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  <title>Content Disrupted: Bold Takes on Brand Marketing</title>

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  <itunes:author>Skyword</itunes:author>
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  <description><![CDATA[Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.]]></description>
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     <title>Content Disrupted: Bold Takes on Brand Marketing</title>
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    <itunes:title>Jay Acunzo on Resonance: How to Become a Sought-After Brand</itunes:title>
    <title>Jay Acunzo on Resonance: How to Become a Sought-After Brand</title>
    <itunes:summary><![CDATA[Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. ...]]></itunes:summary>
    <description><![CDATA[Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.]]></description>
    <content:encoded><![CDATA[Creating more content won’t help your business, if it doesn’t resonate with your target audience.In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.]]></content:encoded>
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    <pubDate>Fri, 25 Jul 2025 06:00:00 -0400</pubDate>
    <itunes:duration>3415</itunes:duration>
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    <itunes:episode>39</itunes:episode>
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    <itunes:title>Rand Fishkin on Building Brand Influence in a Zero-Click World</itunes:title>
    <title>Rand Fishkin on Building Brand Influence in a Zero-Click World</title>
    <itunes:summary><![CDATA[In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.]]></itunes:summary>
    <description><![CDATA[In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.]]></description>
    <content:encoded><![CDATA[In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.]]></content:encoded>
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    <pubDate>Thu, 12 Jun 2025 06:00:00 -0400</pubDate>
    <itunes:duration>3525</itunes:duration>
    <itunes:keywords>Zero-click content,Influence over traffic,Content atomization,Building on rented land,LLM search (Large Language Models),AI-powered search engines,Multi-channel presence,Brand building in the AI era,Fragmented discovery,Modern content marketing,Traffic as</itunes:keywords>
    <itunes:episode>38</itunes:episode>
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    <itunes:title>Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing &amp; What to Do Instead</itunes:title>
    <title>Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing &amp; What to Do Instead</title>
    <itunes:summary><![CDATA[Why is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad th...]]></itunes:summary>
    <description><![CDATA[Why is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costing your business time, money, and momentum.]]></description>
    <content:encoded><![CDATA[Why is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costing your business time, money, and momentum.]]></content:encoded>
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    <pubDate>Thu, 15 May 2025 07:00:00 -0400</pubDate>
    <itunes:duration>3954</itunes:duration>
    <itunes:keywords>Content Marketing Strategies, Content Marketing Mistakes, Fixing Content Marketing, Growth Sprints Brendan Hufford, Content IP in Marketing, Zero-Click Content, B2B Marketing Insights, Checkbox Marketing, SEO Tactics That Fail, Content Marketing Challenge</itunes:keywords>
    <itunes:episode>37</itunes:episode>
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    <itunes:title>What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow</itunes:title>
    <title>What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow</title>
    <itunes:summary><![CDATA[How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.]]></itunes:summary>
    <description><![CDATA[How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.]]></description>
    <content:encoded><![CDATA[How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.]]></content:encoded>
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    <pubDate>Thu, 24 Apr 2025 06:00:00 -0400</pubDate>
    <itunes:duration>2244</itunes:duration>
    <itunes:keywords>content marketing, brand marketing, breakthrough brands, cultural branding, brand strategy, marketing strategy, content disrupted podcast, skyword podcast, Brian Garofalow interview, Skullcandy CEO, building brand identity, marketing leadership, marketing</itunes:keywords>
    <itunes:episode>36</itunes:episode>
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    <itunes:title>The Laws of Story-First Marketing with Jessica Gioglio</itunes:title>
    <title>The Laws of Story-First Marketing with Jessica Gioglio</title>
    <itunes:summary><![CDATA[Does your brand marketing pass the "who cares?" test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.]]></itunes:summary>
    <description><![CDATA[Does your brand marketing pass the &quot;who cares?&quot; test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.]]></description>
    <content:encoded><![CDATA[Does your brand marketing pass the &quot;who cares?&quot; test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.]]></content:encoded>
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    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 10 Apr 2025 06:00:00 -0400</pubDate>
    <itunes:duration>3232</itunes:duration>
