Fame Host (https://fame.so) Made Locally https://podcasts.fame.so/made-locally https://feeds.fame.so/made-locally Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Copyrights © 2026 All Rights Reserved by Keystone en Tue, 28 Apr 2026 09:57:55 +0000 Mon, 18 May 2026 15:06:50 +0000 https://content.fameapp.so/uploads/yx12kvnq/8aea7580-42e7-11f1-a8fd-f985dd7eb995/8aea76a0-42e7-11f1-8e4d-09a5b81691dc.jpg Made Locally https://podcasts.fame.so/made-locally Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Keystone Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. No No episodic Keystone Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Rahul Jaswa team@fame.so No No No From Corporate Burnout to $50K Months: Building a High-Ticket Wellness Business That Succeeds https://podcasts.fame.so/e/1np750v8-from-corporate-burnout-to-50k-months-building-a-high-ticket-wellness-business-that-succeeds From Corporate Burnout to $50K Months: Building a High-Ticket Wellness Business That Succeeds 2 No No z0r4jq30 What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business. What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business. 

Kelly shares the unfiltered reality of starting from zero - no clear customer profile, early marketing mistakes, and costly missteps like losing thousands to the wrong agency. One of his biggest breakthroughs came from realizing that his first customers weren’t his ideal market. Instead of gym-goers, his core audience became affluent, retired professionals with both time and disposable income.


This episode is a candid look at what it really takes to build a successful local service business, from early uncertainty to consistent profitability, without sacrificing culture, team well-being, or personal balance.

What You’ll Learn:

  • Why your first customers don’t define your true market and how to identify your ideal client
  • How pricing strategy filters for better customers and drives long-term profitability
  • Why capping offers and creating scarcity can increase willingness to pay
  • The risks of cheap marketing and how to build effective agency partnerships
  • How to transition from generic ads to high-intent, targeted customer acquisition
  • The importance of protecting your team from difficult customers and emotional burnout
  • How to build a sales process that removes guesswork and improves consistency
  • The operational habits that improve efficiency, margins, and customer experience
  • How to use data and AI to enhance customer insights and marketing performance
  • Why treating employees as well as customers is critical for sustainable growth
  • How to scale to $50K months while maintaining work-life balance

Kelly Lang is the co-owner of Zivel and a lifelong athlete, coach, and recovery advocate dedicated to helping people move, feel, and live better at every stage of life. A former Stanford gymnast and team captain, he later taught Ashtanga yoga and coached elite athletes in strength training and performance. After overcoming multiple shoulder surgeries and significant back injuries through intentional rehabilitation, Kelly now operates at full strength, shaping his commitment to non-pharmaceutical recovery. He is passionate about helping people move beyond pain, regain confidence in their bodies, and return to the activities that matter most. 


If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.


Episode Resources:

Made Locally is handcrafted by our friends over at: fame.so
 
]]> Thu, 14 May 2026 13:00:00 +0000 Keystone Keystone 3036 What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business. What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business. Made Locally, Entrepreneurship, Career Transition, Startup Journey, Business Growth No No From Fully Booked to Fully Independent: The Real Economics of Solo Beauty Businesses https://podcasts.fame.so/e/xny74qrn-from-fully-booked-to-fully-independent-the-real-economics-of-solo-beauty-businesses From Fully Booked to Fully Independent: The Real Economics of Solo Beauty Businesses 1 No No l14r9821 What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins. What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins.

Jean-Michel shares lessons from building a £1M+ mobile beauty marketplace and explains why many professionals leave money on the table, often underpricing their services by as much as 50%. He reveals the simple math behind needing just 100 repeat clients to stay fully booked, along with the key levers for growth once capacity is reached: pricing, premium services, and operational efficiency.

This episode is a roadmap for beauty professionals who want more control, higher income, and long-term sustainability while avoiding the common pitfalls of going independent.

What You’ll Learn:

  • Why most beauty professionals should increase their prices by at least 50% and how to do it confidently
  • The “100 repeat customers” framework to achieve a fully booked schedule
  • Why pricing becomes your most powerful growth lever once demand is stable
  • The two essentials for premium positioning: personal brand and consistency
  • How to launch a beauty business with £500–£1,000 and no initial clients
  • The “model call” hack to generate content, testimonials, and your first paying customers
  • What the “admin tax” is and how it silently reduces your income
  • When and why to hire admin or social media support to unlock growth
  • Why “freedom” is the wrong reason to go solo and what mindset actually works
  • How to grow from £50k to £100k+ annually without hiring staff or opening new locations
  • A smarter way to do customer research by focusing on behavior, not opinions 

Jean-Michel Chalayer is the founder of Jena, an all-in-one software platform designed to help beauty, health, and wellness professionals run independent businesses with ease. He is also the founder of LeSalon, a leading premium at-home beauty service in London, and a Forbes 30 Under 30 honoree in Retail and E-Commerce.

With a background as a strategy consultant at Oliver Wyman and education from London Business School, Jean combines business strategy with deep industry insight. Through his work, he focuses on empowering solopreneurs to grow faster, increase profitability, and take control of their brand and operations without relying on traditional platforms.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.


Episode Resources:

Made Locally is handcrafted by our friends over at: fame.so
 
]]> Thu, 30 Apr 2026 13:00:00 +0000 Keystone Keystone 2737 What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins. What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins. No No Made Locally https://podcasts.fame.so/e/182r7k38-made-locally Made Locally 0 No No 2099nxz0 Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Made Locally is handcrafted by our friends over at: fame.so
 
]]> Tue, 28 Apr 2026 13:00:00 +0000 Keystone Keystone 56 Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities. Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably. No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches. From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right. If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage. No No