Retain: The Customer Retention Podcast

Fame Host (https://fame.so) Retain: The Customer Retention Podcast https://podcasts.fame.so/retain-the-customer-retention-podcast https://feeds.fame.so/retain-the-customer-retention-podcast Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more. Copyrights © 2024 All Rights Reserved by Gameball en Wed, 26 Oct 2022 15:08:24 +0000 Mon, 18 May 2026 08:08:02 +0000 https://content.fameapp.so/uploads/x9q95v2q/0bf3e670-5561-11ef-9ec8-b3017bd79ba8/0bf3e990-5561-11ef-a3aa-812c5111da7d.png Retain: The Customer Retention Podcast https://podcasts.fame.so/retain-the-customer-retention-podcast Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more. Gameball Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more. No No episodic Gameball Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more. Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more. marketing, retention, retain, customer, customers, lauren desouza, gameball, customer experience, customer retention, engagement, marketing ideas, customer loyalty, podcast, Lauren DeSouza team@fame.so No No No Creating Loyal Customers with Shep Hyken https://podcasts.fame.so/e/1825770n-creating-loyal-customers-with-shep-hyken Creating Loyal Customers with Shep Hyken 1 1 No No 2093nnq0 For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees.

On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, everytime.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.

Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.

Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 01 Nov 2022 12:15:00 +0000 Gameball Gameball 1847 For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. Customer Service, Customer Experience and Loyalty, Loyal Relationships, Employees, Customers No No Understanding Your Customer with Adrian Swinscoe https://podcasts.fame.so/e/l8qv0mzn-understanding-your-customer-with-adrian-swinscoe Understanding Your Customer with Adrian Swinscoe 2 1 No No 80nr46n0 Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses. Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses.

This episode, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 15 Nov 2022 06:25:00 +0000 Gameball Gameball 1885 Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses. Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses. Customer Service, Customer Experience, Life-time Customers, Loyal Customers No No Connecting With Your Customers with H.E. Amb. Terry Earthwind Nichols https://podcasts.fame.so/e/v85km278-connecting-with-your-customers-with-terry-earthwind-nichols Connecting With Your Customers with H.E. Amb. Terry Earthwind Nichols 3 1 No No 81qrz250 This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first. This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first.

In this episode, Terry and Lauren discuss the importance of connecting with your customer base, why companies should focus on ‘achievement-based’ goals, and highlight Richard Branson’s ingenious style of management.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 29 Nov 2022 07:00:00 +0000 Gameball Gameball 1470 This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first. This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first. Business models, Bringing out the best, Working relationships, Business growth, customer retention, Terry Earthwind Nichols, Richard Branson, marketing, podcast, customers, customer experience, Lauren DeSouza, No No How To Create Superfans with Brittany Hodak https://podcasts.fame.so/e/4891p7z8-how-to-create-superfans-with-brittany-hodak How To Create Superfans with Brittany Hodak 4 1 No No v17x36k0 In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart.

This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 13 Dec 2022 05:00:00 +0000 Gameball Gameball 1980 In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. Diehard fans, Customer retention,Loyal, No No The Importance of Customer Experience with Nicolas Babin https://podcasts.fame.so/e/qn0r2lxn-the-importance-of-customer-experience-with-nicolas-babin The Importance of Customer Experience with Nicolas Babin 5 1 No No p1kqr2j1 In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals.

This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 20 Dec 2022 05:00:00 +0000 Gameball Gameball 2406 In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. customer experience, gamification, customer retention, marketing strategies, Nicolas Babin, Lauren DeSouza, retain, retention, customer retention, marketing, podcast, Gameball, No No Finding The Balance Between Retention and Growth with Jem Bourouh https://podcasts.fame.so/e/286v6w18-customer-retention-the-ad-buying-approach-with-jem-bourouh Finding The Balance Between Retention and Growth with Jem Bourouh 6 1 No No j1239j20 For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands.

Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 03 Jan 2023 05:00:00 +0000 Gameball Gameball 1695 For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. Ad-spending, Retention, Bootstrapping, Growth, Jem Bourouh, retain, customer retention, Lauren DeSouza, Gameball, marketing, No No The Secret to Subscriptions with Matthew Holman https://podcasts.fame.so/e/0nj51628-the-secret-to-subscriptions-wth-matthew-holman The Secret to Subscriptions with Matthew Holman 7 1 No No 40p92541 Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders.

In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 17 Jan 2023 05:00:00 +0000 Gameball Gameball 1943 Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. marketing,retention,customer retention,matthew holman,customer experience,customer engagement,lauren desouza,subscription,subscriptions,subscription model, No No Content is Key with Alice Clark https://podcasts.fame.so/e/v856pqvn-content-is-key-with-alice-clark Content is Key with Alice Clark 8 1 No No 81qvpn80 Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.

In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 31 Jan 2023 05:00:00 +0000 Gameball Gameball 1874 Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. marketing,CRM,hellofresh,alice clark,gameball,customer retention,customer experience,customer engagement, No No Being a Student of Human Beings with Bruce Temkin, the Godfather of Customer Experience https://podcasts.fame.so/e/vnw6v928-being-a-student-of-human-beings-with-bruce-temkin-the-godfather-of-customer-experience Being a Student of Human Beings with Bruce Temkin, the Godfather of Customer Experience 9 1 No No 81xpzr31 Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplines of customer experience and experience management.

In the episode, Lauren and Bruce discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 14 Feb 2023 05:00:00 +0000 Gameball Gameball 1736 Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. marketing,retention,customer retention,customer experience,customer engagement,lauren desouza,bruce temkin,gameball,podcast,retain, No No The Power of Listening with Dave Kerpen https://podcasts.fame.so/e/l8qz1pvn-the-power-of-listening-with-dave-kerpen The Power of Listening with Dave Kerpen 10 1 No No 80nnp8r0 Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business and marketing. Simply put, when Dave talks, you should listen.

In the episode, Lauren and Dave discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 28 Feb 2023 05:00:00 +0000 Gameball Gameball 1735 Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. New York Times, Dave Kerpen, Serial entrepreneur, Co-founder, Executive Chairman, International keynote speaker, Power of listening, Customer retention strategy, Loyal customers, Lifetime customers, retention, dave kerpen, apprentice, likeable business, customer experience, lauren desouza, No No Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify https://podcasts.fame.so/e/2n6jwp5n-leveraging-technology-in-marketing-with-john-sime-senior-product-marketing-manager-at-shopify Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify 11 1 No No j024j5p0 Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. In the episode, Lauren and John discuss how best to leverage technology in marketing, how businesses should measure the success of their retention strategies, and why, in marketing, no one really knows what they’re doing. Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. Shopify is of course known to the world as being the global commerce brand. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2B and B2C. He works closely with sales, UX and creative teams to make it all come together. John is happiest when there's a healthy dose of ambiguity and a problem that needs some defining.

In the episode, Lauren and John discuss how best to leverage technology in marketing, how businesses should measure the success of their retention strategies, and why, in marketing, no one really knows what they’re doing.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 14 Mar 2023 05:00:00 +0000 Gameball Gameball 2358 Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. In the episode, Lauren and John discuss how best to leverage technology in marketing, how businesses should measure the success of their retention strategies, and why, in marketing, no one really knows what they’re doing. Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. In the episode, Lauren and John discuss how best to leverage technology in marketing, how businesses should measure the success of their retention strategies, and why, in marketing, no one really knows what they’re doing. John Sime, Senior Product Marketing Manager, Shopify, global commerce brand, product and technology-focused marketer, e-commerce, consumer packaged goods, tourism, B2C and B2B, sales, creative teams, ambiguity, problem-solving, technology in marketing, measuring retention strategies, marketing expertise, customer loyalty, Gameball,shopify,retention,marketing,customer retention,retain,podcast,customer experience,customer engagement,b2b,b2c No No Why Companies Need to be More Customer-Centric with Howard Tiersky, CEO of FROM https://podcasts.fame.so/e/2n6j9l0n-why-companies-need-to-be-more-customer-centric-with-howard-tiersky-ceo-of-from Why Companies Need to be More Customer-Centric with Howard Tiersky, CEO of FROM 12 1 No No j024nly0 Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula. Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released the Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance.