    <itunes:keywords>story-first marketing, brand storytelling, Jessica Gioglio, Content Disrupted, enterprise marketing, authentic content, AI in marketing, human-centric marketing, viral campaigns, REI, Dunkin, Tesco, frontline stories, marketing podcast, storytelling, bran</itunes:keywords>
    <itunes:episode>35</itunes:episode>
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    <itunes:title>AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach</itunes:title>
    <title>AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach</title>
    <itunes:summary><![CDATA[When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand &amp; Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both t...]]></itunes:summary>
    <description><![CDATA[When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand &amp; Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.]]></description>
    <content:encoded><![CDATA[When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand &amp; Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.]]></content:encoded>
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    <pubDate>Thu, 27 Mar 2025 07:00:00 -0400</pubDate>
    <itunes:duration>2850</itunes:duration>
    <itunes:keywords>brand marketing, cmo, the Future of Brand Marketing, GitHub, Adam Walden, brand marketing, developer marketing, enterprise growth, AI in marketing, GitHub Copilot, software development, content discovery, AI-generated content, marketing innovation, brand </itunes:keywords>
    <itunes:episode>34</itunes:episode>
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    <itunes:title>Brand Love 2.0: The Content Strategy That Transformed Fresh Market&#39;s Business</itunes:title>
    <title>Brand Love 2.0: The Content Strategy That Transformed Fresh Market&#39;s Business</title>
    <itunes:summary><![CDATA[What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years.Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and ...]]></itunes:summary>
    <description><![CDATA[What if your brand was rated the worst company in America to work for? That&apos;s the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years.Discover how Kevin&apos;s team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You&apos;ll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first.Whether you&apos;re in B2C or B2B, Kevin&apos;s fresh take on building brand love will challenge your assumptions and inspire you to reimagine what&apos;s possible when you put the customer at the center of your marketing.]]></description>
    <content:encoded><![CDATA[What if your brand was rated the worst company in America to work for? That&apos;s the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years.Discover how Kevin&apos;s team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You&apos;ll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first.Whether you&apos;re in B2C or B2B, Kevin&apos;s fresh take on building brand love will challenge your assumptions and inspire you to reimagine what&apos;s possible when you put the customer at the center of your marketing.]]></content:encoded>
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    <itunes:author>Skyword</itunes:author>
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    <pubDate>Fri, 14 Mar 2025 13:11:00 -0400</pubDate>
    <itunes:duration>3323</itunes:duration>
    <itunes:keywords>customer obsession, content strategy, The Fresh Market transformation, brand turnaround, AI in marketing, ecommerce growth, customer experience, brand loyalty, shoppable videos, retail marketing, content engine, marketing strategy, brand storytelling, cus</itunes:keywords>
    <itunes:episode>33</itunes:episode>
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    <itunes:title>The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz</itunes:title>
    <title>The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz</title>
    <itunes:summary><![CDATA[Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strat...]]></itunes:summary>
    <description><![CDATA[Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they&apos;re investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you’re leveraging AI correctly, this episode might make you think again. And don’t miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/.]]></description>
    <content:encoded><![CDATA[Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they&apos;re investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you’re leveraging AI correctly, this episode might make you think again. And don’t miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/.]]></content:encoded>
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    <pubDate>Thu, 13 Feb 2025 06:00:00 -0500</pubDate>
    <itunes:duration>2985</itunes:duration>
    <itunes:keywords>Stefan Weitz, AI marketing, Enterprise AI, Marketing leadership, AI challenges, Business innovation Secondary Keywords: AI automation, Digital leadership, Martech trends, AI deployment, Optimization, CMO, Marketing exec, Innovation leader, Digital exec, S</itunes:keywords>
    <itunes:episode>32</itunes:episode>
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    <itunes:title>Generative AI: Your Blueprint for Effective Business Adoption with Conor Grennan</itunes:title>
    <title>Generative AI: Your Blueprint for Effective Business Adoption with Conor Grennan</title>
    <itunes:summary><![CDATA[Everyone’s talking about AI—why aren’t more teams actually using it to grow?In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth opportunities by fostering an AI mindset in your organization.If you’re serious about leading your team into the next generation of content marketing...]]></itunes:summary>
