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    <title>Pharma Launch Secrets</title>
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    <description>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</description>
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    <language>en</language>
    <pubDate>Wed, 11 May 2022 15:18:50 +0000</pubDate>
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      <title>Pharma Launch Secrets</title>
      <link>https://podcasts.fame.so/pharma-launch-secrets</link>
      <description>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</description>
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    <googleplay:author>Evermed</googleplay:author>
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    <itunes:category text="Health &amp; Fitness">
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    <googleplay:summary>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</googleplay:summary>
    <googleplay:explicit>No</googleplay:explicit>
    <googleplay:block>No</googleplay:block>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Evermed</itunes:author>
    <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/930e8b90-db67-11ec-9784-bfa013ea06c0/930e8d20-db67-11ec-9585-fd10adbfc5ef.jpg"/>
    <itunes:summary>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</itunes:summary>
    <itunes:subtitle>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</itunes:subtitle>
    <itunes:keywords/>
    <itunes:owner>
      <itunes:name>Dorotea Draskovic</itunes:name>
      <itunes:email>dorotea.draskovic@evermedtv.com</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <itunes:block>No</itunes:block>
    <item>
      <title>How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients</title>
      <link>https://podcasts.fame.so/e/1npkx438-how-indegene-uses-hybrid-go-to-market-model-to-help-orchestra-omnichannel-pharma-launches-for-their-clients</link>
      <itunes:title>How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients</itunes:title>
      <itunes:episode>35</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:<br><br></div><ul><li>Hybrid model: Taking the best of face-to-face and powering it with digital</li><li>Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing&nbsp;</li><li>Why doesn’t the classical Reach and Frequency model work anymore?</li><li>Channels vs. Content: Can we view them separately?&nbsp;</li><li>Indegene’s TLO framework: Test learn and optimize approach</li><li>Digital rep equivalent: Building a model for HCPs' digital engagement&nbsp;</li></ul><div>&nbsp;<br><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Nancy Phelan: <a href="https://www.linkedin.com/in/nancyrphelan/">https://www.linkedin.com/in/nancyrphelan/</a>&nbsp;</li><li>Indegene Website: <a href="https://www.indegene.com/">https://www.indegene.com/</a>&nbsp;</li></ul><div><br></div><div><strong><br>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.<br><br></div><div><br></div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Fri, 12 Jan 2024 09:03:00 +0000</pubDate>
      <author>Evermed</author>
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      <itunes:author>Evermed</itunes:author>
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      <itunes:duration>1747</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.</itunes:subtitle>
      <itunes:keywords>Bozidar Jovicevic, Nancy Phelan, Idegene, omnichannel, reach and frequency model, digital channels, content, hybrid model, digital rep equivalent, pharma, launches</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
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    <item>
      <title>Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</title>
      <link>https://podcasts.fame.so/e/qn03x2v8-greatest-hits-best-episodes-pls</link>
      <itunes:title>Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</itunes:title>
      <itunes:episode>34</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences.<br><br></div><div>In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium; Peter Marchesini, Senior Vice President at Indegene; Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency; AJ Triano, EVP of Customer Experience Practice at Syneos; Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health and Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.<br><br></div><div><strong>They cover: </strong><br><br></div><ul><li>The World of Customer Data Platforms (CDP)&nbsp;<br><br></li><li>The Digital Realm of Pharmaceutical Sales and Marketing<br><br></li><li>The Ever-Evolving Landscape of Medical Affairs in the Digital Age<br><br></li><li>Customer Experience and Product Launch in the Pharmaceutical Industry&nbsp;<br><br></li><li>All About KOLs and DOLs (Key Opinion Leaders and Digital Opinion Leaders).<br><br></li></ul><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>Connect with the host and guests here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Nirmal Vemanna: <a href="https://www.linkedin.com/in/nirmal-vemanna-a47b175/">https://www.linkedin.com/in/nirmal-vemanna-a47b175</a></li><li>Tealium Website: <a href="https://tealium.com/">https://tealium.com</a></li><li>Peter Marchesini: <a href="https://www.linkedin.com/in/petermarchesini/">https://www.linkedin.com/in/petermarchesini</a>&nbsp;</li><li>Indegene: <a href="https://www.indegene.com/">https://www.indegene.com</a></li><li>Karen Batoosingh: <a href="https://www.linkedin.com/in/karen-batoosingh-76284b10b/">https://www.linkedin.com/in/karen-batoosingh-76284b10b</a>&nbsp;</li><li>Anthill Agency: <a href="https://www.anthillagency.com/">https://www.anthillagency.com</a></li><li>AJ Triano: <a href="https://www.linkedin.com/in/ajtriano/">https://www.linkedin.com/in/ajtriano</a></li><li>Syneos: <a href="https://syneoshealthcommunications.com/">https://syneoshealthcommunications.com</a></li><li>Brian Kaiser: <a href="https://www.linkedin.com/in/brian-kaiser-0aa0b61/">https://www.linkedin.com/in/brian-kaiser-0aa0b61</a></li><li>Thomas Engstrom: <a href="https://www.linkedin.com/in/thomasengstrom/">https://www.linkedin.com/in/thomasengstrom</a></li><li>Klick Website: <a href="https://www.klick.com/">https://www.klick.com</a></li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Thu, 28 Sep 2023 15:51:00 +0000</pubDate>
      <author>Evermed</author>
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      <itunes:author>Evermed</itunes:author>
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      <itunes:duration>1660</itunes:duration>
      <itunes:summary>In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.</itunes:summary>
      <itunes:subtitle>In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.</itunes:subtitle>
      <itunes:keywords>Bozidar Jovicevic., Evermed, pharma launches, Nirmal Vemanna, Tealium, Peter Marchesini, Indegene, Karen Batoosingh, Anthill Agency, AJ Triano, Syneos, Brian Kaiser, Thomas Engstrom, Klick Health, insights, experiences, launch, CDP, Digital marketing, customer experience, medical affairs, digital age, product launch, pharma, pharma industry, KOL, DOL,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma</title>
      <link>https://podcasts.fame.so/e/p8m6vx1n-ai-powered-compliant-content-diana-lee</link>
      <itunes:title>AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma</itunes:title>
      <itunes:episode>33</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. <br><br><strong>They cover the following topics:</strong><br><br></div><ul><li>Why do top creative talents get frustrated when they enter life sciences?</li><li>MLR review: Why is it still manual and unpredictable?</li><li>80-20 Formula: The Key to MLR Efficiency</li><li>AI-Powered Content Creation: How far along in the race is pharma?</li><li>Content fast-track: Unraveling the ideal workflow, step-by-step</li><li>Why audience segmentation is the holy grail of product promotion</li><li>IQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Diana Lee: <a href="https://www.linkedin.com/in/diana-lee-b5790618/">https://www.linkedin.com/in/diana-lee-b5790618</a>&nbsp;</li><li>Constellation Software Inc. Website: <a href="https://www.helloconstellation.com/">https://www.helloconstellation.com</a></li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 13 Sep 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8vynvzjw.mp3" length="86666970" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
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      <itunes:duration>2166</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..</itunes:subtitle>
      <itunes:keywords>Diana Lee, Constellation Software, Bozidar Jovicevic, Evermed, medical education,  IQVIA, Deep Intent, monopoly, innovations, monopolized market, creatives, creative talents,  life sciences, MLR review, MLR Efficiency, AI-Powered Content Creation, AI, Content creation, content marketing, video content, pharma content, content creation, pharma marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk</title>
      <link>https://podcasts.fame.so/e/2nx35m58-kol-interview-format-repeated-engagement-jens-ollgaard</link>
      <itunes:title>“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk</itunes:title>
      <itunes:episode>32</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide<br><br>In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.<br><br><strong>They cover the following topics:<br></strong><br></div><ul><li>Why is there no “Zoom fatigue”, only bad content?</li><li>Starting with trust: Replacing the medical education mindset of “give, give, give”</li><li>Content marketing: a new and different discipline from what pharma is used to</li><li>Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives</li><li>Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast</li><li>Is shorter video content the key to getting faster MLR reviews?</li></ul><div><br><strong>Subscribe here:<br></strong><br>Apple: https://apple.co/3micGmF<br>Google Podcasts: https://bit.ly/3PUds6T<br>Spotify: https://spoti.fi/3M78XCC<br>RSS: https://bit.ly/3wTksIm<br><br><strong>Connect with the host and guest here:<br></strong><br>Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic<br>Evermed: https://evermedtv.com<br>Jens Øllgaard: https://www.linkedin.com/in/jensoell <br>Novo Nordisk Website: https://www.novonordisk.com <br><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 30 Aug 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/83lx9q3w.mp3" length="73391542" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/144558c0-4728-11ee-abae-8960dc63e580/14455a00-4728-11ee-9194-61f01b72cb36.png"/>