In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 28 Mar 2023 05:00:00 +0000 Gameball Gameball 2264 Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula. Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula. Howard Tiersky, FROM, Digital Transformation Agency, digital transformation, customer journey, Digital Customers, Wall Street Journal, The Antidote to Irrelevance, revenue and growth, customer experience, love formula,customers,customer,customer retention,customer experience,marketing,marketing strategies,lauren desouza,from,Winning Digital Customers: The Antidote to Irrelevance, No No An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer https://podcasts.fame.so/e/28xj4638-an-emotional-approach-to-customer-retention-with-jim-tincher-ceo-of-heart-of-the-customer An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer 13 1 No No 60mprv41 Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receive a Certified Customer Experience Professionals (CCXP) designation. All of this experience led Jim to publish his most recent book, Do B2B Better: Drive Growth through Game-Changing Customer Experience, which is considered a must-read within the industry.

In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 11 Apr 2023 05:00:00 +0000 Gameball Gameball 2325 Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. marketing,retention,growth,customer retention,customer experience,customer service,customer loyalty,jim tincher,lauren desouza,gameball,marketing strategies,customer experience, No No The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo https://podcasts.fame.so/e/2n6jjwkn-the-secret-to-lifecycle-marketing-with-elyssa-verhoogen-senior-crm-and-lifecycle-consultant-at-dojo The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo 14 1 No No j0244j60 This time, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with the marketing efforts of both Depop and Skyscanner.

In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 25 Apr 2023 05:00:00 +0000 Gameball Gameball 1810 This time, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. This time, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. Lauren DeSouza, Elyssa Verhoogen, Marketing Consultant, lifecycle marketing, customer relationships, revenue growth, Senior CRM & Lifecycle Marketing Consultant, Dojo, Depop, Skyscanner, build relationship, customer anxiety, personalization, visitors, occasional buyers, loyal customers, Gameball,lifecycle marketing,marketing,retention,customer experience,customer retention,customer engagement,customer loyalty, No No How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify https://podcasts.fame.so/e/1n22272n-customers-for-life-Cole-Atkinson How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify 15 1 No No 21944n40 On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree Limited and was a Business Consultant for 2degrees mobile.

In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 09 May 2023 05:00:00 +0000 Gameball Gameball 1908 On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. Retain, Lauren, Cole Atkinson, Senior Product Manager, Shopify, global commerce company, retail business, Sales & Marketing Manager, Rubber Tree Limited, Business Consultant, 2degrees mobile, lifelong customers, customer treatment, retention, international scale, Gameball,customer retention,customer engagement,customer experience,customer loyalty,podcast,lauren desouza,gameball,shoptify,retention,customers, No No Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal https://podcasts.fame.so/e/68rzr5y8-Devam-Hirapara-why-customer-segmentation Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal 16 1 No No 805463p1 This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about. This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding.

In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 23 May 2023 05:00:00 +0000 Gameball Gameball 1888 This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about. This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about. Devam Hirpara, Ecommerce, CRM Specialist, L’Oreal, cosmetics, beauty brand, advertisers, marketers, stakeholders, ecommerce success, digital understanding, customer segmentation, useful, important, marketer attributes, brand perception, customer preferences, pester, loyal customers, lifetime customers, Gameball,lauren desouza,marketing,customer experience,retain,retention,customer retention,L'Oreal,beauty,cosmetics,google, No No Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia https://podcasts.fame.so/e/r8kz9v1n-Sabrina-Buus-raising-brands-awareness Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia 17 1 No No 71w2xw50 On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes. On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for her innovative and strategic approach to marketing.

