Fame Host (https://fame.so) Customers Who Click: How DTC Leaders Turn Traffic into Revenue https://podcasts.fame.so/customers-who-click https://feeds.fame.so/customers-who-click Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe Will Laurenson; Monkey Blocks 2025 en Tue, 10 Aug 2021 08:03:53 +0000 Wed, 20 May 2026 20:29:26 +0000 https://content.fameapp.so/uploads/wx15jvlq/8ad240e0-f2b8-11ef-b5e5-b986de90359d/8ad241f0-f2b8-11ef-9c27-35462989f3ab.png Customers Who Click: How DTC Leaders Turn Traffic into Revenue https://podcasts.fame.so/customers-who-click Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe Will Laurenson Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe No No episodic Will Laurenson Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders. Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale. Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors. Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe DTC, direct-to-consumer, ecommerce, DTC brands, ecommerce growth, scaling ecommerce, ecommerce strategy, DTC growth, ecommerce leadership, DTC leadership, ecommerce founders, ecommerce executives, customer journey, brand growth, digital commerce Will Laurenson will@customerswhoclick.com No No No How Blain's Farm & Fleet Uses AI to Personalise Retail https://podcasts.fame.so/e/6nr7vx08-how-blain-s-farm-fleet-uses-ai-to-personalise-retail How Blain's Farm & Fleet Uses AI to Personalise Retail 311 No No 815r52n0 Andrew Hendricks, Senior Director of Digital Strategy at Blain’s Farm & Fleet, joins Will Laurenson to discuss how AI is transforming modern retail. From personalisation at scale and predictive customer journeys to simplifying checkout flows and improving customer acquisition, Andrew shares how Blain’s is blending traditional retail values with advanced digital strategy. The conversation explores AI governance, storytelling in e-commerce, customer convenience, and the future of AI shopping agents. If you’re interested in DTC growth, customer experience, and how retailers are adapting to rapidly changing consumer behaviour, this episode offers practical insights and forward-looking ideas. If you're in ecommerce download your free podcast bonuses.

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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 19 May 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2698 Andrew Hendricks, Senior Director of Digital Strategy at Blain’s Farm & Fleet, joins Will Laurenson to discuss how AI is transforming modern retail. From personalisation at scale and predictive customer journeys to simplifying checkout flows and improving customer acquisition, Andrew shares how Blain’s is blending traditional retail values with advanced digital strategy. The conversation explores AI governance, storytelling in e-commerce, customer convenience, and the future of AI shopping agents. If you’re interested in DTC growth, customer experience, and how retailers are adapting to rapidly changing consumer behaviour, this episode offers practical insights and forward-looking ideas. Andrew Hendricks, Senior Director of Digital Strategy at Blain’s Farm & Fleet, joins Will Laurenson to discuss how AI is transforming modern retail. From personalisation at scale and predictive customer journeys to simplifying checkout flows and improving customer acquisition, Andrew shares how Blain’s is blending traditional retail values with advanced digital strategy. The conversation explores AI governance, storytelling in e-commerce, customer convenience, and the future of AI shopping agents. If you’re interested in DTC growth, customer experience, and how retailers are adapting to rapidly changing consumer behaviour, this episode offers practical insights and forward-looking ideas. No No Building Demand Through Better Positioning and Intent https://podcasts.fame.so/e/rnkl53z8-jane-s-episode Building Demand Through Better Positioning and Intent 310 No No 70wjk821 Jane Wagman, co-founder of Pride and Groom, breaks down how to build a brand in a crowded market without relying on paid hype. From leveraging the Oprah effect to mastering search intent and partnerships, she shares how they acquire customers without overspending. The conversation covers the challenge of breaking through generic positioning, why product performance drives retention, and how to balance DTC with Amazon. Jane also explains their shift towards positioning grooming as part of pet wellness and longevity, highlighting why preventative care is becoming a key driver of growth in the category. If you're in ecommerce download your free podcast bonuses.

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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 14 May 2026 07:21:00 +0000 Will Laurenson Will Laurenson 2310 Jane Wagman, co-founder of Pride and Groom, breaks down how to build a brand in a crowded market without relying on paid hype. From leveraging the Oprah effect to mastering search intent and partnerships, she shares how they acquire customers without overspending. The conversation covers the challenge of breaking through generic positioning, why product performance drives retention, and how to balance DTC with Amazon. Jane also explains their shift towards positioning grooming as part of pet wellness and longevity, highlighting why preventative care is becoming a key driver of growth in the category. Jane Wagman, co-founder of Pride and Groom, breaks down how to build a brand in a crowded market without relying on paid hype. From leveraging the Oprah effect to mastering search intent and partnerships, she shares how they acquire customers without overspending. The conversation covers the challenge of breaking through generic positioning, why product performance drives retention, and how to balance DTC with Amazon. Jane also explains their shift towards positioning grooming as part of pet wellness and longevity, highlighting why preventative care is becoming a key driver of growth in the category. No No Turning AI into Revenue Across Acquisition, Conversion and Retention https://podcasts.fame.so/e/1n2r71ln-turning-ai-into-revenue-across-acquisition-conversion-and-retention Turning AI into Revenue Across Acquisition, Conversion and Retention 309 No No 2199npk1 Nicky Fiorentino breaks down how he’s scaling a premium DTC meat brand using AI across acquisition, retention, and conversion. From building custom Google Ads analysis tools to automating hyper-segmented email campaigns, he explains how AI enables faster decisions and more personalised customer journeys. He also shares how AI-powered voice calls are recovering abandoned carts and uncovering real-time customer feedback. The conversation dives into the challenges of scaling a high-end product, improving perceived value without heavy discounting, and finding the right balance between performance marketing and brand-led growth. If you're in ecommerce download your free podcast bonuses.

- Follow Nicky Fiorentino on LinkedIn
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- Check out The Meatery
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 12 May 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2167 Nicky Fiorentino breaks down how he’s scaling a premium DTC meat brand using AI across acquisition, retention, and conversion. From building custom Google Ads analysis tools to automating hyper-segmented email campaigns, he explains how AI enables faster decisions and more personalised customer journeys. He also shares how AI-powered voice calls are recovering abandoned carts and uncovering real-time customer feedback. The conversation dives into the challenges of scaling a high-end product, improving perceived value without heavy discounting, and finding the right balance between performance marketing and brand-led growth. Nicky Fiorentino breaks down how he’s scaling a premium DTC meat brand using AI across acquisition, retention, and conversion. From building custom Google Ads analysis tools to automating hyper-segmented email campaigns, he explains how AI enables faster decisions and more personalised customer journeys. He also shares how AI-powered voice calls are recovering abandoned carts and uncovering real-time customer feedback. The conversation dives into the challenges of scaling a high-end product, improving perceived value without heavy discounting, and finding the right balance between performance marketing and brand-led growth. No No Creating Demand Before the Purchase Even Starts https://podcasts.fame.so/e/x8vl6y98-creating-demand-before-the-purchase-even-starts Creating Demand Before the Purchase Even Starts 308 No No 70ypz431 Malcolm Carter, Marketing and Digital Director at The Entertainer, breaks down how customer data is reshaping their entire business strategy. From shifting to an employee ownership model to redefining how they attract, convert, and retain customers, this episode dives into the real drivers of modern retail growth. Malcolm explains why buying toys isn’t the problem, how experience beats transaction, and what’s actually working across CRM, in-store events, and digital channels. If you’re thinking about customer data, lifecycle marketing, or building a more experiential brand, this is packed with practical insights. If you're in ecommerce download your free podcast bonuses.

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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 07 May 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2547 Malcolm Carter, Marketing and Digital Director at The Entertainer, breaks down how customer data is reshaping their entire business strategy. From shifting to an employee ownership model to redefining how they attract, convert, and retain customers, this episode dives into the real drivers of modern retail growth. Malcolm explains why buying toys isn’t the problem, how experience beats transaction, and what’s actually working across CRM, in-store events, and digital channels. If you’re thinking about customer data, lifecycle marketing, or building a more experiential brand, this is packed with practical insights. Malcolm Carter, Marketing and Digital Director at The Entertainer, breaks down how customer data is reshaping their entire business strategy. From shifting to an employee ownership model to redefining how they attract, convert, and retain customers, this episode dives into the real drivers of modern retail growth. Malcolm explains why buying toys isn’t the problem, how experience beats transaction, and what’s actually working across CRM, in-store events, and digital channels. If you’re thinking about customer data, lifecycle marketing, or building a more experiential brand, this is packed with practical insights. No No The New Discovery Engine: AI, Reviews, and Real Intent https://podcasts.fame.so/e/0njyqqk8-the-new-discovery-engine-ai-reviews-and-real-intent The New Discovery Engine: AI, Reviews, and Real Intent 307 No No 40pqxxz1 AI is changing how people discover and buy products, but most brands are still figuring out what to do about it. In this episode, Ursula Casserly from Benefit Cosmetics breaks down how AI-driven traffic is growing, why it converts differently, and how brands should start thinking about it as a new channel. We also get into what’s actually driving traffic today, how TikTok can revive old products overnight, and why conversion rate is often misunderstood. If you care about ecommerce growth, customer behaviour, and where things are heading next, this one’s worth your time. If you're in ecommerce download your free podcast bonuses.

- Follow Ursula Casserly on LinkedIn
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- Check out Benefit Cosmetics
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 05 May 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2966 AI is changing how people discover and buy products, but most brands are still figuring out what to do about it. In this episode, Ursula Casserly from Benefit Cosmetics breaks down how AI-driven traffic is growing, why it converts differently, and how brands should start thinking about it as a new channel. We also get into what’s actually driving traffic today, how TikTok can revive old products overnight, and why conversion rate is often misunderstood. If you care about ecommerce growth, customer behaviour, and where things are heading next, this one’s worth your time. AI is changing how people discover and buy products, but most brands are still figuring out what to do about it. In this episode, Ursula Casserly from Benefit Cosmetics breaks down how AI-driven traffic is growing, why it converts differently, and how brands should start thinking about it as a new channel. We also get into what’s actually driving traffic today, how TikTok can revive old products overnight, and why conversion rate is often misunderstood. If you care about ecommerce growth, customer behaviour, and where things are heading next, this one’s worth your time. No No From Commodity To Category Creator: Rethinking Sunscreen https://podcasts.fame.so/e/x8vlvm38-from-commodity-to-category-creator-rethinking-sunscreen From Commodity To Category Creator: Rethinking Sunscreen 306 No No 70yprmn1 Tom Austen explains how he built a sunscreen brand Pelotan by solving a problem most brands ignored - athletes need completely different products. Instead of competing with traditional sunscreen companies, he focused on performance, credibility, and a niche audience. We cover how athlete-led growth drives trust, why sun exposure should be treated as a performance variable, and how the business is evolving beyond “protection” into “sun performance.” Tom also shares insights on seasonality, retention challenges, and why organic social is becoming less reliable. A sharp breakdown of category creation, positioning, and building a brand around real customer needs. If you're in ecommerce download your free podcast bonuses.

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- Check out Pelotan
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 30 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2116 Tom Austen explains how he built a sunscreen brand Pelotan by solving a problem most brands ignored - athletes need completely different products. Instead of competing with traditional sunscreen companies, he focused on performance, credibility, and a niche audience. We cover how athlete-led growth drives trust, why sun exposure should be treated as a performance variable, and how the business is evolving beyond “protection” into “sun performance.” Tom also shares insights on seasonality, retention challenges, and why organic social is becoming less reliable. A sharp breakdown of category creation, positioning, and building a brand around real customer needs. Tom Austen explains how he built a sunscreen brand Pelotan by solving a problem most brands ignored - athletes need completely different products. Instead of competing with traditional sunscreen companies, he focused on performance, credibility, and a niche audience. We cover how athlete-led growth drives trust, why sun exposure should be treated as a performance variable, and how the business is evolving beyond “protection” into “sun performance.” Tom also shares insights on seasonality, retention challenges, and why organic social is becoming less reliable. A sharp breakdown of category creation, positioning, and building a brand around real customer needs. No No From One Purchase to Lifetime Value – The System That Drives Repeat Revenue https://podcasts.fame.so/e/1n2r6mjn-from-one-purchase-to-lifetime-value-the-system-that-drives-repeat-revenue From One Purchase to Lifetime Value – The System That Drives Repeat Revenue 305 No No 21996y21 Joe Parenteau, co-founder of Fable, breaks down how they are building a home decor brand designed to remove decision friction and keep customers coming back. We explore why most premium retailers make shopping harder, how Fable balances design with functionality, and why retention sits at the center of their growth strategy. Joe also shares how their membership model is driving repeat purchases, plus how AI tools like Claude are reshaping operations and creating new challenges around prioritization. If you are thinking about product positioning, retention, or scaling a DTC brand, this episode is packed with practical insight. If you're in ecommerce download your free podcast bonuses.

- Follow Joe Parenteau on LinkedIn
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- Check out Fable
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 28 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2076 Joe Parenteau, co-founder of Fable, breaks down how they are building a home decor brand designed to remove decision friction and keep customers coming back. We explore why most premium retailers make shopping harder, how Fable balances design with functionality, and why retention sits at the center of their growth strategy. Joe also shares how their membership model is driving repeat purchases, plus how AI tools like Claude are reshaping operations and creating new challenges around prioritization. If you are thinking about product positioning, retention, or scaling a DTC brand, this episode is packed with practical insight. Joe Parenteau, co-founder of Fable, breaks down how they are building a home decor brand designed to remove decision friction and keep customers coming back. We explore why most premium retailers make shopping harder, how Fable balances design with functionality, and why retention sits at the center of their growth strategy. Joe also shares how their membership model is driving repeat purchases, plus how AI tools like Claude are reshaping operations and creating new challenges around prioritization. If you are thinking about product positioning, retention, or scaling a DTC brand, this episode is packed with practical insight. No No When Story Meets Sales: Turning Brand Narratives Into Growth https://podcasts.fame.so/e/qn0vr1wn-the-hidden-problem-with-story-driven-brands-high-interest-low-sales When Story Meets Sales: Turning Brand Narratives Into Growth 304 No No p1knql80 Jules Vertrees, co-founder of Verve Culture, explains how building a brand around culture and craftsmanship creates both growth and complexity. From scaling artisan supply chains to balancing wholesale, DTC, and marketplaces, this episode breaks down what it takes to turn storytelling into revenue. We also explore why experiential products are growing, how COVID reshaped buying behaviour, and the real challenge behind strong traffic but lower purchase conversion. If you’re building a brand rooted in story, not just product, this episode shows what works - and where it gets difficult. If you're in ecommerce download your free podcast bonuses.

- Follow Jules Vertrees on LinkedIn
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- Check out Verve Culture
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 23 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2145 Jules Vertrees, co-founder of Verve Culture, explains how building a brand around culture and craftsmanship creates both growth and complexity. From scaling artisan supply chains to balancing wholesale, DTC, and marketplaces, this episode breaks down what it takes to turn storytelling into revenue. We also explore why experiential products are growing, how COVID reshaped buying behaviour, and the real challenge behind strong traffic but lower purchase conversion. If you’re building a brand rooted in story, not just product, this episode shows what works - and where it gets difficult. Jules Vertrees, co-founder of Verve Culture, explains how building a brand around culture and craftsmanship creates both growth and complexity. From scaling artisan supply chains to balancing wholesale, DTC, and marketplaces, this episode breaks down what it takes to turn storytelling into revenue. We also explore why experiential products are growing, how COVID reshaped buying behaviour, and the real challenge behind strong traffic but lower purchase conversion. If you’re building a brand rooted in story, not just product, this episode shows what works - and where it gets difficult. No No The Trust Gap Killing Your Ecommerce Growth https://podcasts.fame.so/e/58z7lp9n-the-trust-gap-killing-your-ecommerce-growth The Trust Gap Killing Your Ecommerce Growth 303 No No 81znyrk1 Mike Yarbrough, founder of Rustic and Main, breaks down what it really takes to grow a story-led ecommerce brand in a short-attention world. From rejecting “optimised” product imagery to building a high-converting ring customiser, this episode explores how authenticity, personalisation and social proof actually drive performance. We also dive into quiz funnels, long purchase cycles in the wedding industry, and the challenges of trusting AI in paid ads. If you are balancing brand storytelling with performance marketing, this episode gives a clear view of what works and what does not. If you're in ecommerce download your free podcast bonuses.

- Follow Mike Yarbrough on LinkedIn
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- Check out Rustic and Main
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 21 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2054 Mike Yarbrough, founder of Rustic and Main, breaks down what it really takes to grow a story-led ecommerce brand in a short-attention world. From rejecting “optimised” product imagery to building a high-converting ring customiser, this episode explores how authenticity, personalisation and social proof actually drive performance. We also dive into quiz funnels, long purchase cycles in the wedding industry, and the challenges of trusting AI in paid ads. If you are balancing brand storytelling with performance marketing, this episode gives a clear view of what works and what does not. Mike Yarbrough, founder of Rustic and Main, breaks down what it really takes to grow a story-led ecommerce brand in a short-attention world. From rejecting “optimised” product imagery to building a high-converting ring customiser, this episode explores how authenticity, personalisation and social proof actually drive performance. We also dive into quiz funnels, long purchase cycles in the wedding industry, and the challenges of trusting AI in paid ads. If you are balancing brand storytelling with performance marketing, this episode gives a clear view of what works and what does not. No No The Reason Your Bestsellers Are Quietly Killing Your Profitability https://podcasts.fame.so/e/1np73j48-the-reason-your-bestsellers-are-quietly-killing-your-profitability The Reason Your Bestsellers Are Quietly Killing Your Profitability 302 No No z0r4xn90 Rita Zahir breaks down why ecommerce brands need to move beyond revenue and focus on profitability to survive today’s market. She explains how shifting from broad metrics like AOV to precise, product-level contribution margin can transform merchandising, advertising, and growth strategy. The conversation covers product prioritisation, dynamic ads, customer segmentation, and why many brands are still optimising the wrong things. Rita also shares practical insights on testing, tooling, and avoiding common mistakes that waste time and resources. A sharp, practical look at what it takes to build a profitable ecommerce business today. If you're in ecommerce download your free podcast bonuses.

- Follow Rita Zahir on LinkedIn
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- Check out Unique Vintage
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 16 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 1902 Rita Zahir breaks down why ecommerce brands need to move beyond revenue and focus on profitability to survive today’s market. She explains how shifting from broad metrics like AOV to precise, product-level contribution margin can transform merchandising, advertising, and growth strategy. The conversation covers product prioritisation, dynamic ads, customer segmentation, and why many brands are still optimising the wrong things. Rita also shares practical insights on testing, tooling, and avoiding common mistakes that waste time and resources. A sharp, practical look at what it takes to build a profitable ecommerce business today. Rita Zahir breaks down why ecommerce brands need to move beyond revenue and focus on profitability to survive today’s market. She explains how shifting from broad metrics like AOV to precise, product-level contribution margin can transform merchandising, advertising, and growth strategy. The conversation covers product prioritisation, dynamic ads, customer segmentation, and why many brands are still optimising the wrong things. Rita also shares practical insights on testing, tooling, and avoiding common mistakes that waste time and resources. A sharp, practical look at what it takes to build a profitable ecommerce business today. No No Customers Decide Before They Reach Your Website https://podcasts.fame.so/e/pnm7vppn-customers-decide-before-they-reach-your-website Customers Decide Before They Reach Your Website 301 No No 71v53qq0 Customers are no longer following a funnel. In this episode, Bryony Tagg explains how buying behaviour has shifted into what she calls the “intent web”, where decisions happen across multiple platforms before customers ever reach your website. We cover why most brands fail to show up in these moments, how Chilly's is rethinking content and positioning, and the challenges of managing DTC, Amazon and wholesale at the same time. A practical look at modern ecommerce, content strategy and why visibility matters more than ever. If you're in ecommerce download your free podcast bonuses.

- Follow Bryony Tagg on LinkedIn
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- Check out Chilly's
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 14 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2205 Customers are no longer following a funnel. In this episode, Bryony Tagg explains how buying behaviour has shifted into what she calls the “intent web”, where decisions happen across multiple platforms before customers ever reach your website. We cover why most brands fail to show up in these moments, how Chilly's is rethinking content and positioning, and the challenges of managing DTC, Amazon and wholesale at the same time. A practical look at modern ecommerce, content strategy and why visibility matters more than ever. Customers are no longer following a funnel. In this episode, Bryony Tagg explains how buying behaviour has shifted into what she calls the “intent web”, where decisions happen across multiple platforms before customers ever reach your website. We cover why most brands fail to show up in these moments, how Chilly's is rethinking content and positioning, and the challenges of managing DTC, Amazon and wholesale at the same time. A practical look at modern ecommerce, content strategy and why visibility matters more than ever. No No Why Brand Becomes Essential Once Performance Stops Working https://podcasts.fame.so/e/286qlz0n-why-brand-becomes-essential-once-performance-stops-working Why Brand Becomes Essential Once Performance Stops Working 300 No No j12rl8y1 Sergio Tache, founder of Dossier, shares how he built a $100m+ perfume brand by challenging traditional pricing and scaling from DTC into retail. He explains why sticking to fundamentals beats chasing new channels, how increasing AOV unlocked growth, and why brand awareness becomes essential once acquisition costs rise. The conversation covers pricing strategy, bundling mistakes, wholesale expansion, and the operational realities of scaling. If you’re navigating growth beyond early-stage DTC, this episode offers a clear view of what actually changes as you scale.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Sergio Tache on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Dossier
- Check out Customers Who Click]]> Thu, 09 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2464 Sergio Tache, founder of Dossier, shares how he built a $100m+ perfume brand by challenging traditional pricing and scaling from DTC into retail. He explains why sticking to fundamentals beats chasing new channels, how increasing AOV unlocked growth, and why brand awareness becomes essential once acquisition costs rise. The conversation covers pricing strategy, bundling mistakes, wholesale expansion, and the operational realities of scaling. If you’re navigating growth beyond early-stage DTC, this episode offers a clear view of what actually changes as you scale. Sergio Tache, founder of Dossier, shares how he built a $100m+ perfume brand by challenging traditional pricing and scaling from DTC into retail. He explains why sticking to fundamentals beats chasing new channels, how increasing AOV unlocked growth, and why brand awareness becomes essential once acquisition costs rise. The conversation covers pricing strategy, bundling mistakes, wholesale expansion, and the operational realities of scaling. If you’re navigating growth beyond early-stage DTC, this episode offers a clear view of what actually changes as you scale. No No The Conversion Crisis in Ecommerce and How Brands Are Fixing It https://podcasts.fame.so/e/qn0vrpwn-the-conversion-crisis-in-ecommerce-and-how-brands-are-fixing-it The Conversion Crisis in Ecommerce and How Brands Are Fixing It 299 No No p1knqv80 Laura Cantor, Head of Marketing and Ecommerce at New York & Company, joins Will Laurenson to discuss what it takes to run a modern DTC apparel brand. They explore how the company shifted from retail stores to a fully direct-to-consumer model, why conversion has become the most important metric in ecommerce, and how brands can increase revenue without relying on paid ads. Laura also shares practical insights on giveaways vs discounts, post-purchase monetisation, loyalty strategies, and the surprising comeback of mobile shopping apps. If you want to understand how ecommerce brands are driving growth in today’s environment, this episode is packed with tactical ideas.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Laura Cantor on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out New York & Company
- Check out Customers Who Click]]> Tue, 07 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 3560 Laura Cantor, Head of Marketing and Ecommerce at New York & Company, joins Will Laurenson to discuss what it takes to run a modern DTC apparel brand. They explore how the company shifted from retail stores to a fully direct-to-consumer model, why conversion has become the most important metric in ecommerce, and how brands can increase revenue without relying on paid ads. Laura also shares practical insights on giveaways vs discounts, post-purchase monetisation, loyalty strategies, and the surprising comeback of mobile shopping apps. If you want to understand how ecommerce brands are driving growth in today’s environment, this episode is packed with tactical ideas. Laura Cantor, Head of Marketing and Ecommerce at New York & Company, joins Will Laurenson to discuss what it takes to run a modern DTC apparel brand. They explore how the company shifted from retail stores to a fully direct-to-consumer model, why conversion has become the most important metric in ecommerce, and how brands can increase revenue without relying on paid ads. Laura also shares practical insights on giveaways vs discounts, post-purchase monetisation, loyalty strategies, and the surprising comeback of mobile shopping apps. If you want to understand how ecommerce brands are driving growth in today’s environment, this episode is packed with tactical ideas. No No The Playbook Behind Famolare’s Comeback https://podcasts.fame.so/e/xnvlj70n-the-playbook-behind-famolare-s-comeback The Playbook Behind Famolare’s Comeback 298 No No 71yp2590 Victoria Staten relaunched Famolare, a footwear brand originally founded in 1969, and has grown it more than 514% year-over-year. In this episode she explains how she rebuilt the company from scratch, the marketing strategies driving that growth, and why community building is central to the brand’s future. Victoria also shares her perspective on modern consumer behaviour, the risks of overusing AI in marketing, and how a hybrid supply chain model allows the business to scale quickly while staying profitable. The conversation offers practical lessons on reviving heritage brands and building sustainable ecommerce growth.  Join the Free Email Marketing Community today

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- Follow Victoria Staten on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Famolare
- Check out Customers Who Click]]> Thu, 02 Apr 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2426 Victoria Staten relaunched Famolare, a footwear brand originally founded in 1969, and has grown it more than 514% year-over-year. In this episode she explains how she rebuilt the company from scratch, the marketing strategies driving that growth, and why community building is central to the brand’s future. Victoria also shares her perspective on modern consumer behaviour, the risks of overusing AI in marketing, and how a hybrid supply chain model allows the business to scale quickly while staying profitable. The conversation offers practical lessons on reviving heritage brands and building sustainable ecommerce growth. Victoria Staten relaunched Famolare, a footwear brand originally founded in 1969, and has grown it more than 514% year-over-year. In this episode she explains how she rebuilt the company from scratch, the marketing strategies driving that growth, and why community building is central to the brand’s future. Victoria also shares her perspective on modern consumer behaviour, the risks of overusing AI in marketing, and how a hybrid supply chain model allows the business to scale quickly while staying profitable. The conversation offers practical lessons on reviving heritage brands and building sustainable ecommerce growth. No No Why Profit Beats Growth Every Time in E-commerce https://podcasts.fame.so/e/p8ll1578-why-profit-beats-growth-every-time-in-e-commerce Why Profit Beats Growth Every Time in E-commerce 297 No No x1l6mk81 Scott Jordan, founder of ScottEVest, explains how frustration with carrying gadgets led him to create a clothing brand built around functional pockets and technology-enabled design. After quitting his law career and ordering 3,000 units with no confirmed buyers, he turned to online pre-orders in 2001, becoming one of the earliest clothing brands to sell exclusively through e-commerce. In this conversation, Scott shares lessons from 25 years in business, including why chasing growth can destroy companies, the surprising reality of patents, and how personal customer interactions became the foundation of ScottEVest’s long-term success.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Scott Jordan on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out SCOTTeVEST
- Check out Customers Who Click]]> Tue, 31 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2662 Scott Jordan, founder of ScottEVest, explains how frustration with carrying gadgets led him to create a clothing brand built around functional pockets and technology-enabled design. After quitting his law career and ordering 3,000 units with no confirmed buyers, he turned to online pre-orders in 2001, becoming one of the earliest clothing brands to sell exclusively through e-commerce. In this conversation, Scott shares lessons from 25 years in business, including why chasing growth can destroy companies, the surprising reality of patents, and how personal customer interactions became the foundation of ScottEVest’s long-term success. Scott Jordan, founder of ScottEVest, explains how frustration with carrying gadgets led him to create a clothing brand built around functional pockets and technology-enabled design. After quitting his law career and ordering 3,000 units with no confirmed buyers, he turned to online pre-orders in 2001, becoming one of the earliest clothing brands to sell exclusively through e-commerce. In this conversation, Scott shares lessons from 25 years in business, including why chasing growth can destroy companies, the surprising reality of patents, and how personal customer interactions became the foundation of ScottEVest’s long-term success. No No From Vanity Metrics to Revenue: Rethinking Content Marketing in Ecommerce https://podcasts.fame.so/e/lnqwv7pn-from-vanity-metrics-to-revenue-rethinking-content-marketing-in-ecommerce From Vanity Metrics to Revenue: Rethinking Content Marketing in Ecommerce 296 No No 81nvrm81 Content marketing is becoming harder, more expensive, and more competitive than ever. In this episode, Lizzie Hearne from UK Lash explains why chasing viral trends is no longer enough and how brands can build scalable content strategies that actually drive growth. She shares how her team uses data, customer research and creator programmes to produce consistent, high-performing content across social, marketplaces and international channels. The conversation covers AI in content production, the rising cost of UGC creators, and why brands must rethink how they measure success on organic social. If you are responsible for ecommerce content strategy, this episode offers a clear look at what is changing and what still works.  Join the Free Email Marketing Community today

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- Follow Lizzie Hearne on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out UKLash
- Check out Customers Who Click]]> Thu, 26 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2390 Content marketing is becoming harder, more expensive, and more competitive than ever. In this episode, Lizzie Hearne from UK Lash explains why chasing viral trends is no longer enough and how brands can build scalable content strategies that actually drive growth. She shares how her team uses data, customer research and creator programmes to produce consistent, high-performing content across social, marketplaces and international channels. The conversation covers AI in content production, the rising cost of UGC creators, and why brands must rethink how they measure success on organic social. If you are responsible for ecommerce content strategy, this episode offers a clear look at what is changing and what still works. Content marketing is becoming harder, more expensive, and more competitive than ever. In this episode, Lizzie Hearne from UK Lash explains why chasing viral trends is no longer enough and how brands can build scalable content strategies that actually drive growth. She shares how her team uses data, customer research and creator programmes to produce consistent, high-performing content across social, marketplaces and international channels. The conversation covers AI in content production, the rising cost of UGC creators, and why brands must rethink how they measure success on organic social. If you are responsible for ecommerce content strategy, this episode offers a clear look at what is changing and what still works. No No How Mustang Survival Sells Products That Only Matter When Things Go Wrong https://podcasts.fame.so/e/0njylmv8-how-mustang-survival-sells-products-that-only-matter-when-things-go-wrong How Mustang Survival Sells Products That Only Matter When Things Go Wrong 295 No No 40pqr3y1 Selling technical safety gear online is far more complex than most ecommerce categories. In this episode, Madeleine Issenhart from Mustang Survival explains how education, product quizzes, and content-driven experiences help customers choose the right life jacket for their activity and environment. We discuss why many brands underestimate the role of education in ecommerce, how quizzes can drive real conversion impact, and why Mustang Survival is moving to a headless Shopify architecture to support international expansion and better customer experiences. If your products require explanation before purchase, this episode offers valuable insight into how education can become a powerful growth lever.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Madeline Issenhart on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Mustang Survival
- Check out Customers Who Click]]> Tue, 24 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2200 Selling technical safety gear online is far more complex than most ecommerce categories. In this episode, Madeleine Issenhart from Mustang Survival explains how education, product quizzes, and content-driven experiences help customers choose the right life jacket for their activity and environment. We discuss why many brands underestimate the role of education in ecommerce, how quizzes can drive real conversion impact, and why Mustang Survival is moving to a headless Shopify architecture to support international expansion and better customer experiences. If your products require explanation before purchase, this episode offers valuable insight into how education can become a powerful growth lever. Selling technical safety gear online is far more complex than most ecommerce categories. In this episode, Madeleine Issenhart from Mustang Survival explains how education, product quizzes, and content-driven experiences help customers choose the right life jacket for their activity and environment. We discuss why many brands underestimate the role of education in ecommerce, how quizzes can drive real conversion impact, and why Mustang Survival is moving to a headless Shopify architecture to support international expansion and better customer experiences. If your products require explanation before purchase, this episode offers valuable insight into how education can become a powerful growth lever. No No Why Most DTC Brands Struggle to Scale – And the Subscription Strategy That Changes Everything https://podcasts.fame.so/e/v85jk26n-why-most-dtc-brands-struggle-to-scale-and-the-subscription-strategy-that-changes-everything Why Most DTC Brands Struggle to Scale – And the Subscription Strategy That Changes Everything 294 No No 81q3r2v1 Jim Phillips, co-founder of Graymatter, joins the show to discuss how he built a mental performance supplement brand in one of ecommerce’s fastest-growing categories. Jim shares how his own struggle with startup pressure led him to explore neuroscience, meditation and nootropics, eventually inspiring the creation of Bright Mind. The conversation explores subscription economics, AI automation in ecommerce operations, and the constant challenge of producing high-performing ad creative. Jim also explains why Graymatter is focused on reaching profitability while expanding into new channels like Amazon, TikTok Shop and affiliates, and how a personal health scare reshaped his mission as a founder.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Jim Phillips on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Graymatter
- Check out Customers Who Click]]> Thu, 19 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2048 Jim Phillips, co-founder of Graymatter, joins the show to discuss how he built a mental performance supplement brand in one of ecommerce’s fastest-growing categories. Jim shares how his own struggle with startup pressure led him to explore neuroscience, meditation and nootropics, eventually inspiring the creation of Bright Mind. The conversation explores subscription economics, AI automation in ecommerce operations, and the constant challenge of producing high-performing ad creative. Jim also explains why Graymatter is focused on reaching profitability while expanding into new channels like Amazon, TikTok Shop and affiliates, and how a personal health scare reshaped his mission as a founder. Jim Phillips, co-founder of Graymatter, joins the show to discuss how he built a mental performance supplement brand in one of ecommerce’s fastest-growing categories. Jim shares how his own struggle with startup pressure led him to explore neuroscience, meditation and nootropics, eventually inspiring the creation of Bright Mind. The conversation explores subscription economics, AI automation in ecommerce operations, and the constant challenge of producing high-performing ad creative. Jim also explains why Graymatter is focused on reaching profitability while expanding into new channels like Amazon, TikTok Shop and affiliates, and how a personal health scare reshaped his mission as a founder. No No From 400 Assets a Year to 400 a Month: How to Scale Without Breaking Your Brand https://podcasts.fame.so/e/28xz43z8-from-400-assets-a-year-to-400-a-month-how-to-scale-without-breaking-your-brand From 400 Assets a Year to 400 a Month: How to Scale Without Breaking Your Brand 293 No No 60mkr4k0 Katherine Cousins, CEO of Quay Eyewear, joins the show to discuss scaling optical, navigating multi-channel complexity, and using AI without compromising brand integrity. She shares how Quay moved from creating 400 assets per year to 400 per month, how a “summer of AI” transformed their content production, and why they are cautious about consumer-facing avatars. Katherine also reveals that optical is up 200 percent year on year and 30 percent above forecast following its relaunch in February 2025. A practical conversation on growth, brand positioning, and moving fast in a rapidly changing retail landscape.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Katherine Cousins on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Quay Eyewear
- Check out Customers Who Click]]> Tue, 17 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 1992 Katherine Cousins, CEO of Quay Eyewear, joins the show to discuss scaling optical, navigating multi-channel complexity, and using AI without compromising brand integrity. She shares how Quay moved from creating 400 assets per year to 400 per month, how a “summer of AI” transformed their content production, and why they are cautious about consumer-facing avatars. Katherine also reveals that optical is up 200 percent year on year and 30 percent above forecast following its relaunch in February 2025. A practical conversation on growth, brand positioning, and moving fast in a rapidly changing retail landscape. Katherine Cousins, CEO of Quay Eyewear, joins the show to discuss scaling optical, navigating multi-channel complexity, and using AI without compromising brand integrity. She shares how Quay moved from creating 400 assets per year to 400 per month, how a “summer of AI” transformed their content production, and why they are cautious about consumer-facing avatars. Katherine also reveals that optical is up 200 percent year on year and 30 percent above forecast following its relaunch in February 2025. A practical conversation on growth, brand positioning, and moving fast in a rapidly changing retail landscape. No No Obsessing Over the Consumer Journey in a Multi-Market Brand https://podcasts.fame.so/e/v85jk0mn-obsessing-over-the-consumer-journey-in-a-multi-market-brand Obsessing Over the Consumer Journey in a Multi-Market Brand 292 No No 81q3ryz1 Michael Callahan, Global SVP and GM of Luminex Home Décor & Fragrance - PartyLite, joins Will to discuss how a 53-year-old fragrance brand has transformed into a digital-first DTC business. They unpack consumer journey obsession, AI localisation, loyalty economics, influencer strategy, and the real challenges of acquiring customers in a crowded candle market. Michael shares how his team pressure tests the site daily, experiments with product-free TikTok storytelling, and balances emotional brand building with operational discipline. If you sell online and care about customer experience, localisation, and long-term retention, this episode is packed with practical insight.  Join the Free Email Marketing Community today

If you're in ecommerce download your free podcast bonuses.

- Follow Michael Callahan on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Luminex Home Décor & Fragrance - PartyLite
- Check out Customers Who Click]]> Thu, 12 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2377 Michael Callahan, Global SVP and GM of Luminex Home Décor & Fragrance - PartyLite, joins Will to discuss how a 53-year-old fragrance brand has transformed into a digital-first DTC business. They unpack consumer journey obsession, AI localisation, loyalty economics, influencer strategy, and the real challenges of acquiring customers in a crowded candle market. Michael shares how his team pressure tests the site daily, experiments with product-free TikTok storytelling, and balances emotional brand building with operational discipline. If you sell online and care about customer experience, localisation, and long-term retention, this episode is packed with practical insight. Michael Callahan, Global SVP and GM of Luminex Home Décor & Fragrance - PartyLite, joins Will to discuss how a 53-year-old fragrance brand has transformed into a digital-first DTC business. They unpack consumer journey obsession, AI localisation, loyalty economics, influencer strategy, and the real challenges of acquiring customers in a crowded candle market. Michael shares how his team pressure tests the site daily, experiments with product-free TikTok storytelling, and balances emotional brand building with operational discipline. If you sell online and care about customer experience, localisation, and long-term retention, this episode is packed with practical insight. No No When Data Gets Sophisticated but Answers Stay Fuzzy https://podcasts.fame.so/e/r8747r2n-when-data-gets-sophisticated-but-answers-stay-fuzzy When Data Gets Sophisticated but Answers Stay Fuzzy 291 No No k08yl8p1 Josh Roberts, co-founder of Very Special Games, joins Will Laurenson to unpack what it really takes to scale a tabletop games business across DTC and retail. They discuss why Meta ads are still the strongest channel despite becoming harder to predict, how retail attribution pushes brands to build more sophisticated data stacks, and why TikTok works better organically than through paid media. Josh also shares his personal motivation for creating inclusive games for children with autism and explains why licensing and mobile apps are often riskier than they appear. If you're in ecommerce download your free podcast bonuses.

- Follow Josh Roberts on LinkedIn
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- Check out Very Special Games
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 10 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2021 Josh Roberts, co-founder of Very Special Games, joins Will Laurenson to unpack what it really takes to scale a tabletop games business across DTC and retail. They discuss why Meta ads are still the strongest channel despite becoming harder to predict, how retail attribution pushes brands to build more sophisticated data stacks, and why TikTok works better organically than through paid media. Josh also shares his personal motivation for creating inclusive games for children with autism and explains why licensing and mobile apps are often riskier than they appear. Josh Roberts, co-founder of Very Special Games, joins Will Laurenson to unpack what it really takes to scale a tabletop games business across DTC and retail. They discuss why Meta ads are still the strongest channel despite becoming harder to predict, how retail attribution pushes brands to build more sophisticated data stacks, and why TikTok works better organically than through paid media. Josh also shares his personal motivation for creating inclusive games for children with autism and explains why licensing and mobile apps are often riskier than they appear. No No The Hard Truth About DTC Growth When Demand Flatlines https://podcasts.fame.so/e/vn5jkz78-the-hard-truth-about-dtc-growth-when-demand-flatlines The Hard Truth About DTC Growth When Demand Flatlines 290 No No 80q3rk50 Eric Bandholz, founder of Beardbrand, joins Will Laurenson to unpack what it really looks like to run a DTC brand in a category that’s no longer growing. From declining search demand and Meta struggles to selling out special edition fragrances, Eric shares hard-earned lessons from 13+ years of bootstrapping. The conversation covers top-of-funnel challenges, brand repositioning, customer-led product decisions, and why modern marketing often has to be divisive to work. A grounded, honest look at growth, profitability, and leadership in today’s ecommerce landscape. If you're in ecommerce download your free podcast bonuses.

- Follow Eric Bandholz on LinkedIn
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- Check out Beardbrand
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 05 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2209 Eric Bandholz, founder of Beardbrand, joins Will Laurenson to unpack what it really looks like to run a DTC brand in a category that’s no longer growing. From declining search demand and Meta struggles to selling out special edition fragrances, Eric shares hard-earned lessons from 13+ years of bootstrapping. The conversation covers top-of-funnel challenges, brand repositioning, customer-led product decisions, and why modern marketing often has to be divisive to work. A grounded, honest look at growth, profitability, and leadership in today’s ecommerce landscape. Eric Bandholz, founder of Beardbrand, joins Will Laurenson to unpack what it really looks like to run a DTC brand in a category that’s no longer growing. From declining search demand and Meta struggles to selling out special edition fragrances, Eric shares hard-earned lessons from 13+ years of bootstrapping. The conversation covers top-of-funnel challenges, brand repositioning, customer-led product decisions, and why modern marketing often has to be divisive to work. A grounded, honest look at growth, profitability, and leadership in today’s ecommerce landscape. No No The Hidden Customer Brands Never See After a Gift Is Sent https://podcasts.fame.so/e/2nxz4xrn-the-hidden-customer-brands-never-see-after-a-gift-is-sent The Hidden Customer Brands Never See After a Gift Is Sent 289 No No 61mkrjq1 Gifting is one of the most overlooked growth opportunities in e-commerce. In this episode, Nick Kennedy, co-founder of GiftNote, explains why gifted orders convert higher, carry higher average order values, and introduce brands to entirely new customers they usually never see. Nick shares real Q4 gifting data, how brands can identify and engage gift recipients compliantly, and why gifting should be treated as an always-on strategy, not just a seasonal feature. A practical conversation on customer experience, revenue, and the hidden potential inside gifting. If you're in ecommerce download your free podcast bonuses.

- Follow Nick Kennedy on LinkedIn
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- Check out Giftnote
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 03 Mar 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2083 Gifting is one of the most overlooked growth opportunities in e-commerce. In this episode, Nick Kennedy, co-founder of GiftNote, explains why gifted orders convert higher, carry higher average order values, and introduce brands to entirely new customers they usually never see. Nick shares real Q4 gifting data, how brands can identify and engage gift recipients compliantly, and why gifting should be treated as an always-on strategy, not just a seasonal feature. A practical conversation on customer experience, revenue, and the hidden potential inside gifting. Gifting is one of the most overlooked growth opportunities in e-commerce. In this episode, Nick Kennedy, co-founder of GiftNote, explains why gifted orders convert higher, carry higher average order values, and introduce brands to entirely new customers they usually never see. Nick shares real Q4 gifting data, how brands can identify and engage gift recipients compliantly, and why gifting should be treated as an always-on strategy, not just a seasonal feature. A practical conversation on customer experience, revenue, and the hidden potential inside gifting. No No The Long Game of Building a Brand People Actually Talk About https://podcasts.fame.so/e/1np725x8-the-long-game-of-building-a-brand-people-actually-talk-about The Long Game of Building a Brand People Actually Talk About 288 No No z0r47j50 Barclay Saul, CEO and co-founder of Kyrgies, joins Will Laurenson to discuss what it really takes to build a product-led ecommerce brand without relying on constant paid media growth. From leaving Amazon and reducing Meta spend to doubling down on word of mouth, wholesale, and in-person experiences, Barclay shares the strategic shifts shaping Kyrgies’ next chapter. The conversation also explores customer-led product decisions, international expansion, and a surprising scientific study showing how Kyrgies slippers interact with bacteria in the home. If you're in ecommerce download your free podcast bonuses.

- Follow Barclay Saul on LinkedIn
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- Check out Kyrgies
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 26 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 1870 Barclay Saul, CEO and co-founder of Kyrgies, joins Will Laurenson to discuss what it really takes to build a product-led ecommerce brand without relying on constant paid media growth. From leaving Amazon and reducing Meta spend to doubling down on word of mouth, wholesale, and in-person experiences, Barclay shares the strategic shifts shaping Kyrgies’ next chapter. The conversation also explores customer-led product decisions, international expansion, and a surprising scientific study showing how Kyrgies slippers interact with bacteria in the home. Barclay Saul, CEO and co-founder of Kyrgies, joins Will Laurenson to discuss what it really takes to build a product-led ecommerce brand without relying on constant paid media growth. From leaving Amazon and reducing Meta spend to doubling down on word of mouth, wholesale, and in-person experiences, Barclay shares the strategic shifts shaping Kyrgies’ next chapter. The conversation also explores customer-led product decisions, international expansion, and a surprising scientific study showing how Kyrgies slippers interact with bacteria in the home. No No Why Good Products Are No Longer Enough to Win in E-commerce https://podcasts.fame.so/e/rn74m2r8-why-good-products-are-no-longer-enough-to-win-in-e-commerce Why Good Products Are No Longer Enough to Win in E-commerce 287 No No k18ywp80 James Connell, CEO of baby lifestyle brand Loulou Lollipop, joins Will Laurenson to unpack what brand really means in modern e-commerce. Drawing on nearly 30 years of experience, James explains why product quality is now table stakes and how trust, service, and storytelling drive differentiation. The conversation covers gifting strategy, B Corp values, execution over perfection, hiring for culture, and scaling through retailers and distributors. James also shares how AI could reshape online shopping into a more human, inclusive, and experiential channel. If you're in ecommerce download your free podcast bonuses.

- Follow James Connell on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Loulou Lollipop
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 24 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2551 James Connell, CEO of baby lifestyle brand Loulou Lollipop, joins Will Laurenson to unpack what brand really means in modern e-commerce. Drawing on nearly 30 years of experience, James explains why product quality is now table stakes and how trust, service, and storytelling drive differentiation. The conversation covers gifting strategy, B Corp values, execution over perfection, hiring for culture, and scaling through retailers and distributors. James also shares how AI could reshape online shopping into a more human, inclusive, and experiential channel. James Connell, CEO of baby lifestyle brand Loulou Lollipop, joins Will Laurenson to unpack what brand really means in modern e-commerce. Drawing on nearly 30 years of experience, James explains why product quality is now table stakes and how trust, service, and storytelling drive differentiation. The conversation covers gifting strategy, B Corp values, execution over perfection, hiring for culture, and scaling through retailers and distributors. James also shares how AI could reshape online shopping into a more human, inclusive, and experiential channel. No No How Overcomplicated Processes Quietly Kill Customer Experience https://podcasts.fame.so/e/r874m7vn-how-overcomplicated-processes-quietly-kill-customer-experience How Overcomplicated Processes Quietly Kill Customer Experience 286 No No k08ywln1 Simon Jablon, Creative Director and owner of Linda Farrow, joins the podcast to unpack what really drives growth in modern businesses. He explains why being busy is not the same as being effective, how misplaced priorities quietly stall progress, and why empathy for customers is often missing, especially in B2B. Simon shares practical examples of using automation and AI to remove admin, free up teams, and improve service, alongside his belief that businesses need to question processes like an eight-year-old if they want to keep adapting in an increasingly volatile world. If you're in ecommerce download your free podcast bonuses.

- Follow Simon Jablon on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Linda Farrow
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 19 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2124 Simon Jablon, Creative Director and owner of Linda Farrow, joins the podcast to unpack what really drives growth in modern businesses. He explains why being busy is not the same as being effective, how misplaced priorities quietly stall progress, and why empathy for customers is often missing, especially in B2B. Simon shares practical examples of using automation and AI to remove admin, free up teams, and improve service, alongside his belief that businesses need to question processes like an eight-year-old if they want to keep adapting in an increasingly volatile world. Simon Jablon, Creative Director and owner of Linda Farrow, joins the podcast to unpack what really drives growth in modern businesses. He explains why being busy is not the same as being effective, how misplaced priorities quietly stall progress, and why empathy for customers is often missing, especially in B2B. Simon shares practical examples of using automation and AI to remove admin, free up teams, and improve service, alongside his belief that businesses need to question processes like an eight-year-old if they want to keep adapting in an increasingly volatile world. No No The Real Cost of Perfection in E-commerce and How 80% Wins Faster https://podcasts.fame.so/e/q80v9r58-the-real-cost-of-perfection-in-e-commerce-and-how-80-wins-faster The Real Cost of Perfection in E-commerce and How 80% Wins Faster 285 No No p0knyq51 Peter, Head of E-commerce and Digital Growth at Slick Gorilla, joins Will Laurenson to break down what actually drives sustainable growth in modern DTC brands. They discuss why fundamentals still matter more than hype, how AI and product information are reshaping shopping behaviour, and the value of launching at 80–90% instead of chasing perfection. Peter shares behind-the-scenes insights on gifting, advent calendars, rising ad costs, TikTok Shop challenges, and running lean teams at scale. A practical, honest conversation for anyone building or scaling an e-commerce business. If you're in ecommerce download your free podcast bonuses.

- Follow Peter Bollons on LinkedIn
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- Check out Slick Gorilla
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 17 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2051 Peter, Head of E-commerce and Digital Growth at Slick Gorilla, joins Will Laurenson to break down what actually drives sustainable growth in modern DTC brands. They discuss why fundamentals still matter more than hype, how AI and product information are reshaping shopping behaviour, and the value of launching at 80–90% instead of chasing perfection. Peter shares behind-the-scenes insights on gifting, advent calendars, rising ad costs, TikTok Shop challenges, and running lean teams at scale. A practical, honest conversation for anyone building or scaling an e-commerce business. Peter, Head of E-commerce and Digital Growth at Slick Gorilla, joins Will Laurenson to break down what actually drives sustainable growth in modern DTC brands. They discuss why fundamentals still matter more than hype, how AI and product information are reshaping shopping behaviour, and the value of launching at 80–90% instead of chasing perfection. Peter shares behind-the-scenes insights on gifting, advent calendars, rising ad costs, TikTok Shop challenges, and running lean teams at scale. A practical, honest conversation for anyone building or scaling an e-commerce business. No No From DTC to Costco: What It Really Takes to Earn Retail Trust https://podcasts.fame.so/e/4n9m911n-from-dtc-to-costco-what-it-really-takes-to-earn-retail-trust From DTC to Costco: What It Really Takes to Earn Retail Trust 284 No No v07rlxx1 Dan Griffiths, CEO of Lume, joins Will Laurenson to unpack what it really takes to scale a DTC brand into a nine-figure, omnichannel business. They explore how AI is changing content creation, why hands-on execution still matters, and how fulfilment and 3PL strategies must evolve as order volumes grow. Dan also shares hard-earned lessons from expanding into major retailers like Target, Walmart, and Costco, the challenges of losing clean attribution in retail, and why building a new product category requires patience, data, and relentless focus. If you're in ecommerce download your free podcast bonuses.

- Follow Dan Griffiths on LinkedIn
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- Check out Lume
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 12 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2206 Dan Griffiths, CEO of Lume, joins Will Laurenson to unpack what it really takes to scale a DTC brand into a nine-figure, omnichannel business. They explore how AI is changing content creation, why hands-on execution still matters, and how fulfilment and 3PL strategies must evolve as order volumes grow. Dan also shares hard-earned lessons from expanding into major retailers like Target, Walmart, and Costco, the challenges of losing clean attribution in retail, and why building a new product category requires patience, data, and relentless focus. Dan Griffiths, CEO of Lume, joins Will Laurenson to unpack what it really takes to scale a DTC brand into a nine-figure, omnichannel business. They explore how AI is changing content creation, why hands-on execution still matters, and how fulfilment and 3PL strategies must evolve as order volumes grow. Dan also shares hard-earned lessons from expanding into major retailers like Target, Walmart, and Costco, the challenges of losing clean attribution in retail, and why building a new product category requires patience, data, and relentless focus. No No Why More Products Can Actually Slow Down DTC Growth https://podcasts.fame.so/e/r8klw1wn-why-more-products-can-actually-slow-down-dtc-growth Why More Products Can Actually Slow Down DTC Growth 283 No No 71wj4540 Daniel Temm, CEO of Pure Sport, joins Will Laurenson to break down what it really takes to scale a DTC sports nutrition brand. From Pure Sport’s early days operating without Shopify or paid ads, to its current obsession with cracking a scalable acquisition offer, Daniel shares hard-earned lessons on CAC payback, subscription strategy, and hero SKUs. The conversation covers channel mix, product rationalisation, leadership challenges, and why simplicity becomes a competitive advantage as brands grow. A practical look at building foundations before pushing for serious scale. If you're in ecommerce download your free podcast bonuses.

- Follow Daniel Temm on LinkedIn
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- Check out Puresport
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 10 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2360 Daniel Temm, CEO of Pure Sport, joins Will Laurenson to break down what it really takes to scale a DTC sports nutrition brand. From Pure Sport’s early days operating without Shopify or paid ads, to its current obsession with cracking a scalable acquisition offer, Daniel shares hard-earned lessons on CAC payback, subscription strategy, and hero SKUs. The conversation covers channel mix, product rationalisation, leadership challenges, and why simplicity becomes a competitive advantage as brands grow. A practical look at building foundations before pushing for serious scale. Daniel Temm, CEO of Pure Sport, joins Will Laurenson to break down what it really takes to scale a DTC sports nutrition brand. From Pure Sport’s early days operating without Shopify or paid ads, to its current obsession with cracking a scalable acquisition offer, Daniel shares hard-earned lessons on CAC payback, subscription strategy, and hero SKUs. The conversation covers channel mix, product rationalisation, leadership challenges, and why simplicity becomes a competitive advantage as brands grow. A practical look at building foundations before pushing for serious scale. No No How Promescent Built Trust in a Taboo Industry https://podcasts.fame.so/e/5nz7mzk8-how-promescent-built-trust-in-a-taboo-industry How Promescent Built Trust in a Taboo Industry 282 No No 80znmlx0 Jeff Abraham, CEO of Promescent, reveals how a tragic event led him to helm one of North America's fastest-growing sexual wellness brands. In this candid conversation, Jeff shares how deep customer insight, medical credibility, and personal outreach have fuelled loyal repeat buyers—2,400 customers have spent over $1,000 each. He also discusses ad platform censorship, retail expansion, and the emotional stigma around intimacy products. With 15 years of bootstrapped growth and new product innovation, Jeff is now eyeing strategic partnerships to break through scale barriers. This is a story of mission-driven entrepreneurship and customer obsession in an often-taboo space. If you're in ecommerce download your free podcast bonuses.

- Follow Will Laurenson on LinkedIn
- Check out Customers Who Click
- Visit Promescent to get 15% off

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 03 Feb 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2467 Jeff Abraham, CEO of Promescent, reveals how a tragic event led him to helm one of North America's fastest-growing sexual wellness brands. In this candid conversation, Jeff shares how deep customer insight, medical credibility, and personal outreach have fuelled loyal repeat buyers—2,400 customers have spent over $1,000 each. He also discusses ad platform censorship, retail expansion, and the emotional stigma around intimacy products. With 15 years of bootstrapped growth and new product innovation, Jeff is now eyeing strategic partnerships to break through scale barriers. This is a story of mission-driven entrepreneurship and customer obsession in an often-taboo space. Jeff Abraham, CEO of Promescent, reveals how a tragic event led him to helm one of North America's fastest-growing sexual wellness brands. In this candid conversation, Jeff shares how deep customer insight, medical credibility, and personal outreach have fuelled loyal repeat buyers—2,400 customers have spent over $1,000 each. He also discusses ad platform censorship, retail expansion, and the emotional stigma around intimacy products. With 15 years of bootstrapped growth and new product innovation, Jeff is now eyeing strategic partnerships to break through scale barriers. This is a story of mission-driven entrepreneurship and customer obsession in an often-taboo space. No No Global Markets, Local Brand: The Our Place Expansion https://podcasts.fame.so/e/x8y791q8-global-markets-local-brand-the-our-place-expansion Global Markets, Local Brand: The Our Place Expansion 280 No No l04rml80 What happens when you treat cookware like culture? Will Laurenson is joined by Thea Mathias, GM International at Our Place, to explore how this LA-based brand is expanding globally through deeply local insights. From Paris pop-ups to Moroccan tagines in London, Thea shares how real-life interactions shape product messaging, why education around toxins matters, and the unique challenge of scaling without losing soul. If you’re growing a DTC brand internationally or crafting meaningful community experiences, this episode is filled with honest insight and smart strategy. Discover how Our Place blends storytelling, product design and human connection — one pan at a time. If you're in ecommerce download your free podcast bonuses.

- Follow Thea Mathias on LinkedIn
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- Check out Our Place
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 27 Jan 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2352 What happens when you treat cookware like culture? Will Laurenson is joined by Thea Mathias, GM International at Our Place, to explore how this LA-based brand is expanding globally through deeply local insights. From Paris pop-ups to Moroccan tagines in London, Thea shares how real-life interactions shape product messaging, why education around toxins matters, and the unique challenge of scaling without losing soul. If you’re growing a DTC brand internationally or crafting meaningful community experiences, this episode is filled with honest insight and smart strategy. Discover how Our Place blends storytelling, product design and human connection — one pan at a time. What happens when you treat cookware like culture? Will Laurenson is joined by Thea Mathias, GM International at Our Place, to explore how this LA-based brand is expanding globally through deeply local insights. From Paris pop-ups to Moroccan tagines in London, Thea shares how real-life interactions shape product messaging, why education around toxins matters, and the unique challenge of scaling without losing soul. If you’re growing a DTC brand internationally or crafting meaningful community experiences, this episode is filled with honest insight and smart strategy. Discover how Our Place blends storytelling, product design and human connection — one pan at a time. No No Building a Consumer Brand That Actually Listens to Customers https://podcasts.fame.so/e/r874mzyn-building-a-consumer-brand-that-actually-listens-to-customers Building a Consumer Brand That Actually Listens to Customers 281 No No k08ywvm1 Pete Stirling, CEO and co-founder of Scouts Honor, joins Will Laurenson to share how his pet care brand uses storytelling, efficiency, and scientific credibility to scale across e-commerce and retail. They discuss the power of in-house tools for tracking marketing impact, the importance of product perfection, and why 90% is sometimes enough — but not always. Pete also reveals how Meltwater helps identify authentic influencer voices and drive real-time content adjustments. If you're navigating omnichannel growth or balancing performance with purpose, this episode offers real-world advice on building a responsive and resilient brand in a fast-moving industry. If you're in ecommerce download your free podcast bonuses.

- Follow Will Laurenson on LinkedIn
- Check out Skout's Honor
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 13 Jan 2026 02:00:00 +0000 Will Laurenson Will Laurenson 2470 Pete Stirling, CEO and co-founder of Scouts Honor, joins Will Laurenson to share how his pet care brand uses storytelling, efficiency, and scientific credibility to scale across e-commerce and retail. They discuss the power of in-house tools for tracking marketing impact, the importance of product perfection, and why 90% is sometimes enough — but not always. Pete also reveals how Meltwater helps identify authentic influencer voices and drive real-time content adjustments. If you're navigating omnichannel growth or balancing performance with purpose, this episode offers real-world advice on building a responsive and resilient brand in a fast-moving industry. Pete Stirling, CEO and co-founder of Scouts Honor, joins Will Laurenson to share how his pet care brand uses storytelling, efficiency, and scientific credibility to scale across e-commerce and retail. They discuss the power of in-house tools for tracking marketing impact, the importance of product perfection, and why 90% is sometimes enough — but not always. Pete also reveals how Meltwater helps identify authentic influencer voices and drive real-time content adjustments. If you're navigating omnichannel growth or balancing performance with purpose, this episode offers real-world advice on building a responsive and resilient brand in a fast-moving industry. No No Managing Fast Growth Without Losing Your Brand https://podcasts.fame.so/e/lnqwpm6n-managing-fast-growth-without-losing-your-brand Managing Fast Growth Without Losing Your Brand 279 No No 81nv86q1 TALA CEO Morgan Fowles joins Will Laurenson to share how the activewear brand is scaling sustainably without relying on deep discounting. Morgan opens up about retail growth, product development, and the risks of falling into the discount trap. She discusses how TALA maintains close connections with its audience, adapts to shifting fashion trends, and navigates operational complexity. With retail becoming a significant channel after launching only two stores, and the brand doubling its headcount this year, this episode is packed with insight into managing smart growth and staying true to your brand values — even during rapid change. If you're in ecommerce download your free podcast bonuses.

- Follow Morgan Fowles on LinkedIn
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- Check out TALA
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 30 Dec 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2235 TALA CEO Morgan Fowles joins Will Laurenson to share how the activewear brand is scaling sustainably without relying on deep discounting. Morgan opens up about retail growth, product development, and the risks of falling into the discount trap. She discusses how TALA maintains close connections with its audience, adapts to shifting fashion trends, and navigates operational complexity. With retail becoming a significant channel after launching only two stores, and the brand doubling its headcount this year, this episode is packed with insight into managing smart growth and staying true to your brand values — even during rapid change. TALA CEO Morgan Fowles joins Will Laurenson to share how the activewear brand is scaling sustainably without relying on deep discounting. Morgan opens up about retail growth, product development, and the risks of falling into the discount trap. She discusses how TALA maintains close connections with its audience, adapts to shifting fashion trends, and navigates operational complexity. With retail becoming a significant channel after launching only two stores, and the brand doubling its headcount this year, this episode is packed with insight into managing smart growth and staying true to your brand values — even during rapid change. No No Growing a Luxury Skincare Brand Without Over-Reliance on Meta https://podcasts.fame.so/e/286qw69n-growing-a-luxury-skincare-brand-without-over-reliance-on-meta Growing a Luxury Skincare Brand Without Over-Reliance on Meta 278 No No j12rj9n1 AJ Patel, SVP of Global Growth at U Beauty, joins Will Laurenson to explore how luxury DTC brands grow in an age of rising CAC and changing algorithms. From testing channels like AppLovin and TikTok Shops to personalised retention strategies using AI voice notes, AJ shares real tactics U Beauty is using to scale. He opens up about the challenges of educating customers on advanced tech, adapting subscription models, and maintaining brand integrity. This is an episode packed with practical insights on acquisition, retention, and operating at the intersection of innovation and luxury. If you're in ecommerce download your free podcast bonuses.

- Follow AJ Patel on LinkedIn
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- Check out U Beauty
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 23 Dec 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1961 AJ Patel, SVP of Global Growth at U Beauty, joins Will Laurenson to explore how luxury DTC brands grow in an age of rising CAC and changing algorithms. From testing channels like AppLovin and TikTok Shops to personalised retention strategies using AI voice notes, AJ shares real tactics U Beauty is using to scale. He opens up about the challenges of educating customers on advanced tech, adapting subscription models, and maintaining brand integrity. This is an episode packed with practical insights on acquisition, retention, and operating at the intersection of innovation and luxury. AJ Patel, SVP of Global Growth at U Beauty, joins Will Laurenson to explore how luxury DTC brands grow in an age of rising CAC and changing algorithms. From testing channels like AppLovin and TikTok Shops to personalised retention strategies using AI voice notes, AJ shares real tactics U Beauty is using to scale. He opens up about the challenges of educating customers on advanced tech, adapting subscription models, and maintaining brand integrity. This is an episode packed with practical insights on acquisition, retention, and operating at the intersection of innovation and luxury. No No Building a Premium Brand in a Discount Culture https://podcasts.fame.so/e/r874w01n-building-a-premium-brand-in-a-discount-culture Building a Premium Brand in a Discount Culture 277 No No k08ykzr1 Will sits down with Dima Zelikman, CMO of Unbound Merino, to unpack how the brand has grown into one of the leading names in premium travel apparel. Dima breaks down why they run only one sale each year, how they maintain a strong premium perception and the shift from broad creative testing to deep, interest-based content. He also shares how AI-driven email triggers, customer lifecycle personalization and tight control of fulfilment shape their approach to retention. A smart, tactical conversation on brand discipline, performance marketing and building products people genuinely want to pack and wear. If you're in ecommerce download your free podcast bonuses.

- Follow Dima Zelikman on LinkedIn
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- Check out Unbound Merino
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 16 Dec 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2885 Will sits down with Dima Zelikman, CMO of Unbound Merino, to unpack how the brand has grown into one of the leading names in premium travel apparel. Dima breaks down why they run only one sale each year, how they maintain a strong premium perception and the shift from broad creative testing to deep, interest-based content. He also shares how AI-driven email triggers, customer lifecycle personalization and tight control of fulfilment shape their approach to retention. A smart, tactical conversation on brand discipline, performance marketing and building products people genuinely want to pack and wear. Will sits down with Dima Zelikman, CMO of Unbound Merino, to unpack how the brand has grown into one of the leading names in premium travel apparel. Dima breaks down why they run only one sale each year, how they maintain a strong premium perception and the shift from broad creative testing to deep, interest-based content. He also shares how AI-driven email triggers, customer lifecycle personalization and tight control of fulfilment shape their approach to retention. A smart, tactical conversation on brand discipline, performance marketing and building products people genuinely want to pack and wear. No No How Bunches Balances Emotion with ROI https://podcasts.fame.so/e/x8vl5jz8-how-bunches-balances-emotion-with-roi How Bunches Balances Emotion with ROI 276 No No 70yp8261 Will chats with Dan Sinnott, Head of Marketing at Bunches, about how a 36-year-old flower gifting brand is growing by going deeper, not broader. They discuss why younger generations have lost confidence in gifting flowers, how Bunches leans into “for nothing” occasions, and the power of emotional storytelling in brand campaigns. Dan explains their intentional pivot from discounting to multi-funnel marketing, how they personalise CX without hype, and why 10% of orders still come by phone. If retention, emotion and relevance matter to your brand, this one’s for you. If you're in ecommerce download your free podcast bonuses.

- Follow Dan Sinnott on LinkedIn
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- Check out Bunches
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 09 Dec 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2653 Will chats with Dan Sinnott, Head of Marketing at Bunches, about how a 36-year-old flower gifting brand is growing by going deeper, not broader. They discuss why younger generations have lost confidence in gifting flowers, how Bunches leans into “for nothing” occasions, and the power of emotional storytelling in brand campaigns. Dan explains their intentional pivot from discounting to multi-funnel marketing, how they personalise CX without hype, and why 10% of orders still come by phone. If retention, emotion and relevance matter to your brand, this one’s for you. Will chats with Dan Sinnott, Head of Marketing at Bunches, about how a 36-year-old flower gifting brand is growing by going deeper, not broader. They discuss why younger generations have lost confidence in gifting flowers, how Bunches leans into “for nothing” occasions, and the power of emotional storytelling in brand campaigns. Dan explains their intentional pivot from discounting to multi-funnel marketing, how they personalise CX without hype, and why 10% of orders still come by phone. If retention, emotion and relevance matter to your brand, this one’s for you. No No How Crane Wellness Tripled Revenue in 3 Months https://podcasts.fame.so/e/pnllp13n-how-crane-wellness-tripled-revenue-in-3-months How Crane Wellness Tripled Revenue in 3 Months 275 No No x0l6xm40 Will chats with Christiana Valenzuela, Marketing Director at Crane Wellness, about scaling a Japanese supplement brand in the US with a team of five. They break down the shift from niche grocery to DTC, why educational content beats discounts, and how 60% of revenue landed in just one week last Black Friday. Christiana also shares insights on SEO-led growth, customer segmentation, and the role of AI tools in scaling creative and CX. From unknown ingredients to unexpected challenges, this is a deep dive into building brand trust, fast growth and operational resilience in wellness e-commerce. If you're in ecommerce download your free podcast bonuses.

- Follow Christiana Valenzuela on LinkedIn
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- Check out Crane Wellness
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 02 Dec 2025 02:00:00 +0000 Will Laurenson Will Laurenson 3228 Will chats with Christiana Valenzuela, Marketing Director at Crane Wellness, about scaling a Japanese supplement brand in the US with a team of five. They break down the shift from niche grocery to DTC, why educational content beats discounts, and how 60% of revenue landed in just one week last Black Friday. Christiana also shares insights on SEO-led growth, customer segmentation, and the role of AI tools in scaling creative and CX. From unknown ingredients to unexpected challenges, this is a deep dive into building brand trust, fast growth and operational resilience in wellness e-commerce. Will chats with Christiana Valenzuela, Marketing Director at Crane Wellness, about scaling a Japanese supplement brand in the US with a team of five. They break down the shift from niche grocery to DTC, why educational content beats discounts, and how 60% of revenue landed in just one week last Black Friday. Christiana also shares insights on SEO-led growth, customer segmentation, and the role of AI tools in scaling creative and CX. From unknown ingredients to unexpected challenges, this is a deep dive into building brand trust, fast growth and operational resilience in wellness e-commerce. No No Turning Lapsed Customers into Loyal Ones with AI-Powered Mail https://podcasts.fame.so/e/1n2rkmxn-turning-lapsed-customers-into-loyal-ones-with-ai-powered-mail Turning Lapsed Customers into Loyal Ones with AI-Powered Mail 274 No No 2199xyl1 Will sits down with Neal Goyal, SVP at PostPilot, to unpack how direct mail is becoming a data-driven acquisition channel for DTC brands. They discuss rising CAC, declining Meta ROAS, and why retention is the only real path to profitability. Neal explains how AI and first-party data are transforming physical mail into a personalized, programmatic tool that cuts through digital noise. They also explore margin compression, brand defensibility in an AI-first world, and the evolving role of creativity in e-commerce marketing. If you're in ecommerce download your free podcast bonuses.

- Follow Neal Goyal on LinkedIn
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- Check out PostPilot
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 25 Nov 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2809 Will sits down with Neal Goyal, SVP at PostPilot, to unpack how direct mail is becoming a data-driven acquisition channel for DTC brands. They discuss rising CAC, declining Meta ROAS, and why retention is the only real path to profitability. Neal explains how AI and first-party data are transforming physical mail into a personalized, programmatic tool that cuts through digital noise. They also explore margin compression, brand defensibility in an AI-first world, and the evolving role of creativity in e-commerce marketing. Will sits down with Neal Goyal, SVP at PostPilot, to unpack how direct mail is becoming a data-driven acquisition channel for DTC brands. They discuss rising CAC, declining Meta ROAS, and why retention is the only real path to profitability. Neal explains how AI and first-party data are transforming physical mail into a personalized, programmatic tool that cuts through digital noise. They also explore margin compression, brand defensibility in an AI-first world, and the evolving role of creativity in e-commerce marketing. No No From Nine Figures to Replo: The Fundamentals of Real E-commerce Growth https://podcasts.fame.so/e/x8y70w48-from-nine-figures-to-replo-the-fundamentals-of-real-e-commerce-growth From Nine Figures to Replo: The Fundamentals of Real E-commerce Growth 273 No No l04rpk90 Will Laurenson chats with Sanjay Jenkins, Head of Growth at Replo, about scaling brands through smarter operations and authentic content. From building a nine-figure soap company in 14 months to driving growth at Replo, Sanjay shares what today’s e-commerce brands often miss: focusing on fundamentals. They explore AI’s role, the rise of organic video, and why backend optimisation—supplier deals, pricing, margins—matters as much as front-end marketing. A must-listen for operators who want sustainable growth, not just quick wins. If you're in ecommerce download your free podcast bonuses.