      <itunes:duration>1834</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.</itunes:subtitle>
      <itunes:keywords>Jens Øllgaard, Novo Nordisk Denmark, Zoom fatigue, Bozidar Jovicevic, Evermed, medical education, Content marketing, TikTok, Instagram, short-form content, shorter video content, pharma content, content creation, pharma marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch</title>
      <link>https://podcasts.fame.so/e/rn7lr468-ads-gpt-endemic-non-endemic-Kelly-Lundquist</link>
      <itunes:title>US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch</itunes:title>
      <itunes:episode>31</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">k18j8y21</guid>
      <description>In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:<br><br></div><ul><li>Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs?&nbsp;</li><li>Old vs new media approach: The content, context, and connection to drive behavior change&nbsp;</li><li>Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond?</li><li>Content: How to choose the right type of content to use for each HCP segment?</li><li>The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs?&nbsp;</li><li>Chat GPT, AI, and Ads: Are there more opportunities or threats?</li><li>Data: 1st party vs 3rd party, moving away from the impression and towards value exchange</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Kelly (Lundquist) Millett: <a href="https://www.linkedin.com/in/kelly-millett/">https://www.linkedin.com/in/kelly-millett</a></li><li>Havas Media Network Website: <a href="https://havasmedianetwork.com/">https://havasmedianetwork.com</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 16 Aug 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/wqyl0zvw.mp3" length="90558170" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/12050720-3c23-11ee-8b0b-439008e9dc78/12051440-3c23-11ee-9fd8-ffe724f8e504.png"/>
      <itunes:duration>2263</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.</itunes:subtitle>
      <itunes:keywords>Kelly (Lundquist) Millett, Linear adoption, Rx funnel, trust and engagement-based funnel, media approach, HCP segment, Chat GPT, AI, and Ads, Digital vs. non-digital, Bozidar Jovicevic, Evermed, MSL, medical science liaisons, pharma content, content creation, pharma marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?</title>
      <link>https://podcasts.fame.so/e/1n3qxm4n-medical-operations-omnichannel-sameer-lal</link>
      <itunes:title>Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?</itunes:title>
      <itunes:episode>30</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m1j492z1</guid>
      <description>In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br><br></a>In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:<br><br></div><ul><li>Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?</li><li>Small launches + more launches + lower prices + R&amp;D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?</li><li>Why will the role of Medical Affairs grow in 2023 and beyond?</li><li>How can GPT be used to create more content and speed up MLR review?</li><li>MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?</li></ul><div><br></div><div><strong>Subscribe here:</strong></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:</strong></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Sameer Lal: <a href="https://www.linkedin.com/in/sameerlal/?original_referer=">https://www.linkedin.com/in/sameerlal/?original_referer=</a>&nbsp;</li><li>Indegene Website: <a href="https://www.indegene.com/">https://www.indegene.com</a></li></ul><div><br></div><div><strong>About The Show:</strong></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 02 Aug 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/w53j0j0w.mp3" length="89551188" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/20bd35f0-3111-11ee-9d35-29b08f869995/20bd3750-3111-11ee-b99a-1f08258dd690.png"/>
      <itunes:duration>2238</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.</itunes:subtitle>
      <itunes:keywords>Sameer Lal, Indegene, hcp engagement, content repurposing, medical affairs, MAPS,Bozidar Jovicevic, Evermed, MSL, medical science liaisons, pharma content, content creation, pharma marketing, Content, GPT, MLR, Medical Affairs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education</title>
      <link>https://podcasts.fame.so/e/68rm9ykn-medical-societies-partnerships-medical-education</link>
      <itunes:title>Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education</itunes:title>
      <itunes:episode>29</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">805yqpz0</guid>
      <description>In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.<br>&nbsp;<br><strong>They cover:</strong><br><br></div><ul><li>56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?</li><li>Alignment or Conflict? Unveiling the link between medical societies and pharma companies</li><li>Entresto Launch: Lessons learned from educating the market and guideline integration</li><li>Power Triad: How can Societies, Pharma, and Technology revolutionize medicine launches</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Neal Kovach: <a href="https://www.linkedin.com/in/neal-kovach-mba-81969b27/">https://www.linkedin.com/in/neal-kovach-mba-81969b27/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 19 Jul 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8qyrm698.mp3" length="96640521" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/e9a63030-2624-11ee-8817-f1c94fbdc0fe/e9a631c0-2624-11ee-84c5-29a26f7666db.png"/>
      <itunes:duration>2415</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.</itunes:subtitle>
      <itunes:keywords>Neal Kovach, ACC, healthcare, medical societies, pharma, societies, pharma, technology, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma analytics case studies, data analytics in pharma</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World</title>
      <link>https://podcasts.fame.so/e/68rz0j18-binge-worthy-content-experiences-for-hcps</link>
      <itunes:title>Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World</itunes:title>
      <itunes:episode>28</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">8054njk1</guid>
      <description>In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:<br><br></div><ul><li>Content Experience: why 80% of content is never even consumed?</li><li>If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template?&nbsp;</li><li>How much content is needed to be able to engage doctors repeatedly and continuously?</li><li>Content Tagging: why it’s critical to content being used in the first place</li><li>11.2 touch points: how to measure success vs. failure with content?</li><li>Three elements of a binge-worthy content experience&nbsp;</li><li>5-step framework for creating a content experience</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Randy Frisch: <a href="https://www.linkedin.com/in/frischrandy/](https://www.linkedin.com/in/frischrandy/">https://www.linkedin.com/in/frischrandy</a>&nbsp;</li><li>Uberflip Website: <a href="https://www.uberflip.com/">https://www.uberflip.com </a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.<br><br></div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 05 Jul 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8nnj0458.mp3" length="103181652" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/7c2c4a90-1b22-11ee-bba5-3968bfc8c870/7c2c4c10-1b22-11ee-80d6-fb0b8f565657.png"/>
      <itunes:duration>2579</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.</itunes:subtitle>
      <itunes:keywords>Randy Frisch, Uberflip, Content Tagging, Content Experience, omnichannel, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma analytics case studies, data analytics in pharma</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</title>
      <link>https://podcasts.fame.so/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium</link>
      <itunes:title>Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</itunes:title>
      <itunes:episode>27</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">z0rmw581</guid>
      <description>In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:<br><br></div><ul><li>What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?</li><li>Why is CDP vital to personalizing HCP interactions both digitally and in person?</li><li>First-party data versus third-party data: pros and cons and how to think about both data sources?</li><li>Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?</li><li>HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?</li><li>“No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Nirmal Vemanna: <a href="https://www.linkedin.com/in/nirmal-vemanna-a47b175/">https://www.linkedin.com/in/nirmal-vemanna-a47b175/</a>&nbsp;</li><li>Tealium Website: <a href="https://tealium.com/">https://tealium.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 21 Jun 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
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      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/f9681ee0-1026-11ee-baef-5da874ffb9b8/f96820c0-1026-11ee-b35c-1f15159f8b4c.png"/>
      <itunes:duration>2734</itunes:duration>
      <itunes:summary>In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.</itunes:subtitle>
      <itunes:keywords>Nirmal Vemanna, Tealium, Content, CDP, omnichannel, Bozidar Jovicevic, Evermed, digital pharma marketing,pharma analytics case studies, data analytics in pharma</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond</title>
      <link>https://podcasts.fame.so/e/1npzlppn-havas-team-omnichannel-cx-successful-launches</link>
      <itunes:title>A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond</itunes:title>
      <itunes:episode>26</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">z0rmzvv1</guid>
