Fame Host (https://fame.so) Email After Hours: The Podcast for Email Senders https://podcasts.fame.so/email-after-hours-the-podcast-for-email-senders https://feeds.fame.so/email-after-hours-the-podcast-for-email-senders Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc. Copyrights © 2024 All Rights Reserved by Validity en-us Wed, 07 Dec 2022 09:33:14 +0000 Wed, 15 Apr 2026 17:23:01 +0000 https://content.fameapp.so/uploads/4j144r61/1dfc73e0-07bb-11f1-824a-f736feeb3991/1dfc7500-07bb-11f1-963a-bbc95a338d58.png Email After Hours: The Podcast for Email Senders https://podcasts.fame.so/email-after-hours-the-podcast-for-email-senders Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc. Sender Score Powered By Validity Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc. No No episodic Sender Score Powered By Validity Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc. Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc. email marketing, email marketer, email campaigns, email metrics, increase inbox placement, email deliverability Jessica Delahunt team@fame.so No No No What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong) https://podcasts.fame.so/e/pnmvw6r8-deal-with-email-deliverability What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong) 0 1 No No 71v39py0 In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. Episode Summary:

In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. Tune in as they unpack what deliverability is, why it matters, and how senders can pave their road to the inbox in any email climate.

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]]> Thu, 15 Dec 2022 11:00:00 +0000 Sender Score Sender Score 1066 In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. email marketing, data management, data solutions, sales productivity, actionable data, increase inbox replacement, sales team, increase productivity, data quality, increase crm adoption, better data email optimization, deliverability, pre-send prep and creation, post-send monitoring, serious marketer email verification contact, verification solution, most complete email, real contact data email reputation, versatility predictable business No No BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity https://podcasts.fame.so/e/lnq5m0pn-tom-bartel-of-validity BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity 1 1 No No 81n36480 Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in inboxes. Episode Summary:

Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.

We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)

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]]> Thu, 05 Jan 2023 12:00:00 +0000 Sender Score Powered by Validity Sender Score Powered by Validity 1404 Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in inboxes. Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in inboxes. BIMI, email marketing, data management, data solutions, sales productivity, actionable data, increase inbox replacement, sales team, increase productivity, data quality, increase crm adoption, better data email optimization, deliverability, pre-send prep and creation, post-send monitoring, serious marketer email verification contact, verification solution, most complete email, real contact data email reputation, versatility predictable business No No How Our Big Campaign Ended Up in the Spam Folder https://podcasts.fame.so/e/pnlw7348-kate-jason-of-validity How Our Big Campaign Ended Up in the Spam Folder 2 1 No No x0l384y1 In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate. Episode Summary:

The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?

Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.  

In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.  

Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!

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]]> Thu, 19 Jan 2023 12:00:00 +0000 Sender Score Powered by Validity Sender Score Powered by Validity 1872 In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate. In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate. email marketing, data management, data solutions, sales productivity, actionable data, increase inbox replacement, sales team, increase productivity, data quality, increase crm adoption, better data email optimization, deliverability, pre-send prep and creation, post-send monitoring, serious marketer email verification contact, verification solution, most complete email, real contact data email reputation, versatility predictable business No No Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com https://podcasts.fame.so/e/q80x5438-quick-email-wins-jay-schwedelson Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com 3 1 No No p0kj5m41 Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. Episode Summary: 

POV: You’re an email marketer in 2023. Budgets are tight, headcounts small, and leadership expectations for email performance higher than ever. 

Sound familiar? Get ready to take notes. In this episode of Email After Hours, Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. Some spoilers: Spam trigger words are BS, percent-off discount offers can backfire, and adding a “PS” to your email can be a game changer.

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]]> Thu, 02 Feb 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1829 Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. email marketing, data management, data solutions, subject line, avoid getting into the junk folder, sales productivity, actionable data, increase inbox replacement, increase productivity, data quality, email optimization, deliverability, pre-send prep and creation, outcome media, subjectline.com, email wins, boost subscriber engagement No No How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop https://podcasts.fame.so/e/p8ml9p7n-automate-emails-with-jeanne-jennings How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop 4 1 No No 70vjwq50 Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls.  Episode Summary:

Say your team spends hours weekly managing your company’s email campaigns, but the results are meh at best. Leadership is pushing for results, while on the other hand, running manual campaigns is eating into the team's productivity and morale. Sound familiar? Email automation might be the answer.

In this episode of Email After Hours, Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. She also explains the importance of a robust automation strategy to help marketing teams deliver relevant, personalized content at scale.

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]]> Thu, 16 Feb 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1917 Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. validity, danielle gallant, guy hanson, email marketing, email automation, sender score, email optimization shop, jeanne jennings, email deliverability, email automation strategy No No Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill https://podcasts.fame.so/e/2nxj902n-esp-migrations-with-michael-cabral Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill 5 1 No No 61mpx6m0 Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. When ranking stressful activities in a person's life, some might put transitioning your email service provider (ESP) right up there with getting married or buying a new house. If you’re one of those folks, here’s your chance to look the beast in the eye and learn how to tame it. You’ll learn about successful ESP transitions from a veteran with three successful transitions in as many years. 

In this episode of Email After Hours, Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. (They do such a good job that J.Jill’s subscribers complain if they don’t receive marketing emails. Mind blown.) 

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]]> Thu, 02 Mar 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1511 Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. validity, danielle gallant, guy hanson, michael cabral, j.jill, Risky Business: Navigating ESP Migrations, ESP Migrations, SMS, Email Challenges No No The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing https://podcasts.fame.so/e/4890zz2n-empathy-email-marketing-with-kate-barrett The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing 6 1 No No v174kkv0 Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible. Don’t you hate the impersonal, salesy emails that flood your inbox daily? In these turbulent times, brands must show empathy in their marketing communications to be successful. 

If you want subscribers’ money, start by showing you care about them—and remember, actions speak louder than words.    

In this episode of Email After Hours, Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to show empathy in email campaigns in a way that is authentic and credible.

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]]> Thu, 16 Mar 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1465 Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible. Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible. validity, danielle gallant, guy hanson, Kate Barrett, focus marketing, empathy in email marketing, email marketing, personalization, snooze emails, authenticity and credibility in email marketing No No Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing https://podcasts.fame.so/e/p8mlyj7n-email-sms-with-karen-talavera Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing 7 1 No No 70vj4750 Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns. Here’s an interesting tidbit for email marketers: the average smartphone user checks their phones 96 times a day. For brands using SMS marketing, that means 96 opportunities to convert subscribers—and 96 chances to alienate them when done wrong. Do you want to learn how to walk that fine line and make SMS a force multiplier for your email outreach? 

In this episode of Email After Hours, Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how using SMS marketing correctly can turbocharge email campaigns.
 
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]]> Thu, 30 Mar 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2209 Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns. Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns. validity, danielle gallant, guy hanson, karen talavera, synchronicity marketing, email marketing, sms marketing, complimentary forces, response optimization, email sending No No Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud https://podcasts.fame.so/e/rnkz57r8-email-marketing-for-additional-commerce-opportunities-with-michael-affronti Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud 8 1 No No 70w2k6n1 Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies need to use emails to raise engagement levels by offering personalization options to get to know the customer better. Ecommerce has exploded over the past decade—particularly during COVID-19 when in-person retailers were forced online. 

Naturally, this ecommerce burst has had massive implications on the world of email. As the channels consumers can use to shop and interact with brands multiply, it can be difficult to keep the customer journey clean and consistent. Since ecommerce is here to stay, let’s get to the bottom of how marketers can use email to create a better ecommerce buying experience. 

In this episode of Email After Hours, Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies should use emails to raise engagement levels and get to know the ecommerce customer better. 

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]]> Thu, 13 Apr 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1441 Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies need to use emails to raise engagement levels by offering personalization options to get to know the customer better. Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies need to use emails to raise engagement levels by offering personalization options to get to know the customer better. validity inc., danielle gallant, guy hanson, michael affronti, salesforce, commerce cloud, email marketing, buyer touchpoint, email personalization, personalized campaigns, leverage email marketing for commerce No No Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White https://podcasts.fame.so/e/p8mll75n-apple-mpp-with-chad-white Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White 9 1 No No 70vjj5l0 Chad S. White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices. MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement.

In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.

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]]> Thu, 27 Apr 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1820 Chad S. White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices. Chad S. White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices. validity inc., danielle gallant, guy hanson, chad white, email after hours, app, data privacy, mail privacy policy, mail privacy protection, non-mpp, apple mpp, how senders can adapt to mpp, No No Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones https://podcasts.fame.so/e/pnlzmmpn-sarah-jones-auto-trader Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones 10 1 No No x0l277x0 Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests. Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat. 

Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone. 

Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition.. 

In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests. 

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]]> Thu, 11 May 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1425 Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests. Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests. email testing, Email After Hours, regular testing, digital automotive marketplace, Auto Trader, CRM Manager, Validity No No New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA) https://podcasts.fame.so/e/08jzy6m8-komal-helyer-and-ian-gibbs-dma New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA) 11 1 No No 41pkq530 In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines. Consumer preferences for email are changing fast. Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective.

Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

Read the full report here: https://bit.ly/41XON68

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]]> Thu, 25 May 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2146 In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines. In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines. Email After Hours, Data & Marketing Association, DMA, generalized messaging, email marketing campaigns, email, Validity No No The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley https://podcasts.fame.so/e/m8430mvn-ann-handley-marketingprofs The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley 12 1 No No x1687641 In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers. The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).

In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.

She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.

Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!) 

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]]> Thu, 08 Jun 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1812 In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers. In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers. OWBR, email marketing metric, email content, MarketingProfs, Ann Handley, Email After Hours, Content, email marketing, Sender Score, Validity No No Stop! It's Scammer Time https://podcasts.fame.so/e/lnqz7r68-hosts-episode-scam-emails Stop! It's Scammer Time 13 1 No No 81nnmjq1 In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises. What’s a two-word problem that everyone faces? Scam emails. These pesky messages somehow find their way into our inboxes, promising everything from magical weight loss solutions to exotic vacations. It feels like they’re everywhere these days. We've all encountered them, and let's face it, they're hard to ignore.

In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises.

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]]> Thu, 22 Jun 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2029 In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises. In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises. Email After Hours, Scammers, valuable tips, great stories, email scams, hosts-only episode, Scam emails, Validity No No Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad https://podcasts.fame.so/e/1npz61rn-courtney-cope-and-karie-burt-anteriad Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad 14 1 No No z0rmkrl1 In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty. Put yourself in your subscriber’s shoes for a minute: How many marketing emails do you get each day? How do you choose the ones you engage with? 

Chances are, they’re from brands you trust.

As high-profile consumer data breaches grab headlines, subscribers are growing more and more wary of how their personal information is used. It’s up to marketers to earn their loyalty by practicing safe, ethical marketing and making their privacy policies clear.

In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty.

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]]> Thu, 06 Jul 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1954 In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty. In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty. Email After Hours, email marketing, privacy first, engagement, marketing strategies, personal information, Anteriad, security, data privacy, digital world, marketing emails, Sender Score, Validity No No Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance https://podcasts.fame.so/e/1n3qy1jn-sebastian-kluth-certified-senders-alliance Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance 15 1 No No m1j4y8q1 In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world. In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices. 

In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.

In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

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]]> Thu, 20 Jul 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1730 In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world. In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world. highest inbox placement, German senders, effective email marketing strategies, proper permissioning, email ecosystem, CSA, Certified Senders Alliance, email villains, scammers, phishers, Sender Score, Validity No No Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus https://podcasts.fame.so/e/x8y61zrn-sri-chandran-the-spamhaus-project Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus 16 1 No No l047lx21 In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side. He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email. Even the savviest senders can find themselves on a Spamhaus blocklist—and when ignored, these listings can seriously impact email performance.

But remember: Spamhaus are the good guys, and they’re here to help you avoid being listed. In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side.

He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email.

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]]> Thu, 03 Aug 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1869 In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side. He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email. In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side. He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email. use of AI in email, subscription bombing, online threat landscape, proper email management, Spamhaus, The Spamhaus Project, Anti-spam Consultant, Email After Hours, email security, Sender Score, Validity No No Oops! We Emailed Again: Turning Email Blunders into Brand Wins https://podcasts.fame.so/e/6nrm3p48-hosts-episode-turning-email-blunders-to-brand-wins Oops! We Emailed Again: Turning Email Blunders into Brand Wins 17 1 No No 815yxm91 In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement. Oops emails. We've all been there. Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner. 