- Follow Sanjay Jenkins on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Replo
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 18 Nov 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2721 Will Laurenson chats with Sanjay Jenkins, Head of Growth at Replo, about scaling brands through smarter operations and authentic content. From building a nine-figure soap company in 14 months to driving growth at Replo, Sanjay shares what today’s e-commerce brands often miss: focusing on fundamentals. They explore AI’s role, the rise of organic video, and why backend optimisation—supplier deals, pricing, margins—matters as much as front-end marketing. A must-listen for operators who want sustainable growth, not just quick wins. Will Laurenson chats with Sanjay Jenkins, Head of Growth at Replo, about scaling brands through smarter operations and authentic content. From building a nine-figure soap company in 14 months to driving growth at Replo, Sanjay shares what today’s e-commerce brands often miss: focusing on fundamentals. They explore AI’s role, the rise of organic video, and why backend optimisation—supplier deals, pricing, margins—matters as much as front-end marketing. A must-listen for operators who want sustainable growth, not just quick wins. No No Marketing to Fanatics: Building Brands That Matter https://podcasts.fame.so/e/286q36wn-marketing-to-fanatics-building-brands-that-matter Marketing to Fanatics: Building Brands That Matter 272 No No j12rx9j1 Will speaks with Chris Kneeland, co-founder of Cult Collective and fractional CMO for Spikeball, about why most brands have lost sight of what matters — the people they serve. Chris explains why marketers should stop buying impressions and start making them, how to identify and engage true brand fanatics, and why Spikeball focuses on impact over profit. From balancing community with commerce to becoming part of pop culture, this episode explores how enduring brands build relevance, not just revenue, and why longevity — not virality — is the ultimate marker of success. If you're in ecommerce download your free podcast bonuses.

- Follow Chris Kneeland on LinkedIn
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- Check out Spikeball
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 04 Nov 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2452 Will speaks with Chris Kneeland, co-founder of Cult Collective and fractional CMO for Spikeball, about why most brands have lost sight of what matters — the people they serve. Chris explains why marketers should stop buying impressions and start making them, how to identify and engage true brand fanatics, and why Spikeball focuses on impact over profit. From balancing community with commerce to becoming part of pop culture, this episode explores how enduring brands build relevance, not just revenue, and why longevity — not virality — is the ultimate marker of success. Will speaks with Chris Kneeland, co-founder of Cult Collective and fractional CMO for Spikeball, about why most brands have lost sight of what matters — the people they serve. Chris explains why marketers should stop buying impressions and start making them, how to identify and engage true brand fanatics, and why Spikeball focuses on impact over profit. From balancing community with commerce to becoming part of pop culture, this episode explores how enduring brands build relevance, not just revenue, and why longevity — not virality — is the ultimate marker of success. No No Why BattlBox’s AOV Quadrupled on Whatnot https://podcasts.fame.so/e/1833v7p8-why-battlbox-s-aov-quadrupled-on-whatnot Why BattlBox’s AOV Quadrupled on Whatnot 271 No No m0jprwl0 Will Laurenson talks with John Roman, CEO of BattlBox, about live shopping’s explosive rise and how brands can use it profitably. John shares insights from running BattlBox’s live shopping channel—now their second-largest within six months—and breaks down why Whatnot outperforms TikTok Shop. He discusses AOVs, customer behaviour, AI’s impact on commerce, and how to balance growth across DTC, marketplaces, and subscriptions. A grounded, insightful conversation about building profitable channels, adapting to changing buyer behaviour, and testing new models without losing focus on what makes your brand valuable. If you're in ecommerce download your free podcast bonuses.

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- Check out BattlBox
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 30 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2281 Will Laurenson talks with John Roman, CEO of BattlBox, about live shopping’s explosive rise and how brands can use it profitably. John shares insights from running BattlBox’s live shopping channel—now their second-largest within six months—and breaks down why Whatnot outperforms TikTok Shop. He discusses AOVs, customer behaviour, AI’s impact on commerce, and how to balance growth across DTC, marketplaces, and subscriptions. A grounded, insightful conversation about building profitable channels, adapting to changing buyer behaviour, and testing new models without losing focus on what makes your brand valuable. Will Laurenson talks with John Roman, CEO of BattlBox, about live shopping’s explosive rise and how brands can use it profitably. John shares insights from running BattlBox’s live shopping channel—now their second-largest within six months—and breaks down why Whatnot outperforms TikTok Shop. He discusses AOVs, customer behaviour, AI’s impact on commerce, and how to balance growth across DTC, marketplaces, and subscriptions. A grounded, insightful conversation about building profitable channels, adapting to changing buyer behaviour, and testing new models without losing focus on what makes your brand valuable. No No The ‘Profit per Visit’ Mindset Every Brand Needs https://podcasts.fame.so/e/68r745jn-the-profit-per-visit-mindset-every-brand-needs The ‘Profit per Visit’ Mindset Every Brand Needs 270 No No 805r93j1 Will Laurenson chats with Alex McEachern, Head of Marketing at IntelliGems, about why CRO has lost its edge and how brands can go beyond the page to test what truly matters—profit. They explore testing shipping prices, thresholds, and pricing strategies, the concept of profit per visit, and the importance of hypothesis-driven experimentation. Alex shares the “three E’s” framework and real examples of testing business decisions before committing resources. A sharp, practical conversation on turning testing into a decision-making superpower rather than a box-ticking exercise. If you're in ecommerce download your free podcast bonuses.

- Follow Alex McEachern on LinkedIn
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- Check out IntelliGems
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 28 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2133 Will Laurenson chats with Alex McEachern, Head of Marketing at IntelliGems, about why CRO has lost its edge and how brands can go beyond the page to test what truly matters—profit. They explore testing shipping prices, thresholds, and pricing strategies, the concept of profit per visit, and the importance of hypothesis-driven experimentation. Alex shares the “three E’s” framework and real examples of testing business decisions before committing resources. A sharp, practical conversation on turning testing into a decision-making superpower rather than a box-ticking exercise. Will Laurenson chats with Alex McEachern, Head of Marketing at IntelliGems, about why CRO has lost its edge and how brands can go beyond the page to test what truly matters—profit. They explore testing shipping prices, thresholds, and pricing strategies, the concept of profit per visit, and the importance of hypothesis-driven experimentation. Alex shares the “three E’s” framework and real examples of testing business decisions before committing resources. A sharp, practical conversation on turning testing into a decision-making superpower rather than a box-ticking exercise. No No How Sunday Riley Balances Trends and Brand Identity in Skincare https://podcasts.fame.so/e/v85jrj3n-how-sunday-riley-balances-trends-and-brand-identity-in-skincare How Sunday Riley Balances Trends and Brand Identity in Skincare 269 No No 81q393m1 Will Laurenson talks with Allegra Contatore, Head of European Communications at Sunday Riley, about how clean beauty brands balance fast-moving trends with consistent brand messaging. Allegra shares why tailoring influencer campaigns by product, market, and influencer is essential, and explains how Sunday Riley’s B Corp values shape their strategy. She highlights how Gen Z and male consumers are reshaping skincare habits, the importance of product efficacy in building loyalty, and the challenges of adapting communication across diverse European markets. A behind-the-scenes look at influencer strategy, sustainability messaging, and growth in the competitive skincare space. If you're in ecommerce download your free podcast bonuses.

- Follow Allegra Contatore on LinkedIn
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- Check out Sunday Riley
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 23 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2050 Will Laurenson talks with Allegra Contatore, Head of European Communications at Sunday Riley, about how clean beauty brands balance fast-moving trends with consistent brand messaging. Allegra shares why tailoring influencer campaigns by product, market, and influencer is essential, and explains how Sunday Riley’s B Corp values shape their strategy. She highlights how Gen Z and male consumers are reshaping skincare habits, the importance of product efficacy in building loyalty, and the challenges of adapting communication across diverse European markets. A behind-the-scenes look at influencer strategy, sustainability messaging, and growth in the competitive skincare space. Will Laurenson talks with Allegra Contatore, Head of European Communications at Sunday Riley, about how clean beauty brands balance fast-moving trends with consistent brand messaging. Allegra shares why tailoring influencer campaigns by product, market, and influencer is essential, and explains how Sunday Riley’s B Corp values shape their strategy. She highlights how Gen Z and male consumers are reshaping skincare habits, the importance of product efficacy in building loyalty, and the challenges of adapting communication across diverse European markets. A behind-the-scenes look at influencer strategy, sustainability messaging, and growth in the competitive skincare space. No No The 3rd Purchase Rule: Unlocking Customer Loyalty in Food E-commerce https://podcasts.fame.so/e/rn746rl8-the-3rd-purchase-rule-unlocking-customer-loyalty-in-food-e-commerce The 3rd Purchase Rule: Unlocking Customer Loyalty in Food E-commerce 268 No No k18y28j0 Will Laurenson speaks with Isaac Lewin, Director of Sales at Country Life Natural Foods, about building a bulk-organic brand in today’s competitive market. Isaac shares how Country Life Plus, their new membership programme, has boosted purchase frequency—particularly on their mobile app where members buy 5x per year. He opens up about churn challenges, paid ad inefficiencies, and the need to focus on hero products like vegan parmesan. The discussion also dives into the role of AI tools in growth and why the third or fourth purchase is the true indicator of long-term customer loyalty. If you're in ecommerce download your free podcast bonuses.

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- Check out Country Life Natural Foods
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 21 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2169 Will Laurenson speaks with Isaac Lewin, Director of Sales at Country Life Natural Foods, about building a bulk-organic brand in today’s competitive market. Isaac shares how Country Life Plus, their new membership programme, has boosted purchase frequency—particularly on their mobile app where members buy 5x per year. He opens up about churn challenges, paid ad inefficiencies, and the need to focus on hero products like vegan parmesan. The discussion also dives into the role of AI tools in growth and why the third or fourth purchase is the true indicator of long-term customer loyalty. Will Laurenson speaks with Isaac Lewin, Director of Sales at Country Life Natural Foods, about building a bulk-organic brand in today’s competitive market. Isaac shares how Country Life Plus, their new membership programme, has boosted purchase frequency—particularly on their mobile app where members buy 5x per year. He opens up about churn challenges, paid ad inefficiencies, and the need to focus on hero products like vegan parmesan. The discussion also dives into the role of AI tools in growth and why the third or fourth purchase is the true indicator of long-term customer loyalty. No No From Meta Mayhem to Retail Aisles: The Blossom Essentials Story https://podcasts.fame.so/e/489ml508-from-meta-mayhem-to-retail-aisles-the-blossom-essentials-story From Meta Mayhem to Retail Aisles: The Blossom Essentials Story 267 No No v17rj840 Will Laurenson sits down with Sarah Vilenskiy, founder of Blossom Essentials, to discuss the realities of building an indie skincare brand. Sarah shares how Blossom scaled to 7 figures through Meta ads before platform restrictions forced a pivot to retail. She explains the challenges of standing out on crowded shelves, competing with conglomerates, and managing costly brand awareness campaigns. The conversation also dives into retention wins through direct mail, QVC opportunities, and surviving tariffs with bold inventory bets. A candid look at the struggles and strategies behind growing a skincare brand today. If you're in ecommerce download your free podcast bonuses.

- Follow Sarah Vilenskiy on LinkedIn
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- Check out Blossom Essentials
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 16 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2172 Will Laurenson sits down with Sarah Vilenskiy, founder of Blossom Essentials, to discuss the realities of building an indie skincare brand. Sarah shares how Blossom scaled to 7 figures through Meta ads before platform restrictions forced a pivot to retail. She explains the challenges of standing out on crowded shelves, competing with conglomerates, and managing costly brand awareness campaigns. The conversation also dives into retention wins through direct mail, QVC opportunities, and surviving tariffs with bold inventory bets. A candid look at the struggles and strategies behind growing a skincare brand today. Will Laurenson sits down with Sarah Vilenskiy, founder of Blossom Essentials, to discuss the realities of building an indie skincare brand. Sarah shares how Blossom scaled to 7 figures through Meta ads before platform restrictions forced a pivot to retail. She explains the challenges of standing out on crowded shelves, competing with conglomerates, and managing costly brand awareness campaigns. The conversation also dives into retention wins through direct mail, QVC opportunities, and surviving tariffs with bold inventory bets. A candid look at the struggles and strategies behind growing a skincare brand today. No No Wine, Beer, and Red Tape: Scaling in the Low-Calorie Alcohol Space https://podcasts.fame.so/e/rnkl2y58-wine-beer-and-red-tape-scaling-in-the-low-calorie-alcohol-space Wine, Beer, and Red Tape: Scaling in the Low-Calorie Alcohol Space 266 No No 70wjrvk1 Laura Cunniffe joins Will to unpack how DrinkWell is building a new category of better for you alcoholic drinks, without being allowed to say “better for you.” She shares how they navigate strict regulations, scale without deep discounts, and increase lifetime value through subscriptions and annual delivery passes. Laura explains how they're repositioning their wine brand Traces through new packaging, and how a £14.99 sample pack drives high ROAS and AOV. From community driven product decisions to the limits of alcohol advertising, this episode offers a masterclass in creative problem solving for growth under constraint. If you're in ecommerce download your free podcast bonuses.

- Follow Laura Cunniffe on LinkedIn
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- Check out DrinkWell UK
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 14 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2092 Laura Cunniffe joins Will to unpack how DrinkWell is building a new category of better for you alcoholic drinks, without being allowed to say “better for you.” She shares how they navigate strict regulations, scale without deep discounts, and increase lifetime value through subscriptions and annual delivery passes. Laura explains how they're repositioning their wine brand Traces through new packaging, and how a £14.99 sample pack drives high ROAS and AOV. From community driven product decisions to the limits of alcohol advertising, this episode offers a masterclass in creative problem solving for growth under constraint. Laura Cunniffe joins Will to unpack how DrinkWell is building a new category of better for you alcoholic drinks, without being allowed to say “better for you.” She shares how they navigate strict regulations, scale without deep discounts, and increase lifetime value through subscriptions and annual delivery passes. Laura explains how they're repositioning their wine brand Traces through new packaging, and how a £14.99 sample pack drives high ROAS and AOV. From community driven product decisions to the limits of alcohol advertising, this episode offers a masterclass in creative problem solving for growth under constraint. No No Why Overclockers UK Puts Haribo in Every Box” https://podcasts.fame.so/e/1n33vx1n-why-overclockers-uk-puts-haribo-in-every-box Why Overclockers UK Puts Haribo in Every Box” 265 No No m1jpr981 Gareth Johnson returns to share how Overclockers UK is rethinking customer experience and retention. He explains how they help customers avoid costly mistakes, why education matters more than discounts, and how their forums and Discord keep people coming back. Gareth breaks down their Black Friday strategy, future loyalty plans, and why Haribo might just be the secret to 5-star reviews. He also shares how licensing deals are helping them blend physical and digital experiences. If you sell complex or high-AOV products, this episode is full of actionable insights — straight from a brand that’s thriving in a tough market. If you're in ecommerce download your free podcast bonuses.

- Follow Gareth Johnson on LinkedIn
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- Check out OverClockers
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 09 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2336 Gareth Johnson returns to share how Overclockers UK is rethinking customer experience and retention. He explains how they help customers avoid costly mistakes, why education matters more than discounts, and how their forums and Discord keep people coming back. Gareth breaks down their Black Friday strategy, future loyalty plans, and why Haribo might just be the secret to 5-star reviews. He also shares how licensing deals are helping them blend physical and digital experiences. If you sell complex or high-AOV products, this episode is full of actionable insights — straight from a brand that’s thriving in a tough market. Gareth Johnson returns to share how Overclockers UK is rethinking customer experience and retention. He explains how they help customers avoid costly mistakes, why education matters more than discounts, and how their forums and Discord keep people coming back. Gareth breaks down their Black Friday strategy, future loyalty plans, and why Haribo might just be the secret to 5-star reviews. He also shares how licensing deals are helping them blend physical and digital experiences. If you sell complex or high-AOV products, this episode is full of actionable insights — straight from a brand that’s thriving in a tough market. No No The Real Reason Your Performance Max Campaigns Aren’t Scaling https://podcasts.fame.so/e/18p7xr0n-the-real-reason-your-performance-max-campaigns-aren-t-scaling The Real Reason Your Performance Max Campaigns Aren’t Scaling 264 No No z1r45lq1 John Horn, CEO of Stub Group, joins Will to unpack how AI is reshaping paid search. From ChatGPT referrals to Performance Max strategy, John shares what’s working — and what’s wasting ad spend. He explains why first-party data is gold, how to segment branded traffic properly, and when to use manual bidding to reduce CPCs. They also explore competitor targeting, attribution challenges, and why brands running resale models may be the winners of Q4. If you’re relying on Google Ads this Black Friday, you need this episode. If you're in ecommerce download your free podcast bonuses.

- Follow John Horn on LinkedIn
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- Check out Stub Group
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 07 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2213 John Horn, CEO of Stub Group, joins Will to unpack how AI is reshaping paid search. From ChatGPT referrals to Performance Max strategy, John shares what’s working — and what’s wasting ad spend. He explains why first-party data is gold, how to segment branded traffic properly, and when to use manual bidding to reduce CPCs. They also explore competitor targeting, attribution challenges, and why brands running resale models may be the winners of Q4. If you’re relying on Google Ads this Black Friday, you need this episode. John Horn, CEO of Stub Group, joins Will to unpack how AI is reshaping paid search. From ChatGPT referrals to Performance Max strategy, John shares what’s working — and what’s wasting ad spend. He explains why first-party data is gold, how to segment branded traffic properly, and when to use manual bidding to reduce CPCs. They also explore competitor targeting, attribution challenges, and why brands running resale models may be the winners of Q4. If you’re relying on Google Ads this Black Friday, you need this episode. No No Why Pre-Orders Are a Core Strategy at Mous https://podcasts.fame.so/e/vn5jv418-why-pre-orders-are-a-core-strategy-at-mous Why Pre-Orders Are a Core Strategy at Mous 263 No No 80q38xw0 Emma Holmes, eCommerce Lead at Mous, joins Will Laurenson to share how the brand built viral momentum and operational resilience. From iPhone launches to luggage pre-orders, Emma walks through how they manage category complexity while simplifying customer journeys. She explains why they test Black Friday campaigns in June, how they use post-purchase upsells to drive units per order, and how pre-orders are baked into their growth strategy. With candid stories of customer loyalty, product mishaps, and viral ads, this episode reveals how Mous stays agile in a competitive market. If you're in ecommerce download your free podcast bonuses.

- Follow Emma on LinkedIn
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- Check out Mous
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 02 Oct 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2131 Emma Holmes, eCommerce Lead at Mous, joins Will Laurenson to share how the brand built viral momentum and operational resilience. From iPhone launches to luggage pre-orders, Emma walks through how they manage category complexity while simplifying customer journeys. She explains why they test Black Friday campaigns in June, how they use post-purchase upsells to drive units per order, and how pre-orders are baked into their growth strategy. With candid stories of customer loyalty, product mishaps, and viral ads, this episode reveals how Mous stays agile in a competitive market. Emma Holmes, eCommerce Lead at Mous, joins Will Laurenson to share how the brand built viral momentum and operational resilience. From iPhone launches to luggage pre-orders, Emma walks through how they manage category complexity while simplifying customer journeys. She explains why they test Black Friday campaigns in June, how they use post-purchase upsells to drive units per order, and how pre-orders are baked into their growth strategy. With candid stories of customer loyalty, product mishaps, and viral ads, this episode reveals how Mous stays agile in a competitive market. No No The Community That Built Itself Around Represent https://podcasts.fame.so/e/p8m79518-the-community-that-built-itself-around-represent The Community That Built Itself Around Represent 259 No No 70v5wlz1 Jimmy Charnock, Head of Community at Represent, joins Will Laurenson to talk about how one of the UK’s top streetwear brands created a thriving community—without ever trying to force it. From in-person events and surprise gifts to community-led WhatsApp groups, Jimmy shares how Represent stays close to its fans. Hear how he manages brutal feedback, scales meaningful experiences, and avoids the biggest mistakes brands make with “community.” If you care about brand loyalty, customer experience, or how fashion brands build diehard audiences, this one’s unmissable. If you're in ecommerce download your free podcast bonuses.

- Follow Jimmy on LinkedIn
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- Check out Represent Co
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 23 Sep 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2000 Jimmy Charnock, Head of Community at Represent, joins Will Laurenson to talk about how one of the UK’s top streetwear brands created a thriving community—without ever trying to force it. From in-person events and surprise gifts to community-led WhatsApp groups, Jimmy shares how Represent stays close to its fans. Hear how he manages brutal feedback, scales meaningful experiences, and avoids the biggest mistakes brands make with “community.” If you care about brand loyalty, customer experience, or how fashion brands build diehard audiences, this one’s unmissable. Jimmy Charnock, Head of Community at Represent, joins Will Laurenson to talk about how one of the UK’s top streetwear brands created a thriving community—without ever trying to force it. From in-person events and surprise gifts to community-led WhatsApp groups, Jimmy shares how Represent stays close to its fans. Hear how he manages brutal feedback, scales meaningful experiences, and avoids the biggest mistakes brands make with “community.” If you care about brand loyalty, customer experience, or how fashion brands build diehard audiences, this one’s unmissable. No No How E-Commerce Brands Can Boost Cash Flow in 2 Days https://podcasts.fame.so/e/l8qwlxw8-how-e-commerce-brands-can-boost-cash-flow-in-2-days How E-Commerce Brands Can Boost Cash Flow in 2 Days 258 No No 80nvw9v0 Izzy Rosenzweig, CEO of Portless, joins Will Laurenson to share how the “direct supply chain” model is reshaping e-commerce. Drawing from his own experience running a $100M brand, Izzy explains how storing inventory near factories slashes lead times, boosts cash flow, and enables rapid product testing. They discuss the benefits for pre-orders, small-batch production, and avoiding costly sellouts, as well as tax advantages in the US, UK, and EU. The conversation also covers AI-driven product development, the dangers of revenue-based financing, and why agility is now a brand’s greatest competitive weapon. If you're in ecommerce download your free podcast bonuses.

- Follow Izzy Rosenzweig on LinkedIn
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- Check out Portless
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 11 Sep 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1944 Izzy Rosenzweig, CEO of Portless, joins Will Laurenson to share how the “direct supply chain” model is reshaping e-commerce. Drawing from his own experience running a $100M brand, Izzy explains how storing inventory near factories slashes lead times, boosts cash flow, and enables rapid product testing. They discuss the benefits for pre-orders, small-batch production, and avoiding costly sellouts, as well as tax advantages in the US, UK, and EU. The conversation also covers AI-driven product development, the dangers of revenue-based financing, and why agility is now a brand’s greatest competitive weapon. Izzy Rosenzweig, CEO of Portless, joins Will Laurenson to share how the “direct supply chain” model is reshaping e-commerce. Drawing from his own experience running a $100M brand, Izzy explains how storing inventory near factories slashes lead times, boosts cash flow, and enables rapid product testing. They discuss the benefits for pre-orders, small-batch production, and avoiding costly sellouts, as well as tax advantages in the US, UK, and EU. The conversation also covers AI-driven product development, the dangers of revenue-based financing, and why agility is now a brand’s greatest competitive weapon. No No Brand First, Sale Second: Why Bruno Campos Bets on Long-Term Value https://podcasts.fame.so/e/q80vw998-bruno-campos-episode Brand First, Sale Second: Why Bruno Campos Bets on Long-Term Value 260 No No p0kn8yy1 Bruno Campos, CMO at SelectBlinds, joins Will Laurenson to discuss the intersection of branding, performance marketing, and product innovation in a transforming DTC business. Bruno shares insights on platform migration, increasing LTV through trust and ease, and how no-drill blinds are opening up new audiences. They also explore how macroeconomic shifts like rising mortgage rates are reshaping consumer behaviour. With collaborations across fashion and media, and a strong emphasis on unified marketing strategy, Bruno delivers practical, global perspectives on modern brand building. If you're in ecommerce download your free podcast bonuses.

- Follow Bruno on LinkedIn
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- Check out SelectBlinds
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 09 Sep 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2356 Bruno Campos, CMO at SelectBlinds, joins Will Laurenson to discuss the intersection of branding, performance marketing, and product innovation in a transforming DTC business. Bruno shares insights on platform migration, increasing LTV through trust and ease, and how no-drill blinds are opening up new audiences. They also explore how macroeconomic shifts like rising mortgage rates are reshaping consumer behaviour. With collaborations across fashion and media, and a strong emphasis on unified marketing strategy, Bruno delivers practical, global perspectives on modern brand building. Bruno Campos, CMO at SelectBlinds, joins Will Laurenson to discuss the intersection of branding, performance marketing, and product innovation in a transforming DTC business. Bruno shares insights on platform migration, increasing LTV through trust and ease, and how no-drill blinds are opening up new audiences. They also explore how macroeconomic shifts like rising mortgage rates are reshaping consumer behaviour. With collaborations across fashion and media, and a strong emphasis on unified marketing strategy, Bruno delivers practical, global perspectives on modern brand building. No No Why Gen Z Parents Are Changing Kidswear Marketing https://podcasts.fame.so/e/08jyw30n-why-gen-z-parents-are-changing-kidswear-marketing Why Gen Z Parents Are Changing Kidswear Marketing 257 No No 41pqljm0 Ranu Coleman, Head of Marketing at PatPat, joins Will Laurenson to discuss building a family-first brand in the crowded kids and family apparel space. She shares how PatPat uses seasonal storytelling, user-generated content, and licensed partnerships to connect emotionally with customers. The episode covers the shift to content-driven DTC marketing, how AI tools guide influencer and product decisions, and why curated collections matter in a fast-paced market. Ranu also reveals key wins, including TikTok Shop growth and wholesale expansion into Target, Walmart, and Amazon. Packed with insights on brand cohesion, data-driven strategy, and creating lasting traditions, this is a must-listen for marketers. If you're in ecommerce download your free podcast bonuses.

- Follow Ranu Coleman on LinkedIn
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- Check out PatPat
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 04 Sep 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1896 Ranu Coleman, Head of Marketing at PatPat, joins Will Laurenson to discuss building a family-first brand in the crowded kids and family apparel space. She shares how PatPat uses seasonal storytelling, user-generated content, and licensed partnerships to connect emotionally with customers. The episode covers the shift to content-driven DTC marketing, how AI tools guide influencer and product decisions, and why curated collections matter in a fast-paced market. Ranu also reveals key wins, including TikTok Shop growth and wholesale expansion into Target, Walmart, and Amazon. Packed with insights on brand cohesion, data-driven strategy, and creating lasting traditions, this is a must-listen for marketers. Ranu Coleman, Head of Marketing at PatPat, joins Will Laurenson to discuss building a family-first brand in the crowded kids and family apparel space. She shares how PatPat uses seasonal storytelling, user-generated content, and licensed partnerships to connect emotionally with customers. The episode covers the shift to content-driven DTC marketing, how AI tools guide influencer and product decisions, and why curated collections matter in a fast-paced market. Ranu also reveals key wins, including TikTok Shop growth and wholesale expansion into Target, Walmart, and Amazon. Packed with insights on brand cohesion, data-driven strategy, and creating lasting traditions, this is a must-listen for marketers. No No AI Shopping and the Future of Customer Experience https://podcasts.fame.so/e/1833xmq8-ai-shopping-and-the-future-of-customer-experience AI Shopping and the Future of Customer Experience 256 No No m0jp9240 Hamish McKay, CEO and co-founder of OrderEditing.com, joins Will Laurenson to share how a simple frustration in customer service sparked a Shopify app now used by 500+ brands. Hamish reveals how brands like O’Polly reduced returns by 15% and slashed ticket volumes by 98% while making £7 per order edit. They discuss the evolving role of customer service, AI's impact on shopping behaviours, and why brands ignoring post-purchase experiences risk falling behind. If you want to rethink how small tweaks can drive major operational and revenue wins, this episode is a must-listen. If you're in ecommerce download your free podcast bonuses.

- Follow Hamish McKay on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Order Editing
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 02 Sep 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2363 Hamish McKay, CEO and co-founder of OrderEditing.com, joins Will Laurenson to share how a simple frustration in customer service sparked a Shopify app now used by 500+ brands. Hamish reveals how brands like O’Polly reduced returns by 15% and slashed ticket volumes by 98% while making £7 per order edit. They discuss the evolving role of customer service, AI's impact on shopping behaviours, and why brands ignoring post-purchase experiences risk falling behind. If you want to rethink how small tweaks can drive major operational and revenue wins, this episode is a must-listen. Hamish McKay, CEO and co-founder of OrderEditing.com, joins Will Laurenson to share how a simple frustration in customer service sparked a Shopify app now used by 500+ brands. Hamish reveals how brands like O’Polly reduced returns by 15% and slashed ticket volumes by 98% while making £7 per order edit. They discuss the evolving role of customer service, AI's impact on shopping behaviours, and why brands ignoring post-purchase experiences risk falling behind. If you want to rethink how small tweaks can drive major operational and revenue wins, this episode is a must-listen. No No From Click to Cart: Getting the Journey Right https://podcasts.fame.so/e/68r76rzn-from-click-to-cart-getting-the-journey-right From Click to Cart: Getting the Journey Right 255 No No 805rv641 Laura Hanlon, co-founder of &Allies, joins Will Laurenson to break down what’s actually working in performance marketing right now. They dive into creative strategy on Meta, the myth of “more creative = better”, and why testing ad-to-page alignment is crucial. Laura shares how one client halved CPA by going all-in on a single hero product and reveals what brands should be doing right now to prep for Black Friday. Will adds conversion tips from the CRO front lines—from upsell tactics to three-tier AOV strategies. If you're running ads or managing CRO, this is a must-listen episode. If you're in ecommerce download your free podcast bonuses.

- Follow Laura on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out &Allies
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 28 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2991 Laura Hanlon, co-founder of &Allies, joins Will Laurenson to break down what’s actually working in performance marketing right now. They dive into creative strategy on Meta, the myth of “more creative = better”, and why testing ad-to-page alignment is crucial. Laura shares how one client halved CPA by going all-in on a single hero product and reveals what brands should be doing right now to prep for Black Friday. Will adds conversion tips from the CRO front lines—from upsell tactics to three-tier AOV strategies. If you're running ads or managing CRO, this is a must-listen episode. Laura Hanlon, co-founder of &Allies, joins Will Laurenson to break down what’s actually working in performance marketing right now. They dive into creative strategy on Meta, the myth of “more creative = better”, and why testing ad-to-page alignment is crucial. Laura shares how one client halved CPA by going all-in on a single hero product and reveals what brands should be doing right now to prep for Black Friday. Will adds conversion tips from the CRO front lines—from upsell tactics to three-tier AOV strategies. If you're running ads or managing CRO, this is a must-listen episode. No No Building a Subscription Model That Actually Works https://podcasts.fame.so/e/1n2r107n-building-a-subscription-model-that-actually-works Building a Subscription Model That Actually Works 254 No No 2199pqn1 Connor Whelan, Head of Marketing at One Good Thing, joins Will Laurenson to talk about launching a product with no wrapper, no waste, and no comparison. They dive into the challenge of introducing a beeswax-coated oat bar to cyclists and runners, the strategy behind community immersion, and why momentum matters in more ways than one. Connor also shares insights on AI personalisation, scaling subscriptions, and making events work harder. Whether you’re into fitness, marketing, or both, this episode is packed with smart thinking and honest reflection on what it takes to bring a radical new product to market. If you're in ecommerce download your free podcast bonuses.

- Follow Connor Whelan on LinkedIn
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- Check out One Good Thing
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 26 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1990 Connor Whelan, Head of Marketing at One Good Thing, joins Will Laurenson to talk about launching a product with no wrapper, no waste, and no comparison. They dive into the challenge of introducing a beeswax-coated oat bar to cyclists and runners, the strategy behind community immersion, and why momentum matters in more ways than one. Connor also shares insights on AI personalisation, scaling subscriptions, and making events work harder. Whether you’re into fitness, marketing, or both, this episode is packed with smart thinking and honest reflection on what it takes to bring a radical new product to market. Connor Whelan, Head of Marketing at One Good Thing, joins Will Laurenson to talk about launching a product with no wrapper, no waste, and no comparison. They dive into the challenge of introducing a beeswax-coated oat bar to cyclists and runners, the strategy behind community immersion, and why momentum matters in more ways than one. Connor also shares insights on AI personalisation, scaling subscriptions, and making events work harder. Whether you’re into fitness, marketing, or both, this episode is packed with smart thinking and honest reflection on what it takes to bring a radical new product to market. No No The Hard Truth About Growing a Beverage Brand https://podcasts.fame.so/e/vnwpvkr8-the-hard-truth-about-growing-a-beverage-brand The Hard Truth About Growing a Beverage Brand 253 No No 81x2zn61 Jack McNamara, co-founder of Tru, shares the raw truths behind scaling a functional beverage brand. In this conversation with Will Laurenson, Jack explains how a decade of product pivots, AI experimentation, and financial recalibration has reshaped the company. From early taste failures to 280% growth on Amazon—and the painful lessons behind that number—this episode dives into what it really takes to build a sustainable wellness brand. Jack also shares thoughts on retail expansion, the pitfalls of overfunded launches, and where Tru sees its next big opportunity. If you’re building in CPG or wellness, this one’s packed with insight. If you're in ecommerce download your free podcast bonuses.

- Follow Jack McNamara on LinkedIn
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- Check out Tru
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 21 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2371 Jack McNamara, co-founder of Tru, shares the raw truths behind scaling a functional beverage brand. In this conversation with Will Laurenson, Jack explains how a decade of product pivots, AI experimentation, and financial recalibration has reshaped the company. From early taste failures to 280% growth on Amazon—and the painful lessons behind that number—this episode dives into what it really takes to build a sustainable wellness brand. Jack also shares thoughts on retail expansion, the pitfalls of overfunded launches, and where Tru sees its next big opportunity. If you’re building in CPG or wellness, this one’s packed with insight. Jack McNamara, co-founder of Tru, shares the raw truths behind scaling a functional beverage brand. In this conversation with Will Laurenson, Jack explains how a decade of product pivots, AI experimentation, and financial recalibration has reshaped the company. From early taste failures to 280% growth on Amazon—and the painful lessons behind that number—this episode dives into what it really takes to build a sustainable wellness brand. Jack also shares thoughts on retail expansion, the pitfalls of overfunded launches, and where Tru sees its next big opportunity. If you’re building in CPG or wellness, this one’s packed with insight. No No The Silent Killer of eCommerce Profitability https://podcasts.fame.so/e/5nz75948-the-silent-killer-of-ecommerce-profitability The Silent Killer of eCommerce Profitability 252 No No 80znqk60 Joe Fletcher from OmniCommerce joins Will Laurenson to unpack the realities of customer data, unit economics, and discounting in fast-growth eCommerce. They discuss why most brands misuse discounts, how to improve first-order performance, and the dangers of shiny-object syndrome in tech. Joe shares his experience working with subscription and hybrid businesses, the power of cross-team insights, and why breaking down internal silos is key to scaling profitably. If you’re working on lifetime value, retention, or smarter discounting strategies, this episode is packed with practical takeaways. If you're in ecommerce download your free podcast bonuses.

- Follow Joe Fletcher on LinkedIn
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- Check out Omnicommerce
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 19 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2309 Joe Fletcher from OmniCommerce joins Will Laurenson to unpack the realities of customer data, unit economics, and discounting in fast-growth eCommerce. They discuss why most brands misuse discounts, how to improve first-order performance, and the dangers of shiny-object syndrome in tech. Joe shares his experience working with subscription and hybrid businesses, the power of cross-team insights, and why breaking down internal silos is key to scaling profitably. If you’re working on lifetime value, retention, or smarter discounting strategies, this episode is packed with practical takeaways. Joe Fletcher from OmniCommerce joins Will Laurenson to unpack the realities of customer data, unit economics, and discounting in fast-growth eCommerce. They discuss why most brands misuse discounts, how to improve first-order performance, and the dangers of shiny-object syndrome in tech. Joe shares his experience working with subscription and hybrid businesses, the power of cross-team insights, and why breaking down internal silos is key to scaling profitably. If you’re working on lifetime value, retention, or smarter discounting strategies, this episode is packed with practical takeaways. No No Why One Creative Format Can’t Win Anymore https://podcasts.fame.so/e/p8ll2wm8-why-one-creative-format-can-t-win-anymore Why One Creative Format Can’t Win Anymore 251 No No x1l6j371 Giulio Beltramo, Head of Marketing at One Retail Group, joins Will Laurenson to discuss the fast-paced world of performance marketing, brand building, and seasonal product strategy. From weather-driven surges to diversifying creative formats, Giulio shares how his team balances profit-first decisions with long-term equity plays. Learn how they sold out of Amazon’s #2 top product, why community affiliates now drive 30% of revenue, and how UGC is redefining demand. If you’re growing a multi-brand operation or battling seasonality, this episode delivers sharp insights and candid strategy. If you're in ecommerce download your free podcast bonuses.

- Follow Giulio Beltramo on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out One Retail Group
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 14 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2399 Giulio Beltramo, Head of Marketing at One Retail Group, joins Will Laurenson to discuss the fast-paced world of performance marketing, brand building, and seasonal product strategy. From weather-driven surges to diversifying creative formats, Giulio shares how his team balances profit-first decisions with long-term equity plays. Learn how they sold out of Amazon’s #2 top product, why community affiliates now drive 30% of revenue, and how UGC is redefining demand. If you’re growing a multi-brand operation or battling seasonality, this episode delivers sharp insights and candid strategy. Giulio Beltramo, Head of Marketing at One Retail Group, joins Will Laurenson to discuss the fast-paced world of performance marketing, brand building, and seasonal product strategy. From weather-driven surges to diversifying creative formats, Giulio shares how his team balances profit-first decisions with long-term equity plays. Learn how they sold out of Amazon’s #2 top product, why community affiliates now drive 30% of revenue, and how UGC is redefining demand. If you’re growing a multi-brand operation or battling seasonality, this episode delivers sharp insights and candid strategy. No No Why Huel Values Brand Equity Over Discounts https://podcasts.fame.so/e/v8wpvjrn-why-huel-values-brand-equity-over-discounts Why Huel Values Brand Equity Over Discounts 250 No No 80x2zv60 Bhav, Head of Analytics at Huel, joins Will Laurenson to explore how experimentation, data, and critical thinking power growth. From the limits of A-B testing to alternative methods of causal inference, Bhav reveals how to balance rigorous measurement with brand realities, including Huel’s 22,000-store omnichannel presence. They discuss loyalty programmes, referral strategies, and why resisting deep discounting protects brand equity. If you want to understand how to build a culture of testing while keeping customers at the centre, this episode is for you. If you're in ecommerce download your free podcast bonuses.

- Follow Bhavik Patel on LinkedIn
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- Check out Huel
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 12 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2621 Bhav, Head of Analytics at Huel, joins Will Laurenson to explore how experimentation, data, and critical thinking power growth. From the limits of A-B testing to alternative methods of causal inference, Bhav reveals how to balance rigorous measurement with brand realities, including Huel’s 22,000-store omnichannel presence. They discuss loyalty programmes, referral strategies, and why resisting deep discounting protects brand equity. If you want to understand how to build a culture of testing while keeping customers at the centre, this episode is for you. Bhav, Head of Analytics at Huel, joins Will Laurenson to explore how experimentation, data, and critical thinking power growth. From the limits of A-B testing to alternative methods of causal inference, Bhav reveals how to balance rigorous measurement with brand realities, including Huel’s 22,000-store omnichannel presence. They discuss loyalty programmes, referral strategies, and why resisting deep discounting protects brand equity. If you want to understand how to build a culture of testing while keeping customers at the centre, this episode is for you. No No How Social Shopping Is Changing E-Commerce https://podcasts.fame.so/e/v8wpvw7n-how-social-shopping-is-changing-e-commerce How Social Shopping Is Changing E-Commerce 249 No No 80x2zkq0 William Gasner, CMO and Co-Founder of Stack Influence, joins Will Laurenson to break down how brands can master influencer marketing at scale. They unpack why micro-influencers outperform big celebrities, the challenges of managing thousands of authentic voices, and how automation is transforming the landscape. William offers a candid look at how TikTok, Instagram, and emerging social commerce trends are reshaping the market, and what brands must get right before launching influencer campaigns. Whether you want to build a loyal “passion promoter” army or break free from overreliance on ads, this episode is packed with practical, honest advice for marketers. If you're in ecommerce download your free podcast bonuses.

- Follow William Gasner on LinkedIn
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- Check out Stack Influence
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 07 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2403 William Gasner, CMO and Co-Founder of Stack Influence, joins Will Laurenson to break down how brands can master influencer marketing at scale. They unpack why micro-influencers outperform big celebrities, the challenges of managing thousands of authentic voices, and how automation is transforming the landscape. William offers a candid look at how TikTok, Instagram, and emerging social commerce trends are reshaping the market, and what brands must get right before launching influencer campaigns. Whether you want to build a loyal “passion promoter” army or break free from overreliance on ads, this episode is packed with practical, honest advice for marketers. William Gasner, CMO and Co-Founder of Stack Influence, joins Will Laurenson to break down how brands can master influencer marketing at scale. They unpack why micro-influencers outperform big celebrities, the challenges of managing thousands of authentic voices, and how automation is transforming the landscape. William offers a candid look at how TikTok, Instagram, and emerging social commerce trends are reshaping the market, and what brands must get right before launching influencer campaigns. Whether you want to build a loyal “passion promoter” army or break free from overreliance on ads, this episode is packed with practical, honest advice for marketers. No No How Myprotein Uses Creative to Power Paid Media https://podcasts.fame.so/e/58z75wkn-how-myprotein-uses-creative-to-power-paid-media How Myprotein Uses Creative to Power Paid Media 248 No No 81znq3x1 Hemadri Negi, Head of Paid Media at Myprotein, joins Will Laurenson to reveal how one of the world’s biggest nutrition brands balances growth and brand building across 40 markets. Hem explains their shift away from audience-based targeting to creative-led strategies, using automation and audience signals to let consumers self-select. They dive into balancing discounts with quality messaging, building mental availability, and the challenges of scaling globally while staying locally relevant. If you want to hear how a performance-driven brand successfully ties creativity and growth together, this episode will challenge your thinking and provide fresh insights for the modern marketer. If you're in ecommerce download your free podcast bonuses.

- Follow Hemadri Negi on LinkedIn
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- Check out Myprotein
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 05 Aug 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2334 Hemadri Negi, Head of Paid Media at Myprotein, joins Will Laurenson to reveal how one of the world’s biggest nutrition brands balances growth and brand building across 40 markets. Hem explains their shift away from audience-based targeting to creative-led strategies, using automation and audience signals to let consumers self-select. They dive into balancing discounts with quality messaging, building mental availability, and the challenges of scaling globally while staying locally relevant. If you want to hear how a performance-driven brand successfully ties creativity and growth together, this episode will challenge your thinking and provide fresh insights for the modern marketer. Hemadri Negi, Head of Paid Media at Myprotein, joins Will Laurenson to reveal how one of the world’s biggest nutrition brands balances growth and brand building across 40 markets. Hem explains their shift away from audience-based targeting to creative-led strategies, using automation and audience signals to let consumers self-select. They dive into balancing discounts with quality messaging, building mental availability, and the challenges of scaling globally while staying locally relevant. If you want to hear how a performance-driven brand successfully ties creativity and growth together, this episode will challenge your thinking and provide fresh insights for the modern marketer. No No Why CRM is More Important Than Paid Ads at HERA https://podcasts.fame.so/e/q80vp1x8-why-crm-is-more-important-than-paid-ads-at-hera Why CRM is More Important Than Paid Ads at HERA 247 No No p0knvlj1 Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she’s building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA’s sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly’s insights are refreshingly practical and grounded in real experience. If you're in ecommerce download your free podcast bonuses.

- Follow Holly Beadle on LinkedIn
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- Check out Hera
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 31 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2826 Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she’s building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA’s sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly’s insights are refreshingly practical and grounded in real experience. Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she’s building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA’s sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly’s insights are refreshingly practical and grounded in real experience. No No The Two-Metric Tango That Brings Clarity to eCommerce https://podcasts.fame.so/e/p8ll45k8-the-two-metric-tango-that-brings-clarity-to-ecommerce The Two-Metric Tango That Brings Clarity to eCommerce 246 No No x1l6yk91 JJ Reynolds from Vision Labs joins Will Laurenson to break down why most eCommerce brands are swimming in data but still making guesses. They explore the flaws in plug-and-play analytics tools, how to clarify what “working” actually means, and why percentage increases over time matter more than most dashboards show. JJ shares actionable frameworks like the “two-metric tango” and explains how to build a smart, scalable tech stack for brands doing £10–15 million. Whether you’re chasing profitability or growth, this episode will reshape how you think about analytics and decision-making. If you're in ecommerce download your free podcast bonuses.

- Follow JJ Reynolds on LinkedIn
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- Check out Vision Labs
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 29 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2533 JJ Reynolds from Vision Labs joins Will Laurenson to break down why most eCommerce brands are swimming in data but still making guesses. They explore the flaws in plug-and-play analytics tools, how to clarify what “working” actually means, and why percentage increases over time matter more than most dashboards show. JJ shares actionable frameworks like the “two-metric tango” and explains how to build a smart, scalable tech stack for brands doing £10–15 million. Whether you’re chasing profitability or growth, this episode will reshape how you think about analytics and decision-making. JJ Reynolds from Vision Labs joins Will Laurenson to break down why most eCommerce brands are swimming in data but still making guesses. They explore the flaws in plug-and-play analytics tools, how to clarify what “working” actually means, and why percentage increases over time matter more than most dashboards show. JJ shares actionable frameworks like the “two-metric tango” and explains how to build a smart, scalable tech stack for brands doing £10–15 million. Whether you’re chasing profitability or growth, this episode will reshape how you think about analytics and decision-making. No No Marketing Without Google: How Silencer Central Wins Customers https://podcasts.fame.so/e/58z7zqwn-marketing-without-google-how-silencer-central-wins-customers Marketing Without Google: How Silencer Central Wins Customers 245 No No 81znlj31 Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you’re curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas. If you're in ecommerce download your free podcast bonuses.

- Follow Logan Hutchinson on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Silencer Central
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 24 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2169 Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you’re curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas. Logan Hutchinson, Director of Marketing at Silencer Central, joins Will Laurenson to reveal how he markets suppressors in one of the most regulated industries in the US. Logan explains how the brand navigates ad bans, federal approvals, and state restrictions while focusing on personalisation, education, and exceptional customer service. From launching a top-selling product line to executing a DTC strategy with 70% repeat purchase rates, Logan shares insights on growing trust and creating better shooting experiences. If you’re curious about niche marketing, regulated commerce, or building loyalty in a misunderstood space, this episode delivers fresh, actionable ideas. No No Turning a Shark Tank Hit into a Category Leader https://podcasts.fame.so/e/1np7y9q8-turning-a-shark-tank-hit-into-a-category-leader Turning a Shark Tank Hit into a Category Leader 244 No No z0r46w80 Sim Khullar, VP at Monolith Brand Group, joins Will to unpack how she's scaling niche baby brands toward mainstream success. They discuss balancing brand and performance marketing, increasing customer lifetime value in a short consumer window, and why trust-building content trumps lazy AI posts. Sim shares how brands under Monolith are nearing $100 million in revenue, driven by strong repeat rates and cross-brand loyalty. If you're navigating the shift from product to brand, this episode offers sharp, practical insight from one of the category’s most strategic minds. If you're in ecommerce download your free podcast bonuses.

- Follow Smriti Khullar on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Monolith
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 22 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2178 Sim Khullar, VP at Monolith Brand Group, joins Will to unpack how she's scaling niche baby brands toward mainstream success. They discuss balancing brand and performance marketing, increasing customer lifetime value in a short consumer window, and why trust-building content trumps lazy AI posts. Sim shares how brands under Monolith are nearing $100 million in revenue, driven by strong repeat rates and cross-brand loyalty. If you're navigating the shift from product to brand, this episode offers sharp, practical insight from one of the category’s most strategic minds. Sim Khullar, VP at Monolith Brand Group, joins Will to unpack how she's scaling niche baby brands toward mainstream success. They discuss balancing brand and performance marketing, increasing customer lifetime value in a short consumer window, and why trust-building content trumps lazy AI posts. Sim shares how brands under Monolith are nearing $100 million in revenue, driven by strong repeat rates and cross-brand loyalty. If you're navigating the shift from product to brand, this episode offers sharp, practical insight from one of the category’s most strategic minds. No No The 3-Tier Influencer System That Actually Works https://podcasts.fame.so/e/1833y4l8-the-3-tier-influencer-system-that-actually-works The 3-Tier Influencer System That Actually Works 243 No No m0jpyz50 Sambhav Chadha, co-founder of Augmentum Media, joins Will Laurenson to break down his three-tier influencer strategy that powers health and wellness brands like Lululemon and Nestlé. From product seeding to high-performance affiliate deals, Sambhav reveals how relevance and authenticity drive true incrementality in influencer marketing. He shares benchmarks, mistakes to avoid, and why 100+ seedings a month is a must for traction. If you’re building a DTC brand—or revamping your influencer strategy—this episode offers a clear, proven roadmap for results. If you're in ecommerce download your free podcast bonuses.

- Follow Sambhav Chadha on LinkedIn
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- Check out Augmentum Media
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 17 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2185 Sambhav Chadha, co-founder of Augmentum Media, joins Will Laurenson to break down his three-tier influencer strategy that powers health and wellness brands like Lululemon and Nestlé. From product seeding to high-performance affiliate deals, Sambhav reveals how relevance and authenticity drive true incrementality in influencer marketing. He shares benchmarks, mistakes to avoid, and why 100+ seedings a month is a must for traction. If you’re building a DTC brand—or revamping your influencer strategy—this episode offers a clear, proven roadmap for results. Sambhav Chadha, co-founder of Augmentum Media, joins Will Laurenson to break down his three-tier influencer strategy that powers health and wellness brands like Lululemon and Nestlé. From product seeding to high-performance affiliate deals, Sambhav reveals how relevance and authenticity drive true incrementality in influencer marketing. He shares benchmarks, mistakes to avoid, and why 100+ seedings a month is a must for traction. If you’re building a DTC brand—or revamping your influencer strategy—this episode offers a clear, proven roadmap for results. No No From Side Hustle to Amazon Powerhouse https://podcasts.fame.so/e/68r79qvn-from-side-hustle-to-amazon-powerhouse From Side Hustle to Amazon Powerhouse 242 No No 805rqw51 Jonathan Francis, co-founder of FM London, joins Will Laurenson to share how a side hustle selling socks became a full-scale Amazon clothing brand. From launching with multi-packs to using Amazon's Born to Run and Vine programmes, Jonathan breaks down the tactics behind their success. They dive into AI tools, video listings, and launching new product lines — including women’s underwear and babywear. Jonathan also opens up about the challenges of post-COVID growth and the game-changing decision to bring in expert hires. A must-listen for anyone selling on Amazon or scaling a consumer brand. If you're in ecommerce download your free podcast bonuses.

- Follow Jonathan Francis on LinkedIn
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- Check out FM London
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation


]]> Tue, 15 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2169 Jonathan Francis, co-founder of FM London, joins Will Laurenson to share how a side hustle selling socks became a full-scale Amazon clothing brand. From launching with multi-packs to using Amazon's Born to Run and Vine programmes, Jonathan breaks down the tactics behind their success. They dive into AI tools, video listings, and launching new product lines — including women’s underwear and babywear. Jonathan also opens up about the challenges of post-COVID growth and the game-changing decision to bring in expert hires. A must-listen for anyone selling on Amazon or scaling a consumer brand. Jonathan Francis, co-founder of FM London, joins Will Laurenson to share how a side hustle selling socks became a full-scale Amazon clothing brand. From launching with multi-packs to using Amazon's Born to Run and Vine programmes, Jonathan breaks down the tactics behind their success. They dive into AI tools, video listings, and launching new product lines — including women’s underwear and babywear. Jonathan also opens up about the challenges of post-COVID growth and the game-changing decision to bring in expert hires. A must-listen for anyone selling on Amazon or scaling a consumer brand. No No What E-Commerce Can Learn from Pickleball https://podcasts.fame.so/e/l8qw3278-what-e-commerce-can-learn-from-pickleball What E-Commerce Can Learn from Pickleball 241 No No 80nv2km0 Doug Thielen, CMO at Selkirk Sport, joins Will Laurenson to explore how the brand rose to the top of the pickleball market. They discuss Selkirk’s approach to product innovation, the role of education in e-commerce, and the launch of their new footwear line, which nearly sold out in 6 weeks. Doug shares how Selkirk balances content, commerce, culture, and community, and the unique challenges of global expansion. With insights on AI, customer intent, and personalisation, this episode is a must-listen for anyone scaling a direct-to-consumer brand in a niche, fast-growing category. If you're in ecommerce download your free podcast bonuses.

- Follow Doug Thielen on LinkedIn
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- Check out Selkirk
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 10 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2370 Doug Thielen, CMO at Selkirk Sport, joins Will Laurenson to explore how the brand rose to the top of the pickleball market. They discuss Selkirk’s approach to product innovation, the role of education in e-commerce, and the launch of their new footwear line, which nearly sold out in 6 weeks. Doug shares how Selkirk balances content, commerce, culture, and community, and the unique challenges of global expansion. With insights on AI, customer intent, and personalisation, this episode is a must-listen for anyone scaling a direct-to-consumer brand in a niche, fast-growing category. Doug Thielen, CMO at Selkirk Sport, joins Will Laurenson to explore how the brand rose to the top of the pickleball market. They discuss Selkirk’s approach to product innovation, the role of education in e-commerce, and the launch of their new footwear line, which nearly sold out in 6 weeks. Doug shares how Selkirk balances content, commerce, culture, and community, and the unique challenges of global expansion. With insights on AI, customer intent, and personalisation, this episode is a must-listen for anyone scaling a direct-to-consumer brand in a niche, fast-growing category. No No The Hidden Growth Strategy: Talk to Your Customers https://podcasts.fame.so/e/r8kl75zn-the-hidden-growth-strategy-talk-to-your-customers The Hidden Growth Strategy: Talk to Your Customers 240 No No 71wj6k20 Trojan Margetts from Vollebak joins Will Laurenson to share how a team of just 30 people is scaling one of the most experimental clothing brands in the world. From Faraday cage jackets to collaborations with Porsche, Trojan dives into the wild side of apparel logistics, customer acquisition through conversation, and why even luxury shoppers care which courier you use. They also explore AI’s role in logistics and how fast-moving startups test and deploy tools in record time. If you’re into fashion, operations or building a global brand on Shopify, this one’s packed with sharp insights. If you're in ecommerce download your free podcast bonuses.

- Follow Trojan Margetts on LinkedIn
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- Check out Vollebak
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 08 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2140 Trojan Margetts from Vollebak joins Will Laurenson to share how a team of just 30 people is scaling one of the most experimental clothing brands in the world. From Faraday cage jackets to collaborations with Porsche, Trojan dives into the wild side of apparel logistics, customer acquisition through conversation, and why even luxury shoppers care which courier you use. They also explore AI’s role in logistics and how fast-moving startups test and deploy tools in record time. If you’re into fashion, operations or building a global brand on Shopify, this one’s packed with sharp insights. Trojan Margetts from Vollebak joins Will Laurenson to share how a team of just 30 people is scaling one of the most experimental clothing brands in the world. From Faraday cage jackets to collaborations with Porsche, Trojan dives into the wild side of apparel logistics, customer acquisition through conversation, and why even luxury shoppers care which courier you use. They also explore AI’s role in logistics and how fast-moving startups test and deploy tools in record time. If you’re into fashion, operations or building a global brand on Shopify, this one’s packed with sharp insights. No No Building E-Commerce in a Traditionally Offline Industry https://podcasts.fame.so/e/68r79z7n-building-e-commerce-in-a-traditionally-offline-industry Building E-Commerce in a Traditionally Offline Industry 241 No No 805rq4r1 Jeff Clemens, VP of Marketing at Grand Appliance, joins Will Laurenson to share how a fourth-generation retail brand is thriving in today’s market. With 30% year-over-year growth, Jeff breaks down the strategies behind their success—from e-commerce expansion to data-driven inventory and omnichannel challenges. He explains the importance of in-house tech, the rise of DTC competition, and why local engagement is still crucial. If you’re interested in retail transformation, hybrid commerce, or managing growth at scale, this episode offers valuable lessons from someone doing it in real time. If you're in ecommerce download your free podcast bonuses.

- Follow Jeff Clemens on LinkedIn
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- Check out Grand Appliance
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 03 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2442 Jeff Clemens, VP of Marketing at Grand Appliance, joins Will Laurenson to share how a fourth-generation retail brand is thriving in today’s market. With 30% year-over-year growth, Jeff breaks down the strategies behind their success—from e-commerce expansion to data-driven inventory and omnichannel challenges. He explains the importance of in-house tech, the rise of DTC competition, and why local engagement is still crucial. If you’re interested in retail transformation, hybrid commerce, or managing growth at scale, this episode offers valuable lessons from someone doing it in real time. Jeff Clemens, VP of Marketing at Grand Appliance, joins Will Laurenson to share how a fourth-generation retail brand is thriving in today’s market. With 30% year-over-year growth, Jeff breaks down the strategies behind their success—from e-commerce expansion to data-driven inventory and omnichannel challenges. He explains the importance of in-house tech, the rise of DTC competition, and why local engagement is still crucial. If you’re interested in retail transformation, hybrid commerce, or managing growth at scale, this episode offers valuable lessons from someone doing it in real time. No No Retention vs Acquisition: What Brands Are Still Getting Wrong https://podcasts.fame.so/e/r874z20n-retention-vs-acquisition-what-brands-are-still-getting-wrong Retention vs Acquisition: What Brands Are Still Getting Wrong 241 No No k08yvpz1 Feras Khouri joins Will Laurenson to talk retention strategies that drive real results. From scaling a men’s jewellery brand to 8 figures to working with top DTC names, Feras shares how to go beyond basic email flows and dig into what actually makes customers come back. They unpack AI’s surprising role in ecommerce, clever merchandising tactics like “Stacks” and “Pack of the Week”, and how data—not discounts—should drive retention. If you want to know what 9-figure brands do differently after the first purchase, this episode is essential. If you're in ecommerce download your free podcast bonuses.

- Follow Feras Khouri on LinkedIn
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- Check out New Standard Co.
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 01 Jul 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2501 Feras Khouri joins Will Laurenson to talk retention strategies that drive real results. From scaling a men’s jewellery brand to 8 figures to working with top DTC names, Feras shares how to go beyond basic email flows and dig into what actually makes customers come back. They unpack AI’s surprising role in ecommerce, clever merchandising tactics like “Stacks” and “Pack of the Week”, and how data—not discounts—should drive retention. If you want to know what 9-figure brands do differently after the first purchase, this episode is essential. Feras Khouri joins Will Laurenson to talk retention strategies that drive real results. From scaling a men’s jewellery brand to 8 figures to working with top DTC names, Feras shares how to go beyond basic email flows and dig into what actually makes customers come back. They unpack AI’s surprising role in ecommerce, clever merchandising tactics like “Stacks” and “Pack of the Week”, and how data—not discounts—should drive retention. If you want to know what 9-figure brands do differently after the first purchase, this episode is essential. No No Stop Blaming the Ads - Fix Your Site First https://podcasts.fame.so/e/v85jz4kn-stop-blaming-the-ads-fix-your-site-first Stop Blaming the Ads - Fix Your Site First 239 No No 81q3kxr1 Gilbert Corrales, CEO of Leaf, joins Will Laurenson to expose the hidden breakdowns in ecommerce performance tracking. From shocking stats—like 97% of top Shopify stores having broken tracking—to the shady attribution tactics agencies use to inflate results, Gilbert reveals what’s really holding brands back. They discuss the silos between paid media and web teams, the importance of accurate data, and why Leaf actively embeds itself in client operations. Whether you're scaling a brand or selecting a new agency, this episode will change how you view performance marketing forever. If you're in ecommerce download your free podcast bonuses.

- Follow Gilbert Corrales on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Leaf
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 26 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2232 Gilbert Corrales, CEO of Leaf, joins Will Laurenson to expose the hidden breakdowns in ecommerce performance tracking. From shocking stats—like 97% of top Shopify stores having broken tracking—to the shady attribution tactics agencies use to inflate results, Gilbert reveals what’s really holding brands back. They discuss the silos between paid media and web teams, the importance of accurate data, and why Leaf actively embeds itself in client operations. Whether you're scaling a brand or selecting a new agency, this episode will change how you view performance marketing forever. Gilbert Corrales, CEO of Leaf, joins Will Laurenson to expose the hidden breakdowns in ecommerce performance tracking. From shocking stats—like 97% of top Shopify stores having broken tracking—to the shady attribution tactics agencies use to inflate results, Gilbert reveals what’s really holding brands back. They discuss the silos between paid media and web teams, the importance of accurate data, and why Leaf actively embeds itself in client operations. Whether you're scaling a brand or selecting a new agency, this episode will change how you view performance marketing forever. No No How Zigpoll Turned Customer Feedback into a CRO Power Tool https://podcasts.fame.so/e/rn74zm08-how-zigpoll-turned-customer-feedback-into-a-cro-power-tool How Zigpoll Turned Customer Feedback into a CRO Power Tool 238 No No k18yvwz0 Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count. If you're in ecommerce download your free podcast bonuses.

- Follow Jason Zigelbaum on LinkedIn
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- Check out Zigpoll
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 24 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2006 Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count. Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count. No No How a Category King Owns Its Niche https://podcasts.fame.so/e/1833y0v8-how-a-category-king-owns-its-niche How a Category King Owns Its Niche 237 No No m0jpykr0 Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focus now. Paul opens up about e-commerce challenges, retail wins, and segmenting gift-givers from actual goalkeepers. If you’re growing a niche brand, this episode reveals the power of product focus, global distribution, and leaning into social communities. If you're in ecommerce download your free podcast bonuses.

- Follow Paul Sherratt on LinkedIn
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- Check out Gloveglu
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 19 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2146 Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focus now. Paul opens up about e-commerce challenges, retail wins, and segmenting gift-givers from actual goalkeepers. If you’re growing a niche brand, this episode reveals the power of product focus, global distribution, and leaning into social communities. Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focus now. Paul opens up about e-commerce challenges, retail wins, and segmenting gift-givers from actual goalkeepers. If you’re growing a niche brand, this episode reveals the power of product focus, global distribution, and leaning into social communities. No No From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy https://podcasts.fame.so/e/1np7yq98-from-lingerie-to-full-looks-lounge-s-brand-expansion-strategy From Lingerie to Full Looks: Lounge’s Brand Expansion Strategy 236 No No z0r468w0 Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity. If you're in ecommerce download your free podcast bonuses.

- Follow Hannah Lewis on LinkedIn
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- Check out Lounge
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 17 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1901 Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity. Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-influenced world, Hannah dives deep into performance strategies, authenticity, and brand evolution. They also explore how Lounge is expanding from lingerie into full wardrobes—while ensuring the customer journey, especially fit and sizing, stays seamless across markets. An unmissable episode for marketers looking to modernise their strategy and scale without losing brand identity. No No The WhatsApp Growth Curve Fueling 1000x ROI Campaigns https://podcasts.fame.so/e/rnkl7v98-the-whatsapp-growth-curve-fueling-1000x-roi-campaigns The WhatsApp Growth Curve Fueling 1000x ROI Campaigns 235 No No 70wj6wx1 Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS. If you're in ecommerce download your free podcast bonuses.

- Follow Jeremy Horowitz on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Coco
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 12 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2358 Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS. Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they’re already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS. No No Building an AI Stack That Actually Delivers ROI https://podcasts.fame.so/e/1833yyp8-building-an-ai-stack-that-actually-delivers-roi Building an AI Stack That Actually Delivers ROI 234 No No m0jpyyl0 Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spend optimisation models, creating Spanish-language video content, and tackling upper-funnel growth via CTV and audio. If you're tired of AI hype and want real strategies for e-commerce growth, this episode is full of actionable takeaways from someone who blends sharp insight with grounded execution. If you're in ecommerce download your free podcast bonuses.

- Follow Jess Allouf on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Tire Agent
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 10 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2278 Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spend optimisation models, creating Spanish-language video content, and tackling upper-funnel growth via CTV and audio. If you're tired of AI hype and want real strategies for e-commerce growth, this episode is full of actionable takeaways from someone who blends sharp insight with grounded execution. Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spend optimisation models, creating Spanish-language video content, and tackling upper-funnel growth via CTV and audio. If you're tired of AI hype and want real strategies for e-commerce growth, this episode is full of actionable takeaways from someone who blends sharp insight with grounded execution. No No How Overclockers UK Survived Its Ticketmaster Moment https://podcasts.fame.so/e/r8klj55n-how-overclockers-uk-survived-its-ticketmaster-moment How Overclockers UK Survived Its Ticketmaster Moment 233 No No 71wj9kk0 Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth explains how Overclockers UK has evolved from high-spec PC builds to a broader market offering, and how their B2B expansion is meeting demand from industries like Formula One. From site crashes to Discord communities, this episode gives a behind-the-scenes look at one of the UK’s most iconic gaming retailers. If you're in ecommerce download your free podcast bonuses.

- Follow Gareth Johnson on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Pro Gamers Group
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 05 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2611 Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth explains how Overclockers UK has evolved from high-spec PC builds to a broader market offering, and how their B2B expansion is meeting demand from industries like Formula One. From site crashes to Discord communities, this episode gives a behind-the-scenes look at one of the UK’s most iconic gaming retailers. Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth explains how Overclockers UK has evolved from high-spec PC builds to a broader market offering, and how their B2B expansion is meeting demand from industries like Formula One. From site crashes to Discord communities, this episode gives a behind-the-scenes look at one of the UK’s most iconic gaming retailers. No No The One Decision That Changed Everything For This 80 Year Old Brand https://podcasts.fame.so/e/2n6qpvp8-the-one-decision-that-changed-everything-for-this-80-year-old-brand The One Decision That Changed Everything For This 80 Year Old Brand 232 No No j02r5350 Theresa Delgado, Director of Marketing at Famous Smoke Shop, joins Will Laurenson to unpack the unique challenges of optimising user journeys in the cigar e-commerce space. With 26 years of experience, Theresa shares how her team replatformed from ColdFusion to Adobe Commerce, enabling dynamic personalisation, smarter navigation, and better segmentation. They explore how buying cigars is more like picking coffee—driven by flavour, habit, and personality—and why focusing on user motivators helps build better digital pathways. From embedded quizzes to AI-powered tools, this episode offers practical insights for anyone rethinking customer journeys in a complex e-commerce setting. If you're in ecommerce download your free podcast bonuses.

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- Check out Famous Smoke Shop
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 03 Jun 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2606 Theresa Delgado, Director of Marketing at Famous Smoke Shop, joins Will Laurenson to unpack the unique challenges of optimising user journeys in the cigar e-commerce space. With 26 years of experience, Theresa shares how her team replatformed from ColdFusion to Adobe Commerce, enabling dynamic personalisation, smarter navigation, and better segmentation. They explore how buying cigars is more like picking coffee—driven by flavour, habit, and personality—and why focusing on user motivators helps build better digital pathways. From embedded quizzes to AI-powered tools, this episode offers practical insights for anyone rethinking customer journeys in a complex e-commerce setting. Theresa Delgado, Director of Marketing at Famous Smoke Shop, joins Will Laurenson to unpack the unique challenges of optimising user journeys in the cigar e-commerce space. With 26 years of experience, Theresa shares how her team replatformed from ColdFusion to Adobe Commerce, enabling dynamic personalisation, smarter navigation, and better segmentation. They explore how buying cigars is more like picking coffee—driven by flavour, habit, and personality—and why focusing on user motivators helps build better digital pathways. From embedded quizzes to AI-powered tools, this episode offers practical insights for anyone rethinking customer journeys in a complex e-commerce setting. No No Building Profitability By Focusing on Customers, Not Clicks https://podcasts.fame.so/e/6nrr0kxn-building-profitability-by-focusing-on-customers-not-clicks Building Profitability By Focusing on Customers, Not Clicks 231 No No 8156nz20 Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better. If you're in ecommerce download your free podcast bonuses.

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- Check out The Bottle Club
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 17 Apr 2025 06:41:00 +0000 Will Laurenson Will Laurenson 2966 Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better. Tim Martin-Harvey, Head of eCommerce at The Bottle Club, joins Will Laurenson to unpack the bold decision to switch off all paid marketing - and why it led to a 200% profit increase. From dissecting flawed attribution models to exploring TikTok Shop, AI-powered content, and smarter segmentation through checkout questions, Tim shares tactical and philosophical insights into running a retail brand in 2025. Whether you're focused on customer retention, email marketing, or future commerce trends, this episode offers a refreshingly honest look at what happens when you break the rules to serve the business better. No No From Adidas to Boating: Mona Sutherland on Scaling Performance https://podcasts.fame.so/e/qn0q73w8-from-adidas-to-boating-mona-sutherland-on-scaling-performance From Adidas to Boating: Mona Sutherland on Scaling Performance 230 No No p1kpw480 Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking. If you're in ecommerce download your free podcast bonuses.

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- Check out West Marine
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 15 Apr 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2133 Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking. Mona Sutherland, Head of Performance Marketing at West Marine, joins Will Laurenson to explore the intersection of digital strategy, AI, and ecommerce at scale. With a background at Adidas and Melissa Shoes, Mona shares how West Marine is using AI to improve creative, why video content is crucial for B2B and B2C buyers, and how the brand is thriving despite retail headwinds. They discuss SEO shifts, customer problem-solving, and the practical challenges of marketing 90,000+ SKUs. If you're in performance marketing or ecommerce, this episode delivers tactical depth and big-picture thinking. No No How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling https://podcasts.fame.so/e/vnw4z238-how-mid-day-squares-built-a-chocolate-brand-with-cameras-rolling How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling 229 No No 81x7y390 Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression. If you're in ecommerce download your free podcast bonuses.

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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 10 Apr 2025 02:00:00 +0000 Will Laurenson Will Laurenson 1855 Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression. Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression. No No Lessons from Five Years of E-Commerce Growth https://podcasts.fame.so/e/5nzx6lvn-lessons-from-five-years-of-e-commerce-growth Lessons from Five Years of E-Commerce Growth 228 No No 80z72y91 Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it. If you're in ecommerce download your free podcast bonuses.

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- Check out Duncan & Stone
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 08 Apr 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2555 Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it. Garrett Peters, co-founder of Duncan & Stone Paper Company, joins Will Laurenson to talk about building a profitable, founder-led brand without sacrificing your sanity. They dive into using AI for content, the ups and downs of TikTok Shop, running a business with friends, and the importance of cashflow discipline. Garrett shares how his team handles growth, forecasts inventory, and aims for $5 million in annual sales—all while keeping their business enjoyable. This episode offers a grounded, honest view of modern e-commerce and the trade-offs that come with it. No No The Unflashy Work That Actually Drives Growth https://podcasts.fame.so/e/183mrwk8-the-unflashy-work-that-actually-drives-growth The Unflashy Work That Actually Drives Growth 227 No No m0j23mv0 Jonathan Turton, Head of E-commerce at Avery Row, joins Will Laurenson to talk practical growth—no fluff, just results. From a 181% increase in international revenue to a sharp SEO uplift, Jonathan reveals how small but meaningful changes drive big outcomes. They cover DTC vs. B2B channel conflict, building a lean tech stack, and the impact of smart tools like Swap and Continue. If you’re tired of chasing shiny new strategies and want a grounded, effective approach to e-commerce, this episode is a must-listen. If you're in ecommerce download your free podcast bonuses.