    <description><![CDATA[Everyone’s talking about AI—why aren’t more teams actually using it to grow?In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth opportunities by fostering an AI mindset in your organization.If you’re serious about leading your team into the next generation of content marketing, this episode is your starting point.]]></description>
    <content:encoded><![CDATA[Everyone’s talking about AI—why aren’t more teams actually using it to grow?In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth opportunities by fostering an AI mindset in your organization.If you’re serious about leading your team into the next generation of content marketing, this episode is your starting point.]]></content:encoded>
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    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 23 Jan 2025 06:00:00 -0500</pubDate>
    <itunes:duration>2848</itunes:duration>
    <itunes:keywords>Conor Grennan, Marketing, Content Marketing, Generative AI, AI adoption, AI mindset, AI strategies, AI leadership, AI workflows, AI innovation, AI resistance, ChatGPT, AI transformation, AI roadmap, AI growth, AI integration, AI tools, AI potential, AI fu</itunes:keywords>
    <itunes:episode>31</itunes:episode>
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    <itunes:title>The Innovator&#39;s Playbook: Amber Armstrong on Driving Content Marketing Excellence at Salesforce</itunes:title>
    <title>The Innovator&#39;s Playbook: Amber Armstrong on Driving Content Marketing Excellence at Salesforce</title>
    <itunes:summary><![CDATA[What does it take to shape marketing for a tech giant like Salesforce? Amber Armstrong, CMO of Salesforce’s Sales Cloud division, shares insights into the company’s unique culture of speed and innovation. Learn how her team is driving sales and educating customers on the brand’s recent Agentforce technology, while building dynamic content and community platforms like the award-winning Salesblazer program. You’ll get inspired by Amber’s approach to empowering her team, educating the market, pa...]]></itunes:summary>
    <description><![CDATA[What does it take to shape marketing for a tech giant like Salesforce? Amber Armstrong, CMO of Salesforce’s Sales Cloud division, shares insights into the company’s unique culture of speed and innovation. Learn how her team is driving sales and educating customers on the brand’s recent Agentforce technology, while building dynamic content and community platforms like the award-winning Salesblazer program. You’ll get inspired by Amber’s approach to empowering her team, educating the market, partnering with sales, and measuring success in new territory.]]></description>
    <content:encoded><![CDATA[What does it take to shape marketing for a tech giant like Salesforce? Amber Armstrong, CMO of Salesforce’s Sales Cloud division, shares insights into the company’s unique culture of speed and innovation. Learn how her team is driving sales and educating customers on the brand’s recent Agentforce technology, while building dynamic content and community platforms like the award-winning Salesblazer program. You’ll get inspired by Amber’s approach to empowering her team, educating the market, partnering with sales, and measuring success in new territory.]]></content:encoded>
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    <pubDate>Thu, 09 Jan 2025 06:00:00 -0500</pubDate>
    <itunes:duration>2794</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>30</itunes:episode>
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  <item>
    <itunes:title>Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI</itunes:title>
    <title>Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI</title>
    <itunes:summary><![CDATA[AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering te...]]></itunes:summary>
    <description><![CDATA[AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.]]></description>
    <content:encoded><![CDATA[AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.]]></content:encoded>
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    <pubDate>Thu, 19 Dec 2024 06:00:00 -0500</pubDate>
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    <itunes:keywords>AI, marketing strategy, Jeff Fleischman, Altimetrik, Chief Marketing Officer, digital transformation, strategic marketing, ROI-driven marketing, AI in marketing, marketing leadership, customer engagement, content creation, personalization, data-driven mar</itunes:keywords>
    <itunes:episode>29</itunes:episode>
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    <itunes:title>Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap</itunes:title>
    <title>Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap</title>
    <itunes:summary><![CDATA[In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.]]></itunes:summary>
    <description><![CDATA[In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.]]></description>
    <content:encoded><![CDATA[In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.]]></content:encoded>
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    <pubDate>Thu, 05 Dec 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2760</itunes:duration>
    <itunes:keywords>Here are the relevant SEO keywords, separated by commas, and including &quot;content marketing&quot; and &quot;marketing&quot;:  Customer Connection, AI in Customer Engagement, Personalization in Marketing, Corporate Gifting Strategies, Customer Journey Mapping, Sales and Ma</itunes:keywords>
