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    <title>AI Transformation Lab</title>
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    <description>The way work gets done is changing.

The AI Transformation Lab Podcast explores the shift from generative AI to agentic AI — where intelligent systems move beyond responding to prompts and begin executing real work.

Hosted by Chris Bradley, Chief Marketing Officer at Veritiv, this show is built for leaders, builders, and operators who want more than better AI responses — they want measurable outcomes and competitive leverage.

Each episode breaks down the inflection point happening in AI right now:

The move from prompt-response tools to outcome-driven systems
What agentic AI means for productivity, strategy, and scale
How to direct intelligent systems responsibly and effectively
The mindset shift required to operate at the next level
This isn’t about hype or surface-level trends.
It’s about capability.

If you want to understand where AI is actually heading — and how to lead in that future — start here.</description>
    <copyright>Copyrights © 2026 All Rights Reserved by Veritiv</copyright>
    <language>en</language>
    <pubDate>Thu, 19 Feb 2026 11:53:48 +0000</pubDate>
    <lastBuildDate>Sun, 07 Jun 2026 09:14:11 +0000</lastBuildDate>
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      <title>AI Transformation Lab</title>
      <link>https://podcasts.fame.so/ai-transformation-lab</link>
      <description>The way work gets done is changing.

The AI Transformation Lab Podcast explores the shift from generative AI to agentic AI — where intelligent systems move beyond responding to prompts and begin executing real work.

Hosted by Chris Bradley, Chief Marketing Officer at Veritiv, this show is built for leaders, builders, and operators who want more than better AI responses — they want measurable outcomes and competitive leverage.

Each episode breaks down the inflection point happening in AI right now:

The move from prompt-response tools to outcome-driven systems
What agentic AI means for productivity, strategy, and scale
How to direct intelligent systems responsibly and effectively
The mindset shift required to operate at the next level
This isn’t about hype or surface-level trends.
It’s about capability.

If you want to understand where AI is actually heading — and how to lead in that future — start here.</description>
    </image>
    <googleplay:author>Veritiv</googleplay:author>
    <googleplay:image href="https://content.fameapp.so/uploads/75qzny5q/69bb9c70-4866-11f1-9048-191d3e053afe/69bb9d80-4866-11f1-9403-113df7e886aa.png"/>
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    <itunes:category text="News">
      <itunes:category text="Business News"/>
    </itunes:category>
    <googleplay:summary>The way work gets done is changing.

The AI Transformation Lab Podcast explores the shift from generative AI to agentic AI — where intelligent systems move beyond responding to prompts and begin executing real work.

Hosted by Chris Bradley, Chief Marketing Officer at Veritiv, this show is built for leaders, builders, and operators who want more than better AI responses — they want measurable outcomes and competitive leverage.

Each episode breaks down the inflection point happening in AI right now:

The move from prompt-response tools to outcome-driven systems
What agentic AI means for productivity, strategy, and scale
How to direct intelligent systems responsibly and effectively
The mindset shift required to operate at the next level
This isn’t about hype or surface-level trends.
It’s about capability.

If you want to understand where AI is actually heading — and how to lead in that future — start here.</googleplay:summary>
    <googleplay:explicit>No</googleplay:explicit>
    <googleplay:block>No</googleplay:block>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Veritiv</itunes:author>
    <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/69bb9c70-4866-11f1-9048-191d3e053afe/69bb9d80-4866-11f1-9403-113df7e886aa.png"/>
    <itunes:summary>The way work gets done is changing.

The AI Transformation Lab Podcast explores the shift from generative AI to agentic AI — where intelligent systems move beyond responding to prompts and begin executing real work.

Hosted by Chris Bradley, Chief Marketing Officer at Veritiv, this show is built for leaders, builders, and operators who want more than better AI responses — they want measurable outcomes and competitive leverage.

Each episode breaks down the inflection point happening in AI right now:

The move from prompt-response tools to outcome-driven systems
What agentic AI means for productivity, strategy, and scale
How to direct intelligent systems responsibly and effectively
The mindset shift required to operate at the next level
This isn’t about hype or surface-level trends.
It’s about capability.

If you want to understand where AI is actually heading — and how to lead in that future — start here.</itunes:summary>
    <itunes:subtitle>The way work gets done is changing.