But fear not: There is a silver lining to these cringe-worthy moments. With the right strategy, brands can navigate these mistakes without losing face with their subscribers.

In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

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]]> Fri, 01 Sep 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1617 In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement. In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement. Best practices for handling oops emails, Handling mistakes in email marketing, Using humor in oops emails, Apology emails, underdogs of the email world, subscriber engagement, handy advice, Oops emails, Sender Score, Validity No No ESP vs Sender: Whose Responsibility Is It, Anyway? https://podcasts.fame.so/e/m844ql48-tom-corbett-iterable ESP vs Sender: Whose Responsibility Is It, Anyway? 18 1 No No x1692r90 In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena. Ever feel like email marketing is a bit like a game of hot potato? You toss an issue to your ESP, they toss it back, and before you know it, you're in a never-ending spiral of "Not it!" To sidestep this dizzying dance—not to mention dodge those cringe-worthy email threads or unplanned Zoom huddles with your ESP—Tom Corbett, industry heavy-hitter and Deliverability Consultant at Iterable, joins Email After Hours to demystify the landscape of responsibilities.

In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

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]]> Thu, 14 Sep 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2016 In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena. In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena. email marketing arena, marketers, Email After Hours, Iterable, ESP, email marketing, Sender Score, Validity No No Inbox X-Files: A Detective’s Guide to Solving Email Mysteries https://podcasts.fame.so/e/l8q0zlln-alice-cornell-solving-email-mysteries Inbox X-Files: A Detective’s Guide to Solving Email Mysteries 19 1 No No 80n4nww0 Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros. Ever feel like being an email marketer is like diving into a detective novel? One where every click, open rate, or sudden drop in engagement feels like a mysterious plot twist? We’re with you.

Just like any savvy detective must navigate a maze of clues, email marketers need to be armed with the right tools to decode every email mystery that unfolds. 

Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.

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]]> Thu, 28 Sep 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1368 Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros. Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros. Email After Hours, email pros, email cases, deliverability consultant, Alice Cornell, email mystery, Sender Score, email marketer, Validity No No The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold https://podcasts.fame.so/e/pnm661y8-lauren-pestana-automated-emails The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold 20 1 No No 71vppz41 Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. Dipping our toes into the email automation pool can sometimes feel like navigating uncharted waters. On one side, there's the promise of unparalleled efficiency, and on the other, the risk of cold, mechanical interactions. The challenge? Striking a balance between genuine engagement and digital prowess. After all, it isn't just about that initial sale—it's about that post-purchase glow, the lingering connection, and of course, the repeat business.

Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. 

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]]> Thu, 12 Oct 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1427 Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. marketing automation, ecommerce, Drip, Brand Marketing, email automation pool, Sender Score, Validity No No Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry https://podcasts.fame.so/e/489v25rn-lola-gandara-making-moves-in-the-inbox Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry 21 1 No No v175v8p1 In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices. In commercial real estate, the buildings are big and the email marketing challenges are bigger. After all—it can be difficult to keep subscribers engaged when they aren’t necessarily in the market to buy office buildings every day.

Enter Lola Gandara, the first-ever Head of Deliverability at JLL Technologies. Tune in as she explains how she manages the many mail streams JLL operates and educates the team on email best practices.

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]]> Thu, 26 Oct 2023 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1779 In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices. In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices. Email After Hours, email best practices, mail streams, JLL Technologies, Head of Deliverability, email marketing challenges, commercial real estate, Sender Score, Validity No No Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee https://podcasts.fame.so/e/4n9vy5z8-adam-purslow-rethinking-customer-loyalty-programs Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee 22 1 No No v075y8k0 A great customer loyalty program goes beyond points and perks. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships. As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world. 

But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent. 

To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty. 

In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.

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]]> Wed, 08 Nov 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1628 A great customer loyalty program goes beyond points and perks. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships. A great customer loyalty program goes beyond points and perks. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships. Email After Hours, strong customer relationships, loyalty programs, customer engagement, Adam Purslow, The Loyalty Co, give-and-take relationship with customers, Loyalty, Sender Score, Validity No No The Email Personalization Paradox: Striking a Balance Between Clever and Creepy https://podcasts.fame.so/e/r87lx4ln-reena-sareen-rattan-show-me-you-know-me The Email Personalization Paradox: Striking a Balance Between Clever and Creepy 23 1 No No k08j3yj0 In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy. Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations.

Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.

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]]> Wed, 22 Nov 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1502 In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy. Email After Hours, Show me you know me, personalization, practical tips, data-driven email magic, tracking buying patterns, creating personalized experiences, Sender Score, Validity No No 2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers https://podcasts.fame.so/e/xnvz4kvn-hosts-only-episode-2023-unwrapped 2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers 24 1 No No 71y6jyr0 In this special hosts-only episode (and our LAST EPISODE of 2023), we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We're not just looking back, though! Get ready to explore the best and worst holiday campaigns, and how these lessons can propel us into a more effective new year in email marketing. In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities.


We’ll revisit email’s peaks and valleys of the past year. From groundbreaking strategies that redefined marketing success to those facepalm-inducing campaign missteps, we've seen it all.


We're not just looking back, though! Get ready for an entertaining exploration of the best and worst holiday campaigns,  what set apart the winners from the not-so-great, and how these lessons can propel us into a more effective and engaging new year in email marketing.

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]]> Thu, 07 Dec 2023 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1548 In this special hosts-only episode (and our LAST EPISODE of 2023), we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We're not just looking back, though! Get ready to explore the best and worst holiday campaigns, and how these lessons can propel us into a more effective new year in email marketing. In this special hosts-only episode (and our LAST EPISODE of 2023), we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We're not just looking back, though! Get ready to explore the best and worst holiday campaigns, and how these lessons can propel us into a more effective new year in email marketing. email marketing, best and worst holiday campaigns, campaign missteps, marketing success, groundbreaking strategies, hosts-only episode, Sender Score, Validity No No Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand https://podcasts.fame.so/e/0nj4p66n-jennifer-partin-email-tactics-to-beat-soft-consumer-demand Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand 25 1 No No 40p76551 In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on  the basics! 


Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!)


In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! 


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]]> Thu, 18 Jan 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1644 In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! Email After Hours, tools, Google Annotations, email marketing, Hickory Farms, SMS Marketing, emails, Sender Score, Validity No No Email for Entrepreneurs: Moving from Clicks to Business Conquests https://podcasts.fame.so/e/vnwkqv3n-tyler-sullivan-email-for-entrepreneurs Email for Entrepreneurs: Moving from Clicks to Business Conquests 26 1 No No 81xnjz91 In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.” If you’ve been in the email game for a while, you know that emails are so much more than just digital notes. When sent strategically, they can be key building blocks of business growth. Today, we're delving deep into the world of email marketing with a serial entrepreneur who has traded golf clubs for clickable buttons and is now acing the business game.

In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”

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]]> Thu, 01 Feb 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1423 In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.” In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.” future of email marketing, engaging conversations, Email After Hours, clickable buttons, golf clubs, email marketing, business growth, digital notes, Sender Score, Validity, email game No No Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long https://podcasts.fame.so/e/pnlmz658-hosts-only-episode-love-in-the-inbox Love in the Inbox: Valentine’s Day Email Strategies That Work All Year Long 27 1 No No x0l72pk1 In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs. Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries.  

In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history? 

In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.

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]]> Wed, 14 Feb 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1593 In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs. In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs. dating programs, email campaigns, Valentine's Day email campaigns, Email After Hours, Valentine's Day, promotional emails, marketers, Valentine’s episode, Sender Score, Validity No No Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss https://podcasts.fame.so/e/1836mv3n-marcel-becker-yahoo-and-gmail-new-bulk-sender-rules Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss 28 1 No No m0j72rp1 In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. Feeling stumped by Yahoo and Gmail’s new requirements for bulk email senders? 

There’s plenty of misinformation floating around about what these requirements mean and how senders should adapt. 

To find answers, we’re going straight to the source. In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. 

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]]> Thu, 29 Feb 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2090 In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. Email After Hours, practical advice, misconceptions, mythbusting, Product Management, Marcel Becker, bulk email, Gmail, Yahoo, Validity, Sender Score No No Booking a Ticket to Email Success with Ice Travel Group https://podcasts.fame.so/e/pnmx2r08-jon-kirk-booking-a-ticket-to-email-success Booking a Ticket to Email Success with Ice Travel Group 29 1 No No 71v2xyn1 To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. Pack your bags for a travel-themed episode of Email After Hours! 

With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers.

But winning subscriber engagement in a saturated industry is no day at the beach.

To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. 

He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.

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]]> Thu, 14 Mar 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1829 To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. Ice Travel Group, Jon Kirk, icelolly.com, TravelSupermarket, marketing emails, Email After Hours, Validity, Sender Score No No 5 Stats Email Marketers Need to See in 2024 https://podcasts.fame.so/e/xnykpwjn-laura-christensen-state-of-email-in-2024 5 Stats Email Marketers Need to See in 2024 30 1 No No l14zjkv1 In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx) We know the best email marketers out there are total data junkies. So, we’re doing a deep dive into data on this episode of Email After Hours! 

We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024.

In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. 

(PS: To read the full report, visit: bit.ly/3TRQCAx)

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]]> Thu, 28 Mar 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1554 In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx) In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx) email marketing trends in 2024, open click rate predictions, email inbox, unsubscribe rates, email marketing, Email After Hours, Sender Score, Validity No No Reading Between the Lines: The Art of Accessible Email Design and Content https://podcasts.fame.so/e/qn0273jn-michael-knapp-reading-between-the-lines Reading Between the Lines: The Art of Accessible Email Design and Content 31 1 No No p1krw4x0 In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience. Alarming fact alert: 99.97% of emails fail basic accessibility standards.

Since 1 in 4 people now live with some type of disability, keeping your emails accessible isn’t just the right thing to do—it's crucial for maximum content consumption.

 In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer, and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.

They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.

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]]> Thu, 18 Apr 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1147 In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience. In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience. No No Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands https://podcasts.fame.so/e/183mx918-email-personalization-in-ai-era Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands 32 1 No No m0j29x80 In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen. In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively. 

Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!

He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.

In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.

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]]> Fri, 10 May 2024 08:09:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1901 In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen. In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen. No No How Data Protection and Trust-Building Fuels Germany's Email Marketing Success https://podcasts.fame.so/e/1n20w7rn-germany-s-email-marketing-success How Data Protection and Trust-Building Fuels Germany's Email Marketing Success 33 1 No No 219qrn91 In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe. Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany! 

The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.

How do they do it?

In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe. 

Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.

Tune in to learn more!

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]]> Thu, 23 May 2024 14:17:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2011 In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe. In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe. Email After Hours, practical advice, misconceptions, mythbusting, Product Management, Marcel Becker, bulk email, Gmail, Yahoo, Validity, Sender Score No No The Elements of a Successful Email: It's Not Rocket Science...Or Is It? https://podcasts.fame.so/e/r8kmpp48-elements-of-successful-email The Elements of a Successful Email: It's Not Rocket Science...Or Is It? 34 1 No No 71w7ll31 Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers. Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.

While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign. 

Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI! 

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]]> Thu, 06 Jun 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1677 Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers. Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers. No No Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains https://podcasts.fame.so/e/r8kmwk98-demystifying-dmarc-and-bimi Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains 35 1 No No 71w74zx1 In this episode of Email After Hours, we’re officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo. Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup. 

That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).

Our expert guest this week is Florian Vierke, Senior Manager of Deliverability Services at Mapp Digital. He joins Guy and Danielle to highlight the importance of trust in email, provide valuable insights into DMARC and BIMI, and talk about how these protocols keep the bad guys out.

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]]> Thu, 20 Jun 2024 14:45:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1608 In this episode of Email After Hours, we’re officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo. In this episode of Email After Hours, we’re officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo. No No How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications https://podcasts.fame.so/e/pnm5vy0n-ai-changing-email-ecosystem How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications 36 1 No No 71vl34n1 Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security. This week’s expert guest is Eric Stelle, an Email Deliverability Specialist at Mapp Digital. He joins Guy and Danielle to talk about the growing influence of AI in email marketing and the need for marketers to understand and adapt to this technology.

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]]> Thu, 11 Jul 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2150 Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security. Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security. Emailmarketing, Artificialintelligence, marketing, ImpactofAI, emailcampaigns, AIanddeliverability, Ethicalimplications, AIincommunication, Artandscienceofemailmarketing No No How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1) https://podcasts.fame.so/e/1820jm38-future-proof-email-campaigns-1 How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1) 37 1 No No 209q2yz0 These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up. Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs. 

Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game. 

In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Thu, 25 Jul 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1022 These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up. These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up. Future-Proofing, EmailCampaigns, PrivacyRegulations, EmailDeliverability, AlIverson, DMARCImplementation, SpamComplaint, IndustryStandards, EmailSecurity, UnsubscribeProcess No No How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2) https://podcasts.fame.so/e/mn4x4xqn-future-proof-email-campaigns How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2) 38 1 No No x06l9l20 In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing. What are the rewards for implementing DMARC successfully? How will email authentication requirements continue to evolve? What role will mailbox providers, email service providers, and senders play? How will forces like AI impact an already volatile deliverability landscape?

He joins Guy and Danielle to discuss all this and more! 

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]]> Thu, 01 Aug 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1410 In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing. In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing. EmailEngagement, BIMILogos, DMARCBenefits, EmailAuthentication, GmailFiltering, AlIverson, EmailDeliverability, Future-Proofing, GDPRCompliance, AI No No Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!) https://podcasts.fame.so/e/1npvk1qn-greatest-hits-email-learnings Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!) 39 1 No No z0r3yr81 Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more! We’ve compiled snippets from our top episodes of 2024 (so far!) in this special “greatest hits” installment of Email After Hours.

Looking to improve your email accessibility? Want to boost customer loyalty? Still struggling with Gmail and Yahoo’s new bulk sender requirements?

In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!


Guest at a Glance:

Johanna Morlock-Abassi is the Assistant Director of Email Marketing at The Bradford Group; this company works across a range of product marketing and eCommerce. 

Johanna on LinkedIn

Jennifer Partin is the Director of Retention Marketing at Hickory Farms. An all-around email marketing guru who’s worked for popular brands over the years including Redbox & Pampered Chef. 

Jen on LinkedIn

Mike Knapp is Lead Email Design and Developer at Skipton Building Society in the UK. 

Michael on LinkedIn

Nicholas Greatrex is the Chief Marketing Officer at TFG Brands in London, which includes the brands Hobbs, Whistles, and Phase Eight. 

Nicholas on LinkedIn

Adam Purslow is the CEO of The Loyalty Co, a digital platform agency, known for bespoke apps, loyalty platforms, and web design. 

Adam on LinkedIn

Laura Christensen is the Senior Director of Professional Services at Validity. 

Laura on LinkedIn

Florian Vierke is the Senior Manager of Deliverability Services at Mapp Digital, who combine data with artificial intelligence to empower digital marketers across consumer-facing industries.

Florian on LinkedIn

Marcel Becker is Senior Director of Product Management at Yahoo and a self-professed email nerd.

Marcel on LinkedIn

Eric Stelle is an Email Deliverability Specialist at Mapp Digital, who combines data with artificial intelligence to empower digital marketers across consumer-facing industries; he has been with Mapp Digital for over sixteen years. 

Eric on LinkedIn

Hosts at a Glance:

Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn


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]]> Thu, 15 Aug 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 799 Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more! Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more! Emailmarketing, Unsubscribeoptions, Emailpreheaders, Emailaccessibility, Customerbehaviors, Customerloyaltyprograms, Emailmetrics, DMARCimplementation, Emaildeliverability, AIinemailmarketing No No How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express https://podcasts.fame.so/e/v855ly48-measure-email-success-bounce-back How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express 40 1 No No 81qq74x1 In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email. Tune in to discover how data can make or break your email strategy, and learn from Edward's most memorable experiences in navigating the ever-evolving landscape of customer relationship management.

Guest at a Glance:

Edward is the Senior CRM Data and Campaigns Manager at Vision Express, one of the UK’s biggest opticians. Prior to this role, Edward has held positions such as Digital Analyst at TTS Group Ltd, CRM Analyst at Buzz Bingo, and Customer Insights Analyst at MuscleFood. Edward's experience also includes roles as a Marketing Analyst at SRCL Ltd, Data Quality Analyst at ERS Medical, and Software Support Analyst at Lowell Group. 

Edward on LinkedIn

Hosts at a Glance:

Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 29 Aug 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1625 In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email. In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email. Emailmarketing, heatmapping, Measurementinemailmarketing, CRMdatamanagement, Personalizationinemailmarketing, Trackingcampaignperformance, Engagingwithanalysts, personalization, emailmistakes, dataanalysis, emailstrategy, engagement, No No The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release https://podcasts.fame.so/e/28x00408-the-ios-18-impact The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release 41 1 No No 60m66r61 Every year, Apple’s latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead. In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies.

Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the inbox alarm goes off all over again.

Topics include: AI-driven inbox categorization, monitoring KPIs, and adapting to dwindling open rates.

Guest at a Glance:

Jay Schwedelson is the President and CEO of Outcome Media, a multi-brand marketing services company, and the founder of SubjectLine.com, a game-changing tool that has analyzed over 15 million subject lines. 

Jay has over 30 years of experience in email marketing, and a Guest Instructor in Email Marketing Best Practices at Harvard Business School. 

Hosts at a Glance:

Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 12 Sep 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2107 Every year, Apple’s latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead. Every year, Apple’s latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead. JaySchwedelson, Appleupdate, iOS18, emailmarketers, AI-driven, inboxcategorization, primarytransactions, updates, promotionstabs AI-extractions retoolingupdatestabs Mailboxproviders, deletingunreademails, USpresidentialelection, impactonemailperformance No No Crafting Compelling Email Content: Strategies for Success with Samar Owais https://podcasts.fame.so/e/28611r7n-email-content-strategies-samar-owais Crafting Compelling Email Content: Strategies for Success with Samar Owais 42 1 No No j1222vm1 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content. Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. 

Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

Guest at a Glance:

Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email.

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.

Guy on LinkedIn

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]]> Thu, 26 Sep 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2003 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content. Email content strategy, Business goals in email marketing, Reengaging lapsed subscribers, Email metrics for diagnostics, Click-to-open rates, Text vs. image-based emails, Conversational email copy, Email gamification techniques, Limited drop email strategy, Email marketing course content No No Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil https://podcasts.fame.so/e/1n20r42n-social-media-email-marketing-carlos-gil Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil 43 1 No No 219q9741 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse. Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

Guest at a Glance:

Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019.

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.

Guy on LinkedIn

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]]> Thu, 10 Oct 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1380 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse. Social media email integration, Digital marketing strategy, AI in marketing, Email newsletter optimization, Social media engagement tactics, Marketing metrics and ROI, Authentic brand communication, Social listening techniques, Privacy in social media marketing, Email marketing best practices No No How to Lose a Subscriber in 10 Emails (And What to Do Instead) https://podcasts.fame.so/e/68rr7z68-how-to-lose-a-subscriber How to Lose a Subscriber in 10 Emails (And What to Do Instead) 44 1 No No 8056r4v1 In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns. Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire.

Guest at a Glance:

Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999.

Matthew on LinkedIn

Hosts at a Glance:

Danielle Gallant -- Senior Email Strategist at Validity

Guy Hanson -- Vice President of Customer Engagement at Validity

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]]> Thu, 24 Oct 2024 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2160 In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns. In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns. BestPractices, ConsentBasedMarketing, BrandValues, CustomerEngagement, DigitalMarketing, MarketingStrategy, ConsumerBehavior, BrandResponsibility, EmailDeliverability No No Crafting Email Conversions: From Opens to Outcomes with Prerna Malik https://podcasts.fame.so/e/5nzx7q9n-crafting-email-conversions-prerna-malik Crafting Email Conversions: From Opens to Outcomes with Prerna Malik 45 1 No No 80z7njk1 In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories. In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results.

Guest at a Glance:

Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches.

Prerna on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 07 Nov 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2160 In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories. In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories. Emailmarketing, Conversionoptimization, Emailcopystrategy, Customerjourney, Behaviorbasedemails, Emailpersonalization, Frictionpoints, CTAoptimization, Socialprofininemails, Testimonialstrategy, No No Beyond A/B: The Science of Smarter Email Testing with Kath Pay https://podcasts.fame.so/e/vn55mr2n-email-testing-with-kath-pay Beyond A/B: The Science of Smarter Email Testing with Kath Pay 46 1 No No 80qqz920 In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.


Guest at a Glance:

Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.

Kath on LinkedIn

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events.

Guy on LinkedIn

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]]> Thu, 21 Nov 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1897 In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle. In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle. Email A/B Testing. Holistic Email Marketing. Email Testing Methodology, Email Marketing Analytics, Scientific Email Testing, Email Testing Metrics, Email Marketing Optimization, Email Testing Strategy, Email Campaign Testing, Email Marketing Best Practices No No Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt https://podcasts.fame.so/e/1n20q3ln-future-proof-email-program-udeme-ukutt Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt 47 1 No No 219q5zk1 Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.

That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods.

Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level.

Guest at a Glance:

Udeme Ukutt has over 20 years of email deliverability experience. Throughout his career, he has helped brands navigate complex challenges from balancing volume spikes with deliverability health to implementing essential authentication protocols.

Udeme on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.


Guy on LinkedIn


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]]> Thu, 05 Dec 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2057 Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. Email deliverability best practices, DMARC authentication setup, Holiday email marketing strategy, Email infrastructure optimization, B2B email deliverability, Email authentication protocols, BIMI implementation guide, Email marketing volume management, Future-proof email program, Email sender reputation management No No Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles https://podcasts.fame.so/e/1n3m73zn-black-friday-email-marketing-seth-charles Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles 48 1 No No m1j2wp61 Hot off Black Friday and Cyber Monday 2024, we’re breaking down the email strategies that soared—and the ones that flopped—in this year’s retail rush. In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing.

From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track. 

Guest at a Glance:

Seth Charles is an established expert with 15 years of experience in email and deliverability. His clear perspective on how senders approach high-volume periods makes him the perfect guest to unpack the chaos of Black Friday/Cyber Monday.

Seth on LinkedIn:

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 19 Dec 2024 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2125 Hot off Black Friday and Cyber Monday 2024, we’re breaking down the email strategies that soared—and the ones that flopped—in this year’s retail rush. Hot off Black Friday and Cyber Monday 2024, we’re breaking down the email strategies that soared—and the ones that flopped—in this year’s retail rush. Black Friday Email Marketing, Email Deliverability, Bulk Sender Requirements, Cyber Monday Strategy, Email Engagement, Gmail Annotations, Email Marketing Best Practices, Peak Season Emails, Email Campaign Optimization, CustomerRelationship Management No No Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze https://podcasts.fame.so/e/v8w49lxn-subscriber-centric-email-alison-gootee Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze 49 1 No No 80x7r8l1 Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences. Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers!

Guest at a Glance:

Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love.

Alison on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 23 Jan 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1887 Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences. Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences. Email marketing, Email deliverability, Subscriber engagement, Email compliance, Marketing automation, Email preference centers, Email strategies for marketers, Best practices for email campaigns, Improving email open rates, No No From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey https://podcasts.fame.so/e/2n616jz8-build-better-email-marketing-agency From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey 50 1 No No j0229480 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant are joined by Philip Storey, founder of Enchant, a leading email marketing agency in the UK. Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career!

Guest at a Glance:

Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns. His expertise and innovative strategies make him a key voice in the email marketing industry, and he continues to inspire others through his work and contributions.

Philip on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 06 Feb 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1312 In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant are joined by Philip Storey, founder of Enchant, a leading email marketing agency in the UK. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant are joined by Philip Storey, founder of Enchant, a leading email marketing agency in the UK. Email marketing, Email strategy, Email campaign optimization, Marketing agency insights, Client retention strategies, Email marketing tips for agency owners, Email strategies for marketers, Strategies for effective team management, Best practices for email marketers No No Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round https://podcasts.fame.so/e/28x06p08-valentine-s-day-email-strategies Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round 51 1 No No 60m6v261 Love is in the air—and in the inbox! In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine's Day email marketing strategies that work year-round. 

From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing. 

Whether you're planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices. 

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 20 Feb 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1445 Love is in the air—and in the inbox! Love is in the air—and in the inbox! Email marketing Valentine's Day, Holiday email campaigns, Email deliverability tips, Email marketing strategy, Sender reputation management No No C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy https://podcasts.fame.so/e/r87y9v48-first-party-data-save-marketing-strategy C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy 52 1 No No k08m4ny1 Looking to future-proof your email marketing strategy in a cookieless world? In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Beata Linz, a leading authority in data-driven marketing, to explore the shift from third-party cookies to first and zero-party data. For email marketers navigating privacy changes, this episode unpacks practical strategies for collecting valuable customer data while maintaining trust and delivering personalized experiences. 