    <itunes:episode>28</itunes:episode>
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    <itunes:title>The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times</itunes:title>
    <title>The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times</title>
    <itunes:summary><![CDATA[In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importanc...]]></itunes:summary>
    <description><![CDATA[In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.]]></description>
    <content:encoded><![CDATA[In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.]]></content:encoded>
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    <pubDate>Thu, 21 Nov 2024 06:00:00 -0500</pubDate>
    <itunes:duration>3005</itunes:duration>
    <itunes:keywords>Here are the relevant keywords separated by commas:  Marketing Transformation, AI Innovation, Intel CMO, AI Ecosystem, AI Market Education, Agile Marketing Teams, AI in Business, Tech Marketing Strategy, Brett Hannath, AI Hype vs. Real Value, Strategic Pa</itunes:keywords>
    <itunes:episode>27</itunes:episode>
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    <itunes:title>Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan</itunes:title>
    <title>Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan</title>
    <itunes:summary><![CDATA[In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and...]]></itunes:summary>
    <description><![CDATA[In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.]]></description>
    <content:encoded><![CDATA[In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102017-unlocking-the-genai-advantage-and-leading-the-next-great-transformation-in-marketing-with-raj-venkatesan.mp3" length="36780081" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/x72gulrx1qt72t543zexbsbpoiqo?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 07 Nov 2024 06:00:00 -0500</pubDate>
    <itunes:duration>3061</itunes:duration>
    <itunes:keywords>Here are the keywords separated by commas:  AI in marketing, GenAI marketing, AI-driven strategies, Personalization with AI, Ethical AI marketing, Marketing innovation, AI and creativity, Data privacy in AI, AI marketing podcast, AI for brand building, Ra</itunes:keywords>
    <itunes:episode>26</itunes:episode>
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  <item>
    <itunes:title>How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar</itunes:title>
    <title>How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar</title>
    <itunes:summary><![CDATA[In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives ...]]></itunes:summary>
    <description><![CDATA[In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.]]></description>
    <content:encoded><![CDATA[In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102018-how-magnetic-product-led-marketing-can-overcome-today-s-market-noise-with-madhukar-kumar.mp3" length="31725518" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/5hxxxwq1bv5l0uubc89ov9cj4cdm?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Fri, 18 Oct 2024 09:09:00 -0400</pubDate>
    <itunes:duration>2640</itunes:duration>
    <itunes:keywords>Marketing Officer, Skyword, Marketing Strategies, Marketers, Marketing, Content Marketing, AI tools, Artificial Intelligence, Product Led Marketing, AI Solutions, Product Led Growth, SingleStore</itunes:keywords>
    <itunes:episode>25</itunes:episode>
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  <item>
    <itunes:title>Evolving Audience Engagement in the Digital Age with NPR&#39;s Michael Smith</itunes:title>
    <title>Evolving Audience Engagement in the Digital Age with NPR&#39;s Michael Smith</title>
    <itunes:summary><![CDATA[In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.]]></itunes:summary>
    <description><![CDATA[In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.]]></description>
    <content:encoded><![CDATA[In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102019-evolving-audience-engagement-in-the-digital-age-with-npr-s-michael-smith.mp3" length="33465322" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/x7mgvg4g7yhv8ogldwqpbwsd9xkg?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 19 Sep 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2785</itunes:duration>
    <itunes:keywords>Audience-Centric Marketing, Brand Voice, Consumer Behavior, Data-Driven Insights, Media Evolution, Performance Marketing, AI in Marketing, skyword, marketing, content marketing</itunes:keywords>
    <itunes:episode>24</itunes:episode>
    <itunes:episodeType></itunes:episodeType>
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  <item>
    <itunes:title>Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change</itunes:title>
    <title>Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change</title>
    <itunes:summary><![CDATA[In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.]]></itunes:summary>
    <description><![CDATA[In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.]]></description>
    <content:encoded><![CDATA[In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102020-jessica-gilmartin-on-adapting-your-marketing-mindset-to-thrive-in-the-face-of-change.mp3" length="34647289" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/q3x19u6wrww5cstxlkg9jp1ie8a7?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 05 Sep 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2884</itunes:duration>