The AI Transformation Lab Podcast explores the shift from generative AI to agentic AI — where intelligent systems move beyond responding to prompts and begin executing real work.

Hosted by Chris Bradley, Chief Marketing Officer at Veritiv, this show is built for leaders, builders, and operators who want more than better AI responses — they want measurable outcomes and competitive leverage.

Each episode breaks down the inflection point happening in AI right now:

The move from prompt-response tools to outcome-driven systems
What agentic AI means for productivity, strategy, and scale
How to direct intelligent systems responsibly and effectively
The mindset shift required to operate at the next level
This isn’t about hype or surface-level trends.
It’s about capability.

If you want to understand where AI is actually heading — and how to lead in that future — start here.</itunes:subtitle>
    <itunes:keywords/>
    <itunes:owner>
      <itunes:name>Chris Bradley</itunes:name>
      <itunes:email>team@fame.so</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <itunes:block>No</itunes:block>
    <item>
      <title>Your Agentic DNA — The Portable Layer That Travels With You</title>
      <link>https://podcasts.fame.so/e/vnwp6y58-agentic-dna-portable-layer-travels-you</link>
      <itunes:title>Your Agentic DNA — The Portable Layer That Travels With You</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81x2p5x1</guid>
      <description>This episode is about the fix — building a portable layer of identity, memory, and skills that travels with you across every environment. I call it your Agentic DNA. A small set of files you own, that capture the version of you AI needs to know about, that deploy into any new harness in minutes instead of months.</description>
      <content:encoded><![CDATA[<div>Four years of ChatGPT history. Two years of Claude projects. Custom instructions, saved memories, accumulated context built up across thousands of conversations. And then a new harness ships — Cowork, Claude Code, Codex — and suddenly the question isn't which AI do I use. It's how do I move what I've built up, without starting over.<br><br></div><div>That's the problem this episode solves.<br><br></div><div>Chris Bradley walks through the discipline of building your Agentic DNA — the portable layer of identity, standards, and skills that travels with you across models and harnesses. The system has three phases: Extract what's already there, Consolidate it into a small set of files you own, Deploy those files into every environment where you work.<br><br></div><div>He's direct about what actually moves and what doesn't. Saved memories, in-app history, harness-specific automations — trapped. Files, skills, written context documents, structured prompts — free. The job is moving everything you can to the free side of that line, so the next time a new model or harness drops, you're productive in it within the hour.<br><br></div><div>The episode introduces the Portability Test — three questions for deciding what belongs in your DNA — and closes the Tools That Changed How I Work sub-series. Five episodes on tools. One episode on the layer that survives them.<br><br></div><div>Three things to try this week included.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 25 May 2026 13:00:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/80vl50q8.mp3" length="22361418" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/4d0a2270-5810-11f1-b10d-bbc277211242/4d0a25f0-5810-11f1-bce7-8befae691ca0.png"/>
      <itunes:duration>1397</itunes:duration>
      <itunes:summary>This episode is about the fix — building a portable layer of identity, memory, and skills that travels with you across every environment. I call it your Agentic DNA. A small set of files you own, that capture the version of you AI needs to know about, that deploy into any new harness in minutes instead of months.</itunes:summary>
      <itunes:subtitle>This episode is about the fix — building a portable layer of identity, memory, and skills that travels with you across every environment. I call it your Agentic DNA. A small set of files you own, that capture the version of you AI needs to know about, that deploy into any new harness in minutes instead of months.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Tools That Changed How I Work — OpenAI Codex</title>
      <link>https://podcasts.fame.so/e/xny74y7n-tools-work-openai-codex</link>
      <itunes:title>Tools That Changed How I Work — OpenAI Codex</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this episode, I walk through the seven capabilities that define Codex now — full file access, persistent memory, plugins, skills, GPT Image 2.0, browser and computer use, and automations — and where each one actually changes the work.</description>
      <content:encoded><![CDATA[<div>On April 16th, OpenAI shipped a capability expansion that turned Codex from a coding tool into a true agentic super app. Computer use, in-app browser, GPT Image 2.0, persistent memory, and a plugin ecosystem of ninety-plus integrations — layered on top of the desktop release from February.<br><br></div><div>The practical effect was a step change. Codex stopped being a tool that helped me code and became the environment where most of my work now happens.<br><br></div><div>In this episode, Chris Bradley walks through the seven capabilities that define Codex today, the prompt bake-off practice that drives his tool decisions, and where Codex pulls ahead — particularly on slide and visual work powered by GPT Image 2.0. He's also direct about the limits: Claude Code is still his primary IDE for heavy builds, NotebookLM still wins on source-grounded research, and both Codex and Claude have shown growing pains as the labs push harder at the frontier.<br><br></div><div>The fourth episode in the Tools That Changed How I Work sub-series. The through-line across all four — NotebookLM, Antigravity, the Claude desktop app, and now Codex — is the same: match the tool to the work, and stay willing to move when the picture changes.<br><br></div><div>Three things to try this week included.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 11 May 2026 13:00:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/8qyq5r58.mp3" length="24797514" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/ab5ad540-4d24-11f1-863b-4fe980e9443c/ab5ad750-4d24-11f1-b943-f166c0069eee.png"/>
      <itunes:duration>1549</itunes:duration>
      <itunes:summary>In this episode, I walk through the seven capabilities that define Codex now — full file access, persistent memory, plugins, skills, GPT Image 2.0, browser and computer use, and automations — and where each one actually changes the work.</itunes:summary>
      <itunes:subtitle>In this episode, I walk through the seven capabilities that define Codex now — full file access, persistent memory, plugins, skills, GPT Image 2.0, browser and computer use, and automations — and where each one actually changes the work.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Tools That Changed How I Work:  Anthropic’s Claude Desktop (Code, Cowork &amp; Chat)</title>