- Follow Jonathan on LinkedIn
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- Check out Avery Row
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 03 Apr 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2370 Jonathan Turton, Head of E-commerce at Avery Row, joins Will Laurenson to talk practical growth—no fluff, just results. From a 181% increase in international revenue to a sharp SEO uplift, Jonathan reveals how small but meaningful changes drive big outcomes. They cover DTC vs. B2B channel conflict, building a lean tech stack, and the impact of smart tools like Swap and Continue. If you’re tired of chasing shiny new strategies and want a grounded, effective approach to e-commerce, this episode is a must-listen. Jonathan Turton, Head of E-commerce at Avery Row, joins Will Laurenson to talk practical growth—no fluff, just results. From a 181% increase in international revenue to a sharp SEO uplift, Jonathan reveals how small but meaningful changes drive big outcomes. They cover DTC vs. B2B channel conflict, building a lean tech stack, and the impact of smart tools like Swap and Continue. If you’re tired of chasing shiny new strategies and want a grounded, effective approach to e-commerce, this episode is a must-listen. No No Inside the Brand Selling Out in 45 Seconds Every Thursday https://podcasts.fame.so/e/183mrz68-inside-the-brand-selling-out-in-45-seconds-every-thursday Inside the Brand Selling Out in 45 Seconds Every Thursday 226 No No m0j23670 Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons. If you're in ecommerce download your free podcast bonuses.

- Follow Brandon on LinkedIn
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- Check out Montana Knife Company
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 01 Apr 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2511 Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons. Brandon Horoho, co-founder and CMO of Montana Knife Company, joins Will Laurenson to share how he’s building a legacy brand in a highly restricted industry. They discuss Montana Knife Company’s rapid growth, its unique batch-release model, and how strict advertising regulations force creative marketing strategies. Brandon shares insights on customer acquisition, brand building, and why working with American manufacturers is so rewarding. If you’re interested in direct-to-consumer marketing, brand loyalty, and overcoming business challenges, this episode is packed with valuable lessons. No No The Future of Ecommerce: AI, TikTok, and Consumer Loyalty https://podcasts.fame.so/e/183m5568-the-future-of-ecommerce-ai-tiktok-and-consumer-loyalty The Future of Ecommerce: AI, TikTok, and Consumer Loyalty 225 No No m0j2nn70 Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions. If you're in ecommerce download your free podcast bonuses.

- Follow Nelly on LinkedIn
- Follow Will Laurenson on LinkedIn
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 27 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 3019 Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions. Marketing expert Nelly Coupe joins Will Laurenson to discuss e-commerce, branding, and the evolving digital marketing landscape. They explore the impact of sustainability on consumer choices, how TikTok is changing online shopping, and the role of AI in influencer marketing. Nelly shares insights from her experience with major personal care brands, while Will reflects on how brands can balance innovation with authenticity. They also examine the psychology behind consumer habits and the importance of sensory experiences in building brand loyalty. If you’re interested in how brands can stay relevant in 2025, this episode is packed with insightful discussions. No No The Future of Subscription Commerce: Lessons from Scentbird https://podcasts.fame.so/e/68rrppm8-the-future-of-subscription-commerce-lessons-from-scentbird The Future of Subscription Commerce: Lessons from Scentbird 224 No No 8056mmy1 John Brown, Director of CRM at Scentbird, joins Will Laurenson to talk about fragrance subscriptions, AI-driven personalisation, and the challenges of international expansion. They discuss how Scentbird uses scent profiling and AI to help customers find their perfect fragrance, why SMS marketing works differently in the UK and US, and how AI-powered segmentation improves marketing efficiency. John also shares insights on licensing deals, the role of human connection in e-commerce, and why personalisation is key to customer retention. Whether you're in e-commerce, DTC, or subscription services, this episode is packed with insights you won’t want to miss. If you're in ecommerce download your free podcast bonuses.

- Follow John on LinkedIn
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- Check out Scentbird
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 25 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2927 John Brown, Director of CRM at Scentbird, joins Will Laurenson to talk about fragrance subscriptions, AI-driven personalisation, and the challenges of international expansion. They discuss how Scentbird uses scent profiling and AI to help customers find their perfect fragrance, why SMS marketing works differently in the UK and US, and how AI-powered segmentation improves marketing efficiency. John also shares insights on licensing deals, the role of human connection in e-commerce, and why personalisation is key to customer retention. Whether you're in e-commerce, DTC, or subscription services, this episode is packed with insights you won’t want to miss. John Brown, Director of CRM at Scentbird, joins Will Laurenson to talk about fragrance subscriptions, AI-driven personalisation, and the challenges of international expansion. They discuss how Scentbird uses scent profiling and AI to help customers find their perfect fragrance, why SMS marketing works differently in the UK and US, and how AI-powered segmentation improves marketing efficiency. John also shares insights on licensing deals, the role of human connection in e-commerce, and why personalisation is key to customer retention. Whether you're in e-commerce, DTC, or subscription services, this episode is packed with insights you won’t want to miss. No No Why Most Brands Fail at Retention (And How to Fix It) https://podcasts.fame.so/e/0nj0m21n-why-most-brands-fail-at-retention-and-how-to-fix-it Why Most Brands Fail at Retention (And How to Fix It) 223 No No 40pm3421 Retention expert Thomas Lalas joins Will Laurenson to discuss why most brands fail at keeping customers engaged and how to fix it. They cover pricing strategies that drive long-term subscriptions, why brands should focus on value perception in the first two weeks, and how tools like Klaviyo, Typeform, and ReferralCandy can be used in unexpected ways. Thomas also shares experiments on direct mail, personalised videos, and the impact of branding on retention. If you’re struggling with churn or want to improve customer lifetime value, this episode is full of practical strategies you can implement right away. If you're in ecommerce download your free podcast bonuses.

- Follow Thomas on LinkedIn
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 20 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2524 Retention expert Thomas Lalas joins Will Laurenson to discuss why most brands fail at keeping customers engaged and how to fix it. They cover pricing strategies that drive long-term subscriptions, why brands should focus on value perception in the first two weeks, and how tools like Klaviyo, Typeform, and ReferralCandy can be used in unexpected ways. Thomas also shares experiments on direct mail, personalised videos, and the impact of branding on retention. If you’re struggling with churn or want to improve customer lifetime value, this episode is full of practical strategies you can implement right away. Retention expert Thomas Lalas joins Will Laurenson to discuss why most brands fail at keeping customers engaged and how to fix it. They cover pricing strategies that drive long-term subscriptions, why brands should focus on value perception in the first two weeks, and how tools like Klaviyo, Typeform, and ReferralCandy can be used in unexpected ways. Thomas also shares experiments on direct mail, personalised videos, and the impact of branding on retention. If you’re struggling with churn or want to improve customer lifetime value, this episode is full of practical strategies you can implement right away. No No How Stratia Is Changing the Game with Science-Backed Skincare https://podcasts.fame.so/e/2861kmkn-how-stratia-is-changing-the-game-with-science-backed-skincare How Stratia Is Changing the Game with Science-Backed Skincare 222 No No j1226761 Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways. If you're in ecommerce download your free podcast bonuses.

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- Check out Stratia
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 18 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2549 Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways. Breanna Greenberg, Head of Marketing at Stratia, joins Will Laurenson to discuss the evolving challenges of beauty marketing. From working in corporate giants to thriving in startup environments, Breanna shares what sets smaller brands apart. She explains why traditional ad strategies are struggling, how TikTok Live has transformed Stratia’s engagement, and why “clean beauty” is often misleading. They also explore AI’s role in e-commerce and the future of customer acquisition. If you're looking for fresh marketing insights rooted in authenticity and science, this episode is packed with valuable takeaways. No No The Role of CRM in Subscription-Based Ecommerce https://podcasts.fame.so/e/1n20xjyn-the-role-of-crm-in-subscription-based-ecommerce The Role of CRM in Subscription-Based Ecommerce 221 No No 219ql2j1 Ottilia Stridh, CRM Manager at Act London, joins Will Laurenson to discuss the power of subscription models in e-commerce. They dive into strategies for customer retention, the role of personalisation in CRM, and how brands can enhance loyalty through tailored experiences. Ottilia also shares insights on cross-channel consistency, direct mail strategies, and overcoming pricing objections in the premium beauty space. Whether you're a subscription-based business or looking to improve customer engagement, this episode is filled with actionable takeaways. Tune in to learn how CRM can be a game-changer for e-commerce growth. If you're in ecommerce download your free podcast bonuses.

- Follow Ottilia on LinkedIn
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- Check out AKT
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 13 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2431 Ottilia Stridh, CRM Manager at Act London, joins Will Laurenson to discuss the power of subscription models in e-commerce. They dive into strategies for customer retention, the role of personalisation in CRM, and how brands can enhance loyalty through tailored experiences. Ottilia also shares insights on cross-channel consistency, direct mail strategies, and overcoming pricing objections in the premium beauty space. Whether you're a subscription-based business or looking to improve customer engagement, this episode is filled with actionable takeaways. Tune in to learn how CRM can be a game-changer for e-commerce growth. Ottilia Stridh, CRM Manager at Act London, joins Will Laurenson to discuss the power of subscription models in e-commerce. They dive into strategies for customer retention, the role of personalisation in CRM, and how brands can enhance loyalty through tailored experiences. Ottilia also shares insights on cross-channel consistency, direct mail strategies, and overcoming pricing objections in the premium beauty space. Whether you're a subscription-based business or looking to improve customer engagement, this episode is filled with actionable takeaways. Tune in to learn how CRM can be a game-changer for e-commerce growth. No No How Storytelling Drives Customer Loyalty in Ecommerce https://podcasts.fame.so/e/xn14m7v8-how-storytelling-drives-customer-loyalty-in-ecommerce How Storytelling Drives Customer Loyalty in Ecommerce 220 No No 703pky41 Nadia Babar, Head of Marketing at Wingback, joins Will Laurenson to explore creativity in e-commerce marketing. They discuss the shift towards authentic, user-generated content, the unpredictability of social platforms, and the importance of brand storytelling. Nadia shares how Wingback engages customers by showcasing product longevity, while Will explains the psychology behind pricing and positioning. They also explore strategic brand collaborations and why brands need to optimise before scaling. Whether you’re a marketer looking for fresh ideas or a brand navigating the evolving digital landscape, this episode is full of practical insights and thought-provoking discussions. If you're in ecommerce download your free podcast bonuses.

- Follow Nadia on LinkedIn
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- Check out Wingback
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Tue, 11 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 3060 Nadia Babar, Head of Marketing at Wingback, joins Will Laurenson to explore creativity in e-commerce marketing. They discuss the shift towards authentic, user-generated content, the unpredictability of social platforms, and the importance of brand storytelling. Nadia shares how Wingback engages customers by showcasing product longevity, while Will explains the psychology behind pricing and positioning. They also explore strategic brand collaborations and why brands need to optimise before scaling. Whether you’re a marketer looking for fresh ideas or a brand navigating the evolving digital landscape, this episode is full of practical insights and thought-provoking discussions. Nadia Babar, Head of Marketing at Wingback, joins Will Laurenson to explore creativity in e-commerce marketing. They discuss the shift towards authentic, user-generated content, the unpredictability of social platforms, and the importance of brand storytelling. Nadia shares how Wingback engages customers by showcasing product longevity, while Will explains the psychology behind pricing and positioning. They also explore strategic brand collaborations and why brands need to optimise before scaling. Whether you’re a marketer looking for fresh ideas or a brand navigating the evolving digital landscape, this episode is full of practical insights and thought-provoking discussions. No No Why Community & Authenticity Will Always Beat AI & Influencers https://podcasts.fame.so/e/l8q2764n-why-community-authenticity-will-always-beat-ai-influencers Why Community & Authenticity Will Always Beat AI & Influencers 219 No No 80nkmqx1 Rob Merret, Managing Director of Active Apparel Group, joins Will Laurenson to discuss the evolving world of e-commerce, AI, and brand building. They dive into AI-driven solutions for reducing returns, the power of community-led marketing, and the rising costs of digital advertising. Rob explains why he avoids traditional influencer marketing and instead focuses on authentic customer advocacy. They also discuss marketplaces, customer behaviour, and the importance of balancing paid and organic growth. If you're in e-commerce and want to build a brand that lasts, this episode is full of practical insights you won’t want to miss. If you're in ecommerce download your free podcast bonuses.

- Follow Rob on LinkedIn
- Follow Will Laurenson on LinkedIn
- Check out Active Apparel Group
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

]]> Thu, 06 Mar 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2647 Rob Merret, Managing Director of Active Apparel Group, joins Will Laurenson to discuss the evolving world of e-commerce, AI, and brand building. They dive into AI-driven solutions for reducing returns, the power of community-led marketing, and the rising costs of digital advertising. Rob explains why he avoids traditional influencer marketing and instead focuses on authentic customer advocacy. They also discuss marketplaces, customer behaviour, and the importance of balancing paid and organic growth. If you're in e-commerce and want to build a brand that lasts, this episode is full of practical insights you won’t want to miss. Rob Merret, Managing Director of Active Apparel Group, joins Will Laurenson to discuss the evolving world of e-commerce, AI, and brand building. They dive into AI-driven solutions for reducing returns, the power of community-led marketing, and the rising costs of digital advertising. Rob explains why he avoids traditional influencer marketing and instead focuses on authentic customer advocacy. They also discuss marketplaces, customer behaviour, and the importance of balancing paid and organic growth. If you're in e-commerce and want to build a brand that lasts, this episode is full of practical insights you won’t want to miss. No No From Market Stalls to Global eCommerce: Scaling Nomad the Label https://podcasts.fame.so/e/18pv9xr8-from-market-stalls-to-global-ecommerce-scaling-nomad-the-label From Market Stalls to Global eCommerce: Scaling Nomad the Label 218 No No z1r3w5l0 In this episode, Will Laurenson speaks with Donal Breslin, Managing Director of Nomad the Label, about scaling an e-commerce brand from market stalls to an eight-figure business. Donal shares how they successfully expanded to the US, the role of video in marketing, and the challenges of international logistics. They also discuss influencer marketing, AI-generated brand ambassadors, and how to build customer trust through social proof and real-time engagement. If you’re interested in growing an e-commerce brand, this episode is full of insights on scaling, content strategy, and adapting to global markets. If you're in ecommerce download your free podcast bonuses.

Follow Donal on LinkedIn
Follow Will Laurenson on LinkedIn
Check out Nomad the Label
Check out Customers Who Click

]]> Thu, 27 Feb 2025 02:00:00 +0000 Will Laurenson Will Laurenson 3048 In this episode, Will Laurenson speaks with Donal Breslin, Managing Director of Nomad the Label, about scaling an e-commerce brand from market stalls to an eight-figure business. Donal shares how they successfully expanded to the US, the role of video in marketing, and the challenges of international logistics. They also discuss influencer marketing, AI-generated brand ambassadors, and how to build customer trust through social proof and real-time engagement. If you’re interested in growing an e-commerce brand, this episode is full of insights on scaling, content strategy, and adapting to global markets. In this episode, Will Laurenson speaks with Donal Breslin, Managing Director of Nomad the Label, about scaling an e-commerce brand from market stalls to an eight-figure business. Donal shares how they successfully expanded to the US, the role of video in marketing, and the challenges of international logistics. They also discuss influencer marketing, AI-generated brand ambassadors, and how to build customer trust through social proof and real-time engagement. If you’re interested in growing an e-commerce brand, this episode is full of insights on scaling, content strategy, and adapting to global markets. No No Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce https://podcasts.fame.so/e/r87y9rx8-is-dtc-enough-rethinking-the-role-of-marketplaces-in-e-commerce Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce 217 No No k08m4831 Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape. If you're in ecommerce download your free podcast bonuses.

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Follow Will Laurenson on LinkedIn
Check out Customers Who Click



Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape.
]]> Tue, 25 Feb 2025 02:00:00 +0000 Will Laurenson Will Laurenson 2964 Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape. Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape. No No Balancing Acquisition and Retention in Ecommerce https://podcasts.fame.so/e/mn4xq50n-216-ross-allsop Balancing Acquisition and Retention in Ecommerce 216 No No x06l2370 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success. If you're in ecommerce download your free podcast bonuses.


- Follow Will Laurenson on LinkedIn
- Check out Customers Who Click


Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success.
]]> Tue, 09 Jul 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1681 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success. No No From Niche to Mass Market: Strategies for Scaling Up https://podcasts.fame.so/e/pnm5w26n-joel From Niche to Mass Market: Strategies for Scaling Up 215 No No 71vl9xp1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discusses Frive's rebranding efforts and their mission to provide high-quality, organic ready-to-eat meals. Tune in to hear valuable insights on effective marketing strategies, competition, and maintaining product quality. If you're in ecommerce download your free podcast bonuses.

Follow Will Laurenson on LinkedIn
]]> Tue, 02 Jul 2024 02:00:00 +0000 Will Laurenson Will Laurenson 2001 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discusses Frive's rebranding efforts and their mission to provide high-quality, organic ready-to-eat meals. Tune in to hear valuable insights on effective marketing strategies, competition, and maintaining product quality. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discusses Frive's rebranding efforts and their mission to provide high-quality, organic ready-to-eat meals. Tune in to hear valuable insights on effective marketing strategies, competition, and maintaining product quality. No No Mastering Full Funnel Ecommerce https://podcasts.fame.so/e/xn145y38-frederica-watson Mastering Full Funnel Ecommerce 214 No No 703pnq91 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement. Tue, 25 Jun 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1853 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement. No No Enhancing Customer Loyalty through Mobile Commerce https://podcasts.fame.so/e/x8ym96w8-neal Enhancing Customer Loyalty through Mobile Commerce 213 No No l04nm7k0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships. In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.

]]> Tue, 18 Jun 2024 06:40:00 +0000 Will Laurenson Will Laurenson 2624 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships. No No Insights from The Little Greene Paint Company's Digital Journey https://podcasts.fame.so/e/xnym07jn-stephen-mcnamara Insights from The Little Greene Paint Company's Digital Journey 212 No No l14nprv1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy. Tue, 11 Jun 2024 07:00:00 +0000 Will Laurenson Will Laurenson 1538 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy. No No Enhancing Customer Loyalty Through Innovative Unboxing https://podcasts.fame.so/e/x8vqw7wn-doug-f Enhancing Customer Loyalty Through Innovative Unboxing 211 No No 70y7v5v0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information. Tue, 04 Jun 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1583 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information. No No Optimizing Your E-commerce Site for 2024 and Beyond https://podcasts.fame.so/e/183mv0x8-thomas-standing Optimizing Your E-commerce Site for 2024 and Beyond 210 No No m0j2rk90 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on this episode of Customers Who Click as we chat with Thomas Standing, Director of E-commerce at Itzy Ritzy. Thomas shares his journey from a mechanic to an e-commerce expert, emphasizing the importance of website optimization, mobile-first strategies, and personalized customer experiences. Discover actionable insights to improve site speed, enhance user engagement, and boost your e-commerce conversions. Don’t miss Thomas’s practical tips and strategies to keep your customers clicking! Thomas]]> Tue, 28 May 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1260 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on this episode of Customers Who Click as we chat with Thomas Standing, Director of E-commerce at Itzy Ritzy. Thomas shares his journey from a mechanic to an e-commerce expert, emphasizing the importance of website optimization, mobile-first strategies, and personalized customer experiences. Discover actionable insights to improve site speed, enhance user engagement, and boost your e-commerce conversions. Don’t miss Thomas’s practical tips and strategies to keep your customers clicking! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on this episode of Customers Who Click as we chat with Thomas Standing, Director of E-commerce at Itzy Ritzy. Thomas shares his journey from a mechanic to an e-commerce expert, emphasizing the importance of website optimization, mobile-first strategies, and personalized customer experiences. Discover actionable insights to improve site speed, enhance user engagement, and boost your e-commerce conversions. Don’t miss Thomas’s practical tips and strategies to keep your customers clicking! No No How to Adapt as an Ecommerce Brand in 2024 https://podcasts.fame.so/e/1820wyw8-guljeet-samra How to Adapt as an Ecommerce Brand in 2024 209 No No 209qrjr0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times. Tue, 21 May 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1773 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times. No No Inside Smol's Success: Sustainable Products and Smart Marketing https://podcasts.fame.so/e/5nzxzyvn-mihaela Inside Smol's Success: Sustainable Products and Smart Marketing 208 No No 80z7l891 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention. Tue, 14 May 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1633 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention. No No Beyond Support: Unlocking Revenue Through Customer Experience https://podcasts.fame.so/e/m84xzjp8-amanda Beyond Support: Unlocking Revenue Through Customer Experience 207 No No x16lxzy1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce professionals looking to leverage CX for more than just handling customer queries but as a core component of their business growth strategy. Tue, 07 May 2024 02:00:00 +0000 Will Laurenson Will Laurenson 2169 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce professionals looking to leverage CX for more than just handling customer queries but as a core component of their business growth strategy. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce professionals looking to leverage CX for more than just handling customer queries but as a core component of their business growth strategy. No No Quenching Thirst with Viral Marketing, The Liquid Death Strategy https://podcasts.fame.so/e/l8q2ykyn-oli Quenching Thirst with Viral Marketing, The Liquid Death Strategy 206 No No 80nk5751 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwork to creating music albums from hate comments, Liquid Death’s unique campaigns are not just about selling water; they're about capturing attention in an ad-saturated world. Tune in to learn how pushing boundaries can not only entertain but also build a fiercely loyal customer base. Tue, 30 Apr 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1672 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwork to creating music albums from hate comments, Liquid Death’s unique campaigns are not just about selling water; they're about capturing attention in an ad-saturated world. Tune in to learn how pushing boundaries can not only entertain but also build a fiercely loyal customer base. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwork to creating music albums from hate comments, Liquid Death’s unique campaigns are not just about selling water; they're about capturing attention in an ad-saturated world. Tune in to learn how pushing boundaries can not only entertain but also build a fiercely loyal customer base. No No Crafting a Mission-Driven Brand in Ecommerce https://podcasts.fame.so/e/28640298-stacey-howe Crafting a Mission-Driven Brand in Ecommerce 205 No No j12zykn1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts aiming to elevate their brand's impact and consumer connection. Tue, 23 Apr 2024 02:00:00 +0000 Will Laurenson Will Laurenson 2054 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts aiming to elevate their brand's impact and consumer connection. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts aiming to elevate their brand's impact and consumer connection. No No The Art of Ecommerce Tech Stack Optimization https://podcasts.fame.so/e/q8020vm8-chloe The Art of Ecommerce Tech Stack Optimization 204 No No p0kr6nk1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights, making it an essential listen for ecommerce professionals seeking to elevate their business in a competitive landscape. Tue, 16 Apr 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1979 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights, making it an essential listen for ecommerce professionals seeking to elevate their business in a competitive landscape. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights, making it an essential listen for ecommerce professionals seeking to elevate their business in a competitive landscape. No No Harnessing Customer Feedback for Strategic Growth in Ecommerce https://podcasts.fame.so/e/x8vzkq98-tim-brown Harnessing Customer Feedback for Strategic Growth in Ecommerce 203 No No 70y6y731 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights from co-founding Ocana are packed with lessons on leveraging customer feedback, segmenting your audience, and empowering your team. Tune in for a masterclass on cultivating a customer-centric approach and scaling your e-commerce strategy. Tue, 09 Apr 2024 02:00:00 +0000 Will Laurenson Will Laurenson 2115 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights from co-founding Ocana are packed with lessons on leveraging customer feedback, segmenting your audience, and empowering your team. Tune in for a masterclass on cultivating a customer-centric approach and scaling your e-commerce strategy. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights from co-founding Ocana are packed with lessons on leveraging customer feedback, segmenting your audience, and empowering your team. Tune in for a masterclass on cultivating a customer-centric approach and scaling your e-commerce strategy. No No Unleashing Amazon's Full Potential for Your Ecommerc Brand https://podcasts.fame.so/e/p8mxqv5n-hristo-arakliev Unleashing Amazon's Full Potential for Your Ecommerc Brand 202 No No 70v2v3l0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from optimizing product listings to integrating SEO tactics for increased organic traffic. This episode is an essential listen for brands looking to expand their reach and double their business on Amazon. Tue, 02 Apr 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1354 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from optimizing product listings to integrating SEO tactics for increased organic traffic. This episode is an essential listen for brands looking to expand their reach and double their business on Amazon. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from optimizing product listings to integrating SEO tactics for increased organic traffic. This episode is an essential listen for brands looking to expand their reach and double their business on Amazon. No No Unpacking the Potential of TikTok Shop for Ecommerce https://podcasts.fame.so/e/p8lmv35n-jordan Unpacking the Potential of TikTok Shop for Ecommerce 201 No No x1l7z4k0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the e-commerce evolution with Jordan West as he explores the game-changing impact of TikTok shops on brand growth and marketing strategies. Learn how this platform is reshaping influencer marketing, the significance of customer-generated content, and the unique opportunities TikTok shops offer to brands aiming for exponential growth and enhanced audience engagement. Key Insights & Quotes:

1. The Unmatched Potential of TikTok Shops:
Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon.
Quote: "TikTok shops is the biggest opportunity since Amazon."
Timestamp: 27:54.581

2. The Evolution of Influencer Marketing:
Insight: Jordan discusses how TikTok shops are transforming influencer marketing, promoting authenticity and effectiveness.
Quote: "It's changing the entire influencer ecosystem. Everything's changing. It's phenomenal."
Timestamp: 30:16.513

3. The Power of Customer-Generated Content:
Insight: Jordan highlights the significance of customer-generated content (CGC) over traditional user-generated content (UGC) in building genuine brand engagement.
Quote: "Customer-generated content is phenomenal."
Timestamp: 17:34.649

4. Focusing on Quality over Quantity in Marketing:
Insight: Jordan advocates for the creation of quality content, emphasizing its impact over mass-produced, low-quality content.
Quote: "Let's get some quality content from our customers."
Timestamp: 19:14.997

5. The Role of Empathy in Agency Success:
Insight: Jordan shares his belief in empathy as a crucial element for agencies to truly support and understand brand owners' challenges.
Quote: "I always take the side of the brand owner because it's so much bigger than what you think."
Timestamp: 22:34.619

6. The Importance of Focus in Business:
Insight: Reflecting on his career, Jordan mentions that a lack of focus was a major mistake, highlighting the importance of concentrating efforts for success.
Quote: "Not focusing sooner."
Timestamp: 30:46.765

7. Challenges with Agency-Brand Relationships:
Insight: Jordan points out the common misalignment between agencies and brand owners, stressing the need for agencies to truly understand and address the brands' goals.
Quote: "No one wants to hire an ad agency. That's not what they want to do."
Timestamp: 22:57.885

8. The Future of E-Commerce Lies in Social Platforms:
Insight: Jordan predicts that social platforms, particularly TikTok, will play a crucial role in the future landscape of e-commerce.
Quote: "The future of e-commerce lies in platforms like TikTok."
Timestamp: 29:19.793

9. The Essence of Candid Communication in Business:
Insight: Jordan emphasizes the need for honest and direct communication in business relationships to foster improvement and success.
Quote: "People will not change unless you're candid with them."
Timestamp: 31:46.055

If you'd like to hear more from Jordan you can find him on LinkedIn or head over to the UpGrowth Commerce website.
]]> Tue, 26 Mar 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1815 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the e-commerce evolution with Jordan West as he explores the game-changing impact of TikTok shops on brand growth and marketing strategies. Learn how this platform is reshaping influencer marketing, the significance of customer-generated content, and the unique opportunities TikTok shops offer to brands aiming for exponential growth and enhanced audience engagement. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the e-commerce evolution with Jordan West as he explores the game-changing impact of TikTok shops on brand growth and marketing strategies. Learn how this platform is reshaping influencer marketing, the significance of customer-generated content, and the unique opportunities TikTok shops offer to brands aiming for exponential growth and enhanced audience engagement. No No Behind The Mic: Celebrating 200 Episodes https://podcasts.fame.so/e/l8qkw568-200 Behind The Mic: Celebrating 200 Episodes 200 No No 80n7v3q1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested in e-commerce, marketing, or content creation. Tue, 19 Mar 2024 02:00:00 +0000 Will Laurenson Will Laurenson 2443 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested in e-commerce, marketing, or content creation. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested in e-commerce, marketing, or content creation. No No Standing Out in a D2C World of Competition https://podcasts.fame.so/e/lnqk2m9n-199-shivali-bennion Standing Out in a D2C World of Competition 199 No No 81n7k6l0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build stronger customer relationships, and navigate the ever-evolving digital marketplace. Tune in to master the art of DTC marketing and drive your brand forward. Tue, 12 Mar 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1984 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build stronger customer relationships, and navigate the ever-evolving digital marketplace. Tune in to master the art of DTC marketing and drive your brand forward. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build stronger customer relationships, and navigate the ever-evolving digital marketplace. Tune in to master the art of DTC marketing and drive your brand forward. No No Transform Your Ecommerce Business with Video that Converts https://podcasts.fame.so/e/0nj40rwn-198-stela-braje Transform Your Ecommerce Business with Video that Converts 189 No No 40p7mvl1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce professionals looking to leverage video content to elevate their brand and connect deeply with their audience. Tue, 05 Mar 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1601 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce professionals looking to leverage video content to elevate their brand and connect deeply with their audience. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce professionals looking to leverage video content to elevate their brand and connect deeply with their audience. No No How Live Video Shopping is Changing the Ecommerce Game https://podcasts.fame.so/e/489xvvkn-serge-milbank How Live Video Shopping is Changing the Ecommerce Game 188 No No v17z55m0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart. Tue, 27 Feb 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1942 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart. No No The Hidden Costs of Poor User Experience in Ecommerce https://podcasts.fame.so/e/x8yk66p8-khalid-saleh The Hidden Costs of Poor User Experience in Ecommerce 187 No No l04z77j0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization. Tue, 20 Feb 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1578 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization. No No The Role of Authenticity & Storytelling in ecommerce https://podcasts.fame.so/e/vn5lk528-nigel-thomas The Role of Authenticity & Storytelling in ecommerce 186 No No 80q7rq20 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space. Tue, 13 Feb 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1898 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space. No No Maximise Email's Potential by Focusing on the Click https://podcasts.fame.so/e/2nxk43y8-jimmy-kim Maximise Email's Potential by Focusing on the Click 194 No No 61m7r491 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies for boosting revenue through intelligent segmentation and retargeting. This episode is a treasure trove of insights for marketers aiming to enhance their digital strategies and deepen customer engagement in today's fast-paced online environment. Tue, 06 Feb 2024 02:00:00 +0000 Will Laurenson Will Laurenson 1685 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies for boosting revenue through intelligent segmentation and retargeting. This episode is a treasure trove of insights for marketers aiming to enhance their digital strategies and deepen customer engagement in today's fast-paced online environment. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies for boosting revenue through intelligent segmentation and retargeting. This episode is a treasure trove of insights for marketers aiming to enhance their digital strategies and deepen customer engagement in today's fast-paced online environment. No No Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing https://podcasts.fame.so/e/lnqkym7n-josh Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 184 No No 81n756m0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversation also delves into the challenges of running a business and finding what works best for oneself in terms of productivity. If you're interested in learning about the complexities of running a business and the importance of finding your own approach, this podcast is for you. Tue, 12 Dec 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2276 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversation also delves into the challenges of running a business and finding what works best for oneself in terms of productivity. If you're interested in learning about the complexities of running a business and the importance of finding your own approach, this podcast is for you. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversation also delves into the challenges of running a business and finding what works best for oneself in terms of productivity. If you're interested in learning about the complexities of running a business and the importance of finding your own approach, this podcast is for you. No No How to know What Works & What Doesn't Work for your Shopify Store https://podcasts.fame.so/e/mn4jzr6n-trina How to know What Works & What Doesn't Work for your Shopify Store 185 No No x06zxpk0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience. Tue, 05 Dec 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2231 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience. No No Demystifying Conversion Rate Optimization https://podcasts.fame.so/e/2nx3vqj8-jonny Demystifying Conversion Rate Optimization 183 No No 61m4z3p0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise. Tue, 28 Nov 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2351 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise. marketing, ecommerce, digital marketing, business, entrepreneurship No No The Art of Understanding Customer Behavior: Leveraging Behavioral Analytics for CRO https://podcasts.fame.so/e/6nrmxr98-sean The Art of Understanding Customer Behavior: Leveraging Behavioral Analytics for CRO 182 No No 815y26q1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in CRO, highlighting Lucky Orange's tools such as heat maps and session recordings. We also discuss the need for hypothesis testing and data-driven decision-making. Overall, this podcast explores how behavioural analytics can optimize conversion rates and improve user experience on e-commerce websites. Tue, 21 Nov 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2990 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in CRO, highlighting Lucky Orange's tools such as heat maps and session recordings. We also discuss the need for hypothesis testing and data-driven decision-making. Overall, this podcast explores how behavioural analytics can optimize conversion rates and improve user experience on e-commerce websites. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in CRO, highlighting Lucky Orange's tools such as heat maps and session recordings. We also discuss the need for hypothesis testing and data-driven decision-making. Overall, this podcast explores how behavioural analytics can optimize conversion rates and improve user experience on e-commerce websites. marketing, digital marketing, ecommerce, d2c, business, entrepreneurship No No Unleashing the Power of Review Mining for Conversion Optimization https://podcasts.fame.so/e/p8m67l7n-lorenzo Unleashing the Power of Review Mining for Conversion Optimization 181 No No 70vp5j50 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT. Tue, 14 Nov 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2445 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT. marketing, digital marketing, ecommerce, d2c, business, entrepreneurship No No The Power of Data-Driven Design https://podcasts.fame.so/e/p8m65l5n-arsh-sanwarwala The Power of Data-Driven Design 180 No No 70vpljl0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user experience. Don't miss out on valuable insights and tips for ecommerce website design. Tune in now to revolutionize your online presence! Tue, 07 Nov 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2263 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user experience. Don't miss out on valuable insights and tips for ecommerce website design. Tune in now to revolutionize your online presence! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user experience. Don't miss out on valuable insights and tips for ecommerce website design. Tune in now to revolutionize your online presence! marketing, ecommerce, digital marketing, business, entrepreneurship No No Maximizing ROI with Conversion Rate Optimization https://podcasts.fame.so/e/x8v2zl18-ben-labay Maximizing ROI with Conversion Rate Optimization 179 No No 70yk6pq0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach. Tue, 31 Oct 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2391 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach. marketing, digital marketing, d2c, ecommerce, CRO, business, entrepreneurship No No Leveraging Customer Feedback for Improved Conversion Rates https://podcasts.fame.so/e/182j31r8-tracy-l Leveraging Customer Feedback for Improved Conversion Rates 178 No No 2092zp91 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys. We also discuss the challenges of aligning customer desires with leadership goals and the importance of prioritizing the customer experience. The conversation includes examples of how changes in return policies and discreet shipping can impact conversion rates. We also caution against blindly following best practices and copying competitors. Tracy also recommends using open-ended questions to gather customer insights and emphasizes the value of continuous testing and experimentation. If you want to learn more, tune in to this insightful podcast! Tue, 24 Oct 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2986 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys. We also discuss the challenges of aligning customer desires with leadership goals and the importance of prioritizing the customer experience. The conversation includes examples of how changes in return policies and discreet shipping can impact conversion rates. We also caution against blindly following best practices and copying competitors. Tracy also recommends using open-ended questions to gather customer insights and emphasizes the value of continuous testing and experimentation. If you want to learn more, tune in to this insightful podcast! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys. We also discuss the challenges of aligning customer desires with leadership goals and the importance of prioritizing the customer experience. The conversation includes examples of how changes in return policies and discreet shipping can impact conversion rates. We also caution against blindly following best practices and copying competitors. Tracy also recommends using open-ended questions to gather customer insights and emphasizes the value of continuous testing and experimentation. If you want to learn more, tune in to this insightful podcast! marketing, d2c, ecommerce, digital marketing, business, entrepreneurship No No Optimizing Conversion Rates: The Role of Research and Problem-Solution Alignment https://podcasts.fame.so/e/q803x0zn-aj-davis Optimizing Conversion Rates: The Role of Research and Problem-Solution Alignment 177 No No p0k4j631 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability studies, and customer interviews in gaining insights and understanding pain points. Hear AJ's unique tactic of using the sales team as a proxy for customers and uncover the significance of contextual research. Dive into the world of optimizing conversion rates and solving customer problems through thoughtful and targeted research. Tue, 17 Oct 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2584 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability studies, and customer interviews in gaining insights and understanding pain points. Hear AJ's unique tactic of using the sales team as a proxy for customers and uncover the significance of contextual research. Dive into the world of optimizing conversion rates and solving customer problems through thoughtful and targeted research. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability studies, and customer interviews in gaining insights and understanding pain points. Hear AJ's unique tactic of using the sales team as a proxy for customers and uncover the significance of contextual research. Dive into the world of optimizing conversion rates and solving customer problems through thoughtful and targeted research. ecommerce, marketing, digital marketing, d2c, CRO, business, entrepreneurship No No Unlocking Success: The Role of Processes in CRO https://podcasts.fame.so/e/mn4431qn-simon-g Unlocking Success: The Role of Processes in CRO 177 No No x0698q21 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process for smaller businesses. The podcast highlights the importance of alignment with stakeholders, thorough research, and systematic testing. Listen in to gain insights on optimizing conversion rates and providing a great customer experience. Tue, 10 Oct 2023 02:00:00 +0000 Will Laurenson Will Laurenson 3132 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process for smaller businesses. The podcast highlights the importance of alignment with stakeholders, thorough research, and systematic testing. Listen in to gain insights on optimizing conversion rates and providing a great customer experience. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process for smaller businesses. The podcast highlights the importance of alignment with stakeholders, thorough research, and systematic testing. Listen in to gain insights on optimizing conversion rates and providing a great customer experience. marketing, d2c, digital marketing, ecommerce, business, entrepreneurship No No The Learning Opportunity in Every Test: Continuous Improvement in E-commerce https://podcasts.fame.so/e/1n3qp6jn-ruben-de-boer The Learning Opportunity in Every Test: Continuous Improvement in E-commerce 176 No No m1j4l7q1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emphasizes the importance of learning from each test and prioritizing future experiments based on evidence. Additionally, he discusses the application of habit formation principles in creating successful experimentation within a team. Tue, 03 Oct 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2061 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emphasizes the importance of learning from each test and prioritizing future experiments based on evidence. Additionally, he discusses the application of habit formation principles in creating successful experimentation within a team. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emphasizes the importance of learning from each test and prioritizing future experiments based on evidence. Additionally, he discusses the application of habit formation principles in creating successful experimentation within a team. marketing, digital marketing, cro, d2c, ecommerce, business, entrepreneurship No No Unleashing the Potential of CRO: Insights for E-commerce Success https://podcasts.fame.so/e/qn03rjp8-matt Unleashing the Potential of CRO: Insights for E-commerce Success 175 No No p1k4qxv0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the founder of We Teach CRO and take your digital marketing to the next level! Tue, 26 Sep 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2829 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the founder of We Teach CRO and take your digital marketing to the next level! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the founder of We Teach CRO and take your digital marketing to the next level! No No Growing an Ecommerce Brand through Restrictions & Challenges https://podcasts.fame.so/e/x8y6341n-dennis Growing an Ecommerce Brand through Restrictions & Challenges 175 No No l04759l1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the challenges and rewards of selling CBD products in this insightful podcast. Learn how Batch has overcome advertising restrictions through creative marketing strategies, while prioritizing transparency and community-building. Gain valuable insights into the CBD market and find out how collaboration can lead to success. Don't miss this opportunity to grow your business in the industry! Tue, 19 Sep 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2444 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the challenges and rewards of selling CBD products in this insightful podcast. Learn how Batch has overcome advertising restrictions through creative marketing strategies, while prioritizing transparency and community-building. Gain valuable insights into the CBD market and find out how collaboration can lead to success. Don't miss this opportunity to grow your business in the industry! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the challenges and rewards of selling CBD products in this insightful podcast. Learn how Batch has overcome advertising restrictions through creative marketing strategies, while prioritizing transparency and community-building. Gain valuable insights into the CBD market and find out how collaboration can lead to success. Don't miss this opportunity to grow your business in the industry! marketing, digital marketing, business, entrepreneurship, d2c, ecommerce No No Maximising Sales through the Power of eCommerce Collaboration https://podcasts.fame.so/e/5nzjy3pn-david-perry Maximising Sales through the Power of eCommerce Collaboration 174 No No 80zv85r0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, David Perry discusses the innovative transformation of drop shipping in e-commerce, highlighting the benefits of collaboration and the potential for influencers to build their own brands. He shares success stories of brands using Carro and emphasizes the opportunities for growth in the e-commerce space. The conversation also touches on marketing strategies and the evolving nature of the industry. If you're interested in learning about the future of e-commerce and how collaboration can drive success, this podcast is for you. Tue, 12 Sep 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2207 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, David Perry discusses the innovative transformation of drop shipping in e-commerce, highlighting the benefits of collaboration and the potential for influencers to build their own brands. He shares success stories of brands using Carro and emphasizes the opportunities for growth in the e-commerce space. The conversation also touches on marketing strategies and the evolving nature of the industry. If you're interested in learning about the future of e-commerce and how collaboration can drive success, this podcast is for you. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, David Perry discusses the innovative transformation of drop shipping in e-commerce, highlighting the benefits of collaboration and the potential for influencers to build their own brands. He shares success stories of brands using Carro and emphasizes the opportunities for growth in the e-commerce space. The conversation also touches on marketing strategies and the evolving nature of the industry. If you're interested in learning about the future of e-commerce and how collaboration can drive success, this podcast is for you. ecommerce, d2c, digital marketing, marketing, business, entrepreneurship No No From 6 to 9 Figures: The Strategies & Pitfalls of scaling an eCommerce brand https://podcasts.fame.so/e/18p4prw8-cf7rlo71yw From 6 to 9 Figures: The Strategies & Pitfalls of scaling an eCommerce brand 174 No No z1r9vl20 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the strategies, pitfalls, and nuances of scaling e-commerce brands from six to nine figures in this insightful podcast episode. Industry experts Blake Pinsker and Torii Rowe share their experiences and advice on digital marketing, data-driven decision-making, and key metrics for growth. From understanding product-market fit to expanding through omnichannel approaches, this episode is a must-listen for anyone looking to take their e-commerce business to new heights. Tue, 05 Sep 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2751 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the strategies, pitfalls, and nuances of scaling e-commerce brands from six to nine figures in this insightful podcast episode. Industry experts Blake Pinsker and Torii Rowe share their experiences and advice on digital marketing, data-driven decision-making, and key metrics for growth. From understanding product-market fit to expanding through omnichannel approaches, this episode is a must-listen for anyone looking to take their e-commerce business to new heights. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the strategies, pitfalls, and nuances of scaling e-commerce brands from six to nine figures in this insightful podcast episode. Industry experts Blake Pinsker and Torii Rowe share their experiences and advice on digital marketing, data-driven decision-making, and key metrics for growth. From understanding product-market fit to expanding through omnichannel approaches, this episode is a must-listen for anyone looking to take their e-commerce business to new heights. ecommerce, d2c, digital marketing, marketing, business, entrepreneurship No No Unlocking Customer Lifetime Value with Olly Richards https://podcasts.fame.so/e/1n3qvywn-olly Unlocking Customer Lifetime Value with Olly Richards 173 No No m1j4rym1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Olly Richards shares his unique approach to marketing and sales in the language learning industry. He discusses the importance of branding, offering valuable products, and nurturing long-term relationships with customers through content marketing. Discover how to create a strong brand and engage customers through storytelling. Don't miss out on valuable insights that can help your business thrive! Tue, 29 Aug 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2602 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Olly Richards shares his unique approach to marketing and sales in the language learning industry. He discusses the importance of branding, offering valuable products, and nurturing long-term relationships with customers through content marketing. Discover how to create a strong brand and engage customers through storytelling. Don't miss out on valuable insights that can help your business thrive! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Olly Richards shares his unique approach to marketing and sales in the language learning industry. He discusses the importance of branding, offering valuable products, and nurturing long-term relationships with customers through content marketing. Discover how to create a strong brand and engage customers through storytelling. Don't miss out on valuable insights that can help your business thrive! marketing, d2c, ecommerce, digital marketing, business, entrepreneurship No No Maximizing Conversions and Average Order Value through Funnel Optimization https://podcasts.fame.so/e/x8y6ww2n-ethan Maximizing Conversions and Average Order Value through Funnel Optimization 172 No No l047kkq1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes and gain insights into effective strategies for implementing them. Don't miss out on this amazing podcast! Tue, 15 Aug 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2919 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes and gain insights into effective strategies for implementing them. Don't miss out on this amazing podcast! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes and gain insights into effective strategies for implementing them. Don't miss out on this amazing podcast! marketing, digital marketing, d2c, ecommerce, business, entrepreneurship No No Common Mistakes Brands Make with Shopify Websites https://podcasts.fame.so/e/x8y6lrrn-kurt-elster Common Mistakes Brands Make with Shopify Websites 171 No No l047w221 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of content in driving conversions, and the importance of addressing customer inquiries. They also explore strategies to improve e-commerce sales without heavy discounting, including the use of free gifts with purchase. The podcast concludes with insights on Shopify's new AI tool, Sidekick, and advice for e-commerce business owners to be customer-centric. Tue, 08 Aug 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2847 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of content in driving conversions, and the importance of addressing customer inquiries. They also explore strategies to improve e-commerce sales without heavy discounting, including the use of free gifts with purchase. The podcast concludes with insights on Shopify's new AI tool, Sidekick, and advice for e-commerce business owners to be customer-centric. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of content in driving conversions, and the importance of addressing customer inquiries. They also explore strategies to improve e-commerce sales without heavy discounting, including the use of free gifts with purchase. The podcast concludes with insights on Shopify's new AI tool, Sidekick, and advice for e-commerce business owners to be customer-centric. ecommerce, d2c, marketing, digital marketing, business, entrepreneurship No No From TikTok Frustration to Fashion Success https://podcasts.fame.so/e/6nrmwyv8-kristian-hansen From TikTok Frustration to Fashion Success 172 No No 815ylp51 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Kristian Hansen, founder of Slo Jeans, shares his journey of creating a successful brand by solving a common problem: the lack of pockets in women's jeans. He discusses how customer feedback shaped the direction of the company and the challenges they faced with manufacturing and scalability. The conversation also touches on messaging strategies, advice for running a brand and building a presence on platforms like LinkedIn and TikTok. If you're interested in hearing about the power of customer feedback and the importance of authenticity in e-commerce, this episodeis for you. Kristian Hansen]]> Tue, 08 Aug 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2095 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Kristian Hansen, founder of Slo Jeans, shares his journey of creating a successful brand by solving a common problem: the lack of pockets in women's jeans. He discusses how customer feedback shaped the direction of the company and the challenges they faced with manufacturing and scalability. The conversation also touches on messaging strategies, advice for running a brand and building a presence on platforms like LinkedIn and TikTok. If you're interested in hearing about the power of customer feedback and the importance of authenticity in e-commerce, this episodeis for you. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Kristian Hansen, founder of Slo Jeans, shares his journey of creating a successful brand by solving a common problem: the lack of pockets in women's jeans. He discusses how customer feedback shaped the direction of the company and the challenges they faced with manufacturing and scalability. The conversation also touches on messaging strategies, advice for running a brand and building a presence on platforms like LinkedIn and TikTok. If you're interested in hearing about the power of customer feedback and the importance of authenticity in e-commerce, this episodeis for you. marketing, d2c, ecommerce, digital marketing, business, entrepreneurship No No Mastering Programmatic Media Buying: Tips for Precision Audience Targeting https://podcasts.fame.so/e/rnkr71l8-mary-ann Mastering Programmatic Media Buying: Tips for Precision Audience Targeting 170 No No 70wn65j1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand. Gain insights on messaging, customer experience, and the various targeting capabilities in programmatic advertising. Don't miss out on expert advice and tips for understanding your audience and finding the right partner. Tune in now to unlock the secrets of effective marketing strategies! Tue, 01 Aug 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2396 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand. Gain insights on messaging, customer experience, and the various targeting capabilities in programmatic advertising. Don't miss out on expert advice and tips for understanding your audience and finding the right partner. Tune in now to unlock the secrets of effective marketing strategies! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand. Gain insights on messaging, customer experience, and the various targeting capabilities in programmatic advertising. Don't miss out on expert advice and tips for understanding your audience and finding the right partner. Tune in now to unlock the secrets of effective marketing strategies! marketing, digital marketing, d2c, ecommerce, business, entrepreneurship No No How to Dominate Youtube as an eCommerce Brand https://podcasts.fame.so/e/x816xj9n-christian-hoppe How to Dominate Youtube as an eCommerce Brand 169 No No 7137j381 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & Christian Hoppe discuss the importance of YouTube ads for e-commerce brands and how it can be a valuable channel for growth opportunities. They delve into the specifics of YouTube ads, including ideal length and addressing objections within the video. They also discuss the role of YouTube ads in the marketing mix and common mistakes to avoid. Overall, this podcast provides valuable insights into the world of YouTube ads and highlights the potential for growth and success that this channel can offer e-commerce brands. Tue, 25 Jul 2023 02:00:00 +0000 Will Laurenson Will Laurenson 1917 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & Christian Hoppe discuss the importance of YouTube ads for e-commerce brands and how it can be a valuable channel for growth opportunities. They delve into the specifics of YouTube ads, including ideal length and addressing objections within the video. They also discuss the role of YouTube ads in the marketing mix and common mistakes to avoid. Overall, this podcast provides valuable insights into the world of YouTube ads and highlights the potential for growth and success that this channel can offer e-commerce brands. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & Christian Hoppe discuss the importance of YouTube ads for e-commerce brands and how it can be a valuable channel for growth opportunities. They delve into the specifics of YouTube ads, including ideal length and addressing objections within the video. They also discuss the role of YouTube ads in the marketing mix and common mistakes to avoid. Overall, this podcast provides valuable insights into the world of YouTube ads and highlights the potential for growth and success that this channel can offer e-commerce brands. marketing, digital marketing, ecommerce, d2c, business, entrepreneurship No No Churn Prevention and Customer Lifetime Value: The Handwritten Note Strategy https://podcasts.fame.so/e/v856qjrn-arian Churn Prevention and Customer Lifetime Value: The Handwritten Note Strategy 168 No No 81qvn390 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the power of handwritten notes in creating magical moments for customers in this episde. Learn how Ignite Post helps brands build deeper relationships with customers through personalized handwritten notes. Explore the effectiveness of handwritten notes as a retention mechanism and the impact on engagement metrics. Hear success stories and strategies for creating these magic moments. Don't miss out on this insightful conversation about personalization and humanization in marketing and customer retention strategies. Tue, 18 Jul 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2685 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the power of handwritten notes in creating magical moments for customers in this episde. Learn how Ignite Post helps brands build deeper relationships with customers through personalized handwritten notes. Explore the effectiveness of handwritten notes as a retention mechanism and the impact on engagement metrics. Hear success stories and strategies for creating these magic moments. Don't miss out on this insightful conversation about personalization and humanization in marketing and customer retention strategies. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the power of handwritten notes in creating magical moments for customers in this episde. Learn how Ignite Post helps brands build deeper relationships with customers through personalized handwritten notes. Explore the effectiveness of handwritten notes as a retention mechanism and the impact on engagement metrics. Hear success stories and strategies for creating these magic moments. Don't miss out on this insightful conversation about personalization and humanization in marketing and customer retention strategies. d2c, marketing, ecommerce, digital marketing, business, entrepreneurship No No The When and How of Expanding Your Marketing Channels https://podcasts.fame.so/e/28xjvz98-john-chan The When and How of Expanding Your Marketing Channels 167 No No 60mpzkx1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Will and guest, John Chan, CEO of 2X Growth Agency, discuss the challenges brands face in choosing the right marketing channels and when to expand. They share insights on generating demand, optimizing conversion rates, and selecting channels based on product category. They also delve into the importance of profitability, testing, and scaling channels sequentially. With practical advice and real-life examples, this podcast is a valuable resource for anyone looking to enhance their marketing strategies and grow their business. Tue, 11 Jul 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2899 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Will and guest, John Chan, CEO of 2X Growth Agency, discuss the challenges brands face in choosing the right marketing channels and when to expand. They share insights on generating demand, optimizing conversion rates, and selecting channels based on product category. They also delve into the importance of profitability, testing, and scaling channels sequentially. With practical advice and real-life examples, this podcast is a valuable resource for anyone looking to enhance their marketing strategies and grow their business. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Will and guest, John Chan, CEO of 2X Growth Agency, discuss the challenges brands face in choosing the right marketing channels and when to expand. They share insights on generating demand, optimizing conversion rates, and selecting channels based on product category. They also delve into the importance of profitability, testing, and scaling channels sequentially. With practical advice and real-life examples, this podcast is a valuable resource for anyone looking to enhance their marketing strategies and grow their business. marketing, digital marketing, business, entrepreneurship, d2c, ecommerce No No Breaking Down Silos: Strategies for a Cohesive Customer Experience https://podcasts.fame.so/e/qn0x7wyn-george-huff Breaking Down Silos: Strategies for a Cohesive Customer Experience 166 No No p1kjw870 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & George Huff discuss the challenges of silos in businesses and how they can hinder creating a seamless customer experience. They emphasize the importance of prioritizing the consumer and aligning teams to deliver a cohesive and positive experience. The conversation also covers the need for a comprehensive system to streamline marketing efforts and improve collaboration. Additionally, they touch on marketing mishaps and the importance of effective leadership. If you're interested in learning how to overcome silos and create a great customer experience, this podcast is for you! Tue, 04 Jul 2023 02:00:00 +0000 Will Laurenson Will Laurenson 3129 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & George Huff discuss the challenges of silos in businesses and how they can hinder creating a seamless customer experience. They emphasize the importance of prioritizing the consumer and aligning teams to deliver a cohesive and positive experience. The conversation also covers the need for a comprehensive system to streamline marketing efforts and improve collaboration. Additionally, they touch on marketing mishaps and the importance of effective leadership. If you're interested in learning how to overcome silos and create a great customer experience, this podcast is for you! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will Laurenson & George Huff discuss the challenges of silos in businesses and how they can hinder creating a seamless customer experience. They emphasize the importance of prioritizing the consumer and aligning teams to deliver a cohesive and positive experience. The conversation also covers the need for a comprehensive system to streamline marketing efforts and improve collaboration. Additionally, they touch on marketing mishaps and the importance of effective leadership. If you're interested in learning how to overcome silos and create a great customer experience, this podcast is for you! marketing, digital marketing, business, d2c, ecommerce, entrepreneurship, No No Maximizing Marketing Efficiency and Profitability with Machine Learning https://podcasts.fame.so/e/1npz947n-richard-harris Maximizing Marketing Efficiency and Profitability with Machine Learning 165 No No z0rmw941 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Richard Harris, CEO of Black Crow AI, discusses the importance of data and machine learning for e-commerce brands. He emphasizes the overwhelming amount of data available and how his platform helps brands make sense of it. The conversation covers the potential uses of machine learning, personalization, and the importance of understanding user behaviour. Richard encourages brands to take ownership of their data and leverage it to their advantage. This podcast offers valuable insights for anyone interested in improving marketing efficiency and profitability. Tue, 27 Jun 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2834 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Richard Harris, CEO of Black Crow AI, discusses the importance of data and machine learning for e-commerce brands. He emphasizes the overwhelming amount of data available and how his platform helps brands make sense of it. The conversation covers the potential uses of machine learning, personalization, and the importance of understanding user behaviour. Richard encourages brands to take ownership of their data and leverage it to their advantage. This podcast offers valuable insights for anyone interested in improving marketing efficiency and profitability. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Richard Harris, CEO of Black Crow AI, discusses the importance of data and machine learning for e-commerce brands. He emphasizes the overwhelming amount of data available and how his platform helps brands make sense of it. The conversation covers the potential uses of machine learning, personalization, and the importance of understanding user behaviour. Richard encourages brands to take ownership of their data and leverage it to their advantage. This podcast offers valuable insights for anyone interested in improving marketing efficiency and profitability. ecommerce, marketing, d2c, digital marketing, AI, machine learning, business entrepreneurship No No Retention Strategies for Increasing Share of Wallet in E-Commerce https://podcasts.fame.so/e/qn0x6kpn-paul-marsen Retention Strategies for Increasing Share of Wallet in E-Commerce 164 No No p1kjz9v0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, Will Laurenson & Phill Manson discuss the importance of using customer data to gain a competitive advantage in marketing strategies and customer data analysis. They cover topics such as data segmentation, retargeting, and the importance of understanding customer data to identify good customers and traits. The conversation also covers retention strategies, the challenges of using artificial intelligence in marketing, and the importance of transparent and ethical data collection practices. With insights from Phil Manson, founder of PAASE, this podcast provides valuable knowledge for brands looking to grow their business and create a better customer experience. Tue, 20 Jun 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2632 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, Will Laurenson & Phill Manson discuss the importance of using customer data to gain a competitive advantage in marketing strategies and customer data analysis. They cover topics such as data segmentation, retargeting, and the importance of understanding customer data to identify good customers and traits. The conversation also covers retention strategies, the challenges of using artificial intelligence in marketing, and the importance of transparent and ethical data collection practices. With insights from Phil Manson, founder of PAASE, this podcast provides valuable knowledge for brands looking to grow their business and create a better customer experience. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, Will Laurenson & Phill Manson discuss the importance of using customer data to gain a competitive advantage in marketing strategies and customer data analysis. They cover topics such as data segmentation, retargeting, and the importance of understanding customer data to identify good customers and traits. The conversation also covers retention strategies, the challenges of using artificial intelligence in marketing, and the importance of transparent and ethical data collection practices. With insights from Phil Manson, founder of PAASE, this podcast provides valuable knowledge for brands looking to grow their business and create a better customer experience. ecommerce, d2c, marketing, digital marketing, business, entrepreneurship No No Tracking KPIs for E-commerce Success https://podcasts.fame.so/e/m8430zpn-courtney-l Tracking KPIs for E-commerce Success 164 No No x1687xy1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, digital marketing expert Courtney Lindau emphasizes the importance of quality web analytics and tracking the right metrics to enhance business performance. Courtney discusses the significance of monitoring traffic, conversion rates, and micro-conversion points, and recommends starting with an audit to identify missing data. The conversation also covers the challenges of using Google Analytics 4 and the importance of setting up analytics properly. Overall, this podcast provides valuable insights for businesses looking to improve their online presence and make better decisions based on data. Tue, 13 Jun 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2087 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, digital marketing expert Courtney Lindau emphasizes the importance of quality web analytics and tracking the right metrics to enhance business performance. Courtney discusses the significance of monitoring traffic, conversion rates, and micro-conversion points, and recommends starting with an audit to identify missing data. The conversation also covers the challenges of using Google Analytics 4 and the importance of setting up analytics properly. Overall, this podcast provides valuable insights for businesses looking to improve their online presence and make better decisions based on data. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast, digital marketing expert Courtney Lindau emphasizes the importance of quality web analytics and tracking the right metrics to enhance business performance. Courtney discusses the significance of monitoring traffic, conversion rates, and micro-conversion points, and recommends starting with an audit to identify missing data. The conversation also covers the challenges of using Google Analytics 4 and the importance of setting up analytics properly. Overall, this podcast provides valuable insights for businesses looking to improve their online presence and make better decisions based on data. ecommerce, d2c, business, entrepreneurship, marketing, digital marketing No No Finding the Sweet Spot: Risks of Underpricing and Overpricing https://podcasts.fame.so/e/18pz74r8-burc Finding the Sweet Spot: Risks of Underpricing and Overpricing 163 No No z1rm49l0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, the host interviews Burc Tanir, the CEO and co-founder of Prisync, a software startup that automates competitive intelligence and pricing for online retailers selling branded goods. The conversation centers around the importance of pricing and discounting strategies in e-commerce, and how businesses can use data to make informed decisions and optimize their profit margins. Tue, 06 Jun 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2177 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, the host interviews Burc Tanir, the CEO and co-founder of Prisync, a software startup that automates competitive intelligence and pricing for online retailers selling branded goods. The conversation centers around the importance of pricing and discounting strategies in e-commerce, and how businesses can use data to make informed decisions and optimize their profit margins. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, the host interviews Burc Tanir, the CEO and co-founder of Prisync, a software startup that automates competitive intelligence and pricing for online retailers selling branded goods. The conversation centers around the importance of pricing and discounting strategies in e-commerce, and how businesses can use data to make informed decisions and optimize their profit margins. marketing, d2c, ecommerce, digital marketing, business, entrepreneurship No No The Importance of Segmentation and Personalized Content for Retention https://podcasts.fame.so/e/r87q4qx8-georgie The Importance of Segmentation and Personalized Content for Retention 162 No No k08xyx30 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting. Tue, 30 May 2023 08:32:00 +0000 Will Laurenson Will Laurenson 2159 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting. marketing, d2c, ecommerce, digital marketing, business, entrepreneurship No No The Importance of Conversion Rate Optimization for Business Growth https://podcasts.fame.so/e/vnw6k9y8-andres The Importance of Conversion Rate Optimization for Business Growth 161 No No 81xpnr51 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will talks with Andres Glusman about the importance of conversion rate optimization (CRO) for businesses to improve their website and ad performance. They emphasize the need for A/B testing and experimentation, learning from failures, and proper research before launching a product or service. The conversation also covers the benefits and challenges of segmentation in marketing and the importance of understanding customers' needs and preferences. This podcast provides valuable insights and practical tips for marketers looking to improve their customer experience. Tue, 23 May 2023 02:05:00 +0000 Will Laurenson Will Laurenson 2201 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will talks with Andres Glusman about the importance of conversion rate optimization (CRO) for businesses to improve their website and ad performance. They emphasize the need for A/B testing and experimentation, learning from failures, and proper research before launching a product or service. The conversation also covers the benefits and challenges of segmentation in marketing and the importance of understanding customers' needs and preferences. This podcast provides valuable insights and practical tips for marketers looking to improve their customer experience. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Will talks with Andres Glusman about the importance of conversion rate optimization (CRO) for businesses to improve their website and ad performance. They emphasize the need for A/B testing and experimentation, learning from failures, and proper research before launching a product or service. The conversation also covers the benefits and challenges of segmentation in marketing and the importance of understanding customers' needs and preferences. This podcast provides valuable insights and practical tips for marketers looking to improve their customer experience. marketing, digital marketing, ecommerce, d2c, cro No No The Importance of Community-Led Growth for Brands https://podcasts.fame.so/e/2nxj0xmn-sophie-bond The Importance of Community-Led Growth for Brands 162 No No 61mp6j50 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join the conversation as Will Laurenson interviews Sophie Bond, marketing director at Nice Wine, a UK-based wine challenger brand. They discuss the importance of community-led growth, disrupting traditional categories, and the rise of canned wine. Learn how Nice Wine engages with its community and involves them in the product development process, and gain insights into the significance of customer feedback and community engagement in shaping the direction of a business. Don't miss out on this informative and engaging podcast! Tue, 16 May 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2044 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join the conversation as Will Laurenson interviews Sophie Bond, marketing director at Nice Wine, a UK-based wine challenger brand. They discuss the importance of community-led growth, disrupting traditional categories, and the rise of canned wine. Learn how Nice Wine engages with its community and involves them in the product development process, and gain insights into the significance of customer feedback and community engagement in shaping the direction of a business. Don't miss out on this informative and engaging podcast! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join the conversation as Will Laurenson interviews Sophie Bond, marketing director at Nice Wine, a UK-based wine challenger brand. They discuss the importance of community-led growth, disrupting traditional categories, and the rise of canned wine. Learn how Nice Wine engages with its community and involves them in the product development process, and gain insights into the significance of customer feedback and community engagement in shaping the direction of a business. Don't miss out on this informative and engaging podcast! marketing, digital marketing, d2c, ecommerce, business, entrepreneurship No No Leveraging Community to Grow eCommerce Brands https://podcasts.fame.so/e/28xjk958-ethan-song Leveraging Community to Grow eCommerce Brands 160 No No 60mp7xw1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Ethan Song joined the podcast to talk us through how brands can leverage communities to grow their e-commerce presence. Whether this is utilising existing communities, or build their own, it's definitely one of the hottest topics in e-commerce right now. Rarecircles website: https://www.rarecircles.com/

Ethans LinkedIn: https://www.linkedin.com/in/ethansong/]]> Tue, 09 May 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2106 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Ethan Song joined the podcast to talk us through how brands can leverage communities to grow their e-commerce presence. Whether this is utilising existing communities, or build their own, it's definitely one of the hottest topics in e-commerce right now. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Ethan Song joined the podcast to talk us through how brands can leverage communities to grow their e-commerce presence. Whether this is utilising existing communities, or build their own, it's definitely one of the hottest topics in e-commerce right now. No No Unlocking the Power of Customer Value Optimization https://podcasts.fame.so/e/183llk2n-andy-p Unlocking the Power of Customer Value Optimization 159 No No m0j55vj1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Adam Pearce from Blend Commerce explains the importance of Customer Value Optimization (CVO) for businesses to remain profitable. He discusses siloing and transparency within a business, understanding metrics such as margins and economics, taking baby steps when implementing CVO, using CVO to support marketing channels rather than replacing them, and focusing on customer service after customers have put their credit card details in. Hear his admiration for Huel and Midday Squares and learn how startups can get the right data into the hands of the right teams without relying on expensive enterprise level solutions. This podcast conversation discussed the importance of Customer Value Optimization (CVO) for agencies. CVO is a more intense approach than traditional Customer Acquisition Cost (CAC) metrics and focuses on qualitative research pieces such as jobs to be done surveys and data analysis such as RFM segmentation. This helps to create stronger hypotheses and plans based on data, rather than just looking at conversion rate, average order value, and other immediate metrics.

The challenge for agencies now is getting people to understand why CVO is important and getting alignment in teams in order to achieve an overarching goal. This podcast conversation discussed the importance of breaking down silos between departments and agencies in order to create better customer experiences.

]]> Tue, 02 May 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2415 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Adam Pearce from Blend Commerce explains the importance of Customer Value Optimization (CVO) for businesses to remain profitable. He discusses siloing and transparency within a business, understanding metrics such as margins and economics, taking baby steps when implementing CVO, using CVO to support marketing channels rather than replacing them, and focusing on customer service after customers have put their credit card details in. Hear his admiration for Huel and Midday Squares and learn how startups can get the right data into the hands of the right teams without relying on expensive enterprise level solutions. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this episode, Adam Pearce from Blend Commerce explains the importance of Customer Value Optimization (CVO) for businesses to remain profitable. He discusses siloing and transparency within a business, understanding metrics such as margins and economics, taking baby steps when implementing CVO, using CVO to support marketing channels rather than replacing them, and focusing on customer service after customers have put their credit card details in. Hear his admiration for Huel and Midday Squares and learn how startups can get the right data into the hands of the right teams without relying on expensive enterprise level solutions. No No Scientific Approach to Conversions: Lessons from InstaFloss https://podcasts.fame.so/e/68rzzw58-eli-p Scientific Approach to Conversions: Lessons from InstaFloss 160 No No 80544l31 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Eli Packhouse joined the podcast to discuss his new product InstaFloss. Eli is an inventor and started two companies, Singular Sound in 2013 and a second company in 2017 to pursue his idea for a device that could floss teeth automatically in seconds. After five years of research and development, they are now taking pre-orders and launching in a few months. Eli explains that the idea came from a need he noticed while preparing for a meeting with his brother; they were running late and had food stuck between their teeth. He found out that 70% of Americans regularly skip flossing due to it being too time consuming or painful. To get customers clicking, Eli has done crowdfunding through sites like Kickstarter or equity crowdfunding.

Instafloss successfully completed two types of crowdfunding campaigns: a regular Kickstarter campaign that pre-sold $2.5 million worth of products and an equity crowdfunding campaign that provided additional capital for manufacturing.

The conversation then shifted to advertising, noting that ads for electric toothbrushes often use CGI videos to show plaque being removed from teeth but people should base their purchases on numbers rather than visuals as they should be looking for products that actually reduce plaque and gingivitis.

The conversation concluded by discussing the importance of providing visual proof when marketing a product such as before and after pictures, reviews, testimonials from customers or scientific studies but not relying solely on data or scientific studies when marketing efforts are made. This podcast conversation discussed the use of A-B tests to determine the effectiveness of a product or service, and how risk tolerance should be taken into consideration when deciding how certain one needs to be in their test results before moving on.]]> Tue, 25 Apr 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2690 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Eli Packhouse joined the podcast to discuss his new product InstaFloss. Eli is an inventor and started two companies, Singular Sound in 2013 and a second company in 2017 to pursue his idea for a device that could floss teeth automatically in seconds. After five years of research and development, they are now taking pre-orders and launching in a few months. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Eli Packhouse joined the podcast to discuss his new product InstaFloss. Eli is an inventor and started two companies, Singular Sound in 2013 and a second company in 2017 to pursue his idea for a device that could floss teeth automatically in seconds. After five years of research and development, they are now taking pre-orders and launching in a few months. marketing, d2c, ecommerce, digital marketing No No Crafting a Story with Copywriting https://podcasts.fame.so/e/4n9016y8-konrad Crafting a Story with Copywriting 157 No No v074xqy1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast episode featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife. This podcast conversation featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife.

He discussed the use of clickbait in sport journalism, particularly football, and how it has a bad reputation for leading to low-quality articles. The psychology behind clickbait is referred to as the curiosity gap which encourages people to close the gap and find out more. Social proof was also discussed as an effective way to build trust and confidence with potential customers.

The Jones Theory was mentioned which suggests that if everyone else is doing something, it's probably going to be good. Personalizing content was also discussed using LaWannaGarret's jewelry brand as an example of using an outside-in approach when creating copywriting.

Lastly, data gathering and insights were highlighted as essential for understanding what resonates with customers and prospective customers, along with Conversion Rate Optimization (CRO) being suggested as a way to increase revenue without having to double monthly spend. This podcast conversation discussed the importance of conversion and how to make people click.]]> Tue, 18 Apr 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2659 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast episode featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast episode featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife. marketing, ecommerce, d2c, digital marketing No No Optimizing Customer Journeys and Increasing Conversions https://podcasts.fame.so/e/r87q7138-greg Optimizing Customer Journeys and Increasing Conversions 158 No No k08xlr70 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click. In this podcast conversation, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click.

Additionally, he suggests targeting a specific niche when creating a brand and using A/B split testing to increase conversions throughout the customer journey. He also talks about how many apps offer only one function and charge a monthly fee or commission for it without providing any additional value or managed services.