    <itunes:keywords>calendly, cmo, marketing, content marketing, skyword, growth strategy, marketing strategies, influencer marketing</itunes:keywords>
    <itunes:episode>23</itunes:episode>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Power of Purpose-Driven Brand Stories with David Aaker</itunes:title>
    <title>The Power of Purpose-Driven Brand Stories with David Aaker</title>
    <itunes:summary><![CDATA[In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.]]></itunes:summary>
    <description><![CDATA[In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.]]></description>
    <content:encoded><![CDATA[In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102021-the-power-of-purpose-driven-brand-stories-with-david-aaker.mp3" length="31441851" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/qui60awee64pv2uv3ycj7x10cd48?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 22 Aug 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2616</itunes:duration>
    <itunes:keywords>skyword, branding, modern branding, marketing, content marketing, ai markteting, ai, brand marketing</itunes:keywords>
    <itunes:episode>22</itunes:episode>
    <itunes:episodeType></itunes:episodeType>
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  <item>
    <itunes:title>Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney</itunes:title>
    <title>Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney</title>
    <itunes:summary><![CDATA[Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This...]]></itunes:summary>
    <description><![CDATA[Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson&apos;s Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.]]></description>
    <content:encoded><![CDATA[Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson&apos;s Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102022-crafting-an-unforgettable-brand-identity-with-creative-director-maxx-delaney.mp3" length="32240532" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/szdgl5zmo36cvmku5qtvrvimdn8p?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 01 Aug 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2684</itunes:duration>
    <itunes:keywords>content marketing, marketing, quality meats, brand story, skyword, brand building, marketers, brand positioning,</itunes:keywords>
    <itunes:episode>21</itunes:episode>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich</itunes:title>
    <title>Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich</title>
    <itunes:summary><![CDATA[In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.]]></itunes:summary>
    <description><![CDATA[In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.]]></description>
    <content:encoded><![CDATA[In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2551100/episodes/18102023-cleveland-clinic-s-pioneering-approach-to-content-marketing-ai-with-amanda-todorovich.mp3" length="31975080" type="audio/mpeg" />
    <itunes:image href="https://storage.buzzsprout.com/orxn4z3virnduiabwqa435vhb6t2?.jpg" />
    <itunes:author>Skyword</itunes:author>
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    <pubDate>Thu, 18 Jul 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2661</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>20</itunes:episode>
    <itunes:episodeType></itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely</itunes:title>
    <title>Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely</title>
    <itunes:summary><![CDATA[How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted,  esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.]]></itunes:summary>
    <description><![CDATA[How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted,  esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.]]></description>
    <content:encoded><![CDATA[How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted,  esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.]]></content:encoded>
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    <pubDate>Thu, 04 Jul 2024 06:00:00 -0400</pubDate>
    <itunes:duration>1980</itunes:duration>
    <itunes:keywords>skyword, content marketing, marketing, brand trust,</itunes:keywords>
    <itunes:episode>19</itunes:episode>
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  <item>
    <itunes:title>SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang</itunes:title>
    <title>SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang</title>
    <itunes:summary><![CDATA[How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.]]></itunes:summary>
    <description><![CDATA[How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.]]></description>
    <content:encoded><![CDATA[How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.]]></content:encoded>
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    <pubDate>Thu, 20 Jun 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2839</itunes:duration>
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    <itunes:episode>18</itunes:episode>
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    <itunes:title>Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis</itunes:title>
    <title>Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis</title>
    <itunes:summary><![CDATA[For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results t...]]></itunes:summary>
    <description><![CDATA[For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.]]></description>
    <content:encoded><![CDATA[For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.]]></content:encoded>