      <link>https://podcasts.fame.so/e/mn4lq6yn-claude-desktop-code-cowork-chat</link>
      <itunes:title>Tools That Changed How I Work:  Anthropic’s Claude Desktop (Code, Cowork &amp; Chat)</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x06r2kn0</guid>
      <description>The big three AI labs are all building superapps — but each is packaging them differently. Google blurs everything together inside Antigravity. OpenAI is consolidating into Codex. Anthropic took a third path: three distinct surfaces inside one Claude desktop app — Chat, Cowork, and Code.</description>
      <content:encoded><![CDATA[<div>The big three AI labs are all building superapps — but each is packaging them differently. Google blurs everything together inside Antigravity. OpenAI is consolidating into Codex. Anthropic took a third path: three distinct surfaces inside one Claude desktop app — Chat, Cowork, and Code.<br><br></div><div>In this episode, Chris Bradley walks through how Anthropic's approach actually plays out in practice. When to use each surface. Why Claude Code desktop has become his go-to for vibe coding. How Cowork turns Claude from an AI chat into a real workspace that produces documents, spreadsheets, and decks. And why specialization with seamless switching solves the context-switching problem differently than pure consolidation does.<br><br></div><div>Episode 6 in the Tools That Changed How I Work sub-series. Episode 7 goes deep on OpenAI Codex.<br><br></div><div>Chris Bradley is CMO at Veritiv and head of Veritiv's AI Transformation Lab.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 27 Apr 2026 13:00:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/wmk35lyw.mp3" length="35020675" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/f76b6530-4249-11f1-ba66-f5fbc23a409b/f76b6700-4249-11f1-aadf-3be3115e05db.png"/>
      <itunes:duration>1402</itunes:duration>
      <itunes:summary>The big three AI labs are all building superapps — but each is packaging them differently. Google blurs everything together inside Antigravity. OpenAI is consolidating into Codex. Anthropic took a third path: three distinct surfaces inside one Claude desktop app — Chat, Cowork, and Code.</itunes:summary>
      <itunes:subtitle>The big three AI labs are all building superapps — but each is packaging them differently. Google blurs everything together inside Antigravity. OpenAI is consolidating into Codex. Anthropic took a third path: three distinct surfaces inside one Claude desktop app — Chat, Cowork, and Code.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Tools That Changed How I Work: Google Antigravity</title>
      <link>https://podcasts.fame.so/e/rn74vww8-tools-work-google-antigravity</link>
      <itunes:title>Tools That Changed How I Work: Google Antigravity</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">k18ynkk0</guid>
      <description>In Episode 1, I mentioned a competitive analysis I ran in thirty minutes that would have taken two weeks. A global network analysis — fifty-plus competitor locations, fifteen manufacturing hubs, proximity calculations, coverage gaps, and a full action plan for leadership.</description>
      <content:encoded><![CDATA[<div>In Episode 1, I mentioned a competitive analysis I ran in thirty minutes that would have taken two weeks. A global network analysis — fifty-plus competitor locations, fifteen manufacturing hubs, proximity calculations, coverage gaps, and a full action plan for leadership.<br><br></div><div>I never finished that story.<br><br></div><div>The output wasn't a report. It was a functioning Node.js application with an interactive map my team still uses today. Google Antigravity didn't just run an analysis. It built a tool.<br><br></div><div>In this episode, I break down exactly how that happened — and why Google Antigravity produces results that most agentic AI tools can't match. We cover the three capabilities that make it different: its multi-agent architecture, its deep Google ecosystem integration, and its best-in-class browser control — including the audit trail that lets you review every browser session after the fact.<br><br></div><div>We also get into vibe coding — why Google Antigravity is my preferred environment for building knowledge worker applications, and what it means that non-technical professionals can now describe a dashboard or internal tool and have it built in a single session.<br><br></div><div>Plus: the Handoff Test — a simple three-question framework for knowing when Google Antigravity is the right tool to reach for, and when something else is a better fit.<br><br></div><div><strong>What you'll learn:<br></strong><br></div><ul><li>Why Google Antigravity was built as a developer IDE — and why that matters for knowledge workers</li><li>How multi-agent parallel execution works and why it produces results in minutes that would otherwise take days</li><li>What browser control actually means, and why the audit trail separates Google Antigravity from every other tool doing it</li><li>How to vibe code a production-quality knowledge worker application without writing a single line of code</li><li>The Handoff Test: three questions that tell you when to reach for Google Antigravity<br><br></li></ul><div><em>AI Transformation Lab is hosted by Chris Bradley, CMO at Veritiv — a practitioner-focused series for leaders navigating the shift from generative to agentic AI.<br></em><br></div>]]></content:encoded>
      <pubDate>Mon, 13 Apr 2026 13:00:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/wz7xy778.mp3" length="57261120" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/d2aa2240-38d4-11f1-8d6b-2fe2b041375b/d2aa2330-38d4-11f1-a5e4-8d6218f1bf11.png"/>
      <itunes:duration>1431</itunes:duration>
      <itunes:summary>In Episode 1, I mentioned a competitive analysis I ran in thirty minutes that would have taken two weeks. A global network analysis — fifty-plus competitor locations, fifteen manufacturing hubs, proximity calculations, coverage gaps, and a full action plan for leadership.</itunes:summary>
      <itunes:subtitle>In Episode 1, I mentioned a competitive analysis I ran in thirty minutes that would have taken two weeks. A global network analysis — fifty-plus competitor locations, fifteen manufacturing hubs, proximity calculations, coverage gaps, and a full action plan for leadership.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Tools That Changed How I Work: Google NotebookLM</title>
      <link>https://podcasts.fame.so/e/68r7jyxn-tools-work-google-notebooklm</link>
      <itunes:title>Tools That Changed How I Work: Google NotebookLM</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">805rjp21</guid>
      <description>Most AI tools know the internet. NotebookLM knows your sources.