Tune in to discover why email marketing might be your secret weapon in the cookieless future—and learn how to build robust data infrastructure that drives results.

Guest at a Glance:

Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection. Her expertise spans data infrastructure, customer data platforms (CDPs), and creating value-driven data collection strategies that enhance personalization while maintaining customer trust. In this episode, Beata shares invaluable insights on preparing for a cookieless future, implementing effective data collection strategies, and creating meaningful customer experiences across multiple marketing channels.

Beata on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 06 Mar 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1361 Looking to future-proof your email marketing strategy in a cookieless world? Looking to future-proof your email marketing strategy in a cookieless world? cookie deprecation, zero party data, first party data, email marketing strategy, data privacy, customer data collection marketing personalization, data infrastructure, CDP implementation, customer data platforms, value exchange marketing, progressive profiling No No The Truth About Email Compliance That No One Talks About with Mickey Chandler https://podcasts.fame.so/e/183m5m28-truth-about-email-compliance The Truth About Email Compliance That No One Talks About with Mickey Chandler 53 1 No No m0j2n2j0 Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations. Whether you're grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements.

Guest at a Glance:
Mickey Chandler is the founder of Whizardries, a respected consultancy specializing in email compliance and deliverability. With over 20 years of experience in the email industry, Mickey has worked with organizations ranging from small businesses to Fortune 500 companies, helping them navigate complex regulatory frameworks including GDPR, CAN-SPAM, and CASL. He is also known for his influential blog "Spamtacular" (established in 2009), which has become a trusted resource for email compliance insights. Mickey brings a unique perspective to email marketing compliance, advocating for standards that exceed mere legal requirements to achieve optimal deliverability and program performance. His practical expertise in helping companies maintain both legal compliance and effective email programs has made him a respected voice in the email marketing community.

Mickey on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 20 Mar 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1279 Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations. Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations. email compliance, privacy laws, data protection, email deliverability, CAN-SPAM Act, GDPR compliance, email marketing regulations data minimization, email accessibility, consent requirements, spam prevention, privacy rights, legitimate interest, email authentication No No April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing https://podcasts.fame.so/e/1npv61mn-april-fools-brands-turn-pranks April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing 54 1 No No z0r3krp1 A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They’ll break down the dos and don’ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement. You'll learn:
  • How legendary brand pranks like BBC's spaghetti trees and Dunkin' Donuts' name change created memorable marketing moments
  • Why 91% of consumers prefer funny brands, yet 95% of business leaders fear using humor in customer interactions
  • The science behind why humor builds brand relationships and drives engagement in email campaigns

…and so much more!

Guests at a Glance:

In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson explore the strategic use of humor in email marketing, with a special focus on April Fools' Day campaigns. As experienced email marketing professionals, they provide valuable insights on balancing brand personality with professional communication.

Throughout this lively discussion, they examine successful April Fools' campaigns from major brands like Cotton Traders, Dunkin' Donuts, and Virgin Atlantic, while offering practical guidelines for incorporating humor into email marketing strategies. Their expertise shines through as they discuss key considerations for email marketers, including audience awareness, brand alignment, and appropriate contexts for humorous content.

Danielle and Guy's natural rapport and industry knowledge make this episode particularly engaging for email marketing professionals seeking to enhance their campaign creativity while maintaining brand integrity. Their analysis of both successful and questionable humor strategies provides actionable insights for email marketers looking to strengthen subscriber relationships through thoughtful, well-executed campaign humor.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Fri, 04 Apr 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1307 A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They’ll break down the dos and don’ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement. A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They’ll break down the dos and don’ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement. email marketing humor, April Fools email campaigns, brand engagement tactics, email marketing strategy, email campaign examples, funny email marketing, brand personality in email, humorous subject lines, email marketing best practices, brand tone of voice, email engagement strategies, April Fools marketing, seasonal email campaigns, holiday email marketing, timely marketing campaigns No No Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint https://podcasts.fame.so/e/q80q72wn-crisis-proof-your-email-campaigns Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint 55 1 No No p0kpwr81 If you’re an email marketer, chances are you’ve sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson welcome Adeola Sole, an expert in CRM and email marketing, to explore the critical aspects of contingency planning in email campaigns and how to handle unexpected challenges like a pro.

What You'll Learn:

- How to build a comprehensive contingency plan that covers multiple channels beyond email
- Why segmentation is crucial for crisis management and campaign launches
- The importance of monitoring chat forums and social platforms for potential campaign issues
- Why unified messaging across channels is essential during crisis management
…and more!

About the Guest(s)
Adeola Sole is an expert CRM and email marketing consultant with extensive experience across multiple industries. Known for her strategic approach to crisis management and campaign planning, she specializes in helping brands develop comprehensive contingency plans and segmented marketing strategies. With a unique British perspective and years of hands-on experience, Adeola has mastered the art of keeping email campaigns on track even when unexpected challenges arise.

In this episode, Adeola shares valuable insights on contingency planning in email marketing, emphasizing the importance of segment-based communication strategies and proactive crisis management across multiple channels. Her practical approach to campaign planning and crisis mitigation offers email marketers actionable strategies for protecting their brands and maintaining effective communication during challenging situations.

Her expertise in bridging the gap between traditional email marketing and modern multi-channel crisis management makes her perspective particularly valuable for email marketing professionals looking to strengthen their contingency planning capabilities.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 17 Apr 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1717 If you’re an email marketer, chances are you’ve sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned. If you’re an email marketer, chances are you’ve sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned. email contingency planning, crisis management email, email campaign strategy, email marketing disasters, email damage control social media monitoring, customer segmentation strategy, campaign launch planning, email apology templates, multi-channel crisis response email marketing professional, CRM manager, email operations, deliverability specialist, marketing automation expert No No [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability Myths https://podcasts.fame.so/e/mn4x6lrn-spamageddon-episode-one-do-this [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability Myths 1 1 No No x06lkrp0 Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday. Alert! A fiery hot podcast crossover series is here! 

Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.

In today's episode, we'll tackle these myths: 

  • Are spam trigger words like “free” the reason your emails land in spam? 
  • What are Gmail and Yahoo’s bulk sender requirements? Once you've met these, is your deliverability safe? 
  • Do increased unsubscribes hurt your deliverability? 

Find out which myths hold true and which ones go up in flames in Episode 1 of Spamageddon! 
Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips. 
 

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 24 Apr 2025 07:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 628 Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday. Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday. No No [Limited Series]🥫SPAMAGEDDON🥫Email Platform Switch - Solution or Illusion? https://podcasts.fame.so/e/28x0vv18-email-platform-switch-solution-illusion [Limited Series]🥫SPAMAGEDDON🥫Email Platform Switch - Solution or Illusion? 2 1 No No 60m6zzl1 We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it? We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it?

Guy, Danielle, and Jay are on the case! They'll answer burning questions like:
  • Does switching email platforms improve your deliverability or reputation? 
  • Do certain platforms perform better based on your industry? 
  • Can you transfer your IPs when you switch platforms?

Join us on SPAMAGEDDON to find out! Let the battle for the inbox begin!

➡️ Don't forget to check out 'Do This, Not That' for more fantastic marketing tips. 

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 08 May 2025 07:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 639 We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it? We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it? No No The Sender Reputation Survival Guide with Nicola Selenu https://podcasts.fame.so/e/xn12xlp8-the-sender-reputation-survival-guide-with-nicola-selenu The Sender Reputation Survival Guide with Nicola Selenu 56 1 No No 703rjvl1 Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible! Uh oh…your sender reputation just tanked. Now what?

In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible!

In this episode, Danielle Gallant and Guy Hanson sit down with deliverability veteran Nicola Selenu, who has spent over 15 years helping top global brands like Groupon, dig themselves out of the poor reputation ditch and back into mailbox providers’ good graces.

Nicola shares proven, data-backed strategies to stop the bleeding, fix what’s broken, and start sending signals that mailbox providers actually like. Whether your metrics are murky or you're just trying to stay ahead of reputation risk, this episode’s a must-listen.


You'll learn:

  • How mailbox providers score reputation differently and why it changes everything
  • Why consistency beats perfection in sender behavior
  • How to spot the real cause of a deliverability crash
  • Why a 0% spam rate can mean you're already in the spam folder
  • Why domain swaps and warm-up tools often backfire
  • How an accessible unsubscribe link can save your reputation


…and more!


If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at email afterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.


Meet the Deliverability Doctor: Nicola Selenu


Nicola Selenu is an Email Deliverability Principal at ActiveCampaign, bringing over 15 years of experience in sender reputation management. He’s helped luxury brands like Gucci, Armani, and Bulgari, as well as enterprise senders like Groupon, where he managed a jaw-dropping 700 million messages per day. Today, Nicola helps organizations identify root causes of deliverability failures and build smarter, reputation-resilient email strategies. He’s also developing a new monitoring platform, deliverability.email, to simplify diagnostics for senders everywhere.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 15 May 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1368 Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible! Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible! No No [Limited Series]🥫SPAMAGEDDON🥫 Spam Folder SOS? Get Back in the Inbox FAST https://podcasts.fame.so/e/68r7y1wn-spam-folder-sos-inbox-fast [Limited Series]🥫SPAMAGEDDON🥫 Spam Folder SOS? Get Back in the Inbox FAST 3 1 No No 805rpkl1 The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox. The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox.

Strap in for more sender reputation myth-busting and tips you can bring back to your team for stronger sends today. 💪 

We discuss:  

  • Quick wins to get back into the inbox 
  • When and why to remove unengaged subscribers from your list 
  • Whether sending emails only to your engaged audience will help your reputation 
  • Best practices for B2B cold emails and the domain they should be sent from 
 
...and more! 

Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.  
SOME EPISODE HIGHLIGHTS 

  • (03:10) Getting back into the inbox: the “specific stuff”  
  • (04:19) When to kick the unengaged subscribers to the curb 
  • (05:26) Does only sending to your engaged audience help your reputation? 
  • (07:22) Uncovering “hidden metrics”  
  • (08:35) B2B cold email tactics that won’t leave you iced out 


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 22 May 2025 07:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 675 The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox. The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox. No No When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi https://podcasts.fame.so/e/28xzy4j8-email-fail-nearly-tanked-a-brand When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi 57 1 No No 60mk9rp0 I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win. Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬 I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.
Spoiler alert:  A campaign meant for 18,000 subscribers accidentally hit 12 MILLION  inboxes. 😬

She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈 

What you'll learn:
  • How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
  • Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation
  • How to use  deliverability tools and best practices to re-engage dormant subscribers
  • Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management
…and so much more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.


About the Guest(s)
Johanna Morlock Abassi is the Assistant Director of Email Marketing at Bradford Hamaker Group, bringing over 18 years of experience in email marketing and campaign management. She specializes in managing high-volume email programs, IP segmentation strategies, and deliverability optimization. In this episode, Johanna shares her remarkable story of turning an email marketing mishap - where a campaign intended for 18,000 subscribers accidentally reached 12 million recipients - into a revenue-generating success. Her expertise in implementing strategic IP segmentation and maintaining strong sender reputation helped her team recover from a critical Sender Score drop while achieving a 10x lift in sales. As a seasoned professional who oversees multiple brand campaigns, including Disney licensed products, Johanna demonstrates how solid email marketing fundamentals and strategic thinking can transform potential disasters into opportunities.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 29 May 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1242 I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win. Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬 I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win. Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬 No No [Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 https://podcasts.fame.so/e/mn4lz3yn-spamageddon-promotions-tab-doom [Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 4 1 No No x06rx8n0 Spamageddon is back for more with episode 4! 🔥 ✖️ 4️⃣ Spamageddon is back for more with episode 4! 🔥 ✖️ 4️⃣

The crossover event between Validity’s Email After Hours and Guru Media Hub’s Do This, Not That podcast continues with a mini-episode tackling a mystery email marketers are dying to solve: the Gmail Promotions tab. 🕵️‍♂️ 

Join Guy, Danielle, and Jay as they answer burning questions like: 

  • Is the Promotions tab really to blame for poor performance? 
  • Can you game the system to land in the Primary tab? 
  • What’s going on with Apple’s new email tabs? 
  • Are there hidden benefits to the Promotions tab? 
    ...and more! 
 
Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.   
YouTube   

SOME EPISODE HIGHLIGHTS  

  • (01:07) 10-second warm-up game 
  • (03:26) Mythbusting: Is the Promotions tab hurting your performance? 
  • (05:11) Mythbusting: Can you outsmart the system to bypass the Promotions tab? 
  • (07:46) Benefits of the Promotions tab every sender should know 
  • (08:21) Apple Tabs: What’s new and how it affects email marketers 

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 05 Jun 2025 07:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 601 Spamageddon is back for more with episode 4! 🔥 ✖️ 4️⃣ Spamageddon is back for more with episode 4! 🔥 ✖️ 4️⃣ No No Turning Customer Service Calls into Cross-Sell Gold—The Christmas Tree Method with Greg Zakowicz https://podcasts.fame.so/e/pnll4y4n-christmas-tree-method-greg-zakowicz Turning Customer Service Calls into Cross-Sell Gold—The Christmas Tree Method with Greg Zakowicz 58 1 No No x0l6yry0 Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort. Email automation is a powerful yet underused  revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume.

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort.

What you'll learn:

- How to structure a post-purchase automation series that builds customer relationships beyond transactional messages

- Why back-in-stock automations deliver an exceptional 5.83% conversion rate compared to regular campaigns

- The three essential automated campaigns every email program needs: welcome series, browse abandonment, and cart abandonment

- The "Customer-First" framework for creating valuable post-purchase content that reduces support calls and increases cross-sells

…and so much more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.


About the Guest(s)
Greg Zakowicz is a seasoned email marketing expert with 19 years of experience in B2B and D2C marketing, specializing in email automation strategies. As a recognized authority in automated email campaigns, he has helped brands achieve 25-40% of their email revenue through automated messages while only using 2% of send volume. His expertise spans from working with small businesses to high-growth SaaS companies, focusing on optimizing automated workflows and customer engagement strategies.

In this episode, Greg shares invaluable insights on email automation best practices, including innovative approaches to post-purchase sequences, data strategy implementation, and cross-channel automation. His practical experience includes notable successes such as transforming a brick-and-mortar business's email program during COVID-19 to generate 25-30% of their email revenue through just three automated sequences. Greg's strategic approach to automation, which he describes as "letting the robots do the heavy lifting," has helped countless brands streamline their processes and increase revenue through sophisticated yet practical email marketing solutions.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/


Topics We Discuss:

(02:46) Back-in-stock automation: The hidden revenue driver
(05:20) Three essential automated campaigns every brand needs
(07:38) Data strategy essentials for email automation
(11:02) Smart SMS integration: When and how to ask for phone numbers
(14:26) Creating a unified omnichannel automation strategy
(16:51) Building Effective post-purchase email series
(21:31) Real success story: From zero to 30% revenue with basic automation
(23:39) The future of email automation: AI and predictive timing
(26:00) Closing story: Finding success in niche marketing

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 12 Jun 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1818 Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort. Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort. email automation, email marketing automation, automated email campaigns, post-purchase emails, customer retention automation, email revenue optimization welcome series automation, browse abandonment emails, cart abandonment automation, back-in-stock alerts, automated cross-selling, email segmentation strategies No No [Limited Series]🥫SPAMAGEDDON🥫 12 Deliverability Hacks You Need Now 📬 https://podcasts.fame.so/e/0njyjpx8-12-deliverability-hacks [Limited Series]🥫SPAMAGEDDON🥫 12 Deliverability Hacks You Need Now 📬 5 1 No No 40pqn6p1 The flaming finale of our SPAMAGEDDON crossover series is here! 🔥 The flaming finale of our SPAMAGEDDON crossover series is here! 🔥 

Danielle, Guy, and Jay are bringing the heat with rapid-fire tips to boost your email deliverability today—from opt-in best practices to AI preparation.  

We hope you’ve loved this collaboration with GURU Media Hub’s Do This, Not That podcast. Check out their show for even more hot marketing tips and remember—the battle for the inbox is far from over. 💥 Keep on fighting! 💪 

Do This, Not That
Apple: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891  

Spotify: https://open.spotify.com/show/7eiOfHmVakmy01eySdCBH1  

YouTube: https://www.youtube.com/playlist?list=PLONmaA_e-MAx6o5uxGaTRU5z_LVQbf-Jx  

 
Episode highlights: 

(1:30) You have 10 seconds game
(4:40) Don't wait to set your DMARC policy to p=quarantine or reject
(5:48) Keep your spam complaint rates below 0.1%
(6:25) Use double opt-in
(7:57) Validate your email list for good data hygiene
(8:50) Delete dormant accounts from your list
(9:12) Remove the complainers from your list
(10:00) Define Gmail annotations
(11:00) Anticipate AI-generated summaries
(11:45) Don't schedule sends at the top of the hour
(12:17) Make your emails accessible to all
(12:38) Get ready for AI legislation by revisiting your data collection practices
(13:16) Implement BIMI to associate your logo with your emails
(14:06) Jay's final thoughts 


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 19 Jun 2025 07:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 954 The flaming finale of our SPAMAGEDDON crossover series is here! 🔥 The flaming finale of our SPAMAGEDDON crossover series is here! 🔥 No No From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White https://podcasts.fame.so/e/182rz6x8-the-million-dollar-opportunity From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White 59 1 No No 2099v6l0 So how much did we ACTUALLY make with that campaign? 🤔 Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers.
So how much did we ACTUALLY make with that campaign? 🤔

Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers.

That’s why Guy Hanson and Danielle Gallant are thrilled to welcome back Chad White, Head of Research at Oracle Digital Experience Agency, to dive deep into the complexities of email marketing ROI. Together, they unpack common calculation mistakes, overlooked factors that affect program performance, and how these missteps could leave you sidelined from million-dollar opportunities. 💰

What you'll learn:

  • Why the famous "36:1 ROI" metric might be misleading—and how to create more accurate measurements
  • How to tailor ROI calculations based on your program type: revenue-focused, lead-focused, engagement-focused, or retention-focused
  • The hidden impact of deliverability on ROI—and why 85% inbox placement could mean leaving significant revenue on the table
  • How inclusive design and accessibility improvements drive long-term ROI benefits beyond serving permanently disabled users
  • Why traditional attribution models fail to capture email’s full impact—especially for multi-channel retailers

There’s so much more to unpack with Chad that we had to split this conversation into two parts! Don’t miss this insightful first episode—and stay tuned for the exciting conclusion next time.

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

About the guest
Chad White is the Head of Research at Oracle, a renowned expert in email marketing strategy and ROI measurement. With extensive experience analyzing industry trends and best practices, he is known for his pragmatic approach to email marketing metrics and program optimization. Chad brings valuable insights on email ROI calculation, accessibility considerations, and inclusive design principles that impact program performance. His recent work examining email marketing ROI claims and measurement challenges has helped marketers better understand how to evaluate and improve their program performance. In this episode, Chad shares practical perspectives on why traditional ROI metrics may be misleading and how marketers can take a more holistic view of email program value through deliverability, accessibility, and inclusive design considerations.

Hosts at a glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics We Discuss:
[00:00] Intro & The Million-Dollar Deliverability Opportunity
[00:42] Welcome to Email After Hours
[02:18] The 90:1 ROI Myth in Email Marketing
[03:39] Why One in Five Marketers Can't Measure ROI
[09:13] The Four Types of Email Marketing Programs
[15:39] Hidden Factors Affecting Email ROI
[16:28] Dark Mode's Impact on Email Engagement
[22:54] Accessibility and Inclusive Design in Email
[24:51] The Circular Logic of Accessibility Resistance
[28:08] EU AI Laws and Digital Compliance
[29:51] Wrap-up and Preview of Part 2

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 26 Jun 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1848 So how much did we ACTUALLY make with that campaign? 🤔 Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers. So how much did we ACTUALLY make with that campaign? 🤔 Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers. email marketing ROI, email deliverability metrics, accessibility in email, inclusive design, email marketing measurement No No Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White https://podcasts.fame.so/e/vnwpxp68-how-one-button-reduce-email-unsubscribes Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White 60 1 No No 81x2l2p1 We’re back with part 2 of our email ROI conversation with Chad White! We’re back with part 2 of our email ROI conversation with Chad White! 

In part one, we uncovered how some of our favorite email marketing metrics might be lying to us. (We’re looking at you, email ROI…). Now, it's time to take action! Join Chad, Danielle, and Guy as they share tips to boost engagement, eliminate red-flag metrics, and break you out of the wishy-washy ROI cycle for good.

What you'll learn:
  • How to shift from channel-centric to customer-centric metrics for more meaningful insights
  • The pivotal role of customer data platforms (CDPs) in accurate, customer-focused analytics
  • How snooze functionality can slash unsubscribe rates by up to 80%
  • How investing in email marketing resources drives better results than cutting costs
  • Why increasing marketing budgets should come before performance improvements

…and more! 

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

About the Guest
Chad White is a renowned email marketing strategist and author, known for his extensive work including "Email Marketing Rules," which has expanded from 120 pages in its first edition to over 700 pages across two volumes in its fourth edition. As a thought leader in the email marketing space, he brings deep expertise in ROI measurement, customer-centric metrics, and strategic email program optimization.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/


Topics we Discuss:
[00:00] Intro: Why Cost-Cutting Doesn't Work in Email Marketing
[01:34] Moving Beyond Channel Metrics to Customer-Focused KPIs
[06:41] The Truth About Inflated Email ROI Claims
[09:36] Challenges of Proving Email ROI in Today's Business Climate
[12:20] Smart Preference Management: Reducing Unsubscribes by 80%
[15:45] Investment First: The Key to Email Marketing Success
[17:20] Why Brands Choose Paid Channels Over Email Marketing
[21:23] B2B Email ROI: A Framework for Measurement
[25:15] Closing Thoughts: Banning "Growth Hacking" from Marketing

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]]> Thu, 10 Jul 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1644 We’re back with part 2 of our email ROI conversation with Chad White! We’re back with part 2 of our email ROI conversation with Chad White! email marketing ROI, email metrics, marketing budget optimization, email performance measurement, customer lifetime value No No Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler https://podcasts.fame.so/e/x8vl47j8-stop-sending-boring-cold-outreach-emails Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler 61 1 No No 70ypj521 Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! 


Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B  with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. 

Even though you might be selling B2B, you’re still dealing with a person on the other end!

What you'll learn:

  • How to navigate B2B email challenges, including cold outreach, content demands, and relationship building
  • The essential differences between B2B and B2C email metrics, and how to measure success effectively
  • Why personal branding and relationship-building are underutilized opportunities in B2B email marketing
  • How to select the right CRM platform based on team size, resources, and business objectives
  • Why subscriber relationship management requires different approaches in B2B versus B2C

…and more! 

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

About the Guest
Sara Kappler is the founder and CEO of Centric Squared, specializing in CRM-driven marketing and email strategy. With a unique background in bioinformatics and extensive experience in both B2B and B2C sectors, she has spent seven years helping businesses optimize their email marketing and CRM implementations. As a trusted advisor in the email marketing space, Sara brings particular expertise in helping small businesses navigate the complexities of B2B email campaigns, CRM selection, and relationship building through strategic content development. Her practical approach to balancing technical capabilities with business resources has helped numerous organizations transform their email marketing programs from basic communication tools into powerful engines for business growth and customer engagement.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we Discuss:

[00:00] Intro: Welcome to Email After Hours with Sara Kappler
[03:02] From CRM Consultant to Email Marketing Expert
[08:28] The Dark Side of Cold Email Marketing
[13:45] Universal Email Strategies Across B2B and B2C
[16:20] Content Quality Requirements in B2B Email
[20:47] The Power of Message Repetition in B2B Campaigns
[22:55] Choosing the Right CRM for Your Business
[26:50] Building Authentic B2B Relationships Through Email
[31:13] Key Takeaways & Connecting with Sara

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]]> Thu, 24 Jul 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1984 Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. B2B email marketing, cold email strategies, CRM implementation, email marketing differences, email deliverability relationship building in B2B, email metrics tracking, content strategy, subscriber engagement, CRM selection criteria No No From Shell to KFC: How to Turn Email Program Red Flags into Quick Wins with Phil Ireland https://podcasts.fame.so/e/rnklv4r8-from-shell-to-kfc-turn-email-program-red-flags From Shell to KFC: How to Turn Email Program Red Flags into Quick Wins with Phil Ireland 62 1 No No 70wjw3n1 What better way to learn about email than by speaking to a professional email problem-solver? Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best! What better way to learn about email than by speaking to a professional email problem-solver? 

Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best!

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.