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    <pubDate>Thu, 30 May 2024 06:00:00 -0400</pubDate>
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    <itunes:episode>17</itunes:episode>
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    <itunes:title>Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy</itunes:title>
    <title>Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy</title>
    <itunes:summary><![CDATA[Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.]]></itunes:summary>
    <description><![CDATA[Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.]]></description>
    <content:encoded><![CDATA[Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.]]></content:encoded>
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    <pubDate>Thu, 16 May 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2402</itunes:duration>
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    <itunes:episode>16</itunes:episode>
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    <itunes:title>Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon</itunes:title>
    <title>Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon</title>
    <itunes:summary><![CDATA[Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented...]]></itunes:summary>
    <description><![CDATA[Forget marketing to traditional demographics! Today&apos;s consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.]]></description>
    <content:encoded><![CDATA[Forget marketing to traditional demographics! Today&apos;s consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.]]></content:encoded>
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    <pubDate>Thu, 02 May 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2254</itunes:duration>
    <itunes:keywords>skyword, content marketing, marketing, chameleon consumer, consumer trust, retention, consumer behavior</itunes:keywords>
    <itunes:episode>15</itunes:episode>
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    <itunes:title>How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster</itunes:title>
    <title>How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster</title>
    <itunes:summary><![CDATA[Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing,  revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.]]></itunes:summary>
    <description><![CDATA[Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing,  revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.]]></description>
    <content:encoded><![CDATA[Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing,  revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.]]></content:encoded>
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    <pubDate>Thu, 18 Apr 2024 06:00:00 -0400</pubDate>
    <itunes:duration>2088</itunes:duration>
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    <itunes:episode>14</itunes:episode>
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    <itunes:title>Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols</itunes:title>
    <title>Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols</title>
    <itunes:summary><![CDATA[Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time..]]></itunes:summary>
    <description><![CDATA[Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time..]]></description>
    <content:encoded><![CDATA[Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time..]]></content:encoded>
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    <pubDate>Thu, 04 Apr 2024 06:00:00 -0400</pubDate>
    <itunes:duration>1814</itunes:duration>
    <itunes:keywords>content marketing, marketing, digital landscape, customer advocacy, brand bonding, data science</itunes:keywords>
    <itunes:episode>13</itunes:episode>
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    <itunes:title>It’s Time to Diversify Your Healthcare Marketing Mix</itunes:title>
    <title>It’s Time to Diversify Your Healthcare Marketing Mix</title>
    <itunes:summary><![CDATA[In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.]]></itunes:summary>
    <description><![CDATA[In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.]]></description>
    <content:encoded><![CDATA[In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.]]></content:encoded>
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    <pubDate>Thu, 22 Feb 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2199</itunes:duration>
    <itunes:keywords>skyword, healthcare marketing, content marketing, b2b podcast</itunes:keywords>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin</itunes:title>
    <title>How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin</title>
    <itunes:summary><![CDATA[When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance...]]></itunes:summary>
    <description><![CDATA[When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today&apos;s competitive market landscape.]]></description>
    <content:encoded><![CDATA[When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today&apos;s competitive market landscape.]]></content:encoded>
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    <pubDate>Thu, 01 Feb 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2091</itunes:duration>
    <itunes:keywords>content marketing, brand marketing, skyword, marketing, performance driven</itunes:keywords>
    <itunes:episode>11</itunes:episode>
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    <itunes:title>TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing</itunes:title>