      <description>In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health &amp; You.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health &amp; You. <br><br><strong>They discuss: </strong><br><br></div><ul><li>How pharma companies have changed their go-to-market models to meet the needs of their HCPs in the post-COVID world and combat digital fatigue</li><li>How to use content to drive behavior change on an individual HCP level</li><li>What the right measurement framework to use for HCP engagement data, media, content, and AB testing is</li><li>How pharma companies can collect and use first-party data, and why that matters</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guests here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Richard Shaffer: <a href="https://www.linkedin.com/in/richardshaffer/">https://www.linkedin.com/in/richardshaffer/</a>&nbsp;</li><li>Pat Thistlethwaite: <a href="https://www.linkedin.com/in/thistlethwaite/">https://www.linkedin.com/in/thistlethwaite/</a>&nbsp;</li><li>Tara Stewart: <a href="https://www.linkedin.com/in/tararodmanstewart/">https://www.linkedin.com/in/tararodmanstewart/</a>&nbsp;</li><li>Havas: <a href="https://havascreative.com/">https://havascreative.com/</a>&nbsp;</li><li>Havas Health &amp; You Website: <a href="https://havashealthandyou.com/">https://havashealthandyou.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 07 Jun 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8vy5pvjw.mp3" length="76420870" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/75e090c0-0513-11ee-b279-55649241d065/75e09200-0513-11ee-9f8c-0b323db95068.png"/>
      <itunes:duration>2388</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health &amp; You.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health &amp; You.</itunes:subtitle>
      <itunes:keywords>Pat Thistlethwaite,  Richard Shaffer, Tara Stewart, Havas Health &amp; You. data analytics in pharma, digital pharma marketing, pharma marketing strategy,  Content, HCPs, HCP engagement,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change</title>
      <link>https://podcasts.fame.so/e/pnlzx76n-modular-content-pharma-launches-noah-workman</link>
      <itunes:title>Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change</itunes:title>
      <itunes:episode>25</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x0l2n8p0</guid>
      <description>In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health &amp; You.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health &amp; You. <br><br><strong>They cover:</strong><br><br></div><ul><li>How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?</li><li>Where should a pharma executive even start when thinking of developing a new piece of content?</li><li>Why is video a great format for driving new HCP behavior and product adoption?</li><li>What are the three AI-related technologies that can unlock exponential growth in content developed by the pharma industry?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Noah Workman: <a href="https://www.linkedin.com/in/noah-workman-87b8ab4/">https://www.linkedin.com/in/noah-workman-87b8ab4</a></li><li>Havas Health &amp; You Website: <a href="https://havashealthandyou.com/">https://havashealthandyou.com</a></li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 24 May 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/86lpzjy8.mp3" length="76421705" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/6452e0d0-f98e-11ed-b8fc-e58450ec59bf/6452e210-f98e-11ed-b21c-a970eb0cc48d.png"/>
      <itunes:duration>2388</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health &amp; You.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health &amp; You.</itunes:subtitle>
      <itunes:keywords>Noah Workman, Havas Health &amp; You, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, KOL, DOL, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, omnichannel strategy, multi-channel, digital-first content, modular content, AI,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch</title>
      <link>https://podcasts.fame.so/e/58z49ml8-leverage-kols-dols-brian-kaiser-thomas-engstrom</link>
      <itunes:title>Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch</itunes:title>
      <itunes:episode>24</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81z6kmy1</guid>
      <description>In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide</a></div><div><br></div><div>In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.&nbsp;</div><div><br></div><div><strong>Some of the things you’ll discover in this episode:</strong></div><div><br></div><ul><li>Digital Opinion Leaders and Key Opinion Leaders: Who are they, and is every DOL a KOL and vice-versa?</li><li>A step-by-step framework to work with KOLs and DOLs for the product launch.</li><li>How to work with KOLs and DOLs effectively, compliantly, and authentically.</li><li>How to measure the influence of KOLs and DOLs from medical and commercial perspectives</li><li>Why is connectivity between the community, KOLs and DOLs the key ingredient for success?</li></ul><div><br></div><div><strong>Subscribe here:</strong></div><div><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guests here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Brian’s LinkedIn: <a href="https://www.linkedin.com/in/brian-kaiser-0aa0b61/">https://www.linkedin.com/in/brian-kaiser-0aa0b61</a></li><li>Thomas’ LinkedIn: <a href="https://www.linkedin.com/in/thomasengstrom/">https://www.linkedin.com/in/thomasengstrom</a></li><li>Klick Health Website: <a href="https://www.klick.com/">https://www.klick.com</a></li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Tue, 16 May 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/86lpn7x8.mp3" length="106944228" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/0dff4270-ee56-11ed-8961-c75d19db71bd/0dff43b0-ee56-11ed-8567-afc65ba26b9b.png"/>
      <itunes:duration>2673</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.</itunes:subtitle>
      <itunes:keywords>Brian Kaiser,Thomas Engstrom, Klick Health,Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, KOL, DOL, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, omnichannel strategy, multi-channel, digital-first content, modular content</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience</title>
      <link>https://podcasts.fame.so/e/68rzzk38-leverage-customer-experience-aj-triano</link>
      <itunes:title>CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience</itunes:title>
      <itunes:episode>23</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80544zx1</guid>
      <description>In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide</a><br><br>In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.<br><br>Some of the things you’ll discover in this episode:<br><br></div><ul><li>Where should a brand director start when it comes to CX and product launch?</li><li>Where should the CX function sit within the organization? Marketing, sales, or somewhere else?</li><li>What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?</li><li>Why is the best user experience one that is forgotten?&nbsp;</li><li>MLR, content, and message architecture: how to organize the approval sequentially and release more content in less time</li><li>The growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time way</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guests here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>AJ's LinkedIn: <a href="https://www.linkedin.com/in/ajtriano/">https://www.linkedin.com/in/ajtriano</a></li><li>Website: <a href="https://syneoshealthcommunications.com/">https://syneoshealthcommunications.com</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 26 Apr 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8k4y530w.mp3" length="84191380" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/e4ab0170-e3bf-11ed-9ea1-1d483e71d77f/e4ab0440-e3bf-11ed-8e82-f7ced67fb6c1.png"/>
      <itunes:duration>2630</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.</itunes:subtitle>
      <itunes:keywords>AJ Triano, Syneos Health Communications, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, omnichannel strategy, multi-channel, digital-first content, modular content</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Omnichannel and Medical Affairs: What’s the Future?</title>
      <link>https://podcasts.fame.so/e/qn0xrv6n-omnichannel-and-medical-affairs-what-s-the-future</link>
      <itunes:title>Omnichannel and Medical Affairs: What’s the Future?</itunes:title>
      <itunes:episode>22</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
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      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. <br><strong><br>They cover:</strong><br><br></div><ul><li>Modular content: How can Medical Affairs use it to produce a lot of content efficiently?</li><li>Why are Chief Digital Officers sometimes less focused on Medical Affairs?</li><li>Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?</li><li>Digital competence and Medical Affairs: What’s the current status?</li><li>The difference between omnichannel and multichannel</li><li>How can Medical Affairs leverage omnichannel</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Karen Batoosingh: <a href="https://www.linkedin.com/in/karen-batoosingh-76284b10b/">https://www.linkedin.com/in/karen-batoosingh-76284b10b</a>&nbsp;</li><li>Anthill Agency: <a href="https://www.anthillagency.com/">https://www.anthillagency.com</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 12 Apr 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/wk43q4m8.mp3" length="72342730" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/4cfc4e50-d892-11ed-b472-5bc2c01cce57/4cfc4fc0-d892-11ed-94bc-575bb8059afb.png"/>
      <itunes:duration>2260</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.</itunes:subtitle>
      <itunes:keywords>Karen Batoosingh, Anthill Agency, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, omnichannel strategy, multi-channel, digital-first content, modular content</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality</title>
      <link>https://podcasts.fame.so/e/183l96mn-life-sciences-commercialization-gaurav-kapoor</link>
      <itunes:title>23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality</itunes:title>