What you'll learn:

  • How to approach initial client discovery by understanding business objectives before diving into technical solutions
  • Why data quality issues often underlie surface-level email marketing problems, especially in enterprise organizations
  • The importance of analyzing subscriber engagement beyond basic metrics like open rates and unsubscribes
  • How to navigate client relationships when delivering challenging feedback about fundamental program issues
  • Why collaboration and transparency are essential for successful client-consultant relationships

…and more!


About the Guest(s)
Phil Ireland is an accomplished email marketing consultant with over sixteen years of experience in CRM and email marketing. Known for his strategic work with major brands including Shell, KFC, and American Express, Phil specializes in improving email strategies, fixing data issues, and boosting customer engagement.

In this episode, Phil shares his expertise on client consultation processes, troubleshooting email marketing challenges, and implementing effective solutions. His practical approach to addressing common email marketing issues - from data management to engagement metrics - reflects his extensive experience working with both B2B and B2C clients.

Drawing from his work with enterprise-level organizations, Phil offers valuable insights on navigating complex email marketing challenges, emphasizing the importance of transparency, collaboration, and data-driven decision making. His methodical approach to understanding business objectives and implementing strategic solutions makes this conversation particularly relevant for email marketing professionals seeking to enhance their consulting practices.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we Discuss:

[05:07] Understanding business objectives before technical solutions
[09:46] Client expectations vs. reality in email marketing
[14:56] Managing email frequency and automation challenges
[18:41] Beyond basic metrics: measuring true engagement
[21:20] Delivering tough news to clients with transparency
[25:32] Quick wins: B2B email personalization success story
[29:02] AI tools for email marketing research
[30:52] Connect with Phil 

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]]> Thu, 07 Aug 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1953 What better way to learn about email than by speaking to a professional email problem-solver? Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best! What better way to learn about email than by speaking to a professional email problem-solver? Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best! email marketing consulting, client troubleshooting, email engagement metrics, email marketing strategy, email marketing best practices, email data management, sender reputation, email personalization, email frequency optimization, client communication, email deliverability issues No No Beyond ChatGPT: How Top Brands Use AI in Email Marketing to 10x Their Performance | Karen Talavera https://podcasts.fame.so/e/pnll261n-beyond-chatgpt-ai-in-email-marketing Beyond ChatGPT: How Top Brands Use AI in Email Marketing to 10x Their Performance | Karen Talavera 63 1 No No x0l6jpm0 AI might be shaking up the rules of email marketing, but one thing’s for sure—it can’t replace human strategy just yet.
AI might be shaking up the rules of email marketing, but one thing’s for sure—it can’t replace human strategy just yet.

In this episode of Email After Hours, Danielle and Guy sit down with returning guest Karen Talavera—an award-winning email pro who’s guided brands like Google and Disney—to unpack how AI is changing the game, where it actually adds value, and why the human touch still matters more than ever.

What you'll learn:
  • How AI is changing email marketing workflows
  • How to balance AI automation and creativity in email marketing strategy
  • How to evaluate and select AI tools—and why human oversight is still essential
  • The importance of maintaining proper data handling and consent practices when implementing AI solutions


Special resource: Get Karen's free Email Strategy Success Blueprint workbook at bit.ly/FreeEmailStrategy to help develop effective program strategies that AI alone can’t create!


About the Guest(s)

Karen Talavera is an award-winning email marketing expert with over two decades of experience in developing strategic email marketing solutions. As the founder of Synchronicity Marketing, she has helped major brands including Google and Disney refine their email marketing strategies. Her expertise spans email program optimization, marketing automation, and strategic planning for enterprise-level organizations.

In this episode, Karen shares valuable insights on AI's impact on email marketing, drawing from her extensive experience working with leading brands and her recent participation in industry events. Her practical approach to AI integration, particularly in areas like content generation, data analysis, and testing optimization, offers email marketing professionals a balanced perspective on leveraging AI while maintaining human oversight and creativity.

Karen's work has consistently demonstrated the importance of strategic thinking in email marketing, and she offers listeners a free email strategy blueprint, showcasing her commitment to helping marketers develop effective program strategies even in an AI-driven landscape. Her expertise in balancing technological advancement with human creativity makes her insights particularly valuable for email marketing professionals navigating the evolving landscape of AI in email marketing.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we Discuss:
[02:31] AI's impact on email  marketing: current state and challenges
[06:38] Evaluating AI tools: pain points and performance gains
[10:49] AI content creation: disclosure and human oversight
[14:11] AI and email accessibility: Inclusion challenges
[20:18] Data privacy and AI: Consumer consent considerations
[24:58] AI's role in email deliverability
[28:15] The future of AI in email testing and optimization
[32:40] Final thoughts and a free email strategy blueprint

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:


]]> Thu, 21 Aug 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1971 AI might be shaking up the rules of email marketing, but one thing’s for sure—it can’t replace human strategy just yet. AI might be shaking up the rules of email marketing, but one thing’s for sure—it can’t replace human strategy just yet. AI email marketing, email automation, AI content generation, email deliverability, email personalization, marketing strategy AI copywriting tools, email testing, send time optimization, dynamic content, subscriber engagement, brand guidelines, email design automation No No Crossover | Millennium Live: Email Marketing: Extracting More Juice From The Squeeze https://podcasts.fame.so/e/pnm79pwn-millennium-live-email-marketing Crossover | Millennium Live: Email Marketing: Extracting More Juice From The Squeeze 64 1 No No 71v5wq90 Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights. Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights. 

On this episode, they unpacked one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email? 

Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution to brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive! 

Listen to the Millennium Alliance Podcast here: https://podcast.ausha.co/millennium-live-a-leadership-discovery-podcast

Topics we Discuss:

(02:21): Metrics that get execs’ attention 
(04:38): How to speak the C-level language 
(06:50): Are these email ROI numbers too good to be true?  
(09:00): The email marketing attribution struggle 
(10:48): The most important KPIs for email marketers 
(15:02): Diving into impact metrics 
(17:34): Multi-channel amplification through email marketing 
(19:09): Exploring AI tools for email marketing 
(22:40): Identifying email marketing pain points 
(25:04): Quick wins that move the ROI needle today 
(33:58): The legal implications of stretching the truth on your subscribers 
(36:38): Email After Hours 

If you enjoyed this episode then please either:


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]]> Thu, 04 Sep 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2335 Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights. Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights. No No I’ll Show You My Spam Folder if You Show Me Yours—Where Emails are Missing the Mark https://podcasts.fame.so/e/2n6q7418-spam-folder-emails-missing-the-mark I’ll Show You My Spam Folder if You Show Me Yours—Where Emails are Missing the Mark 65 1 No No j02rmz20 Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders.
Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders.
As email experts, Guy and Danielle are subscribed to thousands of email lists for research, which means they encounter a lot of spam—some justified, some not. Join them as they dive into their spam folders, share real-life examples (yes, they name names!), and uncover the do’s and don’ts of landing in the inbox.

What You'll Learn:
- How to properly implement AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
- Why open rates are becoming less reliable metrics and what to measure instead
- The scientific reasoning behind spam folder placement and how mailbox providers make filtering decisions
- How to optimize email size, subject lines, and preheaders to avoid spam folder placement (35-character threshold for subject lines)
- Why message size should stay under 100KB to prevent truncation and subsequent spam complaints
- The correlation between aggressive sales language and increased spam folder placement versus conversational, brand-centric messaging
…and so much more! 

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn


If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Fri, 12 Sep 2025 14:01:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2430 Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders. Guy and Danielle are popping the hood on the darkest corner of their email inboxes—their spam folders. email spam folder analysis, deliverability optimization, subject line testing, AI in email marketing, inbox placement strategies email preheader optimization, spam score metrics, authentication protocols, Gmail truncation rules, sender reputation management No No Emergency Tactics for Surviving the 2025 Mailbox Provider Revolution https://podcasts.fame.so/e/2n6q39p8-surviving-2025-mailbox-provider-revolution Emergency Tactics for Surviving the 2025 Mailbox Provider Revolution 66 1 No No j02rxn50 Alert! Alert! The mailbox providers are at it again! Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges—and opportunities—for email marketers to adapt their strategies. Alert! Alert! The mailbox providers are at it again! 
 
Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges—and opportunities—for email marketers to adapt their strategies. 
 
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant break down the latest developments from Gmail, Yahoo, Microsoft, and Apple. They discuss how these updates impact email deliverability and share actionable tips for marketers to tackle these changes ahead of the peak sales season. 
 
What You'll Learn: 

  • How Gmail's new Postmaster Tools v2 changes reputation monitoring—and why open rates still matter for deliverability tracking. 
  • The impact of Gmail's Manage Subscriptions page and strategies to prevent mass unsubscribes. 
  • How Gmail's new "most relevant" sorting and nudges require marketers to rethink engagement strategies. 
  • Why honest, transparent marketing is crucial as AI assistants and automated summaries become more prevalent. 
…and more! 

Additional Resources:


Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we Discuss:

[00:00] Intro & Overview of Recent Mailbox Provider Changes
[02:42] Why Providers Are Rolling Out New Inbox Features
[04:14] Gmail's Postmaster Tools v2: Changes & Impacts
[08:20] Understanding Gmail's New Subscription Management Features
[12:18] Gmail's Engagement Metrics & Promotions Tab Updates
[17:03] Gmail Annotations: Automated vs Sender-Controlled
[21:15] Yahoo's Catch-Up Feature & AI Email Assistants
[24:57] Legal Implications of AI-Generated Email Summaries
[27:35] Practical Tips for Adapting to New Inbox Changes
[30:47] Final Recommendations & Closing Thoughts

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Thu, 16 Oct 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1904 Alert! Alert! The mailbox providers are at it again! Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges—and opportunities—for email marketers to adapt their strategies. Alert! Alert! The mailbox providers are at it again! Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges—and opportunities—for email marketers to adapt their strategies. Gmail updates, email deliverability, AI in email, inbox placement, mailbox provider changes, unsubscribe management, Google Postmaster Tools, BIMI implementation, email annotations, promotional emails, Apple Mail tabs, Yahoo catch-up feature No No Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation https://podcasts.fame.so/e/q80vm7z8-email-marketing-questions-plummeting-open-rates Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation 67 1 No No p0knkw31 It’s your turn to take the mic! In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. It’s your turn to take the mic! 

In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. 

Don’t miss this actionable, bite-sized episode to help you become a stronger sender today!

You'll learn:
  • How to use AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
  • The truth behind declining open rates
  • How BIMI implementation can boost subscriber trust
  • How to protect your brand against sophisticated email scams, including the emerging threat of SpamGPT
  • How to account for the inbox changes at Apple and Yahoo that are affecting your deliverability.
…and more!

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

Topics we discuss:

[00:44] AI in email: Balancing automation with human touch
[02:43] Troubleshooting declining open rates: Beyond surface metrics
[05:05] Email scams and building trust with BIMI
[07:24] Cost-effective brand authentication solutions
[08:21] Connect with us: Share your email marketing questions
[09:06] Outro: Resources for stronger senders

If you enjoyed this episode then please either:


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Thu, 30 Oct 2025 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 556 It’s your turn to take the mic! In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. It’s your turn to take the mic! In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. AI email subject lines, email open rates, BIMI implementation, email sender reputation, email marketing trust, spam prevention brand voice in AI emails, email testing metrics, inbox placement rates, email authentication, subscriber engagement metrics, Apple Mail privacy changes email deliverability specialists, marketing automation experts, email campaign managers, deliverability optimization, sender score professionals, email compliance managers, SpamGPT threats, verified mark certificates No No Best of 2025—Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns https://podcasts.fame.so/e/1n330vzn-deliverability-data-first-marketing Best of 2025—Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns 68 1 No No m1jpkr61 It’s been a BIG year for email innovation—and 2026 is right around the corner! It’s been a BIG year for email innovation—and 2026 is right around the corner! 

Join Guy and Danielle as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. In this special episode, we’re diving into our favorite moments, packed with actionable takeaways and fresh ideas for the future of email marketing.

Get ready for rapid-fire insights on transitioning away from third-party cookies, using AI in email marketing, cold emailing in the B2B space, leading email teams like a pro, and so much more!

Featuring email marketing experts like Beata Linz, Karen Talavera, Sarah Kappler, and Philip Storey.

What you'll learn:

  • How to design zero- and first-party data collection strategies that replace third-party cookies while building and maintaining subscriber trust.
  • Proven strategies for sending cold B2B emails without harming sender reputation or deliverability.
  • Navigating the ethical boundaries of AI-powered email marketing—and when explicit subscriber consent is essential.
  • Tips for building the ultimate email marketing dream team.
  • How (and when!) to use humor effectively in your email campaigns to engage and delight your audience.