Finally, he mentions that they have incorporated customer reviews, exit pops, promotional bars, coupons, discounts and site-wide sales into their platform in order to increase speed to market, conversions and ease of use. This podcast conversation discussed the potential issues that can arise when installing apps on Shopify, such as code injection and slow loading times.]]> Tue, 11 Apr 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2476 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast episode, Greg Writer, CEO and founder of LaunchCart, discusses the must-have apps for any brand selling online and the benefits of upsells, cross-sells and down-sells. He explains that his vision for LaunchCart was to create a better ecommerce platform with features not available out of the box with Shopify. He emphasizes the importance of creating an emotional connection with customers in order to get them to click. marketing, ecommerce, d2c, digital marketing No No Unlocking the Power of Customer Value Optimization https://podcasts.fame.so/e/r8kz1qln-valentin Unlocking the Power of Customer Value Optimization 156 No No 71w25qj0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors. Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast Customers Who Click to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors.

This podcast conversation discussed how to get customers to click on a product or service by understanding what is bothering them and how it relates to their struggles. It highlighted the importance of customer research using Natural Language Processing (NLP) for larger companies or online surveys for smaller companies.

The conversation also discussed customer value optimization as a way to grow an e-commerce business by acquiring the right customers with the right messaging and products, as well as making customers buy more with higher AOV or purchase frequency.]]> Tue, 04 Apr 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2640 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors. marketing, digital marketing, ecommerce, d2c No No Exploring Video Content Strategies for Brands https://podcasts.fame.so/e/q80xm738-christoffer-flemstroem Exploring Video Content Strategies for Brands 155 No No p0kjkw41 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover why video is so important for brands and how to make it stand out with Christoffer Flemstrom, founder of Klara Färdiga Film. Learn about the concept of creating content for websites, the challenge of making something interesting in six seconds, and how to personalize emails and SMS with a personal touch. Plus, explore the trend of user-generated content (UGC) videos and AI technology's impact on video content creation and consumption. Christoffer Flemstrom, founder of Klara Färdiga Film, a subscription video content agency, joined the podcast to discuss why video is so important for brands and how they can make their video content stand out. He believes that in order to get customers clicking with video, it needs to be kept short, sweet and interesting. The conversation discussed the concept of creating content for websites, with a focus on advertising.

It was noted that the company started out by creating shorter ads but has since become more adaptable to different client needs. The challenge of making something interesting in six seconds was discussed as well as the idea of wearing a funnel when trying to attract attention without selling something.

It is suggested that trial and error is the best way to figure out what works for a particular brand as well as making sure the video content is compelling and engaging. Additionally, it was mentioned that looking into competitors' ads libraries on Facebook can be a good indicator of success but should only be used for inspiration rather than copying.

Finally, personalization in emails and SMS can be improved by adding a personal touch such as grammar mistakes or icons in order to make them seem more organic or spicing them up with videos. This podcast conversation discussed the trend of user-generated content (UGC) videos and how they are becoming increasingly popular. It was noted that UGC videos are efficient to make, as they only require an iPhone and an actor or client.]]> Tue, 28 Mar 2023 02:00:00 +0000 Will Laurenson Will Laurenson 1871 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover why video is so important for brands and how to make it stand out with Christoffer Flemstrom, founder of Klara Färdiga Film. Learn about the concept of creating content for websites, the challenge of making something interesting in six seconds, and how to personalize emails and SMS with a personal touch. Plus, explore the trend of user-generated content (UGC) videos and AI technology's impact on video content creation and consumption. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover why video is so important for brands and how to make it stand out with Christoffer Flemstrom, founder of Klara Färdiga Film. Learn about the concept of creating content for websites, the challenge of making something interesting in six seconds, and how to personalize emails and SMS with a personal touch. Plus, explore the trend of user-generated content (UGC) videos and AI technology's impact on video content creation and consumption. marketing, ecommerce, d2c, digital marketing No No Understanding Customer Needs for Website Optimization https://podcasts.fame.so/e/mn432638-sandeep Understanding Customer Needs for Website Optimization 154 No No x0685k80 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the importance of research and customer insights in website optimization with Sandeep Shah, Director of Product at Web Trends Optimise. Learn how to successfully implement a CRO program and hear examples of brands that have done well in recent years. Tune in to this podcast conversation for advice on how to select a testing platform and understand customer needs. Sandeep Shah, the Director of Product at Web Trends Optimise, discussed the importance of researching and understanding a company's needs before selecting a testing platform. He suggested that research is the first step in understanding customer needs and problems before running any solutions. Additionally, it is important to consider how much traffic, resources, tests, integrations and features are needed when selecting a platform.

It was also noted that having a CRO person is beneficial for success in convincing a board of directors to do testing and having strong developers focused on experimentation is also important.

Finally, it was concluded that Conversion Rate Optimization (CRO) is a complex role requiring expertise in UX, data science, development, strategy and business consultancy with two approaches: velocity-driven or research-driven. This podcast conversation discussed the importance of research and customer insights in website optimization. It was noted that without research, it is difficult to determine what solutions are going to be most effective.]]> Tue, 21 Mar 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2114 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the importance of research and customer insights in website optimization with Sandeep Shah, Director of Product at Web Trends Optimise. Learn how to successfully implement a CRO program and hear examples of brands that have done well in recent years. Tune in to this podcast conversation for advice on how to select a testing platform and understand customer needs. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Discover the importance of research and customer insights in website optimization with Sandeep Shah, Director of Product at Web Trends Optimise. Learn how to successfully implement a CRO program and hear examples of brands that have done well in recent years. Tune in to this podcast conversation for advice on how to select a testing platform and understand customer needs. marketing, ecommerce, d2c, digital marketing No No Enhancing the Customer Experience with Automation https://podcasts.fame.so/e/lnqz4q58-rytis Enhancing the Customer Experience with Automation 153 No No 81nnxy31 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Rytis Lauris, CEO and co-founder of Omnisend, as he discusses the importance of email for business growth. Learn how to capture customer behavior and use segmentation and automation to maximize sales. Discover how to provide an excellent customer experience, including using pop-up forms and transactional emails. Get advice on providing incentives to encourage customers to purchase sooner rather than later. Find out which tools can help businesses better understand their customers. Rytis Lauris, CEO and co-founder of Omnisend, joined the podcast to discuss why email is so important for business growth. He explained that the key to getting customers clicking is sending relevant promotional messages when they expect them and automating campaigns based on customer behavior rather than demographics.

The conversation then shifted to the importance of providing an excellent customer experience, including remembering where customers have come from and why they were acquired in the first place. It was also noted that customer acquisition costs have become much higher due to COVID-19, making it even more important for businesses to focus on getting recurring purchases in order to remain profitable.

Finally, it was suggested that businesses should ask customers for feedback on their delivery experience in order to build trust with the brand. This podcast conversation emphasizes the need for understanding customer behavior and using proper segmentation and automation when sending targeted messages in order to maximize business growth. This podcast conversation discussed how businesses can use automated communication to create a great customer experience.]]> Tue, 14 Mar 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2583 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Rytis Lauris, CEO and co-founder of Omnisend, as he discusses the importance of email for business growth. Learn how to capture customer behavior and use segmentation and automation to maximize sales. Discover how to provide an excellent customer experience, including using pop-up forms and transactional emails. Get advice on providing incentives to encourage customers to purchase sooner rather than later. Find out which tools can help businesses better understand their customers. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Rytis Lauris, CEO and co-founder of Omnisend, as he discusses the importance of email for business growth. Learn how to capture customer behavior and use segmentation and automation to maximize sales. Discover how to provide an excellent customer experience, including using pop-up forms and transactional emails. Get advice on providing incentives to encourage customers to purchase sooner rather than later. Find out which tools can help businesses better understand their customers. marketing, ecommerce, d2c, digital marketing, marketing automation, crm No No How to Run a High Value Email Program in 2023 https://podcasts.fame.so/e/r8kz2y6n-adam-kitchen How to Run a High Value Email Program in 2023 152 No No 71w2rvm0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This week I welcome Adam Kitchen back to the podcast, Adam joined me for one of the first episodes to talk about the essentials in marketing automation, and today we’re going to talk about whats important in 2023, and what really is the key to a good CRM program in 2023. Tue, 07 Mar 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2343 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This week I welcome Adam Kitchen back to the podcast, Adam joined me for one of the first episodes to talk about the essentials in marketing automation, and today we’re going to talk about whats important in 2023, and what really is the key to a good CRM program in 2023. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This week I welcome Adam Kitchen back to the podcast, Adam joined me for one of the first episodes to talk about the essentials in marketing automation, and today we’re going to talk about whats important in 2023, and what really is the key to a good CRM program in 2023. marketing, d2c, ecommerce, digital marketing No No Standing Out in the Market: Tips from Matt Kelly https://podcasts.fame.so/e/x8v3pv9n-matt-k Standing Out in the Market: Tips from Matt Kelly 151 No No 70ynwr31 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Matt Kelly, founder of Space Goods, as he discusses strategies for improving e-commerce brand success. He talks about the launch of his latest product, and how he had to pivot away from its original angle due to regulatory issues. In 2023, Matt wanted his brand to stand out from other brands selling mushroom coffee replacement drinks so he created a conversation with his pink and blue branding as well as product names that hint at something else. In this podcast conversation, Matt discussed the importance of doing something different to promote growth. Matt Kelly is the founder of Space Goods, a successful e-commerce brand. He has been involved in e-commerce for seven years and has created several successful brands, such as Midnight City and Neon Beach. In this podcast conversation, Matt discusses the launch of his latest products including Rainbow Dust, the product is a mushroom-based supplement designed to help with focus, energy, and calmness.

Matt talks about how he had to pivot away from its original angle of being a psychedelic microdose imitation due to Instagram banning their account multiple times.

He also notes that many brands look and sound the same so he had to do something different in order to stand out; this includes designing an 80s synth-wave poster five years ago that was used in one of his brand movies as well as intentionally making it look naughty and illegal with pink and sparkly colors.

Lastly, he mentions that there is still education needed about what is in the product and what people can expect from it as many people are unfamiliar with mushroom-based supplements. This podcast conversation discussed strategies for improving e-commerce brand success. The speakers discussed the importance of looking at competitor reviews to see what customers like and dislike about their products, as well as launching a new product, subscription numbers, and customer retention.]]> Tue, 28 Feb 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2407 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Matt Kelly, founder of Space Goods, as he discusses strategies for improving e-commerce brand success. He talks about the launch of his latest product, and how he had to pivot away from its original angle due to regulatory issues. In 2023, Matt wanted his brand to stand out from other brands selling mushroom coffee replacement drinks so he created a conversation with his pink and blue branding as well as product names that hint at something else. In this podcast conversation, Matt discussed the importance of doing something different to promote growth. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Matt Kelly, founder of Space Goods, as he discusses strategies for improving e-commerce brand success. He talks about the launch of his latest product, and how he had to pivot away from its original angle due to regulatory issues. In 2023, Matt wanted his brand to stand out from other brands selling mushroom coffee replacement drinks so he created a conversation with his pink and blue branding as well as product names that hint at something else. In this podcast conversation, Matt discussed the importance of doing something different to promote growth. ecommerce, digital marketing, marketing, d2c, business, entrepreneurship No No Optimizing Conversion Rates: Strategies for Success https://podcasts.fame.so/e/48906ryn-shiv Optimizing Conversion Rates: Strategies for Success 150 No No v174qpy0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Shiva Manjunath, a senior strategist at Spiro, and Will for a conversation about Conversion Rate Optimization (CRO). They discuss common myths and mistakes brands face in CRO, best practices for e-commerce websites, the importance of personalization and motivation versus friction when it comes to website usability. Plus, they provide tips on how to reduce friction in the customer journey and motivate customers to make a purchase. Tune in for an informative discussion on CRO! Shiva Manjunath, a senior strategist at Speero, joined Will for a conversation about conversion rate optimization (CRO). Shiva discussed the big myths and mistakes brands face in CRO as well as what they need to be focusing on. He shared his own experiences with testing and optimization - from his coffee setup to training his dog - emphasizing the importance of testing out different approaches to find what works best.

They discussed the importance of personalization when it comes to best practices, using the gym analogy to explain how following basic workouts can only take one so far without understanding their own unique needs. They also discussed the importance of motivation versus friction when it comes to website usability and how discounts can be used as a motivator but should not be the only solution for increasing conversions.

Finally, they discussed how providing users with better information can educate and motivate them, such as adding more fields on conversion forms in B2B which allows salespeople to have a better understanding of user's needs. Shiva and Will discussed common myths, mistakes, and pet peeves related to conversion rate optimization (CRO).]]> Tue, 21 Feb 2023 02:00:00 +0000 Will Laurenson Will Laurenson 3333 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Shiva Manjunath, a senior strategist at Spiro, and Will for a conversation about Conversion Rate Optimization (CRO). They discuss common myths and mistakes brands face in CRO, best practices for e-commerce websites, the importance of personalization and motivation versus friction when it comes to website usability. Plus, they provide tips on how to reduce friction in the customer journey and motivate customers to make a purchase. Tune in for an informative discussion on CRO! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Shiva Manjunath, a senior strategist at Spiro, and Will for a conversation about Conversion Rate Optimization (CRO). They discuss common myths and mistakes brands face in CRO, best practices for e-commerce websites, the importance of personalization and motivation versus friction when it comes to website usability. Plus, they provide tips on how to reduce friction in the customer journey and motivate customers to make a purchase. Tune in for an informative discussion on CRO! ecommerce, digital marketing, marketing, d2c, business, entrepreneurship No No Crafting Effective Email Flows for E-Commerce Brands https://podcasts.fame.so/e/6nrzyxqn-hannah Crafting Effective Email Flows for E-Commerce Brands 149 No No 8154p2w0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast conversation, Hannah Lipschitz from Customers Who Click discusses the importance of customer relationship optimization (CRO) and how to get customers to click. She shares her expertise in copywriting and marketing to provide tips on crafting emails tailored towards what customers want, setting up automation, using a customer-led approach, and more. This podcast episode focuses on email marketing and how to use customer research to optimise it.

The guest, Hannah Lipschitz, has a background in copywriting and marketing and specializes in helping e-commerce brands develop their email marketing strategy. The key to getting customers to click is having the customer journey in mind when crafting emails. This means writing emails that are tailored toward what the customer wants to see, read, and buy.

Additionally, it is important to consider the intent of a subscriber when crafting emails; for example, those who opt-in for discounts may only be interested in receiving a discount code. It is also important not to rely solely on discounts as a way to attract customers. The speaker suggests pitching an 80/20 approach where 80% of content is normal and 20% is taking a risk by trying something wild.

They suggest setting up four main automations: a welcome sequence, a nurture sequence, an onboarding sequence, and a re-engagement sequence with the welcome sequence being particularly important as it sets the tone for the entire future relationship with subscribers.

Lastly, they advise against using jargon or proper case when writing emails as it should be written in a friendly and personable manner while building trust with subscribers through reviews, testimonials, and customer success stories. This podcast conversation discussed the importance of creating effective email flows for e-commerce brands.]]> Tue, 14 Feb 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2817 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast conversation, Hannah Lipschitz from Customers Who Click discusses the importance of customer relationship optimization (CRO) and how to get customers to click. She shares her expertise in copywriting and marketing to provide tips on crafting emails tailored towards what customers want, setting up automation, using a customer-led approach, and more. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In this podcast conversation, Hannah Lipschitz from Customers Who Click discusses the importance of customer relationship optimization (CRO) and how to get customers to click. She shares her expertise in copywriting and marketing to provide tips on crafting emails tailored towards what customers want, setting up automation, using a customer-led approach, and more. marketing, digital marketing, ecommerce, d2c No No Crafting a Personalized Online Shopping Experience https://podcasts.fame.so/e/1822ylr8-eric Crafting a Personalized Online Shopping Experience 149 No No 2094jk91 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Eric Melchor, Partnership and Personalisation Ambassador at OptiMonk, as he discusses Conversion Rate Optimization (CRO) and how it can be used to create a personalized online shopping experience for customers. Learn about tactics such as the Trojan Horse method for building an email and SMS list, gamification or quizzes for collecting zero-party data, and creating a sense of urgency with next-day delivery or free delivery options. Plus, get access to a personalization project plan template and checklist when you attend one of Eric's workshops every other week at OptiMonk.com/bootcamp. Eric Melchor, the Partnership and Personalisation Ambassador at OptiMonk, a website optimization platform for e-commerce companies, was featured in this podcast conversation. The discussion focused on Conversion Rate Optimization (CRO) and how it can be used to get customers to click on a website.

It was highlighted that many companies try to get customers to buy by bombarding them with pop-ups that appear immediately when they land on the site, which is not a good experience for customers. The speakers discussed how companies should strive for an in-store experience where customers are welcomed and asked what they are looking for rather than being pressured into buying something right away.

They also discussed the importance of personalization when it comes to online shopping, such as offering customers the option to shop from different websites based on their location and currency preferences. Additionally, data can be used to further personalize the experience by asking questions such as what type of flavors they prefer and which food they like.

This podcast conversation provided insight into how CRO can be used effectively by businesses in order to create a more personalized online shopping experience for their customers. This podcast conversation discussed the concept of personalization based on customer behavior and interests. An example was given of a website that collects data about what customers like and uses it to create a custom wine box tailored to their preferences.

It also touched on how brands can use personalization even if they are not as deep as the example given, such as asking one simple question and providing three options for customers to choose from. The conversation then shifted to discuss Noom's acquisition offer, which includes a quiz with 224 questions broken up into sections that ask for personal information.

Additionally, pricing tactics were discussed, such as "pay it forward" where customers can pay a certain amount and have someone else benefit from it without knowing who that person is. Low-hanging fruit tactics were also mentioned for businesses not using platforms like OptiMonk, such as removing bad experiences from the online journey or displaying the same coupon code regardless of season or month.

Finally, Will and Eric discussed creating a sense of urgency when it comes to sales by offering next day delivery or free delivery options. They suggested attending one of OptiMonk's personalization bootcamps in order to raise above the competition and learn how to uncover personalization opportunities on their website. This podcast conversation discussed the importance of education and support when it comes to personalization platforms and apps.

Eric suggested making easy changes as well as more involved changes that may require testing. He also mentioned the Trojan Horse method for building both an email and SMS list, as well as gamification or quizzes for collecting zero-party data. The platform is designed for marketers and does not require any coding or IT teams to manage it.

Eric will be hosting workshops every other week at OptiMonk.com/bootcamp, which will include a personalization project plan template and checklist. He recommended Abney for automated written assets, Canva for design work, SocialB for social media distribution and scheduling, and TextExpander for auto-populating messages.

Lastly, he invited listeners to contact him on LinkedIn with any questions or feedback regarding his upcoming bootcamps and e-commerce reality show which can be found on OptiMonk.com.]]> Tue, 07 Feb 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2079 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Eric Melchor, Partnership and Personalisation Ambassador at OptiMonk, as he discusses Conversion Rate Optimization (CRO) and how it can be used to create a personalized online shopping experience for customers. Learn about tactics such as the Trojan Horse method for building an email and SMS list, gamification or quizzes for collecting zero-party data, and creating a sense of urgency with next-day delivery or free delivery options. Plus, get access to a personalization project plan template and checklist when you attend one of Eric's workshops every other week at OptiMonk.com/bootcamp. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Eric Melchor, Partnership and Personalisation Ambassador at OptiMonk, as he discusses Conversion Rate Optimization (CRO) and how it can be used to create a personalized online shopping experience for customers. Learn about tactics such as the Trojan Horse method for building an email and SMS list, gamification or quizzes for collecting zero-party data, and creating a sense of urgency with next-day delivery or free delivery options. Plus, get access to a personalization project plan template and checklist when you attend one of Eric's workshops every other week at OptiMonk.com/bootcamp. marketing, d2c, ecommerce, digital marketing No No Unlocking the Power of Video for Increased Conversion Rates https://podcasts.fame.so/e/q80xkw68-max Unlocking the Power of Video for Increased Conversion Rates 148 No No p0kj98z1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discussed the importance of video content in the customer journey and how it can help increase conversion rates. Max Drutt, founder and CEO of LiveCom, highlighted how developments in technology have enabled the use of video more easily. It is suggested that personalization and providing value to customers throughout their journey is key for a good online experience. Additionally, studies have shown that video plays a crucial role in purchasing decisions, making it an important factor for brands to consider when creating content. The conversation also touched on user-generated content (UGC) as an effective way to promote products or services and build customer loyalty. Finally, it was noted that Gen Z is soon to be the consumer with all the spending power, and social media such as TikTok are changing consumer habits; extremely high engagement has been seen with this style of video, resulting in increased click through rates and session times. This podcast conversation discussed the use of video in the customer journey and how it can be used to create brand affinity. In today's digital world, video content is an essential tool for businesses looking to engage customers and increase conversion rates. Video content can be used to personalize the customer journey, provide a more immersive experience, and ultimately drive conversions. Here are some tips on how to use video content to personalize the customer journey and increase conversion rates. 1.

Utilize Video Content Throughout the Customer Journey Video content should be used throughout the customer journey in order to create a more personalized experience. From product demos and tutorials to customer testimonials and success stories, video content can help customers understand your product or service better and make them feel more connected with your brand.

Additionally, using video content at different stages of the customer journey can help keep customers engaged as they move through their buying process. 2. Leverage Personalized Video Content Personalized video content is an effective way to engage customers on a deeper level by providing them with tailored messages that are relevant to their interests or needs.

For example, you could create personalized videos that feature specific products or services that may be of interest to a particular customer segment or demographic group. This type of targeted messaging helps build trust with customers by showing them that you understand their needs and have taken the time to create something just for them. 3.

Focus on Quality Over Quantity When creating video content for your business, it's important to focus on quality over quantity in order to ensure that your videos are engaging and effective at driving conversions. Investing in high-quality equipment such as cameras, lighting kits, microphones, etc., will help ensure that your videos look professional and polished – which will go a long way towards increasing engagement levels with viewers.

Additionally, investing in professional editing software will also help you create videos that look great while still maintaining an authentic feel – which is key when it comes to connecting with viewers on an emotional level. 4 . Optimize Your Videos for Search Engines Optimizing your videos for search engines is essential if you want them to reach as many people as possible – especially those who may not already be familiar with your brand or product/service offering .

To do this effectively , you'll need include relevant keywords throughout the title , description , tags , etc., so that search engines can easily identify what each video is about . Additionally , including links back from other websites (such as social media profiles ) will also help boost visibility . 5 .

Measure Your Results Finally , it's important not only measure how many views each of your videos gets but also track other metrics such as engagement levels ( likes / comments / shares ) , click-through rates ( CTRs ) , etc., so you can get an accurate picture of how successful each piece of video content has been at driving conversions .

This data will then allow you make informed decisions about which types of videos work best for different audiences so you can continue optimizing future campaigns accordingly . By leveraging these tips , businesses can use video content effectively throughout the customer journey in order customize experiences while increasing conversion rates along the way .

With its ability reach large audiences quickly while providing engaging visuals & audio cues , there’s no doubt why businesses should consider investing in quality video production & marketing strategies moving forward .]]> Tue, 31 Jan 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2273 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discussed the importance of video content in the customer journey and how it can help increase conversion rates. Max Drutt, founder and CEO of LiveCom, highlighted how developments in technology have enabled the use of video more easily. It is suggested that personalization and providing value to customers throughout their journey is key for a good online experience. Additionally, studies have shown that video plays a crucial role in purchasing decisions, making it an important factor for brands to consider when creating content. The conversation also touched on user-generated content (UGC) as an effective way to promote products or services and build customer loyalty. Finally, it was noted that Gen Z is soon to be the consumer with all the spending power, and social media such as TikTok are changing consumer habits; extremely high engagement has been seen with this style of video, resulting in increased click through rates and session times. This podcast conversation discussed the use of video in the customer journey and how it can be used to create brand affinity. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discussed the importance of video content in the customer journey and how it can help increase conversion rates. Max Drutt, founder and CEO of LiveCom, highlighted how developments in technology have enabled the use of video more easily. It is suggested that personalization and providing value to customers throughout their journey is key for a good online experience. Additionally, studies have shown that video plays a crucial role in purchasing decisions, making it an important factor for brands to consider when creating content. The conversation also touched on user-generated content (UGC) as an effective way to promote products or services and build customer loyalty. Finally, it was noted that Gen Z is soon to be the consumer with all the spending power, and social media such as TikTok are changing consumer habits; extremely high engagement has been seen with this style of video, resulting in increased click through rates and session times. This podcast conversation discussed the use of video in the customer journey and how it can be used to create brand affinity. marketing, digital marketing, conversion rate optimisastion, ecomerce, d2c No No Optimising Conversion Rates at Gousto https://podcasts.fame.so/e/mn43zyl8-laura Optimising Conversion Rates at Gousto 147 No No x068xnr0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation featured Laura Bull, Digital Marketing Manager at Gusto. She discussed the messaging used to drive sales for Gusto, a recipe box delivery service. It was noted that the messaging used to get people interested in the product is different from what drives them to purchase it. Usability, anxiety and motivation all play a role in getting people excited about recipe boxes and then converting them into customers. Three main sources of ideas are used for CRO: customer interviews and surveys, moderated user testing, and behavioral data. The conversation also discussed the importance of balancing quick wins with bigger optimization tasks when it comes to marketing. Finally, it was noted that copywriting can have a dramatic positive impact on conversion rate if it makes people feel like they are part of something which increases trust and confidence in the product. This podcast conversation discussed the use of social proof to increase conversions on a website. This podcast conversation featured Laura Bull, Digital Marketing Manager at Gusto. She discussed the messaging used to drive sales for Gusto, a recipe box delivery service. It was noted that the messaging used to get people interested in the product is different from what drives them to purchase it.

Usability, anxiety and motivation all play a role in getting people excited about recipe boxes and then converting them into customers. Three main sources of ideas are used for CRO: customer interviews and surveys, moderated user testing, and behavioral data. The conversation also discussed the importance of balancing quick wins with bigger optimization tasks when it comes to marketing.

Finally, it was noted that copywriting can have a dramatic positive impact on conversion rate if it makes people feel like they are part of something which increases trust and confidence in the product. This podcast conversation discussed the use of social proof to increase conversions on a website.

It was suggested that data be used in other areas of the website and tested direct mail campaigns or insert heavy tactics to encourage referrals from neighbors. Additionally, an example was given from a few years ago where postcards with maps showing the closest car for a competitor to Zipcar were used and saw great results.

The conversation then shifted to understanding what motivates people when it comes to localization, such as the community aspect and social proof. CRO was discussed as being essentially problem solving and can be used for both acquisition and retention purposes. An example was given of a subscription business that has dedicated teams for both acquisition and retention, with each team using data-driven approaches to increase engagement from customers.

Strategies for customer acquisition and retention were also discussed, such as testing different discount structures over the course of a year or offering free trials with or without credit card.

Finally, it was concluded that creating an engaging customer journey that tells a story is important in order to make customers feel something about the product they are buying. In this podcast conversation, Laura discussed the importance of social proof in e-commerce marketing.

She highlighted how social proof is often incorrectly linked to reviews and that there are many other forms of social proof that can be used, such as media coverage, number of followers on social media, or in the case of Gusto, how many people near you are also ordering and part of that community.

Laura also discussed the importance of usability and customer excitement for a product as well as conversion rate optimization and adding positive friction to increase trust in a brand.

Lastly, she touched on the long copy vs short copy argument emphasizing quality over quantity for customer engagement. She recommended Data Studio and Facebook Ads Library as useful tools for marketers and invited listeners to connect with her on LinkedIn.]]> Tue, 24 Jan 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2506 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation featured Laura Bull, Digital Marketing Manager at Gusto. She discussed the messaging used to drive sales for Gusto, a recipe box delivery service. It was noted that the messaging used to get people interested in the product is different from what drives them to purchase it. Usability, anxiety and motivation all play a role in getting people excited about recipe boxes and then converting them into customers. Three main sources of ideas are used for CRO: customer interviews and surveys, moderated user testing, and behavioral data. The conversation also discussed the importance of balancing quick wins with bigger optimization tasks when it comes to marketing. Finally, it was noted that copywriting can have a dramatic positive impact on conversion rate if it makes people feel like they are part of something which increases trust and confidence in the product. This podcast conversation discussed the use of social proof to increase conversions on a website. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation featured Laura Bull, Digital Marketing Manager at Gusto. She discussed the messaging used to drive sales for Gusto, a recipe box delivery service. It was noted that the messaging used to get people interested in the product is different from what drives them to purchase it. Usability, anxiety and motivation all play a role in getting people excited about recipe boxes and then converting them into customers. Three main sources of ideas are used for CRO: customer interviews and surveys, moderated user testing, and behavioral data. The conversation also discussed the importance of balancing quick wins with bigger optimization tasks when it comes to marketing. Finally, it was noted that copywriting can have a dramatic positive impact on conversion rate if it makes people feel like they are part of something which increases trust and confidence in the product. This podcast conversation discussed the use of social proof to increase conversions on a website. marketing, ecommerce, d2c, digital marketing, cro, conversion rate optimisation No No How to Leverage Customer Feedback for Business Growth https://podcasts.fame.so/e/l8q5mm38-tray How to Leverage Customer Feedback for Business Growth 146 No No 80n36621 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Tray Brunner from Bamboo Avenue as he shares how customer feedback has helped him scale his DTC brand. Learn how to leverage customer feedback to inform product and marketing decisions, diversify products and marketing channels, use surveys and TikTok organic to get more feedback, and expand a US-only online business into retail. Tray Brunner joined the podcast to discuss how customer feedback has helped him scale Bamboo Avenue, his DTC brand. Tray graduated college four years ago and got a job at Facebook, inspiring him to start his own business. To get customers clicking at Bamboo Avenue, Tray sends out Typeform surveys to learn why people are or aren't buying their products as well as how they are using them.

This podcast conversation discussed the use of blast surveys to gather feedback from customers and how Van Buaaf used this information to pivot their marketing strategy from swimwear to athleisure and everyday clothing. The speaker also discussed how the company communicates with customers and why they love their product for its comfort and versatility, particularly for pickleball players.

They receive 1000-2000 responses from surveys sent out to customers which are read through thoroughly in order to create new products that meet customer requirements. This conversation focuses on the importance of customer feedback for a brand's growth. This podcast conversation focused on leveraging customer feedback to inform product and marketing decisions.

The speakers discussed the importance of responding to customer comments, diversifying their products and marketing channels in 2023, and using surveys and TikTok organic to get more feedback. They also discussed the opportunity for two brands to acquire free eyeballs and customers through social media, paid social media, ambassadors, affiliates, surveys, and TikTok.

Lastly, they discussed the expansion of a US-only online business into retail in a smaller scale in the US with potential pop up shops. Tray Brunner from Bamboo Av shared how they found out that people were using their shorts for everyday use such as going to the gym or walking the dog which opened up a wider potential market.

He also recommended Blip as a marketing tool that connects to Shopify, Klaviyo and Google Analytics for data analysis. Tray encouraged listeners to build relationships with customers in order to get valuable feedback for business growth by getting a couple of thousand responses per survey or 10 customers on a call every week.


]]> Tue, 17 Jan 2023 02:00:00 +0000 Will Laurenson Will Laurenson 1762 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Tray Brunner from Bamboo Avenue as he shares how customer feedback has helped him scale his DTC brand. Learn how to leverage customer feedback to inform product and marketing decisions, diversify products and marketing channels, use surveys and TikTok organic to get more feedback, and expand a US-only online business into retail. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join Tray Brunner from Bamboo Avenue as he shares how customer feedback has helped him scale his DTC brand. Learn how to leverage customer feedback to inform product and marketing decisions, diversify products and marketing channels, use surveys and TikTok organic to get more feedback, and expand a US-only online business into retail. marketing, d2c, ecommerce, digital marketing No No The Benefits of the 'Try Before You Buy' Model https://podcasts.fame.so/e/08j5rr9n-ben-davis The Benefits of the 'Try Before You Buy' Model 145 No No 41p9vv80 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discusses the "try before you buy" model and how it fits into the customer journey. Imagine being able to order all the products you want from a shop, without spending any more, receiving those products, trying them or checking them out, and just sending back anything thats not what you had hoped for? And only then do you get charged. Of course you’re convert better. Of course you’re going to spend more money per order. Almost all of the risk in the purchase is removed, because you only pay for the items that you keep, and youre only going to keep the items you’ve experienced and decided are fit for purpose. Seems like a no brainer to me as a business, don’t you? Today i am joined by Ben Davis, Founder and CEO of Trynow, if you haven’t heard of them, they’re a platform that allows businesses to offer a Try Before You Buy model to their customers. Super important given the growth of ecommerce and people purchasing at distance, they obviously dont have the opportunity to experience the product in hand as you would in-store. TryNow changes that. This podcast conversation discusses the "try before you buy" model and how it fits into the customer journey.

Ben Davis, founder and CEO of Try Now, a platform that allows businesses to offer a try before you buy model to their customers, explains how this model eliminates the need for sampling or paying upfront. It is suggested that marketing messaging should be used in ads, email ads, and retargeting to drive customers to click this option.

The conversation then shifts to finding other ways to uncover extra revenue without assessing a penalty to the shopper such as renegotiating rates with 3PLs and carriers, changing packaging, or increasing prices by a dollar. Additionally, it is discussed that if customers return their first product but still make a second purchase, brands should waive the restocking fee for an exchange.

Lastly, it is noted that there is always going to be some imperfections when it comes to product imagery online due to different monitors and browsers used by customers. This podcast conversation emphasizes the importance of providing a good customer experience in e-commerce in order for brands to recoup costs from rising return rates. This podcast conversation discussed the issue of rising return rates and how to address it.

The advice given was to either solve the problem or change it, such as retaking a picture of a black t-shirt so that it looks more accurate in reality. It is also suggested that businesses should provide user-generated content, reviews, great photography and other stamps of approval to give shoppers confidence.

Free shipping and free returns are becoming expected models from customers, so not offering them can lead to lower conversion rates due to people not wanting to take risks with their money. The goal is to digitize the online experience as much as possible so that it mirrors the brick and mortar experience, where customers can try on items in fitting rooms before deciding which ones they want to purchase.

Two tools mentioned were Wear and Try Now which act as a sales associate and put a living room into the shopper's sitting room respectively. Shoe AI was also mentioned which recommends similar products if one size or product is out of stock. Customer Satisfaction (CSAT) was highlighted as a bellwether for businesses, with costs of acquisition increasing.

The speakers discussed how offering a free experience such as "Try Now" can help reduce costs while increasing customer loyalty, ultimately driving up net sales after returns and contribution margin. This podcast conversation discussed the importance of removing barriers to ordering for customers in an apparel business. Strategies to increase order frequency, such as sending emails and offering incentives like gift cards, were discussed.

Additionally, the try before you buy experience was discussed, which is a trial program that allows customers to test out products before committing to purchase. It was noted that this type of program does not typically lead to an increase in returns and extending the return period from 14 days to 30 days does not usually make an impact on returns either.

Returnmates was also mentioned as a product which offers customers doorstep pickup and label printing for their returns. Amazon Prime's launch in 2005 and its success in increasing shopper loyalty, reducing customer acquisition costs (CAC), and increasing conversion rates was also discussed.

Lastly, Nick Sharma and Kyle Goldman were mentioned as two people influential in the DTC marketing space, Zapier was recommended as a tool for remote companies to foster communication throughout their organization, Superhuman was suggested as an email client that has transformed life, and Ben from Try Now.io offered his services for allowing customers to purchase products without spending any money until they have tried them out and decided to keep them. Will from Customers Who Click welcomed Trey Brunner to discuss how Bamboo Avenue leverages customer feedback to inform their business and product development.

Trey discussed the importance of listening to customers, noting that it is essential for businesses to understand their customers’ needs and wants in order to create successful products. He highlighted the value of using customer feedback as a source of inspiration for product innovation, as well as a way to identify areas where improvements can be made.

Trey also discussed the various methods Bamboo Avenue uses to collect customer feedback, such as surveys, focus groups, and online reviews.

Finally, he emphasized the importance of taking action on customer feedback in order to ensure that customers feel heard and valued.]]> Tue, 10 Jan 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2396 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discusses the "try before you buy" model and how it fits into the customer journey. Imagine being able to order all the products you want from a shop, without spending any more, receiving those products, trying them or checking them out, and just sending back anything thats not what you had hoped for? And only then do you get charged. Of course you’re convert better. Of course you’re going to spend more money per order. Almost all of the risk in the purchase is removed, because you only pay for the items that you keep, and youre only going to keep the items you’ve experienced and decided are fit for purpose. Seems like a no brainer to me as a business, don’t you? Today i am joined by Ben Davis, Founder and CEO of Trynow, if you haven’t heard of them, they’re a platform that allows businesses to offer a Try Before You Buy model to their customers. Super important given the growth of ecommerce and people purchasing at distance, they obviously dont have the opportunity to experience the product in hand as you would in-store. TryNow changes that. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This podcast conversation discusses the "try before you buy" model and how it fits into the customer journey. Imagine being able to order all the products you want from a shop, without spending any more, receiving those products, trying them or checking them out, and just sending back anything thats not what you had hoped for? And only then do you get charged. Of course you’re convert better. Of course you’re going to spend more money per order. Almost all of the risk in the purchase is removed, because you only pay for the items that you keep, and youre only going to keep the items you’ve experienced and decided are fit for purpose. Seems like a no brainer to me as a business, don’t you? Today i am joined by Ben Davis, Founder and CEO of Trynow, if you haven’t heard of them, they’re a platform that allows businesses to offer a Try Before You Buy model to their customers. Super important given the growth of ecommerce and people purchasing at distance, they obviously dont have the opportunity to experience the product in hand as you would in-store. TryNow changes that. No No Disrupting a Billion Dollar Market with Shea Gerhardt https://podcasts.fame.so/e/x8v6k568-shea-gerhardt Disrupting a Billion Dollar Market with Shea Gerhardt 144 No No 70yzy8z1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Today Will is talking with Shea Gerhardt, Founder of Budderflys about how they're disrupting the multi-billion dollar earbud market. We'll be learning about how the industry currently innovates, where it's headed over the next 5-10 years, and how Budderflys is going to be disrupting that. Tue, 03 Jan 2023 02:00:00 +0000 Will Laurenson Will Laurenson 2946 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Today Will is talking with Shea Gerhardt, Founder of Budderflys about how they're disrupting the multi-billion dollar earbud market. We'll be learning about how the industry currently innovates, where it's headed over the next 5-10 years, and how Budderflys is going to be disrupting that. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Today Will is talking with Shea Gerhardt, Founder of Budderflys about how they're disrupting the multi-billion dollar earbud market. We'll be learning about how the industry currently innovates, where it's headed over the next 5-10 years, and how Budderflys is going to be disrupting that. marketing, ecommerce, d2c, digital marketing No No Creating a Seamless Handoff from Website to Store https://podcasts.fame.so/e/1n267r2n-cale Creating a Seamless Handoff from Website to Store 143 No No 2196n940 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us for the latest episode of the podcast, where Cale Ostby, Director of Ecommerce at Wichita Furniture, shares his insights on how to create a great customer experience both online and offline. We'll discuss topics such as marketing automation platforms, website search capabilities, product selection challenges and more. Tune in now to learn more! As the world of e-commerce continues to grow, businesses are increasingly looking for ways to create a seamless customer experience. Wichita Furniture's Director of Ecommerce, Cale Ostby, has some tips on how to make sure your customers have a positive experience when shopping online. The first step in creating a seamless customer experience is to ensure that your website is easy to use and navigate.

Customers should be able to find what they are looking for quickly and easily without having to search through multiple pages or menus. Additionally, it's important that the checkout process is simple and straightforward so customers don't get frustrated or overwhelmed. Another key element of creating a seamless customer experience is providing excellent customer service.

This includes responding quickly and efficiently to any inquiries or complaints customers may have about their purchase or the website itself. Additionally, it's important that you provide helpful information such as product descriptions, sizing charts, and other relevant information so customers can make informed decisions about their purchases. Finally, it's essential that you keep up with the latest trends in e-commerce technology in order to stay competitive in today's market.

This means making sure your website is optimized for mobile devices as well as desktop computers so customers can access your site from any device they choose. Additionally, you should consider investing in features such as live chat support so customers can get help right away if they need it while shopping online.

 By following these tips from Wichita Furniture's Director of Ecommerce John Smith, businesses can create a seamless customer experience with their e-commerce platforms and ensure their customers have an enjoyable shopping experience every time they visit their website. With these strategies in place, businesses will be well on their way towards building long-term relationships with their customers and increasing sales over time!]]> Tue, 27 Dec 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2558 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us for the latest episode of the podcast, where Cale Ostby, Director of Ecommerce at Wichita Furniture, shares his insights on how to create a great customer experience both online and offline. We'll discuss topics such as marketing automation platforms, website search capabilities, product selection challenges and more. Tune in now to learn more! If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx Join us for the latest episode of the podcast, where Cale Ostby, Director of Ecommerce at Wichita Furniture, shares his insights on how to create a great customer experience both online and offline. We'll discuss topics such as marketing automation platforms, website search capabilities, product selection challenges and more. Tune in now to learn more! marketing, ecommerce, digital marketing, d2c No No Unlocking the Power of Subscriptions in Ecommerce https://podcasts.fame.so/e/l8qvq7qn-matt-holman Unlocking the Power of Subscriptions in Ecommerce 142 No No 80nrymy0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 142 of the Customers Who Click podcast, Will spoke with Matt Holman, co-founder of Qpilot. Matt noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, we discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples. Matt is the co-founder of QPilot, you can find him on Linkedin or head over to https://qpilot.cloud/. Will and Matt discussed the topic of subscriptions in ecommerce brands. Matt Holman, co-founder of Qpilot, shared his insights on how brands should focus on providing content and solutions to customers' problems to get them clicking on subscriptions instead of just offering discounts. They discussed the benefits of predictable revenue for SaaS companies, using Dollar Shave Club as an example.

They noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, they discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples.

They then moved on to discuss how brands are innovating to create a more engaged and tailored experience for customers by collecting data and understanding customer needs.

Finally, they discussed how brands should be educating customers on how to use their products so that they can get the desired effect while also positioning themselves as experts in their field. Will and Matt discussed strategies to reduce churn in subscription programs and how brands can personalize the experience for less sophisticated users.]]> Tue, 20 Dec 2022 02:00:00 +0000 Will Laurenson Will Laurenson 1778 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 142 of the Customers Who Click podcast, Will spoke with Matt Holman, co-founder of Qpilot. Matt noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, we discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples. Matt is the co-founder of QPilot, you can find him on Linkedin or head over to https://qpilot.cloud/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 142 of the Customers Who Click podcast, Will spoke with Matt Holman, co-founder of Qpilot. Matt noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, we discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples. Matt is the co-founder of QPilot, you can find him on Linkedin or head over to https://qpilot.cloud/. marketing, digital marketing, ecommerce, subscriptions No No Optimizing Conversion Rates in the Sofa Industry https://podcasts.fame.so/e/1825vqvn-james-robinson Optimizing Conversion Rates in the Sofa Industry 141 No No 2093w5w0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 141 of the Customers Who Click podcast, Will spoke with James Robinson, the Head of CRO at Sofology. We explored a range of topics including CRO for high ticket products, the importance of measuring impact throughout the funnel, and how to provide customisation without overwhelming and confusing customers. Understanding what a business need was, understanding what a user need was, understanding what could be achieved from a digital perspective, and helping kind of create those experiences. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. James is the Head of CRO at Sofology, you can find him on LinkedIn or head over to sofology.com Will and James Robinson, the head of CRO at Sophology, discussed conversion rate optimisation for high ticket products. They discussed their experiences in user research, analytics, conversion optimization, and marketing, focusing on the importance of measuring the impact of changes made to improve conversions.

They discussed a process of researching and understanding customers, prioritizing what should be done next, testing tactics that may require developer input or strategic changes, and bookending tests with post-user research. They also discussed tracking website activity to determine if people are likely to go into a store as a result of a test. The conversation then shifted to helping customers find the right product from a large selection.

Finally, they highlighted the importance of QA testing for websites to identify browsers and devices that are driving revenue as well as any potential bugs that could be hindering customer experience. Will and James discussed the approach to CRO at Sophology, focusing on the online e-commerce store.

]]> Tue, 13 Dec 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2875 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 141 of the Customers Who Click podcast, Will spoke with James Robinson, the Head of CRO at Sofology. We explored a range of topics including CRO for high ticket products, the importance of measuring impact throughout the funnel, and how to provide customisation without overwhelming and confusing customers. Understanding what a business need was, understanding what a user need was, understanding what could be achieved from a digital perspective, and helping kind of create those experiences. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. James is the Head of CRO at Sofology, you can find him on LinkedIn or head over to sofology.com If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 141 of the Customers Who Click podcast, Will spoke with James Robinson, the Head of CRO at Sofology. We explored a range of topics including CRO for high ticket products, the importance of measuring impact throughout the funnel, and how to provide customisation without overwhelming and confusing customers. Understanding what a business need was, understanding what a user need was, understanding what could be achieved from a digital perspective, and helping kind of create those experiences. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. James is the Head of CRO at Sofology, you can find him on LinkedIn or head over to sofology.com marketing, ecommerce, d2c, digital marketing No No How Drew Wolgemuth is Successfully Bringing Jewellery Shopping Online https://podcasts.fame.so/e/xn15p2rn-drew-wolgemuth How Drew Wolgemuth is Successfully Bringing Jewellery Shopping Online 140 No No 703nlrz1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 140 of the Customers Who Click podcast, we’re joined by Drew Wolgemuth, founder and CEO of Wove. He’s sharing how he’s managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He’ll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin. Key highlights:

0:45 - Drew’s introduction
1:09 - The background of how Wove came about 
04:22 - How Drew gets customers clicking 
08:20 - Drew’s method for qualifying customers 
10:21 - Managing the high touchpoint process
11:34 - What is so unique about Wove?
14:18 - How Wove do marketing 
19:13 - The evolution of Wove’s design process
21:41 - Varying the number of touchpoints based on the type of customer
26:43 - How to give the right amount of customer choice 
33:28 - Wove’s main marketing channels 
36:31 - Getting customer feedback and reviews
40:49 - Drew’s ideal lunch guests 
42:23 - Drew’s recommended marketing tools

If you’d like to connect with Drew, you can connect with him on Linkedin or email him at andrew@wovemade.com 
]]> Tue, 06 Dec 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2715 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 140 of the Customers Who Click podcast, we’re joined by Drew Wolgemuth, founder and CEO of Wove. He’s sharing how he’s managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He’ll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 140 of the Customers Who Click podcast, we’re joined by Drew Wolgemuth, founder and CEO of Wove. He’s sharing how he’s managed to successfully bring engagement ring shopping, traditionally a more old-fashioned in-person process, into the ecommerce world. Drew has managed to keep this process highly personalised, while also efficient, and at all times maintaining an an excellent customer experience. He’ll be sharing his top tips on how to create an outstanding customer experience with the optimal number of touchpoints and right amount of customer choice. Drew Wolgemuth is the founder of www.wovemade.com, you can find him on Linkedin. No No Data-Driven Ecommerce and Success on Amazon with James Gossling https://podcasts.fame.so/e/r8k19yw8-james-gossling Data-Driven Ecommerce and Success on Amazon with James Gossling 139 No No 71w5xv41 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 139 of the Customers Who Click podcast, we’re sitting down with James Gossling, director of ecommerce at Sports Research. With almost 20 years of experience in the ecommerce space, James brings a wealth of knowledge and experience with him. His approach? Using data to make all of his decisions. James’ shares practical examples of all the different areas where clean data makes all the difference. He’ll share his tips on how to make Amazon work, what the formula is, and how to use data from Amazon to launch successfully in other places. We also discuss why to leave customers on their preferred platform, and resist the temptation to try to pull them across to D2C. James is director of ecommerce at Sports Research, one of the largest Amazon stores - you can find him on Linkedin. Key highlights:

0:46 - James’ introduction
04:17 - Business intelligence and making everyone a data analyst for better results 
06:20 - Using data to manage your brand’s first impressions 
11:27 - How to get customers clicking on Amazon 
14:00 - The formula for Amazon
16:46 - Brand tools on Amazon 
18:51 - How to approach getting on to new channels 
21:05 - The one thing that’s a no-brainer 
25:54- Subscribe and Save on Amazon
33:21 - Why to leave Amazon customers on Amazon 
40:11 - Using Amazon data to launch in other places 
45:04 - James’ ideal lunch guests 
46:54 - James’ recommended marketing tools 

If you’d like to connect with James, you can connect with him on Linkedin or email him on jf.gossling@gmail.com
]]> Tue, 29 Nov 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3199 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 139 of the Customers Who Click podcast, we’re sitting down with James Gossling, director of ecommerce at Sports Research. With almost 20 years of experience in the ecommerce space, James brings a wealth of knowledge and experience with him. His approach? Using data to make all of his decisions. James’ shares practical examples of all the different areas where clean data makes all the difference. He’ll share his tips on how to make Amazon work, what the formula is, and how to use data from Amazon to launch successfully in other places. We also discuss why to leave customers on their preferred platform, and resist the temptation to try to pull them across to D2C. James is director of ecommerce at Sports Research, one of the largest Amazon stores - you can find him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 139 of the Customers Who Click podcast, we’re sitting down with James Gossling, director of ecommerce at Sports Research. With almost 20 years of experience in the ecommerce space, James brings a wealth of knowledge and experience with him. His approach? Using data to make all of his decisions. James’ shares practical examples of all the different areas where clean data makes all the difference. He’ll share his tips on how to make Amazon work, what the formula is, and how to use data from Amazon to launch successfully in other places. We also discuss why to leave customers on their preferred platform, and resist the temptation to try to pull them across to D2C. James is director of ecommerce at Sports Research, one of the largest Amazon stores - you can find him on Linkedin. ecommerce, amazon, data-driven business No No Conversion Rate Optimisation with Carl Weische https://podcasts.fame.so/e/183wqq68-carl-weische Conversion Rate Optimisation with Carl Weische 138 No No m0jm4471 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 138 of the Customers Who Click podcast, we’re exploring one of my favourite topics - conversion rate optimisation. One of the things that led Carl to working in CRO is his love for psychology. We’ll be discussing how important it is to meet customers at their current awareness stage, and what that means for the messaging and experience they should receive. We’ll cover what CRO is and isn’t (hint: not just AB tests) and some best practices to discover more about your customers, and use that information to make changes that will improve conversion rate. Carl Weische is the founder of Accelerated Agency, you can find him on Linkedin or visit his website www.acceleratedagency.com. Key highlights:

0:51 - Carl’s introduction
02:08 - How Carl gets customers clicking 
03:40- Introduction to CRO
06:07 - How to adjust your messaging style for your target audience
09:22 - How to use the decision-driving factors behind purchases to tailor the customer experience
11:40 - When social proof doesn’t work
17:48 - Seeing CRO as the driver for customer feedback
21:06 - AB Testing Strategy at different times of year
27:59 - Analysing conversion triggers
31:02 - CRO tips for the check-out page
33:36 - Using customer surveys to improve copywriting
37:07 - Carl’s ideal lunch guests 
37:50 - Carl’s recommended marketing tools 


If you’d like to connect with Carl, you can connect with him on Linkedin or check out his agency at www.acceleratedagency.com.  
]]> Tue, 22 Nov 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2456 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 138 of the Customers Who Click podcast, we’re exploring one of my favourite topics - conversion rate optimisation. One of the things that led Carl to working in CRO is his love for psychology. We’ll be discussing how important it is to meet customers at their current awareness stage, and what that means for the messaging and experience they should receive. We’ll cover what CRO is and isn’t (hint: not just AB tests) and some best practices to discover more about your customers, and use that information to make changes that will improve conversion rate. Carl Weische is the founder of Accelerated Agency, you can find him on Linkedin or visit his website www.acceleratedagency.com. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 138 of the Customers Who Click podcast, we’re exploring one of my favourite topics - conversion rate optimisation. One of the things that led Carl to working in CRO is his love for psychology. We’ll be discussing how important it is to meet customers at their current awareness stage, and what that means for the messaging and experience they should receive. We’ll cover what CRO is and isn’t (hint: not just AB tests) and some best practices to discover more about your customers, and use that information to make changes that will improve conversion rate. Carl Weische is the founder of Accelerated Agency, you can find him on Linkedin or visit his website www.acceleratedagency.com. marketing, ecommerce, CRO No No Mastering Google Ads with Shri Kanase https://podcasts.fame.so/e/68r2mmm8-shri-kanase Mastering Google Ads with Shri Kanase 137 No No 8057yyy0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads. We’ll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do. We’ll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive. Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/ Key highlights:

0:45 - Shri’s introduction
02:18 - How Shri gets customers clicking 
04:24 - How to stand out on Google Shopping 
08:48 - Two functions of the ‘Title’ on Google Shopping
11:35 - Keyword Stuffing - why it’s bad
16:44 - Why bounce rate is important 
17:23 - Changes to Google’s algorithm in the last 12 months 
20:13 - Performance Max: good or bad? 
21:27 - Shri’s recommendations to get the most of your ad spend
25:21 - How to account for product returns in Google Ads
26:41 - Differentiating between low intent and buying intent keywords
27:45 - Using blog posts to educate and convert visitors 
31:26 - Why so many ecommerce brands struggle to make search campaigns profitable quickly 
32:50 - Is broad better than narrow targeting? 
35:59 - Shri’s final advice on Google Ads
38:39 - Shri’s ideal lunch guest


If you’d like to connect with Shri, you can connect with him on Linkedin or check out his agency at https://yorumarketing.com/ 
]]> Tue, 15 Nov 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2553 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads. We’ll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do. We’ll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive. Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 137 of the Customers Who Click podcast, Shri Kanase will be sharing his knowledge and expertise on Google Ads. We’ll cover top tips and challenges with Google Shopping and Performance Max campaigns, how to make your ads stand out, and what not to do. We’ll also cover the importance of making sure your back-end is set-up correctly, and why Google Ads is becoming more competitive. Shri Kanese is the founder of www.yorumarketing.com, you can find him on Linkedin or visit his website https://yorumarketing.com/ marketing, google ads, ecommerce No No Nailing Fulfillment with Harry Drajpuch https://podcasts.fame.so/e/xnyvqly8-harry-drajpuch Nailing Fulfillment with Harry Drajpuch 136 No No l1468w41 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 136 of the Customers Who Click podcast I am talking about fulfillment with CEO of Amware, Harry Drajpuch. With a background in warehousing and logistics before occupying C-level roles, and over 20 years of experience, Harry is probably one of the most knowledgeable people to speak to on the subject of fulfillment. We will be covering the opportunities that fulfillment offers to strengthen one’s brand identity, common mistakes made when it comes to this part of the business, and some top tips on how to set yourself apart. Harry will also share some practical tips on choosing a fulfillment partner, managing couriers, and how best to communicate with warehousing & logistics. Harry is currently CEO of Amware, you can find him on Linkedin. Key highlights:

0:51 - Harry’s introduction
3:00 - How Harry keeps customers clicking 
3:48 - Why marketers only focus on events up until conversion
07:34 - Seeing fulfillment as an opportunity to promote your brand identity
09:08 - Why spend money on packaging that gets thrown away? 
10:31 - Catfishing in marketing
13:19: - The three tiers of packaging quality
14:50 - Matching your packaging to your brand
16:02 - Competing on fulfillment experience rather than price 
17:09 - Reducing total reliance on couriers by having multiple warehouses
22:17 - Selling low-margin items on Amazon to drive volume and brand awareness 
24:20 - What to look for in a fulfillment partner 
26:50 - How promotions impact fulfillment partners 
32:46 - Communication & customer service 
36:30 - How to lose customers through poor fulfillment 
38:59 - Tips on avoiding mistakes 
43:06 - Harry’s ideal lunch guest 
44:58 - Harry’s recommended marketing tools 

If you’d like to hear more from Harry you can find him on Linkedin.
]]> Tue, 08 Nov 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2862 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 136 of the Customers Who Click podcast I am talking about fulfillment with CEO of Amware, Harry Drajpuch. With a background in warehousing and logistics before occupying C-level roles, and over 20 years of experience, Harry is probably one of the most knowledgeable people to speak to on the subject of fulfillment. We will be covering the opportunities that fulfillment offers to strengthen one’s brand identity, common mistakes made when it comes to this part of the business, and some top tips on how to set yourself apart. Harry will also share some practical tips on choosing a fulfillment partner, managing couriers, and how best to communicate with warehousing & logistics. Harry is currently CEO of Amware, you can find him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 136 of the Customers Who Click podcast I am talking about fulfillment with CEO of Amware, Harry Drajpuch. With a background in warehousing and logistics before occupying C-level roles, and over 20 years of experience, Harry is probably one of the most knowledgeable people to speak to on the subject of fulfillment. We will be covering the opportunities that fulfillment offers to strengthen one’s brand identity, common mistakes made when it comes to this part of the business, and some top tips on how to set yourself apart. Harry will also share some practical tips on choosing a fulfillment partner, managing couriers, and how best to communicate with warehousing & logistics. Harry is currently CEO of Amware, you can find him on Linkedin. marketing, ecommerce, fulfillment No No All About Dropshipping with Ben Knegendorf https://podcasts.fame.so/e/5nz20z6n-ben-knegendorf All About Dropshipping with Ben Knegendorf 135 No No 80zpzl20 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 135 of the Customers Who Click podcast I discuss all things dropshipping with dropship guru Ben Knegendorf. We’ll be discussing the origins of dropshipping, the different tiers (high to low ticket) and what people need to think about to get started, for example, how to decide what to sell and how to choose a partner. We’ll also discuss different considerations between dropshipping and standard ecommerce, and what kinds of marketing are most effective for the average dropshipping business. Ben is the co-founder of Dropship Breakthru, you can find him on Linkedin or visit his website https://dropshipbreakthru.com/ where you can access his podcast and youtube channel. Key highlights:

0:09 - Ben’s introduction
0:52 - Getting customers clicking for high-ticket dropshipping 
1:12 - What dropshipping is and how long it’s been around  
3:17 - Targeting customers who are already looking for a specific product 
04:09 - Why go for high-ticket dropshipping? 
05:37 - Differences between dropshipping and ecommerce 
07:46 - Blending dropshipping with own product 
09:41 - How to decide what to sell 
12:41 - When do you need to get a team? 
14:15 - Exiting a dropshipping business 
15:10 - Choosing a dropshipping business partner 
16:53 - How to pitch to companies (to sell their product)
19:14 - Top Tips for getting into dropshipping
21:50 - How to get set up with less than $500 
23:25 - The importance of having a phone number
25:44 - The most common mistakes made in dropshipping 
27:07 - The importance of having website content (not just ads)
29:15 - How to do SEO well 
33:26 - Why transparency and honesty wins 
35:03 - Using content to remarket to website visitors
37:03 - The balance between offering enough choice and too much choice that distracts
40:37 - Final comments on dropshipping
43:21 - Ben’s ideal lunch guest
44:53 - Ben’s recommended marketing tools

If you’d like to hear more from Ben and Dropship Breakthru you can connect with him on Linkedin or head to www.dropshipbreakthru.com to listen to his podcast.
]]> Tue, 01 Nov 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2762 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 135 of the Customers Who Click podcast I discuss all things dropshipping with dropship guru Ben Knegendorf. We’ll be discussing the origins of dropshipping, the different tiers (high to low ticket) and what people need to think about to get started, for example, how to decide what to sell and how to choose a partner. We’ll also discuss different considerations between dropshipping and standard ecommerce, and what kinds of marketing are most effective for the average dropshipping business. Ben is the co-founder of Dropship Breakthru, you can find him on Linkedin or visit his website https://dropshipbreakthru.com/ where you can access his podcast and youtube channel. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 135 of the Customers Who Click podcast I discuss all things dropshipping with dropship guru Ben Knegendorf. We’ll be discussing the origins of dropshipping, the different tiers (high to low ticket) and what people need to think about to get started, for example, how to decide what to sell and how to choose a partner. We’ll also discuss different considerations between dropshipping and standard ecommerce, and what kinds of marketing are most effective for the average dropshipping business. Ben is the co-founder of Dropship Breakthru, you can find him on Linkedin or visit his website https://dropshipbreakthru.com/ where you can access his podcast and youtube channel. dropshipping, marketing, ecommerce No No Behind the Launch of PaddleSmash with Scott and Tim https://podcasts.fame.so/e/q804m1v8-tim-and-scott Behind the Launch of PaddleSmash with Scott and Tim 134 No No p0kmkln0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash. We discuss the challenges and opportunities of launching a product in today’s world, go-to-market strategy, and how to reach and engage with your target audience. With a wealth of experience between them, you’re sure to pick up a few tips in this podcast episode. Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com Key highlights:

0:49 - Intro to Scott & Tim
01:23 - What is PaddleSmash?
03:36 - Why PaddleSmash is taking off
06:04 - How the idea for PaddleSmash came about
11:43 - The difference between mass-market retailers and small D2C startups
16:11 - The strategy behind PaddleSmash’s launch
17:45 - How D2C ecommerce today shortens the cycle to get to market
20:29 - PaddleSmash’s G2M Strategy
24:28 - Using racquet sports players as low-hanging fruit
26:48 - How PaddleSmash got their first sale
28:17 - Figuring out who the decisionmaker is and discussing PaddleSmash’s main USP
30:37 - Mistakes made so far
34:00 - The complexities of selling on Amazon
38:30 - Learning from trial by fire & the kind of people who succeed at entrepreneurship
44:40 - Scott & Tim’s ideal lunch guests
46:31 - Scott & Tim’s recommended marketing tools

 If you’d like to hear more from Scott and Tim you can connect with them on LinkedIn or head over to www.paddlesmash.com. ]]> Tue, 25 Oct 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3093 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash. We discuss the challenges and opportunities of launching a product in today’s world, go-to-market strategy, and how to reach and engage with your target audience. With a wealth of experience between them, you’re sure to pick up a few tips in this podcast episode. Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 134 of the Customers Who Click podcast I catch up with Scott Brown and Tim Swindle, co-founders of one the latest outdoor games: PaddleSmash. We discuss the challenges and opportunities of launching a product in today’s world, go-to-market strategy, and how to reach and engage with your target audience. With a wealth of experience between them, you’re sure to pick up a few tips in this podcast episode. Scott and Tim are the co-founders of PaddleSmash, and you can find both of them on LinkedIn, or head to www.paddlesmash.com go-to-market strategy, marketing, ecommerce No No Augmented Reality in Advertising with Rich Watson https://podcasts.fame.so/e/183wkww8-rich-watson Augmented Reality in Advertising with Rich Watson 133 No No m0jmvmm1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 133 of the Customers Who Click podcast I discuss all things AR with Rich Watson, founder of Augmented Hype. After clarifying the difference between VR, AR and mixed reality, we delve into some real-life examples of how companies have increased AOV and conversion rates with AR, and, on top of that, reduced the return rate. A lot of that is to do with reducing customer anxiety around knowing what they’re going to get and if it’s going to suit them. Want to get started with AR but don’t know where to start? Rich shares some tips to help you, even if you’re an absolute newbie. Rich is the founder of Augmented Hype, you can find him on Linkedin. Key highlights: 

0:51 - Rich’s introduction
02:12 - What are AR ads? 
04:42 - The difference between AR and VR 
07:06 - How brands can benefit from introducing AR
09:20 - Try before you buy
13:14 - Portal Filters 
15:37 - The impact of AR on memory recall
16:36 - AR ads lower return rates
18:16 - Reducing customer anxiety with AR
19:38 - Case Study: increasing AOV in a children’s sunglasses brand
22:48 - The role of AR in alleviating sizing issues in clothing companies
24:35 - Increasing cart value with style matching
26:15 - What are the costs involved with implementing AR?
28:12 - How to implement AR well 
30:57 - Don’t wait for AR glasses to become a thing!
32:08 - How to get started and test AR for your business 
33:36 - Improving conversion rate with 3D & AR 
34:40 - Seeing the potential of AR with Polycam & 3D Scanning
36:52 - Rich’s ideal lunch guest
40:12 - Rich’s recommended marketing tools

If you’d like to hear more from Rich and Augmented Hype you can connect with him on Linkedin.
]]> Tue, 18 Oct 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2599 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 133 of the Customers Who Click podcast I discuss all things AR with Rich Watson, founder of Augmented Hype. After clarifying the difference between VR, AR and mixed reality, we delve into some real-life examples of how companies have increased AOV and conversion rates with AR, and, on top of that, reduced the return rate. A lot of that is to do with reducing customer anxiety around knowing what they’re going to get and if it’s going to suit them. Want to get started with AR but don’t know where to start? Rich shares some tips to help you, even if you’re an absolute newbie. Rich is the founder of Augmented Hype, you can find him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 133 of the Customers Who Click podcast I discuss all things AR with Rich Watson, founder of Augmented Hype. After clarifying the difference between VR, AR and mixed reality, we delve into some real-life examples of how companies have increased AOV and conversion rates with AR, and, on top of that, reduced the return rate. A lot of that is to do with reducing customer anxiety around knowing what they’re going to get and if it’s going to suit them. Want to get started with AR but don’t know where to start? Rich shares some tips to help you, even if you’re an absolute newbie. Rich is the founder of Augmented Hype, you can find him on Linkedin. cro, marketing, augmented reality No No Managing Subscription Models Effectively with Harvey Hodd https://podcasts.fame.so/e/0njlwj0n-harvey Managing Subscription Models Effectively with Harvey Hodd 132 No No 40prlnm0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 132 of the Customers Who Click podcast I caught up with Harvey Hodd, co-founder and CEO of Relo by Blueprint. With a background in building and running successful Shopify stores, Harvey witnessed first-hand some of the issues in the customer journey - specifically post-order. We’ll be discussing Harvey’s thoughts about these issues, and how best to solve them. Ultimately struggling with subscription churn prompted Harvey and his business partner to launch an app specifically to help with this problem, so you can expect plenty of practical advice on optimising and managing subscription models effectively. Harvey is CEO and co-founder at Relo by Blueprint, you can connect with him on Linkedin. Key highlights:

0:10 - Harvey’s intro
1:03 - The catalyst for creating Blueprint
4:25 - Making the reorder process personalised, quick & easy
6:44 - Reordering for non-standard use cases
11:43 - The logic behind Relo 
13:37 - Keeping customers subscribed 
15:00 - Making subscriptions flexible
18:45 - Updating payment details
19:23 - Subscribe and Save
24:06 - Customer Gifts 
25:54 - Offering increased experiences for subscribers
29:43 - “One and done” customers
33:35 - Customer Feedback
35:56 - Managing & preventing Cancellations
41:20 - Harvey’s recommended marketing tools 

If you’d like to find out more about Harvey, you connect with him on Linkedin or head over to https://www.reloapp.co.  
]]> Tue, 11 Oct 2022 07:12:00 +0000 Will Laurenson Will Laurenson 2649 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 132 of the Customers Who Click podcast I caught up with Harvey Hodd, co-founder and CEO of Relo by Blueprint. With a background in building and running successful Shopify stores, Harvey witnessed first-hand some of the issues in the customer journey - specifically post-order. We’ll be discussing Harvey’s thoughts about these issues, and how best to solve them. Ultimately struggling with subscription churn prompted Harvey and his business partner to launch an app specifically to help with this problem, so you can expect plenty of practical advice on optimising and managing subscription models effectively. Harvey is CEO and co-founder at Relo by Blueprint, you can connect with him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 132 of the Customers Who Click podcast I caught up with Harvey Hodd, co-founder and CEO of Relo by Blueprint. With a background in building and running successful Shopify stores, Harvey witnessed first-hand some of the issues in the customer journey - specifically post-order. We’ll be discussing Harvey’s thoughts about these issues, and how best to solve them. Ultimately struggling with subscription churn prompted Harvey and his business partner to launch an app specifically to help with this problem, so you can expect plenty of practical advice on optimising and managing subscription models effectively. Harvey is CEO and co-founder at Relo by Blueprint, you can connect with him on Linkedin. No No Optimizing the Post-Purchase Journey with Blake Imperl https://podcasts.fame.so/e/2865p2xn-blake Optimizing the Post-Purchase Journey with Blake Imperl 131 No No j12p5kq1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 131 of the Customers Who Click podcast I have the pleasure of welcoming Blake Imperl on my show for the second time. We’ll be discussing the post-purchase customer journey and how Wonderment are helping Shopify stores to own the communication with customers after they have made a purchase, which ultimately makes them happier and more likely to return. The average consumer checks their order status, about four to five times post purchase, and typically it’s absurd to think is that we've always sent that traffic to a FedEx or DHL, or USPS or Royal Mail, whatever that case is. And we're really missing a lot of opportunity to drive that traffic back to our site. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Blake is Head of Merchant Enablement at Wonderment, you can find him on Linkedin or Twitter. Key highlights:

0:14 - Blake’s Introduction
0:50 - How to keep customers clicking post-purchase
09:49 - The importance of the tracking page
12:17 - Tailored communication 
14:48 - Branded transactional emails & Privacy laws 
19:52 - Swipe file of great transactional emails
20:47 - First time vs returning customers
28:10 - Getting Customer Feedback
36:11 - The Price of Communication
40:45 - Top Tips for Tracking pages
44:47 - Brands who are doing it right

If you’d like to hear more from Blake, you can connect with him on Linkedin or head over to https://www.wonderment.com 
]]> Tue, 04 Oct 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2816 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 131 of the Customers Who Click podcast I have the pleasure of welcoming Blake Imperl on my show for the second time. We’ll be discussing the post-purchase customer journey and how Wonderment are helping Shopify stores to own the communication with customers after they have made a purchase, which ultimately makes them happier and more likely to return. The average consumer checks their order status, about four to five times post purchase, and typically it’s absurd to think is that we've always sent that traffic to a FedEx or DHL, or USPS or Royal Mail, whatever that case is. And we're really missing a lot of opportunity to drive that traffic back to our site. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Blake is Head of Merchant Enablement at Wonderment, you can find him on Linkedin or Twitter. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 131 of the Customers Who Click podcast I have the pleasure of welcoming Blake Imperl on my show for the second time. We’ll be discussing the post-purchase customer journey and how Wonderment are helping Shopify stores to own the communication with customers after they have made a purchase, which ultimately makes them happier and more likely to return. The average consumer checks their order status, about four to five times post purchase, and typically it’s absurd to think is that we've always sent that traffic to a FedEx or DHL, or USPS or Royal Mail, whatever that case is. And we're really missing a lot of opportunity to drive that traffic back to our site. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Blake is Head of Merchant Enablement at Wonderment, you can find him on Linkedin or Twitter. marketing, digital marketing, ecommerce No No What to focus on for the rest of 2022 https://podcasts.fame.so/e/4899kp08-jem What to focus on for the rest of 2022 130 No No v17lm340 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin. Key highlights:

0:10 - Jem’s Introduction
01:07 - The switch from UGC to AGC
02:56 - How the advertising landscape has changed since the pandemic 
05:20 - What things are working well right now 
07:03 - The importance of diversification
09:34 - TikTok vs Facebook 
14:02 - Will CTRs on TikTok improve? 
16:33 - Ad Creative Software
22:08 - The current problems clients are having
26:28 - Keeping things simple 
29:23 - How AGC works 
31:56 - Jem’s tips on getting more money out of your business
36:37 - When to draw conclusions from tests
40:17 - Importance of looking at the whole customer cycle 
46:20 - How to treat new vs returning customers
51:03 - Educating customers in the post-purchase phase
55:41 - Jem’s dream marketing lunch guest
56:21 - Jem’s recommended marketing tools

If you’d like to hear more from Jem and Adcubator you can connect with him on Linkedin.