      <itunes:episode>21</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">m0j5x721</guid>
      <description>In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. <br><br><strong>They cover:</strong><br><br></div><ul><li>The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007</li><li>Recent JP Morgan 2023 conference and 100+ launches coming over the next few years</li><li>What can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?</li><li>Should omnichannel transformation start with an amplifying rep or make rep one of the channels?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Gaurav Kapoor: <a href="https://www.linkedin.com/in/gauravindegene/">https://www.linkedin.com/in/gauravindegene/</a>&nbsp;</li><li>Indegene: <a href="https://www.indegene.com/">https://www.indegene.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Thu, 30 Mar 2023 13:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/83l5k4nw.mp3" length="72051315" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/9cc60390-cd88-11ed-af9d-830bf6a3e01b/9cc604e0-cd88-11ed-ab7f-150c10913c90.png"/>
      <itunes:duration>2251</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.</itunes:subtitle>
      <itunes:keywords>Gaurav Kapoor, Indegene. Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, pharma essential content, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, digital-first content, reps vs digital, territory warming</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?</title>
      <link>https://podcasts.fame.so/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini</link>
      <itunes:title>Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?</itunes:title>
      <itunes:episode>20</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">k18xkky1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. <br><strong><br>They cover:</strong><br><br></div><ul><li>The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?</li><li>What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches?&nbsp;</li><li>What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?</li><li>How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?</li></ul><div><br><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Peter Marchesini: <a href="https://www.linkedin.com/in/petermarchesini/">https://www.linkedin.com/in/petermarchesini</a>&nbsp;</li><li>Indegene: <a href="https://www.indegene.com/">https://www.indegene.com</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 15 Mar 2023 18:18:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/w95qxzrw.mp3" length="83002340" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/e506d960-c35e-11ed-beb3-a388ca9c4f8c/e506dac0-c35e-11ed-89d0-1f0da2134142.png"/>
      <itunes:duration>2593</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.</itunes:subtitle>
      <itunes:keywords>Peter Marchesini, Indegene, Bozidar Jovicevic, Evermed, digital pharma marketing, pharma content, pharma essential content, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content, omnichannel, digital-first content, reps vs digital, territory warming</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX</title>
      <link>https://podcasts.fame.so/e/q80x1zm8-customer-experience-mark-makuch</link>
      <itunes:title>The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX</itunes:title>
      <itunes:episode>19</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">p0kjl3k1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. <br><br><strong>They cover:</strong><br><br></div><ul><li>What is Customer Experience (CX), and why are most pharma companies building CX teams?</li><li>Why is CX powerful when it comes to HCP behavior change?</li><li>What can pharma learn from Disney regarding content and use of data?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li><li><br><strong><br>And connect with the host and guest here:<br></strong><br><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Mark Makuch: <a href="https://www.linkedin.com/in/markmakuch/?originalSubdomain=ca">https://www.linkedin.com/in/markmakuch</a></li><li>Havas Health CX: <a href="https://havascx.com/">https://havascx.com</a></li></ul></li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 01 Mar 2023 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/w4vqqq1w.mp3" length="71400850" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/4b685170-b77b-11ed-8c4b-f989d6131cd2/4b6852d0-b77b-11ed-bdd0-2943d9348859.png"/>
      <itunes:duration>2231</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.</itunes:subtitle>
      <itunes:keywords>Mark Makuch, Havas Health CX, Bozidar Jovicevic, Evermed, digital pharma marketing, digital pharma marketing, pharma content, pharmaton essential content, advertising medicines, content marketing in pharma, pharmacy content ideas, types of pharma content,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It</title>
      <link>https://podcasts.fame.so/e/xn1vlxp8-pharma-launches-leverage-miriam-meeuwissen</link>
      <itunes:title>“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It</itunes:title>
      <itunes:episode>18</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">7034vjl1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch &amp; Lifecycle Biopharma.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch &amp; Lifecycle Biopharma. <br><br><strong>They cover:</strong><br><br></div><ul><li>What are the three critical components for value creation in the life cycle of a product?</li><li>What does value creation mean in pharma launches?</li><li>What is the difference between must-have and innovative treatment value creators?</li><li>How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Miriam Meeuwissen: <a href="https://www.linkedin.com/in/miriam-meeuwissen/">https://www.linkedin.com/in/miriam-meeuwissen</a></li><li>Launch &amp; Lifecycle Biopharma: <a href="https://launchlifecycle.com/">https://launchlifecycle.com</a></li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 15 Feb 2023 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8x94zz5w.mp3" length="56582105" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/dca5f1c0-acab-11ed-bf32-21f40a0e4601/dca5f340-acab-11ed-95de-034593879b36.png"/>
      <itunes:duration>1768</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch &amp; Lifecycle Biopharma.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch &amp; Lifecycle Biopharma.</itunes:subtitle>
      <itunes:keywords>Miriam Meeuwissen, Launch &amp; Lifecycle Biopharma. pharma marketing challenges, pharmaceutical marketing strategies, digital pharma marketing, pharma software companies, global pharmaceutical industry, pharmaceutical business, Bozidar Jovicevic, Pharma Launch Secrets,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Do Outdated FDA Regulations Affect the New World of Pharma Launches?  With Dale Cooke, President of Philly Cooke Consulting</title>
      <link>https://podcasts.fame.so/e/pnmlr3x8-fda-regulations-dale-cooke-phillycooke-consulting</link>
      <itunes:title>How Do Outdated FDA Regulations Affect the New World of Pharma Launches?  With Dale Cooke, President of Philly Cooke Consulting</itunes:title>
      <itunes:episode>17</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71vjyk21</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.</description>
      <content:encoded><![CDATA[<div>- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. <br><br><strong>They cover:</strong><br><br></div><ul><li>Just how outdated are the FDA regulations?</li><li>What is the new normal when it comes to product launches, regulations and advertising?</li><li>How can you creatively market pharma products without breaking the rules?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Dale Cooke:<a href="http://linkedin.com/in/daleacooke"> http://linkedin.com/in/daleacooke</a></li><li>PhillyCooke Consulting: <a href="https://phillycooke.thinkific.com/">https://phillycooke.thinkific.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 01 Feb 2023 17:17:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8z7lj79w.mp3" length="72893830" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/872b7730-a254-11ed-9624-9359c70106e8/872b7870-a254-11ed-ae9f-a573bd53a13c.png"/>
      <itunes:duration>2277</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.</itunes:subtitle>
      <itunes:keywords>Dale Cooke, PhillyCooke Consulting, FDA Regulations, pharmaceutical business, global pharmaceutical industry, pharmaceutical industry overview,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster</title>
      <link>https://podcasts.fame.so/e/68rvx958-pharma-startup-gap-Naomi-Fried</link>
      <itunes:title>Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster</itunes:title>
      <itunes:episode>16</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80552q30</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Naomi Fried, CEO and Founder of PharmStars. <br><br><strong>They cover:</strong><br><br></div><ul><li>What is the Pharma-Startup Gap and how to bridge it?</li><li>What are the three biggest mistakes that digital health startups make when approaching pharma companies?</li><li>Are digital health founders coming from the pharma industry, or are they newcomers?</li><li>What is the number one challenge that pharma faces when engaging with startups?</li><li>Can startups strike a seven-figure deal with pharma in seven months?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Naomi Fried: <a href="https://www.linkedin.com/in/nfried/">https://www.linkedin.com/in/nfried/</a>&nbsp;</li><li>PharmStars: <a href="https://www.pharmstars.com/">https://www.pharmstars.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Thu, 29 Dec 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8vyvmrvw.mp3" length="61658905" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/5d5e3e30-877e-11ed-8cf8-ff93f5672164/5d5e3fb0-877e-11ed-8993-27412f429a81.png"/>
      <itunes:duration>1926</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:subtitle>
      <itunes:keywords/>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International</title>
      <link>https://podcasts.fame.so/e/x8vvllw8-search-listening-pharma-launches-julia-walsh</link>