That distinction sounds small. It isn't. When you're doing serious research — regulatory analysis, competitive intelligence, executive briefing prep — the difference between a tool that synthesizes the web and a tool that synthesizes your documents is the difference between fast and trustworthy.</description>
      <content:encoded><![CDATA[<div>Most AI tools know the internet. NotebookLM knows your sources.<br><br></div><div>That distinction sounds small. It isn't. When you're doing serious research — regulatory analysis, competitive intelligence, executive briefing prep — the difference between a tool that synthesizes the web and a tool that synthesizes <em>your documents</em> is the difference between fast and trustworthy.<br><br></div><div>In this episode, Chris Bradley introduces Google NotebookLM and explains why source fidelity changes what's possible in knowledge work. Every claim cited. Every insight traceable. Every synthesis grounded in the materials you approved — nothing more, nothing less.<br><br></div><div>Chris walks through five capabilities that make NotebookLM genuinely useful in practice: cross-document synthesis, Audio Overviews, Slide Decks, Infographics, and Data Tables. He also introduces the <strong>Source Test</strong> — a three-question framework for knowing when to reach for NotebookLM versus a general-purpose AI tool like Claude or ChatGPT.<br><br></div><div>The episode opens with a real example: ten sources, two conflicting regulatory frameworks — the EU's PPWR and the Environmental Omnibus — and a structured cross-document analysis that would have taken two days done in minutes.<br><br></div><div>This is the first episode in the <em>Tools That Changed How I Work</em> sub-series. The focus isn't product reviews. It's matching the right tool to the right work — and understanding exactly why that matching skill matters more than most people realize.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 30 Mar 2026 13:00:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/8j090y48.mp3" length="34030656" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/634ad8e0-38e2-11f1-80d7-0bedda066457/634ad9e0-38e2-11f1-9a69-21f1949b1def.png"/>
      <itunes:duration>1417</itunes:duration>
      <itunes:summary>Most AI tools know the internet. NotebookLM knows your sources.