]]> Tue, 27 Sep 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3423 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 130 of the Customers Who Click podcast I spoke with Jem Bourouh, CEO of Adcubator. We’re going to be exploring how the marketing landscape has changed over the last 12 months At the end of the day, content creators are content creators, actors are actors. And they can showcase products a bit more. It’s important to keep adapting, keep changing things up and looking to improve your marketing. Channels change, consumers change, and if you don’t keep on top of things you’ll fall behind. Jem is the CEO of Adcubator, you can find him on Linkedin. No No Squeezing Data out of Forms with Chad Reid - Jotform https://podcasts.fame.so/e/r87m39y8-squeezing-data-out-of-forms-with-chad-reid-jotform Squeezing Data out of Forms with Chad Reid - Jotform 129 No No k08w74m1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 129 of the Customers Who Click podcast I spoke with Chad Reid, VP of Marketing at Jotform. We’re going to be exploring what the key to a good form is, how to optimise them, and some out of the box thinking ways to use them. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Collecting data is top of everyones agenda right now. Whether its capturing user feedback, generating leads, or zero party data, forms are being used by every ecommerce business. But the best businesses are constantly optimizing those forms, collecting more, better data. Chad is the VP of Marketing at Jotform, you can find him on Linkedin or head over to https://www.jotform.com/ Key highlights:

0:10 - Chad’s Introduction
03:12 - How does Chad keep customers clicking on forms?
05:52 - Subtext is key, customers must understand why they’re providing data
08:31 - Why clarity is important. Provide instructions to your users
10:59 - Over-asking is a huge mistake. Only ask for the data you need
14:10 - But length of form isn’t the key decider of conversion rate
17:14 - The flow & structure of the form matters. Group your questions.
20:19 - Video is also a great way to enhance forms
26:09 - The big mistakes brands make building forms
28:16 - What else can you use forms for? (Chad uses them for everything…)
34:30 - Tools that Chad recommends


If you’d like to hear more from Chad, you can find him on Linkedin or head over to https://www.jotform.com/


]]> Tue, 20 Sep 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2170 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 129 of the Customers Who Click podcast I spoke with Chad Reid, VP of Marketing at Jotform. We’re going to be exploring what the key to a good form is, how to optimise them, and some out of the box thinking ways to use them. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Collecting data is top of everyones agenda right now. Whether its capturing user feedback, generating leads, or zero party data, forms are being used by every ecommerce business. But the best businesses are constantly optimizing those forms, collecting more, better data. Chad is the VP of Marketing at Jotform, you can find him on Linkedin or head over to https://www.jotform.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 129 of the Customers Who Click podcast I spoke with Chad Reid, VP of Marketing at Jotform. We’re going to be exploring what the key to a good form is, how to optimise them, and some out of the box thinking ways to use them. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Collecting data is top of everyones agenda right now. Whether its capturing user feedback, generating leads, or zero party data, forms are being used by every ecommerce business. But the best businesses are constantly optimizing those forms, collecting more, better data. Chad is the VP of Marketing at Jotform, you can find him on Linkedin or head over to https://www.jotform.com/ marketing, digital marketing, cro No No How 88Vape Grew by Focusing on the Customer Experience https://podcasts.fame.so/e/q809v0rn-how-88vape-grew-by-focusing-on-the-customer-experience How 88Vape Grew by Focusing on the Customer Experience 128 No No p0kyn6q0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 128 of the Customers Who Click podcast I spoke with Dean Lee, Head of Digital and Ecommerce at 88 Vape. Vaping, or eliquids, is a regulated industry which does make things more difficult. Payment providers are limited and sometimes more expensive, you’re locked out of certain distribution channels, advertising channels, you might need age verification tools in place, all of which add costs. Once we started to get that message across to the community, and to our audience and our customers they started to understand that we’re just trying to offer a quality, affordable product. Being the cheapest on the market has its pros and cons, as we’ve discussed before, but once you start to build that trust, once you give customers a good experience they’ll keep coming back, and crucially, they’ll bring others with them. Dean is the Head of Digital and Ecommerce at 88 Vape, you can find him on Linkedin or head over to https://www.88vape.com/ Key highlights:

0:09 - Dean’s Introduction
03:08 - Why Vaping is such a tough industry
0405 - Being cheapest comes with its own problems
08:17 - Every customer counts when acquisition is tough
10:19 - Happy customers are valuable customers, 42k reviews says it all
14:35 - Filling out their product portfolio to compete
17:18 - Being number 1 on Google matters when you can’t do paid acquisition
25:20 - Put some time aide to do customer service yourself
29:11 - OOH advertising builds trust because surely you’re a big brand
34:53 - Deans dream lunch guest
37:52 - Deans top marketing tools

If you’d like to hear more from Dean,  you can connect with him on Linkedin or head over to https://www.88vape.com/


]]> Tue, 13 Sep 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2170 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 128 of the Customers Who Click podcast I spoke with Dean Lee, Head of Digital and Ecommerce at 88 Vape. Vaping, or eliquids, is a regulated industry which does make things more difficult. Payment providers are limited and sometimes more expensive, you’re locked out of certain distribution channels, advertising channels, you might need age verification tools in place, all of which add costs. Once we started to get that message across to the community, and to our audience and our customers they started to understand that we’re just trying to offer a quality, affordable product. Being the cheapest on the market has its pros and cons, as we’ve discussed before, but once you start to build that trust, once you give customers a good experience they’ll keep coming back, and crucially, they’ll bring others with them. Dean is the Head of Digital and Ecommerce at 88 Vape, you can find him on Linkedin or head over to https://www.88vape.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 128 of the Customers Who Click podcast I spoke with Dean Lee, Head of Digital and Ecommerce at 88 Vape. Vaping, or eliquids, is a regulated industry which does make things more difficult. Payment providers are limited and sometimes more expensive, you’re locked out of certain distribution channels, advertising channels, you might need age verification tools in place, all of which add costs. Once we started to get that message across to the community, and to our audience and our customers they started to understand that we’re just trying to offer a quality, affordable product. Being the cheapest on the market has its pros and cons, as we’ve discussed before, but once you start to build that trust, once you give customers a good experience they’ll keep coming back, and crucially, they’ll bring others with them. Dean is the Head of Digital and Ecommerce at 88 Vape, you can find him on Linkedin or head over to https://www.88vape.com/ marketing,ecommerce,growth,d2c,digitalmarketing,customerexperience No No Engaging Customers with Fun Drunk Auntie Content https://podcasts.fame.so/e/mn49xqp8-katrina Engaging Customers with Fun Drunk Auntie Content 127 No No x06ml2y1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/ Key highlights:

0:10 - Katrina’s Introduction
01:25 - How to keep customers clicking with copy
01:50 - What people really click on
03:28 - Fun Drunk Auntie content
07:21 - Viral content that people want to engage with
10:00 - How to identify these opportunities
10:50 - Is copy really just about the words?
13:03 - The process behind creating good content
26:29 - How to hire copywriters
34:30 - What tools Katrina uses to manage content
42:15 - Katrina’s dream lunch guest
48:01 - How to get in touch

If you’d like to hear more from Katrina, you can find her on Linkedin or head over to https://copysmiths.com/


]]> Tue, 06 Sep 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2863 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/ marketing, digital marketing, copywriting, content marketing, ecommerce, d2c No No Why the Customer Experience is So Important to Kukoon Rugs https://podcasts.fame.so/e/6nr3kmz8-paul-v Why the Customer Experience is So Important to Kukoon Rugs 126 No No 815xzy40 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely We’re going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we’re also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Paul is the Managing Director of Kukoon Rugs, you can find him on Linkedin or head over to https://www.kukoonrugs.com/ Key highlights:

0:10 - Paul’s Introduction
03:39 - Why product reviews are so important
05:07 - Working with micro-influencers
07:08 - Customers do social cross checking to verify a business
11:43 - Connecting better with their online audience
17:35 - Always making sure website load speed is kept down
26:41 - Optimising for your traffic (mobile traffic)
29:52 - 2 Second Lean (making life better by 2 seconds)
40:26 - Exploring new search opportunities
43:19 - Pauls dream marketing lunch guest
44:41 - Pauls recommended marketing tools

If you’d like to hear more from Paul, you can connect with him on Linkedin or head over to https://www.kukoonrugs.com/


]]> Tue, 30 Aug 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2796 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely We’re going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we’re also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Paul is the Managing Director of Kukoon Rugs, you can find him on Linkedin or head over to https://www.kukoonrugs.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 126 of the Customers Who Click podcast I spoke with Paul Vallely We’re going to explore a range of topics today including their micro-influencer strategy and focus on top of funnel marketing, but we’re also going to talk about how they provide a great on-site experience for customers to ensure they convert as many as possible, and the importance of great customer service. Product reviews have become absolutely essential in modern business. And there, we see that products with reviews convert convert at a far higher rate. Trust is essential for any business, and it comes about through social proof, and the way the company acts and behaves. If a company treats its customers well, gives them a great experience on top of a great product, they’ll see conversion and retention. Paul is the Managing Director of Kukoon Rugs, you can find him on Linkedin or head over to https://www.kukoonrugs.com/ marketing, ecommerce, digital marketing, d2c No No Engaging Customers with Quality Video Content https://podcasts.fame.so/e/p8my67q8-engaging-customers-with-quality-video-content Engaging Customers with Quality Video Content 125 No No 70v4p5v0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 125 of the Customers Who Click podcast I spoke with Frost Li, Founder of Social Chat. Social Chat does focus on shoppable live streams, but they also work with you to ensure you can re-use that content, chop it up and turn it into useful sales material across the customer experience. Video content, especially live, is great for dealing with questions and concerns. A lot of the time customers dont want to read paragraph after paragraph of text to find the answers, but the same content in video format can be acceptable to them. I've always been working to really get users to click more, and more importantly, with satisfaction with every click. This satisfaction piece is key. Customers have limited tolerance for websites, so if they’re not getting what they expected when they click, that tolerance gets used up and eventually they bounce. Frost is the Founder of Social Chat, you can find her on LinkedIn or head over to https://socialchat.ai/ Key highlights:

02:32 - 10:23 - How Does Frost Keep Customers Clicking? - High quality, engaging content, to engage users in the long term instead of just trying to get that quick sale. Customers want to know that youre the right product for them, not just a little cheaper than the competition (or more expensive). Engaging video content allows you to show off the product, talk about all its pros and cons, give advice such as recipes or style guides. There’s so much use for it across the customer journey to really add value to the customers life, and convince them that this really is the right product for them.

10:56 - 15:16 - How To Mass Product Video Content - Content doesnt have to be high end studio quality. In fact, a lot the time its the lower quality stuff that comes across more genuine and authentic. Customers are more engaged when the video feels real, rather than something thats got an entire team prepping every little aspect of it

Another way of course is UGC, getting your customers to talk about why your product is so amazing is the perfect way to sell. They’ll speak in a language your customers understand, they’ll describe the product differently to you and so cover those angles you might not have considered.

Another plus side is there might only be one of you, but you might be able to recruit dozens of customers to produce video content.

15:42 - 19:17 - What Content Works Best? - Sales content does have its place, but its the engaging, interactive, and informative content that works best. Everyone likes a 10% discount, but if they don’t believe in the product, don’t believe in the quality of it for example, it takes a big discount to get the to open their wallets. Educational content answers the ‘Why’, it answers the ‘Is this the right product for me?’ question, and justifies the price in doing so.

20:15 - 28:27 - Frost’s Top Tips - Think of it as your entire marketing strategy, rather than just producing some content to go on your website. You’ll solve so many problems by just focusing on engaging content, answering questions about the product, how it can be used, styled, cooked, whatever. 

Don’t worry about trying to produce 200 pieces of content super quickly across your website. Focus on core areas, the 80:20 rule. If you’ve got hundreds or even thousands of SKUs itll take you ages to produce the content for them, so focus on the level above. Focus on brand or category level content that engages and educates the customer more generally about your business, rather than trying to focus on individual products.

Finally, make sure you have some attribution in place. Find out whether people watching the videos actually improves conversion, get analytics in the video themselves so you can see where people drop off, or where people stop to actually make their purchase.

If you’re not tracking performance, you don’t really know what the point is.

29:00 - 40:33 - Mistakes to Avoid in Video Content - Be data driven, properly data driven. It takes time, this is a long term approach, you need to analyse video performance, but also think outside the box with your analysis. What time of the day are you doing video content? If you’re seeing dropoff at certain times, could there be external factors influencing this? For example, is everyone going for lunch? Or do people drop off exactly on the hour mark. It could have nothing to do with your content.

Just like with advertising, you wouldn’t spend $100 and then make sweeping changes based on that data because its just not enough. You’d spend more, wait for enough data, analyse it and then make changes.

41:14 - Who Would Frost Like to Take For Lunch in the D2C Marketing World?

Someone from Nike to discuss their influencer and video strategy.

42:43 - Frost’s Must-Have Ecommerce Tools:

  • Google Analytics

If you’d like to hear more from Frost, you can connect with her on LinkedIn or head over to https://socialchat.ai/.


]]> Tue, 23 Aug 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2577 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 125 of the Customers Who Click podcast I spoke with Frost Li, Founder of Social Chat. Social Chat does focus on shoppable live streams, but they also work with you to ensure you can re-use that content, chop it up and turn it into useful sales material across the customer experience. Video content, especially live, is great for dealing with questions and concerns. A lot of the time customers dont want to read paragraph after paragraph of text to find the answers, but the same content in video format can be acceptable to them. I've always been working to really get users to click more, and more importantly, with satisfaction with every click. This satisfaction piece is key. Customers have limited tolerance for websites, so if they’re not getting what they expected when they click, that tolerance gets used up and eventually they bounce. Frost is the Founder of Social Chat, you can find her on LinkedIn or head over to https://socialchat.ai/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 125 of the Customers Who Click podcast I spoke with Frost Li, Founder of Social Chat. Social Chat does focus on shoppable live streams, but they also work with you to ensure you can re-use that content, chop it up and turn it into useful sales material across the customer experience. Video content, especially live, is great for dealing with questions and concerns. A lot of the time customers dont want to read paragraph after paragraph of text to find the answers, but the same content in video format can be acceptable to them. I've always been working to really get users to click more, and more importantly, with satisfaction with every click. This satisfaction piece is key. Customers have limited tolerance for websites, so if they’re not getting what they expected when they click, that tolerance gets used up and eventually they bounce. Frost is the Founder of Social Chat, you can find her on LinkedIn or head over to https://socialchat.ai/ marketing, content marketing, brand, customer experience, conversion rate optimisation, digital marketing No No Achieving Brand Consistency Before Trying to Scale https://podcasts.fame.so/e/2n69m3y8-ruthie Achieving Brand Consistency Before Trying to Scale 124 No No j02n7xw0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 124 of the Customers Who Click podcast I spoke with Ruthie Sterrett, founder of the Consistency Corner. Ruthie helps brands establish the foundations of the marketing strategy to ensure consistency. As someone who has worked in startups as well as those larger established businesses, I can say from firsthand experience that consistency is key. If you keep changing branding, changing design style, tone of voice, or if you just dont have this in the first place, its all a lot more difficult! What you all have to remember is what's your brand promise? What is the outcome that you're giving to your customers, either through the in-store or online experience. What you want your customers to feel is such an important way of thinking about brand and consistency. If you’re not focused there, its impossible to create that feeling in your customers, and so they wont build that emotional attachment to your business. Ruthie is the Founder of the Consistency Corner, you can find her on LinkedIn or head over to https://www.ruthiesterrett.com/. Key highlights:

11:25 - 25:18 - How Does Ruthie Keep Customers Clicking? - You’ve got to really nail your branding, and be really consistent with it. But this doesnt just apply to one single person, it applies to the business as a whole. Every touchpoint a consumer has with your brand should feel like its your brand. The whole business needs to be on board with it. If that message or brand experience isnt there, then a lot more campaigns fall flat because they seem out of place and random.

25:26 - 32:40 - How Can You Identify Voice of Customer? - Speak to your customers. Interview them, call them, get on the sales floor or into customer service for a few days. Really experience what its like on the front line, and get that feedback from them.  This is something I do all the time with my clients, Im always speaking to their customers so we can hear what they actually want from the brand.

What you’ll also find out, is simply what information they’re looking for on your website, which might not be very visible or obvious. I’ve lost track of the number of websites i’ve reviewed where customers have been asking about their shipping & returns policies.

33:06 - 43:58 - What Are the Common Mistakes Brands Make - Too many brands lean on the product itself to do the selling. They talk about its features, and maybe if they’ve done a good job, they talk about how it helps customers. But not often enough is the brand story really pushed through, the customers arent engaged by the product or brand, and so it comes down to comparing one product to another, not one brand to a product.

There will be dozens of competing products out there, its not enough to just explain how your product works.

44:06 - Who Would Ruthie Like to Take For Lunch in the D2C Marketing World?

Heidi Zack, founder of Third Love.

45:01 - Ruthie’s Must-Have Ecommerce Tools:

  • Marketing Made Simple

If you’d like to hear more from Ruthie, you can connect with her on LinkedIn or head over to https://www.ruthiesterrett.com/


]]> Tue, 16 Aug 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3050 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 124 of the Customers Who Click podcast I spoke with Ruthie Sterrett, founder of the Consistency Corner. Ruthie helps brands establish the foundations of the marketing strategy to ensure consistency. As someone who has worked in startups as well as those larger established businesses, I can say from firsthand experience that consistency is key. If you keep changing branding, changing design style, tone of voice, or if you just dont have this in the first place, its all a lot more difficult! What you all have to remember is what's your brand promise? What is the outcome that you're giving to your customers, either through the in-store or online experience. What you want your customers to feel is such an important way of thinking about brand and consistency. If you’re not focused there, its impossible to create that feeling in your customers, and so they wont build that emotional attachment to your business. Ruthie is the Founder of the Consistency Corner, you can find her on LinkedIn or head over to https://www.ruthiesterrett.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 124 of the Customers Who Click podcast I spoke with Ruthie Sterrett, founder of the Consistency Corner. Ruthie helps brands establish the foundations of the marketing strategy to ensure consistency. As someone who has worked in startups as well as those larger established businesses, I can say from firsthand experience that consistency is key. If you keep changing branding, changing design style, tone of voice, or if you just dont have this in the first place, its all a lot more difficult! What you all have to remember is what's your brand promise? What is the outcome that you're giving to your customers, either through the in-store or online experience. What you want your customers to feel is such an important way of thinking about brand and consistency. If you’re not focused there, its impossible to create that feeling in your customers, and so they wont build that emotional attachment to your business. Ruthie is the Founder of the Consistency Corner, you can find her on LinkedIn or head over to https://www.ruthiesterrett.com/. marketing, ecommerce, d2c, CRO, brand, copywriting No No Boosting Average Order Value with Personalised Experiences https://podcasts.fame.so/e/rn7mqz3n-shanif-dhanani Boosting Average Order Value with Personalised Experiences 123 No No k18wxv70 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 123 of the Customers Who Click podcast I spoke with Shanif Dhanani, the founder of Apteo, a tool which automatically segments your customer base and provides recommended upsells and recommendations to them with the objective of boosting conversion rates and average order value. If you're sending something that delights them, then customers are going to care more about what you have to say. Personalisation is key, and while you can do some of it manually (e.g. if people buy this product, then recommend the complementary products), automation will not only make your life easier, but you’ll see better results from it as well. Shanif is the Founder & CEO of Aoteo. You can connect with him on LinkedIn or head over to .https://www.apteo.co/ Key highlights:

00:58 - 09:40 - How does Shanif Keep Customers Clicking? - Personalisation. If you send the right message, to the right person, at the right time, you’ve got a far better chance of engaging them and hopefully getting the conversion. If you can find that right moment to delight them, educate them, or get that correct product in front of them, then you’re on to a winner.

It’s a very data heavy space, but its important not to get too bogged down yourself creating hundreds of segments. It’s still OK to be fairly broad on this.

You also need to weight your data. Some data is more important than others. Pure transactional data is pretty strong, but maybe geographic data has some indicators, but its still not going to be black and white.

10:27 - 12:50 - How to Get this Right? - Firstly, centralise your data. Make sure you can get a good view on everything at once so you’re able to create segments, see how different audiences response and interact with your business.

Then look at some simple opportunities. Look for where people are buying several different products together, and use this as the upsell idea for those who arent buying them together straight away.

Come up with some high level objectives. What are you really trying to achieve here? Is it an improvement in email performance? PPC? Social ads? Explore that data, and come up with some ideas to target that specifically.


13:21 - 19:56 - Automated vs Manual Recommendations - Smaller brands can definitely get started with manual. As recommended before, find products that are regularly bought in addition to your best sellers, and offers those as upsells to anyone who didnt buy them. Automation kicks in when you’ve got the data and the scale to support it. It works well for companies with loads of products, because it can match them up automatically, but again, this only really works if theres enough data to allow the matching.

Automation also gives you other insights that you might have missed. If you have a product that almost never sells, and suddenly it gets picked up by the automation, you’re going to want to look into why.

20:22 - 32:12 - What are the Challenges in Getting Started? - The biggest blockers here tend to be one of two things. Either a company doesnt have the resource to explore this, set up some manual automations, then manage the integration of automation, or they don’t have the knowledge to even begin targeting this.

As we all know, sending the same message to everyone on your list just doesnt work, yet so many businesses still do it. So if this is you, just think how much more money you could be making, how many more customers you could be stealing from your competitors by just putting in a little work and leaving some emails on autopilot.

32:25 - Who Would Shanif Like to Take For Lunch in the D2C Marketing World?

Neil Patel, Nick Sharma, Chase Dimond.

If you’d like to hear more from Shanif, you can connect with him on LinkedIn or head over to https://conversionadvocates.com/.


]]> Tue, 09 Aug 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2052 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 123 of the Customers Who Click podcast I spoke with Shanif Dhanani, the founder of Apteo, a tool which automatically segments your customer base and provides recommended upsells and recommendations to them with the objective of boosting conversion rates and average order value. If you're sending something that delights them, then customers are going to care more about what you have to say. Personalisation is key, and while you can do some of it manually (e.g. if people buy this product, then recommend the complementary products), automation will not only make your life easier, but you’ll see better results from it as well. Shanif is the Founder & CEO of Aoteo. You can connect with him on LinkedIn or head over to .https://www.apteo.co/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 123 of the Customers Who Click podcast I spoke with Shanif Dhanani, the founder of Apteo, a tool which automatically segments your customer base and provides recommended upsells and recommendations to them with the objective of boosting conversion rates and average order value. If you're sending something that delights them, then customers are going to care more about what you have to say. Personalisation is key, and while you can do some of it manually (e.g. if people buy this product, then recommend the complementary products), automation will not only make your life easier, but you’ll see better results from it as well. Shanif is the Founder & CEO of Aoteo. You can connect with him on LinkedIn or head over to .https://www.apteo.co/ No No Maintaining Tone of Voice Consistency Across Markets & Audiences https://podcasts.fame.so/e/68r3v46n-maintaining-tone-of-voice-consistency-across-markets-audiences Maintaining Tone of Voice Consistency Across Markets & Audiences 122 No No 805x59v1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 122 of the Customers Who Click podcast I spoke with Rachel Spedding, the Head of Copy at Photobox, one of the UKs biggest online photo printing companies. In this episode we explored how brands can speak to different audiences, even in different languages, while still maintaining that same tone of voice and brand consistency. It's pretty rare to find a photo company who are charging full price, so we need a point of difference. Differentiation is key, especially in highly competitive markets, and while you may have to introduce discounts to keep your pricing at a similar level to competitors, its essential to have those points of differentiation that convince customers youre the better service for them, and keep them coming back. Rachel is the Head of Copy at Photobox. You can connect with her on LinkedIn or head over to https://www.photobox.co.uk/. In episode 122 of the Customers Who Click podcast I spoke with Rachel Spedding, the Head of Copy at Photobox, one of the UKs biggest online photo printing companies. In this episode we explored how brands can speak to different audiences, even in different languages, while still maintaining that same tone of voice and brand consistency.

It's pretty rare to find a photo company who are charging full price, so we need a point of difference.

Differentiation is key, especially in highly competitive markets, and while you may have to introduce discounts to keep your pricing at a similar level to competitors, its essential to have those points of differentiation that convince customers youre the better service for them, and keep them coming back.

Rachel is the Head of Copy at Photobox. You can connect with her on LinkedIn or head over to https://www.photobox.co.uk/.


Key highlights:

01:22 - 12:30 - How Does Photobox Keep Customers Clicking? - Photobox customers love a discount, and its a category where everyone discounts quite heavily, so its key to find differentiators. 

Photobox focuses on 3 key pillars. Ease of use, Quality, and Speed of delivery. The discount might be how you find the business in the first place, but they want to ensure that the experience you have is why you keep coming back for more. 

13:12 - 17:43 - How to Maintain Brand Tone of Voice Across 11 Languages - Having English and French teams help as they can cross check with each other for that consistency, and then they use an agency to translate into other languages. The agency uses AI to learn and product content in their tone of voice, with the specific words they use, but there’s always some feedback from customers, or even internally that a certain word didnt really make sense in the context. So they go back to their international copy guide and make some tweaks. It’s not going to be perfect, but they keep trying to improve their systems.

18:36 - 28:04 - How do Copywriters Produce Relevant Content for Different Channels - Working really closely with the other marketing teams is really important. Understanding the differences between Facebook, PPC, email etc is really important so that they can produce the copy that works best for them. Teams cant be siloed, they have to share insight and their experience, but it also works both ways. If it turns out that PPC are running some great campaigns that are off brand, copy steps in to make some changes.

28:58 - 32:36 - How Photobox Reaches Different Audiences Simultaneously - Photobox focuses on 4 key audiences, so its important to understand the language they all use, the messages that appeal to them most, but also where they hang out. You might find that you have an older generation on email, a younger one via certain social media, and another different audience likes using your app. So you can still follow your key pillars for all audiences, and look to make smaller changes throughout the copy to appeal to the audience that you’re infront of at that moment.

37:30 - 49:20 - What is Microcopy and How Does it Work? - Microcopy is these small nuggets of copy you dot around your website and app to create impact where previously things might have been a bit dry. They claim that their app is super easy to use, so the copy has to be super easy to read as well. You can’t go and put paragraph after paragraph of text in, because customers want it to be super quick and easy. There are some places where the copy is supposed to be quite formal, legal, things related to GDPR, tracking, notifications. Theres so much opportunity to explain this in fun, engaging ways that make the customer realise that it can be beneficial to them.

49:31 - Who Would Rachel Like to Take For Lunch in the D2C Marketing World?

Whitney Wolfe Herd, the founder of Bumble, how she managed to shifted the dating scene, or the marketing team at Gorilla, the delivery app, about how they’re trying to be the best in the market.

52:27 - Rachel’s Must-Have Ecommerce Tools:

  • Grammarly
  • Facebook ads library
  • Milled.com

If you’d like to hear more from Rachel, you can connect with her on LinkedIn or head over to https://www.photobox.co.uk/.


]]> Tue, 02 Aug 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3028 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 122 of the Customers Who Click podcast I spoke with Rachel Spedding, the Head of Copy at Photobox, one of the UKs biggest online photo printing companies. In this episode we explored how brands can speak to different audiences, even in different languages, while still maintaining that same tone of voice and brand consistency. It's pretty rare to find a photo company who are charging full price, so we need a point of difference. Differentiation is key, especially in highly competitive markets, and while you may have to introduce discounts to keep your pricing at a similar level to competitors, its essential to have those points of differentiation that convince customers youre the better service for them, and keep them coming back. Rachel is the Head of Copy at Photobox. You can connect with her on LinkedIn or head over to https://www.photobox.co.uk/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 122 of the Customers Who Click podcast I spoke with Rachel Spedding, the Head of Copy at Photobox, one of the UKs biggest online photo printing companies. In this episode we explored how brands can speak to different audiences, even in different languages, while still maintaining that same tone of voice and brand consistency. It's pretty rare to find a photo company who are charging full price, so we need a point of difference. Differentiation is key, especially in highly competitive markets, and while you may have to introduce discounts to keep your pricing at a similar level to competitors, its essential to have those points of differentiation that convince customers youre the better service for them, and keep them coming back. Rachel is the Head of Copy at Photobox. You can connect with her on LinkedIn or head over to https://www.photobox.co.uk/. marketing, copywriting, customer experience, digital marketing, conversion rate optimisation, ecommerce, d2c No No Optimising with Brand First CRO https://podcasts.fame.so/e/58zml0jn-shaun-brandt Optimising with Brand First CRO 121 No No 81zmyzv0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 121 of the Customers Who Click podcast I spoke with Shaun Brandt, Co-Founder of Oddit, a brand-led CRO service. As I’m sure you’re aware, CRO is incredibly important for brands. It can have a huge impact on your business, making you more efficient and more profitable. Oddit puts a focus on brand-led CRO, and this is important because it’s essential to have that brand consistency in the first place. You need to be recognisable, and you need to be consistent if you expect people to remember your brand and come back to purchase from you. There’s tremendous merit in customer surveys and A/B tests, but we really are kind of a step before that. They provide a UX teardown of a website with a focus on brand and consistency to help companies lay the foundation for optimisation. If you’d like to contact Shaun you can reach out to him on LinkedIn or visit the Oddit website. Tue, 26 Jul 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2777 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 121 of the Customers Who Click podcast I spoke with Shaun Brandt, Co-Founder of Oddit, a brand-led CRO service. As I’m sure you’re aware, CRO is incredibly important for brands. It can have a huge impact on your business, making you more efficient and more profitable. Oddit puts a focus on brand-led CRO, and this is important because it’s essential to have that brand consistency in the first place. You need to be recognisable, and you need to be consistent if you expect people to remember your brand and come back to purchase from you. There’s tremendous merit in customer surveys and A/B tests, but we really are kind of a step before that. They provide a UX teardown of a website with a focus on brand and consistency to help companies lay the foundation for optimisation. If you’d like to contact Shaun you can reach out to him on LinkedIn or visit the Oddit website. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 121 of the Customers Who Click podcast I spoke with Shaun Brandt, Co-Founder of Oddit, a brand-led CRO service. As I’m sure you’re aware, CRO is incredibly important for brands. It can have a huge impact on your business, making you more efficient and more profitable. Oddit puts a focus on brand-led CRO, and this is important because it’s essential to have that brand consistency in the first place. You need to be recognisable, and you need to be consistent if you expect people to remember your brand and come back to purchase from you. There’s tremendous merit in customer surveys and A/B tests, but we really are kind of a step before that. They provide a UX teardown of a website with a focus on brand and consistency to help companies lay the foundation for optimisation. If you’d like to contact Shaun you can reach out to him on LinkedIn or visit the Oddit website. marketing, ecommerce, d2c, conversion rate optimisation, digital marketing No No How Furniture Boxs’ Tech Stack Helps Them Launch New Channels https://podcasts.fame.so/e/1n2p53rn-james-ewans How Furniture Boxs’ Tech Stack Helps Them Launch New Channels 120 No No 219m3z91 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 120 of the Customers Who Click podcast I spoke with James Ewens, the Head of Ecommerce at Furniture Box. We had a great chat about how businesses can use their tech stack to help them grow. Not just from a marketing point of view, but also creating efficiencies within the business, and removing mistakes and errors. All of what we do is based around using tech to further improve the speed at which we can list or the efficiency with which we can sell. If you can make efficiencies in key areas of the business, such as Product Information Management, it can significantly speed up the process of listing products on new channels, and it also reduces the likelihood of mistakes being made. This in turn then gives you more time and resource to dedicate to other areas of the business where you havent yet made these efficiencies. James is the Head of Ecommerce at Furniture Box. You can connect with him on LinkedIn or head over to https://www.furniturebox.co.uk/.
Key highlights:

01:57 - 13:57 - Biggest Opportunities for D2C Growth - Selling in more places. There’s a limit to what you can achieve if you only use your own website. Mainly limited by your ability to advertise and drive traffic, but also down to the fact that there are large audiences who will always go to a marketplace website first. Amazon, Ebay, Wayfair, there are plenty of massive websites out there that you can list your products on.

You need to be where your customers are. Which also brings an additional benefit to being on certain websites. They have their own authority, their own audience which trusts them. If they list your product, then you gain that reputation by association. If your products are good enough for a huge brand to stock, then they must be good enough for the customers.

14:10 - 20:22 - What are the Big Challenges? - The PPC bidding war right now is crazy, its got so expensive. Not only are more and more small brands moving into the space, but the bigger brands seem to be moving spend away from offline and in-store, to online. iOS updates, and the upcoming changes to Chrome are also having impacts. The data is missing to really critically analyse performance, its done more on a blended ROAS basis. 

20:23 - 29:14 - Leveraging Tech for Growth - All of what we do is based around using tech to further improve the speed at which we can list or the efficiency with which we can sell. Whether its their central order management system or product information management, they’re always looking for ways to be more efficient, and automate processes that would take some time manually. It’s allowed them to expand from 5 channels to 13. Integration partners are key for this, and its becoming more and more common.  Its got to the point where they can roll out a new channel so quickly and effortlessly, that it doesn’t really need a trial or test process it to, you just launch, and pull back if it doesnt work. The investment to do so is now so low.

29:42 - 44:25 - Using AR and QR codes to Enhance the Customer Experience - AR can be used to enhance the customer experience pre-purchase, by allowing them to really understand the dimensions of a product. They can see how a sofa or cabinet will look like in their room, get a feel for the size and the style. QR codes are great for providing information to customers. You can keep them updated with the latest manuals, guides, product advice, and other content. Furniture Box have a hub for all their products, but each product has its own QR code linking you to the right place for it.

44:34 - Who Would James Like to Take For Lunch in the D2C Marketing World?

Someone from Sofology, or Made.com, a real leader in the ecommerce space. Find out more about what they do differently, but also what works and doesnt work for them.

45:23 - James’s Must-Have Ecommerce Tools:

  • Klaviyo
  • Google Analytics

If you’d like to hear more from James, you can connect with him on LinkedIn or head over to https://www.furniturebox.co.uk/



]]> Tue, 19 Jul 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2739 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 120 of the Customers Who Click podcast I spoke with James Ewens, the Head of Ecommerce at Furniture Box. We had a great chat about how businesses can use their tech stack to help them grow. Not just from a marketing point of view, but also creating efficiencies within the business, and removing mistakes and errors. All of what we do is based around using tech to further improve the speed at which we can list or the efficiency with which we can sell. If you can make efficiencies in key areas of the business, such as Product Information Management, it can significantly speed up the process of listing products on new channels, and it also reduces the likelihood of mistakes being made. This in turn then gives you more time and resource to dedicate to other areas of the business where you havent yet made these efficiencies. James is the Head of Ecommerce at Furniture Box. You can connect with him on LinkedIn or head over to https://www.furniturebox.co.uk/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 120 of the Customers Who Click podcast I spoke with James Ewens, the Head of Ecommerce at Furniture Box. We had a great chat about how businesses can use their tech stack to help them grow. Not just from a marketing point of view, but also creating efficiencies within the business, and removing mistakes and errors. All of what we do is based around using tech to further improve the speed at which we can list or the efficiency with which we can sell. If you can make efficiencies in key areas of the business, such as Product Information Management, it can significantly speed up the process of listing products on new channels, and it also reduces the likelihood of mistakes being made. This in turn then gives you more time and resource to dedicate to other areas of the business where you havent yet made these efficiencies. James is the Head of Ecommerce at Furniture Box. You can connect with him on LinkedIn or head over to https://www.furniturebox.co.uk/. No No Making Money with Shoppable Live Streaming https://podcasts.fame.so/e/0njxx4rn-sarah-williams Making Money with Shoppable Live Streaming 119 No No 40ppp7v0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 1119 of the Customers Who Click podcast I spoke with Sarah Williams, an on-air host and producer. She specialises in shoppable live streaming, helping brands sell using engaging video content that also engages their community at the same time. The money that gets made through shoppable live streaming in the east is just, it's insanity. It can be a bit tough to get into shoppable live streaming, and really make it work for your business. But if you get it right, the rewards it will reap will be amazing. This can work for any business that has products that either require a bit of an explanation, or benefit from demos and tutorials. Fashion might be a bit more difficult, but anything skincare, jewellery, beauty is great. Even electronics, computing, home appliances, cooking, maybe food…as long as you can create content showing off your products and talking about them without talking unnecessarily. Sarah is an on-air host and producer, you can connect with her on LinkedIn or head over to her website, Jeremy is the Chief Growth Office of ConversionAdvocates, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://sarahwilliams.tv/

Key highlights:

01:05 - 10:11 - Why Shoppable Live Streaming? - The money being made in Asia through shoppable live streaming is insane, really insane amounts. While that might not translate across to the West, the fact that Amazon is doing it, there’s QVC, and Sarah is having great success should tell you there’s an opportunity here.

Maybe during covid and lockdown was a better time to start as shops were closed so consumers were forced to shop online, but for those brands purely online, a shoppable live stream allows you to connect with consumers, and give them a good in-store experience, online. While you can’t touch the products yourself, the consumer gets the ability to ask very specific questions to the expert, ask their opinion on it and get a far more detailed response than a quick text description.

10:20 - 17:11 - What are the Challenges with Shoppable Live Streams? - It can get overwhelming. The examples you see of it are super high production value. The likes of Amazon or QVC for example. They’ve got multiple cameras, directors, producers, professional lighting, audio etc. But really, you can do it on a phone. Most social platforms offer the function, you’ve got live stream functions via tools such as Restream.

But outside of the technical stuff, you’ve also got to decide what the point is going to be. Is it going to be a sales channel for you, is it a community engagement piece? Whats the strategy, and are you going to commit to it?

17:40 - 23:33 - How does Shoppable Live Streaming Differ from UGC? - Ideally, if youre going to connect with your audience and your consumers, you should know the brand insight and out, you should have expert level knowledge of your products. Its OK to request some information during the stream if you can’t answer something, but really you should know everything. If you use an influencer, you need to be aware that they’re not going to engage your audience so much, because they don’t know how to.

23:44 - 27:43 - Top Tips for Shoppable Live Streams - Dive in, give it a go. Send an email out to your list or post it on social announcing that youre doing it, and that will commit you to giving it a go. If you have a founder that can do it thats perfect, otherwise you can use a sales rep, product developer, anyone really who has really good knowledge of the brand and products, and is comfortable doing a stream. Something that I think makes it slightly easier is that there will be a chat function there, so you do feel you’re speaking to people, rather than just at a screen hoping someone is watching.

Your streams should ideally drive sales, engage the community, create content for you, and provide education to your audience.

27:52 - 42:40 -  Big Mistakes to Avoid - Getting a celebrity or influencer to do the stream. It sounds fun, it sounds like it’ll draw the audience in, but then they won’t be able to engage them so well. You need to at least pair them with someone from the brand. Another mistakes is not committing to it properly. Once a month wont get you anywhere. You need to do at least once per week for 6 months to build the program, develop and optimise it. You need to learn what your audience likes, what themes work, what content they want.


42:41 - 50:55 -  How to Constantly Improve? - Having a feedback loop is essential, both from your team and your audience. Make your own notes, you’ll know a few things happened that you liked or didnt like. Consider getting a coach to help you with your style, the way you present, and of course, keep ontop of the sector. Make sure you know what consumers want, how they want to engage, and the types of content that are working.

51:08 - Who Would Sarah Like to Take For Lunch in the D2C Marketing World?

Some of the producers and programmers at QVC, whats their secret sauce?

51:58 - Sarah’s Must-Have Tools:

  • A simple LED light works better than a ring light for her
  • A tripod for your camera
  • Potentially broadcast software if you’re using a DSLR


If you’d like to hear more from Sarah, you can connect with her on LinkedIn or head over to https://sarahwilliams.tv/


]]> Tue, 12 Jul 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3177 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 1119 of the Customers Who Click podcast I spoke with Sarah Williams, an on-air host and producer. She specialises in shoppable live streaming, helping brands sell using engaging video content that also engages their community at the same time. The money that gets made through shoppable live streaming in the east is just, it's insanity. It can be a bit tough to get into shoppable live streaming, and really make it work for your business. But if you get it right, the rewards it will reap will be amazing. This can work for any business that has products that either require a bit of an explanation, or benefit from demos and tutorials. Fashion might be a bit more difficult, but anything skincare, jewellery, beauty is great. Even electronics, computing, home appliances, cooking, maybe food…as long as you can create content showing off your products and talking about them without talking unnecessarily. Sarah is an on-air host and producer, you can connect with her on LinkedIn or head over to her website, Jeremy is the Chief Growth Office of ConversionAdvocates, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://sarahwilliams.tv/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 1119 of the Customers Who Click podcast I spoke with Sarah Williams, an on-air host and producer. She specialises in shoppable live streaming, helping brands sell using engaging video content that also engages their community at the same time. The money that gets made through shoppable live streaming in the east is just, it's insanity. It can be a bit tough to get into shoppable live streaming, and really make it work for your business. But if you get it right, the rewards it will reap will be amazing. This can work for any business that has products that either require a bit of an explanation, or benefit from demos and tutorials. Fashion might be a bit more difficult, but anything skincare, jewellery, beauty is great. Even electronics, computing, home appliances, cooking, maybe food…as long as you can create content showing off your products and talking about them without talking unnecessarily. Sarah is an on-air host and producer, you can connect with her on LinkedIn or head over to her website, Jeremy is the Chief Growth Office of ConversionAdvocates, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://sarahwilliams.tv/ marketing, ecommerce, d2c, conversion rate optimisation, social media No No Growing Your Business with Great Customer Service https://podcasts.fame.so/e/0njxp33n-growing-your-business-with-great-customer-service Growing Your Business with Great Customer Service 118 No No 40pp6jj0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 118 of the Customers Who Click podcast I sat down with Neil Forrest, the Strategic Partner Manager at Gorgias, one of the most popular customer support platforms in the ecommerce space right now. A lot of businesses treat customer service as a cost centre, its just something that has to be done. But there’s actually so much opportunity to help the business grow by both converting, and retaining customers. And while it probably shouldnt be treated as a sales team, its absolutely possible to measure the impact good customer service has on revenue. The key thing that people agreed on was doubling down on retention. Its looking more and more likely that we’re going to head into a difficult period, so its absolutely crucial that businesses do whatever they can to convert customers, and importantly retain them. Retained customers are significantly cheaper to generate extra revenue from, so once you’ve got people through the door, make sure you keep them. Neil is the strategic partner manager at Gorgias, an ecommerce focused customer support platform. You can connect with him on LinkedIn or head over to https://www.gorgias.com/. 01:04 - 02:02 - Biggest Opportunities for D2C Growth - Neil actually posted about this on LinkedIn and the answer that came back was retention, doubling down on retention. Community, customer service, and conversion rate optimisation are all high on peoples agendas right now to get customers through the door, and then keep them retained. 

02:37 - 10:17 - What Does Good Customer Service Look Like? - Good customer service can be measured using several metrics. First response time, resolution time, how many tickets are automated, how many channels are integrated, and revenue generated. Only about 3% of brands meet all the criteria for top customer service, and some of thi is quite challenging to do, they’re not easy setups. The majority of brands sit around level 2 of 5 though, so theres huge room for improvement, and quite a lot of that can be driven by automation.

The average response time for a lot of brands is 12 hours, with a resolution time of 17. Thats a ridiculously long time these given the ease of access to competitors. If you can’t answer my question pre-purchase, im just going to go buy elsewhere.

10:26 - 11:22 - Multi-Channel Customer Service - Gorgias integrates with a lot these days. Email, phone, SMS, live chat, Facebook posts, Facebook messenger, instagram posts, DMs, and soon Whatsapp. It might sound a bit overwhelming, but you can automate alot of initial responses, and really, you need to be where the customer is. These are all important channels, and lots of people prefer to contact a brand through those channels because thats where they hang out. If someone checks Instagram 20 times a day they’re more likely to see your response than in the email inbox they check once.

12:59 - 33:24 - How to Monetise Customer Service - Revenue comes into play when you get a lot of pre-purchase inquiries. Now arguably, these questions should be dealt with on-site, but there’s always going to be some information missing, or someone has a specific use case for your product in mind so they want to check if it will work for them. In these cases, if you can answer quickly and effectively, this has a high chance of then leading to a conversion. That conversion can then be partially attributed to customer service, showing you the value of responding quickly. In Neils example, a company improved their revenue generated through customer service by over 80% because they got theright systems in place. 

In Gorgias, roughly one third of tickets are pre-purchase. So if that applies to every business, there’s a huge amount of opportunity to be converting customers. 

24:17 - 27:54 -  How Does Good Customer Service Contribute to Retention - If one third of inquiries are pre-purchase, that means the other two thirds are post purchase. So these are customers who have questions they need help with, after they have made a purchase. This is where retention comes in. You still need to answer these questions quickly and efficiently. Simply being fast in your responses is enough to impact retention, particularly when its subscription based. Customers don’t want to wait around, because they’ll end up cancelling their subscription because they don’t want to risk it re-newing before they have an answer.

38:45 - 41:57 -  Missed Opportunities with Customer Service - Two main things, be fast, and be on social media. Being fast on that first response will make a huge improvement because it lets customers know youre reacting to the inquiry. Being on social media is important because a lot of brands arent. Responding to DMs is great, but if youre also responding to comments on posts, not only does it help with the post itself, but everyone else can see you answering questions and being active in the community. The benefit of a platform like Gorgias is you can do it from the platform, you dont have to be logging in to every separate social channel.

45:56 - 46:37 -  How to Keep Improving Customer Service - Use the best tech available, and use the data available. Leveraging tech will make your life so much easier, while that data can be used to improve multiple other areas of the business.

47:21 - Who Would Neil Like to Take For Lunch in the D2C Marketing World?

Neil Patel and Gary Vaynerchuck

50:09 - Neil’s Must-Have Ecommerce Tools:

  • Klaviyo
  • Shopify
  • Gorgias
  • Periscope

If you’d like to hear more from Neil, you can connect with him on LinkedIn or head over to https://www.gorgias.com/


]]> Tue, 05 Jul 2022 02:15:00 +0000 Will Laurenson Will Laurenson 2771 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 118 of the Customers Who Click podcast I sat down with Neil Forrest, the Strategic Partner Manager at Gorgias, one of the most popular customer support platforms in the ecommerce space right now. A lot of businesses treat customer service as a cost centre, its just something that has to be done. But there’s actually so much opportunity to help the business grow by both converting, and retaining customers. And while it probably shouldnt be treated as a sales team, its absolutely possible to measure the impact good customer service has on revenue. The key thing that people agreed on was doubling down on retention. Its looking more and more likely that we’re going to head into a difficult period, so its absolutely crucial that businesses do whatever they can to convert customers, and importantly retain them. Retained customers are significantly cheaper to generate extra revenue from, so once you’ve got people through the door, make sure you keep them. Neil is the strategic partner manager at Gorgias, an ecommerce focused customer support platform. You can connect with him on LinkedIn or head over to https://www.gorgias.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 118 of the Customers Who Click podcast I sat down with Neil Forrest, the Strategic Partner Manager at Gorgias, one of the most popular customer support platforms in the ecommerce space right now. A lot of businesses treat customer service as a cost centre, its just something that has to be done. But there’s actually so much opportunity to help the business grow by both converting, and retaining customers. And while it probably shouldnt be treated as a sales team, its absolutely possible to measure the impact good customer service has on revenue. The key thing that people agreed on was doubling down on retention. Its looking more and more likely that we’re going to head into a difficult period, so its absolutely crucial that businesses do whatever they can to convert customers, and importantly retain them. Retained customers are significantly cheaper to generate extra revenue from, so once you’ve got people through the door, make sure you keep them. Neil is the strategic partner manager at Gorgias, an ecommerce focused customer support platform. You can connect with him on LinkedIn or head over to https://www.gorgias.com/. marketing,growth,customer service, ecommerce, d2c No No Growing a D2C Brand by Focusing on the Customer https://podcasts.fame.so/e/28xm54jn-anthony-c Growing a D2C Brand by Focusing on the Customer 117 No No 60m5wrp0 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 117 of the Customers Who Click podcast I spoke with Anthony Ciavirella, one of the Co-Founders at ManMade, a new men's products brand based in Canada. They place a huge focus on the quality of their product and speaking with their customers to make sure they continue to provide the best for them. Impressively, they’ve managed to put together a team of four friends who not only get along fantastically, but also complement each other's ability It’s myself and my three best friends, our tightest and more compatible friends. They spent 10 months in R&D putting together, going through about 34 iterations to come up with their hero product. There’s no cutting corners for these guys, they’re serious about their stuff (and I can confirm, its great!). Anthony is the Co-Founder at ManMade, a mens products brand based in Canada. You can connect with him on LinkedIn or head over to https://manmadebrand.com/. Key highlights:

01:02 - 11:41 - How Did ManMade Come About? - They all had that entrepreneurial itch, wanted to do something themselves and wanted it to be ecommerce. They got together in a cabin in Canada for a few days and just brainstormed different product ideas. Eventually underwear came about because everyone was unhappy with their underwear. None of them put any thought into underwear, normally its just something that gets picked off the shelf, so they saw an opportunity to make something that was really tailored to mens requirements, not simply just a ‘comfier fit’.

They were determined not to white label the product. They had to find the right material, the right suppliers to work with. They wanted to do this properly, and build something quality, rather than quickly.

12:11 - 16:33 - How Do They Make the Team Dynamic Work? - They’ve known each other for years now, the youngest relationship is about 16-17 years so its a while. They’re a close bunch, over time friend groups shink and you stay close to a smaller group, this is that smaller group. They’re all kinda similar in personality, they all have similar drive and responsibility. To top it off, they all have complementary skills. They have a logistics person, marketing, tech, that they all individually focus on, but of course support each other. 

17:50 - 37:20 - Why They Build Their Own SMS Tool - They wanted something that would allow customers to order products whenever they wanted. It’s called the ManMade Concierge Tech Service. Customers can text in and place their order just with a few SMS messages, confirming the order, payment details and delivery. Once a customer has their account and has made that first purchase, they can opt-in to this service allowing ManMade to place future orders for them. Think of a subscription setup in terms of how payment etc is all there, but on-demand rather than at set periods.

43:53 - 46:56 -  What’s ManMade’s Biggest Challenge Right Now? - Logistics around manufacturing and costs is a problem and might also be. They work with a manufacturer overseas so sometimes they’re up until 1am because they need to have a call with the manufacturer to iron out some details.  Order stock is a challenge because they need to invest enough to be able to avoid any potential delays further down the line, but not so much that it just bankrupts the company and puts a hold on advertising and acquisition.

59:03 - 01:03:44 -  How Do They Continue to Improve? - The founders meet twice a week to go over whats happening and keep everything updated. They look back at their KPIs, whether they’ve been profitable etc. They go over responsibilities, work with VAs who support them, and generally constantly keep an eye on the workings of the business to make sure everything is OK. He’ll also speak to customers all the time. Sometimes for 1 or 2 days just calling customers, asking for feedback.

01:03:56 - Who Would Anthony Like to Take For Lunch in the D2C Marketing World?

Gary Vaynerchuk, he’s the Lebron of entrepreneurship.

01:06:35 - Anthony’s Must-Have Ecommerce Tools:

  • Google Analytics
  • Klavijo
  • Organic social generally

If you’d like to hear more from Anthony, you can connect with him on LinkedIn or head over to https://manmadebrand.com/


]]> Mon, 27 Jun 2022 14:45:00 +0000 Will Laurenson Will Laurenson 3999 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 117 of the Customers Who Click podcast I spoke with Anthony Ciavirella, one of the Co-Founders at ManMade, a new men's products brand based in Canada. They place a huge focus on the quality of their product and speaking with their customers to make sure they continue to provide the best for them. Impressively, they’ve managed to put together a team of four friends who not only get along fantastically, but also complement each other's ability It’s myself and my three best friends, our tightest and more compatible friends. They spent 10 months in R&D putting together, going through about 34 iterations to come up with their hero product. There’s no cutting corners for these guys, they’re serious about their stuff (and I can confirm, its great!). Anthony is the Co-Founder at ManMade, a mens products brand based in Canada. You can connect with him on LinkedIn or head over to https://manmadebrand.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 117 of the Customers Who Click podcast I spoke with Anthony Ciavirella, one of the Co-Founders at ManMade, a new men's products brand based in Canada. They place a huge focus on the quality of their product and speaking with their customers to make sure they continue to provide the best for them. Impressively, they’ve managed to put together a team of four friends who not only get along fantastically, but also complement each other's ability It’s myself and my three best friends, our tightest and more compatible friends. They spent 10 months in R&D putting together, going through about 34 iterations to come up with their hero product. There’s no cutting corners for these guys, they’re serious about their stuff (and I can confirm, its great!). Anthony is the Co-Founder at ManMade, a mens products brand based in Canada. You can connect with him on LinkedIn or head over to https://manmadebrand.com/. No No How to Effectively Communicate Your Brand Values https://podcasts.fame.so/e/x8y9l7m8-how-to-effectively-communicate-your-brand-values How to Effectively Communicate Your Brand Values 116 No No l04mwrn1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 116 I had a chat with Pete Durant, the Head of Marketing at BAM, a bamboo clothing company. BAM places a big focus on sustainability, and is a climate positive brand. With brand values becoming more and more important to customers, how do you ensure you get these messages across, without overwhelming the key messages about your actual products? People do care, but they still want a product that does the job its being bought for. The key is to weave your messaging into the product page and the customer experience. Your sustainability messaging might draw them in to your website, but the product still has to sell itself. Thats always going to be the primary concern for a customer. Pete is the Head of Marketing at BAM, you can find him on LinkedIn or check out https://bambooclothing.co.uk/ In episode 116 I had a chat with Pete Durant, the Head of Marketing at BAM, a bamboo clothing company. BAM places a big focus on sustainability, and is a climate positive brand. With brand values becoming more and more important to customers, how do you ensure you get these messages across, without overwhelming the key messages about your actual products?

People do care, but they still want a product that does the job its being bought for.

The key is to weave your messaging into the product page and the customer experience. Your sustainability messaging might draw them in to your website, but the product still has to sell itself. Thats always going to be the primary concern for a customer.

Pete is the Head of Marketing at BAM, you can find him on LinkedIn or check out https://bambooclothing.co.uk/


Key highlights:

16:18 - 21:29 - Biggest Opportunities for D2C Growth - They’ve been a pioneer of natural activewear since 2006, so they’ve been doing this a long time now.  Its not a VC backed company, its private. They’re a very mission led company, and this comes across in most of what they do. The founder is very passionate about creating the best activewear for performance, that is also positive for the environment.

A particular big impact on growth has come from product innovation. They continue to develop new products, for different times of the year, they’ve developed circular products which are designed to be sent back and recycled, and this all really contributes not only to having amazing products, but also their mission and brand values.

22:02 - 41:35 - Balancing Brand Values with Product Benefits - The key thing, the really important thing to be aware of, is that customers still need a product that will do the job for them. At the end of the day, they want to buy the activewear because its a great product and they’re going to love it, the sustainability is a secondary benefit. It might be really important to them, but if the product sucks, it doesnt matter how sustainable you are.

You’ve got to go back to the basics of storytelling. Weave your message into the website, the product pages. Make sure people are aware of your values quickly, but that it doesnt overpower the product messaging. Once you’ve then won their attention, thats when you can move on to talk more about your brand values.

Treat is like a movie or a tv show. You release a trailer, maybe some other teaser footage to get peoples interest up, and then they’ll start to search for more info themselves (or scroll down to find it).

42:04 - 51:49 - What Does Sustainability Really Mean? - There is now a Green Claims Code introduced to try to eradicate greenwashing. Basically, you have to be able to back up your claims. If someone complains about your advertising or claims you make on a product, you have to be able to provide the proof and evidence to back it up. BAM works with Green Story, who are an independent company who measure their impact, but there’s no governing body for it right now.  Transparency is really important. Your sustainability claims arent going to go down well if people realise its a fraction of your business, and you’re actually heavily involved in some pretty bad stuff.

52:09 - 57:47 - Top Tips For Approaching Sustainability - Appreciate what you’re getting into. It requires proper commitment, investment and innovation. Focus on your why, and make that your truth, and stick with it. Make a promise, and make this a key part of your marketing messaging and your general business strategy. Finally, don’t shame people about their decisions. That approach doesnt really work as it pushes people away, but it just comes across quite hostile and aggressive. Instead focus on educating, and helping others.

57:12 - Who Would Pete Like to Take For Lunch in the D2C Marketing World?

Bob Mortimer as train guy, bit of a random choice but if you know Bob Mortimer you’ll know why.

Otherwise, just anyone in the sustainable or plant based world who is doing something cool.

1:00:36 - Pete’s Must-Have Ecommerce Tools:

  • Outlook and office365, Powerpoint etc
  • Teams for communication remotely
  • Anything audience data and analytics

If you’d like to hear more from Pete, you can connect with him on LinkedIn or head over to https://bambooclothing.co.uk/.


]]> Tue, 21 Jun 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3790 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 116 I had a chat with Pete Durant, the Head of Marketing at BAM, a bamboo clothing company. BAM places a big focus on sustainability, and is a climate positive brand. With brand values becoming more and more important to customers, how do you ensure you get these messages across, without overwhelming the key messages about your actual products? People do care, but they still want a product that does the job its being bought for. The key is to weave your messaging into the product page and the customer experience. Your sustainability messaging might draw them in to your website, but the product still has to sell itself. Thats always going to be the primary concern for a customer. Pete is the Head of Marketing at BAM, you can find him on LinkedIn or check out https://bambooclothing.co.uk/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 116 I had a chat with Pete Durant, the Head of Marketing at BAM, a bamboo clothing company. BAM places a big focus on sustainability, and is a climate positive brand. With brand values becoming more and more important to customers, how do you ensure you get these messages across, without overwhelming the key messages about your actual products? People do care, but they still want a product that does the job its being bought for. The key is to weave your messaging into the product page and the customer experience. Your sustainability messaging might draw them in to your website, but the product still has to sell itself. Thats always going to be the primary concern for a customer. Pete is the Head of Marketing at BAM, you can find him on LinkedIn or check out https://bambooclothing.co.uk/ marketing, ecommerce, sustainability, d2c, digital marketing No No Why is CRO Such a Misunderstood Discipline? https://podcasts.fame.so/e/pnmyrv7n-why-is-cro-such-a-misunderstood-discipline Why is CRO Such a Misunderstood Discipline? 115 No No 71v4y351 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value. Our mission is to remove all the bad experiences, so only the good remain. If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour. Too many brands try to put pressure on customers to complete a purchase through FOMO or scarcity, or just run promotions. When actually, going back to basics, understanding customers and communicating to them properly is whats needed. Jon is the Founder & CEO of thegood. You can connect with him on LinkedIn or head over to https://thegood.com/. In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value.

Our mission is to remove all the bad experiences, so only the good remain.

If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour.  Too many brands try to put pressure on customers to complete a purchase through FOMO or scarcity, or just run promotions. When actually, going back to basics, understanding customers and communicating to them properly is whats needed.

Jon is the Founder & CEO of thegood. You can connect with him on LinkedIn or head over to https://thegood.com/.



Key highlights:

01:05 - 05:55 - Biggest Opportunities for D2C Growth - Getting back to basics is going to be crucial for businesses in 2022/23. Loads of smaller new brands jumped onto the explosive growth we saw in lockdown, while some larger brands suddenly and finally recognised the need to focus on ecom. But for both types of companies, the important thing is to take a step back, really understand your customers, and what they want from your website. Otherwise your website is just going to turn out like thousands of others - basically an online catalogue.

There are 2 reasons a customer visits your website - to learn about your products and business, and to buy from it. Both of these need to be quick and easy for the customer to achieve.

06:23 - 12:30 - Why is CRO misunderstood as a discipline? - There is this misunderstanding that CRO is just about making the odd tweak or fix here and there on a website, and that a lot of optimisation is tactical, it’s best practise led, and anyone can do it.

But this couldnt be further from the truth. Real CRO requires a multidisciplinary approach. There’s no school you can learn all the skills you need for CRO because it requires so many

You need an analyst, strategist, designer, developer, researcher and there are several specific skills required for each of these. It’s an entire marketing speciality in itself, its not something you just tag on to other services and expect good results from.

14:03 - 19:00 - Best Practise Problems - The problem with misunderstanding CRO is that people tend to look at best practises and try to apply them everywhere. Forms are a great example. Best practise is that forms should be as short as possible to maximise conversion. But for some purchases, a larger number of forms is important for 2 reasons. Firstly it helps identify that particular customers journey and their needs, and secondly, it gives the feeling a brand really is an expert in what they do. Which doctor would you trust, the one that asked you 20 questions about your symptoms and lifestyle then wrote a pescription, or the one that just asked what youre looking for today and wrote a prescription while you answered?

19:06 - 25:25 - How Discounting Ruins Your Brand Value - Discounting immediately tells customers your products arent worth what you say they are. The best way to optimise is to improve the customer experience, which will improve conversions, but what most brands do is target how to improve conversions, which then leads to bad and even black hat tactics that are more designed to manipulate customers to convert rather than showing them true value.

Instead of removing value from the product with a discount, why not focus on adding value first. (The main reason most brands dont is because it is harder).

Theres nothing wrong with certain types of discounts, sometimes it does help to make people comfortable making a first purchase. But other promotions can be used as well, bundles, free gifts etc.

25:51 - 32:28 -  What Other Benefits Are There to CRO? - There are the micro metrics you can target such as Cart Abandonment, Add to Cart, View Product etc, these are all metrics that you can think about improving, which will ultimately improve conversion rate as well. Its really important to look at your existing funnel and identify where the problems are in the first place. If you have a problem with people viewing products, you need to look at both your website and your advertising to improve this. If you’re sending all your traffic to the homepage, then of course a lot of it will never see a product page.
Average order value, repeat purchase rate, lifetime value, and returns are all other metrics that CRO can be impacting on (positively and negatively).

32:30 - 35:26 -  How to Kill a CRO Program - Some of the most frustrating things that can happen when running a CRO program include not listening to the expert. We’ve both seen it happen where a client turns down an idea because ‘no one in the industry does that’. The other big one is just copying. Copying from competitors, copying from other brands in your company.  Just ignore whats happening elsewhere and focus on where you’re going. You don’t know if something is working for a competitor, you don’t know if they even tested it and know for themselves.

35:35 - 49:20 -  Other CRO Mistakes - There 2 big ones already mentioned are discounting too much, and copying others. The other big one is not talking to your customers. They will literally just tell you what needs to be done to make your website amazing. Brands and the marketers within them get way too close to their websites, so its really important to take a step back, and get some feedback from the people who actually use them.

49:33 - Who Would Jon Like to Take For Lunch in the D2C Marketing World?

Chris Meade from Crossnet, hes very open, shares everything they work on, the numbers etc

51:39 - Jon’s Must-Have Ecommerce Tools:

  • Microsoft Clarity
  • Google Optimize
  • Userinput.io

If you’d like to hear more from Jon, you can connect with him on LinkedIn or head over to https://thegood.com/


]]> Tue, 14 Jun 2022 02:00:00 +0000 Will Laurenson Will Laurenson 3253 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value. Our mission is to remove all the bad experiences, so only the good remain. If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour. Too many brands try to put pressure on customers to complete a purchase through FOMO or scarcity, or just run promotions. When actually, going back to basics, understanding customers and communicating to them properly is whats needed. Jon is the Founder & CEO of thegood. You can connect with him on LinkedIn or head over to https://thegood.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value. Our mission is to remove all the bad experiences, so only the good remain. If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour. Too many brands try to put pressure on customers to complete a purchase through FOMO or scarcity, or just run promotions. When actually, going back to basics, understanding customers and communicating to them properly is whats needed. Jon is the Founder & CEO of thegood. You can connect with him on LinkedIn or head over to https://thegood.com/. marketing, ecommerce, d2c, digital marketing, CRO, conversion rate optimisation No No Automate Your Ecommerce Business For Success https://podcasts.fame.so/e/1n2pz5pn-automate-your-ecommerce-business-for-success Automate Your Ecommerce Business For Success 114 No No 219mv3m1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 114 of the Customers Who Click podcast I sat down with Kaus Majita, Co-Founder of Mason, to talk about how brands can use automation to grow their business. Not just your standard marketing automation emails though, there’s a wealth of opportunity out there for brands to automate areas of their business and become more efficient. About 25,000 stores set up on Shopify every month, thats a crazy amount of choice for customers. Brands are going to succeed by doing 2 things well, standing out, and creating efficient businesses. Think of all the tasks you spend hours doing each week, realistically how many of those could be automated to save you time? Thats what Kaus and Mason are here to help with. Kaus is the Co-Founder of Mason, a content automation platform for ecommerce brands. You can connect with her on LinkedIn or head over to https://getmason.io/. Key highlights:

01:05 - 02:25 - Biggest Opportunities for D2C Growth - Real time customer experiences, and how you present yourself as a brand are two of the biggest for sure. There’s nothing more frustrating than finding the perfect product on a website then discovering its out of stock, especially if you only find out after you purchase it (yes this still happens).

Being able to update shopping feeds externally and internally, automatically, is crucial to a good customer experience. But it also creates efficiencies for your brand. If you have perishable products about to go out of stock, instead of manually updating your clearance page, get automation to do it for you.

At the same time you can update your website with various messaging, automatically, about shipping times or delays, products that are looking like going out of stock, and a variety of other opportunities.

22:29 - 25:30 - Access to Data - Not every brand has a team of data scientists behind them, so a key thing with automation is do you have the data to do it? Can you get the data linked up. Because if you can’t you’re going to be limited in what you can do. But automation can also just apply to reporting, can you get a daily ecom report sent to you with key metrics, so you dont have to worry about logging in and looking over things yourself.

In a previous role we had alerts set up to go to managers if certain KPIs spiked, whether it was a good or bad spike. This allowed us to react quickly, and not rely on someone looking into a dashboard first.

33:14 - 22:08 - What Mistakes Do Brands Make With Automation? - Not testing enough is a huge mistake. You should always be running tests not only to improve current automations, but also to see if there are new opportunities being missed. 

Having too many tools can also be an issue. It’s really important that you have 1 clear view on your automation setup to avoid clashes and multiple messages hitting customers from various tools all at the same time.

Don’t be siloed. Silos are so damaging, because theres absolutely so much crossover between what teams and tools do, but if they’re siloed it doesnt mean theres no interaction, it means there’s uncoordinated interaction.


42:52 -  Who Would Kaus Like to Take For Lunch in the D2C Marketing World?

Julie Channing, ex head of global marketing at Allbirds. She really nailed the science of linking sustainability in with marketing, which is really tough to do.

58:15 - Kaus’s Must-Have Ecommerce Tools:

  • Grammarly
  • GA
  • Amplitute
  • Mailchimp
  • Typeform

If you’d like to hear more from Kaus , you can connect with her on LinkedIn or head over to https://getmason.io/


]]> Tue, 07 Jun 2022 02:32:00 +0000 Will Laurenson Will Laurenson 2763 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 114 of the Customers Who Click podcast I sat down with Kaus Majita, Co-Founder of Mason, to talk about how brands can use automation to grow their business. Not just your standard marketing automation emails though, there’s a wealth of opportunity out there for brands to automate areas of their business and become more efficient. About 25,000 stores set up on Shopify every month, thats a crazy amount of choice for customers. Brands are going to succeed by doing 2 things well, standing out, and creating efficient businesses. Think of all the tasks you spend hours doing each week, realistically how many of those could be automated to save you time? Thats what Kaus and Mason are here to help with. Kaus is the Co-Founder of Mason, a content automation platform for ecommerce brands. You can connect with her on LinkedIn or head over to https://getmason.io/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 114 of the Customers Who Click podcast I sat down with Kaus Majita, Co-Founder of Mason, to talk about how brands can use automation to grow their business. Not just your standard marketing automation emails though, there’s a wealth of opportunity out there for brands to automate areas of their business and become more efficient. About 25,000 stores set up on Shopify every month, thats a crazy amount of choice for customers. Brands are going to succeed by doing 2 things well, standing out, and creating efficient businesses. Think of all the tasks you spend hours doing each week, realistically how many of those could be automated to save you time? Thats what Kaus and Mason are here to help with. Kaus is the Co-Founder of Mason, a content automation platform for ecommerce brands. You can connect with her on LinkedIn or head over to https://getmason.io/. marketing, ecommerce, d2c, digital marketing, marketing automation No No The Do’s and Don’ts of Succesful SMS Programs https://podcasts.fame.so/e/1839zv68-the-do-s-and-don-ts-of-succesful-sms-programs The Do’s and Don’ts of Succesful SMS Programs 113 No No m0jx6r70 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 113 of the Customers Who Click podcast I sat down with Blake Imperl, the Head of Partner Community at Attentive, to discuss SMS, and how it will contribute to ecommerce growth over the coming years. Attentive is an SMS platform allowing for both highly personalised messaging and conversational SMS. SMS, at its core, is a relationship building channel. There’s more to SMS than just a revenue channel, and infact if you treat it as one, you’ll see your list disappear quicker than a Man Utd title challenge. Blake is the Head of Partner Community at Attentive, you can find him on LinkedIn or head over to the Attentive website. https://www.linkedin.com/in/blakeimperl/


https://www.attentivemobile.com/



In episode 113 of the Customers Who Click podcast I sat down with Blake Imperl, the Head of Partner Community at Attentive, to discuss SMS, and how it will contribute to ecommerce growth over the coming years. Attentive is an SMS platform allowing for both highly personalised messaging and conversational SMS.

SMS, at its core, is a relationship building channel

There’s more to SMS than just a revenue channel, and infact if you treat it as one, you’ll see your list disappear quicker than a Man Utd title challenge.

Blake is the Head of Partner Community at Attentive, you can find him on LinkedIn or head over to the Attentive website.


Key highlights:

02:53 - 10:35 - Biggest Opportunities for D2C Growth - SMS has really developed and matured as a channel in the last couple of years. It got a bit of a stigma as a promotional, spammy channel, and actually what customers want from it is 2 way communication. They want to use it as a way of having a relationship with a brand. SMS can and does drive a lot of revenue as well, but when used properly to enrich the customer experience, rather than spam it.

It’s the perfect channel to deliver important messages to customers. Whether those are transactional related to an order such as order confirmation, shipping updates, or giving customers ways to actually order products.

10:51 - 38:08 - Top Tips & Best Practise for SMS - Invest in conversational commerce, this can require a team particularly for a concierge style service but it is so powerful and is going to get even better, particularly if you enrich your data. If you don’t want to go down the team route, then you can build out personalised, targeted automation flows that answer common questions. Attentive are finding that customers who engage with conversational SMS spend about 31% more on average.

