Fame Host (https://fame.so) Borders & Bourbon https://podcasts.fame.so/borders-bourbon https://feeds.fame.so/borders-bourbon Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. Copyrights © 2026 All Rights Reserved by Magnetic Precision en Tue, 14 Jul 2026 14:56:56 +0000 Sat, 17 Oct 2026 03:31:20 +0000 https://content.fameapp.so/uploads/5z1rryl1/de1e7340-a1f2-11f1-94f7-ad97f2207e43/de1e74d0-a1f2-11f1-b5bc-29660d554714.jpg Borders & Bourbon https://podcasts.fame.so/borders-bourbon Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. Magnetic Precision Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. No No episodic Magnetic Precision Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. Vanesia Adkins team@fame.so No No No Solving Digital Discovery in a Regulated Industry https://podcasts.fame.so/e/286q1pqn-solving-digital-discovery-in-a-regulated-industry Solving Digital Discovery in a Regulated Industry 0 No No j12r25r1 When wine ecommerce, digital distribution and the three-tier system collide, you get one of retail’s hardest transformation challenges. In this episode of Borders & Bourbon, PourNow cofounders Paul Mabray and Andrew Levy explain what it takes to simplify it. Joining Vanesia Adkins and Gordon Thomason, Paul and Andrew discuss messy product data, local retail, regulatory complexity, AI, distribution strategy and why growing businesses need to “nail it before they scale it.” Wine ecommerce, beverage alcohol distribution, digital retail and three-tier compliance create a uniquely complicated path between a shopper and a bottle. 

In this episode of Borders & Bourbon, hosts Vanesia Adkins and Gordon Thomason sit down with PourNow cofounders Paul Mabray and Andrew Levy to explore what growing businesses can learn from an industry still working through its digital transformation. They discuss why the best customer experience often depends on complexity being solved behind the scenes, how regulation can become part of the product rather than an obstacle to it and what happens when messy data or unclear terminology gets scaled through technology and AI.


What You’ll Learn: 

  • Why brands should meet customers in the moment they are ready to buy 
  • How PourNow approaches the challenge of matching millions of wines and spirits across thousands of retailers with different systems and naming conventions
  • Why digital commerce does not have to replace brick-and-mortar retail
  • How deep knowledge of the three-tier system helps Paul and Andrew design technology around regulation 
  • Why teams need shared definitions before automation or AI starts accelerating misunderstandings at scale
  • How a product can be physically available in a store but effectively invisible if it does not appear correctly on the digital shelf
  • Why founders should “nail it before they scale it” and build a real distribution model 

]]> Thu, 08 Oct 2026 17:13:00 +0000 Magnetic Precision Magnetic Precision 1813 When wine ecommerce, digital distribution and the three-tier system collide, you get one of retail’s hardest transformation challenges. In this episode of Borders & Bourbon, PourNow cofounders Paul Mabray and Andrew Levy explain what it takes to simplify it. Joining Vanesia Adkins and Gordon Thomason, Paul and Andrew discuss messy product data, local retail, regulatory complexity, AI, distribution strategy and why growing businesses need to “nail it before they scale it.” When wine ecommerce, digital distribution and the three-tier system collide, you get one of retail’s hardest transformation challenges. In this episode of Borders & Bourbon, PourNow cofounders Paul Mabray and Andrew Levy explain what it takes to simplify it. Joining Vanesia Adkins and Gordon Thomason, Paul and Andrew discuss messy product data, local retail, regulatory complexity, AI, distribution strategy and why growing businesses need to “nail it before they scale it.” No No How Small Businesses Win at Global Trade https://podcasts.fame.so/e/28xzklw8-small-businesses-win-global-trade How Small Businesses Win at Global Trade 0 No No 60mk7y80 Small businesses are constantly overwhelmed by global trade, customs compliance, and international logistics. They do not have to be, though. In the launch episode of Borders & Bourbon, hosts Vanesia Adkins and Gordon Thomason introduce the practical, honest conversations listeners can expect from the show. They discuss common importing mistakes, the hidden complexity of cross-border freight, and why compliance should be treated as a business advantage rather than a burden. Their reminder: better knowledge, guidance, and planning create confidence across borders. Global trade can be an overwhelming idea for small businesses today. We’re talking about customs compliance, importing, exporting, and international logistics. But company size does not determine who can compete. 

In the launch episode of Borders & Bourbon, hosts Vanesia Adkins and Gordon Thomason explain why cross-border trade often feels more complicated than it needs to, what growing businesses commonly underestimate and how the right knowledge can turn uncertainty into confidence. Drawing on their experience across customs, freight, operations and trade strategy, they discuss the hidden complexity behind international shipments, the risks of treating compliance as an afterthought and the importance of asking better questions before goods begin moving. 


What You’ll Learn: 

  • Why first-time importers and exporters often underestimate the full cost and complexity of international freight
  • How customs requirements, product regulations, record keeping, and security concerns can affect a shipment before it reaches the border
  • Why fragmented trade information leaves many small businesses unsure about what is accurate, current, or relevant to their situation
  • The three barriers that make global trade feel inaccessible: limited resources, knowledge gaps, and a lack of confidence
  • How freight delays, prohibited components, and customs problems can affect revenue, customer trust, and long-term business growth
  • Why compliance can act as a roadmap for stronger processes, smarter decisions, and fewer surprises
  • How the right guidance, strategy, and willingness to ask questions can help businesses of any size compete in the global marketplace

]]> Wed, 23 Sep 2026 06:40:00 +0000 Magnetic Precision Magnetic Precision 1484 Small businesses are constantly overwhelmed by global trade, customs compliance, and international logistics. They do not have to be, though. In the launch episode of Borders & Bourbon, hosts Vanesia Adkins and Gordon Thomason introduce the practical, honest conversations listeners can expect from the show. They discuss common importing mistakes, the hidden complexity of cross-border freight, and why compliance should be treated as a business advantage rather than a burden. Their reminder: better knowledge, guidance, and planning create confidence across borders. Small businesses are constantly overwhelmed by global trade, customs compliance, and international logistics. They do not have to be, though. In the launch episode of Borders & Bourbon, hosts Vanesia Adkins and Gordon Thomason introduce the practical, honest conversations listeners can expect from the show. They discuss common importing mistakes, the hidden complexity of cross-border freight, and why compliance should be treated as a business advantage rather than a burden. Their reminder: better knowledge, guidance, and planning create confidence across borders. No No Borders & Bourbon Trailer https://podcasts.fame.so/e/pnllml7n-borders-bourbon-trailer Borders & Bourbon Trailer 0 No No x0l67680 Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Global trade is no longer reserved for companies with massive teams, endless resources or insider knowledge. So, why does it continue to feel so intimidating? Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade.

Hosted by Vanesia Adkins and Gordon Thomason, each episode breaks down the nitty-gritities of complex trade conversations, featuring real stories from operators, leaders, and experts who have faced the challenges of scaling across borders. We’re here to help global trade feel more understandable and achievable for you. 
]]> Fri, 18 Sep 2026 11:00:00 +0000 Magnetic Precision Magnetic Precision 0 Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. Borders and Bourbon, by Magnetic Precision Logistics, is a podcast for founders, operators, importers, exporters, distributors, manufacturers, and product-based businesses navigating the realities of international trade. No No