In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 06 Jun 2023 05:00:00 +0000 Gameball Gameball 1482 On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes. On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes. Sabrina Buus, Sephora, French multinational beauty retailer, Makeup, Skincare, Fragrance, Hair care products, Loyalty programs, Customer experience, Marketing, Branding, Innovative, Strategic approach, Measure, Track, Excellent customer experience, Value, Customer's shoes, Visitors, Occasional buyers, Loyal, Lifetime customers,retention,podcast,Gameball,Sephora,Sabrina Buus,Lauren DeSouza,marketing,customer experience,customer retention,retain, No No Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony https://podcasts.fame.so/e/pnlz673n-JoeyColeman-pay-attention-to-retention Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony 18 1 No No x0l2p840 This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Again, which provides practical tips and strategies for creating long-lasting customer relationships. Joey is also a sought-after keynote speaker and has delivered presentations on marketing at conferences and events around the world.

In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation.

If you’d like to check out Joey’s book, click here.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 20 Jun 2023 05:00:00 +0000 Gameball Gameball 2934 This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. Customer experience, Expert, Joey Coleman, Design Symphony, Consultancy, Memorable experiences, Lasting experiences, Customers, Best-selling book, Never Lose a Customer Again, Long-lasting customer relationships, Keynote speaker, Marketing, Conferences, Events, Pattern recognition, Advocates, Brand, Eight phases of customer experience, Taylor Swift, Brilliant marketer, No No How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service https://podcasts.fame.so/e/18pz62r8-how-well-do-you-know-your-customers-with-ron-kaufman-ceo-of-uplifting How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service 19 1 No No z1rmk7l0 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. During their conversation, Lauren and Ron discuss the four categories of value for the customer, why businesses need more than a good product, the fairly unknown origins of the term ‘customer’, and how retention works across different industries. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. He is the author of the New York Times best-seller Uplifting Service, where Ron provides the reader with ways to delight their customers.

During their conversation, Lauren and Ron discuss the four categories of value for the customer, why businesses need more than a good product, the fairly unknown origins of the term ‘customer’, and how retention works across different industries.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 04 Jul 2023 05:00:00 +0000 Gameball Gameball 2348 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. During their conversation, Lauren and Ron discuss the four categories of value for the customer, why businesses need more than a good product, the fairly unknown origins of the term ‘customer’, and how retention works across different industries. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. During their conversation, Lauren and Ron discuss the four categories of value for the customer, why businesses need more than a good product, the fairly unknown origins of the term ‘customer’, and how retention works across different industries. marketing, gameball, ron kaufman, customer experience, lauren desouza, podcast, No No How Customer Personalization Disrupted the Boutique Fitness Model with Laura Munkholm, President of Walla https://podcasts.fame.so/e/xny6xyv8-customer-personalization-boutique-fitness-model How Customer Personalization Disrupted the Boutique Fitness Model with Laura Munkholm, President of Walla 20 1 No No l1473460 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recognized speaker in the boutique fitness industry. During their conversation, Lauren and Laura get stuck into discussing how behavioral psychology can help personalize your customer experience, the importance of personalizing your marketing automation, and what three attributes everyone in marketing needs to have. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recognized speaker in the boutique fitness industry.