      <itunes:title>Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International</itunes:title>
      <itunes:episode>15</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">70yrppv1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. <br><br><strong>They cover:</strong><br><br></div><ul><li>How can pharma tap into patients' concerns when preparing a product launch?</li><li>How can pharma produce content that will engage patients?</li><li>How can the search listening methodology help pharma companies work more effectively with patient advocacy groups?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Julia Walsh: <a href="https://www.linkedin.com/in/juliawalsh2020">https://www.linkedin.com/in/juliawalsh2020</a>&nbsp;</li><li>Brand Medicine International: <a href="https://brandmedicine.com.au/home">https://brandmedicine.com.au/home</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 21 Dec 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8vyl3zqw.mp3" length="54989718" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/e44457a0-805d-11ed-9899-a536e4d0b532/e4445900-805d-11ed-af19-4b0803dca05e.jpg"/>
      <itunes:duration>2291</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:subtitle>
      <itunes:keywords>Search Listening, Google, Health Searches, Pharma Launches, digital information, Julia Walsh,  Brand Medicine International, data analytics in pharma, pharmacy data analytics, pharma analytics case studies, Bozidar  Jovicevic</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia</title>
      <link>https://podcasts.fame.so/e/0njlrypn-video-content-engagement-secrets-chris-savage</link>
      <itunes:title>How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia</itunes:title>
      <itunes:episode>14</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">40prvq60</guid>
      <description>In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. <br><br><strong>They cover:</strong><br><br></div><ul><li>How long should videos be to drive HCP behavior change?</li><li>Why don't peer-to-peer videos need to be high-production and costly?</li><li>Owned HCP audience versus rented HCP audience - how can pharma benefit from both?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Chris Savage: <a href="https://www.linkedin.com/in/cjsavage/">https://www.linkedin.com/in/cjsavage/</a>&nbsp;</li><li>Wistia: <a href="https://wistia.com/">https://wistia.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 07 Dec 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/86lk72l8.mp3" length="60751554" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/e423d420-74bf-11ed-9647-8d177a3b212a/e423d5a0-74bf-11ed-81ee-8fb8d478c17e.png"/>
      <itunes:duration>1898</itunes:duration>
      <itunes:summary>In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:summary>
      <itunes:subtitle>In this episode, Bozidar is joined by Chris Savage, Co-founder and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:subtitle>
      <itunes:keywords>Video Content, Engagement, HCP engagement, Industry Secrets,  Chris Savage, Evermed, digital pharma marketing,  pharma marketing strategy, video content, video strategy, advertising</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting</title>
      <link>https://podcasts.fame.so/e/lnqvwl98-data-multiple-launches-agility-indraneel-mukherjee</link>
      <itunes:title>Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting</itunes:title>
      <itunes:episode>13</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81nrvwl1</guid>
      <description>In this episode,  Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand &amp; Commercial Strategy at IQVIA. <br><br><strong>They cover:</strong><br><br></div><ul><li>Why will new launches not be able to make up for the patent cliff?</li><li>What is a “hyper-focused launch,” and what are the key ways to execute it?</li><li>What can big pharma learn from how Google launches products?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Indraneel Mukherjee: <a href="https://www.linkedin.com/in/indraneel-mukherjee-b6402620/">https://www.linkedin.com/in/indraneel-mukherjee-b6402620/</a>&nbsp;</li><li>IQVIA: <a href="https://www.iqvia.com/">https://www.iqvia.com/</a></li></ul><div><br></div><div><strong>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 23 Nov 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/wl453plw.mp3" length="90607364" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/a26e2b00-70a4-11ed-b7dc-c562c2071e96/a26e2c50-70a4-11ed-801a-3ba0ec9b47d3.png"/>
      <itunes:duration>2831</itunes:duration>
      <itunes:summary>In this episode,  Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:summary>
      <itunes:subtitle>In this episode,  Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:subtitle>
      <itunes:keywords>Pharma, New Launch Machine, CX, Data, Multiple Launches, Agility,  Indraneel Mukherjee, pharma analytics companies, data analytics in pharma, future of pharma analytics, pharmacy data analytics, pharma analytics case studies</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard</title>
      <link>https://podcasts.fame.so/e/r8k150p8-video-content-reach-engage-tyler-lessard</link>
      <itunes:title>How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard</itunes:title>
      <itunes:episode>12</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71w5kpl1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. <br><br><strong>They cover:</strong><br><br></div><ul><li>4 Es of video: Why is video the future business driver?</li><li>Why do customers today prefer to see a video than talk to someone in-person?</li><li>How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?</li><li>Why is YouTube NOT the right place for life-science companies to host and stream video content?</li><li>Is there more value in recording videos in fancy studios versus recording remotely?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Tyler Lessard: <a href="https://www.linkedin.com/in/tylerlessard">https://www.linkedin.com/in/tylerlessard</a>&nbsp;</li><li>Vidyard: <a href="http://www.vidyard.com/">http://www.vidyard.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 09 Nov 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/84v7vz48.mp3" length="78334979" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/990e7d90-5aa2-11ed-86d3-c5beac610c62/990e7ee0-5aa2-11ed-bec8-9d17b6ea65b2.png"/>
      <itunes:duration>2447</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.</itunes:subtitle>
      <itunes:keywords>How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption, Learnings From Other Industries, Tyler Lessard, VP of Marketing and Chief Video Strategist, Vidyard, air force aid, airmen loan, afas grant, helping airmen, supporting airmen, afas pet grant, airforce aid society, airmen helping airmen, air force donations, air force aid for retirees, air force scholarships, air force assistance fund, air force assistance fund, air force financial aid for college, air force assistance fund application, air force aid society assistance guide, air force assistance fund charities</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL</title>
      <link>https://podcasts.fame.so/e/p8l10qrn-content-hyperpersonalization-technology-frank-dolan</link>
      <itunes:title>First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL</itunes:title>
      <itunes:episode>11</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">x1lmq5w0</guid>
      <description>First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. <br><strong><br>They cover:</strong><br><br></div><ul><li>How are first-in-class launches distinct from me-too launches?</li><li>Why is it so hard to access HCPs and launch products successfully?</li><li>What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?</li><li>Will pharma encourage or discourage peer-to-peer scientific exchange online?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Frank Dolan: <a href="https://www.linkedin.com/in/frankfdolan/">https://www.linkedin.com/in/frankfdolan/</a>&nbsp;</li><li>ARSENAL: <a href="https://arsenal-advisors.com/">https://arsenal-advisors.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 26 Oct 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/w533l42w.mp3" length="75398180" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/a8227230-53a9-11ed-a125-87565c8c51e7/a82273c0-53a9-11ed-bf33-d9a654e997e1.png"/>
      <itunes:duration>2355</itunes:duration>
      <itunes:summary>First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL</itunes:summary>
      <itunes:subtitle>First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL</itunes:subtitle>
      <itunes:keywords>First-in-Class VS Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology, Frank Dolan, Founder and CEO of ARSENAL, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA</title>
      <link>https://podcasts.fame.so/e/28x49yy8-first-time-pharma-launches-rohit-sood</link>
      <itunes:title>David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA</itunes:title>
      <itunes:episode>10</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">60mrx991</guid>
      <description>A first-time pharma launch sounds exciting......but it's demanding. Not everybody can handle it. Want to learn how to succeed?
In this episode of Pharma Launch Secrets, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA. <br><br><strong>They cover:</strong><br><br></div><ul><li>Why has the number of 1st-time launchers increased threefold over the last 10 years?</li><li>Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?</li><li>What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Rohit Sood: <a href="https://www.linkedin.com/in/rsood/">https://www.linkedin.com/in/rsood/</a>&nbsp;</li><li>EVERSANA: <a href="https://www.eversana.com/about/our-beliefs/">https://www.eversana.com/about/our-beliefs/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 12 Oct 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/w3llmp48.mp3" length="69904714" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/3f69ad50-4a1f-11ed-b8f2-1d8efd2533a1/3f69aec0-4a1f-11ed-8f79-515240d36091.png"/>
      <itunes:duration>2184</itunes:duration>
      <itunes:summary>A first-time pharma launch sounds exciting......but it's demanding. Not everybody can handle it. Want to learn how to succeed?
