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    <title>IMpulse - The Influencer Marketing Podcast</title>
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    <description>Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.</description>
    <copyright>Copyrights © 2024 All Rights Reserved by Phyllo</copyright>
    <language>en</language>
    <pubDate>Fri, 24 Feb 2023 13:24:54 +0000</pubDate>
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      <title>IMpulse - The Influencer Marketing Podcast</title>
      <link>https://podcasts.fame.so/impulse-the-influencer-marketing-podcast</link>
      <description>Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.</description>
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    <googleplay:author>Phyllo</googleplay:author>
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    <googleplay:summary>Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.</googleplay:summary>
    <googleplay:explicit>No</googleplay:explicit>
    <googleplay:block>No</googleplay:block>
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    <itunes:author>Phyllo</itunes:author>
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    <itunes:summary>Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.</itunes:summary>
    <itunes:subtitle>Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.</itunes:subtitle>
    <itunes:keywords>influencer marketing, business, content creator, technology, API, influencer, marketing, tech, content, inspire, educate</itunes:keywords>
    <itunes:owner>
      <itunes:name>Prateek Panda</itunes:name>
      <itunes:email>podcasts@getphyllo.com</itunes:email>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Welcome to Impulse: The Influencer Marketing Podcast</title>
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      <itunes:title>Welcome to Impulse: The Influencer Marketing Podcast</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>Welcome to IMpulse: The Influencer Marketing Podcast.

We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry.</description>
      <content:encoded><![CDATA[<div>Welcome to IMpulse: The Influencer Marketing Podcast.</div><div><br></div><div>We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry.&nbsp;<br>&nbsp;</div><div>Make sure to search for Phyllo in Apple Podcasts, Google Podcasts, Spotify or anywhere else podcasts are found and follow so you don’t miss any future episodes.&nbsp;</div><div><br></div><div>Thanks for listening and remember: Presence doesn’t equal influence. Are you doing enough to engage your target market?</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 18 Apr 2023 00:30:00 +0000</pubDate>
      <author>Phyllo</author>
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      <itunes:author>Phyllo</itunes:author>
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      <itunes:duration>139</itunes:duration>
      <itunes:summary>Welcome to IMpulse: The Influencer Marketing Podcast.

We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry.</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse: The Influencer Marketing Podcast.

We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry.</itunes:subtitle>
      <itunes:keywords>phyllo, prateek panda, impulse: the influencer marketing podcast, podcast, influencer marketing, aaron king, scott guthrie, oliver lewis</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&amp;C PMK</title>
      <link>https://podcasts.fame.so/e/48903m6n-aaron-king-at-r-c-pmk</link>
      <itunes:title>Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&amp;C PMK</itunes:title>
      <itunes:episode>1</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.</description>
      <content:encoded><![CDATA[<div>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today's guest is <a href="https://www.linkedin.com/in/aaron-king-5844133a/">Aaron King</a>, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.&nbsp;</div><div><br>Join them as they:</div><ul><li>Discuss how to implement an influencer marketing strategy</li><li>Dive into the success metrics of influencer marketing</li><li>Discuss the role of nano and micro-influencers</li><li>Examine what lies beyond the horizon in influencer marketing</li></ul><div><a href="https://www.linkedin.com/in/aaron-king-5844133a/"><br>Aaron King</a> is the VP of Influencer Growth and Innovation at <a href="https://www.itb-worldwide.com/">Rogers and Cowan PMK</a>. He is an Influencer marketing professional who has worked with many of the biggest brands in the world to develop and execute their Influencer strategies.</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 18 Apr 2023 12:30:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/87pkx2jw.mp3" length="66931982" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/2d9a2590-ddc0-11ed-91ff-796dd5e774e8/2d9a2700-ddc0-11ed-b617-cd6d16c7ded9.png"/>
      <itunes:duration>2091</itunes:duration>
      <itunes:summary>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.</itunes:summary>
      <itunes:subtitle>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Authenticity, Multi-Channel Approach, Creative Freedom, ROI Metrics, Micro and Nano Influencers, Creative Content, Relevant Trends, Virtual Influencers, Experiential Activations,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body</title>
      <link>https://podcasts.fame.so/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body</link>
      <itunes:title>Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body</itunes:title>
      <itunes:episode>2</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80545rk1</guid>
      <description>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.</description>
      <content:encoded><![CDATA[<div>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today's guest is <a href="https://www.linkedin.com/in/scottguthrie/">Scott Guthrie</a>, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator.&nbsp;</div><div><br>Scott is the only member to achieve Influencer Top 50 for three years in a row. He also sits on the advisory board of the Influencer Marketing Show and on the editorial board for Talking Influence and Influence Magazine.&nbsp;</div><div><br>Join them as they:</div><ul><li>Explore the growth of influencer marketing</li><li>Uncover the impact of Web 3.0</li><li>Analyse alternative revenue streams for creators</li><li>Examine brand safety in influencer marketing<br><br></li></ul><div>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 18 Apr 2023 13:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wz7mn9j8.mp3" length="65362128" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/3d343960-ddc4-11ed-b80d-351774c501a1/3d343af0-ddc4-11ed-97cc-314076dc836d.png"/>
      <itunes:duration>2042</itunes:duration>
      <itunes:summary>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.</itunes:summary>
      <itunes:subtitle>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Social Media Platforms, Web 3.0, Creator Content, Brand Safety, Morality Clauses, Priming Effect, Creator-Owned Brands, Creative Directors for Brands, Out-of-Home Campaigns</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group</title>
      <link>https://podcasts.fame.so/e/lnqz0138-oliver-lewis-at-the-fifth-group</link>
      <itunes:title>The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group</itunes:title>
      <itunes:episode>3</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81nn4p21</guid>
      <description>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.</description>
      <content:encoded><![CDATA[<div><br>Welcome to Impulse, <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">The Influencer Marketing Podcast</a>. I'm your host Prateek Panda, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today's guest is <a href="https://www.linkedin.com/in/oliver-lewis-2018">Oliver Lewis</a>, CEO and Founder at <a href="https://www.linkedin.com/company/12983705/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BYy96Mw49Thq7Xj%2BiVETnpA%3D%3D">THE FIFTH Group</a>, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.</div><div><br>Join them as they:</div><ul><li>Discuss if digital marketers should invest time in learning about influencer marketing</li><li>Share the relevance of trust, transparency, and professionalism in marketing</li><li>Talk about the art and science of identifying and connecting relevant influencers with brands</li><li>Discuss the role of micro and nano influencers</li></ul><div><br><a href="https://www.linkedin.com/in/oliver-lewis-2018">Oliver Lewis</a> describes himself as a passionate media, marketing, and commercial leader with 18 years of experience in digital media, social, and product development. He has a well-established track record in commercial strategy, innovation, marketing, and business development. Oliver is the Founder of <a href="https://www.linkedin.com/company/12983705/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BYy96Mw49Thq7Xj%2BiVETnpA%3D%3D">THE FIFTH Group</a> and a regular keynote speaker and industry commentator.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Mon, 01 May 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8x9mm4kw.mp3" length="76983901" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/689f5b60-e87f-11ed-8e2d-991912ffd9fc/689f5cb0-e87f-11ed-83da-cf787f38d1a2.png"/>
      <itunes:duration>2405</itunes:duration>
      <itunes:summary>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.</itunes:summary>
      <itunes:subtitle>Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.</itunes:subtitle>
      <itunes:keywords>Phyllo, THE FIFTH Group, Oliver Lewis, Prateek Panda, The Influencer Marketing Podcast, influencer marketing, influencer marketing platform, social media influencer marketing, creator economy, content creator economy, content creator platforms, content creator data, content creator tools, creator economy api, api for content creators, creator fintech,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices</title>
      <link>https://podcasts.fame.so/e/286jqm58-jennifer-quigley-jones-at-digital-voices</link>
      <itunes:title>From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices</itunes:title>
      <itunes:episode>4</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">j124r7p1</guid>
      <description>Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.</description>
      <content:encoded><![CDATA[<div><br>Welcome to IMpulse; The <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today's guest is <a href="https://www.linkedin.com/in/jennifer-quigley-jones">Jennifer Quigley-Jones</a>, CEO of <a href="https://www.digitalvoices.com/">Digital Voices</a>. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.<br><br></div><div>Join them as they:</div><ul><li>Discuss the pivot in influencer marketing from awareness to conversions</li><li>Look at the role of authenticity in influencer marketing</li><li>Talk about the need to cast a wider influencer net and address a larger audience</li><li>Look at using first-party data to match brands with influencers</li><li>Discuss how influencer marketing requires multiple touchpoints for conversions<br><br></li></ul><div>Jennifer Quigley-Jones is the CEO &amp; founder of Digital Voices; an agency that drives brand growth through the power of influence. The agency has offices in the USA and UK and has run campaigns in 36 countries, with 19 native languages spoken on the team. Digital Voices was named Influencer Marketing Company of the Year in 2022.<br><br></div><div>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 06 Jun 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wj0kz5nw.mp3" length="84483133" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/eb19a440-0444-11ee-b893-1723114e8849/eb19a6e0-0444-11ee-9831-bfc99d38318d.png"/>
      <itunes:duration>2112</itunes:duration>
      <itunes:summary>Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.</itunes:subtitle>
      <itunes:keywords>Marketing Funnel, Defining Customer Profiles, Influencer Conversions, Digital Voices, Jennifer Quigley-Jones, Phyllo, Prateek Panda, The Influencer Marketing Podcast, influencer marketing, influencer marketing platform, social media influencer marketing, creator economy, content creator economy, content creator platforms, content creator data, content creator tools, creator economy api, api for content creators, creator fintech,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH</title>
      <link>https://podcasts.fame.so/e/q80xlrz8-liang-chiu-at-cti-international-brand-social-watch</link>
      <itunes:title>The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH</itunes:title>
      <itunes:episode>5</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p0kj2q31</guid>
      <description>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!</description>
      <content:encoded><![CDATA[<div>Welcome to<a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188"> IMpulse, The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today's guest is <a href="https://www.linkedin.com/in/liangc/">Liang Chiu</a>, Director of Influencer Marketing &amp; Brand Partnerships for <a href="http://www.brandsocialwatch.com/">CTI International BRAND SOCIAL WATCH</a>. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!<br><br></div><div>Join us as we:</div><ul><li>Share the one hot take that influencer marketers aren’t aware of</li><li>Talk about how companies can get started in influencer marketing</li><li>Discuss the pivot in influencer marketing towards measurement and ROI</li><li>Look at the challenges in identifying and matching influencers to brands</li><li>Emerging trends in influencer marketing</li><li>Advise marketers getting started in influencer marketing</li></ul><div><br></div><div>Liang Chiu is an influencer marketing and brand partnerships professional with over twenty years of experience in the marketing and online industry, primarily focusing on B2C/ DTC eCommerce across different industries. He is the Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH, an advertising services company that brings brands into the social media and mobile world through engaging content.<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 13 Jun 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w0v16x1w.mp3" length="50816521" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/9c1327f0-0a0f-11ee-a132-3b43a7193153/9c132980-0a0f-11ee-bb30-219b04b1ab23.jpg"/>
      <itunes:duration>1270</itunes:duration>
      <itunes:summary>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing &amp; Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!</itunes:subtitle>
      <itunes:keywords>Influencer marketing,  Brand partnerships,  Performance measurement,  Revenue share model, Influencer discovery platforms,  Authenticity and credibility of influencers,  Live stream selling,  Nascent stages of influencer marketing,  Influencer marketing hub,  Creator economy, Liang Chiu, CTI International BRAND SOCIAL WATCH, Marketing Funnel, Defining Customer Profiles, Influencer Conversions, Phyllo, Prateek Panda, The Influencer Marketing Podcast, influencer marketing, influencer marketing platform, social media influencer marketing, creator economy, content creator economy, content creator platforms, content creator data, content creator tools, creator economy api, api for content creators, creator fintech,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice</title>
      <link>https://podcasts.fame.so/e/rn7q9lyn-colleen-stauffer-at-creative-juice</link>
      <itunes:title>We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice</itunes:title>
      <itunes:episode>6</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">k18x4jm1</guid>
      <description>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. 

Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel.</description>
      <content:encoded><![CDATA[<div><br>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse - The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Our guest today is <a href="https://www.linkedin.com/in/stauffercolleen">Colleen Stauffer</a>, Head of Marketing and Communication at <a href="https://www.getjuice.com/">Creative Juice</a>; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes.&nbsp;<br><br></div><div><br>Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel. &nbsp;<br><br></div><div>Join us as we:</div><ul><li>Discuss how Creative Juice helps solopreneur creators and its USP</li><li>Talk about key creator marketing and influencer marketing trends</li><li>Take a look at the role of authenticity in influencer marketing</li><li>Discuss the impact of Web 3.0 on creative businesses</li><li>Dissect Key Drivers of the creative economy</li><li>Examine how brands can use influencer marketing as a growth channel<br><br></li></ul><div>Colleen has been a marketing and creative head at established brands like Pinterest and Clorox. She is a business marketing expert across traditional and paid media, lifecycle management, content strategy, SEO, social media, and public relations. Colleen has a record of driving brand success through globally integrated purpose work, marketing campaigns, and business strategy.&nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 27 Jun 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w4vmqkpw.mp3" length="88725384" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/3cd7a360-1423-11ee-b6e3-9d4bddffa4a6/3cd7a700-1423-11ee-aa99-fd7ed6055b1b.png"/>
      <itunes:duration>2218</itunes:duration>
      <itunes:summary>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. 

Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel.</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. 

Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel.</itunes:subtitle>
      <itunes:keywords>Marketing and Communication, Colleen Stauffer, Phyllo, Prateek Panda, IMpulse - The Influencer Marketing Podcast, Solopreneur Creators, Influencer Marketing, Creative Economy, Creative Juice,  Fintech, Creator ecosystem,  Small businesses,  Cash flow management,  Compliance laws,  Rev share funding,  Creator middle class,  Web 3.0,  Influencer marketing,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase</title>
      <link>https://podcasts.fame.so/e/r8kzk00n-justin-levy-at-demandbase</link>
      <itunes:title>The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase</itunes:title>
      <itunes:episode>7</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71w2zpp0</guid>
      <description>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. 
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. 
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!</description>
      <content:encoded><![CDATA[<div>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse - The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Our guest today is <a href="https://www.linkedin.com/in/justinlevy/">Justin Levy</a>, the Head of Influencer Marketing and Community at <a href="https://www.demandbase.com/">Demandbase</a>, a company that offers B2B clients transformational ABM and GTM tools.&nbsp;<br><br></div><div>Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.&nbsp;<br><br></div><div>Join us as we:</div><ul><li>Understand the difference between B2B and B2C influencer marketing</li><li>Discuss how to build campaigns with creators and influencers</li><li>Look at the time taken to create and launch campaigns</li><li>Share tips for brands looking to launch their influencer marketing campaigns</li><li>Match brand needs with large, micro, and nano influencers</li></ul><div><br></div><div>Justin Levy is the Head of Influencer Marketing and Community at Demandbase. He has over 15 years of expertise in corporate social media, influencer marketing, content creation, and community building for major companies such as ServiceNow and Citrix and consulting with AMD, PepsiCo, Microsoft, and Molson Coors. Justin was named one of the 25 Top B2B Marketing Influencers to Follow in 2023 and one of the 20 B2B Influencer Marketing Experts to Follow.<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 11 Jul 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/821m0xrw.mp3" length="91669942" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/66527550-1cd8-11ee-bb5b-870a621a42c2/66527cc0-1cd8-11ee-8d06-c3472acb5ebb.png"/>
      <itunes:duration>2291</itunes:duration>
      <itunes:summary>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. 
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. 
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. 
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. 
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!</itunes:subtitle>
      <itunes:keywords>B2B influencer marketing, Influencer marketing strategies, Building relationships with influencers, Micro-influencers, Authenticity in influencer marketing, Influencer partnerships, Measuring success in influencer campaigns, Return on investment in influencer marketing, Engaging with influencers on LinkedIn, Finding and evaluating influencers, Prateek Panda, Justin Levy, Phyllo, IMpulse - The Influencer Marketing Podcast, Influencer Marketing Podcast, Demandbase, influencer marketing, influencer marketing platform, social media influencer marketing, creator economy, content creator economy, content creator platforms, content creator data, content creator tools, creator economy api, api for content creators, creator fintech,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group</title>
      <link>https://podcasts.fame.so/e/x816y9rn-aaron-costa-of-hylink-group</link>
      <itunes:title>Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group</itunes:title>
      <itunes:episode>8</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">7137q8z1</guid>
      <description>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. 
Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!</description>
      <content:encoded><![CDATA[<div>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse - The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Our guest today is <a href="https://www.linkedin.com/in/aarongcosta/">Aaron Costa</a>, Director of Client Engagement at <a href="https://hylinkgroup.com/">Hylink Group</a>, a collection of integrated marketing agencies.&nbsp;<br><br></div><div>Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!<br><br></div><div>We cover the following touchpoints:</div><ul><li>Aaron’s hot controversial take on influencer marketing</li><li>Influencer marketing from the lens of small and big brands</li><li>The role of authenticity and trust in influencer marketing</li><li>The evolution of influencer marketing</li><li>Defining use cases for influencer marketing, brand visibility vs ROI</li><li>The rise of virtual and AI-driven influencers</li><li>How small brands can get started in influencer marketing</li></ul><div><br></div><div>Aaron has over 20 years of marketing experience and is a results-driven, highly motivated professional. His track record of developing successful strategies, managing C-level client relationships, and maximising ROI speaks for itself. Aaron employs a mix of smart data and engaging creatives to best meet his client's needs and objectives.</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 25 Jul 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8x9525mw.mp3" length="85777762" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/a9ed3230-27ec-11ee-a0b3-9b71236c712d/a9ed33c0-27ec-11ee-a6ca-e7193dba1100.png"/>
      <itunes:duration>2144</itunes:duration>
      <itunes:summary>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. 
Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. 
Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!</itunes:subtitle>
      <itunes:keywords>B2B influencer marketing, Influencer marketing strategies, Virtual influencers,Digital advertising, Social media engagement, Target audience behavior, Talent pool, Brand awareness  Prateek Panda, Aaron Costa, Phyllo, IMpulse - The Influencer Marketing Podcast, Influencer Marketing Podcast, Hylink Group, influencer marketing, influencer marketing platform,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro</title>
      <link>https://podcasts.fame.so/e/lnq0lq28-michelle-silverblatt-of-vagaro</link>
      <itunes:title>Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro</itunes:title>
      <itunes:episode>9</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81n4wyk1</guid>
      <description>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!</description>
      <content:encoded><![CDATA[<div><br>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse, The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today our guest is <a href="https://www.linkedin.com/in/michellesiegel">Michelle Silverblatt</a>, Global Director of Social Media and Influencer Marketing at <a href="https://www.vagaro.com/pro">Vagaro</a>. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!<br><br></div><div>Join us as we:</div><ul><li>Share the one hot take that influencer marketers aren’t aware of</li><li>Delve into the power of authenticity in influencer marketing</li><li>Discuss the right approach to influencer marketing campaigns</li><li>Look at the value of tracking conversions and ROI</li><li>Consider the importance of finding influencers who already use and love your product</li><li>Unpack emerging trends in influencer marketing</li></ul><div><br></div><div>Michelle Silverblatt is an influencer marketer with over ten years of experience in the marketing industry. She is the Global Director of Social Media and Influencer Marketing at Vagaro, a cloud-based salon, spa, and fitness business management solution that allows professionals to book appointments and manage various facility roles.</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 08 Aug 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/83lxllvw.mp3" length="77025697" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/8d542730-32e9-11ee-8c66-41ffa429a0c5/8d5428d0-32e9-11ee-a051-370002405b3f.png"/>
      <itunes:duration>1925</itunes:duration>
      <itunes:summary>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!</itunes:subtitle>
      <itunes:keywords>Influencer marketing podcast,Authenticity in brand partnerships Vagaro ,Cloud-based business management solution,Small businesses in beauty, fitness, and wellness industries, Content teams and creative ideas, Finding authentic influencers, authenticity  Influencer marketing strategies, Virtual influencers,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo</title>
      <link>https://podcasts.fame.so/e/1n2jm4zn-gregory-curtis-of-arecibo</link>
      <itunes:title>The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo</itunes:title>
      <itunes:episode>10</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">2192y7v0</guid>
      <description>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.</description>
      <content:encoded><![CDATA[<div>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse, The Influencer Marketing Podcast</a>. I'm your host <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today our guest is <a href="https://www.linkedin.com/in/gregorycurtisjr/">Gregory Curtis</a>, CEO of<a href="https://www.linkedin.com/company/arecibo-studio/"> Arecibo</a>. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the significance of it when targeting the Gen Z market, this is an episode filled with crucial advice for anyone looking to uplevel their marketing game.<br><br></div><div>Join us as we:</div><ul><li>Define and emphasise the importance of multicultural marketing</li><li>Examine how marketers can embrace multicultural marketing without appearing opportunistic</li><li>Discuss how Gregory’s diverse background has influenced his approach to marketing</li><li>Highlight the importance of authenticity in influencer marketing campaigns</li><li>Explore how to get started with multicultural marketing</li><li>Delve into whether multicultural will be the new standard</li><li>Shed light on the mental pressure influencers experience</li></ul><div><br></div><div>Gregory Cutis is a multicultural marketing expert and media specialist with nearly fifteen years of experience in strategic sales, existing and emerging media, business strategy, and culturally relevant marketing. He is currently the Director of Agency Partnerships at Arecibo where he has spearheaded the revival of Arecibo’s multicultural audience solutions to help brands precisely connect with key segments.</div><div><br></div><div>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 22 Aug 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/853jm148.mp3" length="91292733" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/6c166f40-41c4-11ee-905a-456337d4c961/6c1698e0-41c4-11ee-baa9-cfdd318fef23.png"/>
      <itunes:duration>2282</itunes:duration>
      <itunes:summary>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.</itunes:subtitle>
      <itunes:keywords>Multicultural influencer marketing, Importance of multicultural marketing, Gen Z consumer market, Influencer marketing podcast, Gregory Curtis, IRI, Influencer marketing podcast ,Influencer marketing strategies, Virtual influencers,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman</title>
      <link>https://podcasts.fame.so/e/mn44967n-exploring-the-latest-trends-in-influencer-marketing-insights-from-jessy-grossman</link>
      <itunes:title>Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman</itunes:title>
      <itunes:episode>11</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x069mkj1</guid>
      <description>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. 
Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.</description>
      <content:encoded><![CDATA[<div>Welcome to <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse - The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Our guest today is <a href="https://www.linkedin.com/in/jessygrossman/">Jessy Grossman</a>, Founder of <a href="https://www.iamwiim.com/">Women in Influencer Marketing</a>, a platform to connect the influencer marketing industry.&nbsp;<br><br></div><div>Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.&nbsp;<br><br></div><div>This conversation provides valuable insights into the world of influencer marketing and the industry's evolving landscape.</div><div><br>Join us as we discuss:</div><ul><li>Jessy’s hot take on influencer marketing</li><li>Opportunities in the creative economy space</li><li>Resolving pricing ambiguity in influencer marketing</li><li>Identifying authentic influencers for brands</li><li>Building a good talent management strategy</li><li>Tips and advice for aspiring influencer marketers</li></ul><div><br>Jessy Grossman is a pioneer in the entertainment and media space with over a decade of experience working with talent while always incorporating a sharp, forward-thinking mindset. Since 2009, Jessy has been at the forefront of the digital content revolution. From strategic leadership to an obsession with technology and a knack for negotiations, Jessy's work in the digital/commercial realm has created new digital opportunities for dozens of influencers. She went on to sell her talent agency and is now focused on her passion project: Women in Influencer Marketing.</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 05 Sep 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w3lx6948.mp3" length="90337697" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/f838f820-48e1-11ee-b7d7-e5fad215e9d5/f838fba0-48e1-11ee-be51-d9a2df691cbd.png"/>
      <itunes:duration>2258</itunes:duration>
      <itunes:summary>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. 
Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.</itunes:summary>
      <itunes:subtitle>Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. 
Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, influencer, marketing, creator economy, creative, Podcast, influencer marketing, women in influencer marketing, Jessy Grossman, trends in Influencer Marketing,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media</title>
      <link>https://podcasts.fame.so/e/x8y63ppn-why-brands-should-be-their-own-influencers-full-disclosure-with-lola-oritz</link>
      <itunes:title>Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media</itunes:title>
      <itunes:episode>12</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">l0475jj1</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. 
Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.</description>
      <content:encoded><![CDATA[<div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome <a href="https://www.linkedin.com/in/lola-ortiz/">Lola Oritz</a>, Executive Director at <a href="https://smartcookiemedia.com/">Smart Cookie Media</a>, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast.&nbsp;<br><br></div><div>Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.&nbsp;<br><br></div><div>Join us as we explore the following topics:&nbsp;</div><ul><li>How brands can become their own influencers</li><li>Understanding your audience and focusing on authenticity</li><li>The importance of using user-generated content and tracking key metrics</li><li>Emerging trends in social content creation</li><li>How humans react to AI influencers</li></ul><div><br></div><div>Lola Ortiz is a strategic marketing specialist with over ten years of experience in strategic development, target audience definition, brand launch, commercial offerings, and digital brand strategy. She is the Executive Director at Smart Cookie Media, a full-solution marketing firm focused on creating thought leadership for brands and individuals.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 19 Sep 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8vynm3nw.mp3" length="74261942" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/e698f9f0-53eb-11ee-a454-538019fea22f/e698fb90-53eb-11ee-b02f-ada6baaba860.png"/>
      <itunes:duration>1856</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. 
Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. 
Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing Podcast, influencer podcast, influencer marketing, lola ortiz, smart cookie media, Brands and influencers, Thought leadership content, User-generated content, Metrics in influencer marketing, Social content creation, Authenticity in marketing, AI tools in marketing AI influencers, Humanizing brands</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social</title>
      <link>https://podcasts.fame.so/e/mn443lqn-the-role-of-user-generated-content-in-influencer-marketing-insights-from-ashley-cline</link>
      <itunes:title>The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social</itunes:title>
      <itunes:episode>13</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x0698r21</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. 
Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!</description>
      <content:encoded><![CDATA[<div>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!<br><br></div><div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. It’s my pleasure to welcome <a href="https://www.linkedin.com/in/ashcline/">Ashley Cline</a>, VP and Co-Founder of <a href="https://icecreamsocial.io/">Ice Cream Social</a>, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!&nbsp;<br><br></div><div>Join us as we explore the following topics:<br><br></div><ul><li>How to become an influencer without an audience and social presence&nbsp;</li><li>The role of user-generated content in influencer marketing</li><li>Does brand affiliation cloud the influencer's reviews?</li><li>Best practices for companies when drafting influencer contracts</li><li>Why brands need to build an influencer portfolio across macro, micro, and nano-influencers<br><br></li></ul><div>Ashley Cline is a certified specialist in content, email, and search marketing. She is also a customer acquisition specialist. During her tenure in the field, Ashley has held nearly every role in the digital marketing space and is also the Co-Founder of Ice Cream Social, a powerful social invite tool. &nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 03 Oct 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8nn50l78.mp3" length="83606464" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b3d46830-5ef1-11ee-878e-294ac5193467/b3d46990-5ef1-11ee-8ee2-8f687aee6cb4.png"/>
      <itunes:duration>2090</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. 
Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. 
Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!</itunes:subtitle>
      <itunes:keywords>UGC campaigns, User-generated content, Influencer contracts, Influencer marketing, Content marketing specialist, Micro-influencers, Uploading process, Digital marketing, Ice Cream Social, Phyllo, Ashley Cline</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo</title>
      <link>https://podcasts.fame.so/e/rnkr0yw8-building-a-community-driven-and-sustainable-fashion-brand-insights-from-kristian-hansen</link>
      <itunes:title>Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo</itunes:title>
      <itunes:episode>14</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">70wnpv41</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand.  
Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.</description>
      <content:encoded><![CDATA[<div><br>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!<br><br></div><div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of <a href="https://slojeans.co/">Slo</a>, a community-driven slow fashion brand. &nbsp;<br><br></div><div>Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.&nbsp;<br><br></div><div>Join us as we explore the following topics:<br><br></div><ul><li>The role of influencer marketing in building a community-driven brand</li><li>Listening to community feedback to align the brand with customer needs</li><li>The relevance of email marketing for engagement, segmentation, and conversion</li><li>The best platform for organic reach and audience engagement</li><li>Best practices for brands while leveraging influencer marketing</li></ul><div><br></div><div>They call him the jeans guy; they may as well add the startup guy to his moniker. In an eight-year career, Kristian has launched six successful startups in fashion and media globally, from Dubai to Los Angeles and Toronto. He is currently the Founder and CEO of Slo, a community-driven and sustainable slow fashion brand.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 17 Oct 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8536l7p8.mp3" length="83789321" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b11b4af0-6c3d-11ee-b093-79cbea5f9a2c/b11b4c60-6c3d-11ee-b92a-17ca42c8b75c.png"/>
      <itunes:duration>2094</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand.  
Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand.  
Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.</itunes:subtitle>
      <itunes:keywords>influencer, influencer marketing, influencer marketing platform, social media influencer marketing, creator economy, content creator economy, content creator platforms, content creator data, Kristian Hansen, Fast fashion, Slo, fashion, slow fashion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company</title>
      <link>https://podcasts.fame.so/e/xn16rzv8-don-t-neglect-tiktok-advice-from-marisa-blackwell</link>
      <itunes:title>Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company</itunes:title>
      <itunes:episode>15</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">7037z540</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.</description>
      <content:encoded><![CDATA[<div>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!<br><br></div><div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, I am joined by <a href="https://www.linkedin.com/in/marisa-maxwell-marketing/">Marisa Blackwell</a>, Influencer Marketing Director at <a href="https://www.linkedin.com/company/the-aragon-company/">The Aragon Company</a>.<br><br></div><div>Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.<br><br></div><div>Join us as we explore the following topics:<br><br></div><ul><li>Reaching wider audiences on TikTok</li><li>Identifying the right influencers for your campaigns</li><li>Balancing authenticity and driving ROI</li><li>Measuring success in ROI for an influencer marketing campaign</li><li>The scalability of influencer marketing</li></ul><div><br></div><div>Marisa is an adventurous marketer with over ten years of experience across user acquisition, social media, and influencer marketing. As Influencer Marketing Director, she currently oversees new business partnerships, accounts, and operations for The Aragon Company’s influencer marketing programs.&nbsp;</div><div><br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 24 Oct 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w7p3xpq8.mp3" length="55053582" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/2963da20-7245-11ee-b449-e37abcc51c51/2963db80-7245-11ee-98c3-1d9b2a982c22.png"/>
      <itunes:duration>1376</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.</itunes:subtitle>
      <itunes:keywords>Influencer marketing on TikTok, Popularity of TikTok, Appeal to younger and older demographics, Authenticity in influencer marketing, Brand messaging and influencer creativity, Measuring ROI in influencer marketing campaigns, Tracking links for conversions and purchases, Scalability in influencer marketing, Successful TikTok campaigns, Best practices for measuring success on TikTok</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast</title>
      <link>https://podcasts.fame.so/e/28x301qn-creating-a-movement-how-community-can-transform-your-brand-a-discussion-with-lloyed-lobo</link>
      <itunes:title>Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast</itunes:title>
      <itunes:episode>16</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">60m46l31</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&amp;D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. 
Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.</description>
      <content:encoded><![CDATA[<div>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!<br><br></div><div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. It’s my pleasure to welcome <a href="https://www.linkedin.com/in/lloyedlobo/">Lloyed Lobo</a>, Co-Founder, and Board Member at <a href="https://www.linkedin.com/company/boast-ai/">Boast</a>, a fintech platform that provides R&amp;D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of <a href="https://tractionconf.io">Traction</a>, a global community of over 100,000 entrepreneurs and innovators.&nbsp;<br><br></div><div>Tune in to learn more about the importance of building a community for brands. They share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed introduces the traits of successful communities and emphasizes the value of consistency and engagement.<br><br></div><div>Join us as we cover the following topics:<br><br></div><ul><li>Using communities as a competitive differentiator</li><li>What is “brand rub,” and how can it help brands?</li><li>What is the Camper concept, and how do successful brands use it?</li><li>Building a community is not a marketing strategy, but what is it?</li><li>How do superfans drive brand advocacy?<br><br></li></ul><div>Lloyed has been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. He is a software engineer by education and a community builder by passion. Lloyed co-founded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators and co-founded and helped bootstrap Boast.AI to 8 figures ARR.&nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 31 Oct 2023 10:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w6lrk5jw.mp3" length="92451525" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/47bfe4d0-77c3-11ee-a20e-6757bcb0281b/47bfe630-77c3-11ee-b6d2-7f2ba40a84b9.png"/>
      <itunes:duration>2311</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&amp;D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. 
Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&amp;D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. 
Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.</itunes:subtitle>
      <itunes:keywords>Lloyd Lobo, R&amp;D tax credits for startups, Community-led growth model, Influencer marketing, Building a community, Short-form content on TikTok, Ideal customer profile, Online platforms like WhatsApp and Discord, Challenges and motivations behind community-led businesses</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit</title>
      <link>https://podcasts.fame.so/e/m844l6y8-jim-huffman-ceo-of-growthhit</link>
      <itunes:title>Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit</itunes:title>
      <itunes:episode>17</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x169rkn0</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. 
Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.</description>
      <content:encoded><![CDATA[<div>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!</div><div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. It’s my pleasure to welcome <a href="https://www.linkedin.com/in/jimwhuffman/">Jim Huffman</a>, Author, Podcast Host, and CEO of <a href="https://growthhit.com/">GrowthHit</a>, a growth marketing consultancy.&nbsp;<br><br></div><div>Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.<br><br></div><div>Join us as we explore the following topics:<br><br></div><ul><li>Using influencer marketing to gain an “unfair” advantage over competition</li><li>Advice for a group marketing agency</li><li>A roadmap for e-commerce companies wanting to start with influencer marketing</li><li>The role of user-generated content in influencer marketing</li><li>Metrics to track across the marketing funnel</li><li>Effective alignment of influencers and brands</li><li>Convergence of influencer and growth marketing<br><br></li></ul><div>As the CEO of GrowthHit, a growth marketing consultancy, Jim has helped his clients generate over $250M in sales. Jim is also the host of the If I Was Starting Today podcast and the Author of the Amazon best-seller, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot for 72 hours. Jim wears multiple hats, including that of a Startup mentor at Techstars, General Assembly, and Sephora Accelerator. He is also an international speaker and has led growth workshops at Fortune 500 brands, including FedEx, Hot Wheels, Intuit, Sephora, OREO, and more.<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 07 Nov 2023 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wj0pr37w.mp3" length="94638728" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/8f0bc940-7d1c-11ee-bffc-9feae37b4e7e/8f0bcaa0-7d1c-11ee-8897-f73e80565729.png"/>
      <itunes:duration>2365</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. 
Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. 
Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.</itunes:subtitle>
      <itunes:keywords>growth marketing, user generated content, influencer marketing, influencer, marketing, ecommerce</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp</title>
      <link>https://podcasts.fame.so/e/4n9vk3y8-fayyaz-hussain-of-moneyyapp</link>
      <itunes:title>Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp</itunes:title>
      <itunes:episode>19</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">v075m2y0</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. 
Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.</description>
      <content:encoded><![CDATA[<div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. It’s my pleasure to welcome <a href="https://www.linkedin.com/in/fayyazhussain/">Fayyaz Hussain</a>, Co-Founder and CEO of <a href="https://www.moneyyapp.com/">MoneyyApp</a>, a fintech platform designed to help creators manage their income streams.&nbsp;<br><br></div><div><br>Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasises the value of influencer marketing as the best ROI for marketers, highlighting the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.<br><br></div><div>Here are some key topics that we explore:</div><ul><li>The genesis of MoneyyApp</li><li>The skewed nature of the creator economy</li><li>Diversifying monetisation beyond brand sponsorships</li><li>Customising and aligning content to your audience</li><li>The role of analytics in the creator economy</li><li>Creating sticky content and building communities</li></ul><div><br>Fayyaz is passionate about the ever-evolving landscape of the internet and actively contributes to the world of knowledge economy. He has worn multiple hats, including Co-Founder, CEO, and Growth Marketing Specialist. With over two decades of experience in Fintech, Fayyaz is also a 'start-up' expert with both MoneyyApp and GoodGist under his belt.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 21 Nov 2023 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wvy9r638.mp3" length="63045200" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/ce651b10-87c3-11ee-9fcb-ebc345fae0ce/ce651c70-87c3-11ee-882b-13c56188a8e6.png"/>
      <itunes:duration>1576</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. 
Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. 
Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.</itunes:subtitle>
      <itunes:keywords>creative monetisation, analytics, influencer marketing, diversifying monetisation, building communities</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies</title>
      <link>https://podcasts.fame.so/e/489xw3vn-francisco-bram-of-albertsons-companies</link>
      <itunes:title>Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies</itunes:title>
      <itunes:episode>20</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">v17z9250</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. 

Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.</description>
      <content:encoded><![CDATA[<div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome <a href="https://www.linkedin.com/in/fbram/">Francisco Bram</a>, VP of Marketing and Customer Insights at <a href="https://www.albertsonscompanies.com/home/default.aspx">Albertsons Companies</a>, one of the largest food and drug retailers in America.&nbsp;<br><br></div><div>Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.<br><br></div><div>Some key talking points of the conversation include:<br><br></div><ul><li>The evolution of influencer marketing</li><li>Running marketing like a business and a P&amp;L account</li><li>Finding best-fit influencers for brands</li><li>The role of authenticity in influencer marketing</li><li>The attribution challenge and solutions in influencer marketing</li><li>Collaboration in marketing teams spells success<br><br></li></ul><div>Francisco is recognised as one of the top 250 product marketing leaders and has over 15 years of experience in growing brands and customers. He has helped organisations of all sizes launch and grow adoption for more than 25 products globally. His impact on organisations is undeniable, with more than $5B in topline revenue directly attributed to his marketing efforts. Francisco’s marketing initiatives at Albertsons Companies have yielded a topline growth of over $550 million. He has also delivered positive results at Uber and Siemens.&nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 28 Nov 2023 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w7p367k8.mp3" length="80273288" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/2e388260-8dea-11ee-a4ad-a588a7343592/2e3883c0-8dea-11ee-9825-69f5f3a59963.png"/>
      <itunes:duration>2006</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. 

Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. 

Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.</itunes:subtitle>
      <itunes:keywords>Albertsons, influencer, influencer marketing, communication, attribution, product marketing, creator economy, marketing, marketing campaigns</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far</title>
      <link>https://podcasts.fame.so/e/r870kv4n-best-of-impulse-a-rundown-of-the-most-downloaded-episodes-so-far</link>
      <itunes:title>Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far</itunes:title>
      <itunes:episode>21</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">k08zqny0</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we’re taking a walk down memory lane.
As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:
Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro 
Oliver Lewis, CEO and Founder of THE FIFTH Group 
Scott Guthrie, Director General of the Influencer Marketing Trade Body 
Colleen Stauffer, Head of Marketing and Communication at Creative Juice
Jennifer Quigley-Jones, CEO of Digital Voices
Gregory Curtis, CEO of Arecibo
Join us on this special episode as we listen again to these evergreen insights.</description>
      <content:encoded><![CDATA[<div><br>Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit <a href="http://getphyllo.com/">getphyllo.com</a> to know more!<br><br></div><div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. On this episode, we’re taking a walk down memory lane.<br><br></div><div><br>As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:<br><br></div><ul><li><a href="https://www.linkedin.com/in/michellesiegel/">Michelle Silverblatt</a>, Global Director of Social Media and Influencer Marketing at <a href="https://www.linkedin.com/company/vagaro/">Vagaro</a>&nbsp;</li><li><a href="https://www.linkedin.com/in/oliver-lewis-2018/">Oliver Lewis</a>, CEO and Founder of <a href="https://www.linkedin.com/company/the-fifth-agency/">THE FIFTH Group</a>&nbsp;</li><li><a href="https://www.linkedin.com/in/scottguthrie/">Scott Guthrie</a>, Director General of the <a href="https://www.linkedin.com/company/imtbglobal/">Influencer Marketing Trade Body</a>&nbsp;</li><li><a href="https://www.linkedin.com/in/stauffercolleen">Colleen Stauffer</a>, Head of Marketing and Communication at <a href="https://www.getjuice.com/">Creative Juice</a></li><li><a href="https://www.linkedin.com/in/jennifer-quigley-jones">Jennifer Quigley-Jones</a>, CEO of <a href="https://www.digitalvoices.com/">Digital Voices</a></li><li><a href="https://www.linkedin.com/in/gregorycurtisjr/">Gregory Curtis</a>, CEO of <a href="https://www.linkedin.com/company/arecibo-studio/">Arecibo<br></a><br></li></ul><div>Join us as we listen once again to these timeless insights:<br><br></div><ul><li>Oliver’s hot take: By 2028, a Tiktok influencer will run for president of the United States!?</li><li>Why brands need to partner with influencers who have the interest of their followers at heart</li><li>How influencer marketing is a full-funnel strategy</li><li>The place of paid social in influencer marketing campaigns</li><li>Are we really seeing a decrease in attention spans? Scott disagrees!</li><li>Understanding your objectives and using that data to choose a platform</li><li>Colleen’s take on scaling the influencer middle class</li><li>Jennifer explains why brands need to cast a wider net while defining their ideal customer profile</li><li>Gregory explains the benefits of multicultural marketing<br><br></li></ul><div>If you would like to listen to these episodes again, you can with the links below!<br><br></div><div><strong>Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro:&nbsp;</strong></div><div><a href="https://apple.co/3DKAJmX">Apple Podcast</a>&nbsp;</div><div><a href="https://spoti.fi/45eigL0">Spotify<br></a><br></div><div><strong>The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group</strong></div><div><a href="https://apple.co/3AHCgIV">Apple Podcast</a>&nbsp;</div><div><a href="https://spoti.fi/3HsfoRi">Spotify</a></div><div><br></div><div><strong>Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body</strong></div><div><a href="https://bit.ly/3Vjk5T9">Apple Podcast</a>&nbsp;</div><div><a href="https://bit.ly/427psqN">Spotify<br></a><br></div><div><strong>We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice</strong></div><div><a href="https://apple.co/3PAHrCW">Apple Podcast</a></div><div><a href="https://spoti.fi/44mF6Q3">Spotify</a></div><div><strong><br>From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices</strong></div><div><a href="https://apple.co/3OZAyek">Apple Podcast</a></div><div><a href="https://spoti.fi/44mF6Q3">Spotify</a></div><div><br></div><div><strong><br>The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo</strong></div><div><a href="https://apple.co/3qys6c9">Apple Podcast</a></div><div><a href="https://spoti.fi/47F6XO5">Spotify</a></div><div><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 12 Dec 2023 14:13:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wx9r1408.mp3" length="116108588" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b62c2880-98f8-11ee-a64b-d53cf8635470/b62c29c0-98f8-11ee-83be-3536e1278d71.png"/>
      <itunes:duration>2902</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we’re taking a walk down memory lane.
As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:
Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro 
Oliver Lewis, CEO and Founder of THE FIFTH Group 
Scott Guthrie, Director General of the Influencer Marketing Trade Body 
Colleen Stauffer, Head of Marketing and Communication at Creative Juice
Jennifer Quigley-Jones, CEO of Digital Voices
Gregory Curtis, CEO of Arecibo
Join us on this special episode as we listen again to these evergreen insights.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we’re taking a walk down memory lane.
As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:
Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro 
Oliver Lewis, CEO and Founder of THE FIFTH Group 
Scott Guthrie, Director General of the Influencer Marketing Trade Body 
Colleen Stauffer, Head of Marketing and Communication at Creative Juice
Jennifer Quigley-Jones, CEO of Digital Voices
Gregory Curtis, CEO of Arecibo
Join us on this special episode as we listen again to these evergreen insights.</itunes:subtitle>
      <itunes:keywords>christmas, top 6, web3.0, creative juice, influencer marketing, influencer, marketing, creative agency, communication, multicultural marketing, gen z marketing, gen z, lgbtq,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir</title>
      <link>https://podcasts.fame.so/e/x8yk5jy8-the-intersection-of-maths-and-marketing-magic-leveraging-ai-in-influencer-marketing-with-rita-zahir</link>
      <itunes:title>The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir</itunes:title>
      <itunes:episode>22</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">l04zyv40</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. 

Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.</description>
      <content:encoded><![CDATA[<div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome <a href="https://www.linkedin.com/in/ritazahir/">Rita Zahir</a>, Marketing Consultant and VP of Marketing and E-commerce at <a href="https://davidgalan.com/">DAVID GALAN</a> and <a href="https://www.letsgetdisruptive.com/">Let's Get Disruptive</a>.&nbsp;</div><div><br>Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.</div><div><br>Some key talking points of the conversation include:<br><br></div><ul><li>Customer targeting and acquisition using AI</li><li>A data-driven approach to influencer marketing</li><li>Why influencer marketing lies at the intersection of maths and magic</li><li>How growth at startups is akin to building out the plane while flying it</li><li>The challenge of customer targeting strategies at new DTC brands</li><li>The evolving social media landscape&nbsp;<br><br></li></ul><div>Rita is a multitasker and currently serves as a Marketing Consultant and VP of Marketing and E-commerce at High Light Rituals, DAVID GALAN, and Let’s Get Disruptive. She believes that marketing success lies at the intersection of maths and marketing magic. Rita is result-focused and leverages a consumer-centric, data-driven approach to identifying critical insights and predictive signals to drive transformative growth. Her focus is on high-growth e-commerce and emerging media channels- finding where the customer is engaging next.&nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 16 Jan 2024 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8mkvz978.mp3" length="71428520" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/4ee2a7b0-b5e1-11ee-8b5e-2b6626294e8f/4ee2a930-b5e1-11ee-b5fe-bf9031440f1a.png"/>
      <itunes:duration>1785</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. 

Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. 

Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Data-Driven Approaches, Customer Targeting, AI, Rita Zahir</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &amp;Marketing</title>
      <link>https://podcasts.fame.so/e/2n64w44n-the-world-of-fractional-cmos-b2b-influencer-marketing-and-ai-with-rajat-kapur-ceo-of-marketing</link>
      <itunes:title>The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &amp;Marketing</itunes:title>
      <itunes:episode>23</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">j02zjzz0</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &amp;Marketing, a company that handles outsourced marketing projects for businesses. 

Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &amp;Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.</description>
      <content:encoded><![CDATA[<div>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome <a href="https://www.linkedin.com/in/rkapur105/">Rajat Kapur</a>, Founder and CEO of <a href="https://www.and-marketing.com/">&amp;Marketing</a>, a company that handles outsourced marketing projects for businesses.&nbsp;</div><div><br>Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &amp;Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.&nbsp;</div><div><br>Some key talking points include:</div><ul><li>The benefits of a fractional CMO</li><li>How building authentic relationships drives B2B influencer marketing</li><li>The best practices for fractional CMOs</li><li>The role of AI as a co-pilot in marketing</li><li>Why more marketing leaders should consider becoming fractional CMOs&nbsp;</li></ul><div>As an experienced entrepreneur and marketer and the Founder &amp; CEO of &amp;Marketing, Rajat (Raj) Kapur strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function for a client. In EOS parlance, Raj is the "Visionary" for &amp;Marketing.&nbsp;<br><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 23 Jan 2024 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8yqvm6k8.mp3" length="71987060" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/eda72e10-b943-11ee-a110-4316aa620d51/eda72fa0-b943-11ee-b4e6-ed299c6ea01a.png"/>
      <itunes:duration>1799</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &amp;Marketing, a company that handles outsourced marketing projects for businesses. 

Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &amp;Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &amp;Marketing, a company that handles outsourced marketing projects for businesses. 

Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &amp;Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.</itunes:subtitle>
      <itunes:keywords>Fractional CMO, Outsourced Marketing, B2B Influencer Marketing, Authentic Relationships, AI in Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent</title>
      <link>https://podcasts.fame.so/e/489x9kmn-treating-creators-with-respect-insights-from-niki-albon-head-of-creative-at-cherry-pick-talent</link>
      <itunes:title>Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent</itunes:title>
      <itunes:episode>24</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">v17zlmr0</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. 

Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.</description>
      <content:encoded><![CDATA[<div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome <a href="https://www.linkedin.com/in/nikialbon/">Niki Albon</a>, Head of Creative at <a href="https://cherrypicktalent.com/">Cherry Pick Talent</a>, a talent agency that connects brands with influencers.&nbsp;</div><div><br>Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.</div><div><br><strong>Some key talking points include:</strong></div><ul><li>The need to view creators as small businesses and treat them with respect</li><li>Niki’s role at Cherry Pick Talent</li><li>Measuring the impact of influencer marketing with well-defined KPIs and goals</li><li>Scaling a YouTube channel in today’s competitive landscape</li><li>Advice for brands starting out with influencer marketing</li></ul><div><br>Niki is the Head of Creative at Cherry Pick Talent- an award-winning influencer marketing agency that hooks up brands with creators across various platforms and niches. He has over seven years of experience in the influencer game, both as a creator and a marketer, and is well-versed in the ins and outs of the creator economy.</div><div><br>Niki’s goal is to come up with awesome and impactful influencer campaigns that make our clients happy while also respecting and empowering the creators we work with. As an influencer, Niki has worked with some of the biggest brands around, including Google, Disney, Coca-Cola, and BBC, as well as with nonprofits and charities, like Stand Up to Cancer and Alzheimer's Research UK.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 30 Jan 2024 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w7pylln8.mp3" length="63622791" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/6c6b4300-bf4d-11ee-9b57-474ccc7dd52d/6c6b4520-bf4d-11ee-9492-35bb3107d09d.png"/>
      <itunes:duration>1590</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. 

Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. 

Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Creator Empowerment, Cherry Pick Talent, Niki Albon, Trust, Collaboration, KPIs, YouTube Growth, Brand Partnerships</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred</title>
      <link>https://podcasts.fame.so/e/68rkz6qn-david-bain-of-casting-cred</link>
      <itunes:title>Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred</itunes:title>
      <itunes:episode>25</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">805z4vw1</guid>
      <description>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome
David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. 

Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.</description>
      <content:encoded><![CDATA[<div><br>Hello, and welcome to another episode of <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">IMpulse: The Influencer Marketing Podcast</a>. I'm your host, <a href="https://www.linkedin.com/in/prateekpanda/">Prateek Panda</a>, VP of Marketing at <a href="https://www.getphyllo.com/">Phyllo</a>. Today, it’s my pleasure to welcome</div><div><a href="https://www.linkedin.com/in/davidbain/">David Bain</a>, Founder of <a href="https://castingcred.com/">Casting Cred</a>, a boutique B2B content and podcast production agency.<strong>&nbsp;</strong></div><div><br>Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche and content marketing strategies.&nbsp;</div><div><br><strong>Some key talking points include:</strong></div><ul><li>David’s controversial take on influencer marketing</li><li>The role of content in the customer journey</li><li>Podcasting tips to build your brand’s footprint</li><li>Content marketing is a long game: focus on quality, quantity, and engagement</li></ul><div><br>David wears multiple hats, he is an Author, Marketing Guru, Podcast and Content producer, and the founder of Casting Cred. David produced his first podcast back in 2006, and since then has embraced the podcasting medium as an important part of a progressive content marketing strategy. David’s comprehensive marketing background allows him to assist his clients with where a podcast fits into their overall content marketing mix.&nbsp;</div><div><br>If you enjoyed this episode then please either:</div><ul><li>Follow, rate, and review on <a href="https://podcasts.apple.com/us/podcast/impulse-the-influencer-marketing-podcast/id1683173188">Apple Podcasts</a></li><li>Follow us on <a href="https://open.spotify.com/show/0sJoAjhCEvsUZuLPeZRVoU">Spotify</a></li><li>Follow us on <a href="https://www.youtube.com/playlist?list=PL8B4HAWdsxoYibgm_qqWmjqWTN4VMgycM">YouTube</a></li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 13 Feb 2024 11:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wnn0vnxw.mp3" length="71070428" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c901c760-ca5a-11ee-8742-21d300706970/c901c9a0-ca5a-11ee-8ac6-61ff75fb3b79.png"/>
      <itunes:duration>1776</itunes:duration>
      <itunes:summary>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome
David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. 

Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.</itunes:summary>
      <itunes:subtitle>Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome
David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. 

Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Content Strategy, Niche Engagement, Podcasting Tips, Brand Building</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Creators are Earning Millions On this Platform</title>
      <link>https://podcasts.fame.so/e/4892m55n-creators-are-earning-millions-on-this-platform</link>
      <itunes:title>Creators are Earning Millions On this Platform</itunes:title>
      <itunes:episode>1</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">v17vr880</guid>
      <description>We are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest in this episode.

William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStories is an innovative platform enabling creators to monetize their influence through subscriptions, paid messages, and exclusive content. 

Creators can share exclusive content directly with their fans, while fans can enjoy exclusive interactions with their favorite creators by subscribing.</description>
      <content:encoded><![CDATA[<div>Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! &nbsp;<br><br>In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest.<br><br>William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStories is an innovative platform enabling creators to monetize their influence through subscriptions, paid messages, and exclusive content.&nbsp;<br><br>Creators can share exclusive content directly with their fans, while fans can enjoy exclusive interactions with their favorite creators by subscribing.<br><br>Key Stats about FanStories:<br><br>- 280,000 monthly active users<br>- Over 3.4 million all-time users with more than 22 million visits<br>- Raised $100,000 in a Friends &amp; Family round<br><br>Get in touch with William: https://www.linkedin.com/in/william-jourdain-56a175104/<br><br>Check out what you can do with Phyllo here: https://www.getphyllo.com/?utm_source=YouTube&amp;utm_medium=IMPulse&amp;utm_campaign=S2E1<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 12:16:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wz71l6v8.mp3" length="49217971" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b47aef20-8701-11ef-9da0-dbe4fbacdcd3/b47af010-8701-11ef-9aa0-5d781375ec18.png"/>
      <itunes:duration>2005</itunes:duration>
      <itunes:summary>We are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest in this episode.

William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStories is an innovative platform enabling creators to monetize their influence through subscriptions, paid messages, and exclusive content. 

Creators can share exclusive content directly with their fans, while fans can enjoy exclusive interactions with their favorite creators by subscribing.</itunes:summary>
      <itunes:subtitle>We are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest in this episode.

William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStories is an innovative platform enabling creators to monetize their influence through subscriptions, paid messages, and exclusive content. 

Creators can share exclusive content directly with their fans, while fans can enjoy exclusive interactions with their favorite creators by subscribing.</itunes:subtitle>
      <itunes:keywords>Influencer Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How a US-Only TikTok Could Impact Influencer Marketing</title>
      <link>https://podcasts.fame.so/e/58zx71m8-how-a-us-only-tiktok-could-impact-influencer-marketing</link>
      <itunes:title>How a US-Only TikTok Could Impact Influencer Marketing</itunes:title>
      <itunes:episode>2</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81z7nwm0</guid>
      <description>In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023.

In this episode, you'll learn: 
👉 One controversial "hot take" on influencer marketing
👉 Notable trends in influencer marketing
👉 TikTok's future in the USA
👉 Which influencer Lindsey would like to take to lunch</description>
      <content:encoded><![CDATA[<div>Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! &nbsp;<br><br>In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023.<br><br>With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps brands experiment and enter new trends in the creator economy. Today we are talking all about his experience in this space.&nbsp;<br><br>In this episode, you'll learn:&nbsp;<br>👉 One controversial "hot take" on influencer marketing<br>👉 Notable trends in influencer marketing<br>👉 TikTok's future in the USA<br>👉 Which influencer Lindsey would like to take to lunch<br><br>Check out what you can do with Phyllo here: https://www.getphyllo.com/?utm_source=YouTube&amp;utm_medium=IMPulse&amp;utm_campaign=S2E2<br><br>Connect with us on a deeper level here: https://beacons.ai/getphyllo<br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br>🔔 Don't forget to like, comment, and subscribe for more amazing content!🔔<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 12:52:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wrj74lnw.mp3" length="55952873" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/16fee780-8707-11ef-a02d-3997ecaef643/16fee880-8707-11ef-9ba3-1101241bc9b1.png"/>
      <itunes:duration>2240</itunes:duration>
      <itunes:summary>In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023.

In this episode, you'll learn: 
👉 One controversial "hot take" on influencer marketing
👉 Notable trends in influencer marketing
👉 TikTok's future in the USA
👉 Which influencer Lindsey would like to take to lunch</itunes:summary>
      <itunes:subtitle>In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023.

In this episode, you'll learn: 
👉 One controversial "hot take" on influencer marketing
👉 Notable trends in influencer marketing
👉 TikTok's future in the USA
👉 Which influencer Lindsey would like to take to lunch</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, TikTok</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Top 3 Lessons From Creator-Led Businesses ft Natalie Barbu</title>
      <link>https://podcasts.fame.so/e/p8lxly08-top-3-lessons-from-creator-led-businesses-ft-natalie-barbu</link>
      <itunes:title>Top 3 Lessons From Creator-Led Businesses ft Natalie Barbu</itunes:title>
      <itunes:episode>3</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x1ln6rq1</guid>
      <description>Natalie Barbu joins us on the episode 3. Natalie is the co-founder and CEO at Rella, an app designed to help creators and their teams manage their social media presence more efficiently. 

This episode contains:
- Natalie's Controversial Hot Take On Influencer Marketing
- How to Build Relationships with Influencers
- How to Start Doing Influencer Marketing
- Top 3 Lessons from Creator-Led Businesses

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com

🔔 Don't forget to subscribe for more amazing content!🔔</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 12:57:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/80vr5m78.mp3" length="35915859" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/6fa64170-8707-11ef-870a-0f16c89a6a9f/6fa64260-8707-11ef-b349-0d8e19487562.png"/>
      <itunes:duration>1441</itunes:duration>
      <itunes:summary>Natalie Barbu joins us on the episode 3. Natalie is the co-founder and CEO at Rella, an app designed to help creators and their teams manage their social media presence more efficiently. 

This episode contains:
- Natalie's Controversial Hot Take On Influencer Marketing
- How to Build Relationships with Influencers
- How to Start Doing Influencer Marketing
- Top 3 Lessons from Creator-Led Businesses

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com

🔔 Don't forget to subscribe for more amazing content!🔔</itunes:summary>
      <itunes:subtitle>Natalie Barbu joins us on the episode 3. Natalie is the co-founder and CEO at Rella, an app designed to help creators and their teams manage their social media presence more efficiently. 

This episode contains:
- Natalie's Controversial Hot Take On Influencer Marketing
- How to Build Relationships with Influencers
- How to Start Doing Influencer Marketing
- Top 3 Lessons from Creator-Led Businesses

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com

🔔 Don't forget to subscribe for more amazing content!🔔</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Rella, Natalie Barbu</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Biggest Misconceptions About Influencer Marketing</title>
      <link>https://podcasts.fame.so/e/xnvql168-biggest-misconceptions-about-influencer-marketing</link>
      <itunes:title>Biggest Misconceptions About Influencer Marketing</itunes:title>
      <itunes:episode>4</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71y7pqz1</guid>
      <description>Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. 

This episode includes:
- Biggest Misconception About Influencer Marketing
- How to Find the Right Influencer to Work With?
- How to Integrate Affiliate Marketing with Influencer Marketing
- Future of Influencer-led Brands
- Nike's Air Jordan Was the First Influencer Marketing Deal
- How Can Brands Scale Using Influencer Marketing?
- The Future of TikTok in the USA

Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:02:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wnn72p6w.mp3" length="65377588" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/43ed29b0-8708-11ef-be14-4712442b17c3/43ed2ac0-8708-11ef-974f-a1717bc4c70a.png"/>
      <itunes:duration>2637</itunes:duration>
      <itunes:summary>Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. 

This episode includes:
- Biggest Misconception About Influencer Marketing
- How to Find the Right Influencer to Work With?
- How to Integrate Affiliate Marketing with Influencer Marketing
- Future of Influencer-led Brands
- Nike's Air Jordan Was the First Influencer Marketing Deal
- How Can Brands Scale Using Influencer Marketing?
- The Future of TikTok in the USA

Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. 

This episode includes:
- Biggest Misconception About Influencer Marketing
- How to Find the Right Influencer to Work With?
- How to Integrate Affiliate Marketing with Influencer Marketing
- Future of Influencer-led Brands
- Nike's Air Jordan Was the First Influencer Marketing Deal
- How Can Brands Scale Using Influencer Marketing?
- The Future of TikTok in the USA

Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Affiliate Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Creators Should Focus On these Key Factors ft Jim Louderback</title>
      <link>https://podcasts.fame.so/e/1n3m316n-creators-should-focus-on-these-key-factors-ft-jim-louderback</link>
      <itunes:title>Creators Should Focus On these Key Factors ft Jim Louderback</itunes:title>
      <itunes:episode>5</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m1j2p871</guid>
      <description>IMpulse S2E5 features Jim Louderback. Jim is a bridge between the OG days of TV and the thriving world of influencer marketing.

Jim's career has been a masterclass in media evolution for over three decades. Before becoming a pioneer at Revision3. Jim had already worked at big-name media companies, then went on to conquer the digital realm at Discovery Digital Networks.
But Jim's story continues. He captained VidCon, the world's largest creator gathering, for eight years, proving his understanding of the creator economy before it even had a name.
Now, he keeps creators and influencers at the forefront of our minds through his highly successful newsletter, "Inside the Creator Economy," reaching a whopping 22,000 readers every week.

You can subscribe to Inside the Creator Economy here: https://www.linkedin.com/newsletters/inside-the-creator-economy-6762441989427478528/

Connect with Jim Louderback on LinkedIn: https://www.linkedin.com/in/jlouderb/

This episode includes:
- Jim's Controversial Hottake on Influencer Marketing
- The Worst Tech Trend According to Jim
- The Story of VidCon
- How Can Creator Economy Businesses Leverage VidCon?
- Three Tech Tools To Have On a Deserted Island
- API Businesses Shaping Up Creator Economy
- Top Three Lessons from Creating a Newsletter

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:23:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8z71lvvw.mp3" length="46516568" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/3f6551a0-870b-11ef-8635-b3a44303b95c/3f6553d0-870b-11ef-b8cf-3108c060abdf.png"/>
      <itunes:duration>1831</itunes:duration>
      <itunes:summary>IMpulse S2E5 features Jim Louderback. Jim is a bridge between the OG days of TV and the thriving world of influencer marketing.

Jim's career has been a masterclass in media evolution for over three decades. Before becoming a pioneer at Revision3. Jim had already worked at big-name media companies, then went on to conquer the digital realm at Discovery Digital Networks.
But Jim's story continues. He captained VidCon, the world's largest creator gathering, for eight years, proving his understanding of the creator economy before it even had a name.
Now, he keeps creators and influencers at the forefront of our minds through his highly successful newsletter, "Inside the Creator Economy," reaching a whopping 22,000 readers every week.

You can subscribe to Inside the Creator Economy here: https://www.linkedin.com/newsletters/inside-the-creator-economy-6762441989427478528/

Connect with Jim Louderback on LinkedIn: https://www.linkedin.com/in/jlouderb/

This episode includes:
- Jim's Controversial Hottake on Influencer Marketing
- The Worst Tech Trend According to Jim
- The Story of VidCon
- How Can Creator Economy Businesses Leverage VidCon?
- Three Tech Tools To Have On a Deserted Island
- API Businesses Shaping Up Creator Economy
- Top Three Lessons from Creating a Newsletter

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>IMpulse S2E5 features Jim Louderback. Jim is a bridge between the OG days of TV and the thriving world of influencer marketing.

Jim's career has been a masterclass in media evolution for over three decades. Before becoming a pioneer at Revision3. Jim had already worked at big-name media companies, then went on to conquer the digital realm at Discovery Digital Networks.
But Jim's story continues. He captained VidCon, the world's largest creator gathering, for eight years, proving his understanding of the creator economy before it even had a name.
Now, he keeps creators and influencers at the forefront of our minds through his highly successful newsletter, "Inside the Creator Economy," reaching a whopping 22,000 readers every week.

You can subscribe to Inside the Creator Economy here: https://www.linkedin.com/newsletters/inside-the-creator-economy-6762441989427478528/

Connect with Jim Louderback on LinkedIn: https://www.linkedin.com/in/jlouderb/

This episode includes:
- Jim's Controversial Hottake on Influencer Marketing
- The Worst Tech Trend According to Jim
- The Story of VidCon
- How Can Creator Economy Businesses Leverage VidCon?
- Three Tech Tools To Have On a Deserted Island
- API Businesses Shaping Up Creator Economy
- Top Three Lessons from Creating a Newsletter

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Inside the Creator Economy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Fastest Way to Generate Income with Affiliate Deals</title>
      <link>https://podcasts.fame.so/e/2n61q218-the-fastest-way-to-generate-income-with-affiliate-deals</link>
      <itunes:title>The Fastest Way to Generate Income with Affiliate Deals</itunes:title>
      <itunes:episode>6</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">j022rk20</guid>
      <description>IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. 

You can sign up on Creatorland here: https://www.creatorland.com/

Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators.

Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/

This episode includes:
- Story of TikTok shut down in Philippines
- Pioneering nano-influencer concept
- Creatorland, Professional networking platform for content creators
- Creators dominate media consumption, marketers need to invest in them
- Nano influencers' importance for content marketing
- Nanoinfluencers' impact in West, TikTok's success
- TikTok is shifting Western attitudes towards live shopping
- Spotify's category-based approach to musicians' success
- Heartbeat's influencer marketing success
- Phyllo simplifies API connectivity for developers

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:28:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wj07vpnw.mp3" length="74083073" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/ceb0c520-870b-11ef-99ac-e10ac28e908a/ceb0c620-870b-11ef-8e39-472490ca2c8c.png"/>
      <itunes:duration>3000</itunes:duration>
      <itunes:summary>IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. 

You can sign up on Creatorland here: https://www.creatorland.com/

Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators.

Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/

This episode includes:
- Story of TikTok shut down in Philippines
- Pioneering nano-influencer concept
- Creatorland, Professional networking platform for content creators
- Creators dominate media consumption, marketers need to invest in them
- Nano influencers' importance for content marketing
- Nanoinfluencers' impact in West, TikTok's success
- TikTok is shifting Western attitudes towards live shopping
- Spotify's category-based approach to musicians' success
- Heartbeat's influencer marketing success
- Phyllo simplifies API connectivity for developers

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. 

You can sign up on Creatorland here: https://www.creatorland.com/

Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators.

Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/

This episode includes:
- Story of TikTok shut down in Philippines
- Pioneering nano-influencer concept
- Creatorland, Professional networking platform for content creators
- Creators dominate media consumption, marketers need to invest in them
- Nano influencers' importance for content marketing
- Nanoinfluencers' impact in West, TikTok's success
- TikTok is shifting Western attitudes towards live shopping
- Spotify's category-based approach to musicians' success
- Heartbeat's influencer marketing success
- Phyllo simplifies API connectivity for developers

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Affiliate Marketing, Nano Influencers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Understanding the Role of Influencer Marketing in Social Commerce</title>
      <link>https://podcasts.fame.so/e/08j0y7y8-understanding-the-role-of-influencer-marketing-in-social-commerce</link>
      <itunes:title>Understanding the Role of Influencer Marketing in Social Commerce</itunes:title>
      <itunes:episode>7</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">41pmqwq0</guid>
      <description>IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF).
 
TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management.

Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content.

Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

This episode includes: 
- Social media shift to niche content
- Hot take on influencer marketing
- Influencer marketing growth, mistakes
- Influencer marketing ROI vs paid media
- Mistakes brands make in influencer marketing
- Social commerces impact in Asia
- Influencer marketing influence in social commerce
- Social proof for product reviews on TikTok
- How Influencer marketing factory works with hundreds of brands
- Social commerce for brands and creators

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:31:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/816302qw.mp3" length="64306560" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/61644860-870c-11ef-8488-efe0a4b7db92/61644950-870c-11ef-9662-77390dab6ba7.png"/>
      <itunes:duration>2586</itunes:duration>
      <itunes:summary>IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF).
 
TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management.

Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content.

Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

This episode includes: 
- Social media shift to niche content
- Hot take on influencer marketing
- Influencer marketing growth, mistakes
- Influencer marketing ROI vs paid media
- Mistakes brands make in influencer marketing
- Social commerces impact in Asia
- Influencer marketing influence in social commerce
- Social proof for product reviews on TikTok
- How Influencer marketing factory works with hundreds of brands
- Social commerce for brands and creators

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF).
 
TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management.

Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content.

Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/

This episode includes: 
- Social media shift to niche content
- Hot take on influencer marketing
- Influencer marketing growth, mistakes
- Influencer marketing ROI vs paid media
- Mistakes brands make in influencer marketing
- Social commerces impact in Asia
- Influencer marketing influence in social commerce
- Social proof for product reviews on TikTok
- How Influencer marketing factory works with hundreds of brands
- Social commerce for brands and creators

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Social Commerce, The Influencer Marketing Factory</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Secret Marketing Hacks, and the Future of AI ft Mike Allton</title>
      <link>https://podcasts.fame.so/e/l8q2w1jn-secret-marketing-hacks-and-the-future-of-ai-ft-mike-allton</link>
      <itunes:title>Secret Marketing Hacks, and the Future of AI ft Mike Allton</itunes:title>
      <itunes:episode>8</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80nkvpz1</guid>
      <description>IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships.

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/

Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9

This episode includes: 
- Marketing tactics vs strategy
- Agorapulse, Top-rated social media management tool
- Marketing expertise and basics
- Challenges in Marketing Tactical approach, fractional CMO
- Integrate influencer marketing with sales results
- Broad understanding of working with influencers
- Tiktok support campaign targeting influencers
- Process-based storytelling for success
- Balance between data and creativity in marketing
- Top of the funnel marketing vs influencer marketing

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:36:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/83l0rjyw.mp3" length="70229640" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/20cbd940-870d-11ef-98e2-0b845a096c23/20cbda50-870d-11ef-b575-c39e0f9bec36.png"/>
      <itunes:duration>2693</itunes:duration>
      <itunes:summary>IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships.

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/

Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9

This episode includes: 
- Marketing tactics vs strategy
- Agorapulse, Top-rated social media management tool
- Marketing expertise and basics
- Challenges in Marketing Tactical approach, fractional CMO
- Integrate influencer marketing with sales results
- Broad understanding of working with influencers
- Tiktok support campaign targeting influencers
- Process-based storytelling for success
- Balance between data and creativity in marketing
- Top of the funnel marketing vs influencer marketing

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships.

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/

Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9

This episode includes: 
- Marketing tactics vs strategy
- Agorapulse, Top-rated social media management tool
- Marketing expertise and basics
- Challenges in Marketing Tactical approach, fractional CMO
- Integrate influencer marketing with sales results
- Broad understanding of working with influencers
- Tiktok support campaign targeting influencers
- Process-based storytelling for success
- Balance between data and creativity in marketing
- Top of the funnel marketing vs influencer marketing

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Agorapulse, Fractional CMO</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Jeff Bullas on AI in Influencer Marketing</title>
      <link>https://podcasts.fame.so/e/m84xlmv8-jeff-bullas-on-ai-in-influencer-marketing</link>
      <itunes:title>Jeff Bullas on AI in Influencer Marketing</itunes:title>
      <itunes:episode>9</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x16lr641</guid>
      <description>In this episode, we feature Jeff Bullas. A legend in the field of digital marketing, Jeff is the founder of Side Hustle Strategies. It is a learning platform covering best Sales, Marketing, and Lead Generation practices.

With numerous Forbes and Huffington Post accolades, Jeff has helped countless businesses and creators shine online. He’s a top-tier speaker, author, and consultant, known for his engaging storytelling and innovative ideas.

Jeff also runs his much-coveted podcast called The Jeff Bullas Show where he interviews AI startup founders and entrepreneurs. Hit him up if you are one. 

Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffbullas/

This episode includes:
 
- AIs impact on influencer marketing
- Social media's impact on journalism in 2009
- Joseph Campbell's inspiring hero's journey
- Banning TikTok in America would piss off 100 million users
- AI-powered content distribution strategies for marketers
- On Star Wars, Marvels, and more
- How Tolkien's Lord of the Rings inspired Jeff
- Charlie Mungers Poor Charlies Almanac, Deep Work
- Genius happens when we find our own genius

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:41:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w0vr5z7w.mp3" length="52585647" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/bb98bc00-870d-11ef-95a2-5fafb7104086/bb98bd00-870d-11ef-b99d-7d3ee3e30ec7.png"/>
      <itunes:duration>2190</itunes:duration>
      <itunes:summary>In this episode, we feature Jeff Bullas. A legend in the field of digital marketing, Jeff is the founder of Side Hustle Strategies. It is a learning platform covering best Sales, Marketing, and Lead Generation practices.

With numerous Forbes and Huffington Post accolades, Jeff has helped countless businesses and creators shine online. He’s a top-tier speaker, author, and consultant, known for his engaging storytelling and innovative ideas.

Jeff also runs his much-coveted podcast called The Jeff Bullas Show where he interviews AI startup founders and entrepreneurs. Hit him up if you are one. 

Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffbullas/

This episode includes:
 
- AIs impact on influencer marketing
- Social media's impact on journalism in 2009
- Joseph Campbell's inspiring hero's journey
- Banning TikTok in America would piss off 100 million users
- AI-powered content distribution strategies for marketers
- On Star Wars, Marvels, and more
- How Tolkien's Lord of the Rings inspired Jeff
- Charlie Mungers Poor Charlies Almanac, Deep Work
- Genius happens when we find our own genius

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>In this episode, we feature Jeff Bullas. A legend in the field of digital marketing, Jeff is the founder of Side Hustle Strategies. It is a learning platform covering best Sales, Marketing, and Lead Generation practices.

With numerous Forbes and Huffington Post accolades, Jeff has helped countless businesses and creators shine online. He’s a top-tier speaker, author, and consultant, known for his engaging storytelling and innovative ideas.

Jeff also runs his much-coveted podcast called The Jeff Bullas Show where he interviews AI startup founders and entrepreneurs. Hit him up if you are one. 

Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffbullas/

This episode includes:
 
- AIs impact on influencer marketing
- Social media's impact on journalism in 2009
- Joseph Campbell's inspiring hero's journey
- Banning TikTok in America would piss off 100 million users
- AI-powered content distribution strategies for marketers
- On Star Wars, Marvels, and more
- How Tolkien's Lord of the Rings inspired Jeff
- Charlie Mungers Poor Charlies Almanac, Deep Work
- Genius happens when we find our own genius

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, SEO, DIgital Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Emerging Trends in Influencer Marketing</title>
      <link>https://podcasts.fame.so/e/qn0qv1l8-emerging-trends-in-influencer-marketing</link>
      <itunes:title>Emerging Trends in Influencer Marketing</itunes:title>
      <itunes:episode>10</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p1kpnl20</guid>
      <description>In this episode, we welcome Kristina Nikeenko, Director of Influencer Marketing at Zorka.Agency. 

With her unique ability to fuse creativity with strategy, Kristina shares how she leads powerful influencer campaigns, what makes Zorka stand out in a crowded market, and the emerging trends marketers need to watch. 

From favorite platforms to myth-busting, Kristina reveals her industry insights while discussing the role of APIs in transforming influencer marketing. Tune in to hear how Zorka is gearing up for the future, working with major gaming brands and exploring new platforms like Twitch.

This episode includes:

- Kristina’s Journey to Zorka.Agency
- How Zorka Creates Impactful Campaigns
- Emerging Trends in Influencer Marketing
- The Future of Influencer Analytics and API Integration
- Holiday and Occasion-based Marketing
- Expanding into Twitch, LinkedIn, and beyond

Don't miss this insightful conversation with one of the industry’s leading voices!

Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 10 Oct 2024 13:46:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8qy75zy8.mp3" length="47791335" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/42dd0870-870e-11ef-a142-4702ae064c5d/42dd0960-870e-11ef-badd-ef9988f973c5.png"/>
      <itunes:duration>1747</itunes:duration>
      <itunes:summary>In this episode, we welcome Kristina Nikeenko, Director of Influencer Marketing at Zorka.Agency. 

With her unique ability to fuse creativity with strategy, Kristina shares how she leads powerful influencer campaigns, what makes Zorka stand out in a crowded market, and the emerging trends marketers need to watch. 

From favorite platforms to myth-busting, Kristina reveals her industry insights while discussing the role of APIs in transforming influencer marketing. Tune in to hear how Zorka is gearing up for the future, working with major gaming brands and exploring new platforms like Twitch.

This episode includes:

- Kristina’s Journey to Zorka.Agency
- How Zorka Creates Impactful Campaigns
- Emerging Trends in Influencer Marketing
- The Future of Influencer Analytics and API Integration
- Holiday and Occasion-based Marketing
- Expanding into Twitch, LinkedIn, and beyond

Don't miss this insightful conversation with one of the industry’s leading voices!

Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>In this episode, we welcome Kristina Nikeenko, Director of Influencer Marketing at Zorka.Agency. 

With her unique ability to fuse creativity with strategy, Kristina shares how she leads powerful influencer campaigns, what makes Zorka stand out in a crowded market, and the emerging trends marketers need to watch. 

From favorite platforms to myth-busting, Kristina reveals her industry insights while discussing the role of APIs in transforming influencer marketing. Tune in to hear how Zorka is gearing up for the future, working with major gaming brands and exploring new platforms like Twitch.

This episode includes:

- Kristina’s Journey to Zorka.Agency
- How Zorka Creates Impactful Campaigns
- Emerging Trends in Influencer Marketing
- The Future of Influencer Analytics and API Integration
- Holiday and Occasion-based Marketing
- Expanding into Twitch, LinkedIn, and beyond

Don't miss this insightful conversation with one of the industry’s leading voices!

Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo

Want to get in touch with Phyllo?
contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Zorka Agency, Holiday based Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Top 3 Business Lessons from Working with Influencers</title>
      <link>https://podcasts.fame.so/e/2nx0zmzn-top-3-business-lessons-from-working-with-influencers</link>
      <itunes:title>Top 3 Business Lessons from Working with Influencers</itunes:title>
      <itunes:episode>11</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">61m6k5k0</guid>
      <description>In this episode, we welcome Dylan Huey, founder &amp; CEO of Reach.

From giving a powerful Ted Talk about how social media saved his life to launching multiple startups, including his latest venture, Reach, Dylan is a musician and content creator with over 6 million followers across social media. He is the founder and CEO of REACH, a premier organization for creators and influencers. 

Dylan’s passion for innovation and community shines through everything he does. So far, he has created a clothing line (Dream Big), a social media talent agency (Chalk Network), an augmented reality design studio (SnapLens.Tech), a record label (Rodin' Records), an online boutique, and an Internet radio station.

Key Topics covered:

- Impact of content on the lives of the masses
- How Dylan built a 4 million strong followership on TikTok
- Top 3 business lessons from working with influencers
- Impact of Phyllo APIs

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylanhuey40/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Thu, 17 Oct 2024 10:17:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8mk70k38.mp3" length="52627416" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/1e5f70e0-8c71-11ef-91c2-f750a0158322/1e5f71f0-8c71-11ef-a477-47a295070018.png"/>
      <itunes:duration>1994</itunes:duration>
      <itunes:summary>In this episode, we welcome Dylan Huey, founder &amp; CEO of Reach.

From giving a powerful Ted Talk about how social media saved his life to launching multiple startups, including his latest venture, Reach, Dylan is a musician and content creator with over 6 million followers across social media. He is the founder and CEO of REACH, a premier organization for creators and influencers. 

Dylan’s passion for innovation and community shines through everything he does. So far, he has created a clothing line (Dream Big), a social media talent agency (Chalk Network), an augmented reality design studio (SnapLens.Tech), a record label (Rodin' Records), an online boutique, and an Internet radio station.

Key Topics covered:

- Impact of content on the lives of the masses
- How Dylan built a 4 million strong followership on TikTok
- Top 3 business lessons from working with influencers
- Impact of Phyllo APIs

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylanhuey40/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>In this episode, we welcome Dylan Huey, founder &amp; CEO of Reach.

From giving a powerful Ted Talk about how social media saved his life to launching multiple startups, including his latest venture, Reach, Dylan is a musician and content creator with over 6 million followers across social media. He is the founder and CEO of REACH, a premier organization for creators and influencers. 

Dylan’s passion for innovation and community shines through everything he does. So far, he has created a clothing line (Dream Big), a social media talent agency (Chalk Network), an augmented reality design studio (SnapLens.Tech), a record label (Rodin' Records), an online boutique, and an Internet radio station.

Key Topics covered:

- Impact of content on the lives of the masses
- How Dylan built a 4 million strong followership on TikTok
- Top 3 business lessons from working with influencers
- Impact of Phyllo APIs

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylanhuey40/

Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, Dylan Huey, Reach</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Secret Superpowers Behind Black Girl Digital’s Success!</title>
      <link>https://podcasts.fame.so/e/q80qlzjn-the-secret-superpowers-behind-black-girl-digital-s-success</link>
      <itunes:title>The Secret Superpowers Behind Black Girl Digital’s Success!</itunes:title>
      <itunes:episode>12</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p0kp23x1</guid>
      <description>S2E12 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome LaToya Shambo. LaToya is the founder and CEO of Black Girl Digital, an agency dedicated to amplifying the voices of black female influencers and connecting them with brands that truly resonate.

Featured in Forbes, Adweek, and Business Insider, she's a recognized leader in the influencer marketing world. 

Key Topics Covered:
1. The vision behind Black Girl Digital
2. What sets BGD apart from other influencer marketing agencies
3. How to work with big legacy brands
4. Collaborating with the City of Boston
5. Best practices for partnering with Black creators

✨ Follow LaToya Shambo on LinkedIn: https://www.linkedin.com/in/latoyashambo/

🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 04 Feb 2025 02:26:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8nn7qn28.mp3" length="44331307" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/4dc20f30-e2a0-11ef-b2f9-49138b10ebbb/4dc21040-e2a0-11ef-a573-29310db5846f.png"/>
      <itunes:duration>1780</itunes:duration>
      <itunes:summary>S2E12 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome LaToya Shambo. LaToya is the founder and CEO of Black Girl Digital, an agency dedicated to amplifying the voices of black female influencers and connecting them with brands that truly resonate.

Featured in Forbes, Adweek, and Business Insider, she's a recognized leader in the influencer marketing world. 

Key Topics Covered:
1. The vision behind Black Girl Digital
2. What sets BGD apart from other influencer marketing agencies
3. How to work with big legacy brands
4. Collaborating with the City of Boston
5. Best practices for partnering with Black creators

✨ Follow LaToya Shambo on LinkedIn: https://www.linkedin.com/in/latoyashambo/

🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E12 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome LaToya Shambo. LaToya is the founder and CEO of Black Girl Digital, an agency dedicated to amplifying the voices of black female influencers and connecting them with brands that truly resonate.

Featured in Forbes, Adweek, and Business Insider, she's a recognized leader in the influencer marketing world. 

Key Topics Covered:
1. The vision behind Black Girl Digital
2. What sets BGD apart from other influencer marketing agencies
3. How to work with big legacy brands
4. Collaborating with the City of Boston
5. Best practices for partnering with Black creators

✨ Follow LaToya Shambo on LinkedIn: https://www.linkedin.com/in/latoyashambo/

🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Influencer Marketing, LaToya Shambo, Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Triller’s CTO on the Future of Mega Creators &amp; Social Platforms</title>
      <link>https://podcasts.fame.so/e/vnw49678-triller-s-cto-on-the-future-of-mega-creators-social-platforms</link>
      <itunes:title>Triller’s CTO on the Future of Mega Creators &amp; Social Platforms</itunes:title>
      <itunes:episode>13</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81x7rpq0</guid>
      <description>S2E13 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Joseph Smarr, Chief Technology Officer at Triller. With an impressive career spanning years at Google, where he worked on products like Google+ and Google Assistant, Joseph now leads Triller’s tech innovation, driving the future of social platforms.

A true tech visionary, he’s passionate about solving real-world problems and reimagining how creators engage with their audiences in an ever-evolving digital landscape.

🔑 Key Topics Covered:

1. The best ways for mega creators to engage with their fans
2. Why a US-only TikTok is nearly impossible
3. Is influence inversely proportional to audience size?
4. Exploring Fangage &amp; Julius, powerful creator discovery tools

✨ Follow Joseph Smarr on LinkedIn: https://www.linkedin.com/in/jsmarr/
🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 05:42:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8j073618.mp3" length="86901982" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/3771c7a0-e6a9-11ef-9128-bdc27f118d56/3771c930-e6a9-11ef-9c79-4349b771c047.png"/>
      <itunes:duration>3495</itunes:duration>
      <itunes:summary>S2E13 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Joseph Smarr, Chief Technology Officer at Triller. With an impressive career spanning years at Google, where he worked on products like Google+ and Google Assistant, Joseph now leads Triller’s tech innovation, driving the future of social platforms.

A true tech visionary, he’s passionate about solving real-world problems and reimagining how creators engage with their audiences in an ever-evolving digital landscape.

🔑 Key Topics Covered:

1. The best ways for mega creators to engage with their fans
2. Why a US-only TikTok is nearly impossible
3. Is influence inversely proportional to audience size?
4. Exploring Fangage &amp; Julius, powerful creator discovery tools

✨ Follow Joseph Smarr on LinkedIn: https://www.linkedin.com/in/jsmarr/
🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E13 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Joseph Smarr, Chief Technology Officer at Triller. With an impressive career spanning years at Google, where he worked on products like Google+ and Google Assistant, Joseph now leads Triller’s tech innovation, driving the future of social platforms.

A true tech visionary, he’s passionate about solving real-world problems and reimagining how creators engage with their audiences in an ever-evolving digital landscape.

🔑 Key Topics Covered:

1. The best ways for mega creators to engage with their fans
2. Why a US-only TikTok is nearly impossible
3. Is influence inversely proportional to audience size?
4. Exploring Fangage &amp; Julius, powerful creator discovery tools

✨ Follow Joseph Smarr on LinkedIn: https://www.linkedin.com/in/jsmarr/
🚀 Explore what Phyllo can do for you: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Podcast, Influencer marketing, Joseph Smarr</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Kristyn Snell on the Future of Digital PR &amp; SaaS for Creators</title>
      <link>https://podcasts.fame.so/e/pnlx6z6n-kristyn-snell-on-the-future-of-digital-pr-saas-for-creators</link>
      <itunes:title>Kristyn Snell on the Future of Digital PR &amp; SaaS for Creators</itunes:title>
      <itunes:episode>14</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x0lnp2p0</guid>
      <description>S2E14 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Kristyn Snell, a two-time founder and CEO leading both MODERNSPEAK, a digital PR agency, and Digitote Inc., a B2B SaaS platform revolutionizing campaign management for influencer marketers.

Kristyn is redefining digital marketing and B2B SaaS, streamlining operations, and advocating for women in business. She brings a unique perspective on where technology meets creativity and how influencer marketing is evolving.

🔑 Key Topics Covered:

1. Balancing the needs of both brands and creators
2. How social data enhances influencer marketing effectiveness
3. The rise of subscription-based influencer marketing for hotels &amp; restaurants
4. Brand safety mechanisms at MODERNSPEAK

✨ Follow Kristyn Snell on LinkedIn: https://www.linkedin.com/in/kristynsnell
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 05:47:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w163ynm8.mp3" length="65844427" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c7fe9710-e6a9-11ef-b164-cda08392ab6b/c7fe9820-e6a9-11ef-be9b-aba165d1d9c4.png"/>
      <itunes:duration>2517</itunes:duration>
      <itunes:summary>S2E14 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Kristyn Snell, a two-time founder and CEO leading both MODERNSPEAK, a digital PR agency, and Digitote Inc., a B2B SaaS platform revolutionizing campaign management for influencer marketers.

Kristyn is redefining digital marketing and B2B SaaS, streamlining operations, and advocating for women in business. She brings a unique perspective on where technology meets creativity and how influencer marketing is evolving.

🔑 Key Topics Covered:

1. Balancing the needs of both brands and creators
2. How social data enhances influencer marketing effectiveness
3. The rise of subscription-based influencer marketing for hotels &amp; restaurants
4. Brand safety mechanisms at MODERNSPEAK

✨ Follow Kristyn Snell on LinkedIn: https://www.linkedin.com/in/kristynsnell
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E14 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Kristyn Snell, a two-time founder and CEO leading both MODERNSPEAK, a digital PR agency, and Digitote Inc., a B2B SaaS platform revolutionizing campaign management for influencer marketers.

Kristyn is redefining digital marketing and B2B SaaS, streamlining operations, and advocating for women in business. She brings a unique perspective on where technology meets creativity and how influencer marketing is evolving.

🔑 Key Topics Covered:

1. Balancing the needs of both brands and creators
2. How social data enhances influencer marketing effectiveness
3. The rise of subscription-based influencer marketing for hotels &amp; restaurants
4. Brand safety mechanisms at MODERNSPEAK

✨ Follow Kristyn Snell on LinkedIn: https://www.linkedin.com/in/kristynsnell
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Influencer marketing, Kristyn Snell, Creator</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Archana Dhankar on Influencer Marketing Strategies &amp; the Creator Economy</title>
      <link>https://podcasts.fame.so/e/x8vqk3rn-archana-dhankar-on-influencer-marketing-strategies-the-creator-economy</link>
      <itunes:title>Archana Dhankar on Influencer Marketing Strategies &amp; the Creator Economy</itunes:title>
      <itunes:episode>15</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">70y7ynl0</guid>
      <description>S2E15 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Archana Dhankar, a global marketing leader with over 18 years of experience in crafting digital and social media strategies across industries. She has worked with top brands like Unilever and Kerastase Paris, making her a well-respected voice in both B2B and B2C marketing.

Recognized as one of the Top 10 Marketing Influencers of 2024 and a LinkedIn Top Voice, Archana brings deep insights into influencer marketing, brand strategy, and the evolving creator economy.