    <title>TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing</title>
    <itunes:summary><![CDATA[Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Report referenced in this episode:: TikTok What's Next 2024 Tr...]]></itunes:summary>
    <description><![CDATA[Observing what&apos;s trending on TikTok, you can discern a tremendous amount about what piques people&apos;s interest and how they prefer to consume information. This week, we spoke with TikTok&apos;s Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Report referenced in this episode:: TikTok What&apos;s Next 2024 Trend Report.]]></description>
    <content:encoded><![CDATA[Observing what&apos;s trending on TikTok, you can discern a tremendous amount about what piques people&apos;s interest and how they prefer to consume information. This week, we spoke with TikTok&apos;s Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Report referenced in this episode:: TikTok What&apos;s Next 2024 Trend Report.]]></content:encoded>
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    <pubDate>Fri, 19 Jan 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2079</itunes:duration>
    <itunes:keywords>content marketing, skyword, business marketing, brand storytelling, brand marketing, tiktok,</itunes:keywords>
    <itunes:episode>10</itunes:episode>
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    <itunes:title>Rethinking Marketing through Just-in-Time Content Operations</itunes:title>
    <title>Rethinking Marketing through Just-in-Time Content Operations</title>
    <itunes:summary><![CDATA[How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content ...]]></itunes:summary>
    <description><![CDATA[How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.]]></description>
    <content:encoded><![CDATA[How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.]]></content:encoded>
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    <pubDate>Thu, 04 Jan 2024 06:00:00 -0500</pubDate>
    <itunes:duration>2618</itunes:duration>
    <itunes:keywords>skyword, content marketing, customer experience, content creation, marketing precision, content operations,</itunes:keywords>
    <itunes:episode>9</itunes:episode>
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    <itunes:title>How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio</itunes:title>
    <title>How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio</title>
    <itunes:summary><![CDATA[At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.]]></itunes:summary>
    <description><![CDATA[At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.]]></description>
    <content:encoded><![CDATA[At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.]]></content:encoded>
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    <pubDate>Thu, 14 Dec 2023 06:00:00 -0500</pubDate>
    <itunes:duration>2690</itunes:duration>
    <itunes:keywords>content marketing, skyword, brand marketing, growth strategy, content activation, business impact, b2b marketing, content creation</itunes:keywords>
    <itunes:episode>8</itunes:episode>
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    <itunes:title>The Winning Formula: Creativity, Data, and Purpose at Coca-Cola</itunes:title>
    <title>The Winning Formula: Creativity, Data, and Purpose at Coca-Cola</title>
    <itunes:summary><![CDATA[Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights.]]></itunes:summary>
    <description><![CDATA[Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the &quot;growth triple play&quot;—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights.]]></description>
    <content:encoded><![CDATA[Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the &quot;growth triple play&quot;—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights.]]></content:encoded>
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    <pubDate>Thu, 30 Nov 2023 06:00:00 -0500</pubDate>
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    <itunes:episode>7</itunes:episode>
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    <itunes:title>Beyond Beige: Ardath Albee&#39;s Blueprint for Buyer-Driven B2B Strategies</itunes:title>
    <title>Beyond Beige: Ardath Albee&#39;s Blueprint for Buyer-Driven B2B Strategies</title>
    <itunes:summary><![CDATA[Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester,  a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.]]></itunes:summary>
    <description><![CDATA[Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester,  a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.]]></description>
    <content:encoded><![CDATA[Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester,  a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.]]></content:encoded>
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    <pubDate>Thu, 16 Nov 2023 05:00:00 -0500</pubDate>
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    <itunes:title>The Inside Track to Enterprise Marketing Transformation</itunes:title>
    <title>The Inside Track to Enterprise Marketing Transformation</title>
    <itunes:summary><![CDATA[Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt's Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the ...]]></itunes:summary>
    <description><![CDATA[Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt&apos;s Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand&apos;s digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative.]]></description>