Allow customers to continue the conversation in their own time. One of the problems with live chat is that its difficult on phone because you have to keep that screen open, and even on a laptop, its very easy to lose yourself in some work while youre waiting for an agent, and when you come back they’ve already ditched you.

SMS allows people to respond when they want to, quite similar to email support, but crucially, the customer is likely to receive their response quicker. 

38:26 - 44:53 - What Results are Brands Seeing? - On average, Attentive sees a 42% response rate from the first SMS message. Thats insane really, you’re lucky to get 42% open rate on an email, let alone actual responses! As mentioned before, brands are seeing about a 31% uplift in spend, and then there are the unattributable benefits. The relationships you build, the word of mouth you generate by giving people great experiences. 

45:53 - Who Would Blake Like to Take For Lunch in the D2C Marketing World?

John Ivanco, he pokes holes in everything, and thinks really differently about the ecommerce space and the customer journey. 

58:15 - Blake’s Must-Have Ecommerce Tools:

  • Pen & paper for notes and to do lists etc
  • Asana
  • Google suite

A roundtable would be amazing with Ben Jabbawy from Privy, Adam Kitchen, Jeremy Horowitz, myself, and hosted by the guys at Future Commerce.

If you’d like to hear more from Blake, you can connect with him on LinkedIn or head over tohttps://www.attentivemobile.com/.



]]> Tue, 31 May 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2954 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 113 of the Customers Who Click podcast I sat down with Blake Imperl, the Head of Partner Community at Attentive, to discuss SMS, and how it will contribute to ecommerce growth over the coming years. Attentive is an SMS platform allowing for both highly personalised messaging and conversational SMS. SMS, at its core, is a relationship building channel. There’s more to SMS than just a revenue channel, and infact if you treat it as one, you’ll see your list disappear quicker than a Man Utd title challenge. Blake is the Head of Partner Community at Attentive, you can find him on LinkedIn or head over to the Attentive website. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 113 of the Customers Who Click podcast I sat down with Blake Imperl, the Head of Partner Community at Attentive, to discuss SMS, and how it will contribute to ecommerce growth over the coming years. Attentive is an SMS platform allowing for both highly personalised messaging and conversational SMS. SMS, at its core, is a relationship building channel. There’s more to SMS than just a revenue channel, and infact if you treat it as one, you’ll see your list disappear quicker than a Man Utd title challenge. Blake is the Head of Partner Community at Attentive, you can find him on LinkedIn or head over to the Attentive website. marketing, ecommerce, d2c, digital marketing, SMS, marketing automation, email marketing, customer retention No No Growing D2C Brands at Scale While Staying Efficient https://podcasts.fame.so/e/2n6w00k8-axel-f Growing D2C Brands at Scale While Staying Efficient 112 No No j02jyy60 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 112 of the Customers Who Click podcast I spoke with Axel Folz, Head of Growth at Lalo, a baby and toddler brand in he US, about how they’ve been scaling the business recently, particularly with issues around the new iOS updates, and low frequency of purchase (once you have a highchair, you don’t need another one). It’s a matter of being strategic with where we’re spending our dollars, and understanding which channels are actually going to drive growth. Making sure a channel works organically for you is not only a great way to understand that channel, but also to ensure that you’re not solely reliant upon paid acquisition. All marketing costs money of course, but there are definitely advantages in enhancing a channel with paid, rather than being solely focused on paid. Axel is the Head of Growth at https://meetlalo.com/ and you can find him on LinkedIn. In episode 112 of the Customers Who Click podcast I spoke with Axel Folz, Head of Growth at Lalo, a baby and toddler brand in he US, about how they’ve been scaling the business recently, particularly with issues around the new iOS updates, and low frequency of purchase (once you have a highchair, you don’t need another one).

It’s a matter of being strategic with where we’re spending our dollars, and understanding which channels are actually going to drive growth.

Making sure a channel works organically for you is not only a great way to understand that channel, but also to ensure that you’re not solely reliant upon paid acquisition. All marketing costs money of course, but there are definitely advantages in enhancing a channel with paid, rather than being solely focused on paid.

Axel is the Head of Growth at https://meetlalo.com/ and you can find him on LinkedIn.


Key highlights:

02:08 - 11:14 - Biggest Opportunities for D2C Growth - Lalo got funded around May 2021 and wanted to scale quickly. But Axel insisted on a strategic approach, ensuring that they fully understand channels and the opportunities available to them, rather than just hitting the button and spending.

So scaling paid media effectively has been huge for them, but they’ve also been making more of a focus on retention, and providing new products, and replenishable products to help build on customer lifetime values.

Understanding channels is particularly important for Lalo because their products are not impulse purchases. New parents take their time researching what they need, and what is going to be the best product for them. This obviously has an effect on paid channels such as Facebook, and you can’t always just be looking at direct conversion CPAs.

12:23 - 16:30 - What Big Challenges Has Lalo Faced? - Forecasting, and inparticular trying to figure out when they’ll fit that inflection point where organic and word of mouth are taking over from paid as their primary channels. They do a huge amount of market research to understand how customers found out about them, what their general industry understanding is, and use that to help forecast media spend.

16:41 - 31:25 - The Key Focuses for Growth at Lalo - Reducing friction, and improving conversion rates is a big focus for them right now. They’re focused on driving more and more traffic to the website and building their CRM list, but improving conversion rates is going to have a huge long term impact on them. How do they mirror the in-store experience online as much as possible, how do they get customers to reach that Magical Moment?

Customer experience actually sits within marketing at Lalo which is quite unique, and now they provide super quick responses and a great experience to customers via direct messaging and conversational SMS.

32:04 - 39:49 - Scaling Media Spend Efficiently - Shifting to Shopify 2.0 allows a lot more flexibility on-site, and is allowing them to build templated sections for landing pages so they can scale them quickly. They don’t have to build each page from scratch. This means they can much more easily test messaging, but also make sure the right type of messaging is in front of people when they land on the website.

They’ve also started using a platform called Black Crow, which ranks customers based on data points such as pageviews, products purchased etc and allows them to identify good and bad audiences.

40:01 - Who Would Axel Like to Take For Lunch in the D2C Marketing World?

Former VP of growth at Uber, now at Baker, he basically invented the term virality. He taught a class at Stamford and every student went and created a viral product.

Also Brandon Chu, he’s a VP of Product and puts really great content out on Twitter.

41:29 - Axel’s Must-Have Ecommerce Tools:

  • Google Tag Manager
  • Inquire Labs for post purchase feedback



If you’d like to hear more from Axel, you can connect with him on LinkedIn or drop him an email to axel@meetlalo.com.



]]> Tue, 24 May 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2512 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 112 of the Customers Who Click podcast I spoke with Axel Folz, Head of Growth at Lalo, a baby and toddler brand in he US, about how they’ve been scaling the business recently, particularly with issues around the new iOS updates, and low frequency of purchase (once you have a highchair, you don’t need another one). It’s a matter of being strategic with where we’re spending our dollars, and understanding which channels are actually going to drive growth. Making sure a channel works organically for you is not only a great way to understand that channel, but also to ensure that you’re not solely reliant upon paid acquisition. All marketing costs money of course, but there are definitely advantages in enhancing a channel with paid, rather than being solely focused on paid. Axel is the Head of Growth at https://meetlalo.com/ and you can find him on LinkedIn. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 112 of the Customers Who Click podcast I spoke with Axel Folz, Head of Growth at Lalo, a baby and toddler brand in he US, about how they’ve been scaling the business recently, particularly with issues around the new iOS updates, and low frequency of purchase (once you have a highchair, you don’t need another one). It’s a matter of being strategic with where we’re spending our dollars, and understanding which channels are actually going to drive growth. Making sure a channel works organically for you is not only a great way to understand that channel, but also to ensure that you’re not solely reliant upon paid acquisition. All marketing costs money of course, but there are definitely advantages in enhancing a channel with paid, rather than being solely focused on paid. Axel is the Head of Growth at https://meetlalo.com/ and you can find him on LinkedIn. marketing, ecommerce, d2c, digital marketing No No Creating Remarkable Customer Experiences https://podcasts.fame.so/e/xn10zww8-grant-deken Creating Remarkable Customer Experiences 111 No No 70325xx1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 111 of the Customers Who Click podcast I’m joined by Grant Deken, the CEO of Unstack, and we’re going to be discussing landing pages in the ecommerce space, and how they can produce better ROI for your acquisition efforts. How do you put all that data into action to get better results for the marketing that you're already doing? Companies put so much time and effort into tweaking ad copy, creative, audiences to try to get that perfect mix, but then dump them all back onto the same generic homepage or product pages. Landing pages have always been key for B2B, but there’s no reason why they can’t be for B2C as well. Grant is the Co-Founder & CEO of Unstack, a Shopify landing page platform designed to create tailored experiences for your customers and drive better marketing ROI. You can connect with him on LinkedIn or head over to https://www.unstack.com/ In episode 111 of the Customers Who Click podcast I’m joined by Grant Deken, the CEO of Unstack, and we’re going to be discussing landing pages in the ecommerce space, and how they can produce better ROI for your acquisition efforts.

How do you put all that data into action to get better results for the marketing that you're already doing?

Companies put so much time and effort into tweaking ad copy, creative, audiences to try to get that perfect mix, but then dump them all back onto the same generic homepage or product pages. 

Landing pages have always been key for B2B, but there’s no reason why they can’t be for B2C as well.

Grant is the Co-Founder  & CEO of Unstack, a Shopify landing page platform designed to create tailored experiences for your customers and drive better marketing ROI. You can connect with him on LinkedIn or head over to https://www.unstack.com/



Key highlights:

01:49 - 07:40 - Biggest Opportunities for D2C Growth - There’s a huge amount of data available out there, so the big opportunity now is how do you actually make use of it? How do you use that data to create better experiences for your customers? The missed opportunity is that all this paid traffic is landing in exactly the same space, with the same generic message that isnt tailored to anyone. 

If you know UTM parameters, the ad creative, messaging, location etc, you can use this data to personalise the experience the visitor gets when they arrive on your website, significantly increasing the chance they’ll go on to convert.

09:51 - 25:03 - How Do Landing Pages Work for Ecom Brands? - If you’ve got hundreds of products it can seem overwhelming to try to create these bespoke experiences. The best place to start is simply to focus on your best sellers. Pick the top 20% of products that are earning you 80% of your revenue, and make these even better. You can also apply this to other pages though, like the product listing pages. Can you tailor the experience there so you’re giving customers a better experience for a bunch of products rather than just 1.

This does’t have to be an epic project overhauling the entire site. Pick some key points to start at and work from there.

25:17 - 42:51 - Mistakes to Avoid With Landing Pages - Recreating what you already have, just to be a bit more flexible is a waste of time. You’ve got the opportunity here to be more creative, think outside the box. Make sure you keep testing, keep running experiments. That’s part of the point of what you’re doing, so keep attacking it. And finally, think about all the other areas that could benefit from this data, and benefit from this personalisation. Email flows are a great place to start.


46:07 - Who Would Grant Like to Take For Lunch in the D2C Marketing World?

Joel who runs marketing at Crossnet

47:31 - Grant’s Must-Have Ecommerce Tools:

  • Data studio
  • Google sheets

If you’d like to hear more from Grant, you can connect with him on LinkedIn or head over to https://www.unstack.com/.




]]> Tue, 17 May 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2660 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 111 of the Customers Who Click podcast I’m joined by Grant Deken, the CEO of Unstack, and we’re going to be discussing landing pages in the ecommerce space, and how they can produce better ROI for your acquisition efforts. How do you put all that data into action to get better results for the marketing that you're already doing? Companies put so much time and effort into tweaking ad copy, creative, audiences to try to get that perfect mix, but then dump them all back onto the same generic homepage or product pages. Landing pages have always been key for B2B, but there’s no reason why they can’t be for B2C as well. Grant is the Co-Founder & CEO of Unstack, a Shopify landing page platform designed to create tailored experiences for your customers and drive better marketing ROI. You can connect with him on LinkedIn or head over to https://www.unstack.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 111 of the Customers Who Click podcast I’m joined by Grant Deken, the CEO of Unstack, and we’re going to be discussing landing pages in the ecommerce space, and how they can produce better ROI for your acquisition efforts. How do you put all that data into action to get better results for the marketing that you're already doing? Companies put so much time and effort into tweaking ad copy, creative, audiences to try to get that perfect mix, but then dump them all back onto the same generic homepage or product pages. Landing pages have always been key for B2B, but there’s no reason why they can’t be for B2C as well. Grant is the Co-Founder & CEO of Unstack, a Shopify landing page platform designed to create tailored experiences for your customers and drive better marketing ROI. You can connect with him on LinkedIn or head over to https://www.unstack.com/ No No Why Buying a Business May Be Better Than Starting From Scratch https://podcasts.fame.so/e/18pp93q8-ramon-van-meers Why Buying a Business May Be Better Than Starting From Scratch 110 No No z1rvwx81 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 110 of the Customers Who Click podcast I spoke with Ramon Van Meer, the owner of Alpha Paw, a pet company who specialised in dog ramps, but now offer a variety of pet based products. In this episode we’ll be talking through Ramon’s background, how he came to identify and purchase Alpha Paw, and how hes turned it into a multi million dollar business in such a short space of time. If I had to built that from scratch, it would have taken me 12 months to get it to the same level as when I bought it. The key thing really is to focus on what you’re good at. If you’re not good at getting a business started, buy one that has a decent base, and then put your skills to use growing it. Ramon is the Founder of Alpha Paw, a brand selling vet recommended pet products. You can connect with him on LinkedIn or head over to https://www.alphapaw.com/ In episode 110 of the Customers Who Click podcast I spoke with Ramon Van Meer, the owner of Alpha Paw, a pet company who specialised in dog ramps, but now offer a variety of pet based products. In this episode we’ll be talking through  Ramon’s background, how he came to identify and purchase Alpha Paw, and how hes turned it into a multi million dollar business in such a short space of time.

If I had to built that from scratch, it would have taken me 12 months to get it to the same level as when I bought it.

The key thing really is to focus on what you’re good at. If you’re not good at getting a business started, buy one that has a decent base, and then put your skills to use growing it.

Ramon is the Founder of Alpha Paw, a brand selling vet recommended pet products. You can connect with him on LinkedIn or head over to https://www.alphapaw.com/


Key highlights:

01:05 - 10:33 - Why Buy Instead of Build? - Speed is the key thing really. If you start from scratch it could take a year before you’ve got anything decent in place, and thats going to be one tough year. But if you buy, you can find a business that has a base but isnt meeting its potential, acquire that company and turn it into something amazing so much quicker.  If you want a house you don’t go and build one yourself, you’ve got no idea what you’re doing at that stage. You buy one, and then you turn it into your dream home.

10:35 - 22:40 - What Were the Biggest Contributors to Growth? - Paid acquisition. It was the main driver behind going from $700,000 to over $18 million in annual revenue. Everything trickles down. The more traffic you get, the more emails you get in your lists, in your abandoned cart emails, the more newsletters etc. Facebook was crucial, but is getting a lot harder. He used to be able to target specific dogs, it’s just not possible now. But UGC content still works fantastically.

Other channels have been tougher. Snapchat, Pinterest, Influencers haven’t worked. One of the problems is that its a very instagrammable, fun product, which means you can get loads of engagement but no sales. It’s not an impulse purchase they’re reasonably expensive products, and its also not for all dog owners.

SEO drives a lot of traffic but not a lot of revenue, its a long term game.

22:52 - 27:10 - Alpha Paws Biggest Challenges - Supply chain issues are a nightmare. The cost of containers went through the roof. Across the board margins got crushed, so actually for a little while they were unprofitable. Things have been getting better, but nowhere near back to where they were. And Facebook/iOS hasnt helped that.

27:25 - 39:07 - How to Ensure You Have Happy Customers - Tested increasing returns up to 365 days, but it had very little impact on CRO, and returns didnt change anyway, so 30 days has come back. The key focus for them has been on education, and working to reduce returns in the first place. Like with anything else, dogs don’t just do things instinctively, you have to train them a bit. You have to train them to use the ramp and show them its a good thing. If you do that, if you educate your customers on how to use your products properly and see the value from them, then you’ll reduce returns.

39:20 - 44:14 -  Work on Your Margins - By renegotiating his 3PL and shipping contracts he managed to knock $20 off the costs per ramp which is amazing. Every 10,000 ramps is $200,000 more gross profit in the business. With another product he managed to knock $2 off, and knocked his payment processing costs down from 3% to 2%. Some of these might sound like small gains at first, but they end up generating you tens if not hundreds of thousands in extra revenue.

44:26 - Who Would Ramon Like to Take For Lunch in the D2C Marketing World?

The guys from Manscaped are doing some amazing things.

58:15 - Ramon’s Must-Have Ecommerce Tools:

  • Shopify
  • Slack

If you’d like to hear more from Ramon, you can connect with him on LinkedIn or head over to https://www.alphapaw.com/.


]]> Tue, 10 May 2022 02:00:00 +0000 Will Laurenson Will Laurenson 2619 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 110 of the Customers Who Click podcast I spoke with Ramon Van Meer, the owner of Alpha Paw, a pet company who specialised in dog ramps, but now offer a variety of pet based products. In this episode we’ll be talking through Ramon’s background, how he came to identify and purchase Alpha Paw, and how hes turned it into a multi million dollar business in such a short space of time. If I had to built that from scratch, it would have taken me 12 months to get it to the same level as when I bought it. The key thing really is to focus on what you’re good at. If you’re not good at getting a business started, buy one that has a decent base, and then put your skills to use growing it. Ramon is the Founder of Alpha Paw, a brand selling vet recommended pet products. You can connect with him on LinkedIn or head over to https://www.alphapaw.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 110 of the Customers Who Click podcast I spoke with Ramon Van Meer, the owner of Alpha Paw, a pet company who specialised in dog ramps, but now offer a variety of pet based products. In this episode we’ll be talking through Ramon’s background, how he came to identify and purchase Alpha Paw, and how hes turned it into a multi million dollar business in such a short space of time. If I had to built that from scratch, it would have taken me 12 months to get it to the same level as when I bought it. The key thing really is to focus on what you’re good at. If you’re not good at getting a business started, buy one that has a decent base, and then put your skills to use growing it. Ramon is the Founder of Alpha Paw, a brand selling vet recommended pet products. You can connect with him on LinkedIn or head over to https://www.alphapaw.com/ No No Launching Successful Subscription Programs https://podcasts.fame.so/e/58zyvk6n-evan-pagett Launching Successful Subscription Programs 109 No No 81z89x21 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 109 of the Customers Who Click podcast I spoke with Evan Padgett, the Chief Operating Officer at Stealth Venture Labs about how brands can launch their own subscription services. The shift to online has lead to a really friendly atmosphere for subscriptions. Subscriptions can be really powerful for a business, a great source of recurring revenue, but its also easy to get it wrong and have it cost you a lot of money. Evan joined me to explain how brands can get it right. Evan is the Chief Operating Officer at Stealth Venture Labs, a performance marketing agency in the US. You can connect with him on LinkedIn or head over to https://www.stealthventurelabs.com/ Fri, 29 Apr 2022 13:37:00 +0000 Will Laurenson Will Laurenson 2852 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 109 of the Customers Who Click podcast I spoke with Evan Padgett, the Chief Operating Officer at Stealth Venture Labs about how brands can launch their own subscription services. The shift to online has lead to a really friendly atmosphere for subscriptions. Subscriptions can be really powerful for a business, a great source of recurring revenue, but its also easy to get it wrong and have it cost you a lot of money. Evan joined me to explain how brands can get it right. Evan is the Chief Operating Officer at Stealth Venture Labs, a performance marketing agency in the US. You can connect with him on LinkedIn or head over to https://www.stealthventurelabs.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 109 of the Customers Who Click podcast I spoke with Evan Padgett, the Chief Operating Officer at Stealth Venture Labs about how brands can launch their own subscription services. The shift to online has lead to a really friendly atmosphere for subscriptions. Subscriptions can be really powerful for a business, a great source of recurring revenue, but its also easy to get it wrong and have it cost you a lot of money. Evan joined me to explain how brands can get it right. Evan is the Chief Operating Officer at Stealth Venture Labs, a performance marketing agency in the US. You can connect with him on LinkedIn or head over to https://www.stealthventurelabs.com/ No No Building Trust Through Personal Reputation https://podcasts.fame.so/e/x8v59z5n-bant-been Building Trust Through Personal Reputation 108 No No 70y83681 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand. Leveraging that human voice is critical to building trust in a business. Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that they feel are run by real people, and this is why building personal reputation is so important. If you’d like to connect with Bant you can find him on LinkedIn or head over to https://www.qnary.com/. In episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand.

Leveraging that human voice is critical to building trust in a business.

Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that they feel are run by real people, and this is why building personal reputation is so important.

If you’d like to connect with Bant you can find him on LinkedIn or head over to https://www.qnary.com/.


Key highlights:

01:43 - 08:53 - Biggest Opportunities for D2C Growth - Building trust is so important, and a great way of doing that is letting customers see the people behind the brand. Have your employees become advocates of the brand and the industry that you’re in, encourage them to be active on social media, get them into your emails so that customers feel like they’re really engaging with someone. The biggest impacts will come from the founders and executives though. If people follow and engage with your senior staff, they’re more likely to buy from your company.

09:03 - 22:30 - How to Get Started Building Your Reputation? - Have you published any thought leadership pieces? Are you on podcasts? Interviews? Blogs? What happens when someone googles your name? Even channels like Tiktok, in fact, especially Tiktok now, are great opportunities to get in front of customers as the brand owner. You’re essentially becoming an influencer for your brand, and the best one for it because you know the story, the values etc better than anyone.

22:50 - 31:56 - Which Brands Does This Work For? - It works for anyone really. Think of your small local shops, you might know the owner or the staff that work there, theyre friendly and it makes you want to shop there more. I went to a restaurant recently for the first time in a few years and the manager recognised us and brought us a whisky at the end. I’m sure you all frequent a business which has better competitors, but you buy from them because you like the people.

32:31 - 34:59 - What Mistakes Should You Avoid - Avoid being too salesy, too promotional, thats not what this is here for. You’re building reputation not trying to generate a few extra sales, they’ll come eventually anyway. Don’t give up, you need to be consistent, keep at it for a sustained period of time. These things take time.

57:12 - Who Would BantLike to Take For Lunch in the D2C Marketing World?

Someone from a huge, disruptive company, something like Airbnb.

58:15 - Bant’s Must-Have Ecommerce Tools:

  • Zoho
  • ChurnZero
  • Discover.org

If you’d like to hear more from Bant, you can connect with him on LinkedIn or head over to https://www.qnary.com/.


]]> Tue, 26 Apr 2022 03:02:00 +0000 Will Laurenson Will Laurenson 2156 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand. Leveraging that human voice is critical to building trust in a business. Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that they feel are run by real people, and this is why building personal reputation is so important. If you’d like to connect with Bant you can find him on LinkedIn or head over to https://www.qnary.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand. Leveraging that human voice is critical to building trust in a business. Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that they feel are run by real people, and this is why building personal reputation is so important. If you’d like to connect with Bant you can find him on LinkedIn or head over to https://www.qnary.com/. No No How to Craft the Perfect Affiliate Strategy https://podcasts.fame.so/e/182kq0kn-dominick-keenan How to Craft the Perfect Affiliate Strategy 107 No No 209x5qx1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 107 of the Customers Who Click podcast I was joined by Dominick Keenan from ClickBank, one of the biggest affiliate platforms in the world. We’re going to be talking through what makes a good affiliate program, what mistakes brands make, and also what brands need to be aware of & cautious of when dealing with affiliates. While it is a performance channel, affiliate marketing isn’t just a platform channel, its a relationship channel. You absolutely need to be building relationships with affiliates that you actually want to work with, and will perform for you, you can’t just signup anyone and let them do their thing. Dominick is the VP of Sales & Account Management at ClickBank, an affiliate marketplace for entrepreneurs and ecommerce companies. You can connect with him on Linkedin or head over to https://www.clickbank.com/ Tue, 19 Apr 2022 02:45:00 +0000 Will Laurenson Will Laurenson 2686 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 107 of the Customers Who Click podcast I was joined by Dominick Keenan from ClickBank, one of the biggest affiliate platforms in the world. We’re going to be talking through what makes a good affiliate program, what mistakes brands make, and also what brands need to be aware of & cautious of when dealing with affiliates. While it is a performance channel, affiliate marketing isn’t just a platform channel, its a relationship channel. You absolutely need to be building relationships with affiliates that you actually want to work with, and will perform for you, you can’t just signup anyone and let them do their thing. Dominick is the VP of Sales & Account Management at ClickBank, an affiliate marketplace for entrepreneurs and ecommerce companies. You can connect with him on Linkedin or head over to https://www.clickbank.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 107 of the Customers Who Click podcast I was joined by Dominick Keenan from ClickBank, one of the biggest affiliate platforms in the world. We’re going to be talking through what makes a good affiliate program, what mistakes brands make, and also what brands need to be aware of & cautious of when dealing with affiliates. While it is a performance channel, affiliate marketing isn’t just a platform channel, its a relationship channel. You absolutely need to be building relationships with affiliates that you actually want to work with, and will perform for you, you can’t just signup anyone and let them do their thing. Dominick is the VP of Sales & Account Management at ClickBank, an affiliate marketplace for entrepreneurs and ecommerce companies. You can connect with him on Linkedin or head over to https://www.clickbank.com/ marketing, affiliate marketing, digital marketing, ecommerce, d2c No No Omnichannel vs D2C - The Pros & Cons with Ryan Rouse https://podcasts.fame.so/e/18303qqn-ryan-rouse Omnichannel vs D2C - The Pros & Cons with Ryan Rouse 106 No No m0jkp441 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 106 of the Customers Who Click podcast I spoke with Ryan Rouse, the Chief Digital Officer at HighKey, who produces sugar-free versions of all your favourite snacks. In this episode, we delve into the Omnichannel vs D2C debate and Ryan explains the pros and cons of each, and how to approach each channel individually. ‘Solving a very real problem in the market, it sounds obvious, but it’s one of the core fundamentals.’ Ryan is the Chief Digital Officer of HighKey, producing sugar free snacks. Ryans had an amazing career including a meal kit business that he sold to HelloFresh. You can connect with him on LinkedIn or head over to https://highkey.com/ Key highlights:

01:14 - 09:16 - Biggest Contributor to Growth Recently - Solving an actual problem in the market is so important. This is going to be such a powerful driver of growth. It sounds obvious but so many companies either dont, or they don’t position themselves properly and explain that benefit.

Being almost an incubator has worked really well as well. Being able to innovate and launch products super quickly has helped them adapt to the market, identify new opportunities quickly knowing that they can exploit them before other businesses get round to it.

09:39 - 17:30 - What Challenges Have HighKey Been Facing? - Competition is a big challenge and obviously happens in every market. The speed that brands can get to market, and even the speed that some of the established brands move does mean there’s ever-increasing competition. Seasonality is a challenge for them as well. Their products are linked to dieting and being healthy, which tends to spike in January then fall off as people lose interest. So trying to remove that link to dieting is a challenge going forwards.

Fortunately, as a trend, ‘better for you’ seems to be holding better than diets such as Keto which were obviously massive initially but now seem to be a bit more niche.

18:00 - 23:55 - Omnichannel or D2C? - It’s easy to be biased, particularly if you’ve always worked D2C before. But really, at the end of the day you’ve got to be present where your customers are. This goes for any business really. You need to find out where your audience hangs out, and where they shop, and make sure your products or services are present there. About 80% of grocery shopping is still done in-store, so you’re missing out on the vast majority of your potential audience if you don’t get your grocery products in stores.

You can also massively benefit from the SEO of these others websites. If someone searches for ‘better for you snacks’ or ‘sugar free snacks’ are you going to compete with Amazon or Walmart? Probably not, so make sure you are that top listing on Amazon and benefit from the SEO anyway.

At the end of the day, retail, Amazon, D2C are all distribution channels. It’s not one or the other, its all of them, and how do you use each properly?

23:57 - 42:10 - Using Amazon as a Discovery Channel - Chances are your customers shop on Amazon, a huge number of people do. Even Ryan’s wife, who hears about D2C all the time said ‘I had to go to their website because they werent on Amazon’. People trust Amazon, its quick and convenient, and with certain products like snacks they might not want to buy a 24 pack straight away, they might want to add 1 to their Amazon cart, or just take advantage of Amazon Prime to buy 1 pack to try.

But when customers become loyal to a brand, theyre much more likely to come back to the website itself. Ryan buys his toothbrush direct from the brand rather than buying it in-store. I do the same with several products I buy because I like the brand, I want to buy from the brand not from the supermarket.

It’s important to show the value a customer gets from you, buying direct instead of Amazon.

42:38 - 47:51 -  Brand Awareness as a Challenge - Brand awareness is a massive challenge, for any startup, for any D2C business. It’s expensive, it takes time. If you can get another brand to do that for you, to put you infront of customers, potentially even advertise your brand. Why wouldnt you do that?

48:37 - Who Would Ryan Like to Take For Lunch in the D2C Marketing World?

Someone from Nike would be great, or any other big brands that have really started to lean into D2C having previously been more omnichannel.

50:49 - Ryan’s Must-Have Ecommerce Tools:

  • Source Medium
  • One Click Upsell

If you’d like to hear more from Ryan, you can connect with him on LinkedIn or head over to https://highkey.com/.


]]> Tue, 12 Apr 2022 03:00:00 +0000 Will Laurenson Will Laurenson 3248 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 106 of the Customers Who Click podcast I spoke with Ryan Rouse, the Chief Digital Officer at HighKey, who produces sugar-free versions of all your favourite snacks. In this episode, we delve into the Omnichannel vs D2C debate and Ryan explains the pros and cons of each, and how to approach each channel individually. ‘Solving a very real problem in the market, it sounds obvious, but it’s one of the core fundamentals.’ Ryan is the Chief Digital Officer of HighKey, producing sugar free snacks. Ryans had an amazing career including a meal kit business that he sold to HelloFresh. You can connect with him on LinkedIn or head over to https://highkey.com/ If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 106 of the Customers Who Click podcast I spoke with Ryan Rouse, the Chief Digital Officer at HighKey, who produces sugar-free versions of all your favourite snacks. In this episode, we delve into the Omnichannel vs D2C debate and Ryan explains the pros and cons of each, and how to approach each channel individually. ‘Solving a very real problem in the market, it sounds obvious, but it’s one of the core fundamentals.’ Ryan is the Chief Digital Officer of HighKey, producing sugar free snacks. Ryans had an amazing career including a meal kit business that he sold to HelloFresh. You can connect with him on LinkedIn or head over to https://highkey.com/ No No Gaining a Competitive Advantage in PPC Search Marketing https://podcasts.fame.so/e/pnmm57qn-fred Gaining a Competitive Advantage in PPC Search Marketing 105 No No 71vrl5v1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns. The human element will help you stand out and beat the competition. It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and let Google do its thing. But real marketers who understand customer behaviour have a huge advantage. Frederick is the CEO of Optmyz, a SaaS tool allowing for smarter automation in pay-per-click search. Prior to that Frederick spent almost 10 years at Google , half as their Adwords Evangelist. You can connect with him on LinkedIn or head over to https://www.optmyzr.com/. In episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns.

The human element will help you stand out and beat the competition.

It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and let Google do its thing.

But real marketers who understand customer behaviour have a huge advantage.

Frederick is the CEO of Optmyz, a SaaS tool allowing for smarter automation in pay-per-click search. Prior to that Frederick spent almost 10 years at Google , half as their Adwords Evangelist. You can connect with him on LinkedIn or head over to https://www.optmyzr.com/.



Key highlights:

01:18 - 03:47 - Biggest Opportunities for D2C Growth - eCommerce, and shopping online has been exploding, heavily influenced by the pandemic. This has changed consumer behaviour away from that once a week shopping trip into the city, into just buying things as and when you want them. Brands don’t have to wait for that one shopping moment anymore, it can happen at any moment instead. PPC is still a huge opportunity, not only because its easier than ever to get setup with, but also because the vast majority of advertisers just do the basic setup and let Google do its thing.

04:30 - 11:19 - How Can You Stand Out in PPC? - So much in PPC is automated, which makes it really easy to get setup, but then you’re not doing anything to stand out, not doing anything to be better that the competition, because they’ve done exactly the same thing. As an expert in your category, and someone who understands the behaviours and changes that happen through the year, you’ve got the ability to go into your account and make changes that will manipulate Google into performing better for you. If you know demand is about to explode, you can tell Google you’re willing to take a worse ROI, meaning Google pushes you more to this increased demand.

Google can’t really measure some of this stuff, so if you can bring your external knowledge into the account to make those changes you’ll reap huge benefits.

11:19 - 25:56 - How to Communicate Conversion Value to Google - Make sure you’re reporting conversion value back to Google regularly. You can send this data back over the next 55 days after a conversion with restated values to give Google a better indication of what is actually happening. If you have a logistical issue and have to cancel orders, you have to push that back to Google otherwise the algorithm thinks its sent you loads of great customers.

In fashion inparticular, people will buy multiple colours or sizes, and send back what they don’t like. You need to adjust this value to Google or it thinks your customer values are 3-4x higher than they really are. But similarly, you can do this the other way. If you’ve got your own machine learning in place and can predict customer values well, then you can actually push back to Google higher values for these customers, so Google goes off and tries to find more of these high value customers for you.

29:51 - 33:45 - Rethinking Assumptions about Campaign Types - A lot of this comes down to experience, and ability to interpret data. It may be tempting to prioritise the higher converting ad, but if its higher converting because it gets 10% of the impressions, is the lower converting ad more valuable to you because its bringing in far more customers. This can be common with Responsive Search Ads in particular where Google gets a lot of freedom to test with your ad content and targeting.

It’s really important to dive into the data yourself, really understand how different campaign formats are performing, not just accepting what someone has told you, or continuing to do something the same way you were doing it for years before.

34:18 - 38:25 -  What are the Upcoming PPC Challenges - Google is continuously making changes to campaign types, removing some, adding others, combining etc. So its really important to assess these changes and really understand how theyre going to perform differently. Whats also important is to understand how these changes impact your existing setup. Which ad campaigns are actually incremental and which are cannibalising each other.

Frederick talks about being a PPC Doctor. Doctors prescribe medicines, and they’re careful to ensure no clashes, and its the same in PPC. Making sure you don’t have clashes and negatively impact your own setup.

36:54 - Fredericks Ideal Lunch Guest

Someone from Nike as they’ve made a huge shift recently from retail to D2C.

41:17 - Frederick’s Must-Have Ecommerce Tools:

  • Optmyzr
  • Adwords Scripts / Google Ads Scripts


If you’d like to hear more from Frederick, you can connect with him on LinkedIn or head over to https://www.optmyzr.com/.



]]> Tue, 05 Apr 2022 21:57:00 +0000 Will Laurenson Will Laurenson 2562 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns. The human element will help you stand out and beat the competition. It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and let Google do its thing. But real marketers who understand customer behaviour have a huge advantage. Frederick is the CEO of Optmyz, a SaaS tool allowing for smarter automation in pay-per-click search. Prior to that Frederick spent almost 10 years at Google , half as their Adwords Evangelist. You can connect with him on LinkedIn or head over to https://www.optmyzr.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns. The human element will help you stand out and beat the competition. It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and let Google do its thing. But real marketers who understand customer behaviour have a huge advantage. Frederick is the CEO of Optmyz, a SaaS tool allowing for smarter automation in pay-per-click search. Prior to that Frederick spent almost 10 years at Google , half as their Adwords Evangelist. You can connect with him on LinkedIn or head over to https://www.optmyzr.com/. No No How to Integrate SMS into your Marketing Automation https://podcasts.fame.so/e/lnqp2lv8-navin-jain How to Integrate SMS into your Marketing Automation 104 No No 81n8kwr1 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 104 of the Customers Who Click podcast I spoke with Navin Jain from Klaviyo about the impact SMS is having in the eCommerce world, and how brands can integrate it into their marketing automation strategy. SMS is a very intrusive channel. You have to get it right to avoid unsubscribes and annoying your customers. Talking to customers like you know them is so important these days, with the vast majority of customers stating they want brands to care, and they want to be spoken to directly, not as if they are 1 in a million other customers. Jeremy is on the Customer Growth team at Klaviyo, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://www.klaviyo.com/. Key highlights:

01:25 - 04:19 - Biggest Opportunities for D2C Growth - SMS of course, it’s really easy to ask for phone numbers these days, particularly if you frame your ask in a way that helps the customer. If you’ve already got a big email list but not SMS, ask your current subscribers to add their phone number in exchange for a small incentive.

You give your email to everyone, but only a handful of brands get your phone number. This makes your messages for more likely to be read than an email, but it does also come with its own complications.

Send exclusive offers out to your SMS base, if you don’t want to discount then give them early access to sales, or other promotions.

07:57 - 22:44 - Top Tips to Run a Successul SMS Program  - Firstly, don’t send the exact same message as you do in email. Not only is this a different medium with different expectations, but you’re not adding anything to your messaging by doing this. 

Second, you don’t need to message everyone. You shouldn’t be doing it with email, you definitely shouldn’t with SMS. It’s really important to be segmented, partly so that customers get the right messages, but also so that they don’t get overwhelmed with them.

Third, SMS doesn’t replace email, it compliments it. SMS is more expensive, so you can’t just replace your email flows with it, and if someone is engaging with your emails and theyre performing, why bother with the more expensive SMS? Navin mentions one brand who cut their SMS spend by 38% by not sending to customers who engaged with an email recently, and this generated a net ROI of 8%.

Fourth, use them as alerts. Let customers know of new product launches, or when their desired product is back in stock. One idea discussed was to ask customers to add products to cart in preparation for a sale, and then use the SMS to bring customers back when the sale is actually live so they can complete their purchase.

23:11 - 28:11 - The Big Mistakes Brands Make with SMS - A huge, and common mistake is that brands will start collecting the data, but don’t do anything with it, they don’t set up a welcome flow. Customers want to hear from you straight away, not in a few weeks or months when it’s convenient for you. If you’re lucky and they bought from you you might get away with it, but if they didn’t purchase, its quite likely they’ve forgotten who you are already. At a bare minimum, just add an SMS into your existing welcome flow - remember, its a Welcome Flow, not an Email Welcome Flow.

Another big mistake is acknowledging that SMS is quite an intrusive channel, and so just sending a promotion every 3 or so months with nothing inbetween. Yes its an intrusive channel, but if you’re sending valuable, quality content, customers are happy with that. They just don’t want to be bombarded with sales messages every week.

28:11 - 35:16 - Gathering UGC & Recovering Carts - If you’re asking for photos or videos with your reviews, then it makes sense to send that request to someones phone as thats where they’ll take it. Send a link to Okendo, Reviews.IO etc in the SMS so customers can just record a quick video or take the photo immediately.

Abandoned carts are another huge opportunity, and conversational, or 2-way SMS is becoming more and more available. This allows you to actually have SMS conversations with your customers, build those relationships, and crucially gather feedback to help you optimise. The conversion rate on this is incredible, I achieved about 20% with one client.

35:43 - 38:43 -  Integrating SMS into Your Email Flows - It’s probably still worth focusing on email as the priority and using SMS as a supporting channel a lot of the time, even if its purely on cost. If you send 50,000 emails and 10,000 open, then your SMS is only going to 40,000 people, although open rate is becoming less useful, but by getting customers to engage on email, you can reduce your costs by not sending SMS to those who don’t need it.

Really think to yourself, would I like to receive this message as an SMS?  If the answer is no, don’t send it. But there are plenty of opportunities to sprinkle SMS throughout your automation.

38:55 - Who Would Navin Like to Take For Lunch in the D2C Marketing World?

Me!

39:44 - Navin’s Must-Have Ecommerce Tools:

  • Google Analytics
  • Quiz tools e.g. Octane AI
  • Direct Mail tools

If you’d like to hear more from Navin, you can connect with him on LinkedIn or head over to https://www.klaviyo.com/



]]> Tue, 29 Mar 2022 07:44:00 +0000 Will Laurenson Will Laurenson 2365 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 104 of the Customers Who Click podcast I spoke with Navin Jain from Klaviyo about the impact SMS is having in the eCommerce world, and how brands can integrate it into their marketing automation strategy. SMS is a very intrusive channel. You have to get it right to avoid unsubscribes and annoying your customers. Talking to customers like you know them is so important these days, with the vast majority of customers stating they want brands to care, and they want to be spoken to directly, not as if they are 1 in a million other customers. Jeremy is on the Customer Growth team at Klaviyo, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://www.klaviyo.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 104 of the Customers Who Click podcast I spoke with Navin Jain from Klaviyo about the impact SMS is having in the eCommerce world, and how brands can integrate it into their marketing automation strategy. SMS is a very intrusive channel. You have to get it right to avoid unsubscribes and annoying your customers. Talking to customers like you know them is so important these days, with the vast majority of customers stating they want brands to care, and they want to be spoken to directly, not as if they are 1 in a million other customers. Jeremy is on the Customer Growth team at Klaviyo, a CRO agency specialising in turning data into business intelligence. Jeremy has been running CRO programs for over 14 years. You can connect with him on LinkedIn or head over to https://www.klaviyo.com/. marketing, ecommerce, SMS, marketing automation, email, klaviyo No No How Newton Baby Successfully Launches New Products https://podcasts.fame.so/e/r87w0138-aaron-zaghar How Newton Baby Successfully Launches New Products 103 No No k08kzr71 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value. “We are currently running, or have tested pretty much every ecommerce channel there is” With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s also converting and performing. Aaron is the Chief Marketing Officer at Newton Baby, a consumer goods company selling various sleep related products for babies. You can connect with him on LinkedIn or head over to https://www.newtonbaby.com/. In episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value.

“We are currently running, or have tested pretty much every ecommerce channel there is”

With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s also converting and performing.

Aaron is the Chief Marketing Officer at Newton Baby, a consumer goods company selling various sleep related products for babies. You can connect with him on LinkedIn or head over to https://www.newtonbaby.com/.


Key highlights:

01:39 - 04:19 - Biggest Opportunities for D2C Growth - Being able to test almost every ecommerce channel available has definitely been important. In the US the audience size is roughly 3 million at any one time, so testing different channels, and making sure they’re in front of as much of that audience as possible is really important. Going forwards, new products will be key to growth. Once someone is in through a core product such as the baby mattress, selling them on to other baby related products will really grow the customer LTV.

04:30 - 07:59 - Newton Baby’s Surprise Acquisition Channel? - Tiktok has actually been working really well for them. There seems to be this idea that Tiktok is for the younger generations, but actually anyone can be on there enjoying content. Newton Baby got on there pretty early, before there were really any rules around how brands should approach Tiktok, they just gave it a go and have found a good channel that works for them.

08:18 - 11:48 - How have Newton Baby made the switch from AOV to LTV - Everyone focuses on AOV, everyone wants that basket to be higher, but with some products and offerings this is difficult. Yes they could improve AOV by offering waterproof mattresses, or cribs, but this is still all that 1 purchase. Aaron has changed their focus so they think more about the long term, and the different stages people go through. Whether this is getting a pet first as a ‘trial run’, or 12-24 months after the baby is born.

11:49 - 18:40 - How does Newton Baby identify new products to launch? - They approach this in both top down and bottom up ways. It could be an employee saying ‘hey i think theres a great opportunity to do this instead’, or ‘i think this is something I’d use for my baby’, or it could just be a case of looking at the market, seeing whats missing, or what Newton Baby could improve upon. Then of course they go into market research, do cost analysis etc to make sure they have a viable offering. The process they used came out of a failed product, a weighted blanket, because by the time they’d done all the research and gone through the manufacturing process, the average cost of a blanket fell from about $300 to less than $100, so it became a much more competitive space.

18:51 - 24:05 -  How does Newton Baby soft launch a new product? - Soft launches are super important, especially as Amazon is a big channel for Newton Baby, so the reviews have to be fantastic. So they’ll launch the product on their website and just let people find it organically, then launch to their email list and really pro-actively seek out feedback on the products to make sure they’re right. If everything is going well they’ll wait to make sure the product has a 4-5 star rating on their own site before scaling up channels and then opening up places like Amazon.


24:08 - 31:53 - Newton Baby in the world of Amazon - You’ve got to be really careful incentivizing reviews on Amazon because if they find out, they’ll kick you off. You may pay a cut to Amazon, but its important to be where the customer is. If they’ve never heard of you and they start browsing Amazon for your product, you’ll miss out. You might also find that they just prefer shopping with Amazon, they feel safe about it, they know they’ll get their order on time.

39:04 - Aaron’s Dream Lunch Guest  - The founder of Mud Water, its a mushroom based drink alternative to coffee. They’ve done a fantastic job with their marketing and their brand.

40:56 - Aaron’s Must-Have Ecommerce Tools:

  • Helium 10 for working on Amazon
  • Rockerbox for multi-touch attribution


If you’d like to hear more from Aaron, you can connect with him on LinkedIn or head over to https://www.newtonbaby.com/.


]]> Wed, 23 Mar 2022 11:30:00 +0000 Will Laurenson Will Laurenson 2188 If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value. “We are currently running, or have tested pretty much every ecommerce channel there is” With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s also converting and performing. Aaron is the Chief Marketing Officer at Newton Baby, a consumer goods company selling various sleep related products for babies. You can connect with him on LinkedIn or head over to https://www.newtonbaby.com/. If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value. “We are currently running, or have tested pretty much every ecommerce channel there is” With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s also converting and performing. Aaron is the Chief Marketing Officer at Newton Baby, a consumer goods company selling various sleep related products for babies. You can connect with him on LinkedIn or head over to https://www.newtonbaby.com/. No No Find Out How This D2C Brand Thrives in a Traditionally Retail Market https://podcasts.fame.so/e/1830q0kn-amanda-holberg Find Out How This D2C Brand Thrives in a Traditionally Retail Market 102 No No m0jk4kv1 In episode 102 of the Customers Who Click podcast I spoke with Amanda Holberg, the Director of Growth at Clare, a next generation paint brand that’s completely re-imagined the paint shopping experience for today’s consumer. In this episode we’ll be talking through how Clare has managed to thrive in a market which has traditionally been driven by retail. “We’ve pioneered an easier, faster, more inspiring way to shop for paint, and our mission is to help people everywhere create beautiful spaces” At Clare, they know that the customer has a tough, and very important decision to make, as painting your home isn’t something you do every month. So they place a huge emphasis on education, and the sampling experience to ensure that customers are fully prepared for what they’re getting in to. Amanda is the Director of Growth at Clare, disrupting the home decorating industry. Amanda has spent years building sustainable growth strategies for brands spanning D2C, eCommerce, Consumer Electronics, Subscription, and education. You can connect with her on Linkedin, or check out the Clare website. In episode 102 of the Customers Who Click podcast I spoke with Amanda Holberg, the Director of Growth at Clare, a next generation paint brand that’s completely re-imagined the paint shopping experience for today’s consumer.

In this episode we’ll be talking through how Clare has managed to thrive in a market which has traditionally been driven by retail. 

“We’ve pioneered an easier, faster, more inspiring way to shop for paint, and our mission is to help people everywhere create beautiful spaces” 

At Clare, they know that the customer has a tough, and very important decision to make, as painting your home isn’t something you do every month. So they place a huge emphasis on education, and the sampling experience to ensure that customers are fully prepared for what they’re getting in to.

Amanda is the Director of Growth at Clare, disrupting the home decorating industry. Amanda has spent years building sustainable growth strategies for brands spanning D2C, eCommerce, Consumer Electronics, Subscription, and education. You can connect with her on Linkedin, or check out the Clare website.



Key highlights:

02:07 - 06:19 - Biggest Opportunities for Growth at Clare - Quite simply, the value proposition that Clare offers. They’ve completely re-imagined how people shop for interior paint, and they’ve managed to do it with a completely D2C offering. Given that the traditional experience involves looking at a booklet of a thousand different colours, trying to identify which specific shade you'd like, buying a small tin of it and testing it out on your wall only to still not really know how you feel about it, it seems like a no brainer that this is an industry that needs disrupting.

Clare are super transparent about what goes into their paint,  and they really focus on helping customers with their project, there’s a lot more involvement to it, advice, inspiration etc, than just ‘here’s some paint, off you go.

07:22 - 16:03 - How Does Clare Educate the Customer? - Customer feedback has told them that their customers don’t want to see 1,000 different shades of paint, they find the experience a bit overwhelming, that paradox of choice effect hits and people find it easier to put off the project than to buy some paint and get on with it.

Clare uses a Colour Genius Quiz which involves a sophisticated set of questions, designed by their founder (an interior designer). It asks questions about what room they’re painting, how much light it gets, what the existing decor is, and then suggests colour based on those answers. So not only does it massively cut down the number of options presented to a customer, but they are recommendations from an expert, based on what the customer has told them.

It’s pretty much a case of ‘here you go, this is the right colour’.

In addition to this though, Clare put a huge focus on more general education around the whole experience. Providing information for those who have never painted before, how to go about preparing the room, and showing off loads of inspiration via their social media channels.

16:04 - 22:30 - How does Clare use Sampling - At Clare they really encourage customers to buy their new swatch packs. They send you a pack of several different shades, or colours, and these are peel and stick swatches, allowing you to move them around the room and try them in different rooms. You’re not being asked to put streaks of paint all over your walls until you find the colour you like. They’ve also put an emphasis on sustainability and waste, so have streamlined their mailer. This is becoming more and more important to customers, and just because you want to cut down on waste, doesn’t mean your mailer has to be cheap and plain.

23:28 - 28:10 - Clare’s Colour Genius Quiz - Customers want the type of experience they can get in-stores, but online. They want to be asked questions and want to be guided to the right products for their needs. This happens a lot in shoe stores for example, Games Workshop are another brand that put a focus on really helping their customers in-stores, but this experience rarely translates online, because brands don’t know how.

Quizzes are a great way of doing this, because they do ask those questions that a customer wants to answer. They provide that guidance, and offer up recommendations based on what the customer has told it. 

And this is what Clare has gone for. They want the quiz to feel like someone is asking you thoughtful questions about your space, and that you can be quite custom if your response, but without the grey area that may cause confusion. And this all just takes 3 minutes, so its super quick and simple, and gives the customer their custom recommendation.

28:23 - 29:30 -  Testing & Optimising at Clare - As a D2C business they need to ensure the website is optimised, because its the only sales channel. So optimisation plays a key role for Clare, but as a startup they have to balance high impact / high priority, vs the other pieces they’d like to implement or test with.

30:24 - 35:37 -  Approaching Lifetime Value in a One & Done Industry - People only paint their house every 10-15 years, which makes lifetime value a bit of a difficult one for brands like Clare. However, they’ve found that actually, its rare for someone to paint their whole house in one go. Customers will paint a room, come back 6 months later to do another, maybe another year goes by before they do the next room. So while this means that lifetime value is just spread over time rather than being that lump payment every 10 years, it also means that customers have much more frequent touchpoints with Clare, and it becomes a bit easier to retain them because they are actually buying quite frequently.

39:41 - Who Would Amanda Like to Take For Lunch in the D2C Marketing World?

Sara Blakely, the founder of Spanx, shes a female founder who has done an incredible job growing her brand, and focusing on her team and employees.

40:56 - Amanda’s Must-Have Ecommerce Tools:

  • Funnel.io
  • Peel


If you’d like to hear more from Amanda, you can connect with her on LinkedIn or head over to https://www.clare.com/.


]]> Tue, 15 Mar 2022 09:07:00 +0000 Will Laurenson Will Laurenson 2398 In episode 102 of the Customers Who Click podcast I spoke with Amanda Holberg, the Director of Growth at Clare, a next generation paint brand that’s completely re-imagined the paint shopping experience for today’s consumer. In this episode we’ll be talking through how Clare has managed to thrive in a market which has traditionally been driven by retail. “We’ve pioneered an easier, faster, more inspiring way to shop for paint, and our mission is to help people everywhere create beautiful spaces” At Clare, they know that the customer has a tough, and very important decision to make, as painting your home isn’t something you do every month. So they place a huge emphasis on education, and the sampling experience to ensure that customers are fully prepared for what they’re getting in to. Amanda is the Director of Growth at Clare, disrupting the home decorating industry. Amanda has spent years building sustainable growth strategies for brands spanning D2C, eCommerce, Consumer Electronics, Subscription, and education. You can connect with her on Linkedin, or check out the Clare website. In episode 102 of the Customers Who Click podcast I spoke with Amanda Holberg, the Director of Growth at Clare, a next generation paint brand that’s completely re-imagined the paint shopping experience for today’s consumer. In this episode we’ll be talking through how Clare has managed to thrive in a market which has traditionally been driven by retail. “We’ve pioneered an easier, faster, more inspiring way to shop for paint, and our mission is to help people everywhere create beautiful spaces” At Clare, they know that the customer has a tough, and very important decision to make, as painting your home isn’t something you do every month. So they place a huge emphasis on education, and the sampling experience to ensure that customers are fully prepared for what they’re getting in to. Amanda is the Director of Growth at Clare, disrupting the home decorating industry. Amanda has spent years building sustainable growth strategies for brands spanning D2C, eCommerce, Consumer Electronics, Subscription, and education. You can connect with her on Linkedin, or check out the Clare website. No No Retention is More than Just Email Marketing https://podcasts.fame.so/e/xnv53q68-alex-mceachern Retention is More than Just Email Marketing 101 No No 71y8n7z0 In episode 101 of the Customers Who Click podcast I spoke with Alex McEachern, Director of Marketing at Repeat. In this episode we’re going to be talking about why retention marketing is so important, but also why there is so much more to it than just email marketing. It’s getting tougher and more expensive every week to acquire new customers at the moment, so its absolutely vital that brands are putting in the time and effort into the retention side of the business. But its not as simple as just setting up a few automations and then blasting out a campaign every week, there’s so much more to retention, and definitely more than 1 ‘retention marketer’ can do. Alex is the Director of Marketing at Repeat. A SaaS platform that enables brands to turn one time buyers into repeat customers. You can connect with him on LinkedIn or head over to https://www.getrepeat.io/. Key highlights:

01:15 - 07:56 - Biggest Opportunities for D2C Growth - Retention is getting more and more important as brands struggling with increasing costs of acquisition, and difficulty targeting the right customers online. 

But once that customers in, and has made that first purchase, its so important to be working hard to get that 2nd purchase in. And that doesn't mean just spamming emails until they buy or unsubscribe. Increasing retention just 5% can lead to a 25-95% improvement in profit, which makes sense as that 2nd purchase hasnt cost you anything extra.

But there is no silver bullet to retention. Just like with acquisition, there are multiple channels and strategies to use. Email, SMS, direct mail, loyalty, content, memberships, even customer service plays its part.

08:03 - 17:02 - How to Identify the Right Tactics - It’s important to start with what Alex calls the retention marketing matrix. How frequently do customers purchase this product and how valuable is it? This will then guide you to certain strategies. Loyalty programs for example, are going to be a lot less effective for high ticket, low frequency purchases such as mattresses, why would you bother signing up for a loyalty program you’re not going to engage with for 5 years?

But for high frequency, lower value items, coffee for example, loyalty programs work fantastically.

But, think about what you can be selling to improve retention and speed up that purchase frequency. Someone might buy a piano once ever in their life, but, they need to maintain the piano, they need to clean the piano, thats where your retention opportunity is.

17:10 - 19:40 - How to Create a Valuable & Engaging Loyalty Program - Everyone wants a loyalty program, but few actually do it well. The key to a really good loyalty program is to have rewards that customers want, and that are attainable relatively easily. If you have to spend £1000 to get £5 off, you’re not going to be motivated, but if you can see that by creating an account and placing a decent first order you’re going to trigger that first reward its far more enticing.

34:10 - 39:32 - How do Product Catalogues Affect Retention - Think about how you can expand your product offering, but in a way that complements your other products, rather than competing with them. Jewellery for example is a relatively low-frequency purchase, so what can you offer those customers to get that additional purchase? Maybe send a follow up 60 days later with a polishing kit for the jewellery they’ve bought. It’s so much more effective than ‘you bought this necklace, how about you buy this one now as well.’

40:21 - 42:22 -  What Retention Challenges are Brands Facing - Measuring retention correctly, by choosing  a metric you can really track, and is meaningful to your brand. Lifetime value is really difficult to measure, especially for brands that haven’t been around that long. But if you can find that meaningful metric that you can measure, and be confident in, you’ll start to see strong growth coming your way.


57:12 - 57:53 - Who Would AlexLike to Take For Lunch in the D2C Marketing World?

There are some great Twitter personalities out there, so someone like Nick Sharm or Chris Cosentino. 

58:15 - Alex’s Must-Have Ecommerce Tools:

  • Klaviyo
  • Smile
  • Repeat

If you’d like to hear more from Alex, you can connect with him on LinkedIn or head over to https://www.getrepeat.io/.


]]> Tue, 08 Mar 2022 08:15:00 +0000 Will Laurenson Will Laurenson 2705 In episode 101 of the Customers Who Click podcast I spoke with Alex McEachern, Director of Marketing at Repeat. In this episode we’re going to be talking about why retention marketing is so important, but also why there is so much more to it than just email marketing. It’s getting tougher and more expensive every week to acquire new customers at the moment, so its absolutely vital that brands are putting in the time and effort into the retention side of the business. But its not as simple as just setting up a few automations and then blasting out a campaign every week, there’s so much more to retention, and definitely more than 1 ‘retention marketer’ can do. Alex is the Director of Marketing at Repeat. A SaaS platform that enables brands to turn one time buyers into repeat customers. You can connect with him on LinkedIn or head over to https://www.getrepeat.io/. In episode 101 of the Customers Who Click podcast I spoke with Alex McEachern, Director of Marketing at Repeat. In this episode we’re going to be talking about why retention marketing is so important, but also why there is so much more to it than just email marketing. It’s getting tougher and more expensive every week to acquire new customers at the moment, so its absolutely vital that brands are putting in the time and effort into the retention side of the business. But its not as simple as just setting up a few automations and then blasting out a campaign every week, there’s so much more to retention, and definitely more than 1 ‘retention marketer’ can do. Alex is the Director of Marketing at Repeat. A SaaS platform that enables brands to turn one time buyers into repeat customers. You can connect with him on LinkedIn or head over to https://www.getrepeat.io/. marketing, ecommerce, retention, email marketing No No How to Start Your Own Conversion Rate Optimisation Program https://podcasts.fame.so/e/0njp5y0n-jeremy-epperson How to Start Your Own Conversion Rate Optimisation Program 100 No No 40p69qm0 In episode 100 of the Customers Who Click podcast with Jeremy Epperson, the Chief Growth Officer at ConversionAdvocates, we'll be exploring how brands can get going with Conversion Rate Optimisation, Jeremy is a leader in the Conversion Rate Optimisation space with over 14 years experience helping startups kick off their CRO programs You can connect with him on LinkedIn. Tue, 01 Mar 2022 08:48:00 +0000 Will Laurenson Will Laurenson 3462 In episode 100 of the Customers Who Click podcast with Jeremy Epperson, the Chief Growth Officer at ConversionAdvocates, we'll be exploring how brands can get going with Conversion Rate Optimisation, Jeremy is a leader in the Conversion Rate Optimisation space with over 14 years experience helping startups kick off their CRO programs You can connect with him on LinkedIn. In episode 100 of the Customers Who Click podcast with Jeremy Epperson, the Chief Growth Officer at ConversionAdvocates, we'll be exploring how brands can get going with Conversion Rate Optimisation, Jeremy is a leader in the Conversion Rate Optimisation space with over 14 years experience helping startups kick off their CRO programs You can connect with him on LinkedIn. ecommerce, dtc growth, ecommerce marketing, conversion rate optimisation No No You can grow without overdiscounting, and this DTC brand is the proof https://podcasts.fame.so/e/mn4k7zl8-ian-yung You can grow without overdiscounting, and this DTC brand is the proof 99 No No x06wjxr1 In episode 99 of the Customers Who Click podcast with Ian Young, VP of Growth at Parachute Home, we’ll be exploring how brands can move away from aggressive discount messaging. Ian is the VP of Growth at Parachute Home, a DTC brand selling premium quality home essentials. Ian’s had some great experience in a few different industries, including the Flash Sales industry, with B2B and B2C experience as well as experience growing two-sided marketplaces. You can connect with him on LinkedIn, or head over to https://www.parachutehome.com/. In episode 99 of the Customers Who Click podcast with Ian Young, VP of Growth at Parachute Home, we’ll be exploring how brands can move away from aggressive discount messaging.

Avoiding overdiscounting in the DTC space is something I’ve been very vocal about for ages. I’m not saying to not do it at all, I’m just saying that doing it without any kind of strategy and only as means to drive some extra revenue will result in quick gains that’ll have a ripple effect on your future relationship with the customer - the only loyalty some of them will have is for your discounts, or those of your competitors if they happen to give a better deal.

Another great point my guest also made which a lot of brands need to understand is that people don’t buy just because of a discount or a sale. They still have to have a want and a need for your products. If the motivation isn’t there, then it'll take a very strong promotion to convert someone, and even then they may not be the sort of customer you want to be acquiring.

Ian is the VP of Growth at Parachute Home, a DTC brand selling premium quality home essentials. Ian’s had some great experience in a few different industries, including the Flash Sales industry, with B2B and B2C experience as well as experience growing two-sided marketplaces. You can connect with him on LinkedIn, or head over to https://www.parachutehome.com/. 

Key Highlights:

00:55 - 06:03 - Biggest Contributors to Parachute Home’s Rapid Growth - Three things: the pandemic, since people had more time on their hands and spent most of it at their homes so they wanted to make it as comfortable as possible; second, high retention rates and people coming back for repeat purchases, and third, Parachute have considerably upped their paid marketing efforts. Ian and his team are also big on organic reach and word of mouth as well, focusing on providing a great brand experience and products to encourage that.

07:47 - 12:45 - Ian’s Approach to Experimenting with Different Channels - Ian believes that if you don't continue to explore your boundaries, every channel will eventually peter out; everything will reach a plateau and then your growth will plateau, too. It’s good to be able to shift your budget elsewhere once a channel becomes less and less profitable, rather than increasing it over and over again. This is especially true now with the turbulence around Facebook advertising and iOS updates.

15:00 - 18:39 - How to Grow a DTC Brand Without Heavy Discounting - Yes, people love discounts, but none is going to buy something just because it's on sale if they don't like the product to begin with. In Ian’s words, “ Discounting seems like a seasoning that you add on top of an acquisition dish, but nothing that can stand on its own”. Instead, Parachute takes customer research seriously and focuses on understanding what makes people buy their products and use that information to fuel their messaging. That way, their customers buy their products because they truly want to and believe it’ll help them achieve their goals, and not because there’s a sale on.

Another great thing Parachute is doing is they design and source their own products to ensure they deliver on the brand promise. Many retailers simply go to China and purchase goods there, but Parachute is more into listening to their customers and creating products that bring real value to their customers.

18:55 - 27:12 - How to Get More Out of Your Customer Research - First of all, you’ve got to speak to your customers - and I’ve certainly noticed that not enough brands do. But there’s another catch. While qualitative research in general is a fantastic way to gather customer insight, go beyond surveys (as they can be biased) and look into the quantitative side of things too. Discover how people interact with your products, look at your sales, customer service and returns data as well to understand how your customers truly feel about your products and brand. Additionally, spend some time learning about different research methods, their advantages and shortcomings so that you’re getting the whole picture, and not just a little peek into your customer behaviour because that leaves room for assumptions.

28:15 - 40:03 - Ian’s Tips for Other Brands Looking to Move Away from Heavy Discounting - Ian’s not saying don’t do discounts because they don’t work - they always do, without fail. But without a strategy, they’re just shortsighted quick cash injections that dilute your main messaging since people will be more focused on the discount than your product value messaging. You need to go back to basics and figure out what your brand stands for, and what is the reason your customers engage with it in the first place - and make sure your product delivers on that promise.

41:32 - Who Would Ian Like to Take For Lunch in the D2C Marketing World?

Ryan Reynolds about his creative process behind the peloton campaign.

42:38 - Ian’s Must-Have Ecommerce Tools:


Talk to the Host

You can send any other podcast recommendations, questions to ask, episode feedback, guest requests, or general pleasantries to Will’s email or tweet @ Will!


]]> Tue, 22 Feb 2022 00:00:00 +0000 Will Laurenson Will Laurenson 2753 In episode 99 of the Customers Who Click podcast with Ian Young, VP of Growth at Parachute Home, we’ll be exploring how brands can move away from aggressive discount messaging. Ian is the VP of Growth at Parachute Home, a DTC brand selling premium quality home essentials. Ian’s had some great experience in a few different industries, including the Flash Sales industry, with B2B and B2C experience as well as experience growing two-sided marketplaces. You can connect with him on LinkedIn, or head over to https://www.parachutehome.com/. In episode 99 of the Customers Who Click podcast with Ian Young, VP of Growth at Parachute Home, we’ll be exploring how brands can move away from aggressive discount messaging. Ian is the VP of Growth at Parachute Home, a DTC brand selling premium quality home essentials. Ian’s had some great experience in a few different industries, including the Flash Sales industry, with B2B and B2C experience as well as experience growing two-sided marketplaces. You can connect with him on LinkedIn, or head over to https://www.parachutehome.com/. ecommerce, dtc growth, ecommerce marketing No No How testing was key to this brand’s rapid growth https://podcasts.fame.so/e/lnqp64v8-dan-shunn How testing was key to this brand’s rapid growth 98 No No 81n8qxr1 In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there. Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He’s an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries. In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there.

Testing and experimenting are crucial to becoming less reliant on paid traffic and upping your organic efforts. However, loads of brands will test mostly subject lines, but really you’ve got to do a massive amount of testing there to really work out what type of subject lines work best for you. What will work better for you is testing the lifecycle, the flows themselves and the content you’re offering customers to learn what enriches their experience.

If your focus is ‘how does this email make the customer's life better?’ you’ll do far better than ‘how do I get more people to open the email? Because if you become known for the former, then the latter will happen anyway.

Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He’s an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries. 

Hey Highlights 

02:51 - 05:59 - Biggest Contributors to Air Up’s Rapid Growth - A huge part of it have been organic efforts - 40% of their new customers come from word of mouth alone! But hands down the biggest contribution is that Air Up has created a really great product that works. Influencer marketing is currently one of their strongest channels because their product is very new, some consumers have trouble believing it actually works at first. It's a fantastic way to chip away that mistrust, to have an influencer their customers know, like and trust to show the product.

07:20 - 22:39 - Dan Shares His Approach to Experimentation and Testing - The CRM team at Air Up is very much into experimentation and testing. When it comes to choosing what they test, rather than focusing on something small like email subject lines, they always look for opportunities to learn something they will keep on using. Second, they ensure their target audience is big enough to learn something significant - they don’t see the point in testing a group of 50 people, for example. And third, probably the most important one is having the capacity to test within their team. 

When it comes to choosing what they test, Dan and his team largely relay on their own ideas, but they always make sure the idea is based on data from customer research. They look out for trends and then try to create a hypothesis around it. Air Up also try for their test subjects to lead to another test - they test, look at the results and iterate based on what performed the best. 

27:39 - 30:15 - How Air Up Encourages Repeat Purchases With Minimal Discounts & Offers - It’s not that Dan and his team don’t use discounts at all, because they do. It’s just that they focus more on enhancing customer experience through valuable content, keeping their customers engaged and sales & offers to a minimum.  Their content helps their customers make the most out of the product, through coming up with creative ways to spice things up - for example, the flavour is different with still and sparkling water, which makes their Coke flavour even more appealing.

30:28 - 37:02 - What Other Channels Air Up is Looking to Explore to Drive Growth - The subscription model, which is currently being tested on the Dutch market. Interestingly, they don’t offer the standard “Subscribe and Save” incentive and encourage signups - but they’re not saying “never” to testing it in the future. Another channel is SMS, but it isn’t as strong yet, mainly due to a technical issue since Klaviyo’s SMS expansion into Europe has been deprioritised. However, they want to change it and have already started on expanded their SMS list.

38:03 - Who Would Dan Like to Take For Lunch in the D2C Marketing World?

Dan loves what Patagonia and Gym Shark have been doing and under normal circumstances, he’d love to have a chat with some of the people working but since we’re still in the middle of the pandemic, he really misses being able to visit the office and meet his team members in person more often.

41:50 - Dan’s Must-Have Ecommerce Tools:

  • Asana as a project management tool 
  • Zapier to connect apps with automation workflows

Talk to the Host

You can send any other podcast recommendations, questions to ask, episode feedback, guest requests, or general pleasantries to Will’s email or tweet @ Will!


]]> Tue, 15 Feb 2022 00:00:00 +0000 Will Laurenson Will Laurenson 2595 In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there. Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He’s an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries. In episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there. Dan is the Head of CRM at Air Up, developers of the revolutionary air up® drinking system that flavours water by scent alone. He’s an experienced CRM specialist with a history working in the food, FMCG, sport and telecoms industries. testing, ecommerce growth, ecommerce tips, dtc No No How this DTC brand is driving growth by providing a luxurious customer experience https://podcasts.fame.so/e/xny00528-joe-anhalt How this DTC brand is driving growth by providing a luxurious customer experience 98 No No l14ppyq1 In episode 95 of the Customers Who Click podcast, Joe Anhalt, VP of Marketing at Koio, joins me to talk about how they’ve diversified their marketing channels away from Facebook and paid social, how email and SMS fit into their marketing mix for both acquisition and retention, and how they stand out and really show the value of their products. Joe is the VP of Marketing at Koio, a DTC brand selling handcrafted Italian leather sneakers. Before getting involved in direct-to-consumer marketing, Joe started as a copywriter, which quickly morphed into learning email and content marketing, social media, etc. During his journey, he’s worked with companies like Kool-Aid, Spot Hero, and Interior Define before finally settling at Koio. You can connect with him on Twitter, LinkedIn, or head over to https://www.koio.co/. In episode 95 of the Customers Who Click podcast, Joe Anhalt, VP of Marketing at Koio, joins me to talk about how they’ve diversified their marketing channels away from Facebook and paid social, how email and SMS fit into their marketing mix for both acquisition and retention, and how they stand out and really show the value of their products.

It can be tough for smaller luxury DTC brands to convince customers to buy high-end products, especially in the middle of a global pandemic. To survive and thrive, smart brands like Koio are investing in providing the best experience across the entire customer journey to reinforce the value and price of their products, and experimenting with other channels so they’re not reliant on paid traffic only.

Joe is the VP of Marketing at Koio, a DTC brand selling handcrafted Italian leather sneakers. Before getting involved in direct-to-consumer marketing, Joe started as a copywriter, which quickly morphed into learning email and content marketing, social media, etc. During his journey, he’s worked with companies like Kool-Aid, Spot Hero, and Interior Define before finally settling at Koio. You can connect with him on Twitter, LinkedIn, or head over to https://www.koio.co/. 

Key Highlights:

03:48 - 08:52 - What Have Been The Biggest Contributors to Koio’s Growth? - Since luxury sneakers weren’t in demand in 2020, Joe and his team got to run a lot of experiments to drive growth - and 2021 was when they refined the results of those experiments and learned a lot along the way. One of the biggest learnings was utilising their biggest channels, which are email and SMS, to prime people for sales and product launches.