🔑 Key Topics Covered:

1. Creator vs. Influencer: What’s the real difference?
2. How B2B and B2C influencer marketing strategies differ
3. The rise of B2B influencer marketing on TikTok

✨ Follow Archana Dhankar on LinkedIn: https://www.linkedin.com/in/archanadhankar/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 05:52:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w3l09568.mp3" length="43163412" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c93ac140-e6ab-11ef-bf4b-092394a7da3e/c93ac2c0-e6ab-11ef-8272-d5fd3a3ec80c.png"/>
      <itunes:duration>1642</itunes:duration>
      <itunes:summary>S2E15 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Archana Dhankar, a global marketing leader with over 18 years of experience in crafting digital and social media strategies across industries. She has worked with top brands like Unilever and Kerastase Paris, making her a well-respected voice in both B2B and B2C marketing.

Recognized as one of the Top 10 Marketing Influencers of 2024 and a LinkedIn Top Voice, Archana brings deep insights into influencer marketing, brand strategy, and the evolving creator economy.

🔑 Key Topics Covered:

1. Creator vs. Influencer: What’s the real difference?
2. How B2B and B2C influencer marketing strategies differ
3. The rise of B2B influencer marketing on TikTok

✨ Follow Archana Dhankar on LinkedIn: https://www.linkedin.com/in/archanadhankar/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E15 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Archana Dhankar, a global marketing leader with over 18 years of experience in crafting digital and social media strategies across industries. She has worked with top brands like Unilever and Kerastase Paris, making her a well-respected voice in both B2B and B2C marketing.

Recognized as one of the Top 10 Marketing Influencers of 2024 and a LinkedIn Top Voice, Archana brings deep insights into influencer marketing, brand strategy, and the evolving creator economy.

🔑 Key Topics Covered:

1. Creator vs. Influencer: What’s the real difference?
2. How B2B and B2C influencer marketing strategies differ
3. The rise of B2B influencer marketing on TikTok

✨ Follow Archana Dhankar on LinkedIn: https://www.linkedin.com/in/archanadhankar/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Archana Dhanka, Influencer marketing, Creator economy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Marc Richard on Attribution, Influencer Marketing &amp; Growth</title>
      <link>https://podcasts.fame.so/e/1n20l2vn-marc-richard-on-attribution-influencer-marketing-growth</link>
      <itunes:title>Marc Richard on Attribution, Influencer Marketing &amp; Growth</itunes:title>
      <itunes:episode>16</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">219qk4w1</guid>
      <description>S2E16 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Marc Richard, CEO of OBVIOUS, a leading B2B Influencer Marketing agency, and CEO of Follow. Marc has helped top B2B brands like Pipedrive and Lusha harness the power of creators to drive real growth.

With deep expertise in attribution, creator data, and the future of B2B marketing, Marc shares his insights on how brands can measure success, evolve their influencer strategies, and turn social engagement into sales.

🔑 Key Topics Covered:

1. Why attribution is the biggest challenge in B2B marketing
2. How to measure brand awareness effectively
3. Why influencer marketing agencies must evolve into creative agencies
4. Turning social media touchpoints into sales

✨ Follow Marc Richard on LinkedIn: https://www.linkedin.com/in/marcrichardfollow/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 06:08:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w4v41q6w.mp3" length="47464759" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/4bf54870-e6ac-11ef-9141-217ea1daa756/4bf54980-e6ac-11ef-b44f-0f68681846fa.png"/>
      <itunes:duration>1758</itunes:duration>
      <itunes:summary>S2E16 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Marc Richard, CEO of OBVIOUS, a leading B2B Influencer Marketing agency, and CEO of Follow. Marc has helped top B2B brands like Pipedrive and Lusha harness the power of creators to drive real growth.

With deep expertise in attribution, creator data, and the future of B2B marketing, Marc shares his insights on how brands can measure success, evolve their influencer strategies, and turn social engagement into sales.

🔑 Key Topics Covered:

1. Why attribution is the biggest challenge in B2B marketing
2. How to measure brand awareness effectively
3. Why influencer marketing agencies must evolve into creative agencies
4. Turning social media touchpoints into sales

✨ Follow Marc Richard on LinkedIn: https://www.linkedin.com/in/marcrichardfollow/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E16 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Marc Richard, CEO of OBVIOUS, a leading B2B Influencer Marketing agency, and CEO of Follow. Marc has helped top B2B brands like Pipedrive and Lusha harness the power of creators to drive real growth.

With deep expertise in attribution, creator data, and the future of B2B marketing, Marc shares his insights on how brands can measure success, evolve their influencer strategies, and turn social engagement into sales.

🔑 Key Topics Covered:

1. Why attribution is the biggest challenge in B2B marketing
2. How to measure brand awareness effectively
3. Why influencer marketing agencies must evolve into creative agencies
4. Turning social media touchpoints into sales

✨ Follow Marc Richard on LinkedIn: https://www.linkedin.com/in/marcrichardfollow/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing</title>
      <link>https://podcasts.fame.so/e/68rrxmy8-jack-shepherd-on-growing-an-influencer-agency-social-data-and-ai-in-marketing</link>
      <itunes:title>Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing</itunes:title>
      <itunes:episode>17</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80562yp1</guid>
      <description>S2E17 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Jack Shepherd, Co-Founder of The Social Shepherd, a fast-growing agency making waves in the influencer marketing space.

Jack and his team have worked with major brands like Uniqlo and Premier Inn, helping them leverage social media and influencer strategies for maximum impact. He shares his insights on building a successful agency, the power of social data, and the future of influencer marketing.

🔑 Key Topics Covered:

1. Growth strategies for an influencer marketing agency
2. The convergence of marketing disciplines and the rise of short-form video
3. How social data enhances campaign optimization
4. The role of AI and technology in influencer marketing

✨ Follow Jack Shepherd on LinkedIn: https://www.linkedin.com/in/jack-shepherd/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 06:10:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wqy72v1w.mp3" length="75412916" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c4847610-e6ac-11ef-ad8f-03f60a43a205/c4847720-e6ac-11ef-a368-a1116de0c8a4.png"/>
      <itunes:duration>2677</itunes:duration>
      <itunes:summary>S2E17 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Jack Shepherd, Co-Founder of The Social Shepherd, a fast-growing agency making waves in the influencer marketing space.

Jack and his team have worked with major brands like Uniqlo and Premier Inn, helping them leverage social media and influencer strategies for maximum impact. He shares his insights on building a successful agency, the power of social data, and the future of influencer marketing.

🔑 Key Topics Covered:

1. Growth strategies for an influencer marketing agency
2. The convergence of marketing disciplines and the rise of short-form video
3. How social data enhances campaign optimization
4. The role of AI and technology in influencer marketing

✨ Follow Jack Shepherd on LinkedIn: https://www.linkedin.com/in/jack-shepherd/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E17 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we sit down with Jack Shepherd, Co-Founder of The Social Shepherd, a fast-growing agency making waves in the influencer marketing space.

Jack and his team have worked with major brands like Uniqlo and Premier Inn, helping them leverage social media and influencer strategies for maximum impact. He shares his insights on building a successful agency, the power of social data, and the future of influencer marketing.

🔑 Key Topics Covered:

1. Growth strategies for an influencer marketing agency
2. The convergence of marketing disciplines and the rise of short-form video
3. How social data enhances campaign optimization
4. The role of AI and technology in influencer marketing

✨ Follow Jack Shepherd on LinkedIn: https://www.linkedin.com/in/jack-shepherd/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Marketing, Influencer marketing, Jack Shepherd</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi</title>
      <link>https://podcasts.fame.so/e/183m2qy8-the-playbook-for-successful-brand-creator-partnerships-with-avinash-gandhi</link>
      <itunes:title>The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi</itunes:title>
      <itunes:episode>18</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m0j2j4y0</guid>
      <description>S2E18 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Avinash Gandhi, a leading expert in brand-creator partnerships and the mind behind the Creator Logic newsletter.

Through his consulting firm, Partner with Creators, Avi helps brands develop impactful creator strategies. With 15 years in digital media, he’s pioneered creator representation at William Morris Endeavor, worked with Jimmy Kimmel’s Wheelhouse, and led creator partnerships at Patreon.

🔑 Key Topics Covered:

1. Choosing the right niche for creator partnerships
2. How to build successful brand-creator collaborations
3. The Creator Logic growth playbook
4. The most important metrics in creator partnerships

✨ Follow Avinash Gandhi on LinkedIn: https://www.linkedin.com/in/avigandhi/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 09 Feb 2025 06:14:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wl4x0j5w.mp3" length="68753370" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/463189e0-e6ad-11ef-9c09-f5dc1f5b42a1/46318b00-e6ad-11ef-a268-45314b3aa722.png"/>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>S2E18 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Avinash Gandhi, a leading expert in brand-creator partnerships and the mind behind the Creator Logic newsletter.

Through his consulting firm, Partner with Creators, Avi helps brands develop impactful creator strategies. With 15 years in digital media, he’s pioneered creator representation at William Morris Endeavor, worked with Jimmy Kimmel’s Wheelhouse, and led creator partnerships at Patreon.

🔑 Key Topics Covered:

1. Choosing the right niche for creator partnerships
2. How to build successful brand-creator collaborations
3. The Creator Logic growth playbook
4. The most important metrics in creator partnerships

✨ Follow Avinash Gandhi on LinkedIn: https://www.linkedin.com/in/avigandhi/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E18 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Avinash Gandhi, a leading expert in brand-creator partnerships and the mind behind the Creator Logic newsletter.

Through his consulting firm, Partner with Creators, Avi helps brands develop impactful creator strategies. With 15 years in digital media, he’s pioneered creator representation at William Morris Endeavor, worked with Jimmy Kimmel’s Wheelhouse, and led creator partnerships at Patreon.

🔑 Key Topics Covered:

1. Choosing the right niche for creator partnerships
2. How to build successful brand-creator collaborations
3. The Creator Logic growth playbook
4. The most important metrics in creator partnerships

✨ Follow Avinash Gandhi on LinkedIn: https://www.linkedin.com/in/avigandhi/
🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Avinash Gandhi, marketing, creators</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data</title>
      <link>https://podcasts.fame.so/e/v8553048-phil-ranta-on-scaling-creator-businesses-gaming-s-future-and-the-power-of-social-data</link>
      <itunes:title>Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data</itunes:title>
      <itunes:episode>19</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81qqmyx1</guid>
      <description>S2E19 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Phil Ranta, COO of Fixated, and a true pioneer in digital media and the creator economy.

From producing web videos before YouTube to leading major creator initiatives at Facebook and Mobcrush, Phil has been at the forefront of every digital media evolution. He’s helped scale massive creator networks like Studio71 and Fullscreen, worked with top gaming talents like Shroud and Corinna Kopf, and is now shaping the future of creator services with Fortnite and Roblox at Fixated.

🔑 Key Topics Covered:

1. Helping creators build sustainable media businesses
2. Lessons from working with the Botez Sisters
3. How social data is shaping the future of influencer marketing
4. The KPIs that matter most for measuring campaign success

✨ Follow Phil Ranta on LinkedIn: https://www.linkedin.com/in/philranta/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Mon, 10 Feb 2025 12:06:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8vy2rmkw.mp3" length="64545620" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/71483c00-e7a7-11ef-bd49-e7677711b276/71483d00-e7a7-11ef-83d9-41fc21324fad.png"/>
      <itunes:duration>2408</itunes:duration>
      <itunes:summary>S2E19 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Phil Ranta, COO of Fixated, and a true pioneer in digital media and the creator economy.

From producing web videos before YouTube to leading major creator initiatives at Facebook and Mobcrush, Phil has been at the forefront of every digital media evolution. He’s helped scale massive creator networks like Studio71 and Fullscreen, worked with top gaming talents like Shroud and Corinna Kopf, and is now shaping the future of creator services with Fortnite and Roblox at Fixated.

🔑 Key Topics Covered:

1. Helping creators build sustainable media businesses
2. Lessons from working with the Botez Sisters
3. How social data is shaping the future of influencer marketing
4. The KPIs that matter most for measuring campaign success

✨ Follow Phil Ranta on LinkedIn: https://www.linkedin.com/in/philranta/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E19 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we welcome Phil Ranta, COO of Fixated, and a true pioneer in digital media and the creator economy.

From producing web videos before YouTube to leading major creator initiatives at Facebook and Mobcrush, Phil has been at the forefront of every digital media evolution. He’s helped scale massive creator networks like Studio71 and Fullscreen, worked with top gaming talents like Shroud and Corinna Kopf, and is now shaping the future of creator services with Fortnite and Roblox at Fixated.

🔑 Key Topics Covered:

1. Helping creators build sustainable media businesses
2. Lessons from working with the Botez Sisters
3. How social data is shaping the future of influencer marketing
4. The KPIs that matter most for measuring campaign success

✨ Follow Phil Ranta on LinkedIn: https://www.linkedin.com/in/philranta/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>marketing, creator economy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>If You’re Not Using AI in Marketing, You’re Already Falling Behind!</title>
      <link>https://podcasts.fame.so/e/xn14p678-if-you-re-not-using-ai-in-marketing-you-re-already-falling-behind</link>
      <itunes:title>If You’re Not Using AI in Marketing, You’re Already Falling Behind!</itunes:title>
      <itunes:episode>20</itunes:episode>
      <itunes:season>2</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">703pl7y1</guid>
      <description>S2E20 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we’re joined by Tiffanie Petett, Director of Strategic Partnerships at Influential, where she and her team are redefining influencer marketing through AI and data-driven strategies.

With experience working with brands like Walmart, Ford, and DoorDash, Tiffanie shares how AI is transforming influencer discovery, campaign optimization, and brand safety. She also reflects on her teaching experiences in influencer marketing and what’s next for the industry.

🔑 Key Topics Covered:

1. How AI is revolutionizing influencer marketing
2. Ensuring brand safety in influencer partnerships
3. What makes the perfect brand-creator collaboration
4. Tiffanie’s teaching experiences in influencer marketing
5. The future of Influential and influencer marketing evolution

✨ Follow Tiffanie Petett on LinkedIn: https://www.linkedin.com/in/tiffaniepetett/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</description>
      <content:encoded><![CDATA[<div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Mon, 10 Feb 2025 12:16:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8qy72018.mp3" length="58816401" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/dbae84a0-e7a8-11ef-aa97-498ad63cc359/dbae85c0-e7a8-11ef-bfb8-03557a36d84c.png"/>
      <itunes:duration>2379</itunes:duration>
      <itunes:summary>S2E20 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we’re joined by Tiffanie Petett, Director of Strategic Partnerships at Influential, where she and her team are redefining influencer marketing through AI and data-driven strategies.

With experience working with brands like Walmart, Ford, and DoorDash, Tiffanie shares how AI is transforming influencer discovery, campaign optimization, and brand safety. She also reflects on her teaching experiences in influencer marketing and what’s next for the industry.

🔑 Key Topics Covered:

1. How AI is revolutionizing influencer marketing
2. Ensuring brand safety in influencer partnerships
3. What makes the perfect brand-creator collaboration
4. Tiffanie’s teaching experiences in influencer marketing
5. The future of Influential and influencer marketing evolution

✨ Follow Tiffanie Petett on LinkedIn: https://www.linkedin.com/in/tiffaniepetett/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:summary>
      <itunes:subtitle>S2E20 of IMpulse: The Influencer Marketing Podcast 🎙

In this episode, we’re joined by Tiffanie Petett, Director of Strategic Partnerships at Influential, where she and her team are redefining influencer marketing through AI and data-driven strategies.

With experience working with brands like Walmart, Ford, and DoorDash, Tiffanie shares how AI is transforming influencer discovery, campaign optimization, and brand safety. She also reflects on her teaching experiences in influencer marketing and what’s next for the industry.

🔑 Key Topics Covered:

1. How AI is revolutionizing influencer marketing
2. Ensuring brand safety in influencer partnerships
3. What makes the perfect brand-creator collaboration
4. Tiffanie’s teaching experiences in influencer marketing
5. The future of Influential and influencer marketing evolution

✨ Follow Tiffanie Petett on LinkedIn: https://www.linkedin.com/in/tiffaniepetett/

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo</itunes:subtitle>
      <itunes:keywords>Tiffanie Petett, marketing, creators,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Future of Gaming Influencer Marketing with Kira Chesalina</title>
      <link>https://podcasts.fame.so/e/5nzxv9kn-the-future-of-gaming-influencer-marketing-with-kira-chesalina</link>
      <itunes:title>The Future of Gaming Influencer Marketing with Kira Chesalina</itunes:title>
      <itunes:episode>1</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80z79kx1</guid>
      <description>S3E01 of IMpulse: The Influencer Marketing Podcast 🎙

We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.

With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape.

🔑 Key Topics Covered:

1. How to create viral gaming campaigns in 2025
2. The shift between niche vs. mega influencers in gaming
3. AI’s role in influencer marketing and campaign success
4. Emerging platforms: Why Red Note is gaining traction
5. How AAA Agency ensures brand safety in influencer collaborations
6. The future of gaming x influencer partnerships and the merging of real &amp; virtual worlds

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

📩 Want to reach out? contact@getphyllo.com</description>
      <content:encoded><![CDATA[<div>S3E01 of IMpulse: The Influencer Marketing Podcast 🎙<br><br>We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.<br><br>With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape.<br><br>🔑 Key Topics Covered:<br><br>1. How to create viral gaming campaigns in 2025<br>2. The shift between niche vs. mega influencers in gaming<br>3. AI’s role in influencer marketing and campaign success<br>4. Emerging platforms: Why Red Note is gaining traction<br>5. How AAA Agency ensures brand safety in influencer collaborations<br>6. The future of gaming x influencer partnerships and the merging of real &amp; virtual worlds</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Wed, 12 Feb 2025 05:24:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wpy7zpr8.mp3" length="54079657" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/4ff3b480-e902-11ef-9564-fbd3e70d18f6/4ff3b600-e902-11ef-86c8-f920239643e5.png"/>
      <itunes:duration>2200</itunes:duration>
      <itunes:summary>S3E01 of IMpulse: The Influencer Marketing Podcast 🎙

We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.

With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape.

🔑 Key Topics Covered:

1. How to create viral gaming campaigns in 2025
2. The shift between niche vs. mega influencers in gaming
3. AI’s role in influencer marketing and campaign success
4. Emerging platforms: Why Red Note is gaining traction
5. How AAA Agency ensures brand safety in influencer collaborations
6. The future of gaming x influencer partnerships and the merging of real &amp; virtual worlds

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

📩 Want to reach out? contact@getphyllo.com</itunes:summary>
      <itunes:subtitle>S3E01 of IMpulse: The Influencer Marketing Podcast 🎙

We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.

With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape.

🔑 Key Topics Covered:

1. How to create viral gaming campaigns in 2025
2. The shift between niche vs. mega influencers in gaming
3. AI’s role in influencer marketing and campaign success
4. Emerging platforms: Why Red Note is gaining traction
5. How AAA Agency ensures brand safety in influencer collaborations
6. The future of gaming x influencer partnerships and the merging of real &amp; virtual worlds

🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

📩 Want to reach out? contact@getphyllo.com</itunes:subtitle>
      <itunes:keywords>Kira Chesalina, Marketing, gaming</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The $100M Growth Strategy Every Brand Needs to Know</title>
      <link>https://podcasts.fame.so/e/v8w4z52n-the-100m-growth-strategy-every-brand-needs-to-know</link>
      <itunes:title>The $100M Growth Strategy Every Brand Needs to Know</itunes:title>
      <itunes:episode>2</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80x7yx31</guid>
      <description>Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!

In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.

Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.

🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success</description>
      <content:encoded><![CDATA[<div>Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.<br><br>Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.<br><br>🎙 Key Topics Discussed:<br>1. How Joe and Matt built a $100M+ influencer marketing giant<br>2. How AI-powered tools are shaping the future of influencer marketing<br>3. Why top brands are shifting from media-led to social-led approaches<br>4. Why social media will dominate 90% of purchase decisions<br>5. Viral Nation’s unique growth playbook<br>6. How radical candor and empowering teams fuel success<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 15 Mar 2025 01:08:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w53q9myw.mp3" length="74941212" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/d12e6de0-2104-11f0-9364-c9ed62abcedb/d12e6f00-2104-11f0-ae03-db33898176ce.png"/>
      <itunes:duration>2895</itunes:duration>
      <itunes:summary>Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!

In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.

Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.

🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success</itunes:summary>
      <itunes:subtitle>Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!

In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.

Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.

🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success</itunes:subtitle>
      <itunes:keywords>Influencer marketing, marketing, Joe Gagliese,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How traditional PR fails both clients and employees</title>
      <link>https://podcasts.fame.so/e/p8lx7vw8-how-traditional-pr-fails-both-clients-and-employees</link>
      <itunes:title>How traditional PR fails both clients and employees</itunes:title>
      <itunes:episode>3</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x1ln8z31</guid>
      <description>Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!

In this episode, we speak with Riannon Palmer, Founder &amp; CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.

We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.

🎙 Key Topics Discussed:

1. Why traditional PR fails both brands and employees
2. The rise of feel-good PR and emotional intelligence in communications
3. How Lem-uhn vets influencers with AI and manual checks
4. Brand safety in wellness, social impact, and sustainability
5. Why authenticity is non-negotiable in influencer marketing
6. Building a purpose-first agency that puts people before process</description>
      <content:encoded><![CDATA[<div>Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we speak with Riannon Palmer, Founder &amp; CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.<br><br>We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.<br><br>🎙 Key Topics Discussed:<br><br>1. Why traditional PR fails both brands and employees<br>2. The rise of feel-good PR and emotional intelligence in communications<br>3. How Lem-uhn vets influencers with AI and manual checks<br>4. Brand safety in wellness, social impact, and sustainability<br>5. Why authenticity is non-negotiable in influencer marketing<br>6. Building a purpose-first agency that puts people before process<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 25 Mar 2025 01:19:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wk479zq8.mp3" length="48562166" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/8516efa0-2106-11f0-ab88-5f8ce3719a64/8516f090-2106-11f0-a307-7fb5c27446fc.png"/>
      <itunes:duration>1728</itunes:duration>
      <itunes:summary>Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!

In this episode, we speak with Riannon Palmer, Founder &amp; CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.

We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.

🎙 Key Topics Discussed:

1. Why traditional PR fails both brands and employees
2. The rise of feel-good PR and emotional intelligence in communications
3. How Lem-uhn vets influencers with AI and manual checks
4. Brand safety in wellness, social impact, and sustainability
5. Why authenticity is non-negotiable in influencer marketing
6. Building a purpose-first agency that puts people before process</itunes:summary>
      <itunes:subtitle>Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!

In this episode, we speak with Riannon Palmer, Founder &amp; CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.

We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.