In this episode of Pharma Launch Secrets, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA</itunes:summary>
      <itunes:subtitle>A first-time pharma launch sounds exciting......but it's demanding. Not everybody can handle it. Want to learn how to succeed?
In this episode of Pharma Launch Secrets, Bozidar is joined by Rohit Sood, Executive Vice President at EVERSANA</itunes:subtitle>
      <itunes:keywords>David and Goliath How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches, Rohit Sood, Executive Vice President, EVERSANA, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix</title>
      <link>https://podcasts.fame.so/e/0njl9mrn-peer-to-peer-programs-andrew-willmer</link>
      <itunes:title>Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix</itunes:title>
      <itunes:episode>9</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">40pr83v0</guid>
      <description>Peer-to-peer programs bring together clinical experts from the same field to share information and expertise on a specific pharma subject. Lately, there has emerged a high demand for clinically experienced doctors and experts to discuss with their peers and give advice to each other. In this episode of Pharma Launch Secrets, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. <br><br><strong>They cover:</strong><br><br></div><ul><li>What are the three most common forms of P2P programs?</li><li>Why are short clinical pearls coming from a trusted voice, delivered in a personalized way, the future of HCP engagement?</li><li>What is one feature that HCPs request for virtual, real-time, and on-demand P2P engagement programs?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Andrew Willmer: <a href="https://www.linkedin.com/in/andy-willmer-7bb5071/">https://www.linkedin.com/in/andy-willmer-7bb5071/</a>&nbsp;</li><li>Symbiotix: <a href="https://www.symbiotix.com/">https://www.symbiotix.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 28 Sep 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/80vvyqy8.mp3" length="77632455" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/030695e0-3f17-11ed-ace5-7941e8bf1d43/03069720-3f17-11ed-9891-5f5f4c3c3766.png"/>
      <itunes:duration>2426</itunes:duration>
      <itunes:summary>Peer-to-peer programs bring together clinical experts from the same field to share information and expertise on a specific pharma subject. Lately, there has emerged a high demand for clinically experienced doctors and experts to discuss with their peers and give advice to each other. In this episode of Pharma Launch Secrets, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.</itunes:summary>
      <itunes:subtitle>Peer-to-peer programs bring together clinical experts from the same field to share information and expertise on a specific pharma subject. Lately, there has emerged a high demand for clinically experienced doctors and experts to discuss with their peers and give advice to each other. In this episode of Pharma Launch Secrets, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.</itunes:subtitle>
      <itunes:keywords>Peer-to-Peer Programs and Pharma Launches, Opportunities to Engage HCPs Using Short-Form Trusted Clinically Relevant Information, Andrew Willmer, EVP of Strategy and Innovation at Symbiotix, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA</title>
      <link>https://podcasts.fame.so/e/58zmk41n-the-data-flywheel-scott-snyder</link>
      <itunes:title>The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA</itunes:title>
      <itunes:episode>8</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81zmx6w0</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br>In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. <br><br><strong>They cover:</strong><br><br></div><ul><li>What is the best way to orchestrate personalized digital experiences for HCPs and patients?</li><li>What is the “data flywheel,” and how can it give pharma companies a competitive advantage?</li><li>Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers?&nbsp;</li><li>Why is starting with the user imperative for the digital-first future?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Scott Snyder: <a href="https://www.linkedin.com/in/scottsnyder5g/">https://www.linkedin.com/in/scottsnyder5g/</a>&nbsp;</li><li>EVERSANA: <a href="https://www.eversana.com/">https://www.eversana.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 14 Sep 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/8z7nq91w.mp3" length="53366008" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/2df6cdb0-336c-11ed-8600-039301691720/2df6cf10-336c-11ed-ae86-dfca1332a010.png"/>
      <itunes:duration>1667</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.</itunes:subtitle>
      <itunes:keywords>Digital-First Future and the Data flywheel, How Can Pharma Use the Combination of Data, AI, Content to Drive Successful Product Launches, Scott Snyder, Chief Digital Officer at EVERSANA, pharma products crossword,	 pharma industry jobs, pharma software companies,	 pharma marketing strategy, alliance pharma products,	 pharmaceutical companies uk,	 list of software used in pharmaceutical industry,	 pharma marketing agency, sun pharma products, pharmaceutical industry overview,	 pharma software free download,	 digital pharma marketing, sun pharma products list,	 pharmaceutical business,	 inventory management software for pharmaceutical,	 best pharma marketing campaigns, orion pharma products, global pharmaceutical industry,	 gmp manufacturing software,	 personalization in pharma marketing, leading pharma products	pharmaceutical,  industry worth	pharmaceutical r&amp;d software,	 pharmaceutical marketing strategies, pharmaceutical products examples,	 types of pharmaceutical industry,	 online pharmacy software,	 pharma marketing channels, sun pharma generic products list,	 medicine software,	 pharma marketing challenges</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS</title>
      <link>https://podcasts.fame.so/e/2nxm3q28-data-analytics-advantage-bharti-rai</link>
      <itunes:title>How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS</itunes:title>
      <itunes:episode>7</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">61m543m1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration Commercial Operations, Insights, Analytics, Data &amp; Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They discuss the role of data analytics in customer personalization, driving business, and creating a competitive advantage.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data &amp; Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. <br><br><strong>They cover:</strong><br><br></div><ul><li>What are the leading sources for gathering first-party data?</li><li>How can data analytics contribute to customer personalization in the context of a pharma launch?</li><li>What types of data are typically analyzed in the pharmaceutical industry to gain a competitive advantage?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><strong><br>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Bharti Rai: <a href="https://www.linkedin.com/in/raibharti/">https://www.linkedin.com/in/raibharti/</a>&nbsp;</li><li>CVS Website: <a href="http://www.cvs.com/">http://www.cvs.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 31 Aug 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/wpyrxyp8.mp3" length="80663803" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/5df60420-1d74-11ed-ab2d-23bd0f367473/5df60570-1d74-11ed-9887-ebf1ad0cc337.jpg"/>
      <itunes:duration>2016</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration Commercial Operations, Insights, Analytics, Data &amp; Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They discuss the role of data analytics in customer personalization, driving business, and creating a competitive advantage.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration Commercial Operations, Insights, Analytics, Data &amp; Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They discuss the role of data analytics in customer personalization, driving business, and creating a competitive advantage.</itunes:subtitle>
      <itunes:keywords>How Can Data Analytics Create Competitive Advantage for Your Pharma Launch,Bharti Rai, SVP and GM of Health Insights Products and Solutions at CVS, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health</title>
      <link>https://podcasts.fame.so/e/08jx5rz8-ensuring-effective-launch-trevor-landry</link>
      <itunes:title>US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health</itunes:title>
      <itunes:episode>6</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">41pp9vk1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. <br><br><strong>They cover:</strong><br><br></div><ul><li>Why is it important for companies to set up omnichannel promotional efforts for their pharma products?</li><li>How can you use digital assets and health care providers to get the word out about your product with the greatest impact?</li><li>What are the questions that need to be answered before creating a one-year budget planning cycle?</li><li>How can companies measure the effectiveness of their digital engagement strategies in the pharmaceutical industry?</li></ul><div><strong><br>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Trevor Landry: <a href="https://www.linkedin.com/in/trevorlandry/">https://www.linkedin.com/in/trevorlandry/</a>&nbsp;</li><li>Syneos Health Website: <a href="https://www.linkedin.com/company/syneos-health/">https://www.linkedin.com/company/syneos-health/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 03 Aug 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/jwy2y478.mp3" length="50962555" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/ab3121b0-12f2-11ed-850e-1be6d9855f0c/ab3124e0-12f2-11ed-a380-6b4e300e4931.jpg"/>
      <itunes:duration>1592</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.</itunes:subtitle>
      <itunes:keywords>US Launches Right Size Right Time Right Place, Importance of Execution in Ensuring an Effective Launch, Trevor Landry, Senior Vice President  Commercial at Syneos Health, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust</title>
      <link>https://podcasts.fame.so/e/18p23qr8-reuters-panel-customer-engagement-bozidar-jovicevic</link>
      <itunes:title>Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust</itunes:title>
      <itunes:episode>5</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">z1r7x8l0</guid>
      <description>Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.

Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi. <br><br><strong>They cover:</strong><br><br></div><ul><li>What are the key success elements for content in 2022?</li><li>How is data around HCP’s consumption being gathered, and how can it be used?</li><li>Should pharma companies keep large-scale content factories, or do it differently?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guests here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Haider Alleg: <a href="https://www.linkedin.com/in/haideralleg/">https://www.linkedin.com/in/haideralleg/</a>&nbsp;</li><li>Julia Richards: <a href="https://www.linkedin.com/in/richardsjulie/">https://www.linkedin.com/in/richardsjulie/</a>&nbsp;</li><li>Karen Pinachyan: <a href="https://www.linkedin.com/in/karenpinachyan/">https://www.linkedin.com/in/karenpinachyan/</a>&nbsp;</li><li>Christina Kotsi: <a href="https://www.linkedin.com/in/christinakotsi/">https://www.linkedin.com/in/christinakotsi/</a>&nbsp;</li><li>Ferring Pharmaceuticals Website: <a href="https://www.ferring.com/">https://www.ferring.com/</a>&nbsp;</li><li>Bayer Website: <a href="https://www.bayer.com/en/career">https://www.bayer.com/en/career</a>&nbsp;</li><li>Novartis Website: <a href="https://www.novartis.com/">https://www.novartis.com/</a>&nbsp;</li><li>CSL Behring Website: <a href="https://www.cslbehring.com/">https://www.cslbehring.com/</a>&nbsp;</li></ul><div><strong><br>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 20 Jul 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/l89601nw.mp3" length="86794075" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/bb8404d0-07cc-11ed-a117-f32f7e060d32/bb840670-07cc-11ed-b0a3-513e4f909ed0.jpg"/>
      <itunes:duration>2712</itunes:duration>
      <itunes:summary>Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.

Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.</itunes:summary>
      <itunes:subtitle>Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.

Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.</itunes:subtitle>
      <itunes:keywords>Reuters Panel on Customer Engagement, How to Use Content to Drive HCP Trust,  Bozidar Jovicevic, Evermed, Haider Alleg, Global Head of Digital Ferring, Julia Richards, Global Head Creative &amp; Digital, Insights &amp; Commercial Solutions CONEXTS, Novartis, Karen Pinachyan, Head of Medical Affairs Europe CSL Behring, Christina Kotsi, Digital Lead, Global Medical Affairs Bayer, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates</title>
      <link>https://podcasts.fame.so/e/vnwmmlyn-micro-launches-indraneel-mukherjee</link>
      <itunes:title>The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates</itunes:title>
      <itunes:episode>4</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">81x44851</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. <br><strong><br>They cover:</strong><br><br></div><ul><li>How are micro launches changing the pharmaceutical industry?</li><li>How are healthcare professionals (HCPs) benefiting from on-demand educational content?</li><li>What challenges does the pharma industry face in implementing a data strategy?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Indraneel Mukherjee: <a href="https://www.linkedin.com/in/indraneel-mukherjee-b6402620">https://www.linkedin.com/in/indraneel-mukherjee-b6402620</a>&nbsp;</li><li>ZS Associates Website: <a href="https://www.zs.com">https://www.zs.com</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 06 Jul 2022 14:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/6w2kp9y8.mp3" length="70451642" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/135de100-fc84-11ec-b77a-db69364f56f8/135de260-fc84-11ec-bd2d-750b54e148c3.jpg"/>
      <itunes:duration>2201</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.</itunes:subtitle>
      <itunes:keywords>, Indraneel Mukherjee, Associate Partner at ZS Associates, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting</title>
      <link>https://podcasts.fame.so/e/r8kpk4vn-biopharmas-digital-transformation-meg-heim</link>
      <itunes:title>Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting</itunes:title>
      <itunes:episode>3</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">71wlz3w0</guid>
      <description>Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting. <br><br><strong>They cover:</strong><br><br></div><ul><li>How can pharma develop meaningful relationships and solid partnerships?</li><li>What is the importance of team engagement in the pharmaceutical industry in the face of shifting methods used by customers?</li><li>How can the pharmaceutical industry adapt to new budgeting models to maximize customer interactions and investor contributions?</li><li>What impact did pharma innovations have had on the activities of Medical Affairs and MSLs?</li></ul><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Meg Heim: <a href="https://www.linkedin.com/in/megheim/">https://www.linkedin.com/in/megheim/</a>&nbsp;</li><li>Heim Global Consulting Website: <a href="http://heimglobalconsulting.com/">http://heimglobalconsulting.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div><br></div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Tue, 21 Jun 2022 08:15:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/j8qprl1w.mp3" length="57242423" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/7076e700-e7ec-11ec-b027-f128b12e9e4b/7076e840-e7ec-11ec-83f5-ad3b071dff36.jpg"/>
      <itunes:duration>1788</itunes:duration>
      <itunes:summary>Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.</itunes:summary>
      <itunes:subtitle>Meg discusses how COVID-19 was a transformational moment for the pharmaceutical industry, and how it has forced companies to re-examine, at multiple levels, the way they do business. Meg and Bozidar delve into innovation in the biotech industry, and how businesses will find new methods to connect and rely on solid partnerships by developing meaningful relationships that provide mutual value and advantages. Meg also talks about how innovation has influenced the activities of Medical Affairs and MSLs, and the evolving role of Medical Affairs in pharma launches.</itunes:subtitle>
      <itunes:keywords>Biopharma’s Digital Transformation, Pharma Launches, Strategies, Budgeting, Planning, Meg Heim, President and Founder, Heim Global Consulting LLC, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health</title>
      <link>https://podcasts.fame.so/e/xny0r3l8-digital-pharma-launches-brendan-gallager</link>
      <itunes:title>Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health</itunes:title>
      <itunes:episode>2</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">l14p25w1</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. <br><br><strong>They cover:</strong><br><br></div><ul><li>What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?</li><li>How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?</li><li>What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma industry?</li><li>How can pharma companies meet the increasing demand for a more robust end-to-end launch collaboration?</li></ul><div><br></div><div>If you want to learn more about current trends in the pharma industry, product launching, and the prospect of digital launching in the pharma industry, tune in to this episode of Pharma Launch Secrets, <em>a Podcast by Evermed</em>.</div><div><br></div><div><strong>Subscribe here:<br></strong><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Brendan Gallagher: <a href="https://www.linkedin.com/in/brendan-gallagher-1168121/">https://www.linkedin.com/in/brendan-gallagher-1168121/</a>&nbsp;</li><li>Publicis Health Website: <a href="https://www.linkedin.com/company/publicishealth/">https://www.linkedin.com/company/publicishealth/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Tue, 21 Jun 2022 08:07:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/l846my68.mp3" length="59539517" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/ec7cce20-d5f4-11ec-922d-31abe670f350/ec7ccf80-d5f4-11ec-88da-91cfa05df118.jpg"/>
      <itunes:duration>1860</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health. They discuss the impact of the pandemic on pharma and biotech companies and how COVID-19 is driving them to evolve their product launch strategy.</itunes:subtitle>
      <itunes:keywords>Post-Pandemic Pharma Launch Strategies, Brendan Gallagher, Chief Connected Health Officer, Publicis Health, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma</title>
      <link>https://podcasts.fame.so/e/x810z3xn-eu-launches-omnichannel-matthew-goodman</link>
      <itunes:title>EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma</itunes:title>
      <itunes:episode>1</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">713259j0</guid>
      <description>In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide</a></div><div><br></div><div>In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.</div><div><br></div><div><strong>They cover:</strong></div><div><br></div><ul><li>How does digital innovation contribute to the success of product launches?</li><li>In what ways is the product launch paradigm being transformed in an omnichannel world?</li><li>What gap needs to be bridged between sales representatives' priorities and physicians' needs?</li><li>What is the difference between a product-centric and a customer-centric perspective of product launches and engagement?</li><li>What is the significance of ensuring long-term end-to-end commercialization of new products?</li></ul><div><br></div><div>If you want to learn more about the digital innovation in pharma, its impact on product launches, and the evolving roles of MSL and medical affairs, tune in to this episode of Pharma Launch Secrets, <em>a Podcast by Evermed</em>.</div><div><br></div><div><strong>Subscribe here:</strong></div><div><br></div><ul><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:</strong></div><div><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com/">https://evermedtv.com</a></li><li>Matthew Goodman: <a href="https://www.linkedin.com/in/matthew-goodman-16011618a/">https://www.linkedin.com/in/matthew-goodman-16011618a/</a>&nbsp;</li><li>LUCENT biopharma Website: <a href="https://www.lucentbiopharma.com/">https://www.lucentbiopharma.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:</strong></div><div><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Tue, 21 Jun 2022 08:06:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/jw001qkw.mp3" length="71767741" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/d6da0a20-d5f4-11ec-b690-53389cb29cde/d6da0bc0-d5f4-11ec-8e82-2148af029c46.jpg"/>
      <itunes:duration>2242</itunes:duration>
      <itunes:summary>In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.</itunes:summary>
      <itunes:subtitle>In this episode of Pharma Launch Secrets, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. They discuss the importance of digital innovation as a key driver of launch success and how it’s transforming the product launch paradigm in an omnichannel world.</itunes:subtitle>
      <itunes:keywords>Embracing Omnichannel, Matthew Goodman, Medical Director, Principal at LUCENT biopharmapharma, products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event</title>
      <link>https://podcasts.fame.so/e/vn51qkqn-personalize-video-content-bozidar-jovicevic</link>
      <itunes:title>How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">80qwnrn0</guid>
      <description>Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now?