That distinction sounds small. It isn't. When you're doing serious research — regulatory analysis, competitive intelligence, executive briefing prep — the difference between a tool that synthesizes the web and a tool that synthesizes your documents is the difference between fast and trustworthy.</itunes:summary>
      <itunes:subtitle>Most AI tools know the internet. NotebookLM knows your sources.

That distinction sounds small. It isn't. When you're doing serious research — regulatory analysis, competitive intelligence, executive briefing prep — the difference between a tool that synthesizes the web and a tool that synthesizes your documents is the difference between fast and trustworthy.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The AI Fluency Playbook: Three Habits That Keep You Ahead</title>
      <link>https://podcasts.fame.so/e/pnll1vyn-designing-your-ai-fluency</link>
      <itunes:title>The AI Fluency Playbook: Three Habits That Keep You Ahead</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x0l6mzr0</guid>
      <description>In Episode 3, Chris Bradley introduces a three-habit framework built for continuous AI fluency: the AI Pulse, a monthly calibration that keeps your mental model of AI's capabilities current; the Workflow Lab, a weekly thirty-minute session dedicated to examining and redesigning one workflow at a time; and the Workflow Pause, an in-the-moment reflex that catches automation opportunities before you execute on autopilot.

The episode also shows how ODIF — the agentic direction framework from Episode 2 — maps directly onto workflow redesign, making every Lab session more rigorous and every output more immediately usable.</description>
      <content:encoded><![CDATA[<div>Most people plateau with AI. Not because they lack skill — but because they mistake usage for fluency. They use the tool more, expect improvement to follow, and then wonder why the gap between them and the most effective people on their team isn't closing.<br><br></div><div>This episode addresses that directly. The answer isn't a better training program. It's a better practice system.<br><br></div><div>In Episode 3, Chris Bradley introduces a three-habit framework built for continuous AI fluency: the <strong>AI Pulse</strong>, a monthly calibration that keeps your mental model of AI's capabilities current; the <strong>Workflow Lab</strong>, a weekly thirty-minute session dedicated to examining and redesigning one workflow at a time; and the <strong>Workflow Pause</strong>, an in-the-moment reflex that catches automation opportunities before you execute on autopilot.<br><br></div><div>The episode also shows how ODIF — the agentic direction framework from Episode 2 — maps directly onto workflow redesign, making every Lab session more rigorous and every output more immediately usable.<br><br></div><div>The goal isn't to cover more ground. It's to build habits that compound — practices that run continuously.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 16 Mar 2026 11:04:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/wmk3kqqw.mp3" length="26453322" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/3d5016c0-3973-11f1-8011-5f4aa6e7d90f/3d501850-3973-11f1-93ab-8b6a1186354d.png"/>
      <itunes:duration>1653</itunes:duration>
      <itunes:summary>In Episode 3, Chris Bradley introduces a three-habit framework built for continuous AI fluency: the AI Pulse, a monthly calibration that keeps your mental model of AI's capabilities current; the Workflow Lab, a weekly thirty-minute session dedicated to examining and redesigning one workflow at a time; and the Workflow Pause, an in-the-moment reflex that catches automation opportunities before you execute on autopilot.