During their conversation, Lauren and Laura get stuck into discussing how behavioral psychology can help personalize your customer experience, the importance of personalizing your marketing automation, and what three attributes everyone in marketing needs to have.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 18 Jul 2023 05:00:00 +0000 Gameball Gameball 2302 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recognized speaker in the boutique fitness industry. During their conversation, Lauren and Laura get stuck into discussing how behavioral psychology can help personalize your customer experience, the importance of personalizing your marketing automation, and what three attributes everyone in marketing needs to have. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recognized speaker in the boutique fitness industry. During their conversation, Lauren and Laura get stuck into discussing how behavioral psychology can help personalize your customer experience, the importance of personalizing your marketing automation, and what three attributes everyone in marketing needs to have. Laura Munkholm, Walla, Boutique studio software, Time-saving, Revenue capture, Client delight, Consulting, Clients, International speaker, Boutique fitness industry, Behavioral psychology, Personalization, Customer experience, Marketing automation, Attributes, Marketing, Personalizing, Visitors, Occasional buyers, Loyal customers No No Tough Times and Hardship: A Founder’s Journey with Anatoliy Labinskiy, Founder of GSM Growth Agency https://podcasts.fame.so/e/286mzyjn-tough-times-and-hardship Tough Times and Hardship: A Founder’s Journey with Anatoliy Labinskiy, Founder of GSM Growth Agency 21 1 No No j1278w40 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager to share his knowledge and experience with others and help them turn their eCommerce vision into a reality. Together, Lauren and Anatoliy delve into Anatoliy’s challenging founder journey, the difficulties of owning and running businesses, why Anatoliy chose to start a growth agency, and which social media platform is the best for marketing. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager to share his knowledge and experience with others and help them turn their eCommerce vision into a reality.

Together, Lauren and Anatoliy delve into Anatoliy’s challenging founder journey, the difficulties of owning and running businesses, why Anatoliy chose to start a growth agency, and which social media platform is the best for marketing.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 01 Aug 2023 05:00:00 +0000 Gameball Gameball 1632 In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager to share his knowledge and experience with others and help them turn their eCommerce vision into a reality. Together, Lauren and Anatoliy delve into Anatoliy’s challenging founder journey, the difficulties of owning and running businesses, why Anatoliy chose to start a growth agency, and which social media platform is the best for marketing. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager to share his knowledge and experience with others and help them turn their eCommerce vision into a reality. Together, Lauren and Anatoliy delve into Anatoliy’s challenging founder journey, the difficulties of owning and running businesses, why Anatoliy chose to start a growth agency, and which social media platform is the best for marketing. marketing, podcast, retain, customer retention, Anatoliy Labinskiy, GSM Growth Agency, Digital marketing agency, Ecommerce companies, Customer retention, Success story, Determination, Self-teaching, Resilience, eCommerce vision, Founder journey, Running businesses, Growth agency, Social media platform, Marketing, Loyal customers, Lifetime customers No No Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker https://podcasts.fame.so/e/1n3q1wxn-DanGingiss-mastering-customer-experience Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker 22 1 No No m1j48m91 In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Humana. Together, Lauren and Dan delve into why customer experience is all about getting the little things right, why it’s so important to be there when the customer needs you the most, and possibly the greatest customer service email of all time. In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Humana. Dan is also a keynote speaker, podcast host, author and respected voice on all things customer experience.

Together, Lauren and Dan delve into why customer experience is all about getting the little things right, why it’s so important to be there when the customer needs you the most, and possibly the greatest customer service email of all time.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 15 Aug 2023 06:00:00 +0000 Gameball Gameball 2244 In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Humana. Together, Lauren and Dan delve into why customer experience is all about getting the little things right, why it’s so important to be there when the customer needs you the most, and possibly the greatest customer service email of all time. In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Humana. Together, Lauren and Dan delve into why customer experience is all about getting the little things right, why it’s so important to be there when the customer needs you the most, and possibly the greatest customer service email of all time. marketing, retain, dan gingiss, lauren desouza, podcast, customer experience, customer retention, the experience maker, No No The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst https://podcasts.fame.so/e/6nrm4x28-Moe-Ash-the-game-plan The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst 23 1 No No 815y9271 For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through transformative learning experiences. He is a trusted voice in the field having spoken about gamification at events, webinars and on podcasts. During their conversation, Lauren and Moe tackle the psychology behind gamification, whether Duolingo is a bad example of gamification, the best ways to implement gamification into your business, and why not every company needs a game. For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through transformative learning experiences. He is a trusted voice in the field having spoken about gamification at events, webinars and on podcasts.