🎙 Key Topics Discussed:

1. Why traditional PR fails both brands and employees
2. The rise of feel-good PR and emotional intelligence in communications
3. How Lem-uhn vets influencers with AI and manual checks
4. Brand safety in wellness, social impact, and sustainability
5. Why authenticity is non-negotiable in influencer marketing
6. Building a purpose-first agency that puts people before process</itunes:subtitle>
      <itunes:keywords>Marketing, Influencer marketing, Riannon Palmer, PR, Growth,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How to Build Authentic Creator Campaigns That Don’t Get Cancelled</title>
      <link>https://podcasts.fame.so/e/xnvq7x38-how-to-build-authentic-creator-campaigns-that-don-t-get-cancelled</link>
      <itunes:title>How to Build Authentic Creator Campaigns That Don’t Get Cancelled</itunes:title>
      <itunes:episode>4</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71y75xn1</guid>
      <description>Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.

Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.

🎙️ Key Topics Discussed:

1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform</description>
      <content:encoded><![CDATA[<div>Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.<br><br>Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.<br>We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.<br><br>🎙️ Key Topics Discussed:<br><br>1.The rise of Pulse Advertising and creator-first campaigns<br>2.Why most influencer campaigns fail — and how to fix them<br>3.How brands can use AI without losing authenticity<br>4.Brand safety, influencer vetting, and cancel culture<br>5.EMV, owned media value, and how Pulse measures real impact<br>6.Mikhail’s bold prediction about the next big social media platform</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 29 Mar 2025 01:23:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wz712kj8.mp3" length="71217130" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/579d3aa0-2107-11f0-8b03-b36e49510036/579d3bb0-2107-11f0-8934-1bcb8a901e06.png"/>
      <itunes:duration>2848</itunes:duration>
      <itunes:summary>Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.

Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.

🎙️ Key Topics Discussed:

1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform</itunes:summary>
      <itunes:subtitle>Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.

Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.

🎙️ Key Topics Discussed:

1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform</itunes:subtitle>
      <itunes:keywords>marketing, PR, Influencer marketing, Advertising,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>AI Won’t Replace You (Yet)</title>
      <link>https://podcasts.fame.so/e/1820vqj8-ai-won-t-replace-you-yet</link>
      <itunes:title>AI Won’t Replace You (Yet)</itunes:title>
      <itunes:episode>5</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">209qw520</guid>
      <description>Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.

Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.

🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?</description>
      <content:encoded><![CDATA[<div>Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.<br><br>Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.<br><br>🎙️ Key Topics Discussed:<br>1. The evolution of AI in influencer marketing<br>2. How brands can balance speed, scale, and authenticity using generative AI<br>3. The growing importance of influencer background checks and deleted content<br>4. What "agentic search" means and how AI agents will power discovery<br>5. Brand safety in regulated industries like healthcare<br>6. Aaron's bold prediction: Downloading your brain into an AI agent?</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 05 Apr 2025 01:26:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8yq9znq8.mp3" length="42834842" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b3213490-2107-11f0-a5cf-1730f2ddc7bc/b32135b0-2107-11f0-acac-c91abcd0b7f4.png"/>
      <itunes:duration>1558</itunes:duration>
      <itunes:summary>Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.

Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.

🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?</itunes:summary>
      <itunes:subtitle>Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.

Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.

🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?</itunes:subtitle>
      <itunes:keywords>AI,  Marketing, Influencer marketing,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How a Penn State Professor is Training Future Influencers</title>
      <link>https://podcasts.fame.so/e/6nrr0qkn-how-a-penn-state-professor-is-training-future-influencers</link>
      <itunes:title>How a Penn State Professor is Training Future Influencers</itunes:title>
      <itunes:episode>6</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">8156nwz0</guid>
      <description>Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.

We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.

🎯 Key Topics Discussed:

1. Why influencer education belongs in the classroom
2. The ethics of becoming a content creator
3. What it takes to build a niche and grow sustainably
4. How AI tools are reshaping the creative workflow
5. Campus creators and the future of brand collaborations
6. Why "riches are in the niches" — and how to find yours
7. Bill’s bold prediction for the future of creators in America</description>
      <content:encoded><![CDATA[<div>&nbsp;Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.<br><br>We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.<br><br>🎯 Key Topics Discussed:<br><br>1. Why influencer education belongs in the classroom<br>2. The ethics of becoming a content creator<br>3. What it takes to build a niche and grow sustainably<br>4. How AI tools are reshaping the creative workflow<br>5. Campus creators and the future of brand collaborations<br>6. Why "riches are in the niches" — and how to find yours<br>7. Bill’s bold prediction for the future of creators in America</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 12 Apr 2025 01:31:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/895zv3n8.mp3" length="73920487" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/3b766880-2108-11f0-92cb-716b2438070d/3b766990-2108-11f0-9dc9-755d1f1123b8.png"/>
      <itunes:duration>2987</itunes:duration>
      <itunes:summary>Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.

We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.

🎯 Key Topics Discussed:

1. Why influencer education belongs in the classroom
2. The ethics of becoming a content creator
3. What it takes to build a niche and grow sustainably
4. How AI tools are reshaping the creative workflow
5. Campus creators and the future of brand collaborations
6. Why "riches are in the niches" — and how to find yours
7. Bill’s bold prediction for the future of creators in America</itunes:summary>
      <itunes:subtitle>Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.

We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.

🎯 Key Topics Discussed:

1. Why influencer education belongs in the classroom
2. The ethics of becoming a content creator
3. What it takes to build a niche and grow sustainably
4. How AI tools are reshaping the creative workflow
5. Campus creators and the future of brand collaborations
6. Why "riches are in the niches" — and how to find yours
7. Bill’s bold prediction for the future of creators in America</itunes:subtitle>
      <itunes:keywords>Marketing, AI tools, AI in Marketing,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>What 94% More Conversions Taught This Founder</title>
      <link>https://podcasts.fame.so/e/1n3mr4mn-what-94-more-conversions-taught-this-founder</link>
      <itunes:title>What 94% More Conversions Taught This Founder</itunes:title>
      <itunes:episode>7</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m1j23z21</guid>
      <description>Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.

Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.

We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.

🎙️ Key Topics Discussed:

1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world</description>
      <content:encoded><![CDATA[<div>Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!<br><br>In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.<br><br>Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.<br><br>We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.<br><br>🎙️ Key Topics Discussed:<br><br>1. Personalizing landing pages for each creator’s audience<br>2. Inflection’s SCALE framework for growing partnerships<br>3. Why most influencer campaigns underperform — and how to fix them<br>4. How brands can automate vetting, compliance, and outreach<br>5. Why “affinity” is the metric of the future for creators<br>6. The future of AI assistants in influencer marketing<br>7. The offline comeback: building real relationships in a digital world</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 19 Apr 2025 01:37:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wrj7qp4w.mp3" length="58910224" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/11e67d00-2109-11f0-9e55-ab68f710bae2/11e68e90-2109-11f0-8009-433edda619dc.png"/>
      <itunes:duration>2244</itunes:duration>
      <itunes:summary>Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.

Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.

We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.

🎙️ Key Topics Discussed:

1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world</itunes:summary>
      <itunes:subtitle>Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.

Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.

We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.

🎙️ Key Topics Discussed:

1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world</itunes:subtitle>
      <itunes:keywords>Marketing, growth, Leads, affiliate,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>What It Really Takes to Scale Influencer Marketing Globally</title>
      <link>https://podcasts.fame.so/e/58z73lxn-what-it-really-takes-to-scale-influencer-marketing-globally</link>
      <itunes:title>What It Really Takes to Scale Influencer Marketing Globally</itunes:title>
      <itunes:episode>8</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81zn5y71</guid>
      <description>Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.

🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL</description>
      <content:encoded><![CDATA[<div>Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!<br>&nbsp;IMpulse is brought to you by Phyllo.<br><br>👉 Check out what you can do with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFJaWXZzNEdxQjBvQ3p3N3c5bjNhV29SeFZzUXxBQ3Jtc0tsNWJCczZJSUJ1NGwzcFVNa2NxUkFDM3E1WWQtS1g1c2o0Z0E4dmpiRWdzb1Q4aFlZLWxjYW1GSm1STmJPYkNsQkRTTk5tN2Q0ejhmRGFpcHcxLXRJRjlHSWk0MFk2ZFdwZUQ1M3ppckhyNmkwUjFxNA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E08&amp;v=AiSPMzRCMTo">https://www.getphyllo.com/?utm_source...</a><br><br>In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.<br>We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.<br>Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.<br><br>🎙️ Key Topics Discussed:<br>1.How Billion Dollar Boy scaled across 5 markets<br>2.Why AI is part of every BDB team member’s workflow<br>3.The “human-to-human” truth behind managing 100+ creators<br>4.Companion: BDB’s proprietary tech stack<br>5.How they use AI to vet influencers and flag content risks<br>6.The future of virtual influencers and AI assistants<br>7.Why personalization at scale needs both tech and people<br>8.Which industries are still underutilizing influencer marketing<br>9.BDB’s new initiative “5 to 9” to connect brands and creators IRL</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 26 Apr 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wvy271l8.mp3" length="58668878" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/66160e80-3f83-11f0-93d8-231733d5066a/66160fd0-3f83-11f0-a581-d72d9c510eab.png"/>
      <itunes:duration>2046</itunes:duration>
      <itunes:summary>Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.

🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL</itunes:summary>
      <itunes:subtitle>Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.

🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL</itunes:subtitle>
      <itunes:keywords>Infleuncer marketing, Creator economy, Billion Dollar Boy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How This PR Agency Predicts Influencer Success with AI</title>
      <link>https://podcasts.fame.so/e/v8wpy2pn-how-this-pr-agency-predicts-influencer-success-with-ai</link>
      <itunes:title>How This PR Agency Predicts Influencer Success with AI</itunes:title>
      <itunes:episode>9</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80x25320</guid>
      <description>Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo:
https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Megan Hueter, EVP &amp; Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling.

We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier.

🎙️ Key Topics Discussed:

1. How PRISMA predicts influencer ROI with 87% accuracy
2. Vetting creators with AI-powered risk detection
3. Building brand-safe influencer strategies at scale
4. Why LinkedIn is a goldmine for executive eminence
5. Creating AI personas for hyper-targeted storytelling
6. What marketers get wrong about celebrity influence
7. The case for B2B influencer marketing in 2025
8. Can a brand recover from cancel culture?</description>
      <content:encoded><![CDATA[<div>Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast!<br>&nbsp;IMpulse is brought to you by Phyllo.<br><br>👉 Check out what you can do with Phyllo:<br><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblBXODVKVWN1WTFwR29Nb1NBMWhLRTRWX0YwZ3xBQ3Jtc0tuUFhJbXZpTEN5clpYNFJjZGI0TlZDbjZLSUg0ZU02VW41X2ZWVGFBRmNpTFUxMGZaY1Y0YnBDUmRaMFR6czRGT1Nyd043WEIxV3NhM1JOZDRneWdMQmtlSWROMG54cnhWb3RVdlRLVnRLelhzWlJyOA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMpulse%26utm_campaign%3DS3E09&amp;v=x_nqRh5XtCs">https://www.getphyllo.com/?utm_source...</a><br><br>In this episode, we’re joined by Megan Hueter, EVP &amp; Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling.<br><br>We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier.<br><br>🎙️ Key Topics Discussed:<br><br>1. How PRISMA predicts influencer ROI with 87% accuracy<br>2. Vetting creators with AI-powered risk detection<br>3. Building brand-safe influencer strategies at scale<br>4. Why LinkedIn is a goldmine for executive eminence<br>5. Creating AI personas for hyper-targeted storytelling<br>6. What marketers get wrong about celebrity influence<br>7. The case for B2B influencer marketing in 2025<br>8. Can a brand recover from cancel culture?</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 03 May 2025 01:41:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wqy71z0w.mp3" length="63278371" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/b7537be0-3f84-11f0-a9c9-79831e706b1e/b7537cd0-3f84-11f0-b90f-ad17dc947047.png"/>
      <itunes:duration>2454</itunes:duration>
      <itunes:summary>Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo:
https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Megan Hueter, EVP &amp; Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling.

We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier.

🎙️ Key Topics Discussed:

1. How PRISMA predicts influencer ROI with 87% accuracy
2. Vetting creators with AI-powered risk detection
3. Building brand-safe influencer strategies at scale
4. Why LinkedIn is a goldmine for executive eminence
5. Creating AI personas for hyper-targeted storytelling
6. What marketers get wrong about celebrity influence
7. The case for B2B influencer marketing in 2025
8. Can a brand recover from cancel culture?</itunes:summary>
      <itunes:subtitle>Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo:
https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Megan Hueter, EVP &amp; Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling.

We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier.

🎙️ Key Topics Discussed:

1. How PRISMA predicts influencer ROI with 87% accuracy
2. Vetting creators with AI-powered risk detection
3. Building brand-safe influencer strategies at scale
4. Why LinkedIn is a goldmine for executive eminence
5. Creating AI personas for hyper-targeted storytelling
6. What marketers get wrong about celebrity influence
7. The case for B2B influencer marketing in 2025
8. Can a brand recover from cancel culture?</itunes:subtitle>
      <itunes:keywords>Influencer marketing, Influencer growth,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Bold &amp; Beyond Scaled a Campaign to 1B+ Reach With PR &amp; Influencers</title>
      <link>https://podcasts.fame.so/e/p8llq0v8-how-bold-beyond-scaled-a-campaign-to-1b-reach-with-pr-influencers</link>
      <itunes:title>How Bold &amp; Beyond Scaled a Campaign to 1B+ Reach With PR &amp; Influencers</itunes:title>
      <itunes:episode>10</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x1l65qz1</guid>
      <description>Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Sonalika Pawar, Founder &amp; CEO of Bold &amp; Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.

She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.

We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.

🎯 Key Topics Discussed:

1. How Bold &amp; Beyond scaled a campaign to 1B+ reach
2. Social media vetting &amp; influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor &amp; CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency</description>
      <content:encoded><![CDATA[<div>Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3JjbmFDS1JadmpaNDZIeFBZRnZqUzVDN3JaQXxBQ3Jtc0tuN2xKZHV1aEtCdUNRSFV0ekxMOHQ1TzFXcmx3Ni1zVnVUdFBLYldTUU83WWhXSmh3SHJDNy03a3ZNeWlYOFNyQXB3UHozalNTVk5iSFpBMWF5RG15blp0ZnhJaGdRY0hyYkduRHpveF82a1dkazNvYw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E010&amp;v=xe1BLXZ62ak">https://www.getphyllo.com/?utm_source...</a><br><br>In this episode, we’re joined by Sonalika Pawar, Founder &amp; CEO of Bold &amp; Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.<br><br>She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.<br><br>We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.<br><br>🎯 Key Topics Discussed:<br><br>1. How Bold &amp; Beyond scaled a campaign to 1B+ reach<br>2. Social media vetting &amp; influencer due diligence<br>3. Narrative modules for brand-safe creator storytelling<br>4. Performance vs creativity: finding the balance<br>5. Role of AI tools like HypeAuditor &amp; CoverageBook<br>6. Why pre-campaign due diligence is non-negotiable<br>7. Can PR ever be fully automated?<br>8. The rise of nano-influencers and creator-led trust<br>9. Personalization at scale with brand consistency<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 11 May 2025 01:43:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/86ln3298.mp3" length="49792939" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/6a713380-3f85-11f0-b286-ed426062d70d/6a713490-3f85-11f0-9d27-29583355397b.png"/>
      <itunes:duration>1814</itunes:duration>
      <itunes:summary>Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Sonalika Pawar, Founder &amp; CEO of Bold &amp; Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.

She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.

We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.

🎯 Key Topics Discussed:

1. How Bold &amp; Beyond scaled a campaign to 1B+ reach
2. Social media vetting &amp; influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor &amp; CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency</itunes:summary>
      <itunes:subtitle>Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Sonalika Pawar, Founder &amp; CEO of Bold &amp; Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.

She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.

We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.

🎯 Key Topics Discussed:

1. How Bold &amp; Beyond scaled a campaign to 1B+ reach
2. Social media vetting &amp; influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor &amp; CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The PR Agency Behind Australia's Viral Food Brands</title>
      <link>https://podcasts.fame.so/e/xnvl0v9n-the-pr-agency-behind-australia-s-viral-food-brands</link>
      <itunes:title>The PR Agency Behind Australia's Viral Food Brands</itunes:title>
      <itunes:episode>11</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71yp9r30</guid>
      <description>Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food and wellness brands. With over 15 years of experience, Chelsea reveals how her agency balances brand safety, influencer vetting, and authentic storytelling to create campaigns that actually work.

From launching lo-fi influencer content to embracing TikTok Shop and live shopping, Chelsea shares what PR teams must do to adapt in 2025 and beyond. You’ll also hear how her team ensures brand fit, manages compliance manually and with AI, and why Gen Z grocery buyers are driving major shifts in FMCG marketing.

🎙️ Key Topics Discussed:
1. Grapevine PR’s evolution and philosophy behind food &amp; wellness marketing
2. Why TikTok is the “Wild West” for FMCG—and why that’s a good thing
3. The power of TikTok Shop and its impact on the customer journey
4. The agency’s influencer vetting process and manual social media checks
5. Where AI can support (but not replace) PR teams
6. How to create lo-fi influencer content that feels human and drives trust
7. Cancel culture, risk management, and brand safety in the digital age</description>
      <content:encoded><![CDATA[<div>Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast!<br>IMpulse is brought to you by Phyllo.<br><br>👉 Check out what you can do with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnIxSWZ4ODlrSDZ6R1kwZm9JZ0FEX0ZDNVJTQXxBQ3Jtc0trOU9WTUh2Q19DWmVFc3lMYzEwY1c4anFoS25aaFh0bFlXWE53Z3g5cm1QekJjRU5IVk5TY1Btc1JhRFRUVnRucUd3WktTeHQtcjdqaV85cno1ZG1Zdk80TUF2UkVRaHJxcU9SSmYzQmdmUzlWV0laOA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E011&amp;v=KQFYpmEJXXw">https://www.getphyllo.com/?utm_source...</a><br><br>In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food and wellness brands. With over 15 years of experience, Chelsea reveals how her agency balances brand safety, influencer vetting, and authentic storytelling to create campaigns that actually work.<br><br>From launching lo-fi influencer content to embracing TikTok Shop and live shopping, Chelsea shares what PR teams must do to adapt in 2025 and beyond. You’ll also hear how her team ensures brand fit, manages compliance manually and with AI, and why Gen Z grocery buyers are driving major shifts in FMCG marketing.<br><br>🎙️ Key Topics Discussed:<br>1. Grapevine PR’s evolution and philosophy behind food &amp; wellness marketing<br>2. Why TikTok is the “Wild West” for FMCG—and why that’s a good thing<br>3. The power of TikTok Shop and its impact on the customer journey<br>4. The agency’s influencer vetting process and manual social media checks<br>5. Where AI can support (but not replace) PR teams<br>6. How to create lo-fi influencer content that feels human and drives trust<br>7. Cancel culture, risk management, and brand safety in the digital age</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 17 May 2025 01:47:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w7p60y38.mp3" length="42989941" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/eb4af160-3f85-11f0-98ec-478a0f02961c/eb4af250-3f85-11f0-95ac-153b6f7c9651.png"/>
      <itunes:duration>1672</itunes:duration>
      <itunes:summary>Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food and wellness brands. With over 15 years of experience, Chelsea reveals how her agency balances brand safety, influencer vetting, and authentic storytelling to create campaigns that actually work.

From launching lo-fi influencer content to embracing TikTok Shop and live shopping, Chelsea shares what PR teams must do to adapt in 2025 and beyond. You’ll also hear how her team ensures brand fit, manages compliance manually and with AI, and why Gen Z grocery buyers are driving major shifts in FMCG marketing.

🎙️ Key Topics Discussed:
1. Grapevine PR’s evolution and philosophy behind food &amp; wellness marketing
2. Why TikTok is the “Wild West” for FMCG—and why that’s a good thing
3. The power of TikTok Shop and its impact on the customer journey
4. The agency’s influencer vetting process and manual social media checks
5. Where AI can support (but not replace) PR teams
6. How to create lo-fi influencer content that feels human and drives trust
7. Cancel culture, risk management, and brand safety in the digital age</itunes:summary>
      <itunes:subtitle>Welcome to S3E011 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Chelsea Jarred, Founder and Director of Grapevine PR, a boutique Australian PR agency behind some of the country’s most iconic food and wellness brands. With over 15 years of experience, Chelsea reveals how her agency balances brand safety, influencer vetting, and authentic storytelling to create campaigns that actually work.

From launching lo-fi influencer content to embracing TikTok Shop and live shopping, Chelsea shares what PR teams must do to adapt in 2025 and beyond. You’ll also hear how her team ensures brand fit, manages compliance manually and with AI, and why Gen Z grocery buyers are driving major shifts in FMCG marketing.

🎙️ Key Topics Discussed:
1. Grapevine PR’s evolution and philosophy behind food &amp; wellness marketing
2. Why TikTok is the “Wild West” for FMCG—and why that’s a good thing
3. The power of TikTok Shop and its impact on the customer journey
4. The agency’s influencer vetting process and manual social media checks
5. Where AI can support (but not replace) PR teams
6. How to create lo-fi influencer content that feels human and drives trust
7. Cancel culture, risk management, and brand safety in the digital age</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Obviously Built a 200,000+ Creator Network (Backed by WPP)</title>
      <link>https://podcasts.fame.so/e/182ry6l8-how-obviously-built-a-200-000-creator-network-backed-by-wpp</link>
      <itunes:title>How Obviously Built a 200,000+ Creator Network (Backed by WPP)</itunes:title>
      <itunes:episode>12</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">2099j6k0</guid>
      <description>Welcome to S3E012 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Mae Karwowski, Founder &amp; CEO of Obviously — one of the most tech-forward influencer marketing agencies globally, now backed by WPP. Mae has scaled Obviously from a bootstrap startup to a global agency that runs campaigns with over 200,000 creators for top brands like Google, Amazon, Ulta Beauty, and Facebook.

We dive into how Mae built an AI-driven engine to vet creators at scale, how Obviously balances brand safety with creative freedom, and what brands must know to navigate creator partnerships in 2025. From building tech in-house to pioneering performance-driven influencer strategies, Mae unpacks what scalable influence really looks like today.