So instead of dropping a surprise sales campaign, for example, they would let their customers know that there is one starting soon - and encourage them to browse items to be discounted BEFORE the sale is starting, and to add desired items to the basket now so on the day of the sale they simply need to place the order. Then, when the sale starts, the messaging is about reinforcing that behaviour, rather than starting from scratch. For smaller brands, who haven’t got the awareness of Apple, this is a great way to ensure their customers won’t miss the sale - and boost conversion rates.

09:54 - 14:01 - How to Convince Customers of Purchasing High-End Luxury Products? - Even after six years of Koio being in business, convincing customers that Koio’s products match the price is still challenging. But, it just comes down to fundamentally having those high expectations for yourself and your team to deliver best in class luxury experience across the entire customer journey. Joe compares it car manufacturing. Think of door handles on Ford or Toyota, and then think of those on Teslas - there’s just such a gap between the experience on them. Basically, your experience has to convey the feeling of luxury, every touchpoint, every interaction customers have with your brand.

16:36 - 23:15 - How Koio Diversified Their Channels from Facebook and Paid Social - Through experimentation on various channels that are relevant to their brand and convey that feeling of luxury. Koio knows that paid traffic is only going to get more expensive, so they’ve been focusing on moving those new customers to their emails SMS and email lists. Of course, they still use Facebook and paid social, but they’re also using affiliate and influencer marketing, experimental campaigns like wild posting, giveaways and brand partnerships. Joe’s also currently looking into organic TikTok, and trying to understand the channel better before spending money on it.

23:28 - 29:06 - How Email and SMS Fits in With Koio’s Marketing - Koio uses SMS and email to support their acquisition and retention efforts. They’ve seen great results with automated flows for things like the welcome flow or abandoned carts in 2021 and want to double down this year too. But it's important to remember that if you really want to make the most out of those channels, never stop optimising. They’re easy to set up and forget, but for better performance, keep gathering data, analysing customer behaviour, a/b testing and tweaking. 

30:03 - 31:54 - What’s Joe Excited About in the Next 12 Months - Joe’s excited about coming out of the pandemic and finally spreading their wings when things return to normal. He’s also excited to refine everything he and his team learned in the past few months, improve those channels while still experimenting with new stuff.

32:31 - Who Would Joe Like to Take For Lunch in the D2C Marketing World?

Scott Galloway who is a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur.

34:32 - Joe’s Must-Have Ecommerce Tools:

  • Google Analytics
  • Shopify

Talk to the Host

You can send any other podcast recommendations, questions to ask, episode feedback, guest requests, or general pleasantries to Will’s email or tweet @ Will!
]]> Tue, 08 Feb 2022 00:00:00 +0000 Will Laurenson Will Laurenson 1908 In episode 95 of the Customers Who Click podcast, Joe Anhalt, VP of Marketing at Koio, joins me to talk about how they’ve diversified their marketing channels away from Facebook and paid social, how email and SMS fit into their marketing mix for both acquisition and retention, and how they stand out and really show the value of their products. Joe is the VP of Marketing at Koio, a DTC brand selling handcrafted Italian leather sneakers. Before getting involved in direct-to-consumer marketing, Joe started as a copywriter, which quickly morphed into learning email and content marketing, social media, etc. During his journey, he’s worked with companies like Kool-Aid, Spot Hero, and Interior Define before finally settling at Koio. You can connect with him on Twitter, LinkedIn, or head over to https://www.koio.co/. In episode 95 of the Customers Who Click podcast, Joe Anhalt, VP of Marketing at Koio, joins me to talk about how they’ve diversified their marketing channels away from Facebook and paid social, how email and SMS fit into their marketing mix for both acquisition and retention, and how they stand out and really show the value of their products. Joe is the VP of Marketing at Koio, a DTC brand selling handcrafted Italian leather sneakers. Before getting involved in direct-to-consumer marketing, Joe started as a copywriter, which quickly morphed into learning email and content marketing, social media, etc. During his journey, he’s worked with companies like Kool-Aid, Spot Hero, and Interior Define before finally settling at Koio. You can connect with him on Twitter, LinkedIn, or head over to https://www.koio.co/. No No Secrets to building a customer-centric DTC brand https://podcasts.fame.so/e/xn10wwz8-stephanie Secrets to building a customer-centric DTC brand 97 No No 7032xx51 In episode 96 of the Customers Who Click podcast, I had a fantastic chat with Stephanie Bregman about how Manly Bands overcame attribution and other data issues caused by the recent iOS changes, how licensed partnerships have been a powerful contributor to growth, and how they keep on top of new technologies and emerging customer experiences. Stephanie is the CMO of Manly Bands, an ecommerce business selling unique wedding bands for men. Stephanie has been involved in retail marketing for 20 years and started off as a marketing consultant for MB. You can connect with her on LinkedIn, Twitter or head over to https://manlybands.com/. In episode 96 of the Customers Who Click podcast, I had a fantastic chat with  Stephanie Bregman about how Manly Bands overcame attribution and other data issues caused by the recent iOS changes, how licensed partnerships have been a powerful contributor to growth, and how they keep on top of new technologies and emerging customer experiences.

I think Manly Bands is doing an incredible job, and even if you’re not looking for a wedding band, go check out the website, they’ve got so many cool rings on there, and this is what allowed them to disrupt this industry. 

The whole idea of the company is to give the customer what they want.

Their whole ethos of the business is to make sure that every customer gets a ring that is perfect for them, and meaningful to them, and that's so much more powerful than ‘this one is silver, this one is platinum’ and you’re also paying thousands for what are pretty generic rings.

Stephanie is the CMO of Manly Bands, an ecommerce business selling unique wedding bands for men. Stephanie has been involved in retail marketing for 20 years and started off as a marketing consultant for MB. You can connect with her on LinkedIn, Twitter or head over to https://manlybands.com/. 

Key highlights:

01:07 - 07:38 - Biggest Contributors To Manly Bands’ Growth - Before we get into that, you need to know the backstory behind Manly Bands. The brand was founded by John and Michelle, a couple looking to get married and getting pretty disappointed with the selection of mens wedding bands - they were plain boring and super expensive. People assumed that men don’t care for their wedding bands, but they do! John and Michelle found that gap in the market and created a cool brand that really cares about helping their customers find the perfect product for their big day.

Combine that with a great team, brand with a purpose and a fantastic experience & customer service and there you have it. It wasn’t the fastest growth by any means because it took a while to build that credibility and trust but today, but you only need to check out their reviews or social media feeds to see that their customers love the product.

08:13 - 11:18 - Boosting Sales with Product Collections - Manly Bands has just released the official vendor Fender Collection, so think of the kind of wood they use, the authentic guitar string that runs down the rings, they even have one that looks like a fretboard. The point of doing this? Creating products that’ll appeal to various target audiences. Because it’s not just men that are getting married, it’s those that “settled” for one before, they want to upgrade like women do and so on. Manly Bands focuses on creating amazing products that’ll make those customers buy rings because they really like them. 

16:53 - 20:51 - Building Brand Awareness Through Brand Partnerships - Manly Bands is super keen on partnering with relevant brands and see it as a great prospecting opportunity. You share the same audience, and it kind of works like referral marketing for both parties. Not to mention it helps customers to take some of that pressure off, because your partner might offer something the customer still has on their to-do list - and bang, here’s a brand they can trust. And vice versa, of course.

20:59 - 33:24 - Challenges Manly Bands is Facing Right Now - First of them is the unpredictability caused by COVID, and it’s not just the supply chain issues, either. No one is 100% sure they’ll go ahead with their wedding in case everything shuts down again. Another big one, was of course the iOS update but Stephanie and her teams overcame it by making the most of their data. They prioritise gathering zero-party and using their own channels & tools to nurture leads rather than relying purely on paid ads.

40:05 - 45:53 -  Never Stop Testing New Technology & Channels - Manly Bands never stops testing and experimenting with new channels or technology to appeal to their customers. Their audience is predominantly younger millennials and Gen Z, and Stephanie and her team know they have to meet their customers where they’re at. So they had the idea of creating a shopping app that works like a certain popular dating app where you swipe profiles - except in this case, people are choosing wedding bands. Stephanie is also super excited about the Metaverse and the future of retail within it.

47:06 - Who Would Stephanie Like to Take For Lunch in the D2C Marketing World?

Warby Parker, Spanx and Purple Mattress.

54:10 - Stephanie’s Must-Have Ecommerce Tools:


If you’d like to hear more from Stephanie, you can connect with her on LinkedIn, Twitter or head over to https://manlybands.com/. 
]]> Tue, 01 Feb 2022 00:00:00 +0000 Will Laurenson Will Laurenson 2733 In episode 96 of the Customers Who Click podcast, I had a fantastic chat with Stephanie Bregman about how Manly Bands overcame attribution and other data issues caused by the recent iOS changes, how licensed partnerships have been a powerful contributor to growth, and how they keep on top of new technologies and emerging customer experiences. Stephanie is the CMO of Manly Bands, an ecommerce business selling unique wedding bands for men. Stephanie has been involved in retail marketing for 20 years and started off as a marketing consultant for MB. You can connect with her on LinkedIn, Twitter or head over to https://manlybands.com/. In episode 96 of the Customers Who Click podcast, I had a fantastic chat with Stephanie Bregman about how Manly Bands overcame attribution and other data issues caused by the recent iOS changes, how licensed partnerships have been a powerful contributor to growth, and how they keep on top of new technologies and emerging customer experiences. Stephanie is the CMO of Manly Bands, an ecommerce business selling unique wedding bands for men. Stephanie has been involved in retail marketing for 20 years and started off as a marketing consultant for MB. You can connect with her on LinkedIn, Twitter or head over to https://manlybands.com/. dtc, digital marketing, ecommerce marketing, dtc growth No No Turning your hero products into sales Superheroes https://podcasts.fame.so/e/mn4km4q8-ross-davies Turning your hero products into sales Superheroes 96 No No x06w6921 In episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages. Ross is the Managing Director of Strafe Creative, a design agency specialising in conversion-led design. He has years of experience in progressive Program/Project Management experience in Web Design, Graphic Design, Print Design, 3D Games Design, Product Development, & Information Technology and has helped Strafe Creative become one of the fastest-growing digital design agencies in Nottingham. You can connect with him on LinkedIn, Twitter or head over to https://www.strafecreative.co.uk/. In episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages.

Even companies with a couple of hundred products will probably find that the majority of their revenue comes from a tiny number of products, it's the 80/20 rule really. So how do you ensure those products sell really well? How do you overcome the buyer’s objections?

Customer research and conversion-led product page design. There are huge benefits to really working hard to design product pages that are bespoke for those products. Of course, it’s easier if you’ve got a handful of products, but even if you have quite a large store you can pick out your hero products and really work hard to optimise them individually.

Ross is the Managing Director of Strafe Creative, a design agency specialising in conversion-led design. He has years of experience in progressive Program/Project Management experience in Web Design, Graphic Design, Print Design, 3D Games Design, Product Development, & Information Technology and has helped Strafe Creative become one of the fastest-growing digital design agencies in Nottingham. You can connect with him on LinkedIn, Twitter or head over to https://www.strafecreative.co.uk/. 

Key Highlights:

02:05 - 08:25 - What Are Currently the Biggest Growth Contributors for DTC Brands? - Obviously, it’s the global panini. Despite the uncertainty and many people getting furloughed or let go from their jobs, online spending is at an all time high. It’s not even the fact that retail was shut down, Ross is talking about impulse spending. With the transition to remote working and learning, we found ourselves with more time on our hands - and more time to browse social media or the web (and see more ads), and buy cool stuff we didn’t necessarily need. 

Another thing is how easy it is to just set up an online store and test it before actually spending money. And finally, we’re seeing an increase in ecommerce websites that sell literally just one product - or no more than ten. It’s a really cool way of doing things because think about the personalisation opportunities it provides. These brands present that one or two hero products like they’re the most amazing things in the world - and that is what their customers believe, too.

09:03 - 16:15 - Overcoming the “That Doesn’t Look Like a Product Page” Objection to Change - It can be really difficult for CRO agencies or consultants to convince clients to apply radical changes to their websites. Ross and his team focus on research and data to back up their conversion-led website design. They start with research to find out what exactly is preventing people from buying on a website. They then back it up with data and relevant studies from sources like Baynard Institute to show that the proposed changes are proved to work. OF course, for Ross and his team, case studies and websites they’ve worked on are also a great way to overcome the fear of change.

16:16 - 23:23 - How Can You Ensure You Have the Best Possible New Design of a Page? - Ross and his team at Strafe Creative have worked out a three-step process to verify their designs:

First, they look at customer reviews, and not just your own reviews. Let’s say you’re selling a toothbrush, look at other types of toothbrushes and create a list of good and bad things people say about them - and then see how your product page can address those on your page.

Second, don’t underestimate the power of forums or online communities. They can be very powerful for some audiences, and also tell you a lot about what your customers really are looking for.

Third, talk to your employees, especially with those that are in sales or customer service and ask for anything that comes up regularly during their conversations with customers.

23:38 - 28:29 - How Ross Tripled CRs for One of Their Clients Using the Process Above - After reading some of the concerns and questions customers posted on relevant forums about beard filler pencils, they discovered the concerns people were having, like whether it’ll come off after a session in the gym or night out, could the product give them a rush, or simply wanted to gain more understanding about how to apply it and how long it takes. So for their client, VOID Homme, they recorded some videos addressing all those concerns on a product page and yeah - tripled their conversion rates.

43:03 - Who Would Ross Like to Take For Lunch in the D2C Marketing World?

Ross would love to take the guys from Gousto. They’ve done an amazing job with their products, brand and overall customer experience.

44:15 - Ross’s Must-Have Ecommerce Tools:

  • Attention Insights - which allows you to test your website concept before going live
  • DXtweak - a set of powerful research tools for improving usability of web sites and apps, from prototypes to production.

Talk to the Host

You can send any other podcast recommendations, questions to ask, episode feedback, guest requests, or general pleasantries to Will’s email or tweet @ Will!


]]> Sat, 22 Jan 2022 00:00:00 +0000 Will Laurenson Will Laurenson 2618 In episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages. Ross is the Managing Director of Strafe Creative, a design agency specialising in conversion-led design. He has years of experience in progressive Program/Project Management experience in Web Design, Graphic Design, Print Design, 3D Games Design, Product Development, & Information Technology and has helped Strafe Creative become one of the fastest-growing digital design agencies in Nottingham. You can connect with him on LinkedIn, Twitter or head over to https://www.strafecreative.co.uk/. In episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages. Ross is the Managing Director of Strafe Creative, a design agency specialising in conversion-led design. He has years of experience in progressive Program/Project Management experience in Web Design, Graphic Design, Print Design, 3D Games Design, Product Development, & Information Technology and has helped Strafe Creative become one of the fastest-growing digital design agencies in Nottingham. You can connect with him on LinkedIn, Twitter or head over to https://www.strafecreative.co.uk/. No No Driving ecommerce sales with SMS & Instant Messaging https://podcasts.fame.so/e/v851xrz8 Driving ecommerce sales with SMS & Instant Messaging 95 No No 81qw69k1 In episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022. Jeremy is the Director of Marketing at Daasity and host of the Messenger Mastermind Podcast. He’s also an early-stage investor for startup ecommerce brands and SaaS apps. Jeremy has been involved with SM marketing since 2017 when he first started experimenting with it. Today, for some of his clients, SMS revenue surpasses their email revenue. You can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/. 94. Driving ecommerce sales with SMS & Instant Messaging

In episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022. 

SMS has been around for years, but it's only in the last maybe 12 months that the tech has really evolved and allowed brands to use it properly. I remember the first campaigns I sent out for a brand, it was a manual process of exporting the data from one place, and loading it into the SMS platform for sending. Now, SMS platforms integrate seamlessly with your systems or are just a part of platforms like Klaviyo anyway.

But it’s never really about the tech. So many people now view email like their letterbox because 99% of the stuff that comes through it are either transactional related (bills, products etc), or marketing, like catalogues, leaflets etc.  - it’s SUPER rare for something personal to come through, isn't it?

SMS on the other hand is different, SMS is very personal and your customers expect it to be treated properly. If you’re not doing SMS yet, or even if you are and want to learn how to improve it, this is the episode for you.

Jeremy is the Director of Marketing at Daasity and host of the Messenger Mastermind Podcast. He’s also an early-stage investor for startup ecommerce brands and SaaS apps. Jeremy has been involved with SM marketing since 2017 when he first started experimenting with it. Today, for some of his clients, SMS revenue surpasses their email revenue. You can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/. 

Key highlights:

04:51 - 13:43 - What Does SMS Marketing Bring into the Table - It’s just unexpected. People don’t generally expect anything personal or “good” to come through their mailbox because it’s normally just spammed with promotions etc. SMS or instant messaging is still very intimate, and reserved for family and friends. If you get it right, it’s pleasantly surprising - and engaging because the best marketing is when it goes unnoticed, when it feels like an actual two-way conversation.

Just think about this: 83% of millennials say they open texts within 90 seconds of receiving them, so SMS & instant messaging is a great opportunity to create another great experience for your customers that isn’t your standard email campaign.

13:52 - 16:09 - Don’t Start with SMS Until You Understand This - Many marketers and ecommerce owners are afraid they’ll annoy their customers if they message them too often. But Jeremy says it’s not the frequency but the content you should be worried about because if you have interesting and valuable things to talk about with your customers, they will listen and join the conversation. And remember - you only really get one shot with this, you’re limited by character counts so really put effort and time into designing a great SMS campaign because people will only spend a few seconds reading it - and if it fails to engage them, they won’t spend a second longer thinking about it.

16:09 - 21:31 - Don’t Get Consumed by Trying to Earn Revenue - Of course you want to see ROI on SMS, but don’t make your campaign all about trying to get that sale more than anything else. Think of SMS as a way to start building goodwill with your customers by cultivating your relationship with them with high-value communications, and once you’ve built it enough - that’s when you strike and find a way to monetise it. Make it engaging, make it short and concise and above all, make it something your customers want to read and the revenue will follow.

29:47 - 34:22 - Don’t Try to Be Everything for Everyone - The big thing that most people miss in this industry is that they want to appeal to as many people as possible and they think that growth comes from acquiring and getting as many people to buy. That’s not true. You want to focus on your most valuable customers, whether you’re calling them VIPs or Power Purchases. Use data to identify the 20% of your customers that are literally obsessed with your brand - it’s these people that will generate the overwhelming amount of your revenue.

34:50 - 45:57 - How You Can Get Started With SMS Marketing - There are three steps to get you started:

  1. Get your email capture right. First, collect their email and then, give them a reason to share their phone number (i.e. a better offer) but never ask for both email and phone number at the same time. And think about your lead capture - are you better off going straight for the phone number or is your email game good enough to get the number further in the tunnel?
  2. Run Welcome campaign. Set up 2-3 flows that show off the best of what you have to offer or send out simple questions like “Hey, do you have any questions about our brand?”.
  3. Run cart abandonment campaign. As soon as they convert, send out a follow-up offer “if you place this order within the next three to four hours (it depends on the fulfilment window), we're going to give you this insane deal”.

48:55 - 54:04 - Bad Practices with SMS & Instant Messaging Marketing - 1. Making it all about your brand, product launches, and especially promotions. 2. Repeatedly sending SMS reminders. And 3. Your brand is your team, so don’t be afraid to make them the face of your communications - not just your brand.

54:10 - Jeremy’s Must-Have Ecommerce Tools:


If you’d like to hear more from Jeremy, you can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/.

]]> Tue, 18 Jan 2022 00:18:00 +0000 Will Laurenson Will Laurenson 3312 In episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022. Jeremy is the Director of Marketing at Daasity and host of the Messenger Mastermind Podcast. He’s also an early-stage investor for startup ecommerce brands and SaaS apps. Jeremy has been involved with SM marketing since 2017 when he first started experimenting with it. Today, for some of his clients, SMS revenue surpasses their email revenue. You can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/. In episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022. Jeremy is the Director of Marketing at Daasity and host of the Messenger Mastermind Podcast. He’s also an early-stage investor for startup ecommerce brands and SaaS apps. Jeremy has been involved with SM marketing since 2017 when he first started experimenting with it. Today, for some of his clients, SMS revenue surpasses their email revenue. You can connect with him on LinkedIn, Twitter or head over to https://www.daasity.com/. instant messaging, sms marketing, ecommerce, dtc growth No No Find out how this DTC brand grew to 6 figures using content marketing https://podcasts.fame.so/e/28x5pwyn Find out how this DTC brand grew to 6 figures using content marketing 93 No No 60mw2890 In episode 93 of the Customers Who Click podcast, I had a fantastic chat with Asad Hamir about how DTC brands can use content marketing to grow. Asad is the Co-Founder of Nolii, a lifestyle-led tech accessories ecommerce brand. He has been involved in the telecoms and tech industry for 12 years but surprisingly, he comes from a medical background. Specifically, optometry. You can connect with him on Twitter, LinkedIn or head over to https://nolii.com/ In episode 93 of the Customers Who Click podcast, I had a fantastic chat with Asad Hamir about how DTC brands can use content marketing to grow.

I’ve noticed that DTC brands have this tendency to hide their blog somewhere in the footer of their website and never speak of it again. Why though? Content marketing is an amazing way to engage your customers and provide more value. 

If you’re producing proper, high quality content, you’ll keep your audience engaged which is great for generating business and word of mouth, and it won’t be long before you also start to see the SEO benefits as well.

Asad is the Co-Founder of Nolii, a lifestyle-led tech accessories ecommerce brand. He has been involved in the telecoms and tech industry for 12 years but surprisingly, he comes from a medical background. Specifically, optometry. You can connect with him on Twitter, LinkedIn or head over to https://nolii.com/ 

Key highlights:

03:42 - 13:58 - The Biggest Contributor to Nolii’s Growth -  Growing a brand is hard as it is, and especially growing during the pandemic. And especially getting that first 1000 customers in. One of the first things Asad did with their team was attend a few fashion events in London to capture some leads. Then they started writing useful posts and promoting them through email and in just 10 weeks of doing it, they increased their open rate from 30% to 40%. It’s too early to say whether or not it had a major impact on Nolii’s SEO strategy but they’re starting to see an increase in their organic traffic as well.

14:01 - 22:39 - Biggest Challenge Nolii is Facing Right Now - Asad went down the route of building a bespoke website, specifically headless ecommerce which provides richer customer experience and is generally more flexibility with the design. However, with bespoke design comes maintenance (and associated costs) that isn’t as simple as managing a Shopify platform - it’s now the case of raising a ticket with developers if they want anything changed.

22:40 - 31:09 - How Opening up Physical Stores Boosted Nolii’s Online Conversion Rates - While more and more consumers opt in for online shopping, retail still plays a massive role. Except Nolii approached their physical stores as not a place where sales are pushed on customers but rather an opportunity to provide more value by being genuinely helpful, providing useful information and a great in-store experience with free samples etc. After a while, they actually noticed that many people would leave the store without initially buying anything, and then come back to purchase online.

It also comes down to credibility. It’s easy to stick a label on a website that says “As seen on Forbes” or Telegraph etc, but do customers actually pay attention to these things? Even customer reviews aren’t necessarily as impactful as they once were, so making your brand available to customers in-person is a great way to go above and beyond for your customers.

32:44 - 36:55 - Another Way to Build Credibility - Appear on Dragon’s Den -  For one of his other brands, Ocushield, Asad appeared on Dragon’s Den which did wonders for brand awareness. After they got the investment, they saw an immediate uplift in sales that even though has dropped slightly, it’s still 40-50% higher than before appearing on the show. This however, comes with its own challenges because before you decide to do something that could easily double your revenue, you need to ask yourself: is your business ready for it? Have you got the resources to manage all that traffic, fulfill orders and serve your customers in general.

37:27 - 43:24 - At Which Point Do You Quit Outsourcing to an Agency and Hire In-House? - There comes a point as you scale when you have to decide whether outsourcing digital marketing to an agency becomes less effective and you’re better off hiring an in-house team. One way to overcome this is hiring freelancers vs. agencies and building that team of freelancers. Another challenge for Asad as a business owner comes back to marketing agencies and how to determine whether they really are as good as they claim.

43:42 - Who Would Asad Like to Take For Lunch in the D2C Marketing World? Asad is a huge fan of a wine cafe that opened up during lockdown locally. They’ve created a fantastic brand experience through social media and managed to open a restaurant and even wine subscription box - all in the space of 12-18 months. 

45:16 - Asad’s Must-Have Ecommerce Tools:

  • Klaviyo 

If you’d like to hear more from Asad, you can connect with him on Twitter, LinkedIn or head over to https://nolii.com/ 


]]> Mon, 10 Jan 2022 09:16:00 +0000 Will Laurenson Will Laurenson 2338 In episode 93 of the Customers Who Click podcast, I had a fantastic chat with Asad Hamir about how DTC brands can use content marketing to grow. Asad is the Co-Founder of Nolii, a lifestyle-led tech accessories ecommerce brand. He has been involved in the telecoms and tech industry for 12 years but surprisingly, he comes from a medical background. Specifically, optometry. You can connect with him on Twitter, LinkedIn or head over to https://nolii.com/ In episode 93 of the Customers Who Click podcast, I had a fantastic chat with Asad Hamir about how DTC brands can use content marketing to grow. Asad is the Co-Founder of Nolii, a lifestyle-led tech accessories ecommerce brand. He has been involved in the telecoms and tech industry for 12 years but surprisingly, he comes from a medical background. Specifically, optometry. You can connect with him on Twitter, LinkedIn or head over to https://nolii.com/ content marketing, ecommerce, business growth, dtc, No No Give your customers what they want and watch your sales grow https://podcasts.fame.so/e/vn51zrqn Give your customers what they want and watch your sales grow 92 No No 80qwk9n0 “The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.” In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow. Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* . Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience. How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you. Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/. 92. Give your customers what they want and watch your sales grow


“The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.”

“You can't take the mindset that says, well, it's worked for the last 10 years. So we should just keep doing what we're doing. That's what Kodak tried to do. That's what Blockbuster tried to do.”

In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow.

Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* .

Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience.

How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you.

Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/. 

Key Highlights

12:28 - 18:05 - How to find out what customers really want - Focus on the needs, not the solution. If you’re trying to figure out how you can better serve your customers, don’t just settle when they tell you they need a particular product - dig deeper and find out WHY . Where are their current points of pain? Where is their current level of inconvenience? We talked before about the importance of convenience. What? What is it that's taking their time, their energy?

Bear in mind though, this isn’t about asking the customer about what’s next. Each customer journey elicits both, positive and negative emotions. For you to be able to add more value to that journey, you need to start removing touchpoints that create friction - and build on those that make customers feel good about shopping with your brand.

19:42 - 23:18 - Recreating That In-Store Shopping Experience Online - The one thing we don’t see enough in DTC today is the same level of personalisation and customer service we get in brick-and-mortar shops. Even though online shopping is a lot more convenient, consumers still prefer to shop on the high street simply because they can chat with the shop assistant to find exactly what they’re looking for. Going forward, brands who cannot provide the same level of personalisation might struggle - and even share the fate of Blockbusters.

23:18 - 31:35 - Resistance to Change Is Your Bigger Obstacle - If you could pick any company that went out of business due to failure to transform and ask what they would do differently if they could rewind the clock, you will find somebody in their organisation screaming and yelling at a senior level that the transformation is necessary. Just because what you’ve been doing got you so far, even if it allowed you to considerably grow your business, might also sink it if you’re refusing to adjust to the challenges for further growth.

How can you create a culture where change is embraced, and not feared? The most fundamental reason that people resist change is that they just don't think it'd be good for them individually - even if it is good for the company; it could be as simple as employees fear that the latest technology will replace them. Howard provides 12 different strategies in his book, but it starts with showing people within your company how the change will benefit them all.

31:47 - Who Would Howard Like to Take For Lunch in the D2C Marketing World? Mark Zuckerberg and Howard would love to know how Mark copes with stress.

If you’d like to hear more from Howard, you can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/. 


]]> Tue, 04 Jan 2022 08:55:00 +0000 Will Laurenson Will Laurenson 2189 “The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.” In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow. Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* . Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience. How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you. Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/. “The number one driver of growth is always sales. And the number one way of getting more sales is to drive the customer behaviours that equate to sales.” In episode 92 of the Customers Who Click podcast, I had a great chat with Howard Tiersky about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow. Who doesn’t remember Blockbusters? It’s all that we have left today - a memory, because as we know Blockbusters failed to take advantage of the digital transformation and… Well. You know who rules the streaming world today *cough* Netflix *cough* . Blockbusters, and many other long-established businesses ceased to exist in the recent years for one simple reason: they failed to serve their customers’ needs. The good news is, these are extreme examples, but I also know that many of today’s DTC brands struggle to provide more value for their customers and as a result, watch them leave one by one in favour of competitors who offer better customer experience. How can you change that? If you feel like you’re forever a step behind your competitors, and can’t seem to really understand what drives your customers, this episode is for you. Howard is a speaker, author and digital marketing consultant who helps the world's largest brands navigate digital transformation — to re-invent their customer journeys to earn the love of today's "Digital Customers." In the 20 years of his professional career, Howard has worked with many Fortune 1000 companies, including General Motors, General Electric, NBC, Universal, Avis or Airbus. You can connect with him on LinkedIn, Twitter or head over to https://www.from.digital/. Marketing, Ecommerce, D2C No No Components of a Great SEO Strategy https://podcasts.fame.so/e/vnwlykx8 Components of a Great SEO Strategy 91 No No 81x85nl1 In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website. “...It's like having a conversation when you walk into any store, and you're going to buy something, people are asking you questions to figure out what it is you're looking to achieve. So, when we write content, we'll do it in a conversational tone, and we'll think from the standpoint of what are our customers’ biggest needs.”

In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website.

The Google search engine and algorithm is a tricky thing, and out of millions of businesses all over the world, only a few make it to the first page. This could be due to various reasons, such as D2C businesses not creating content engaging enough for customers, creating spammy or unnatural links, or simply not having the resources and know-how to optimize their pages.

Brett is an SEO Consultant who has worked with various companies in the industry for 19 years. He has an MBA in Management and Internet Marketing from the University of Phoenix as well as a Digital Marketing Disruptive Strategy Programme Certification from Saïd Business School at the University of Oxford. He shares insights into search engine optimization for businesses. 

You can follow or talk to Brett on LinkedIn. 

]]> Tue, 28 Dec 2021 10:00:00 +0000 Will Laurenson Will Laurenson 2926 In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website. In episode 91 of the Customers Who Click podcast, I had an enlightening conversation with Brett Lane, a Search Engine Optimization (SEO) Consultant. In this conversation, we talk about Google algorithms, how they've changed over the years, the direction they're heading in, and how to better optimize your website for search. We also talked about how you can use SEO to ensure the diversification of traffic to your website. No No How to Improve Conversion Rate Optimization https://podcasts.fame.so/e/p8lr7zp8 How to Improve Conversion Rate Optimization 90 No No x1lw82x0 In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK’s best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion. "Obviously managing...and getting those people...face-to-face is another challenge, and that does take time. But as I say,...don't put too much
pressure on yourself. Just do one...a week…[It is] very cost-effective as well."


In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK’s best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion.  

Many businesses encounter conversion problems due to reasons such as the lack of structure to support and push conversion optimization, the use of inadequate/multiple tools to implement conversion optimization programs, and lack of people’s wants/needs, among others. 

Simon Clark is the head of CRO at Evolved Search. With his background and skills in Front-end/Back-end web development, analytics, JavaScript, conversion rate optimization, and his certification from Baynard Institute to be an e-Commerce UX Professional, he enhances conversion rate and leads quality across prominent companies in the UK.

You can follow Evolved Search on LinkedIn or talk to Simon on LinkedIn. 
]]> Tue, 21 Dec 2021 10:00:00 +0000 Will Laurenson Will Laurenson 3508 In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK’s best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion. In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK’s best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion. Simon Clark, head of CRO, Evolved Search, SEO agency, improving conversion rates, conversion, ecom, ecommerce, D2C No No Dominating Through Customer Experience https://podcasts.fame.so/e/2n63k708 Dominating Through Customer Experience 89 No No j02x6my0 In episode 89 of the Customers Who Click podcast, I had an amazing conversation with Paul Davis, Chief Commercial Officer (CCO) of ShoeSize.Me, which is an AI-based shoe sales assistant for the e-commerce market. In this conversation, we talk about the customer journey and the impact of providing customers with alternatives. "The opportunity to turn anything into a feel-good purchase is a really great thing to do for a shopper, because I think also that the next following things is okay, not only how you help the shopper buy right now, the thing that they're looking for, but also then how do you create an ongoing interaction with them."

It's one thing to have one-time customers use your website, make an uneventful purchase, and move on to the next store. It’s another thing to have customers come back over and over again for the provided service. A challenge with most D2C brands in this context is providing an unrivaled customer experience for online customers. 

Paul is a B2B SaaS sales leader with international experience in the USA, EMEA, and Scandinavia. With his experience in sales, he creates simple processes to generate revenue growth. 

You can follow ShoeSize.Me on LinkedIn or talk to Paul on LinkedIn. 
]]> Tue, 14 Dec 2021 10:00:00 +0000 Will Laurenson Will Laurenson 2869 In episode 89 of the Customers Who Click podcast, I had an amazing conversation with Paul Davis, Chief Commercial Officer (CCO) of ShoeSize.Me, which is an AI-based shoe sales assistant for the e-commerce market. In this conversation, we talk about the customer journey and the impact of providing customers with alternatives. In episode 89 of the Customers Who Click podcast, I had an amazing conversation with Paul Davis, Chief Commercial Officer (CCO) of ShoeSize.Me, which is an AI-based shoe sales assistant for the e-commerce market. In this conversation, we talk about the customer journey and the impact of providing customers with alternatives. Paul Davis, Chief Commercial Officer, ShoeSize.Me, AI, e-commerce, customer journey No No Communicating With Customers in D2C World https://podcasts.fame.so/e/l8q4m34n Communicating With Customers in D2C World 88 No No 80nx62x0 In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial. "The more transparent you can be about…what's going on,...the better that expense will be from the customer standpoint"

In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial.

There are challenges peculiar to businesses at different levels, mainly due to the difference in experience. But one common challenge faced by both start-ups and enterprises is supply chain management, and if not handled properly, can ruin customer experience.

Chris transitioned from being a Territory Manager at Bariatric Advantage, a supplement company, to being the Vice President of Business at BevMD. Using knowledge from his business and globalism degree, his business experience, and drive for stellar customer experience, he devoted two years to the product and business development of Lyfe Fuel supplements. He has since been running his business for the past seven years. 

You can follow Lyfe Fuel on Instagram and/or Twitter or talk to Chris on Instagram or LinkedIn. 

]]> Tue, 07 Dec 2021 10:00:00 +0000 Will Laurenson Will Laurenson 3521 In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial. In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial. Chris Manderino, Co-Founder, CEO of Lyfe Fuel, communicating with customers, No No How to Stop Struggling With Low D2C Conversions https://podcasts.fame.so/e/x81wk0w8 How to Stop Struggling With Low D2C Conversions 87 No No 713xm2x0 In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about how to supplement your email marketing strategy with SMS marketing, how to personalize your email marketing strategy, and how to make conversion rate optimization (CRO) efforts more profitable. "So, giving them that flexibility, while it might sound counterintuitive to make it really easy for them to cancel or be able to pause the shipment, data actually shows that it increases the lifetime value by twenty to thirty percent of that customer"

Email and SMS marketing are powerful tools for brands to get to know their customers. SMS, particularly, has blown up in the past few years with more tools that help implement your SMS marketing strategy.

But most brands fail to leverage SMS as they think of it as a separate strategy. Their email marketing also fails to produce enough returns because it lacks a focus on personalization.

In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about how to supplement your email marketing strategy with SMS marketing, how to personalize your email marketing strategy, and how to make conversion rate optimization (CRO) efforts more profitable. 

Drew Himel is the Founder and CEO of PCR,  a digital strategy and consulting firm helping consumer brands scale and grow through conversion rate optimization (CRO). His agency has worked with early-stage startups like Dosist, MUD/WTR, and Vive Organic and helped the Los Angeles Chargers launch in LA. He is an active investor and advisor, having worked with SpaceX, Calm, and Seed.

You can talk to Drew on LinkedIn about conversion rate optimization or talk to his agency about your growth at ConsultPCR.com. 
]]> Tue, 30 Nov 2021 10:00:00 +0000 Will Laurenson Will Laurenson 3231 In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about how to supplement your email marketing strategy with SMS marketing, how to personalize your email marketing strategy, and how to make conversion rate optimization (CRO) efforts more profitable. In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about how to supplement your email marketing strategy with SMS marketing, how to personalize your email marketing strategy, and how to make conversion rate optimization (CRO) efforts more profitable. Drew Himel, CEO, PCR, email maketing, email marketing strategy, SMS marketing, personalize your email marketing strategy, CRO No No Making Your D2C Marketing Strategy More Resilient https://podcasts.fame.so/e/q80m6rkn Making Your D2C Marketing Strategy More Resilient 86 No No p0kkzq90 In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space. "The good news is long-term SEO… is a lot more profitable. Advertising is only gonna get more expensive, and in [the] long term, you don't have to keep investing the same amount [in SEO]."

With customer acquisition costs on the rise, your ads have a target on their back. They have to be precisely accurate, like a laser. If you don’t nail your targeting, you end up losing a lot of money in customer acquisition. SEO and content marketing are cheaper approaches in the long run. However, most D2C brands don’t take it seriously largely because they love fast sales and the quick return-on-investment that comes from paid marketing.

In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space.

Brad is the owner of three different content marketing companies. He is the Founder and CEO of Codeless Interactive, a content strategy, and content production agency. He’s also the CEO of Wordable, a Google Docs to WordPress uploading tool, and founded uSERP, a PR distribution, and link-building company. 

You can talk to Brad on LinkedIn or check out his agency’s website Codeless.io to check out their case studies. 
]]> Tue, 23 Nov 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 3089 In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space. In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space. Brad Smith, Founder, Codeless Interactive, CEO, Wordable, actionable tips on how you can give your SEO a boost, SEO boost, online marketing No No Secrets of a Fast-Growing D2C Brand https://podcasts.fame.so/e/x8vwl62n Secrets of a Fast-Growing D2C Brand 85 No No 70yvpzk1 In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast! "When things work on [one] brand, don't work on another brand, you at least know you're putting your best foot forward when you are testing or you're building a new site and it gives you a confidence with some foundation"

A low conversion rate makes D2C brands try new things. Trying new things is good; it’s at the heart of growth marketing. You won’t know what works and what doesn’t work for your brand until you try your ideas out.

But every product, every customer, and every product category is different. What works for one brand may not always work for your specific D2C brand. And the challenges are magnified when you are managing a family of multiple D2C brands under the same department.

In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast!

Laur has been in the PR, paid media, and performance marketing roles for over 8 years, and more than 3 of those years have come with Helix Sleep. 

You can talk more about D2C marketing or any of the 3 brands under Helix Sleep with Laur on LinkedIn. 
]]> Tue, 16 Nov 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2107 In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast! In episode 85 of the Customers Who Click podcast, we talk to Laur Fiatoa, Director of CRM and DEI Committee Chair at Helix Sleep. Laur manages three different brands under the Helix Sleep umbrella: Helix Sleep, Allform by Helix, and Birch by Helix. She explains how this diversification has helped grow this fantastic and still quite young D2C brand grow fast! Laur Fiatoa, Director of CRM, DEI Committee Chair, Helix Sleep, Helix Sleep, Birch by Helix, diversification, grow your brand fast, customer expectation, SMS marketing, D2C brands, manage your data, challenges in D2C Brand growth No No Make Customers the Center of Your Marketing https://podcasts.fame.so/e/6nr4rx2n Make Customers the Center of Your Marketing 84 No No 81596271 In episode 84 of the Customers Who Click podcast, I talked to Srdjan (Serge) Popovic, CMO of Crossrope, about how their brand navigated the challenge of privacy-first advertising by capitalizing on their Facebook community & affiliate partners. "... A whole PhD thesis on discounting strategies and the psychological implications of that. So, it can be a drug as a brand … we know it's going to drive conversions, whether it's going to bring you the right type of customers that's for every brand to experiment with"

Most brands selling their product online know how affiliate marketing works. They, often, also know the power of community. But they cannot find a way to marry these two ideas to generate growth strategies.

Growth for online brands in a privacy-first advertising world has also become a challenge. In the absence of deep targeting data from Facebook and iOS, brands have been forced to get scrappy.

In episode 84 of the Customers Who Click podcast, I talked to Srdjan (Serge) Popovic, CMO of Crossrope, about how their brand navigated the challenge of privacy-first advertising by capitalizing on their Facebook community & affiliate partners. 

With Crossrope, Serge is on a mission to inspire millions to discover a fun, new way to get fit - weighted jump ropes. He oversees all facets of their marketing strategy (customer acquisition, retention, experience) and marketing team (talent acquisition and retention).
 
Before becoming a marketer, Serge has been a mechanical engineer and a pretty successful YouTuber.

You can talk to Srdjan on LinkedIn or check out Crossrope’s product on their website. 

]]> Tue, 09 Nov 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 3571 In episode 84 of the Customers Who Click podcast, I talked to Srdjan (Serge) Popovic, CMO of Crossrope, about how their brand navigated the challenge of privacy-first advertising by capitalizing on their Facebook community & affiliate partners. In episode 84 of the Customers Who Click podcast, I talked to Srdjan (Serge) Popovic, CMO of Crossrope, about how their brand navigated the challenge of privacy-first advertising by capitalizing on their Facebook community & affiliate partners. Srdjan Popovic, CMO, Crossrope, marketing, customers, D2C marketing, community, affiliate marketing, first purchase, online brand, NPS No No How to Sell Your Online Business for Top Dollar https://podcasts.fame.so/e/l8q4kkjn How to Sell Your Online Business for Top Dollar 83 No No 80nx77z0 In episode 83 of the Customers Who Click podcast, I talked to Joe Valley of Quiet Light Brokerage about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path. Joe Valley is a serial entrepreneur and currently a co-owner at Quiet Light Brokerage, a leading online-focused M&A advisory firm. He has also built, bought, or sold over half a dozen of his own companies. "My point here is every single dollar matters when you're selling your business and everybody's going to exit their business someday, so you pay attention to those little details.’’

If you want to exit an online D2C business, you can’t just start pitching to VCs. There’s got to be a method to your madness! No matter how promising your industry might sound and how profitable your path to massive growth looks like, the buyer needs certain fundamentals in place to even consider buying your business. 

There’s also an option where you can exit the daily operations of the company and become a strategic advisor i.e. you can exit the daily business without exiting the company.

In episode 83 of the Customers Who Click podcast, I talked to Joe Valley of Quiet Light Brokerage about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path. 

Joe Valley is a serial entrepreneur and currently a co-owner at Quiet Light Brokerage, a leading online-focused M&A advisory firm. He has also built, bought, or sold over half a dozen of his own companies.

Over the last nine years, Joe has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He is a ​Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, on podcasts, and at events for entrepreneurs worldwide.

You can talk to Joe on LinkedIn, visit the website of his M&A firm for online businesses, or get free chapters of his book on exitpreneur.io. 
]]> Tue, 02 Nov 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2627 In episode 83 of the Customers Who Click podcast, I talked to Joe Valley of Quiet Light Brokerage about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path. Joe Valley is a serial entrepreneur and currently a co-owner at Quiet Light Brokerage, a leading online-focused M&A advisory firm. He has also built, bought, or sold over half a dozen of his own companies. In episode 83 of the Customers Who Click podcast, I talked to Joe Valley of Quiet Light Brokerage about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path. Joe Valley is a serial entrepreneur and currently a co-owner at Quiet Light Brokerage, a leading online-focused M&A advisory firm. He has also built, bought, or sold over half a dozen of his own companies. Joe Valley, Quiet Light Brokerage, CEO, co-owner, How to sell your online business, tips on selling your online business No No How to Diversify Your D2C Marketing Strategy Beyond Facebook and Instagram https://podcasts.fame.so/e/183vqmqn How to Diversify Your D2C Marketing Strategy Beyond Facebook and Instagram 82 No No m0jr4240 In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products. "The foundation needs to be set properly and the foundation [that] comes up organically when Facebook and … other platforms. The only thing left is how you are able to reach your customers off of these platforms. So … we focus very heavily on these native platforms like TikTok, Snapchat, YouTube shorts, and Pinterest - these four platforms that typically don't really show up in conversations."

In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products.  

The customer journey of D2C products is different from that of B2B products. Opportunities for branding during those journeys are also different.

What most D2C products forget is that content marketing for their product is still the dominating strategy to get their brands noticed among a sea of other brands. Once this builds enough trust with the customer, they express their interest by sharing their email and that starts their journey towards becoming a buyer of the product. This episode helps you reimagine your D2C product’s customer journey by learning from the experiences of how Doe Lashes imagines its customer journey. 

Jason Wong is the Founder of Doe Lashes and has grown the company from $120,000 in revenue in 2019 to more than $5 Million (projected) in 2021 by relying on social media channels that most D2C brands never think of. He’s also the Managing Partner at Wonghaus Ventures. 

You can find Jason on Twitter where he's pretty responsive to DMs. 
]]> Tue, 26 Oct 2021 09:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 1348 In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products. In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products. Jason Wong, Wonghouse Ventures, social media, marketing, social media marketing, TikTok, SNapchat, Pinterest, No No Secrets to an Efficient and Profitable Online D2C Business https://podcasts.fame.so/e/vnwwrvxn Secrets to an Efficient and Profitable Online D2C Business 81 No No 81xk6zl0 In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin. "You've got to understand what you need to throw the money up, to get the best results. There's no guarantee it’ll work but having insights that you can glean from all this data is and being smart is making sure that you have the best chance of succeeding!"

In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin.

D2C brands make business growth difficult for themselves when they rely only on paid ad platforms like Google Ads and Facebook/Instagram ads. In this situation, your brand doesn’t own any data. Having your own sources of data goes a long way in finding major insights to accelerate sales. 

The approach also needs to be holistic. A Conversion Rate Optimization expert will help you look at the entire funnel from the first visit to the first purchase - and beyond. Without insights across the entire funnel, your growth-focused investments will be like shooting in the dark - you’ll never be sure what works and where your money goes to die!

Christopher Hann has had wide-ranging experiences in B2B and D2C digital marketing companies. Over more than 13 years, he has worked in several marketing roles such as a Coordinator, Consultant, Executive, Specialist, Tactician, Head of Growth, and Manager. 

You can reach out to Christopher on LinkedIn or have a deeper marketing conversation with him over his email. 

]]> Tue, 19 Oct 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 3866 In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin. In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C brand and the advantages and impact of being associated with a major brand like Virgin. Christopher Hann, Customer Acquisition Manager, Virgin Pure, maximize your conversion rate, D2C brands, Virgin brand No No Be Better Than Your Competition Through Trust and Effective Customer Service https://podcasts.fame.so/e/p8m3k548 Be Better Than Your Competition Through Trust and Effective Customer Service 80 No No 70vk6lm1 In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales. "As a business owner, you put your blood, sweat, and tears in your business. It's so easy to be super defensive about your product or your service. It's really important to remember that they don't care about that. They just care about figuring out whatever their issue is."

In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales.

Trust is the hardest thing to cultivate with your customers online particularly because online stores are so easy to create. Unlike physically in a seminar/trade show, customers don’t see who is selling them products or can’t always try those products before buying.

It’s important to understand what trust is for online customers and how you can create a sufficient level of trust in your relationship with them. The two easy ways to do that are:
  • learning from brands like Amazon and Starbucks
  • piggybacking on someone else’s trust with their audience by making them your affiliates

Andrew Lees is the Founder and CEO of Stoke Ventures where he helps entrepreneurs launch and scale their products online. If you have heard of Grassracks, Andrew is the Co-founder & CEO of Maholla Products, the creators of the Grassracks brand. He is also the co-host of the podcast That Entrepreneur Life which is a podcast about entrepreneurship that takes you from idea to launch and beyond. 

You can subscribe to Andrew’s email list for cool tips and ideas at stokeventures.com or use the website to schedule a product consultation. You can also reach out to him on LinkedIn.
]]> Tue, 12 Oct 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2816 In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales. In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales. Andrew Lees, Founder, Stoke Ventures, Maholla Products, Grassracks brand, Pinterest, Customer Service, affiliate marketing, No No How to Create a Brand Your Customers Cannot Ignore https://podcasts.fame.so/e/pnm3v2zn How to Create a Brand Your Customers Cannot Ignore 79 No No 71vk3x80 In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience. "The future of CX is viewing it as a marketing channel. And obviously allocating spend towards it and letting the voice of the customer be part of all these decisions"

In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience. 

Most brands see customer experience (CX) as something that stems from handling support requests. Therein lies the problem - a customer experiences your brand at several touchpoints across the marketing journey.

Making customer experience a part of the marketing team’s responsibility helps elevate the brand’s customer experience to a whole new level.

Eli’s work in CX started with a Kickstarter brand based out of Israel. He transformed the brand’s experience - for a project delayed by 2 years - into something the customers love. He transitioned into food and beverage in 2020 where he spent a little bit of time at Nuggs, a vegan chicken alternative, and joined OLIPOP in the middle of last year.

You can follow the OLIPOP brand on Instagram and/or Twitter or talk to Eli on Twitter or LinkedIn. 
]]> Tue, 05 Oct 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2763 In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience. In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience. Eli Weiss, Director of Customer Experience, OLIPOP, CX, Customer Experience, No No Let Loyal Customers Market your Brand https://podcasts.fame.so/e/m84256v8 Let Loyal Customers Market your Brand 78 No No x1653k40 In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder. "There is something to be said about raw and organic content and it tends to resonate with exactly who you're targeting because you're using your target audience to communicate what they love about it."

In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder about how UGC works, how to create it, mistakes to avoid when creating UGC, and some tools and examples which can be useful in UGC creation.

The great thing about UGC is that it's actually pretty easy to obtain. It can be used in advertising, on social media, on your website, and in your emails - you name it - UGC fits there.

A lot of brands implement UGC quite well while others make huge blunders with it that take away the raw appeal of UGC.

Saunder Schroeder is the CMO of Disruptive Advertising, a paid media agency. He originally started his career in digital marketing with his own company where he used UGC to sell watches manufactured in China. After moving on from the founding role, Saunder has gained an immense experience of 12 years in D2C marketing across various eCommerce companies and marketing agencies.

If you have any questions about UGC, feel free to email Saunder or reach out to him on LinkedIn, Twitter, or Instagram  (just remember to start by building a genuine relationship and not push your products in the first message). 
]]> Tue, 28 Sep 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2542 In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder. In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder. UGC, The A-B-C of UGC, Making UGC Work For Your Brand, Saunder Schroeder, Monkey Blocks, CWC, Customers Who Clicked, Loyal Customers, Market Your Brand, Loyal Customers Market Your Brand No No Micro-Influencers for Major Social Media Success https://podcasts.fame.so/e/q80m9mxn Micro-Influencers for Major Social Media Success 77 No No p0kkykj0 In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. "Massive campaigns that you run where everything is red tape and making sure that we say exactly the right thing. That's not where your brand is built. Your brand is being built with that user that posts a picture ... on a boat."

In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. 

Most brands that are new to influencer marketing often want to work with influencers with millions of followers. What they don’t realize quite accurately is for influencer marketing content to convert well, it must look authentic. It’s hard to find authenticity at that scale of millions or even hundreds of thousands of followers.

Enter micro-influencers.

These individuals understand how to draw and hold the attention of their audience. They have 5,000 to 25,000 followers on Instagram and/or 100,000 to 250,000 followers on TikTok. This episode is more like a primer on working with micro-influencers and using them for user-generated i.e. influencer-generated content. 

You will discover principles behind effective user-generated content generation, the mechanics of how to find and execute ideas with micro-influencers, and who are the best brands killing it with collaborative content creation.

David Morneau is the co-founder and Managing Partner at inBeat Agency, which helps brands find and collaborate with micro-influencers at scale. To engage with David professionally, you can talk to him on LinkedIn, email him, or book a call on his agency’s website. 

]]> Tue, 21 Sep 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2364 In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. David Morneau, inBeat Agency, marketing, micro-influencer-generated content, influencer marketing, marketing strategy, followers, micro-influencers, effective content generation, No No Powerful Marketing Segmentation Secrets https://podcasts.fame.so/e/68r419r8 Powerful Marketing Segmentation Secrets 76 No No 8059kq60 In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments. "Personalization.. [is] only going to get more important and the customer expectations are only going to get bigger. [It’s] where the opportunity lies [for] a lot of marketers"

In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments. 

Most brands run marketing campaigns en-masse and they don’t go very far in sales. To market better and increase sales, you need to get close to customers and understand them in depth. To overcome this problem of lack of data, many brands turn to inferring data from customers' habits, using data banks/brokers, and using expensive predictive analytics tools. They forget the easiest source of customer data - asking the customers themselves! 

Quizzes can help you understand your customers by extracting important fields of information that help understand the customers and their preferences in depth. With this data, you can create personalized marketing campaigns and increase sales.

Gen Furukawa is the Co-Founder of Prehook, a platform to create interactive quizzes that help you create amazing experiences on your Shopify store. You can capture more leads, personalize the shopping experience, and grow your ecommerce sales with Prehook’s interactive quizzes. 

Gen is also the co-host of the CartOverload.com podcast.

You can check out Gen's product "Prehook" or email him directly to ask any questions you might have about building customer quizzes.
]]> Tue, 14 Sep 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2483 In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments. In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments. Gen Furukawa, Prehook, power of marketing quizzes, how you can use marketing quizzes, develop your audience segments No No Influencer Marketing Mastery https://podcasts.fame.so/e/28xw9vwn Influencer Marketing Mastery 75 No No 60m8xz81 In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world. "You would want to be in line with an affiliate that is of [the] same mindset because they're gonna have a following of people… that are in line with who you think your ideal customer is."

In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world.

Affiliate marketing has roughly two types: one of them is affiliates that run coupon code promotions through paid traffic and create review websites. The other is where a brand actively seeks partnerships with content creators to extend its reach to the influencer’s audience. If your brand is growing fast and wants to capitalize on success with affiliate marketing, it must identify the highest-grossing affiliates/influencers and reward them appropriately. 

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs. He has over 20 years of experience in managing various aspects of his company. He also has a weekly podcast called the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful eCommerce marketing strategies.

You can see Arlen’s work, find his podcasts, and connect with him on his website. You can also learn more about the Omnistar Affiliate Marketing tool on osiaffiliate.com. 
]]> Tue, 07 Sep 2021 09:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2743 In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world. In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world. Arlen Robison, affiliate marketing, influencer marketing, cookie-free world, No No Supercharge your YouTube Ad Strategy https://podcasts.fame.so/e/pnm3pp1n Supercharge your YouTube Ad Strategy 74 No No 71vkqqz0 In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid. "When they look at their direct performance on YouTube, they go ‘this doesn't work’. But then you'd say, ‘well, what is the direct performance of that TV advert?’"

In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid. 

On average, it takes 8-12 touches for someone to convert into a paying customer. While everyone is pushing your customer to “buy now”, it’s important to build an ecosystem of touchpoints across the entire consumer journey to get consumers to know, like, and trust your brand. 

You don’t just need leads. You need a pipeline of qualified leads that you can turn into customers and repeat buyers. And YouTube ads are a way to enhance your funnel to bring in more qualified leads which you can later nurture down to purchase through your funnel.

Jeremy Gillespie is the Founder of Built To Scale, a done-for-you growth agency helping businesses increase awareness, acquire users, and scale their company without the overhead of a marketing department.

You can email Jeremy for any specific YouTube questions (he loves to help answer your questions and promised no hard pitch!) or check out the "Built to Scale" website. 

]]> Tue, 31 Aug 2021 10:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2507 In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid. In episode 74 of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make YouTube ads work for your eCommerce brand and what are the pitfalls to avoid. Jeremy Gillespie, YouTube, YouTube ads, eCommerce, Youtube Ad Strategy, No No Why some Brands act Creepy https://podcasts.fame.so/e/v8wwx758 Why some Brands act Creepy 73 No No 80xklqx1 In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel. “When first-party data is combined with third-party data about a users’ environment, it will give your marketing team... superpowers.” 

In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel.

Internal teams find it hard to not get overwhelmed by modern marketing tech stacks. These tools have stiff competition and the tech continues to change at an incredible rate. Most tech stacks are nascent or aren’t configured properly. Their complexity can easily overwhelm marketing teams. The larger the organization, the more complexity is seen in its tech stack. 

If done right, data is the key to understanding your customers in-depth so you can help create a better experience for them.

This episode covers the basics of first-party data and how to collect high-quality data through progressive profiling. Dan & I also discuss the dark side of marketing personalization by major brands. The episode shines the light on the weaknesses of data privacy laws. Finally, we also talk about how multi-billion-dollar organizations like Facebook, Google, and Apple are already finding a way to use these laws to profit from their customers.

Daniel McGaw is the CEO of McGaw.io, a marketing technology consulting company that advises other companies on their overall sales and marketing tech stack. His team also runs the utm.io tool to help process UTM data that feeds into a company’s analytics tool. He’s been in this business of data for over 20 years. He was also the Head of Marketing at KissMetrics. 

You can connect with Daniel on LinkedIn, get his book “Build Cool Sh*t” for free on his website, or text “MARTECH” to (+1) 415-915-9011 to demo his team’s process for collecting data through progressive SMS profiling.
]]> Tue, 24 Aug 2021 11:00:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 3199 In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel. In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel. Daniel McGaw, marketing, marketing tech stack, customer data, privacy law, understanding clients, No No Putting Word-of-Mouth on Steroids https://podcasts.fame.so/e/58zw30pn Putting Word-of-Mouth on Steroids 72 No No 81z35zr0 In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program.  "Having a poor brand image or product experience and expecting your referral program to make customers forget those... is a big mistake." 

In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program. 

Online stores can use their existing customer base to increase sales through cross-sells and upsells. Referral Marketing goes a step further and rewards existing customers if they bring new customers to you. This way you expand your reach to a new audience whilst improving your customer retention rates and of course: revenue. 

Raúl Galera is a Partner Manager and a Chief Advocate at ReferralCandy, a referral marketing tool that gets you more customers by incentivizing referrals. Raúl comes from a Sales background and was already a fan of the ReferralCandy tool so joining the company as a Partner Manager in 2016 was quite serendipitous for him. He has deep experience in referral marketing both from the implementation AND consumer side. 

Since 2010, ReferralCandy has generated more than $230M in referral sales for its clients. 

Connect with Raúl on LinkedIn or email him. Oh and you can get $50 off ReferralCandy after your free 30-day trial by clicking here. 
]]> Tue, 17 Aug 2021 09:39:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 3150 In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program.  In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program.  Raúl Galera, word of mouth, Chief Advocate, ReferralCandy No No How to Influence People to Buy https://podcasts.fame.so/e/qn010xy8 How to Influence People to Buy 71 No No p1kl6j70 In episode 71 of the Customers Who Click podcast, I had a great chat with Shaahin Cheyene about influence and how to convince people to buy from you online. The language needed to influence someone at the end of the sales funnel, where the Amazon customer is ready to buy, is not the same as the language needed to influence someone to click onto the product page from Google. "All these elements of influence work throughout the ages, across platforms across categories, it doesn't matter what you're doing."

In episode 71 of the Customers Who Click podcast, I had a great chat with Shaahin Cheyene about influence and how to convince people to buy from you online.

The language needed to influence someone at the end of the sales funnel, where the Amazon customer is ready to buy, is not the same as the language needed to influence someone to click onto the product page from Google. Every market has a different “language” and you have to be able to speak that language to give your customers the confidence to buy from you. 

Some people maintain an unhealthy attitude towards money that doesn’t produce any extra wealth. They view online sales as a game that they can enter, kill some time with, and leave once they get bored. 

To help his clients transcend this, Shaahin created a course called the Amazon Mastery FBA Seller course to help individuals & owners transform average sales into extraordinary income using his predictable sales system. 

Shaahin Cheyene is an Iranian award-winning entrepreneur, writer, and filmmaker currently based in Los Angeles, California. He is the CEO and Chairman of Accelerated Intelligence, an Amazon Marketing & Advertising Agency, where he manages his product sales and helps other brand owners to scale their online sales on Amazon and other marketplaces like eBay, Shopify, and Walmart. 

You can email Shaahin (do mention “Customers Who Click” sent you!), check out his course (use code “CWC” to get this $200 course for free!), listen to the Hack and Grow Rich podcast, or head over to shaahincheyene.com to learn more about him and his work.

]]> Tue, 10 Aug 2021 07:11:00 +0000 Will Laurenson; Monkey Blocks Will Laurenson; Monkey Blocks 2564 In episode 71 of the Customers Who Click podcast, I had a great chat with Shaahin Cheyene about influence and how to convince people to buy from you online. The language needed to influence someone at the end of the sales funnel, where the Amazon customer is ready to buy, is not the same as the language needed to influence someone to click onto the product page from Google. In episode 71 of the Customers Who Click podcast, I had a great chat with Shaahin Cheyene about influence and how to convince people to buy from you online. The language needed to influence someone at the end of the sales funnel, where the Amazon customer is ready to buy, is not the same as the language needed to influence someone to click onto the product page from Google. influence, onlinemarketing, amazonfba No No Improve Retention with the Post-Purchase Experience https://podcasts.fame.so/e/pnmp1lj8 Improve Retention with the Post-Purchase Experience 70 No No 71vqzj70 In episode 70 of the Customers Who Click podcast, I had a fantastic chat with Katharine Biggs about shipping and post-purchase experience. Post-purchase experience… is not something many DTC brands take seriously - or so it seems to me. As soon as the order confirmation is sent to the customer, many ecommerce stores go radio silent (out of 150 UK’s top retailers, an astonishing 87% cease communications right after checkout). No shipping updates. Boring unboxing experience.  In episode 70 of the Customers Who Click podcast, I had a fantastic chat with Katharine Biggs about shipping and post-purchase experience.

Post-purchase experience… is not something many DTC brands take seriously - or so it seems to me. As soon as the order confirmation is sent to the customer, many ecommerce stores go radio silent (out of 150 UK’s top retailers, an astonishing 87% cease communications right after checkout). No shipping updates. Boring unboxing experience. 

And then - a few days later, they’ll reach out to the customer only to ask for a review. But post-purchase can drastically affect customer support, reviews, and retention. It’s just such a simple way to show your customers you care for them as individuals, rather than data points with wallets.

Katharine is Head of Marketing Communications – EMEA for parcelLab’s UK and Nordics markets, an Operations Experience Management platform for ecommerce brands. As the fourth UK employee, Katharine remains passionate about educating the UK and Nordic markets on why post-purchase experience is their largest untapped marketing channel. You can connect with her on LinkedIn or head over to https://parcellab.com/. 

 

]]> Mon, 02 Aug 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2870 In episode 70 of the Customers Who Click podcast, I had a fantastic chat with Katharine Biggs about shipping and post-purchase experience. Post-purchase experience… is not something many DTC brands take seriously - or so it seems to me. As soon as the order confirmation is sent to the customer, many ecommerce stores go radio silent (out of 150 UK’s top retailers, an astonishing 87% cease communications right after checkout). No shipping updates. Boring unboxing experience.  In episode 70 of the Customers Who Click podcast, I had a fantastic chat with Katharine Biggs about shipping and post-purchase experience. Post-purchase experience… is not something many DTC brands take seriously - or so it seems to me. As soon as the order confirmation is sent to the customer, many ecommerce stores go radio silent (out of 150 UK’s top retailers, an astonishing 87% cease communications right after checkout). No shipping updates. Boring unboxing experience.  No No The Impact of iOS14.5 https://podcasts.fame.so/e/2nx96j68 The Impact of iOS14.5 69 No No 61mxvpv0 In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie.  The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking. Shane is the CTO of Silicon Valley Consulting, a company helping companies to utilize data to build revenue-generating tools and insights. In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie. 

The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking.

Brands need to find a solution and find it quickly. With Facebook reducing its attribution window, advertising there is going to become less accurate and let’s be honest - confusing. Now is the time brands start using data tracking for its true purpose - to make ads more relevant and personalised.

Shane is the CTO of Silicon Valley Consulting, a San Francisco-based company helping companies to utilize data to build revenue-generating tools and insights. Shane is an AdTech expert and has worked at a plethora of companies such as Yelp, PayPal, Reddit doing Machine Learning. He has worked on ad platforms for years, and his changes have cumulatively affected over a billion users of various platforms. You can connect with him on LinkedIn, Twitter or head over to https://siliconvalleyconsulting.io/.

]]> Mon, 26 Jul 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2421 In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie.  The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking. Shane is the CTO of Silicon Valley Consulting, a company helping companies to utilize data to build revenue-generating tools and insights. In episode 69 of the Customers Who Click podcast, we dive into the dreaded world of the iOS update with Shane Austrie.  The iOS 14.5 update shook marketers and brands to the core. With Apple users now being asked whether they allow apps to track their data, many simply have been opting out because they can. And, because of all the bad press about data tracking. Shane is the CTO of Silicon Valley Consulting, a company helping companies to utilize data to build revenue-generating tools and insights. No No The RACE to the Email Inbox https://podcasts.fame.so/e/vn5vy6q8 The RACE to the Email Inbox 68 No No 80q84vn1 In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage. Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate. In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage.

Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate

However, if a huge chunk of your emails goes straight to spam, let’s say 20%... For every 100 emails sent, 20 never even gets acknowledged. The good news is that there are ways of making sure your communications don’t end up in the spam folder and Adrian is here to talk about a framework he created to avoid this called the RACE Method.

Adrian is the Co-Founder and CEO of Deliverability Dashboard, a platform that helps brands easily measure their email delivery and engagement. After ending his corporate career in IT and telecoms to spend more time with his family ten years ago, Adrian has been exploring the world of online marketing and automation. Five years ago, he found his calling in the field of email deliverability. You can connect with him on LinkedIn, Twitter or head over to https://deliverabilitydashboard.com/.

]]> Mon, 19 Jul 2021 23:00:00 +0000 Will Laurenson; Will Laurenson; 3802 In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage. Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate. In episode 68 of the Customers Who Click podcast, I’m diving into email marketing deliverability and inbox placement with Adrian Savage. Deliverability and inbox placement: two most important things you should be considering when it comes to tracking your email’s performance. Far too often I see companies just doing a basic email setup, and then blasting out emails on a regular basis hoping for a 1-2% conversion rate. No No Building a Multi-Million Dollar Business with Email https://podcasts.fame.so/e/x81qm6x8 Building a Multi-Million Dollar Business with Email 67 No No 7136k7j0 I’m joined by Tyler Sullivan to talk about email marketing that converts. Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and  eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook follower In episode 67 of the Customers Who Click podcast, I’m joined by Tyler Sullivan to talk about email marketing that converts.

The recent iOS privacy update sparked controversy amongst DTC founders and marketers since tracking open rates is almost impossible now. But, let’s be honest: assessing an email’s performance by the number of users who opened it just shows how many still don’t understand email marketing and how it can drive revenue when used properly.

Engagement is what you should be focusing on instead. The more the customer feels like you care about them, the more interactions you’ll get, the more response you’ll get, and the better you’ll do in the long run. Email, similarly to SMS, is your chance to have those rich one-on-one conversations with your customers so don’t ruin it by spamming subscribers with offers and discounts and nothing else. 

Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and  eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook followers. You can connect with him on LinkedIn, Twitter or head over to https://www.ecomgrowers.com/ or https://www.bombtechgolf.com/.

]]> Mon, 12 Jul 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2740 I’m joined by Tyler Sullivan to talk about email marketing that converts. Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and  eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook follower I’m joined by Tyler Sullivan to talk about email marketing that converts. Tyler is the founder of BombTech Golf, an eCommerce store with over $20 million sold online since 2012 and  eCom Growers, a certified Klaviyo email marketing agency. He calls himself an accidental entrepreneur, as his journey with BombTech Golf started when he became frustrated with poor quality golf club assembly. Tylor decided to cash in his 401k, started making his own ones and sold them by engaging with his Facebook follower No No How to Scale your Website with Your Growth https://podcasts.fame.so/e/xnywj6ln How to Scale your Website with Your Growth 66 No No l14kv7w0 In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth. Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth. 

It must be frustrating to hit that $1 million in revenue and get stuck there. You’ve worked hard to build your business and hitting that mark feels pretty amazing but you know your store could be making $10 million, easily. Yet, you feel like you’re running around in circles - plenty of traffic, high acquisition costs, many on-time buyers, few return purchases and no end in sight. 

There is a method to this madness - optimising for growth, or, making the most out of each visitor. Namely, increasing your conversion rates, average order value and number of sessions. Let me warn you though - there is no magic trick or hack to boost those KPIs. Optimising for growth is never done.

Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. You can connect with him on LinkedIn, Twitter or head over to his website https://electriceye.io/.

]]> Mon, 05 Jul 2021 23:00:00 +0000 Will Laurenson Will Laurenson 3306 In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth. Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. In episode 66 of the Customers Who Click podcast, I had a great chat with Chase Clymer about optimising DTC brands for growth. Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. No No How to Add Amazon to Your Sales Channels https://podcasts.fame.so/e/r8kyxrv8 How to Add Amazon to Your Sales Channels 65 No No 71wvynw0 In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon. I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers. I see it as a fantastic opportunity to get more visibility for your own brand. In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon.

I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers.

I see it as a fantastic opportunity to get more visibility for your own brand. The convenience of Amazon is incredible for a customer, but it’s also a really strong trust point for customers. They can quickly check the Amazon listing for your product for reviews to see if you’re genuine. It’s almost like someone checking Trustpilot, except they can actually buy at the same time.

George is an Amazon consultant specialising in Amazon advertising. He worked for Amazon UK for about a couple of years before focusing on consultancy and educating DTC brands on how to get a better ROI from their Amazon venture. You can connect with him on LinkedIn, Twitter or head over to https://georges.blog/. 

]]> Mon, 28 Jun 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2824 In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon. I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers. I see it as a fantastic opportunity to get more visibility for your own brand. In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon. I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers. I see it as a fantastic opportunity to get more visibility for your own brand. No No The Key to Success? Asking the Right Questions https://podcasts.fame.so/e/4n95pv6n The Key to Success? Asking the Right Questions 64 No No v07835q1 In episode 64 of the Customers Who Click podcast, I had fun chatting to Jon Ivanco about the need for collecting better data from customers. So forget asking for *just* their name & email address - we’re talking data on exactly what the customer is looking for, and when they’re looking to buy it. Those are the two pieces of information you’ll need to map out their shopping journey so that you can deliver the right message to the right person at the right time.  In episode 64 of the Customers Who Click podcast, I had fun chatting to Jon Ivanco about the need for collecting better data from customers.

So forget asking for *just* their name & email address - we’re talking data on exactly what the customer is looking for, and when they’re looking to buy it. Those are the two pieces of information you’ll need to map out their shopping journey so that you can deliver the right message to the right person at the right time. 