The episode also shows how ODIF — the agentic direction framework from Episode 2 — maps directly onto workflow redesign, making every Lab session more rigorous and every output more immediately usable.</itunes:summary>
      <itunes:subtitle>In Episode 3, Chris Bradley introduces a three-habit framework built for continuous AI fluency: the AI Pulse, a monthly calibration that keeps your mental model of AI's capabilities current; the Workflow Lab, a weekly thirty-minute session dedicated to examining and redesigning one workflow at a time; and the Workflow Pause, an in-the-moment reflex that catches automation opportunities before you execute on autopilot.

The episode also shows how ODIF — the agentic direction framework from Episode 2 — maps directly onto workflow redesign, making every Lab session more rigorous and every output more immediately usable.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Beyond Prompt Engineering: A Masterclass in Agentic Direction</title>
      <link>https://podcasts.fame.so/e/q80v49l8-beyond-prompt-engineering</link>
      <itunes:title>Beyond Prompt Engineering: A Masterclass in Agentic Direction</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p0knmy21</guid>
      <description>The gap between AI users who've adapted to 2026 capabilities and those still using 2024 techniques is creating a significant productivity divide and the difference isn't about being smarter, it's about understanding what changed.

In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of their AI Transformation Lab, reveals how agentic AI tools have fundamentally shifted how we work with artificial intelligence. Bradley walks through a real example: a competitive analysis that took one to two weeks in early 2025 now takes thirty minutes, with exponentially better results. He unpacks the techniques driving this transformation and explains why elaborate prompting strategies have become obsolete.</description>
      <content:encoded><![CDATA[<div>What if the prompting techniques you've mastered are already obsolete? In this episode of the AI Transformation Lab, host Chris Bradley reveals why 2024 prompt engineering strategies no longer deliver competitive advantage, and walks you through the agentic direction framework that's reshaping how leaders delegate work to AI in 2026. Discover the ODIF Framework, reverse prompting techniques, and real-world examples, including how Bradley completed a complex global competitive analysis in 30 minutes that would have taken weeks just a year ago. Whether you're looking to unlock exponential productivity gains or simply stay ahead of the AI curve, this episode delivers the master-class strategies separating high performers from those still using outdated techniques.</div><div><br></div><div><strong>What You'll Learn:</strong></div><ul><li>How to transition from prompt engineering to agentic direction</li><li>Why the ODIF Framework (Outcome, Deliverable, Iterate, Format) replaces traditional prompt engineering</li><li>The power of agentic verbs like "create," "build," "develop," and "analyze"</li><li>How to use Projects over Chats for compound productivity</li><li>The reverse prompting technique that designs optimal analytical scaffolding for you</li><li>How to structure agentic dialogue as delegate-review-refine cycles</li></ul><div><br>Chris Bradley is Chief Marketing Officer at Veritiv and Head of the AI Transformation Lab, where he leads organizational strategy around AI adoption and capability development. With deep expertise in AI workflow optimization and business transformation, Bradley has pioneered the shift from traditional prompt engineering to agentic direction, a more strategic approach to delegating complex work to advanced AI systems. In this episode, he shares a transformative case study where a competitive analysis that once required 1-2 weeks was completed in under 30 minutes using next-generation AI tools. His insights on structural prompting frameworks and agentic workflows provide actionable strategies for professionals seeking to maximize AI productivity and move beyond outdated 2024-era prompting techniques.<br><br></div>]]></content:encoded>
      <pubDate>Mon, 02 Mar 2026 10:13:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/87p200mw.mp3" length="18345968" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/48421f50-3973-11f1-9cb6-f15ae94a48df/48422140-3973-11f1-924e-e93745523756.png"/>
      <itunes:duration>1146</itunes:duration>
      <itunes:summary>The gap between AI users who've adapted to 2026 capabilities and those still using 2024 techniques is creating a significant productivity divide and the difference isn't about being smarter, it's about understanding what changed.