Pharma businesses need to discover new approaches to promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.</description>
      <content:encoded><![CDATA[<div>Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 <a href="https://instantly.gg/HjEO2SSLW9Uj?utm_source=streaming-platforms&amp;utm_medium=podcast-description">3-Step Free Guide<br></a><br></div><div>In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma. <br><br><strong>They cover:<br></strong><br>The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?</div><div><br></div><div>Pharma needs to discover new approaches to promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which they will be able to influence them, says Bozidar Jovicevic, CEO at Evermed.</div><div><br></div><div>In this interview, Jovicevic outlines the four key issues plaguing pharma in this space and presents the solutions:</div><div><br></div><div><strong>Key Takeaways:</strong></div><div><br></div><div><strong>Issues:</strong></div><div><br></div><ul><li>Holding HCP attention</li><li>Uninspired content</li><li>Inexperience</li><li>Outdated processes</li></ul><div><br></div><div><strong>Solutions:</strong></div><div><br></div><ul><li>Build rapport</li><li>Rethink innovation</li><li>Centralize digital content</li><li>Aggregate what’s already out there</li></ul><div><br></div><div>If you want to learn more about the power that personalized on-demand video content has to engage and educate HCPs at scale on product launches, tune in to this episode of Pharma Launch Secrets, <em>a Podcast by Evermed</em>.</div><div><br></div><div><strong>Subscribe here:</strong></div><div><br></div><ul><li>Google Podcasts: <a href="https://bit.ly/3PUds6T">https://bit.ly/3PUds6T</a></li><li>Apple: <a href="https://apple.co/3micGmF">https://apple.co/3micGmF</a></li><li>Spotify: <a href="https://spoti.fi/3M78XCC">https://spoti.fi/3M78XCC</a></li><li>RSS: <a href="https://bit.ly/3wTksIm">https://bit.ly/3wTksIm</a></li></ul><div><br></div><div><strong>And connect with the host and guest here:<br></strong><br></div><ul><li>Bozidar Jovicevic: <a href="https://www.linkedin.com/in/bjovicevic/">https://www.linkedin.com/in/bjovicevic</a></li><li>Evermed: <a href="https://evermedtv.com">https://evermedtv.com</a></li><li>Matthew Goodman: <a href="https://www.linkedin.com/in/matthew-goodman-16011618a/">https://www.linkedin.com/in/matthew-goodman-16011618a/</a>&nbsp;</li><li>LUCENT biopharma Website: <a href="https://www.lucentbiopharma.com/">https://www.lucentbiopharma.com/</a>&nbsp;</li></ul><div><br></div><div><strong>About The Show:<br></strong><br></div><div>“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.</div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Wed, 08 Jun 2022 10:00:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/l8vj5qk8.mp3" length="15897548" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/88706d20-d520-11ec-929d-35ca746dc7cd/88706e90-d520-11ec-ab2b-c59a16e46534.jpg"/>
      <itunes:duration>496</itunes:duration>
      <itunes:summary>Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now?

Pharma businesses need to discover new approaches to promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.</itunes:summary>
      <itunes:subtitle>Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now?

Pharma businesses need to discover new approaches to promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.</itunes:subtitle>
      <itunes:keywords>pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
    </item>
    <item>
      <title>Trailer</title>
      <link>https://podcasts.fame.so/e/0njp17mn-trailer</link>
      <itunes:title>Trailer</itunes:title>
      <itunes:episode>0</itunes:episode>
      <itunes:block>No</itunes:block>
      <googleplay:block>No</googleplay:block>
      <guid isPermaLink="false">40p62w30</guid>
      <description>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</description>
      <content:encoded><![CDATA[<div>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully.</div><div><br></div><div>This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch their own, personalized, Netflix-like, educational, content hub within 30 days, in order to engage HCPs and patients, directly, continually and on-demand, and power their product launches. ‍‍</div><div><br></div><div>Make sure to search for “Pharma Launch Secrets” in Apple Podcasts or Spotify and click on the Follow icon so you don’t miss any future episodes. On behalf of the team here at Evermed, thanks for listening.</div><div><br></div><div>On behalf of the team here at Evermed, thanks for listening.&nbsp;</div><div><br></div><div>Check out our three most downloaded episodes:<br><br></div><ul><li><a href="https://podcasts.bcast.fm/e/1npz9xqn-omnichannel-cdp-customer-data-nirmal-vermanna-tealium">Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx</a></li><li><a href="https://podcasts.bcast.fm/e/qn03x2v8-greatest-hits-best-episodes-pls">Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes</a></li><li><a href="https://podcasts.bcast.fm/e/rn7qww4n-digital-first-reality-omnichannel-future-peter-marchesini">Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?</a><br><br></li></ul><div>If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: <a href="https://start.evermedtv.com/podcast-apply/">start.evermedtv.com/podcast-apply/</a>&nbsp;</div>]]></content:encoded>
      <pubDate>Fri, 13 May 2022 12:18:00 +0000</pubDate>
      <author>Evermed</author>
      <enclosure url="https://media.fame.so/j8qprx7w.mp3" length="2643242" type="audio/mpeg"/>
      <itunes:author>Evermed</itunes:author>
      <itunes:image href="https://content.fameapp.so/uploads/vkqxllmq/33e43550-d512-11ec-a2a3-27948e0117f1/33e436a0-d512-11ec-8ce3-41f289084b73.jpg"/>
      <itunes:duration>65</itunes:duration>
      <itunes:summary>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</itunes:summary>
      <itunes:subtitle>Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.</itunes:subtitle>
      <itunes:keywords>Pharma Launch Secrets, Evermed, Bozidar Jovicevic, Netflix-like, pharma companies, HCPs and patients, product launches, pharma launch experts, pharma products crossword, alliance pharma products, sun pharma products, sun pharma products list, orion pharma products, leading pharma products, pharmaceutical products examples, sun pharma generic products list, pharma industry jobs, pharmaceutical companies uk, pharmaceutical industry, overview pharmaceutical business, global pharmaceutical industry, pharmaceutical industry worth, types of pharmaceutical industry, pharma software companies, list of software used in pharmaceutical industry, pharma software free download, inventory management, software for pharmaceutical, gmp manufacturing software, pharmaceutical r&amp;d software, online pharmacy software, medicine software</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <googleplay:explicit>No</googleplay:explicit>
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