It’s not about chasing KPIs or meeting requirements set from the above to save your job. Don’t take any absolutes in marketing - just because we’ve accepted that asking too many questions in forms causes friction and customers leave without sharing their data, it doesn’t mean it’s true for every brand. It all depends on the questions you’re asking and how relevant they are to the customer’s shopping experience.

Jon is the co-founder of Formtoro, an agency on a mission to make data collection frictionless, so businesses can create amazing personalized experiences. He's a brand strategist with more than a decade of experience working on process improvement.

Jon has been responsible for bringing data-driven processes to life for clients such as LIFX, ROLI, Latticework, and many others. When Jon isn’t busy helping companies, he can be found on the golf course fighting with his swing. You can connect with him on LinkedIn, Twitter or head over to https://formtoro.com/.

]]> Mon, 21 Jun 2021 23:00:00 +0000 Will Laurenson Will Laurenson 3316 In episode 64 of the Customers Who Click podcast, I had fun chatting to Jon Ivanco about the need for collecting better data from customers. So forget asking for *just* their name & email address - we’re talking data on exactly what the customer is looking for, and when they’re looking to buy it. Those are the two pieces of information you’ll need to map out their shopping journey so that you can deliver the right message to the right person at the right time.  In episode 64 of the Customers Who Click podcast, I had fun chatting to Jon Ivanco about the need for collecting better data from customers. So forget asking for *just* their name & email address - we’re talking data on exactly what the customer is looking for, and when they’re looking to buy it. Those are the two pieces of information you’ll need to map out their shopping journey so that you can deliver the right message to the right person at the right time.  No No Why Every Marketer Needs a Swipe File https://podcasts.fame.so/e/r87r9lrn Why Every Marketer Needs a Swipe File 63 No No k0884j80 In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files. If you don’t yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later. In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files.

If you don’t yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later.

Every marketer needs a swipe file, a base of knowledge you can refer to when working on a campaign. Marketing can only be mastered by doing it - courses, guides and marketing degrees teach you certain things, but they don’t give you practical knowledge. Plus, there’s no need to reinvent the wheel for every landing page or email; instead, if you see something is working, save the idea, find out why it’s working and apply the principles to your business & customers.

Corey is the founder of SwipeFiles, community, courses, and content to master marketing curated in one place. He’s a marketer, maker, and proud pug owner. Previously the Head of Growth at Baremetrics and first marketing hire at Cordial, Corey has consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside, Holloway, Beamer, and Timetastic. You can connect with him on LinkedIn, Twitter or head over to www.swipefiles.com. 

]]> Mon, 14 Jun 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2258 In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files. If you don’t yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later. In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files. If you don’t yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later. No No How to use SMS as a 1:1 Marketing Channel https://podcasts.fame.so/e/18pq94xn How to use SMS as a 1:1 Marketing Channel 62 No No z1r8w951 In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing. SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing.

SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. Not to mention that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered.

Unlike marketing blasts which push out promotions and discount codes with no intention of offering personalized real value, SMS marketing focuses on engaging customers, offering support, and getting real-time feedback. It’s an empathy-driven approach, which other mediums like email or push notifications can't offer

Lisa is the Co-Founder & COO at Cartloop, an SMS marketing platform that helps Shopify brands to drive revenue and scale their customer relationships. The beginnings of Lisa’s ecommerce journey dates back to… a med school when she opened up her first store. After successfully growing and selling two DTC brands, Lisa and her business partner decided to explore engaging with customers who abandoned their carts via SMS.

You can connect with her on LinkedIn, Twitter or head over to https://www.cartloop.io/.

]]> Mon, 07 Jun 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2602 In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing. SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. In episode 62 of the Customers Who Click podcast, I had a fantastic chat with Lisa Popovici about building customer relationships using SMS marketing. SMS marketing is the customer relationship channel. Intimate, personal and highly efficient, it enables brands to scale their customer relationships, while driving revenue like no other channel. I know it can be seen as quite intrusive, almost pestering customers but when done well and adds value to the customer journey - it works well. No No How to Create Funny Marketing Videos https://podcasts.fame.so/e/5nz1qjy8 How to Create Funny Marketing Videos 61 No No 80zwjv81 In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns. I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera. In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns.

I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera.

It starts with knowing your audience. Not only will you pick up on their pain points, the reasons why they do and don’t buy from you and your competitors, but also the exact language they use, which is especially relevant and important in content like this. People like to relate to the messages and content they see out there, and if they don’t, the best you can expect is a little chuckle, at worst they skip the rest of the video.

Joe is the founder of Funny Sales Videos, an agency that uses fun and creative video campaigns to drive sales. His journey with video production started 20 years ago when he founded Pro-Creative (also a video agency) with the view to get into TV commercials. It worked amazingly until 5 years ago when TV usage declined in favour of DVDs and today, streaming services so Joe is now focusing on creating funny advertising video campaigns.

You can connect with him on LinkedIn or head over to https://funnysalesvideos.com/.

]]> Mon, 31 May 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2994 In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns. I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera. In episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns. I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera. No No The Way Forward with Unified Commerce https://podcasts.fame.so/e/vnw13rmn The Way Forward with Unified Commerce 60 No No 81xm9640 In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce. James is the Director of Partnerships at Imagination Media, a digital agency helping eCommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector. In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce.

Departmental Silos are a problem many organizations are struggling with today, but ultimately, the biggest victim in this is always the customer and their shopping experience. The most common example of this I see today is sending out an email campaign with a discount that can only be redeemed in physical stores as opposed to across all channels. 

A great omnichannel strategy doesn’t happen by accident - it’s a direct result of linking all product and customer data together, in one platform: unified commerce. You can far more easily engage your customers in relevant ways if you’ve got data on all their touchpoints available. 

Simple things like being able to time a review email based on the fulfilment date can make a big difference. Not to mention that by linking everything up, you also start to break down some of the walls that appear between or around certain departments.

James is the Director of Partnerships at Imagination Media, a digital agency helping ecommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector. In his free time, James enjoys cycling, piano, sports, flight instruction, volunteering, and traveling.

You can connect with him on LinkedIn, Twitter or head over to https://www.imaginationmedia.com/. 

]]> Mon, 24 May 2021 23:00:00 +0000 Will Laurenson Will Laurenson 3082 In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce. James is the Director of Partnerships at Imagination Media, a digital agency helping eCommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector. In episode 60 of the Customers Who Click podcast, I had the pleasure of speaking to James Denker about unified commerce. James is the Director of Partnerships at Imagination Media, a digital agency helping eCommerce brands transform their tech stack to increase sales, decrease expenses and streamline their entire business. For the last ten years, he’s been managing, delivering, and selling various IT solutions in the private sector. No No How to Make Subscriptions Work https://podcasts.fame.so/e/pnly5318 How to Make Subscriptions Work 59 No No x0lrk4m0 In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions. We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. People love the convenience. But subscription brands are having trouble with converting, engaging, and retaining those customers. In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions.

We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. And do you know what, people love the convenience. But because there are so many of them out there, subscription brands are having trouble with converting, engaging, and retaining those customers.

The minute the customer feels as though they’re not getting enough value, they’re off, browsing through your competitors.

Value is the key component of any successful business but even more so in the DTC subscription space. If you can convince the customer that not only is your product valuable and right for them, but your business is as well, you my friend, have won yourself a loyal customer.

Dan is the Co-Founder & CEO at Nami ML, the smartest service to help brands launch, scale, and optimize their mobile app subscription business. He calls himself a serial entrepreneur, having co-founded three other successful startups before Nami ML (one of them was acquired by  the Oracle Marketing Cloud, where he also served as Co-Founder & CEO.) You can

]]> Mon, 17 May 2021 23:00:00 +0000 Will Laurenson Will Laurenson 2948 In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions. We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. People love the convenience. But subscription brands are having trouble with converting, engaging, and retaining those customers. In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions. We’re seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn’t much that can’t be covered by a subscription. People love the convenience. But subscription brands are having trouble with converting, engaging, and retaining those customers. No No How to Pick The Right Marketing Tech Stack https://podcasts.fame.so/e/x8v1r2vn How to Pick The Right Marketing Tech Stack 58 No No 70yqlkr0 Derric Haynie joined me to talk about picking the right tech stack. In episode 58 of the Customers Who Click podcast, I had a great conversation with Derric Haynie about tech stacks, and how to pick new tools to add to your business.

Tech stacks are a wonderful thing but you know what they say - too much of a good thing.... I can see how tempting all these new shiny apps are, I too get excited about new plugins and widgets (and what they can offer) and often can’t wait to try them out.

But, it’s super important that the subject of adding tools to your tech stack is approached with a bit of consideration. If you get it wrong you might “just” waste a load of money, or you might find yourself replatforming shortly after to something more suitable, and this takes up time and money that could be better spent elsewhere.

Think about the stage of the business your brand’s currently at. How will you be scaling? What resources will you have available? Is this tool necessary? Maybe you already have a tool capable of achieving the same goal; perhaps your current tools may not even be compatible with the latest addition.

Derric is the Chief Ecommerce Technologist at Ecommerce Tech, where e-commerce teams go to find the right tools and tech for their stores. Believe it or not, his ecom journey started with a game of poker in college (that went on playing high-stake poker for 10 years).

Derric then went from creating a card game simulator, opening up an agency with his wife, working full time for a beauty subscription box before finally realizing his passion for the tech stack ecosystem. You can connect with him on LinkedIn, Twitter or head over to https://ecommercetech.io/. 

]]> Mon, 10 May 2021 23:00:00 +0000 Will Laurenson Will Laurenson 3131 Derric Haynie joined me to talk about picking the right tech stack. Derric Haynie joined me to talk about picking the right tech stack. No No Site Speed, the Silent Conversion Killer https://podcasts.fame.so/e/1n2wxj78 Site Speed, the Silent Conversion Killer 57 No No 219rl2n0 In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed. Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed.

Site speed is one of the core factors that influence customer experience and in turn, conversion rates. Trust me when I say that customers won’t sit around waiting while your website loads for too long - they’ll bounce in no time, already searching for another eCommerce site that loads faster than yours.

Load speed is even more important for mobile users - as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. And even if the majority of conversions happen on desktop, remember that many online shoppers use mobile for research purposes to then order on desktop - if the mobile experience is unsatisfactory, they won’t bother visiting the desktop version. 

Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. Robert is a frequent author and thought contributor in the eCommerce industry and the host of The JetRails Podcast

]]> Tue, 04 May 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3293 In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed. Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. In episode 57 of the Customers Who Click podcast, I was joined by Robert Rand to talk about site speed. Robert is the Director of Partnerships & Alliances at JetRails, a mission-critical eCommerce hosting service. Robert has over a decade of experience in helping merchants benefit from sound eCommerce and digital marketing strategies, assisting organizations of all types and sizes to grow and succeed via digital commerce. No No How does Understanding the Profit Curve Drive Growth https://podcasts.fame.so/e/68rlpmz8 How does Understanding the Profit Curve Drive Growth 56 No No 8058my41 In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve. PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead. In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve.

PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead.

It would be fantastic if we could pay just one dollar per good lead but it doesn’t work like that - the less you spend, the fewer people see your ad. You have the potential to unlock so much more traffic by bidding higher, and acquire customers that are just as profitable as before, but there’s more of them. To help his clients see that, Mike created a methodology called the Profit Curve which visualises how much they need to be spending to achieve their business objectives. 

Mike is the Founder & CEO of WebSavvy, a Google-award winning agency, internationally recognised speaker and author (most recently of "The Ultimate Guide to Google Adwords"​ with Perry Marshall). Before getting into digital marketing, Mike was a helicopter pilot but realized he did not want to pursue his military career further and started looking into Google Ads when they first appeared back in 2004. You can connect with him on LinkedIn, Twitter or head over to www.websavvy.com.au.

]]> Tue, 27 Apr 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3383 In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve. PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead. In episode 56 of the Customers Who Click podcast, I had a great chat with Mike Rhodes about PPC and the Profit Curve. PPC is not the same as it was 5 years ago; it’s one of those areas in digital marketing that just never stops evolving. One thing that has never changed, however, is people desperately trying to pay less and less for each lead. No No The Real Value Behind a CRO Strategy https://podcasts.fame.so/e/18315qq8 The Real Value Behind a CRO Strategy 55 No No m0j8n440 In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation. Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising. In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation.

If you’ve been following me on LinkedIn for a while now, you know how important CRO is to me. When done right, it will absolutely make DTC brands more efficient, sustainable, and profitable.

If, however, it’s treated as a quick fix (which is what happens 99% of the time unfortunately), all it does is it breeds disappointment. Great conversion optimisation isn’t about blindly following other companies' case studies or CRO best practices but rather letting customer data guide your claims and tests. 

Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising. You can connect with him on LinkedIn, Twitter or head over to www.dexter.agency.

]]> Tue, 20 Apr 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3707 In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation. Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising. In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation. Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising. No No Why First Party Data is Crucial To Long Term Growth https://podcasts.fame.so/e/2862km48 Why First Party Data is Crucial To Long Term Growth 54 No No j12k67z0 With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it. In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data. Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible. In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data.

1st party data is so hot right now. With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it.

It’s such a powerful tool that can be applied to any aspect of DTC business, from acquisition, customer service through to retention and loyalty. The more you know about your customers, the more segmented & personalised experience you can deliver and trust me when I say this, your customers only want to see offers relevant to them and their needs and wants.

More importantly, though, customers are more than happy to share it with brands, given they’re offered value in exchange.  

Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible. Previously, he was involved in the B2B SaaS space for 11 years before making the transition into the retail industry. You can connect with him on LinkedIn or head over to www.wunderkind.co.

 

]]> Tue, 13 Apr 2021 04:00:00 +0000 Will Laurenson Will Laurenson 2920 With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it. In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data. Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible. With data-related issues around the death of third-party cookies and iOS14 updates, many brands are scrambling for an alternative and are rediscovering first-party data and how to make the most out of it. In episode 54 of the Customers Who Click podcast, I spoke with Jon Halley about the importance of first-party data. Jon is the European Executive Director of Wunderkind, a performance marketing agency delivering one-to-one messages at scale at a scale that’s not otherwise possible. No No Buyer Psychology & The Customer Journey https://podcasts.fame.so/e/0nj7m208 Buyer Psychology & The Customer Journey 53 No No 40pw34m1 In episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey.  Kenda is the CEO of Automation Ninjas, a digital agency specialising in behavioural marketing automation. Interestingly enough, Kenda started off as a Forensic psychology major, but while still in Uni, she got involved in marketing automation and realised there’s a massive mismatch between the way the brain works and how people put marketing together. In episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey. 

I know I keep saying this, but here it goes anyway: hacks, tricks and trends come and go but truly understanding your customers and what makes them click is priceless. Consumers today are aware and savvy; they know about the many tactics brands use to nudge them toward conversions.

They don’t trust most paid ads - that cynical doubt has been ingrained in their minds after years and years of disappointment and lack of transparency. If you, however, always think about your customers first and their wants and needs, you really have a chance to overcome this aversion.

But it’s not as simple as understanding just what they are trying to achieve using your product - you also have to look at the entire buyer’s journey and how each tiny little touchpoint in your business will impact the customer’s thought process. 

Kenda is the CEO of Automation Ninjas, a digital agency specialising in behavioural marketing automation. Interestingly enough, Kenda started off as a Forensic psychology major, but while still in Uni, she got involved in marketing automation and realised there’s a massive mismatch between the way the brain works and how people put marketing together. Today, Kenda is an award-winning business owner, author of the best selling book ‘Hack the Buyer Brain’. You can connect with her on LinkedIn, Twitter, Instagram or head over to www.automationninjas.com.

]]> Tue, 06 Apr 2021 04:00:00 +0000 Will Laurenson Will Laurenson 4196 In episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey.  Kenda is the CEO of Automation Ninjas, a digital agency specialising in behavioural marketing automation. Interestingly enough, Kenda started off as a Forensic psychology major, but while still in Uni, she got involved in marketing automation and realised there’s a massive mismatch between the way the brain works and how people put marketing together. In episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey.  Kenda is the CEO of Automation Ninjas, a digital agency specialising in behavioural marketing automation. Interestingly enough, Kenda started off as a Forensic psychology major, but while still in Uni, she got involved in marketing automation and realised there’s a massive mismatch between the way the brain works and how people put marketing together. No No The Underrated World of Customer Value Optimisation https://podcasts.fame.so/e/lnq170wn The Underrated World of Customer Value Optimisation 52 No No 81npm4v1 In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation. Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That’s exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life. In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation.

Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That’s exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life.

Unfortunately, many massively underrate the value of CVO and don’t pay enough attention to customer lifetime value, which just doesn’t make sense. Who’s going to be more profitable to you long-term - a customer who buys from you repeatedly or someone who only buys from you when you have a sale on?

You need to understand who your most valuable customers are and treat them extra nice, but you also need to know who those uncertain customers are who may have made that first small purchase, but need a bit of nurturing to really drive value from.

Juliana is the Chief Evangelist at Omniconvert, providing guidance and education that transforms ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles. You can connect with her on LinkedIn or Twitter.

]]> Tue, 30 Mar 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3739 In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation. Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That’s exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life. In episode 52 of the Customers Who Click podcast I spoke with the CLV Lady herself, Juliana Jackson about customer value optimisation. Have you ever wondered how the biggest brands are built? By focusing on long-term strategy as opposed to looking for quick wins and gains. That’s exactly what customer value optimisation is - delivering an excellent and unforgettable shopping experience to create customers for life. No No The Key to Mastering Subscriptions https://podcasts.fame.so/e/mn4m1408 The Key to Mastering Subscriptions 51 No No x066q970 In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones. I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023. In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones.

I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023.

It may not seem as though your brand could benefit from it but trust me - there’s always something of value that could be turned into a subscription. Any type of consumable product will need replenishing at one point. Protein powders & supplements. Skincare. Hair products. And so on.

The key, however, is to provide value to the customer - don’t just stick subscribe & save on your products because the regular subscriptions make it easier for you, do it because it makes better sense to your customers. If you can show the customer the value of your product, you’re more likely to get a subscription. And then if you continue to show value to your customers, you’ll retain those subscribers.

Rachael is a marketing partner for drinks SMEs and the founder of Jackson Jones Whisky. She has over 10 years of brand-building experience, a proven track record on world-renowned brands and has achieved success in both global and local roles in Blue Chip FMCG, as well as in the world of startups. You can connect with her on LinkedIn or head over to www.rachealvaughanjones.com.

]]> Tue, 23 Mar 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3682 In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones. I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023. In episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones. I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023. No No Why Storytelling is the Most Powerful Marketing Tactic https://podcasts.fame.so/e/q80103yn Why Storytelling is the Most Powerful Marketing Tactic 50 No No p0kl6471 In episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat. Rishi is the Founder & Product Page Optimization Specialist at Frictionless Commerce, a digital marketing agency specialising in Shopify stores optimisation. He’s been involved in  DTC storytelling and product page optimisation for about 13 years now and finds his inspiration in an 1897 Sears catalog (which he still owns). In episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat.

95% of new products fail every year; we’re talking thousands and thousands of failed launches because brands don’t take the power of storytelling seriously and hence, blend in with hundreds of other brands just like them.

Storytelling is what fuels DTC. In the age of advertising-adverse and media-savvy consumers, acquiring new customers through paid channels is becoming less and less feasible each day. Customers find ads to be intrusive and above all, tend to simply ignore most of them because who has the time or patience to see all 500 hundred of them every day?

Crafting a powerful story that’ll move the customer is the answer to today’s ad-adversity. It’s a chance for brands to grab attention, connect with customers on a deeper level and make the product / brand more memorable. And, with a little luck, worthy of spending their hard-earned money.

Rishi is the Founder & Product Page Optimization Specialist at Frictionless Commerce, a digital marketing agency specialising in Shopify stores optimisation. He’s been involved in  DTC storytelling and product page optimisation for about 13 years now and finds his inspiration in an 1897 Sears catalog (which he still owns). You can connect with him on LinkedIn, Twitter or head over to www.frictionless-commerce.com.

]]> Tue, 16 Mar 2021 04:00:00 +0000 Will Laurenson Will Laurenson 3511 In episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat. Rishi is the Founder & Product Page Optimization Specialist at Frictionless Commerce, a digital marketing agency specialising in Shopify stores optimisation. He’s been involved in  DTC storytelling and product page optimisation for about 13 years now and finds his inspiration in an 1897 Sears catalog (which he still owns). In episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat. Rishi is the Founder & Product Page Optimization Specialist at Frictionless Commerce, a digital marketing agency specialising in Shopify stores optimisation. He’s been involved in  DTC storytelling and product page optimisation for about 13 years now and finds his inspiration in an 1897 Sears catalog (which he still owns). No No The Importance of Contextual Customer Sentiment https://podcasts.fame.so/e/p8mp16jn The Importance of Contextual Customer Sentiment 49 No No 70vqzp71 In episode 49 of the Customers Who Click podcast, I had a fantastic chat with Tom Griffiths about the importance of monitoring customer sentiment. Tom is the Chief Revenue Officer at talkAItive, the world's first AI Consumer Digital Intelligence tool to understand emotions. He has spent the last 7 years within media and Tech building relations, implementing strategy, growing revenue and raising capital. Tom has a thirst for knowledge and a strong fascination with Big Data, and Data Analytics. In episode 49 of the Customers Who Click podcast, I had a fantastic chat with Tom Griffiths about the importance of monitoring customer sentiment.

NPS score, customer surveys or customer service are a great way to try and find out what your customers think about your product or service. However, you’ll frequently find that they don’t always reflect the whole truth. People might not feel 100% comfortable complaining about something “to your face”. Plus there’s a difference between sharing positives & negatives vs all the little things that often get forgotten but could make a huge impact on their experience as customers.

Cue customer sentiment. Nothing beats a structured process around measuring it over time, different channels, and without actually asking for it and even monitoring what customers are saying about your competitors as well. 

Sentiment analysis also provides continual feedback on where your company stands in relation to your competitors, giving you an idea as to where your brand shines and where it falls short compared to your competitors.

Tom is the Chief Revenue Officer at talkAItive, the world's first AI Consumer Digital Intelligence tool to understand emotions. He has spent the last 7 years within media and Tech building relations, implementing strategy, growing revenue and raising capital. Tom has a thirst for knowledge and a strong fascination with Big Data, Behavioural Science and Data Analytics. You can connect with him on LinkedIn,  Twitter or head over to talkaltive.com

]]> Tue, 09 Mar 2021 05:00:00 +0000 Will Laurenson Will Laurenson 2770 In episode 49 of the Customers Who Click podcast, I had a fantastic chat with Tom Griffiths about the importance of monitoring customer sentiment. Tom is the Chief Revenue Officer at talkAItive, the world's first AI Consumer Digital Intelligence tool to understand emotions. He has spent the last 7 years within media and Tech building relations, implementing strategy, growing revenue and raising capital. Tom has a thirst for knowledge and a strong fascination with Big Data, and Data Analytics. In episode 49 of the Customers Who Click podcast, I had a fantastic chat with Tom Griffiths about the importance of monitoring customer sentiment. Tom is the Chief Revenue Officer at talkAItive, the world's first AI Consumer Digital Intelligence tool to understand emotions. He has spent the last 7 years within media and Tech building relations, implementing strategy, growing revenue and raising capital. Tom has a thirst for knowledge and a strong fascination with Big Data, and Data Analytics. No No The Most Important Part of a Martech Stack https://podcasts.fame.so/e/28x9636n The Most Important Part of a Martech Stack 48 No No 60mxv4v1 In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack. If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right? But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare. In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack.

If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right?

But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare. There are literally thousands of them out there and they all promise to help you solve your problem. 

Then you have the ugly consequences of adding various plugins and widgets, load after load - think sluggish site speed and technical glitches that hugely impact the user and customer experience and eventually, your revenue. So although adding them is super simple and usually requires just a few clicks on your part, they stack up pretty quick and you’re left with chaos… (pun intended).

Deri started studying electronics at Cambridge University, and went on to be a serial entrepreneur,  involved at the earliest days of the Internet in the UK: running the UK’s first Internet service provider, then in the late 90’s founding and exiting one of the first internet security companies, and most recently founded and heads thinkTribe; working with over 50 UK blue-chip retailers and other sectors. He is a father of 2 sons, plays the guitar and follows the news on electric cars, Space-X,  Jordan Peterson and Sam Harris. You can connect with him on LinkedIn or head over to www.thinktribe.com

]]> Tue, 02 Mar 2021 05:00:00 +0000 Will Laurenson Will Laurenson 3036 In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack. If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right? But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare. In episode 48 of the Customers Who Click podcast, I spoke with Deri Jones about how to build a reliable tech stack. If there’s a way to complete a task without getting a team of developers involved, you’d probably jump right onto it - I know I would (and I do!). Sometimes there really is no need to reinvent the wheel, especially when a single widget or a plugin can do the job, right? But, with so many options available to marketers today, choosing the right solution can be a bit of a nightmare. No No The Key to Running Promotions Strategically https://podcasts.fame.so/e/v85vy0qn The Key to Running Promotions Strategically 47 No No 81q84yn0 In episode 47 of the Customers Who Click podcast, I had a fantastic chat with Robin Coles about promotional strategies. Robin is the Managing Director EMEA at XCCommerce which is a leader in transformative, state-of-the-art, cross channel, promotion solutions. He’s been involved in retail for about 35 years, helping brands improve their omnichannel strategies. Robin is currently responsible for expanding XCommerce into the UK and Europe. You can connect with him on LinkedIn or Twitter. In episode 47 of the Customers Who Click podcast, I had a fantastic chat with Robin Coles about promotional strategies.

You know me - I’m all about adding value to the customer wherever possible as opposed to heavy discounting, although I’m not completely against promotions as long as they’re used correctly and sparingly. Offer discounts too often and without a strategy in place, you’re cheapening your brand. Play it right tough and you’re on the right path to driving engagement and loyalty. 

You see, many brands tend to drop  15% or 30% off here and there, hoping it’ll encourage the customer to come back and use it. But it doesn’t work like that I’m afraid - the promotion has got to be personalised and targeted at each customer group individually. 

Think about their purchase history, wishlist, browsing history and channels they prefer. Do they want an in-store promotion? Would they prefer to receive their promotions via SMS or even direct mail? With the technology available these days there isn’t really a good excuse for not doing this, at least at a basic level.

Robin is the Managing Director EMEA at XCCommerce which is a leader in transformative, state-of-the-art, cross channel, promotion solutions. He’s been involved in retail for about 35 years, helping brands improve their omnichannel strategies. Robin is currently responsible for expanding XCommerce into the UK and Europe. You can connect with him on LinkedIn or Twitter.

]]> Tue, 23 Feb 2021 05:00:00 +0000 Will Laurenson Will Laurenson 2966 In episode 47 of the Customers Who Click podcast, I had a fantastic chat with Robin Coles about promotional strategies. Robin is the Managing Director EMEA at XCCommerce which is a leader in transformative, state-of-the-art, cross channel, promotion solutions. He’s been involved in retail for about 35 years, helping brands improve their omnichannel strategies. Robin is currently responsible for expanding XCommerce into the UK and Europe. You can connect with him on LinkedIn or Twitter. In episode 47 of the Customers Who Click podcast, I had a fantastic chat with Robin Coles about promotional strategies. Robin is the Managing Director EMEA at XCCommerce which is a leader in transformative, state-of-the-art, cross channel, promotion solutions. He’s been involved in retail for about 35 years, helping brands improve their omnichannel strategies. Robin is currently responsible for expanding XCommerce into the UK and Europe. You can connect with him on LinkedIn or Twitter. No No Is Gamification the Future of Customer Experience? https://podcasts.fame.so/e/xn1qmrxn Is Gamification the Future of Customer Experience? 46 No No 7036kzj1 In episode 46 of the Customers Who Click podcast, I chat with Damien Roux, Chief Executive Officer of Drimify, about gamification. The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well. Gamification is much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone. In episode 46 of the Customers Who Click podcast, I had a fantastic chat with Damien Roux about gamification.

You probably already know that engaged customers are loyal customers. While tools such as email are awesome for inspiring brand-to-customer communications, there are other options that can either amplify our current customer engagement and gamification is high up on that list.

The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well.

And the best part? You customers want to be engaged. They want these interactive experiences which may give away personal data to a brand, but as long as it's clear what that will be used for, and the business does in fact use it in that manner, no one really minds sharing it.

One thing to keep in mind though is that gamification is so much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone involved.

Damien is the Chief Executive Officer of Drimify, a digital marketing agency focusing on improving user experience

]]> Tue, 16 Feb 2021 05:00:00 +0000 Will Laurenson Will Laurenson 2634 In episode 46 of the Customers Who Click podcast, I chat with Damien Roux, Chief Executive Officer of Drimify, about gamification. The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well. Gamification is much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone. In episode 46 of the Customers Who Click podcast, I chat with Damien Roux, Chief Executive Officer of Drimify, about gamification. The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well. Gamification is much more than rewards and badges. It could be a quiz or a test - anything that augments the experience for the customer and provides value for everyone. No No Customer Service Is Your Best Marketing Team https://podcasts.fame.so/e/x8ywjkl8 Customer Service Is Your Best Marketing Team 45 No No l04kvzw1 In episode 45 I had a really great chat with Charlotte Purvis, a customer service consultant, all about why brands need to make sure they are properly valuing and ‘exploiting’ their customer service teams. Charlotte Purvis is a Customer Service Consultant, trainer, coach, speaker, and enthusiast. She developed the Customer Communication Formula and has tested it for over 20 years with clients in corporate, campus, and community settings. Her programs have influenced millions of customer interactions. In episode 45 I had a really great chat with Charlotte Purvis, a customer service consultant, all about why brands need to make sure they are properly valuing and ‘exploiting’ their customer service teams.

Customer service is obviously really important to a business, but I see a lot of businesses undervalue it and fail to exploit the real power of the opportunities customer service provides.

This is the one team that speaks 1 to 1 with your customers on a daily basis. This isn’t just great for fixing customer problems, or identifying delivery issues, it’s the most powerful source of feedback your business has, and the best source of ideas and feedback for improving the customer experience.

Charlotte Purvis is a Customer Service Consultant, trainer, coach, speaker, and enthusiast. She developed the Customer Communication Formula and has tested it for over 20 years with clients in corporate, campus, and community settings. Her programs have influenced millions of customer interactions.

]]> Tue, 09 Feb 2021 05:00:00 +0000 Will Laurenson Will Laurenson 2595 In episode 45 I had a really great chat with Charlotte Purvis, a customer service consultant, all about why brands need to make sure they are properly valuing and ‘exploiting’ their customer service teams. Charlotte Purvis is a Customer Service Consultant, trainer, coach, speaker, and enthusiast. She developed the Customer Communication Formula and has tested it for over 20 years with clients in corporate, campus, and community settings. Her programs have influenced millions of customer interactions. In episode 45 I had a really great chat with Charlotte Purvis, a customer service consultant, all about why brands need to make sure they are properly valuing and ‘exploiting’ their customer service teams. Charlotte Purvis is a Customer Service Consultant, trainer, coach, speaker, and enthusiast. She developed the Customer Communication Formula and has tested it for over 20 years with clients in corporate, campus, and community settings. Her programs have influenced millions of customer interactions. No No The Power of True Personalisation https://podcasts.fame.so/e/rnkyx0vn The Power of True Personalisation 44 No No 70wvypw1 In episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences. Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale. You need to be making use of your data, really understanding what your customers like to improve your customers experience. In episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences.

Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale.

You need to be making use of your data, really understanding what your customers like, and use that data to improve your customers experience.

It’s not good enough to note that a person buys shirts, and so suggest more shirts. You need to understand that they only buy black shirts of a certain size. This will then allow you to really provide suggestions that make sense to them.

Sarah Curran-Usher joined True Fit in March 2020 as a retail adviser, having worked at various financial advisory firms and was appointed to MD EMEA in July last year. She continues her role at French Connection, where she has been a non-executive director since 2017.

Prior to joining True Fit, she was non-executive director at Pimkie between March 2019 and January this year.

A former sub-editor at The Times, Curran co-founded her own affordable luxury ecommerce site, My-Wardrobe, in 2006, but departed in 2013. That same year she received an MBE for her services to fashion.

]]> Tue, 02 Feb 2021 05:00:00 +0000 Will Laurenson Will Laurenson 3295 In episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences. Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale. You need to be making use of your data, really understanding what your customers like to improve your customers experience. In episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences. Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale. You need to be making use of your data, really understanding what your customers like to improve your customers experience. No No Are Voucher Extensions Destroying Your Margins? https://podcasts.fame.so/e/4895px68 Are Voucher Extensions Destroying Your Margins? 43 No No v1783zq0 I speak with Matt Gillis, CEO of clean.io, a tech company specialising in malware and voucher fraud. From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you. But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing. In episode 43 I spoke with Matt Davis, CEO of clean.io, a tech company specialising in malware and voucher fraud.

From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you.

But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing.

Any acquisition channel you use that uses voucher codes suddenly becomes untrackable, and for a marketer thats a nightmare.

Matt is the CEO of clean.io, a cybersecurity platform helping brands protect their users experience and revenue. He has 20+ years of mobile, media, and technology expertise with a history of building and operating companies from startup to scaled global market leader delivering $1B+ in annual revenues.

Matt has previously been involved with companies such as Verizon Media or AOL and is a regular speaker at industry events around the world including Mobile World Congress, Advertising Week, MobileBeat, Digital East, and more.

]]> Tue, 26 Jan 2021 05:00:00 +0000 Will Laurenson Will Laurenson 3314 I speak with Matt Gillis, CEO of clean.io, a tech company specialising in malware and voucher fraud. From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you. But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing. I speak with Matt Gillis, CEO of clean.io, a tech company specialising in malware and voucher fraud. From a customer point of view, voucher extensions such as Honey are fantastic. No more scouring the internet for discount codes, you just hit the button and it automatically checks for you. But for a business the effects can be devastating. Along with losing 20-30% of most of your sales because everyone is getting that voucher code, you also lose the ability to track a lot of your promotional marketing. No No Make Content Your Competitive Advantage https://podcasts.fame.so/e/x8v1rz1n Make Content Your Competitive Advantage 42 No No 70yql6q0 In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level. Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff helps content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level.

As I’m sure anyone doing content marketing will be aware, there’s a huge amount of time and resources required to identify keywords, do competitive research, run your own primary research if necessary, and of course produce the content itself.

AI is getting better and better at helping marketers overcome these hurdles, and remove a lot of the day to day work. But it doesn’t stop there, AI can help you distribute your content, by sharing it to different channels at the right time, and can even provide the outline of the article for you.

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff’s role at MarketMuse is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. 

]]> Tue, 19 Jan 2021 05:00:00 +0000 Will Laurenson Will Laurenson 3871 In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level. Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff helps content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights In episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level. Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff helps content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights No No The Value of Customer Delight https://podcasts.fame.so/e/1n2wx3m8 The Value of Customer Delight 41 No No 219rlzy0 In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner. Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand. It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day. In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner.

Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand.

It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day.

But while a Customer Delight program is great, it can’t replace a great customer experience generally. You can’t plaster over the holes and hope that sending the odd gift out, or sending personalised videos will make up for a bad product.

Oli heads up Bonjoro’s marketing team. He has worked in SaaS for the last 12 years - his first job was in Customer Success with a media startup, Gorkana, who made a successful exit to Cision for £25m during his time there.

After starting and failing with his first solo venture, Oli joined Bonjoro in 2016, sold by the founder’s vision to grow Bonjoro into a tool to help every company build personal relationships with their customers at scale. Oli spends his time thinking of new ways to spread the simple ethos of Bonjoro: automate processes, not relationships.

]]> Tue, 12 Jan 2021 05:00:00 +0000 Will Laurenson Will Laurenson 4273 In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner. Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand. It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day. In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner. Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand. It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day. No No The Key to Optimising With Data https://podcasts.fame.so/e/68rlpk18 The Key to Optimising With Data 40 No No 8058mzk1 I speak with Sarah Krstyen Moss about data and how to integrate it into video advertising. Sarah is Director of Media & Analytics at Molio Inc. that specialises in creating online video campaigns that not only drive results for their clients but also insights that later inform future campaigns. Sarah’s journey with data analysis began as a biostatistician in paediatrics where she felt like something was missing in her life - until she met my previous guest, the CEO of Molio, Jeff Davis. In episode 40 of the Customers Who Click podcast I spoke with Sarah Krstyen Moss about data and how to integrate it into video advertising.

You know me, I’m all about the data and leveraging it to drive better results in the future. However, the big mistake I see brands making on a daily basis is collecting a ton of data but not fully understanding what the statistics say and how to use it to their advantage.

Because essentially, data is just that - a bunch of numbers that don’t mean anything until they’re analysed and then, converted into actionable insight. On top of this, there’s integrating everything you learn into the creative & media side of things.

Sarah is Director of Media & Analytics at Molio Inc. that specialises in creating online video campaigns that not only drive results for their clients but also insights that later inform future campaigns. Sarah’s journey with data analysis began as a biostatistician in paediatrics where she felt like something was missing in her life - until she met my previous guest, the CEO of Molio, Jeff Davis.

]]> Tue, 05 Jan 2021 05:00:00 +0000 Will Laurenson Will Laurenson 3730 I speak with Sarah Krstyen Moss about data and how to integrate it into video advertising. Sarah is Director of Media & Analytics at Molio Inc. that specialises in creating online video campaigns that not only drive results for their clients but also insights that later inform future campaigns. Sarah’s journey with data analysis began as a biostatistician in paediatrics where she felt like something was missing in her life - until she met my previous guest, the CEO of Molio, Jeff Davis. I speak with Sarah Krstyen Moss about data and how to integrate it into video advertising. Sarah is Director of Media & Analytics at Molio Inc. that specialises in creating online video campaigns that not only drive results for their clients but also insights that later inform future campaigns. Sarah’s journey with data analysis began as a biostatistician in paediatrics where she felt like something was missing in her life - until she met my previous guest, the CEO of Molio, Jeff Davis. No No Jobs to be Done and Customer Interviews https://podcasts.fame.so/e/18315698 Jobs to be Done and Customer Interviews 39 No No m0j8n7x0 Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.  Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling boo In episode 39 I speak with Ayat Shukairy, founder of Invesp.

Jobs to be done is a really useful technique to use to really dig into the real reasons why a customer made a purchase from your business. Why did they decide to buy your product from your website.

It’s nothing to do with the sale or promotion you’ve got going on, that was just a trigger for them to do it now. There’s always a process in their mind, a reason why that person has identified your product as the solution to their needs and if you can unlock these reasons you’ll be able to optimise your website and provide a far better customer experience.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. 

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book. In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites. 

]]> Tue, 29 Dec 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3625 Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.  Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling boo Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.  Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling boo No No Optimise your SEO & Content Strategy with AI https://podcasts.fame.so/e/2862k458 Optimise your SEO & Content Strategy with AI 38 No No j12k6zp0 I speak with with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content. AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. But the human aspect will always be needed in the end. The human aspect will produce the content that really ranks. In episode 38 I spoke with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content.

AI is becoming more and more prevalent in marketing, but contrary to popular belief, its not going to come in and steal jobs. It’s just not that good (yet?).

AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. But the human aspect will always be needed in the end. The human aspect will produce the content that really ranks.

Ryo Chiba is an entrepreneur who started a multi-million dollar SaaS company in college using SEO and content marketing. After successfully selling the company in 2018 he is now working on Topic to help others create comprehensive content for the SEO strategy.

]]> Tue, 22 Dec 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3337 I speak with with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content. AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. But the human aspect will always be needed in the end. The human aspect will produce the content that really ranks. I speak with with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content. AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. But the human aspect will always be needed in the end. The human aspect will produce the content that really ranks. No No Improve Your Customers Lives with Dynamic Delivery https://podcasts.fame.so/e/0nj7m4q8 Improve Your Customers Lives with Dynamic Delivery 37 No No 40pw37x1 In episode 37 I spoke with Chris Jordan, founder of Carryr, all about how brands can use more flexible and convenient delivery options to improve conversion rates, average order values, and loyalty. Allowing your customers to pick the time slots they want to receive an order (down to an hour or 2) significantly boosts your brand reputation. With customers happy to pay more to receive their orders at times that are actually convenient for them. In episode 37 I spoke with Chris Jordan, founder of Carryr, all about how brands can use more flexible and convenient delivery options to improve conversion rates, average order values, and loyalty.

While free next day delivery has become the big thing in ecommerce, customers are still demanding more. and that next ‘more’, is dynamic delivery.

Allowing your customers to pick the time slots they want to receive an order (down to an hour or 2) significantly boosts your brand reputation. With customers happy to pay more to receive their orders at times that are actually convenient for them.

But remember, negative experiences with delivery comes back to the brand not the courier, so if you’re going to implement this make sure you can handle the logistics.

Chris began his career with high street retailers such as JD Sports and DFS on the shop floor - selling the latest trainers to the comfiest home furniture, until curiosity and first-hand experiences led him down the rabbit hole of last-mile logistics to solve the biggest pain points of the online shopping experience.

]]> Tue, 15 Dec 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3144 In episode 37 I spoke with Chris Jordan, founder of Carryr, all about how brands can use more flexible and convenient delivery options to improve conversion rates, average order values, and loyalty. Allowing your customers to pick the time slots they want to receive an order (down to an hour or 2) significantly boosts your brand reputation. With customers happy to pay more to receive their orders at times that are actually convenient for them. In episode 37 I spoke with Chris Jordan, founder of Carryr, all about how brands can use more flexible and convenient delivery options to improve conversion rates, average order values, and loyalty. Allowing your customers to pick the time slots they want to receive an order (down to an hour or 2) significantly boosts your brand reputation. With customers happy to pay more to receive their orders at times that are actually convenient for them. No No How to Build an Organic Social Brand https://podcasts.fame.so/e/lnq17k5n How to Build an Organic Social Brand 36 No No 81npm731 In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies. In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels.

Social media can be a really powerful channel for a brand, and in fact, smaller brands can exploit this channel really well by being more authentic and genuine, while that can frequently get lost in larger companies as new staff members lose touch with the brand.

Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy.

Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident.

]]> Tue, 08 Dec 2020 05:00:00 +0000 Will Laurenson Will Laurenson 4386 In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies. In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels. Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy. Laura works with small business owners who want to cut through the noise. She is all about giving practical, proven strategies. No No Winning Tactics for Customer Loyalty https://podcasts.fame.so/e/mn4m1j38 Winning Tactics for Customer Loyalty 35 No No x066qz80 In episode 35 I speak with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers. Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother? Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. In episode 35 I spoke with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers.

Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother?

The key to a good loyalty program is making it clear what customers get from it, making it relatively easy to get those rewards (not requiring multiple high value orders), and tying those rewards to your brand and your values.

That’s what customers want these days, and if you do it right then even a basic loyalty program will just tick over on autopilot building value for the business.

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Under her leadership since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.

Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. LoyaltyLion helps thousands of retailers worldwide to build fully customised loyalty programs, proven to increase customer engagement, retention and spend.

Fiona has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content. She has specialised in loyalty for retail and ecommerce brands for the past five years.

]]> Tue, 01 Dec 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3649 In episode 35 I speak with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers. Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother? Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. In episode 35 I speak with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers. Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother? Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. No No The Power of Influencer Marketing https://podcasts.fame.so/e/q801023n The Power of Influencer Marketing 34 No No p0kl6r41 In episode 34 I spoke with Mae Karwowski about how brands can use influencer marketing effectively to growth their businesses. While influencer marketing has been around for ages, it’s hugely developed as a marketing channel in the last few years. Influencer marketing is more like a partnership or an affiliate model. You’re engaging with another brand and asking them to promote your product to their audience, and that needs to be respected. In episode 34 I spoke with Mae Karwowski about how brands can use influencer marketing effectively to growth their businesses. While influencer marketing has been around for ages, it’s hugely developed as a marketing channel in the last few years.

The biggest mistake brands make is treating it as a performance marketing channel. Sending over some copy and creative, being too prescriptive with requirements, and effectively just putting their own post on an influencers page. It doesn’t work. 

Influencer marketing is more like a partnership or an affiliate model. You’re engaging with another brand and asking them to promote your product to their audience, and that needs to be respected.

Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Under her leadership since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.

]]> Tue, 24 Nov 2020 05:00:00 +0000 Will Laurenson Will Laurenson 2968 In episode 34 I spoke with Mae Karwowski about how brands can use influencer marketing effectively to growth their businesses. While influencer marketing has been around for ages, it’s hugely developed as a marketing channel in the last few years. Influencer marketing is more like a partnership or an affiliate model. You’re engaging with another brand and asking them to promote your product to their audience, and that needs to be respected. In episode 34 I spoke with Mae Karwowski about how brands can use influencer marketing effectively to growth their businesses. While influencer marketing has been around for ages, it’s hugely developed as a marketing channel in the last few years. Influencer marketing is more like a partnership or an affiliate model. You’re engaging with another brand and asking them to promote your product to their audience, and that needs to be respected. No No How to excel at Customer Activation Experiences https://podcasts.fame.so/e/p8mp1xxn How to excel at Customer Activation Experiences 33 No No 70vqz221 In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.  Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth. In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth.

These interactive experiences are great, and if done well can turn your presence at a conference from bang average to star of the show. But they have to be done well.

A bad or average experience might draw a few people in, but won’t get shared on social, and won’t create that engagement with your customers.

A great experience is one that your audience wants to share on social media, they want to hand over their personal data to be more involved with, and crucially, sticks in their mind and ensures your brand is first in mind when a purchase decision comes about.

With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. 

Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give their customers and guests a unique and instantly shareable experience. 

Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share, brings our experiences to

]]> Tue, 17 Nov 2020 05:00:00 +0000 Will Laurenson Will Laurenson 4102 In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.  Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth. In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.  Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth. No No How Can Brands Podcast to Success? https://podcasts.fame.so/e/28x96k0n How Can Brands Podcast to Success? 32 No No 60mxv761 In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers. In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands.

Podcasts are a great way for brands big and small to grow, provided you get your strategy right.

If you go down the salesy route you’re destined for failure, but provide value to your audience and you’ll increase customer engagement, and lifetime value. You can also use podcasts internally as well to engage employees and build a more engaging and fun culture within the company.

Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.

]]> Tue, 10 Nov 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3706 In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers. In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands. Podcasts are a great way for brands big and small to grow, provided you get your strategy right. Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers. No No Winning with Video Marketing https://podcasts.fame.so/e/v85vyljn Winning with Video Marketing 31 No No 81q84730 This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video. Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time. It’s such an important channel now, especially given the increasing rise of video consumption. This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video.

Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time.

It’s such an important channel now, especially given the increasing rise of video consumption, but also the increasing rise in cost of advertising channels. 

Add in to that the cost of producing the content, and it quickly becomes difficult to manage for most companies. The Molio approach ensures you get the most bang for your buck.

For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia).

After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand.

According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising only and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion dollar brands.

DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC’s Nightline, MediaPost and Bloomberg TV.

]]> Tue, 03 Nov 2020 05:00:00 +0000 Will Laurenson Will Laurenson 3753 This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video. Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time. It’s such an important channel now, especially given the increasing rise of video consumption. This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video. Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time. It’s such an important channel now, especially given the increasing rise of video consumption. No No Drive Customer Retention with SMS Marketing https://podcasts.fame.so/e/xn1qmrjn Drive Customer Retention with SMS Marketing 30 No No 7036kz31 This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel. It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful. With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message. Too promotional too often and you’ll see those unsubscribe rates rocket. This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel.

It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful in the hands of great marketers.

With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message.

Too promotional too often and you’ll see those unsubscribe rates rocket.

David is the Director of Marketing at Conversmart where they help growing DTC brands run best-in-class SMS and email programs that delight consumers and drive more revenue. He's been featured in multiple publications including Digiday, Shopify Plus, BigCommerce, and more. Outside of work, he's usually spending time with his wife and foster kiddo or cooking up a chunk of meat on his smoker. You can connect with him on LinkedIn or Twitter.

]]> Tue, 27 Oct 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2606 This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel. It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful. With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message. Too promotional too often and you’ll see those unsubscribe rates rocket. This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel. It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful. With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message. Too promotional too often and you’ll see those unsubscribe rates rocket. No No Copywriting for Conversion https://podcasts.fame.so/e/x8ywjk28 Copywriting for Conversion 29 No No l04kvzq1 This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are most important. This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates.

Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader.

Rishi had some great tips for how you can do just that in this episode, including a few other resource recommendations.

Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are the most important.

]]> Tue, 20 Oct 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3697 This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are most important. This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader. Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are most important. No No How to Conduct Great Customer Research https://podcasts.fame.so/e/rnkyx03n How to Conduct Great Customer Research 28 No No 70wvyp81 This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands. Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity. It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like. This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands.

Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity.

However, it is difficult. It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like.

Sams an expert and designing surveys and really asking the right questions to ensure your feedback is useful and relevant, and not biased by phrasing.

]]> Tue, 13 Oct 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3865 This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands. Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity. It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like. This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands. Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity. It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like. No No What is the Key to a Great SEO Strategy? https://podcasts.fame.so/e/4895pxp8 What is the Key to a Great SEO Strategy? 27 No No v1783z30 In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO. It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality. Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business. In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO.

It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality.

  • Quality customer experience.
  • Quality website.
  • Quality content.

If you give the customer a great experience, and your content matches the needs of their search, you’ll be rewarded by Google.

Combine that with a quality outreach program to build quality links and you’ll be on page 1 in no time.

Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business.

]]> Tue, 06 Oct 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2439 In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO. It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality. Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business. In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO. It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality. Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business. No No Find Out Why Social Proof is Key For Your Business https://podcasts.fame.so/e/rn7r90x8 Find Out Why Social Proof is Key For Your Business 26 No No k1884z31 In this episode I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem. We explore the review landscape Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia. In this weeks episodes I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days.

Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem and just the slightest doubt in a customers mind about the legitimacy of reviews can turn them away.

Any business wanting to be really successful and step up to the next level absolutely must be collecting reviews, and it is really easy. One important thing to realise as well is that negative reviews aren’t necessarily a bad thing, they add transparency, and also give you an opportunity to respond to them.

Don’t be afraid of collecting reviews, just get the emails out there, and do it responsibly. No incentivising!

Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia.

]]> Tue, 29 Sep 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3092 In this episode I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem. We explore the review landscape Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia. In this episode I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem. We explore the review landscape Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia. No No How to Beat the Advertising Algorithms https://podcasts.fame.so/e/1npq9vr8 How to Beat the Advertising Algorithms 25 No No z0r8w3l0 I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work. I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them.

It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business.

It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work.

You can get the basics by looking at what others are doing, but the absolute key thing is that your adverts resonate with your audience, and they react positively to it.

Masood is a digital marketing specialist with a background in chemical engineering (UMIST) and mathematical modeling — both academia and in industrial operations. He used that as inter transferable prowess into his passion that was the online world as a whole. He has more than 12,000 hrs of experience with social media paid and organic algorithms dissecting and deciphering. 

He’s an avid fanatic and expert of reverse-engineering systems to evaluate digital intelligence for businesses and the roadmap for the way to go. He has an overall internet media analysis experience of 16 years, and currently runs an AI driven digital marketing consultancy and agency with the world’s top 1% talent, and technology from around the world.

]]> Tue, 22 Sep 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2729 I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work. I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work. No No The Importance of a Holistic Approach to Marketing https://podcasts.fame.so/e/58z1qxzn The Importance of a Holistic Approach to Marketing 24 No No 81zwj7l0 Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better. Josh Boone talks about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing. Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience. In this episode, I spoke with Josh Boone about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing.

It’s so important that everyone involved in marketing for business that really understands the wider picture, when teams get siloed, performance is held back and this is made worse by an obsession with channel-based roles. Obviously, while it’s important that you have specialists who are just amazing at that one channel that they own, it’s also key that they not only work collaboratively across the business but also that they actually understand marketing.

Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better.

Really great episode with Josh, and I think there might be a follow up in the future as well.

Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience in the B2B and B2C industries.

]]> Thu, 17 Sep 2020 14:08:00 +0000 Will Laurenson Will Laurenson 3778 Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better. Josh Boone talks about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing. Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience. Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better. Josh Boone talks about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing. Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience. No No How to Dominate Page 1 https://podcasts.fame.so/e/v8w134v8 How to Dominate Page 1 23 No No 80xm97z1 In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand. We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already? Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR. In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand.

We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already?It’s a really fascinating approach as really, everyone thinks of just SEO or PPC as your methods for reaching Page 1, but if you’re going for high traffic, competitive keywords, it’s incredibly difficult to get there. So why not let someone else do the work, and you benefit from it?

Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR.

]]> Tue, 08 Sep 2020 16:30:00 +0000 Will Laurenson Will Laurenson 3552 In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand. We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already? Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR. In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand. We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already? Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR. No No Capture and Convert with Chatbots https://podcasts.fame.so/e/p8ly5x9n Capture and Convert with Chatbots 22 No No x1lrknv1 Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel. Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup. Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel.

Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup.

]]> Mon, 31 Aug 2020 15:18:00 +0000 Will Laurenson Will Laurenson 2517 Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel. Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup. Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel. Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup. No No Using TikTok to Grow Your Business https://podcasts.fame.so/e/xnv1rq18 Using TikTok to Grow Your Business 21 No No 71yql7q1 Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising. In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available. Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising.

In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available.

From deploying disruptive digital technologies at McDonald's to managing advertiser partnerships at Facebook. Khaleel has built his career around placing himself on the bleeding-edge of emerging tech and consumer sensations.

As VP of Strategic Partnerships at Optimal Agency, Khaleel is the connecting tissue between brands, creators and a leading performance marketing agency that helps unlock incremental revenue and drive awareness with tremendous efficiency for a growing roster of clients.

Khaleel and Optimal are making history on TikTok as one of the first advertisers on the platform and by producing conversions much more affordably than competing social channels.

]]> Tue, 25 Aug 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3413 Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising. In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available. Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising. In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available. No No How to Run Profitable Facebook Ads https://podcasts.fame.so/e/182wx0mn How to Run Profitable Facebook Ads 20 No No 209rlqy1 Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising. You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business. Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch). Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising.

You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business.

Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch). He’s been out to Facebook’s offices in Austin, Texas. Run campaigns for brands as large as Subway restaurants. Lived in Barcelona/Thailand building ecommerce brands and running/consulting on Facebook ads. Have taken a skincare brand from $17k/mo > $500k/mo in 4 months, and recently has just taken a brand from $0>$20,000/day in sales in 3 weeks.

]]> Tue, 18 Aug 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3386 Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising. You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business. Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch). Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising. You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business. Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch). No No Getting Value from Your Transactional Email https://podcasts.fame.so/e/6nrlpr1n Getting Value from Your Transactional Email 19 No No 8158m6k0 In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months. Matt Reibach is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces. Matt Reibach from Socketlabs takes us through the importance of transactional email, and how you can drive value for your business by taking advantage of the emails your customers actually want to receive.

In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months.

Matt is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces. Based outside of Philadelphia, Matt is a huge sports fan and an aspiring basement guitarist.

]]> Tue, 11 Aug 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2501 In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months. Matt Reibach is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces. In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months. Matt Reibach is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces. No No How to Position Your Business For Success https://podcasts.fame.so/e/1n315m9n How to Position Your Business For Success 18 No No m1j8n2x1 Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success. In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right. Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain it. Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success.

In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right.

Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain them to their target audience in a way that makes them listen.

For the last few years he has worked with startups teaching them how to build a compelling proposition that will make people listen and act. Peter has spent most of his working life as an entrepreneur working in startups. He’s built and sold several scale businesses, so he’s seen the problem first hand.

]]> Tue, 04 Aug 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3254 Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success. In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right. Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain it. Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success. In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right. Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain it. No No The Secrets To A Powerful Content Strategy https://podcasts.fame.so/e/2n62k15n The Secrets To A Powerful Content Strategy 17 No No j02k62p1 In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing. You’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where. Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services. In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing.

In this episode you’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where.

Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. 

An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £55m. 

Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

]]> Tue, 28 Jul 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3089 In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing. You’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where. Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services. In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing. You’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where. Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services. No No Surprise & Delight Your Customers with Personalised Video https://podcasts.fame.so/e/08j7m0qn Surprise & Delight Your Customers with Personalised Video 16 No No 41pw3mx0 Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers. In this episode, you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base. Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers.

In this episode you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base.

Originally a British designer & Artist, Matt launched Bonjoro from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, his goal is to be the next Zappos, to be most loved brand in the world.

]]> Tue, 21 Jul 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2479 Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers. In this episode, you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base. Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers. In this episode, you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base. No No How To Run Effective PR Campaigns https://podcasts.fame.so/e/l8q17258 How To Run Effective PR Campaigns 15 No No 80npmk30 In this episode, I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy. David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for many brands. In this episode I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy.

David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. David set up the agency after 12 years at Frank PR, where he went from work experience to Deputy Managing director. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for a number of household names and brands. As well as running one of the industry’s most talked-about young agencies, David is also a keen podcaster and is founder and host of the award-winning QPR Podcast.

]]> Tue, 14 Jul 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2636 In this episode, I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy. David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for many brands. In this episode, I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy. David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for many brands. No No What Is A Brand Strategy, And Why Is It Important? https://podcasts.fame.so/e/m84m1x3n What Is A Brand Strategy, And Why Is It Important? 14 No No x166ql81 In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland. You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach. Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things. In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland.

You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach.

Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things.

]]> Tue, 07 Jul 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2749 In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland. You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach. Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things. In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland. You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach. Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things. No No The Power of Copywriting In Sales And Marketing https://podcasts.fame.so/e/qn010q38 The Power of Copywriting In Sales And Marketing 13 No No p1kl6p40 In this episode I spoke with Pete Dunn all about the art of copywriting and sales, and how putting a focus on just the words you write can have huge impacts on revenue. Pete is a charming bon viveur who just so happens to sell stuff and write words good as he enjoys life.  A lifelong student of people, Pete is eternally curious what makes humans do what they do. In this episode, I spoke with Pete Dunn all about the art of copywriting and sales, and how putting a focus on just the words you write can have huge impacts on revenue.

Pete is a charming bon viveur who just so happens to sell stuff and write words good as he enjoys life. 

A lifelong student of people, Pete is eternally curious what makes humans do what they do.

]]> Tue, 30 Jun 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3517 In this episode I spoke with Pete Dunn all about the art of copywriting and sales, and how putting a focus on just the words you write can have huge impacts on revenue. Pete is a charming bon viveur who just so happens to sell stuff and write words good as he enjoys life.  A lifelong student of people, Pete is eternally curious what makes humans do what they do. In this episode I spoke with Pete Dunn all about the art of copywriting and sales, and how putting a focus on just the words you write can have huge impacts on revenue. Pete is a charming bon viveur who just so happens to sell stuff and write words good as he enjoys life.  A lifelong student of people, Pete is eternally curious what makes humans do what they do. No No How The Biggest Brands Use Behavioural Economics to Grow https://podcasts.fame.so/e/pnmp15x8 How The Biggest Brands Use Behavioural Economics to Grow 12 No No 71vqzl20 In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow. Ben takes us through a  study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and retain them in the long term. Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty. In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow.

Ben takes us through a  study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and then retain them in the long term.

Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty.

Webloyalty is part of cxLoyalty, a global leader in loyalty and engagement solutions. They partner with the largest eCommerce organisation in each market, to make shopping more rewarding for both our partners and their customers.

]]> Tue, 23 Jun 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3956 In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow. Ben takes us through a  study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and retain them in the long term. Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty. In this episode I spoke with Ben Stirling from Webloyalty all about the world of behavioural economics, and how the biggest brands use their understanding of consumer behaviour to grow. Ben takes us through a  study conducted by Webloyalty and London Economics which explains how behavioural economics can be used to convert traffic into paying customers, and retain them in the long term. Ben has a wealth of experience, and has spent the last 2 years as Managing Director of Webloyalty. No No Are Chatbots The Future Of Customer Engagement? https://podcasts.fame.so/e/2nx96008 Are Chatbots The Future Of Customer Engagement? 11 No No 61mxv660 In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them. Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel.  Fortunately, John is here to tell you how to implement them properly! In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them.

Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel. 

Fortunately, John is here to tell you how to implement them properly! Originally from a multi-million pound branded sales and marketing background to a gym owner and successful online coach, John is now the Go To expert for Messenger Lead Gen funnels within the Network Marketing & coaching niches.

He’s based in Manchester, UK (United not City) and runs the SuperstarBots Ltd agency, Manychat UK Networking Group and in addition to being an Agency partner & Messenger Educator was one of the first worldwide to be recognised with the Manychat Marketing Expert award.

]]> Tue, 16 Jun 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3156 In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them. Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel.  Fortunately, John is here to tell you how to implement them properly! In this episode, I spoke with John Preston from Superstar Bots all about chatbots, where they fit into the marketing mix, and importantly, how to use them. Chatbots are a fantastic way of engaging with customers, but it's so crucial you get the long term strategy correct. With the 24hour rule in place, if you don’t get it right, chatbots can be an incredibly expensive and wasteful marketing channel.  Fortunately, John is here to tell you how to implement them properly! No No The Key to Ensuring Email Deliverability https://podcasts.fame.so/e/vn5vy5j8 The Key to Ensuring Email Deliverability 10 No No 80q84q31 In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database. While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails. If you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation. In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database.

While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails.

How you collect your data is important as well, if you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation.

Equally important is simply engagement. Do your customers actually read and click on your emails? If they don’t, email providers like Outlook and Gmail have no reason to place you in front of their users.

Lauren is the VP of Industry Relations & Compliance for Kickbox. She has over 13 years of experience in email, having worked with small and mid-size companies and agencies as well as many Fortune 100 and 500 companies.

Lauren spent the last 4 years prior to Kickbox as the VP of Delivery for Mailjet, a French ESP, where she managed all things related to deliverability, compliance and anti-abuse. She is a vocal advocate for email best practices, serving as a member of the Education & Events Subcommittee of the Email Experience Council. She is also a member of the #emailgeeks Slack community, Women of Email, and Only Influencers.

]]> Tue, 09 Jun 2020 04:00:00 +0000 Will Laurenson Will Laurenson 4052 In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database. While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails. If you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation. In this episode I spoke with Lauren Meyer from Kickbox about deliverability, inbox placement, and how to ensure you maintain a healthy customer database. While verifying your email data is very important, it only scratches the surface of deliverability and making sure customers actually read your emails. If you’re buying lists or engaging in some other dodgy tactics its highly likely you’ll end up with spam traps on your list, which will destroy your sending reputation. No No Are Facebook and Instagram Ads Right For You? https://podcasts.fame.so/e/x81qm4j8 Are Facebook and Instagram Ads Right For You? 9 No No 7136kp30 In this episode I spoke with James Schad, Co-founder of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth. Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics. In this episode I spoke with James Schad of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth.

Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics.

If you’re looking to gets started with Facebook ads, and just generally want to learn more about how they fit into the marketing mix, this is the episode for you.

James spent 12 years in big media agencies working with the likes of Diageo, B&Q and Weetabix, before deciding that startups and fast-growing companies were the future. He ;loves data (Classics at uni but dad was a maths teacher), making predictions and rugby.

James is the Co-founder of We Grow Startups, the marketing agency for fast-growing brands. They focus on helping businesses win and keep new customers as quickly and cost efficiently as possible.

]]> Tue, 02 Jun 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2990 In this episode I spoke with James Schad, Co-founder of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth. Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics. In this episode I spoke with James Schad, Co-founder of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth. Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics. No No How To Use SEO To Build A Sustainable Business https://podcasts.fame.so/e/xnywjm2n How To Use SEO To Build A Sustainable Business 8 No No l14kvnq0 Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses. The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand. Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses.

The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand.

Nick Trueman, digital marketing consultant with over 12 years in the industry. Has previously sold a marketing agency, been at board level of 4 and currently resides at Spec - his SEO & PPC expert consultancy. Setup from a frustration with the traditional agency model, Spec integrates heavily within client teams to provide education around SEO which helps get results.




]]> Tue, 26 May 2020 04:00:00 +0000 Will Laurenson Will Laurenson 4595 Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses. The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand. Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses. The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand. No No How can Conversion Rate Optimisation Supercharge Your Business? https://podcasts.fame.so/e/r8kyxm38 How can Conversion Rate Optimisation Supercharge Your Business? 7 No No 71wvy780 Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation. In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience.  What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests. Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation.

In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience. 

What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests.

Tristan has worked in Analytics for the past 8 years in various industries including Oil and Gas and Investment Banking but now brings his expertise to the E-commerce world as Analytics Lead at Pizza Hut Digital Ventures. 

At PHDV Tristan leads the analytics team as they strive to make data central to the decision making process.  The team provides detailed analysis and gathers insights to drive conversion rate optimisation with the goal of creating a better pizza buying experience for their customers.

]]> Tue, 19 May 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3797 Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation. In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience.  What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests. Tristan Burns, the analytics lead from Pizza Hut Digital Ventures joined me today to discuss the art of conversion rate optimisation. In this episode you’ll learn how the team at Pizza Hut Digital Ventures grows one of the biggest brands in the world by analysing data and coming up with creative solutions to the customer experience.  What are the biggest myths with CRO? Where should you get started? and what’s probably the number 1 thing to consider when running your tests. No No Using Behavioural Email to Grow Your Business on Autopilot https://podcasts.fame.so/e/4n95p2pn Using Behavioural Email to Grow Your Business on Autopilot 6 No No v0783v31 This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time. In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing. This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time.

In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing.

Adam is passionate about helping e-commerce entrepreneurs make their businesses profitable by dependency on paid ads with email marketing. After 7 years of juggling his dream job teaching kindergarten with digital marketing projects, he took the plunge full-time in 2015 to focus solely on the online world. In 2018, he closed down his own store to create his agency, Magnet Monster, a fully-managed email marketing service for e-commerce brands looking to scale & increase profitability.



]]> Tue, 12 May 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3306 This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time. In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing. This week I spoke with Adam Kitchen, the co-founder of Magnet Monster, about how businesses can use behavioural emails to communicate the right messages, to the right customers, at the right time. In this episode of Customers Who Click, you’ll hear about the different campaigns that a business can use, how to use segmentation properly, and some of the misconceptions and mistakes people still have about email marketing. No No What is Growth Marketing? and How Can it Help Your Business? https://podcasts.fame.so/e/r87r9yxn What is Growth Marketing? and How Can it Help Your Business? 5 No No k0884m30 This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr. As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs. This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr.

As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs.

Customer feedback, and product marketing are also key parts of a growth role, and growth within a company, and hiring the right person who can get stuck into all 3 of these areas will work wonders for your business.

Acquisition teams have their targets, retention teams have their targets, and product teams have their roadmaps. A growth function, or at least mindset, is key to linking up these departments to ensure they’re all working towards the end goal of happy, loyal, valuable customers.

]]> Tue, 05 May 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3036 This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr. As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs. This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr. As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs. No No Growing your mobile app with ASO (App Store Optimisation) https://podcasts.fame.so/e/18pq97rn Growing your mobile app with ASO (App Store Optimisation) 4 No No z1r8w4l1 James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app). James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites. I’m joined by James Bott in this episode of Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app).

James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites.

After this he lead the global business development team for M&C Saatchi Performance, and more recently James set up The ASO Co, the world's largest App Store Optimisation agency servicing global clients including eBay, Spotify, Facebook and many others. The agency was acquired by the Jellyfish Group in September 2018. James remains within the business leading global growth initiatives

]]> Tue, 28 Apr 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3372 James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app). James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites. James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app). James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites. No No The Mobile Ecosystem, and How to Grow a Mobile App https://podcasts.fame.so/e/5nz1q7z8 The Mobile Ecosystem, and How to Grow a Mobile App 3 No No 80zwjnl1 In this episode of Customers Who Click, I’m joined by Mick Rigby, CEO of Yodel Mobile, a leading mobile and app marketing consultancy. We discuss the world of Mobile and talk about how the mobile customer journey differs from the traditional online experience. We also explore how the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.  In this episode of Customers Who Click, I’m joined by Mick Rigby to talk about the world of Mobile. We talk about how the mobile customer journey differs from the traditional online experience. How the mobile marketing mix  has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition. 

Mick is the CEO of Yodel Mobile, a leading mobile and app marketing consultancy. He ensures the smooth operation of the business and likes to get on the road to present and share his years of mobile insights at conferences and industry events.

]]> Tue, 21 Apr 2020 04:00:00 +0000 Will Laurenson Will Laurenson 2792 In this episode of Customers Who Click, I’m joined by Mick Rigby, CEO of Yodel Mobile, a leading mobile and app marketing consultancy. We discuss the world of Mobile and talk about how the mobile customer journey differs from the traditional online experience. We also explore how the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.  In this episode of Customers Who Click, I’m joined by Mick Rigby, CEO of Yodel Mobile, a leading mobile and app marketing consultancy. We discuss the world of Mobile and talk about how the mobile customer journey differs from the traditional online experience. We also explore how the mobile marketing mix has developed over the years. And some key tips for anyone looking to get into the mobile space, or for those who might want to review their current mobile proposition.  No No Parry Malm, CEO of Phrasee Discusses The Use and Future of AI in Marketing. https://podcasts.fame.so/e/vnw13pvn Parry Malm, CEO of Phrasee Discusses The Use and Future of AI in Marketing. 2 No No 81xm92z0 In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level. Parry Malm, CEO of Phrasee reveals all In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level.

Parry Malm leads Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology.

Parry has been working with brands to optimize marketing results for almost 20 years. He is an expert on digital marketing and combines this expertise with a track record in computer science, statistics, and commercializing artificial intelligence.  

He was named Tech Entrepreneur of the year at 2016’s UK Business Awards and Phrasee was recognized by CB Insights as 2017’s Most Innovative AI Company, having also been awarded Best New Business at the UK Business Awards in 2016. He has also contributed evidence at the Houses of Parliament in London about how the UK can become a global artificial intelligence leader. 

 

]]> Mon, 13 Apr 2020 04:30:00 +0000 Will Laurenson Will Laurenson 2626 In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level. Parry Malm, CEO of Phrasee reveals all In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level. Parry Malm, CEO of Phrasee reveals all No No Will Stuart-Jones from 3Radical discusses Gamification and Loyalty Schemes https://podcasts.fame.so/e/pnly5l98 Will Stuart-Jones from 3Radical discusses Gamification and Loyalty Schemes 1 No No x0lrk6v0 3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time. 3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers, and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time.

Will Stuart-Jones is currently Head of Solutions Consulting at audience engagement specialists 3radical. Will has over 25 years experience in the marketing industry and has spent the last ten years in a number of high profile sales consulting roles at various marketing technology companies.

At 3radical Will is responsible for (among other things!) evangelising about how gamification can be leveraged as part of an ‘earned data’ strategy that enables brands to cut through the noise of competing marketing to directly re-engage with audiences of all types.

]]> Mon, 13 Apr 2020 04:00:00 +0000 Will Laurenson Will Laurenson 3138 3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time. 3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time. No No