🎯 Key Topics Discussed:
1. How Obviously scaled to 200K+ creators &amp; runs global campaigns
2. Why influencer vetting is the new hygiene factor
3. How to define “brand-safe” creators in 2025
4. What brands get wrong about creator risk &amp; censorship
5. The “tightrope” of aligning creator authenticity with brand compliance
6. Why AI + humans is the future of influencer background checks
7. Vetting performance vs personality — where to draw the line
8. Micro-influencers vs Celebrities: Who drives more trust?
9. How creators can future-proof their brand partnerships
10. What’s next for influencer marketing compliance</description>
      <content:encoded><![CDATA[<div>Welcome to S3E012 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0xPRlI2U25SbWJGY3FnU1hzTTJERW5ZTFlKQXxBQ3Jtc0tuMnpuZ2dDRm4zUWhxU2hzcnFUNmU0UFdfRkxRbF9jNmRzMHQzZFBDTURBa1dfTHNYN2hKS3Y4RnVaRW1fQjVtTi1TQjVYcW91cktOQ3F1V2Zha1pXcTBLdHJ6VGIwY3pabURqUW5zTFFwOXFTbkxhRQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E012&amp;v=u5oNPoVZyF0">https://www.getphyllo.com/?utm_source...</a><br><br>In this episode, we’re joined by Mae Karwowski, Founder &amp; CEO of Obviously — one of the most tech-forward influencer marketing agencies globally, now backed by WPP. Mae has scaled Obviously from a bootstrap startup to a global agency that runs campaigns with over 200,000 creators for top brands like Google, Amazon, Ulta Beauty, and Facebook.<br><br>We dive into how Mae built an AI-driven engine to vet creators at scale, how Obviously balances brand safety with creative freedom, and what brands must know to navigate creator partnerships in 2025. From building tech in-house to pioneering performance-driven influencer strategies, Mae unpacks what scalable influence really looks like today.<br><br>🎯 Key Topics Discussed:<br>1. How Obviously scaled to 200K+ creators &amp; runs global campaigns<br>2. Why influencer vetting is the new hygiene factor<br>3. How to define “brand-safe” creators in 2025<br>4. What brands get wrong about creator risk &amp; censorship<br>5. The “tightrope” of aligning creator authenticity with brand compliance<br>6. Why AI + humans is the future of influencer background checks<br>7. Vetting performance vs personality — where to draw the line<br>8. Micro-influencers vs Celebrities: Who drives more trust?<br>9. How creators can future-proof their brand partnerships<br>10. What’s next for influencer marketing compliance</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 24 May 2025 01:52:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8py7jkzw.mp3" length="42001520" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/136f0730-3f87-11f0-b1a4-bbdc87617c35/136f0850-3f87-11f0-9e19-37974af81203.png"/>
      <itunes:duration>1557</itunes:duration>
      <itunes:summary>Welcome to S3E012 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Mae Karwowski, Founder &amp; CEO of Obviously — one of the most tech-forward influencer marketing agencies globally, now backed by WPP. Mae has scaled Obviously from a bootstrap startup to a global agency that runs campaigns with over 200,000 creators for top brands like Google, Amazon, Ulta Beauty, and Facebook.

We dive into how Mae built an AI-driven engine to vet creators at scale, how Obviously balances brand safety with creative freedom, and what brands must know to navigate creator partnerships in 2025. From building tech in-house to pioneering performance-driven influencer strategies, Mae unpacks what scalable influence really looks like today.

🎯 Key Topics Discussed:
1. How Obviously scaled to 200K+ creators &amp; runs global campaigns
2. Why influencer vetting is the new hygiene factor
3. How to define “brand-safe” creators in 2025
4. What brands get wrong about creator risk &amp; censorship
5. The “tightrope” of aligning creator authenticity with brand compliance
6. Why AI + humans is the future of influencer background checks
7. Vetting performance vs personality — where to draw the line
8. Micro-influencers vs Celebrities: Who drives more trust?
9. How creators can future-proof their brand partnerships
10. What’s next for influencer marketing compliance</itunes:summary>
      <itunes:subtitle>Welcome to S3E012 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Mae Karwowski, Founder &amp; CEO of Obviously — one of the most tech-forward influencer marketing agencies globally, now backed by WPP. Mae has scaled Obviously from a bootstrap startup to a global agency that runs campaigns with over 200,000 creators for top brands like Google, Amazon, Ulta Beauty, and Facebook.

We dive into how Mae built an AI-driven engine to vet creators at scale, how Obviously balances brand safety with creative freedom, and what brands must know to navigate creator partnerships in 2025. From building tech in-house to pioneering performance-driven influencer strategies, Mae unpacks what scalable influence really looks like today.

🎯 Key Topics Discussed:
1. How Obviously scaled to 200K+ creators &amp; runs global campaigns
2. Why influencer vetting is the new hygiene factor
3. How to define “brand-safe” creators in 2025
4. What brands get wrong about creator risk &amp; censorship
5. The “tightrope” of aligning creator authenticity with brand compliance
6. Why AI + humans is the future of influencer background checks
7. Vetting performance vs personality — where to draw the line
8. Micro-influencers vs Celebrities: Who drives more trust?
9. How creators can future-proof their brand partnerships
10. What’s next for influencer marketing compliance</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Zeno Group Builds Safe &amp; Scalable Creator Campaigns with AI</title>
      <link>https://podcasts.fame.so/e/x8vly1p8-how-zeno-group-builds-safe-scalable-creator-campaigns-with-ai</link>
      <itunes:title>How Zeno Group Builds Safe &amp; Scalable Creator Campaigns with AI</itunes:title>
      <itunes:episode>13</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">70yp4qw1</guid>
      <description>In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.

🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting &amp; brand safety
3. The return of micro-influencers &amp; why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents &amp; human-AI collaboration in marketing</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E13 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👉 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHpYTUZEUHlzTHJwZmc3WEQ5QkExX3JFeFF2d3xBQ3Jtc0tuV29EMURjbUlGcEFfbmREY3RES3NXbThpSUd0M3l4N1Z6dkhWMjRyQjlUX01oM3c0eVpBMENQSm5WQzJxU3prY2dMMWxMenlHWVZLOTVLZ1NUTmNFb1FwaGI4YWV6aFhoY1h3Mk5FNmZtdFIwWnhBSQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E13&amp;v=-Q8IJNvl8_g">https://www.getphyllo.com/?utm_source...</a><br><br>🔗&nbsp; Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEJOMFB3TmpOa1hWdW5uSGVmWmRnVXdONUNHQXxBQ3Jtc0ttQnUtdF9MZFhtMDY1RzFndnZNOW1PLTY0bDR0TVExV3dfczFabnRwWG9hRFZVZVVyZHg5MnRtTE81TzlVdEQtQU9XM0QxUTk5anJPRHh1Q3FCUEo3SzFWOHhNd1NBM25TX1BLbk9pM3FYUnI2V1JPMA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=-Q8IJNvl8_g">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.<br>Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.<br>She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.<br><br>🎯 Key Topics Discussed:<br>1. How Zeno Group manages 500+ creators across campaigns<br>2. Using AI for influencer vetting &amp; brand safety<br>3. The return of micro-influencers &amp; why they now outperform<br>4. Fewer, better, long-term creator partnerships vs media buys<br>5. AI trendspotting with Zeno’s in-house “Hive” tool<br>6. Why fake faces can’t build real influence<br>7. Future of AI agents &amp; human-AI collaboration in marketing<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sun, 01 Jun 2025 01:31:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w21n9vm8.mp3" length="50620742" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/18e22930-6d28-11f0-b477-e5b09ce65659/18e22a60-6d28-11f0-b895-d19345756b7a.png"/>
      <itunes:duration>1987</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.

🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting &amp; brand safety
3. The return of micro-influencers &amp; why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents &amp; human-AI collaboration in marketing</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Colleen O’Hara, EVP and Head of Chicago Digital at Zeno Group — a global integrated communications agency transforming how brands approach digital storytelling, influencer marketing, and brand safety.
Colleen unpacks how Zeno’s team works with 500+ creators annually to deliver campaigns that are creative, compliant, and scalable. From using AI for vetting and trendspotting to fostering long-term creator partnerships, Colleen shares what it really takes to manage risk while still staying culturally relevant.
She also dives into Zeno’s in-house AI Hive tool for identifying emerging social trends, the importance of “fewer, bigger, better” partnerships, and why human storytelling will always win in an AI-driven world.

🎯 Key Topics Discussed:
1. How Zeno Group manages 500+ creators across campaigns
2. Using AI for influencer vetting &amp; brand safety
3. The return of micro-influencers &amp; why they now outperform
4. Fewer, better, long-term creator partnerships vs media buys
5. AI trendspotting with Zeno’s in-house “Hive” tool
6. Why fake faces can’t build real influence
7. Future of AI agents &amp; human-AI collaboration in marketing</itunes:subtitle>
      <itunes:keywords>Marketing, Colleen O’Hara, Zeno Group</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Sherlock Scaled Global Brands in LATAM (Without Losing Control)</title>
      <link>https://podcasts.fame.so/e/1n2r1wwn-how-sherlock-scaled-global-brands-in-latam-without-losing-control</link>
      <itunes:title>How Sherlock Scaled Global Brands in LATAM (Without Losing Control)</itunes:title>
      <itunes:episode>14</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">2199prr1</guid>
      <description>In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.

They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.

Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.


🎯  Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns</description>
      <content:encoded><![CDATA[<div>🎙️Welcome to S3E014 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👉 Explore what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjFZU1A0a1JGNDBqOWVRSlpNbnNSUkI2MlJMUXxBQ3Jtc0ttMGtjUGN4azVDQ3lvMDJvZG1NNWxPS3kzdmtuVy1uSlIwdE1qcW8wYUlVY2dFd2tFdHc1NVdXTnhnaWpJTVpMLVF1WjNYZUZmY1JIWG5HNFZja19IVGtjcTZzZk16Z3BRajJveTk1MEVmUEVnVnVBZw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E014&amp;v=kjJdiJY9iZE">https://www.getphyllo.com/?utm_source...</a><br><br>🔗&nbsp; Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1A0dUdnZm90UDJYRTQ3OWJlNE9iS0VWVFk1UXxBQ3Jtc0trMTluOGZZT0xmdmUyX0dsWEZVY0pIdzhDMjJzV290bGJuNTVHUmJNaEtNMkNTV3FiSVhaTnEzd3FWZzlRNlZrV0wxTlB1OGtfNmVKMURxdmxfVUlHUkh3aVU1aFZfTTBfbEU5eU5MempIYUxwa2x1cw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=kjJdiJY9iZE">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.<br><br>They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.<br><br>Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.<br><br><br>🎯&nbsp; Key Topics Discussed:<br>1. Common mistakes brands make when entering the LATAM creator market<br>2. How Sherlock vets creators and prevents brand reputation risks<br>3. Why localization goes far beyond language<br>4. The surprising power of niche influencers<br>5. Real-world influencer campaign examples from LATAM<br>6. How creators in the region are charging like global celebrities<br>7. The role of AI tools in scaling influencer campaigns</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Tue, 01 Jul 2025 01:34:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wyqjp9nw.mp3" length="45863563" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/ae7f56a0-6d28-11f0-8ac3-93fcd1e19c0f/ae7f5840-6d28-11f0-938d-d1a959b5be52.png"/>
      <itunes:duration>1716</itunes:duration>
      <itunes:summary>In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.

They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.

Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.


🎯  Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns</itunes:summary>
      <itunes:subtitle>In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.

They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.

Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.


🎯  Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns</itunes:subtitle>
      <itunes:keywords>Marketing, Bianca Boucault &amp; Michelle Quiroz, Sherlock Communications</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How EvolveMKD Balances Compliance and Creativity in Influencer Marketing</title>
      <link>https://podcasts.fame.so/e/286qz29n-how-evolvemkd-balances-compliance-and-creativity-in-influencer-marketing</link>
      <itunes:title>How EvolveMKD Balances Compliance and Creativity in Influencer Marketing</itunes:title>
      <itunes:episode>15</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">j12r8kn1</guid>
      <description>In this episode, we’re joined by Megan Driscoll, Founder &amp; CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.

From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.

She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.

🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E015 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br><br>👉 Discover what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbU05c3hQc0NGYVktVnRpN2dxcFFLY0tGbFpzZ3xBQ3Jtc0tuZXJiaWJVMi1pT3RxNW91YzRaSndwS3N5WF9aWjF3REpmS2JvZ2lkRmVRdGdQaVAxWERnT2h3bHBSTE12WktMRmRVNTVLME9HaUx1TnQ4ZEdvVnZBcWtBR0lXa0ZQdkRibG5YOVV5V2FMTTNmcDY2RQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMpulse%26utm_campaign%3DS3E015&amp;v=3cvY_-lnddA">https://www.getphyllo.com/?utm_source...</a><br><br>🔗&nbsp; Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm9zWGYtcU9RTXF2Nm81eF9ZZkFjNk5kUjhiQXxBQ3Jtc0tuQVZsR0tJRGEwb1oxOWVid2I2ZUxJTWRKV3pxc1JaZ1p6STFFcFhOMVlINjFYTy1qMWE4WWlqa2RCVmlpOFpQM3hSdV9rZEhyRzhwWUVudnEzZHdIRVQtYXlJUFhsek5QNHktWTgxVHJzdlhaVXRDZw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=3cvY_-lnddA">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Megan Driscoll, Founder &amp; CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.<br><br>From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.<br><br>She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.<br><br>🎯 Key Topics Discussed:<br>1.Balancing storytelling with FDA-compliant messaging<br>2.Why “Phys-Influencers” are the future of healthcare campaigns<br>3.How Evolve uses AI and Airtable for creator vetting<br>4.Lessons from the HydraFacial campaign turnaround<br>5.The impact of political commentary on brand safety<br>6.The evolving expectations from today’s creators<br>7.What PR agencies need to survive the AI era<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 05 Jul 2025 01:37:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/8rjm17y8.mp3" length="53423226" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/f34fdb60-6d28-11f0-8029-fbd9828133b1/f34fdc90-6d28-11f0-9370-61c394a80bd5.png"/>
      <itunes:duration>1983</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Megan Driscoll, Founder &amp; CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.

From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.

She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.

🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Megan Driscoll, Founder &amp; CEO of EvolveMKD — a fiercely independent PR agency reshaping influencer marketing in healthcare, beauty, and wellness.

From launching one of the biggest comeback campaigns for HydraFacial to navigating the tightrope between creativity and regulatory compliance, Megan reveals the systems and thinking behind Evolve’s award-winning work.

She shares how her team selects “Phys-Influencers,” manages brand risk, and builds long-term trust with creators in highly scrutinized industries. You’ll also hear her thoughts on cancel culture, the future of AI in vetting and approvals, and why performance-driven creativity is the future of PR.

🎯 Key Topics Discussed:
1.Balancing storytelling with FDA-compliant messaging
2.Why “Phys-Influencers” are the future of healthcare campaigns
3.How Evolve uses AI and Airtable for creator vetting
4.Lessons from the HydraFacial campaign turnaround
5.The impact of political commentary on brand safety
6.The evolving expectations from today’s creators
7.What PR agencies need to survive the AI era</itunes:subtitle>
      <itunes:keywords>Marketing, Megan Driscoll, EvolveMKD,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Vidovo Is Changing the UGC Game (With No Ads or Funding)</title>
      <link>https://podcasts.fame.so/e/0njyw7l8-how-vidovo-is-changing-the-ugc-game-with-no-ads-or-funding</link>
      <itunes:title>How Vidovo Is Changing the UGC Game (With No Ads or Funding)</itunes:title>
      <itunes:episode>16</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">40pqlwr1</guid>
      <description>In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.

🎯 Key Topics Discussed:
Building a UGC marketplace from scratch (and bootstrapped)
The $50 video that got 14M views
Creator vetting: what brands should really look for
Retail-ready UGC: the new wave of demand
Why “authenticity” is overhyped—and what really works
How Vidovo gets 25 creators/day organically
The future of automation vs. human judgment in creator campaigns</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E016 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>🔍&nbsp; Explore what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEYzQjFfQlVoSFNNSk5zanpuRmZPRjhQTE1xQXxBQ3Jtc0trd3B0aHVGbHQ3ZWV1bW9yejVGZkZCRmxHb2dJS0dJTlNLZEZBMTZ0VHdNSi1sX0xmM3FKNFUxVGpfTlZaazhiSjhlRDQyMnVMMXRWWFE2RWdFVmFhSmJxVFJrSi1nTXZBR0IwQWJ3RVZ4QUN6REhyVQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E016&amp;v=ZzspNVXvxyQ">https://www.getphyllo.com/?utm_source...</a><br><br>🔗 Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbi1XQ3FGUGJlWjN6ZElyMUdrUS1Kd0czSXNLZ3xBQ3Jtc0ttV0dLX2x1b1VJVS1mSlVZQl9YZC02anQ4UVU2M2JiQ0ZUb1JZNjFuSTJadDJWNEtSeDhTRmJ4T2NqbVRla0s4ZUVkeHhSZWRsNFJRSnlCZVd0R0FWSWdGN0FFWWZSMUtiQzhkZ29WN1ZMYkJSNmNTNA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=ZzspNVXvxyQ">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.<br><br>🎯 Key Topics Discussed:<br><br></div><ul><li>Building a UGC marketplace from scratch (and bootstrapped)<br><br></li><li>The $50 video that got 14M views<br><br></li><li>Creator vetting: what brands should really look for<br><br></li><li>Retail-ready UGC: the new wave of demand<br><br></li><li>Why “authenticity” is overhyped—and what really works<br><br></li><li>How Vidovo gets 25 creators/day organically<br><br></li><li>The future of automation vs. human judgment in creator campaigns</li></ul><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 12 Jul 2025 01:55:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/87p2n2pw.mp3" length="48126432" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/83917c00-6d2b-11f0-b8ea-47b9d386667f/83917d90-6d2b-11f0-b6da-5595111e3fc8.png"/>
      <itunes:duration>1851</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.

🎯 Key Topics Discussed:
Building a UGC marketplace from scratch (and bootstrapped)
The $50 video that got 14M views
Creator vetting: what brands should really look for
Retail-ready UGC: the new wave of demand
Why “authenticity” is overhyped—and what really works
How Vidovo gets 25 creators/day organically
The future of automation vs. human judgment in creator campaigns</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Elijah Khasabo, the 21-year-old co-founder of Vidovo, a rapidly growing UGC marketplace built completely without ads or outside funding. Elijah walks us through how a single $50 video that hit 14M organic views changed his life—and sparked the creation of a platform that’s helping brands tap into authentic, high-performing short-form content at scale.

🎯 Key Topics Discussed:
Building a UGC marketplace from scratch (and bootstrapped)
The $50 video that got 14M views
Creator vetting: what brands should really look for
Retail-ready UGC: the new wave of demand
Why “authenticity” is overhyped—and what really works
How Vidovo gets 25 creators/day organically
The future of automation vs. human judgment in creator campaigns</itunes:subtitle>
      <itunes:keywords>Marketing, Elijah Khasabo, Vidovo, UGC marketplace,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)</title>
      <link>https://podcasts.fame.so/e/lnqwl16n-how-webedia-builds-brand-safe-creator-campaigns-that-still-feel-real</link>
      <itunes:title>How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)</itunes:title>
      <itunes:episode>17</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81nvwpq1</guid>
      <description>In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.

From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.

This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.

 🎯 Key Topics Discussed:

1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E17 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👉&nbsp; See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazA0eWdBQXNVUlFqdkdDU1A1TnBRaVFKbWJYZ3xBQ3Jtc0ttYm5rQ29wVzU1ZlhwQUVmR2x6cWpQTEFxN1ItUTdybEljRFJEQlk0M1pqSXZxcWdHLW5neVJfbDkyOWRvNWhyZ2dTbGdKdmNuZmtEOXVBUUxGRjYzYlVWWDZjY2JqaV93RHlRZTl0YmdFaF9DV0tEUQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E017&amp;v=-SqbDXs5jpM">https://www.getphyllo.com/?utm_source...</a><br><br>🔗&nbsp; Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGlqanpYMnh5U2tvRHg5d3U2OHhDSTRCWWZUQXxBQ3Jtc0ttYW5KR0R3NGp4dkhpa3FJMUdGZDh3UlZ2SHV0c0JacFdlQ2NiRW9Pdk5oaEZaOVBCSU4tRnVfbHlCZTNVNDh4dm9QbTNuRzRQOWVNSjRkMXRYb0RScjU3WG5iS0d4eDhJaHozNWNSazBuRjZBbEVDWQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=-SqbDXs5jpM">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.<br><br>From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.<br><br>This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.<br><br> 🎯 Key Topics Discussed:<br><br>1. Webedia’s approach to influencer vetting and AI-powered risk checks<br>2. Building creator-brand alignment from the start<br>3. Why niche creators are outperforming large ones in engagement<br>4. The role of social listening in campaign strategy<br>5. Balancing creative freedom with brand safety<br>6. The future of tech in creator partnerships<br>7. Culture, community, and creator trust in Brazil</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Mon, 21 Jul 2025 01:58:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wmkmnmjw.mp3" length="35612187" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/e79ee580-6d2b-11f0-af39-5fbb159f7648/e79ee6a0-6d2b-11f0-b484-c5956a3c7fe6.png"/>
      <itunes:duration>1301</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.

From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.

This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.

 🎯 Key Topics Discussed:

1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.

From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.

This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.

 🎯 Key Topics Discussed:

1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil</itunes:subtitle>
      <itunes:keywords>marketing, Diogo Ferreira, Webedia Creators</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Michael Kempner (MWW) Is Rebuilding Trust in a Crisis-Driven World (With AI &amp; Purpose)</title>
      <link>https://podcasts.fame.so/e/mn4lwm7n-how-michael-kempner-mww-is-rebuilding-trust-in-a-crisis-driven-world-with-ai-purpose</link>
      <itunes:title>How Michael Kempner (MWW) Is Rebuilding Trust in a Crisis-Driven World (With AI &amp; Purpose)</itunes:title>
      <itunes:episode>18</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x06rv6j0</guid>
      <description>In this episode, we’re joined by Michael Kempner, Founder &amp; CEO of MikeWorldWide (MWW) — one of the world’s most respected independent PR agencies. With over 38 years at the helm, Michael shares timeless lessons on building trust, managing reputational risk, and staying culturally relevant in a world of “permacrisis.”

We discuss how MWW blends AI innovation with human storytelling, their crisis simulation strategies, and what it really takes to lead a people-first agency at scale. Michael also shares his thoughts on creator partnerships, risk mitigation, and the role of empathy and authenticity in modern PR.