In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of their AI Transformation Lab, reveals how agentic AI tools have fundamentally shifted how we work with artificial intelligence. Bradley walks through a real example: a competitive analysis that took one to two weeks in early 2025 now takes thirty minutes, with exponentially better results. He unpacks the techniques driving this transformation and explains why elaborate prompting strategies have become obsolete.</itunes:summary>
      <itunes:subtitle>The gap between AI users who've adapted to 2026 capabilities and those still using 2024 techniques is creating a significant productivity divide and the difference isn't about being smarter, it's about understanding what changed.

In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of their AI Transformation Lab, reveals how agentic AI tools have fundamentally shifted how we work with artificial intelligence. Bradley walks through a real example: a competitive analysis that took one to two weeks in early 2025 now takes thirty minutes, with exponentially better results. He unpacks the techniques driving this transformation and explains why elaborate prompting strategies have become obsolete.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Leap from Generative to Agentic AI</title>
      <link>https://podcasts.fame.so/e/4n9m15rn-from-generative-to-agentic</link>
      <itunes:title>The Leap from Generative to Agentic AI</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">v07rx8p1</guid>
      <description>In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of the AI Transformation Lab, explores the fundamental shift from generative AI to agentic AI and why this distinction will reshape how knowledge work gets done in 2025 and beyond.</description>
      <content:encoded><![CDATA[<div>What if the way you're using AI today is already outdated? In this episode of the AI Transformation Lab, host Chris Bradley, Chief Marketing Officer at Veritiv, explores the fundamental shift from generative AI to agentic AI—systems that don't just respond, but actually execute complete workflows and deliver results. Discover why this distinction matters for your competitive leverage, how to identify high-impact use cases in your organization, and the practical strategies to start directing outcomes instead of managing prompts. Whether you're a leader seeking to transform productivity or an operator ready to rethink how work gets done, this episode reveals the breakthroughs that made agentic AI reliable and the actionable roadmap to get ahead of the curve.</div><div><br></div><div><strong>What You'll Learn:</strong></div><ul><li>How to Recognize the Generative vs. Agentic AI Divide</li><li>The Five Technical Breakthroughs That Made Agentic AI Reliable</li><li>Why Software Development Proved Agentic AI Works at Scale</li><li>How to Identify High-Leverage Workflows Ready for Agentic Delegation</li><li>The Practical Shift from "Prompt Engineering" to "Agentic Direction"</li><li>How Computer Use Agents Transform Legacy System Workflows</li></ul><div><br>Chris Bradley is the Chief Marketing Officer at Veritiv and Head of the AI Transformation Lab, recognized for his expertise in AI adoption and organizational transformation. With a background in technology innovation and strategic marketing, he has spent his career navigating emerging technology cycles and translating complex innovations into practical business applications. In this episode, Bradley provides a comprehensive roadmap for understanding the fundamental shift from generative AI to agentic AI, sharing concrete frameworks and real-world applications being tested within Veritiv's marketing operations. His hands-on experimentation over the past six months has yielded dramatic gains in output, speed, and quality—insights he now distills into actionable strategies for leaders and operators seeking competitive leverage. This conversation is essential for anyone responsible for AI strategy, workflow optimization, or building organizational capability in an era where execution speed and intelligent delegation are becoming core competitive advantages.<br><br></div>]]></content:encoded>
      <pubDate>Thu, 19 Feb 2026 13:21:00 +0000</pubDate>
      <author>Veritiv</author>
      <enclosure url="https://media.fame.so/816qpv4w.mp3" length="30680203" type="audio/mpeg"/>
      <itunes:author>Veritiv</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/75qzny5q/534639f0-3973-11f1-8d7a-f93049bb0fa4/53463ae0-3973-11f1-971f-773b33a2e714.png"/>
      <itunes:duration>1425</itunes:duration>
      <itunes:summary>In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of the AI Transformation Lab, explores the fundamental shift from generative AI to agentic AI and why this distinction will reshape how knowledge work gets done in 2025 and beyond.</itunes:summary>
      <itunes:subtitle>In this episode of the AI Transformation Lab Podcast, host Chris Bradley, Chief Marketing Officer at Veritiv and head of the AI Transformation Lab, explores the fundamental shift from generative AI to agentic AI and why this distinction will reshape how knowledge work gets done in 2025 and beyond.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
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