    <content:encoded><![CDATA[Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt&apos;s Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand&apos;s digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative.]]></content:encoded>
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    <pubDate>Thu, 02 Nov 2023 06:00:00 -0400</pubDate>
    <itunes:duration>3046</itunes:duration>
    <itunes:keywords>digital marketing, digital transformation, skyword, content marketing, brand marketing, content disrupted</itunes:keywords>
    <itunes:episode>5</itunes:episode>
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    <itunes:title>Brand Building: What it Takes to Break Through the Customer Friend Zone</itunes:title>
    <title>Brand Building: What it Takes to Break Through the Customer Friend Zone</title>
    <itunes:summary><![CDATA[In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail &amp; Brand Marketing Expert, and Author of "Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, u...]]></itunes:summary>
    <description><![CDATA[In the fierce battle to gain a marketing edge, it&apos;s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail &amp; Brand Marketing Expert, and Author of &quot;Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative &quot;think human&quot; approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.]]></description>
    <content:encoded><![CDATA[In the fierce battle to gain a marketing edge, it&apos;s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail &amp; Brand Marketing Expert, and Author of &quot;Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative &quot;think human&quot; approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.]]></content:encoded>
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    <pubDate>Thu, 19 Oct 2023 06:00:00 -0400</pubDate>
    <itunes:duration>1897</itunes:duration>
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    <itunes:title>How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy</itunes:title>
    <title>How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy</title>
    <itunes:summary><![CDATA[As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marke...]]></itunes:summary>
    <description><![CDATA[As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing’s bottom-line impact.]]></description>
    <content:encoded><![CDATA[As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing’s bottom-line impact.]]></content:encoded>
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    <pubDate>Thu, 05 Oct 2023 04:30:00 -0400</pubDate>
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    <itunes:title>Building the Machinery for B2B Growth</itunes:title>
    <title>Building the Machinery for B2B Growth</title>
    <itunes:summary><![CDATA[As marketers, it’s easy to get so caught up in content creation and tactics Scott's insights offer marketers a beacon, highlighting the imperative to deeply comprehend buyer profiles, consistently measure platform impacts, and focus on delivering tailored, impactful content throughout the extended and fragmented customer journey.]]></itunes:summary>
    <description><![CDATA[As marketers, it’s easy to get so caught up in content creation and tactics Scott&apos;s insights offer marketers a beacon, highlighting the imperative to deeply comprehend buyer profiles, consistently measure platform impacts, and focus on delivering tailored, impactful content throughout the extended and fragmented customer journey.]]></description>
    <content:encoded><![CDATA[As marketers, it’s easy to get so caught up in content creation and tactics Scott&apos;s insights offer marketers a beacon, highlighting the imperative to deeply comprehend buyer profiles, consistently measure platform impacts, and focus on delivering tailored, impactful content throughout the extended and fragmented customer journey.]]></content:encoded>
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    <pubDate>Thu, 21 Sep 2023 06:00:00 -0400</pubDate>
    <itunes:duration>2541</itunes:duration>
    <itunes:keywords>content marketing, skyword, marketing, financial services, marketing rhythm, social media</itunes:keywords>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age</itunes:title>
    <title>The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age</title>
    <itunes:summary><![CDATA[Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.]]></itunes:summary>
    <description><![CDATA[Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.]]></description>
    <content:encoded><![CDATA[Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.]]></content:encoded>
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    <pubDate>Thu, 21 Sep 2023 06:00:00 -0400</pubDate>
    <itunes:duration>1912</itunes:duration>
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    <itunes:title>Content Disrupted: Bold Takes on Brand Marketing Trailer</itunes:title>
    <title>Content Disrupted: Bold Takes on Brand Marketing Trailer</title>
    <itunes:summary><![CDATA[Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting-edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.]]></itunes:summary>
    <description><![CDATA[Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting-edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.]]></description>
    <content:encoded><![CDATA[Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting-edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.]]></content:encoded>
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    <pubDate>Thu, 21 Sep 2023 04:47:00 -0400</pubDate>
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