About the Guest(s)

Karen Talavera
Karen Talavera is a B2B email marketing expert and cold outreach strategist known for balancing compliance, deliverability, and acquisition strategy. With a pragmatic approach to list-based campaigns and domain warm-up infrastructure, she helps brands navigate the often-controversial world of cold email while maintaining sender reputation and avoiding spam filters. In this episode, Karen addresses the critical tension between aggressive acquisition and sustainable deliverability, offering real-world case studies and testing frameworks that challenge the industry's knee-jerk rejection of cold outreach. Her nuanced perspective on when cold email makes sense—and when it doesn't—provides essential guidance for email marketing managers tasked with growing B2B subscriber bases responsibly.

Sara Kappler
Sara Kappler is an AI ethics and automation strategist at Validity, specializing in the intersection of predictive analytics, personalization, and responsible data use in email marketing. With expertise in send-time optimization (AudiencePoint), dynamic content customization (Movable Ink), and inbox engagement signals, she bridges the gap between innovation and ethical AI implementation. In this episode, Sara explores real-world applications of machine learning—from Victoria's Secret's multi-thousand-version campaigns to cross-brand engagement analysis—while thoughtfully addressing consumer consent, data transparency, and the future of AI-powered email. Her insights are critical for deliverability professionals and email marketing managers seeking to leverage AI without compromising trust or compliance.

Philip Storey
Philip Storey is an email marketing agency leader and team-building strategist with a proven track record building high-performance "dream teams" around ambitious brands. With decades of experience solving email mysteries—from hidden deliverability crises to innovative revenue-driving campaigns (including the legendary TUI Travel champagne pre-booking initiative)—he brings a coaching mindset to email strategy and organizational design. In this episode, Philip shares hard-earned lessons on transitioning from individual contributor to leader, assembling world-class talent across design, development, deliverability, and account management, and knowing when to pivot or let go. His perspective on relationship-driven email marketing and the power of solving "the one thing" resonates deeply with email marketing managers and deliverability professionals building scalable, people-first teams.

Beata Linz 
Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection. 

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we discuss:
[00:19] From third-party cookies to zero and first-party data
[04:55] Progressive profiling: Building database richness without opt-in fatigue
[08:08] Customer data platforms: Unifying email, web, and mobile touch points
[11:25] Cold email testing protocol: Protecting sender reputation
[14:10] Personalization over templates: Avoiding spam filter triggers
[15:41] AI ethics and consent: Transparency in automation
[17:02] April Fools' campaigns: Humor as engagement driver
[22:38] Why brands fear humor (but consumers want it)
[24:47] Building Your email dream team: Recruitment and delegation
[27:23] Turning campaign failures into leadership moments
[28:21] Key Takeaways: 2025's essential email insights

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]]> Thu, 13 Nov 2025 11:48:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1776 It’s been a BIG year for email innovation—and 2026 is right around the corner! It’s been a BIG year for email innovation—and 2026 is right around the corner! email deliverability, first-party data, zero-party data, email marketing strategy, cookies and consent, cold email, AI in email marketing, personalization, email segmentation, progressive profiling, CDP customer data platform, email compliance third-party data alternatives, email authentication, sender reputation, email list validation, dynamic content, gamification in email, email preference centers, value exchange, data collection best practices, email frequency optimization, reengagement campaigns, email list quality No No The ABCs of B2B Email Marketing—Live at MarketingProfs B2B Forum https://podcasts.fame.so/e/5nz7y9w8-b2b-email-marketing-live-marketingprofs The ABCs of B2B Email Marketing—Live at MarketingProfs B2B Forum 69 1 No No 80zn8k30 Hello from Boston! Guy and Danielle were thrilled to meet up for the first time in person to record this live podcast episode at MarketingProfs B2B Forum! Hello from Boston!

Guy and Danielle were thrilled to meet up for the first time in person to record this live podcast episode at MarketingProfs B2B Forum!

B2B email sending comes with its own unique challenges, including high list churn, strict filtering, and long buying cycles. In this episode, we explore these obstacles and share actionable strategies to overcome them—all in front of a packed audience!

What You'll Learn:
  • How to distinguish between delivery rate and inbox placement rate
  • Why B2B consent quality directly impacts your sender reputation
  • Keeping your lists up to date in the high-churn B2B space
  • How to navigate Microsoft's reputation scoring system
  • Avoiding snowshoe spamming
  • The actionable framework for holiday season B2B sends that make sense


…and more!

About the Guest(s)

Danielle Gallant is an Email Strategist at Validity with 12 years of hands-on experience in email marketing and deliverability optimization. Specializing in B2B email challenges, list hygiene, and mailbox provider filtering systems, Danielle translates complex technical concepts into actionable strategies for senders of all levels. In this episode, Danielle provides critical insights into spam folder mechanics, authentication failures, and the hidden costs of reputation degradation across enterprise platforms. Her expertise in measuring performance at the mailbox provider level and navigating privacy-driven limitations makes her a trusted resource for email marketing managers and operations professionals looking to maximize inbox placement rates and campaign ROI.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson is a Customer Engagement Specialist at Validity with 25 years of experience in email marketing. Known for his deep expertise in email deliverability, authentication protocols, and B2B sender reputation management, Guy brings practical insights into the technical complexities that plague modern email programs. In this episode, Guy breaks down the critical differences between delivery rates and inbox placement rates, offering B2B marketers essential strategies for navigating corporate mailbox providers like Microsoft 365 and Google Workspace. His real-world examples and forward-thinking approach make this conversation invaluable for email marketing managers and deliverability professionals seeking to improve campaign performance and sender reputation.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we discuss:
[00:00] Intro
[00:06] Welcome to Email After Hours
[00:43] Understanding B2B Email Deliverability Challenges
[00:57] The Email After Hours Podcast
[02:48] Delivered vs. Inbox Placement: The Critical Difference
[03:47] The True Cost of B2B Inbox Placement Rates
[06:21] List Churn and Reputation Degradation in B2B
[07:20] Attribution Challenges in Longer Sales Cycles
[09:12] Google Workspace and Corporate Admin Controls
[12:01] Microsoft Office 365's Multi-Layered Filtering System
[15:41] Proofpoint Enterprise vs. Essential: A Two-Tier Delivery System
[16:32] How Proofpoint's Scoring System Works
[18:09] Quarantine Rates and Hidden Message Placement
[20:15] Broken Authentication and ARC Records
[22:34] SDR Prospecting and IP Reputation Damage
[23:50] Why You Should Never Use Snowshoe Spamming
[25:57] Holiday Email Campaigns: B2B Best Practices
[26:26] Monitoring Performance During Peak Sending Seasons
[27:56] How to View and Track Email Reputation Metrics
[28:58] Key Takeaways and Final Thoughts


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]]> Fri, 05 Dec 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1699 Hello from Boston! Guy and Danielle were thrilled to meet up for the first time in person to record this live podcast episode at MarketingProfs B2B Forum! Hello from Boston! Guy and Danielle were thrilled to meet up for the first time in person to record this live podcast episode at MarketingProfs B2B Forum! email deliverability, inbox placement rate, B2B email marketing, email authentication, spam filtering, email reputation, mailbox providers, email authentication records, ARC records, SPF DKIM DMARC, email list hygiene, email segmentation, email targeting, cold email campaigns, email consent, corporate email filters, Proofpoint filtering, Microsoft Office 365 email, Google Workspace email, email bounce rates, email compliance, email content testing, email link rewriting, email attachment scanning, bulk complaint level, spam confidence level, phishing confidence level No No Why Your Email Template Tanks Abroad—Cultural Segmentation Secrets with Rodrigo Brandão https://podcasts.fame.so/e/489mzy48-email-template-tanks-abroad Why Your Email Template Tanks Abroad—Cultural Segmentation Secrets with Rodrigo Brandão 70 1 No No v17rkyn0 Today the inbox, tomorrow THE WORLD! Scaling email programs internationally demands far more than translating templates—it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior. Today the inbox, tomorrow THE WORLD! 

Scaling email programs internationally demands far more than translating templates—it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior.

In this episode, Guy and Danielle sit down with Rodrigo Brandão of Be Growth to learn how he helped build a top-notch email strategy across 48 countries. Drawing from his experience scaling UTUA, a personal finance platform, Rodrigo shares battle-tested tactics for navigating diverse mailbox providers, regional compliance frameworks, and the data required to manage 25 million emails daily.

What you'll learn:
  • How to approach the nuances of each country
  • Why LGPD compliance (and GDPR-like regulations) actually improve deliverability performance
  • The 48-hour activation window as your primary indicator of list quality
  • How mailbox provider distribution shifts your entire technical strategy
  • The data infrastructure required to prevent catastrophic segmentation failure
…and so much more! .

About the Guest(s)

Rodrigo Brandão is the Head de Retenção at Be Growth, a Brazilian business hub with portfolio companies including Youtua, a leading personal finance advisory platform operating across 48 countries. With extensive expertise in scaling email marketing programs globally, Rodrigo has built and optimized email operations sending 25 million emails daily while navigating complex international regulations, diverse mailbox provider infrastructures, and culturally distinct consumer behaviors. His work spans critical challenges including LGPD compliance, multi-country segmentation, activation optimization, and deliverability management across varying regional conditions—from 80% activation rates in Norway to 40% in India. 

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/


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]]> Thu, 18 Dec 2025 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1961 Today the inbox, tomorrow THE WORLD! Scaling email programs internationally demands far more than translating templates—it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior. Today the inbox, tomorrow THE WORLD! Scaling email programs internationally demands far more than translating templates—it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior. global email marketing, international email campaigns, email deliverability across countries, multi-country email strategy, email marketing expansion, cross-border email programs, email personalization by region, email compliance LGPD, email segmentation strategy, email list hygiene, email bounce rates, spam filters by country, mailbox provider differences, email template localization, cultural adaptation email marketing, language preferences email, email engagement metrics, email provider infrastructure, DNS configuration email, IP reputation management, email frequency optimization, holiday email campaigns, regional email triggers, email activation campaigns No No Giving Tuesday Secrets, Giving an “F,” and More Nonprofit Email Program Tips with Kim Abuelhaj https://podcasts.fame.so/e/rnklwyr8-nonprofit-email-program-tips Giving Tuesday Secrets, Giving an “F,” and More Nonprofit Email Program Tips with Kim Abuelhaj 71 1 No No 70wj4vn1 Pushing a product? Easy. Pushing a cause? A whole other ballgame. Pushing a product? Easy. Pushing a cause? A whole other ballgame. 

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Kim Abuelhaj, Senior Director of Annual Giving and Membership at GLAAD, to explore the unique challenges of nonprofit email programs—where emotional resonance and mission advocacy replace transactional sales, and where deliverability directly impacts fundraising outcomes.

What you'll learn:
  • How to balance long-form storytelling with transactional email design
  • Why list hygiene and quarterly validation are non-negotiable for nonprofit sender reputation
  • How to leverage multi-channel donor engagement for increased lifetime value
  • How putting the “f” in  frankness and mission-first messaging outperformed traditional matching-gift campaigns
…and so much more!

About the Guest(s)

Kim Abuelhaj is Senior Director of Annual Giving and Membership at GLAAD, the world's largest LGBTQ media advocacy organization. With extensive expertise in nonprofit email marketing strategy, donor retention, and multi-channel fundraising campaigns, Kim brings deep insights into the unique challenges of mission-driven email programs. Her work focuses on balancing compelling storytelling with conversion strategy, managing donor relationships during economic volatility, and leveraging both digital and direct mail channels to maximize lifetime donor value. 

In this episode, Kim shares actionable strategies on nonprofit email best practices, deliverability optimization, and donor psychology—essential insights for email professionals working with mission-driven organizations. Her frank, data-driven approach to overcoming fundraising challenges without traditional marketing incentives offers valuable lessons for any marketer seeking to deepen subscriber engagement and build lasting relationships.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

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]]> Thu, 15 Jan 2026 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1970 Pushing a product? Easy. Pushing a cause? A whole other ballgame. Pushing a product? Easy. Pushing a cause? A whole other ballgame. nonprofit email marketing, nonprofit fundraising strategy, donor retention, email deliverability, email engagement metrics, storytelling in email campaigns, mission-driven marketing, nonprofit donor acquisition, email list hygiene, email segmentation strategy No No Conquering Your ESP Migration: Pro-level Email Strategies with Craig Hood https://podcasts.fame.so/e/lnqwr6wn-conquering-esp-migration-pro-level Conquering Your ESP Migration: Pro-level Email Strategies with Craig Hood 72 1 No No 81nvjqv1 Want to scare an email marketer? Just whisper, “ESP migration.” Want to scare an email marketer? Just whisper, “ESP migration.”