🎯 Key Topics Discussed:

1. Building trust through authenticity in PR &amp; creator marketing
2. How MWW integrates AI to mitigate brand risk
3. The concept of “permacrisis” &amp; reputation management
4. Crisis simulation: how brands pressure-test their response systems
5. How to future-proof your agency culture with innovation
6. The role of social listening in cultural relevance
7. Lessons from 30+ years of client retention and leadership
7. Why peace of mind is a learned leadership skill</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E018 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnhnSE4zQ0liTWsxTzZya1A4enlHR1ZDcm1pQXxBQ3Jtc0tuZUR2VTE1Mk9DZ2tid3NQb1FvZjdleXhoM1pObkpJbmVXcHBBYUt6bElHVk4wa0tRUlNEcHVEUTJLRmNrNlhoVkZPTlB0SzdMaGJPZm83cTd1eEc3NnJQTDFWb1lXY1F4ZkdxOWthZWJYWVhEWFVRdw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E018&amp;v=ORmpvLMf9ro">https://www.getphyllo.com/?utm_source...</a><br><br><br>🔗&nbsp; Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3c5TlNfZWMxTU9qN1pBYndlaGFrTzRfM2FZd3xBQ3Jtc0tsT0RsbzlRNXVQQ05tdUM2OFZTd2hjS04wUVFPSEVhZjQwbzZSdFBDYi00cWQwV3VoM0J1YmZqUXFCa3NKUHk0R2hRZXJBbUc5ODZ5SEhPbld5cXhlWDlYVTczRWVFUElsbDlOQzdOYlVfemV1b3R6OA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=ORmpvLMf9ro">https://www.getphyllo.com/social-scre...</a><br><br><br>In this episode, we’re joined by Michael Kempner, Founder &amp; CEO of MikeWorldWide (MWW) — one of the world’s most respected independent PR agencies. With over 38 years at the helm, Michael shares timeless lessons on building trust, managing reputational risk, and staying culturally relevant in a world of “permacrisis.”<br><br>We discuss how MWW blends AI innovation with human storytelling, their crisis simulation strategies, and what it really takes to lead a people-first agency at scale. Michael also shares his thoughts on creator partnerships, risk mitigation, and the role of empathy and authenticity in modern PR.<br><br>🎯 Key Topics Discussed:<br><br>1. Building trust through authenticity in PR &amp; creator marketing<br>2. How MWW integrates AI to mitigate brand risk<br>3. The concept of “permacrisis” &amp; reputation management<br>4. Crisis simulation: how brands pressure-test their response systems<br>5. How to future-proof your agency culture with innovation<br>6. The role of social listening in cultural relevance<br>7. Lessons from 30+ years of client retention and leadership<br>7. Why peace of mind is a learned leadership skill</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 26 Jul 2025 01:01:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wx9ypy08.mp3" length="62494339" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/43779160-6d2c-11f0-b947-5bba7fd0e86a/43779280-6d2c-11f0-93fb-edc33784f0fb.png"/>
      <itunes:duration>2407</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Michael Kempner, Founder &amp; CEO of MikeWorldWide (MWW) — one of the world’s most respected independent PR agencies. With over 38 years at the helm, Michael shares timeless lessons on building trust, managing reputational risk, and staying culturally relevant in a world of “permacrisis.”

We discuss how MWW blends AI innovation with human storytelling, their crisis simulation strategies, and what it really takes to lead a people-first agency at scale. Michael also shares his thoughts on creator partnerships, risk mitigation, and the role of empathy and authenticity in modern PR.

🎯 Key Topics Discussed:

1. Building trust through authenticity in PR &amp; creator marketing
2. How MWW integrates AI to mitigate brand risk
3. The concept of “permacrisis” &amp; reputation management
4. Crisis simulation: how brands pressure-test their response systems
5. How to future-proof your agency culture with innovation
6. The role of social listening in cultural relevance
7. Lessons from 30+ years of client retention and leadership
7. Why peace of mind is a learned leadership skill</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Michael Kempner, Founder &amp; CEO of MikeWorldWide (MWW) — one of the world’s most respected independent PR agencies. With over 38 years at the helm, Michael shares timeless lessons on building trust, managing reputational risk, and staying culturally relevant in a world of “permacrisis.”

We discuss how MWW blends AI innovation with human storytelling, their crisis simulation strategies, and what it really takes to lead a people-first agency at scale. Michael also shares his thoughts on creator partnerships, risk mitigation, and the role of empathy and authenticity in modern PR.

🎯 Key Topics Discussed:

1. Building trust through authenticity in PR &amp; creator marketing
2. How MWW integrates AI to mitigate brand risk
3. The concept of “permacrisis” &amp; reputation management
4. Crisis simulation: how brands pressure-test their response systems
5. How to future-proof your agency culture with innovation
6. The role of social listening in cultural relevance
7. Lessons from 30+ years of client retention and leadership
7. Why peace of mind is a learned leadership skill</itunes:subtitle>
      <itunes:keywords>Marketing, PR, MikeWorldWide, Michael Kempner</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Why Edelman Leads With Humanity in Creator Marketing</title>
      <link>https://podcasts.fame.so/e/p8m70k08-why-edelman-leads-with-humanity-in-creator-marketing</link>
      <itunes:title>Why Edelman Leads With Humanity in Creator Marketing</itunes:title>
      <itunes:episode>19</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">70v5n6n1</guid>
      <description>In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.

🎯 Key Topics Discussed:

1. How brands can future-proof with co-creation &amp; CreatorLab
2. Edelman’s Creator Trust Score &amp; why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk &amp; fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health &amp; the role of agencies
6. The future of creators in shaping products, culture &amp; policy
7. Why LinkedIn is the next big opportunity for creator marketing</description>
      <content:encoded><![CDATA[<div>In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.<br>We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.<br><br>🎯 Key Topics Discussed:<br><br>1. How brands can future-proof with co-creation &amp; CreatorLab<br>2. Edelman’s Creator Trust Score &amp; why vetting is non-negotiable<br>3. What Pantene’s Alex Earl campaign teaches us about risk &amp; fun<br>4. Why social listening is essential for cultural relevance<br>5. Creator burnout, mental health &amp; the role of agencies<br>6. The future of creators in shaping products, culture &amp; policy<br>7. Why LinkedIn is the next big opportunity for creator marketing</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 02 Aug 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wpy5xqq8.mp3" length="56006225" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/74c7e540-7440-11f0-ab0e-dfde189d0865/74c7e660-7440-11f0-8322-cd2f00709e48.png"/>
      <itunes:duration>2192</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.

🎯 Key Topics Discussed:

1. How brands can future-proof with co-creation &amp; CreatorLab
2. Edelman’s Creator Trust Score &amp; why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk &amp; fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health &amp; the role of agencies
6. The future of creators in shaping products, culture &amp; policy
7. Why LinkedIn is the next big opportunity for creator marketing</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.

🎯 Key Topics Discussed:

1. How brands can future-proof with co-creation &amp; CreatorLab
2. Edelman’s Creator Trust Score &amp; why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk &amp; fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health &amp; the role of agencies
6. The future of creators in shaping products, culture &amp; policy
7. Why LinkedIn is the next big opportunity for creator marketing</itunes:subtitle>
      <itunes:keywords>Marketing, Influencer marketing, creator,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Meta’s Top UGC Expert Explains the Future of AI Creators and Fake Content</title>
      <link>https://podcasts.fame.so/e/x8y71408-meta-s-top-ugc-expert-explains-the-future-of-ai-creators-and-fake-content</link>
      <itunes:title>Meta’s Top UGC Expert Explains the Future of AI Creators and Fake Content</itunes:title>
      <itunes:episode>20</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">l04rl9p0</guid>
      <description>In this episode, we’re joined by Donatas Smailys, CEO &amp; Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.
We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.

🎯 Key Topics Discussed:

1. The rise of fake UGC and why it’s a threat to brand trust
2. Why UGC still performs better than polished content
3. How AI can help creators scale (without replacing them)
4. Brand safety concerns with cloned faces and AI influencers
5. What social listening can reveal about your audience
6. How Billo vets creators before matching with brands
7. What’s next for UGC platforms in the AI era
8. Donatas’s favorite books, video games, and future predictions</description>
      <content:encoded><![CDATA[<div>In this episode, we’re joined by Donatas Smailys, CEO &amp; Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.<br>We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.<br><br>🎯 Key Topics Discussed:<br><br>1. The rise of fake UGC and why it’s a threat to brand trust<br>2. Why UGC still performs better than polished content<br>3. How AI can help creators scale (without replacing them)<br>4. Brand safety concerns with cloned faces and AI influencers<br>5. What social listening can reveal about your audience<br>6. How Billo vets creators before matching with brands<br>7. What’s next for UGC platforms in the AI era<br>8. Donatas’s favorite books, video games, and future predictions<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Fri, 08 Aug 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/83l6r72w.mp3" length="47128053" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/f0ff0b30-74d1-11f0-96d8-bdb2f078ebe4/f0ff0c40-74d1-11f0-958d-016ad3a04d15.png"/>
      <itunes:duration>1821</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Donatas Smailys, CEO &amp; Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.
We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.

🎯 Key Topics Discussed:

1. The rise of fake UGC and why it’s a threat to brand trust
2. Why UGC still performs better than polished content
3. How AI can help creators scale (without replacing them)
4. Brand safety concerns with cloned faces and AI influencers
5. What social listening can reveal about your audience
6. How Billo vets creators before matching with brands
7. What’s next for UGC platforms in the AI era
8. Donatas’s favorite books, video games, and future predictions</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Donatas Smailys, CEO &amp; Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.
We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.

🎯 Key Topics Discussed:

1. The rise of fake UGC and why it’s a threat to brand trust
2. Why UGC still performs better than polished content
3. How AI can help creators scale (without replacing them)
4. Brand safety concerns with cloned faces and AI influencers
5. What social listening can reveal about your audience
6. How Billo vets creators before matching with brands
7. What’s next for UGC platforms in the AI era
8. Donatas’s favorite books, video games, and future predictions</itunes:subtitle>
      <itunes:keywords>UGC content, Marketing, Founder,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Top Brands Handle Creator Risk, Viral Memes &amp; PR Crises</title>
      <link>https://podcasts.fame.so/e/6nr7wl98-how-top-brands-handle-creator-risk-viral-memes-pr-crises</link>
      <itunes:title>How Top Brands Handle Creator Risk, Viral Memes &amp; PR Crises</itunes:title>
      <itunes:episode>21</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">815rl8q0</guid>
      <description>In this episode, we’re joined by Andrew Bloch, Founder of Andrew Bloch &amp; Associates and Co-founder of Frank — one of the most culturally influential PR agencies in the UK. He’s also a trusted advisor to Lord Sugar and several The Apprentice winners.

Andrew shares powerful lessons from decades of experience helping top brands and public figures navigate creator controversies, viral meme culture, and high-stakes PR crises. We explore the blurred lines between creators and media, how fake UGC can backfire, and why brand safety needs to evolve fast in the age of AI.

🎯 Key Topics Discussed:
1. How top brands handle risky creators &amp; controversial influencers
2. Lessons from the Adidas–Kanye West and Coldplay–Astronomer crises
3. Can brands use meme culture without risking their reputation?
4. Role of speed, empathy &amp; preparation in modern PR
5. Why AI will change the way PR is done — and how to adapt
6. What creators need to know about brand safety vetting
7. How to protect reputation in a world of deepfakes and fake UGC</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E021 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0FzVEtIYTJsQTVocUxsTWREa0pmTmRobm04UXxBQ3Jtc0tsMHB2WjNJUWlTdVFRc0pmVWM5QXNRbWlOaGxzczJEdDlHV0Zfc05PTk1uNEdUS093UlpLQXJxeEpmY1JNLUdZbFV0NmxESHRWSTdwYl9ITndncTZhajQ0VEszWnZXbERZOXBpZEN2RTZObTFpLVNmNA&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E021&amp;v=xHppFgBA27Y">https://www.getphyllo.com/?utm_source...</a><br><br>🔗 Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1R0SlNsN2liZ3pOT3A2cnVfbmxxWm1WYmtBZ3xBQ3Jtc0ttV3V1Vkw1SGJFSDQwemJxSHJTTmRVWlhQaXFIVm15QVFNaEY5ZEdvRTVJdEtURTdhYnYtb2Q5UTZoZ0RPVXNfZzBNLUY2aTNkekVzNEg5S2xTSmdORDZqSEwzWllINkZhNFpub0M5bElqb3hReTRWSQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=xHppFgBA27Y">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Andrew Bloch, Founder of Andrew Bloch &amp; Associates and Co-founder of Frank — one of the most culturally influential PR agencies in the UK. He’s also a trusted advisor to Lord Sugar and several The Apprentice winners.<br><br>Andrew shares powerful lessons from decades of experience helping top brands and public figures navigate creator controversies, viral meme culture, and high-stakes PR crises. We explore the blurred lines between creators and media, how fake UGC can backfire, and why brand safety needs to evolve fast in the age of AI.<br><br>🎯 Key Topics Discussed:<br>1. How top brands handle risky creators &amp; controversial influencers<br>2. Lessons from the Adidas–Kanye West and Coldplay–Astronomer crises<br>3. Can brands use meme culture without risking their reputation?<br>4. Role of speed, empathy &amp; preparation in modern PR<br>5. Why AI will change the way PR is done — and how to adapt<br>6. What creators need to know about brand safety vetting<br>7. How to protect reputation in a world of deepfakes and fake UGC<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 16 Aug 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/w21np558.mp3" length="74633337" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c632f1e0-86f9-11f0-983d-7f99a2a7cad8/c632f390-86f9-11f0-9b57-5f5ed7dffd5d.png"/>
      <itunes:duration>2958</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Andrew Bloch, Founder of Andrew Bloch &amp; Associates and Co-founder of Frank — one of the most culturally influential PR agencies in the UK. He’s also a trusted advisor to Lord Sugar and several The Apprentice winners.

Andrew shares powerful lessons from decades of experience helping top brands and public figures navigate creator controversies, viral meme culture, and high-stakes PR crises. We explore the blurred lines between creators and media, how fake UGC can backfire, and why brand safety needs to evolve fast in the age of AI.

🎯 Key Topics Discussed:
1. How top brands handle risky creators &amp; controversial influencers
2. Lessons from the Adidas–Kanye West and Coldplay–Astronomer crises
3. Can brands use meme culture without risking their reputation?
4. Role of speed, empathy &amp; preparation in modern PR
5. Why AI will change the way PR is done — and how to adapt
6. What creators need to know about brand safety vetting
7. How to protect reputation in a world of deepfakes and fake UGC</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Andrew Bloch, Founder of Andrew Bloch &amp; Associates and Co-founder of Frank — one of the most culturally influential PR agencies in the UK. He’s also a trusted advisor to Lord Sugar and several The Apprentice winners.

Andrew shares powerful lessons from decades of experience helping top brands and public figures navigate creator controversies, viral meme culture, and high-stakes PR crises. We explore the blurred lines between creators and media, how fake UGC can backfire, and why brand safety needs to evolve fast in the age of AI.

🎯 Key Topics Discussed:
1. How top brands handle risky creators &amp; controversial influencers
2. Lessons from the Adidas–Kanye West and Coldplay–Astronomer crises
3. Can brands use meme culture without risking their reputation?
4. Role of speed, empathy &amp; preparation in modern PR
5. Why AI will change the way PR is done — and how to adapt
6. What creators need to know about brand safety vetting
7. How to protect reputation in a world of deepfakes and fake UGC</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)</title>
      <link>https://podcasts.fame.so/e/1n33k1xn-how-her-campus-built-a-100k-gen-z-creator-community-with-no-shortcuts</link>
      <itunes:title>How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)</itunes:title>
      <itunes:episode>22</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m1jpv891</guid>
      <description>In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.

We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.

From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.

🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust &amp; authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E22 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbndtNmV4MXVnTkoyYnlaTTk0UV9hMm1LLVZMZ3xBQ3Jtc0tsZFNVS3hjTVhiMGJ4alZ3QzFxS21DRmV5NHJmMmpwckFuazN0aUxhS0lEQW41NlVkQ2JudEVya21GOWd5UkVVamc2N01nb3RNVUlzOFczWUQyM28zREJmNGNzSllTS0xXa0ZwRDdJRm4xZ0ZTcXpZQQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E22&amp;v=V5YdPxpxgJs">https://www.getphyllo.com/?utm_source...</a><br><br>🔗 Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGc4NHVZaTVJSUxtT0lUYVpUZXdBR0xzaVlQd3xBQ3Jtc0ttNW1tbHFKcXMwRUs4ZU55bER6OXdRYncxRE5Fc3hMODlfTFF0TEJjRUVnT3dNQmJtX2Z1c0hqcDBCWi1uR3U4bGJ3WmpGWlo4YXZQazZOelYyTGdCWEVvMFhpUjdwcUpfUENBTDhBTDJyQmV6SWF5UQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=V5YdPxpxgJs">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.<br><br>We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.<br><br>From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.<br><br>🎯 Key Topics Discussed:<br>1. What Gen Z creators really want from brand deals<br>2. How Her Campus balances scale, trust &amp; authenticity<br>3. Why manual vetting is still critical — even with 100K creators<br>4. How college athletes are shaping the next wave of creators<br>5. Social listening and pulse checks: how they spot risks and trends<br>6. The future of community-building and Gen Alpha creators<br>7. The secret to brand-safe UGC that still feels real<br><br></div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 23 Aug 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/816qx19w.mp3" length="44374937" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/dffec300-8701-11f0-ac93-2b5553ec4934/dffec420-8701-11f0-8d9e-ffad0227e90d.png"/>
      <itunes:duration>1738</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.

We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.

From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.

🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust &amp; authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.

We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.

From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.

🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust &amp; authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Gallery Media Works with Top Brands, AI Creators &amp; Viral Talent (Without Losing Control)</title>
      <link>https://podcasts.fame.so/e/q80vw4p8-how-gallery-media-works-with-top-brands-ai-creators-viral-talent-without-losing-control</link>
      <itunes:title>How Gallery Media Works with Top Brands, AI Creators &amp; Viral Talent (Without Losing Control)</itunes:title>
      <itunes:episode>24</itunes:episode>
      <itunes:season>3</itunes:season>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p0kn8mv1</guid>
      <description>In this episode, we’re joined by Dylan MacNamara, SVP of Talent &amp; Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.

We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.

🎯 Key Topics Discussed:

1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening &amp; experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood</description>
      <content:encoded><![CDATA[<div>🎙️ Welcome to S3E024 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.<br><br>👀 See what you can build with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEdhT2FPVEFWNzJHRUg1WDdvQ3h6bEptX2lPQXxBQ3Jtc0tsYmptZVVzU1JaY3FFUG5HTkNLT3VqTnF6bkF5aXo4bEZVbGppT0Frb1RPbXNKWU9xdGV5cV90RXRvb0IwWEtjVTFTQktDbmJ0eDJjU1ExYUtobWs0M09UMi1TVkNMdG91VlA1Z3F2d0R1dWVWT2JMRQ&amp;q=https%3A%2F%2Fwww.getphyllo.com%2F%3Futm_source%3DYouTube%26utm_medium%3DIMPulse%26utm_campaign%3DS3E024&amp;v=Jowqu1Y-TiU">https://www.getphyllo.com/?utm_source...</a><br><br>🔗 Secure your Brand with Phyllo: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVdzSVE4SGVLaXVuZmpiVXdwVWJtMklhT1Rqd3xBQ3Jtc0trR1RRZlBZQnhCY2dmTVNHYTVYTWlYWjJ5ZzJ2ei1pNkROZDZkbEJuZUlVUkFBdDB2WXRncTU4ZjNBZTQzTjY1QkhsRHZfMU5oekpVSzdKUkc4WkNYdXhMaVI4cDZIS0lKNGtXRXBpbTVwMjNwSkJodw&amp;q=https%3A%2F%2Fwww.getphyllo.com%2Fsocial-screening&amp;v=Jowqu1Y-TiU">https://www.getphyllo.com/social-scre...</a><br><br>In this episode, we’re joined by Dylan MacNamara, SVP of Talent &amp; Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.<br><br>We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.<br><br>🎯 Key Topics Discussed:<br><br>1. How Bleacher Report embraced creator culture before it was cool<br>2. Building House of Highlights and the rise of Omar Raja<br>3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter<br>4. What makes Gallery’s creator vetting process so rigorous<br>5. His honest take on AI creators and the tools that can empower humans<br>6. Campaigns that blend celebrity, influencers, and cultural relevance<br>7. The future of influencer tech: live shopping, social listening &amp; experiential<br>8. Why he’d rather follow IShowSpeed than MrBeast<br>9. How niche creators are winning the internet<br>10. Book recs from the Atlantic Ocean to old-school Hollywood</div><div><br><br></div><div><br>Check out the three most downloaded episodes:&nbsp;<br><br></div><ul><li><a href="https://impulsepodcast.io/e/48903m6n-aaron-king-at-r-c-pmk">Exploring the Evolving Landscape of Influencer Marketing with Aaron King</a></li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/68rzv718-scott-guthrie-at-influencer-marketing-trade-body">Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie</a>&nbsp;</li></ul><div><br></div><ul><li><a href="https://impulsepodcast.io/e/lnqz0138-oliver-lewis-at-the-fifth-group">The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis</a></li></ul><div><br></div><div><br></div><div>If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: <a href="http://fame.so/phl-guest">fame.so/phl-guest</a><br><br><br>Connect with us on a deeper level here: <a href="https://beacons.ai/getphyllo">https://beacons.ai/getphyllo</a><br><br>Check out what you can do with Phyllo here: <a href="https://www.getphyllo.com">https://www.getphyllo.com</a><br><br>Want to get in touch with Phyllo?<br>contact@getphyllo.com<br><br></div>]]></content:encoded>
      <pubDate>Sat, 06 Sep 2025 01:00:00 +0000</pubDate>
      <author>Phyllo</author>
      <enclosure url="https://media.fame.so/wvyzm5x8.mp3" length="43758319" type="audio/mpeg"/>
      <itunes:author>Phyllo</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/8lq8n0rq/c4e0d9a0-8d72-11f0-bfb5-6df0172a34e2/c4e0db50-8d72-11f0-a15a-5b7a365497d8.png"/>
      <itunes:duration>1727</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Dylan MacNamara, SVP of Talent &amp; Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.

We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.

🎯 Key Topics Discussed:

1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening &amp; experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood</itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Dylan MacNamara, SVP of Talent &amp; Creative Partnerships at Gallery Media Group, the force behind PureWow, 1.37PM, and the Gallery Podcast Company. From his early days at Bleacher Report, where he helped build House of Highlights, to now shaping brand partnerships at Gallery — Dylan brings a rare dual lens into both sports media and lifestyle culture.

We explore how creators are selected at scale, how Gallery balances influence and integrity, and what it really means to “make positivity louder.” Dylan opens up about vetting, AI creators, live shopping, brand safety, and the evolution of creator-brand-tech partnerships — with hot takes on MrBeast, IShowSpeed, and more.

🎯 Key Topics Discussed:

1. How Bleacher Report embraced creator culture before it was cool
2. Building House of Highlights and the rise of Omar Raja
3. Why “Make Positivity Louder” isn’t just a motto — it’s a filter
4. What makes Gallery’s creator vetting process so rigorous
5. His honest take on AI creators and the tools that can empower humans
6. Campaigns that blend celebrity, influencers, and cultural relevance
7. The future of influencer tech: live shopping, social listening &amp; experiential
8. Why he’d rather follow IShowSpeed than MrBeast
9. How niche creators are winning the internet
10. Book recs from the Atlantic Ocean to old-school Hollywood</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
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