ESP migrations are notorious for being complex—but do they really have to be? In this episode of Email After Hours, Guy and Danielle sit down with Craig Hood, Email and SMS Leader at AstraZeneca, to unpack the real-world challenges of managing ESP migrations across 20+ markets, multiple regulatory frameworks, and competing stakeholder pressures. Craig walks through the process step-by-step, sharing actionable tips to help you transform from a migration fraidy-cat to your organization’s knight in shining armor.

What you'll learn:

  • How to establish email deliverability as non-negotiable with leadership and IT
  • Why ESP vendor selection should prioritize deliverability support over technology features alone
  • The importance of building compliance-first infrastructure for global email programs in the age of evolving privacy laws
  • How to customize IP warming strategies to account for Gmail's algorithmic differences
  • How to leverage AI for faster content production without compromising compliance standards


…and more!


About the Guest(s)
Craig Hood is an Email and SMS specialist at AstraZeneca with over 10 years of experience managing complex, multi-market email programs in the highly regulated pharmaceutical industry. Known for his expertise in email deliverability strategy and ESP migrations, Craig has successfully navigated the challenges of managing 20+ markets across multiple ESPs while maintaining compliance with regulations like GDPR. 

In this episode, Craig shares critical insights on executing enterprise-level ESP migrations, IP warming strategies, and positioning email deliverability as a business priority—offering actionable guidance for email marketing managers and deliverability professionals managing complex organizational environments.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

If you enjoyed this episode then please either:




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]]> Thu, 29 Jan 2026 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1582 Want to scare an email marketer? Just whisper, “ESP migration.” Want to scare an email marketer? Just whisper, “ESP migration.” ESP migration, email deliverability, IP warming, pharma email marketing, email infrastructure, domain migration, compliance regulations, email authentication, subdomain strategy, mailbox providers, GDPR email compliance, healthcare professional email lists, AI in email marketing, email content optimization, email list management, ISP relationships, bulk sender requirements, email rendering, med-legal review process, omnichannel email approach No No Your Email Content is Killing Your Deliverability—and How to Fix It with LB Blair https://podcasts.fame.so/e/6nr72998-email-content-killing-deliverability Your Email Content is Killing Your Deliverability—and How to Fix It with LB Blair 73 1 No No 815r7qq0 You work SO HARD to create a beautiful email… so why is it still going to spam? You work SO HARD to create a beautiful email… so why is it still going to spam?

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with LB Blair to uncover the email content mistakes that sabotage inbox placement. They’ll also dive into emerging trends that senders, mailbox providers, and subscribers can all agree on.

What You'll Learn:

  • Why image optimization is non-negotiable in 2026
  • How alt text became a powerful deliverability lever
  • The impact that rendering failures across dark mode and mobile have on subscriber experience
  • The two-click rule for auto-download PDFs
  • Why relevance is the ultimate deliverability signal


About the Guest(s)

LoriBeth (LB) Blair is a seasoned deliverability expert with years of hands-on experience solving complex sender reputation and inbox placement challenges for brands of all sizes. Known for her deep expertise in email authentication, content optimization, and cybersecurity's intersection with deliverability, LB has navigated virtually every email marketing trend and pitfall in the industry. 

In this episode, she shares critical insights on how email content—from image optimization and link security to responsive design and alt text—directly impacts inbox placement, providing actionable strategies that email marketing managers and deliverability professionals can implement immediately to protect their sender reputation.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 12 Feb 2026 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2002 You work SO HARD to create a beautiful email… so why is it still going to spam? You work SO HARD to create a beautiful email… so why is it still going to spam? mail deliverability, sender reputation, inbox placement, email content optimization, email authentication, spam folder avoidance, email image optimization, alt text for email, email link security, dark mode email design, email rendering, responsive email design, email list hygiene, email unsubscribe compliance No No Burning Down Email Best Practices with Beth O'Malley https://podcasts.fame.so/e/286q5wkn-burning-down-email-best-practices Burning Down Email Best Practices with Beth O'Malley 74 1 No No j12rpj61 What if everything you’ve been told about email marketing is WRONG?? What if everything you’ve been told about email marketing is WRONG??


In this episode, Guy Hanson and Danielle Gallant chat with Beth O'Malley, email strategist and self-described "queen of email," to go up against  the traditional sending advice that dominates email marketing. Together, they question and dismantle outdated best practices, expose metrics that mislead, and reveal why following the herd often leads marketers astray, especially when it comes to deliverability and long-term brand impact.

What you'll learn:
  • Why open rates are destroying your email strategy 
  • The Billboard Effect framework
  • The exclusion-first segmentation strategy
  • How trends can box in your strategy  and how to break free
…and more!

About the Guest(s)
Beth O'Malley is an independent email marketing strategist and self-described "queen of email," known for her contrarian approach to challenging established industry wisdom. With extensive experience managing email functions across enterprise organizations, she has shifted her focus to helping businesses reimagine their email strategies beyond conventional best practices. In this episode, Beth shares actionable insights on questioning outdated metrics, testing unconventional approaches, and measuring email's true impact beyond vanity metrics, making this conversation essential for Email Marketing Managers and deliverability professionals seeking to break free from industry dogma.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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]]> Thu, 26 Feb 2026 12:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2273 What if everything you’ve been told about email marketing is WRONG?? What if everything you’ve been told about email marketing is WRONG?? email marketing best practices, open rates, email deliverability, email strategy, engagement metrics, email performance, inbox placement, email campaigns, email automation, subscriber engagement, double opt-in, email segmentation, welcome flows, subject line testing, email frequency, inactive subscribers, disengaged audiences, email re-engagement, control segment testing, email attribution, meaningful action, time to conversion, email awareness channel, billboard effect, predictive coding, passive recognition, email content alignment, email exclusions No No Designing Email for Humans, Machines, and Everything In Between with Jay Oram https://podcasts.fame.so/e/58z7275n-designing-email-for-humans-machines Designing Email for Humans, Machines, and Everything In Between with Jay Oram 75 1 No No 81znpnq1 Don’t waste time chasing AI trends! Get back to the basics! Don’t waste time chasing AI trends! Get back to the basics!  

In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Jay Oram, Head of Development at Action Rocket, to explore why accessibility should be the foundation of every email build. From designing for smartwatches and AI summarization tools to improving deliverability through reply-to strategies and hidden text optimization, Jay shares practical, developer-first tactics to help brands create emails that work for every device, reader, and algorithm.


If you're building emails for humans, machines, and every screen size in between, this episode is your blueprint for staying relevant, compliant, and competitive.

What you’ll learn:

  • How replacing no-reply addresses with monitored reply-to inboxes can improve deliverability, engagement signals, and sender reputation
  • How to create accessible, semantically structured templates that remain adaptable for 2–3 years across new devices and platforms
  • Why accessibility best practices (proper heading hierarchy, live text, alt text, semantic HTML) also optimize emails for AI readers and voice assistants
  • How to test emails from the user’s perspective–listening via screen readers, previewing on smartwatches, and checking fallback rendering in Outlook and image-blocked environments
  • What regulatory changes around tracking and explicit opt-in consent may mean for open tracking and measurement in Europe


Jay Oram is Head of Development at Action Rocket, where he specializes in HTML/CSS email development, interactive builds, and Salesforce Marketing Cloud solutions. With a background in digital marketing and deep expertise in accessibility and AI-ready design, Jay helps brands create high-performing emails that balance creativity with real-world inbox performance. Outside of work, he’s a passionate canoe and kayak guide and pro team member for Pyranha and Venture Canoes.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Thu, 12 Mar 2026 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 2134 Don’t waste time chasing AI trends! Get back to the basics! Don’t waste time chasing AI trends! Get back to the basics! email accessibility, email development, responsive email design, AI email summaries, interactive emails, email personalization, email coding, email templates, reply-to addresses, email design systems, email client rendering, Outlook compatibility, Gmail optimization, smartwatch email display, voice assistant email reading, hidden text email, email preview text, semantic HTML email, font sizing accessibility, email image optimization, email table formatting, alt text strategy, email responsive design No No Funny…or Unsubscribed? April Fools Email Strategy Explained https://podcasts.fame.so/e/1n2r6yzn-april-fools-email-strategy-explained Funny…or Unsubscribed? April Fools Email Strategy Explained 76 1 No No 21996jv1 No episode today! (APRIL FOOLS)...Did we get you? ;) No episode today! (APRIL FOOLS)...Did we get you? ;) 

In this episode of Email After Hours, Guy Hanson and Danielle Gallant tackle the delicate balance between humor and email performance in April Fools’ Day campaigns. While playful messaging can boost engagement and showcase brand personality, poor execution can confuse subscribers, trigger unsubscribes, and even harm inbox placement—especially in an era where AI tools are summarizing emails before they’re opened.


From avoiding sarcasm and niche humor to managing timing conflicts with major retail moments like Easter, discover what separates successful campaigns from misfires, with real-world examples across industries that stopped subscribers in their tracks. 

What you’ll learn:

  • How to use humor in email marketing without damaging trust or deliverability
  • How AI-powered inbox summaries can spoil or distort joke-based emails
  • Why sarcasm and niche humor are high-risk tactics
  • How humor can strengthen brand personality when executed authentically
  • Why clear date references help AI-driven inboxes correctly categorize your emails

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.


Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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]]> Thu, 26 Mar 2026 13:02:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1714 No episode today! (APRIL FOOLS)...Did we get you? ;) No episode today! (APRIL FOOLS)...Did we get you? ;) April Fools, email marketing, email humor strategy, email copywriting, promotional email campaigns, email engagement tactics, brand messaging in email, email marketing best practices No No The Controversial Truth About Email Sending Frequency, Spam, and Subscriber Behavior with Dela Quist https://podcasts.fame.so/e/x8vlvw38-controversial-truth-email-sending-frequency The Controversial Truth About Email Sending Frequency, Spam, and Subscriber Behavior with Dela Quist 77 1 No No 70yprvn1 Who doesn't love a little email controversy? In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Dela Quist, one of the most respected voices in email marketing. They challenge some of the industry's most deeply held beliefs, from “send fewer, higher-quality emails” to the fear of the spam folder. Who doesn't love a little email controversy?

In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Dela Quist, one of the most respected voices in email marketing. They challenge some of the industry's most deeply held beliefs, from “send fewer, higher-quality emails” to the fear of the spam folder.
Dela makes a compelling case for a bold—and often controversial—perspective: sending more emails, when done consistently and correctly, can actually strengthen customer relationships and improve performance. 

What you’ll learn:
  • Why the spam folder isn’t necessarily “doom” and how inbox placement really works
  • How subscriber behavior and engagement signals are often misunderstood by marketers
  • Why unsubscribes are valuable signals and what they actually reveal about your audience
  • Why confirmed opt-in is gaining importance as mailbox algorithms evolve
  • What AI-driven inboxes mean for email strategy, frequency, and content creation


…and more!


P.S. If you check out the video version of this podcast, you’ll see a delightfully color-coordinated trio!


About Dela Quist

Dela Quist is the founder and former CEO of Alchemy Worx and Touchstone, and one of the most respected voices in email marketing. After acquiring Alchemy Worx in 2001, he built it into the largest agency dedicated entirely to email, working with global brands like Tesco, Getty Images, and Kraft.

Today, Dela advises startups, enterprise brands, and SaaS founders on email strategy, deliverability, retention, storytelling, and real-world AI implementation. A former member of the UK DMA Email Marketing Council and IAB leadership groups, he’s known for challenging conventional thinking and helping businesses cut through complexity to solve high-impact marketing problems quickly and effectively.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

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]]> Thu, 09 Apr 2026 11:00:00 +0000 Sender Score Powered By Validity Sender Score Powered By Validity 1976 Who doesn't love a little email controversy? In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Dela Quist, one of the most respected voices in email marketing. They challenge some of the industry's most deeply held beliefs, from “send fewer, higher-quality emails” to the fear of the spam folder. Who doesn't love a little email controversy? In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Dela Quist, one of the most respected voices in email marketing. They challenge some of the industry's most deeply held beliefs, from “send fewer, higher-quality emails” to the fear of the spam folder. Send more email strategy, email frequency, email engagement, unsubscribe rates analysis, email deliverability best practices, inbox placement optimization, email marketing conventional wisdom, spam folder placement, brand recognition in email, subscriber behavior signals, email list segmentation, active vs inactive subscribers No No