During their conversation, Lauren and Moe tackle the psychology behind gamification, whether Duolingo is a bad example of gamification, the best ways to implement gamification into your business, and why not every company needs a game.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 29 Aug 2023 05:00:00 +0000 Gameball Gameball 2290 For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through transformative learning experiences. He is a trusted voice in the field having spoken about gamification at events, webinars and on podcasts. During their conversation, Lauren and Moe tackle the psychology behind gamification, whether Duolingo is a bad example of gamification, the best ways to implement gamification into your business, and why not every company needs a game. For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through transformative learning experiences. He is a trusted voice in the field having spoken about gamification at events, webinars and on podcasts. During their conversation, Lauren and Moe tackle the psychology behind gamification, whether Duolingo is a bad example of gamification, the best ways to implement gamification into your business, and why not every company needs a game. Gamification, gamification expert, Moe Ash, The Catalyst, innovative learning, development company, empowering, transformative learning experience, trusted voice, psychology, business, game, marketing, duolingo, nike, linkedin, No No What the Future of Customer Experience Looks Like with Dave Norton, Founder of Stone Mantel https://podcasts.fame.so/e/08j2qx18-DaveNorton-future-customer-experience What the Future of Customer Experience Looks Like with Dave Norton, Founder of Stone Mantel 24 1 No No 41p4xp21 This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for customer experience strategies. Together, Lauren and Dave discuss how research into customer experience has impacted the world, what the future of customer experience really looks like, and why companies shouldn’t rely on customer personas anymore. This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for customer experience strategies.

Together, Lauren and Dave discuss how research into customer experience has impacted the world, what the future of customer experience really looks like, and why companies shouldn’t rely on customer personas anymore.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 12 Sep 2023 05:00:00 +0000 Gameball Gameball 1990 This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for customer experience strategies. Together, Lauren and Dave discuss how research into customer experience has impacted the world, what the future of customer experience really looks like, and why companies shouldn’t rely on customer personas anymore. This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for customer experience strategies. Together, Lauren and Dave discuss how research into customer experience has impacted the world, what the future of customer experience really looks like, and why companies shouldn’t rely on customer personas anymore. Retain, Dave Norton, customer experience expert, Stone Mantel, consultancy, experience strategy and design, companies, standards, customer experience strategy, research, customer experience, impact, future of customer experience, customer persona, customer retention No No Why Airline Loyalty Programs Work with Mark Ross-Smith, CEO of StatusMatch.Com https://podcasts.fame.so/e/p8m6klzn-why-airline-loyalty-programs-work Why Airline Loyalty Programs Work with Mark Ross-Smith, CEO of StatusMatch.Com 25 1 No No 70vp6j80 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Mark Ross-Smith, CEO of StatusMatch.Com. They talk all about how he got into the customer loyalty business; why loyalty programs are sometimes more valuable than the businesses themselves; and some of the most common misconceptions of loyalty programs. On the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Mark Ross-Smith, the CEO and Co-Founder of StatusMatch.com, a platform that allows travelers to obtain elite status with airlines and hotels by matching their existing status with other loyalty programs. Mark is a seasoned executive with over 20 years of experience in the travel industry. By regularly sharing his views on the future of loyalty programs at industry conferences and events, Mark is now considered an airline loyalty thought leader.

During the course of their conversation, Lauren and Mark discuss why loyalty programs are so valuable to the airline industry, what’s important to consider when designing your own loyalty program, how to measure a loyalty program’s success, and some of the misconceptions surrounding airline loyalty programs.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 26 Sep 2023 05:00:00 +0000 Gameball Gameball 2122 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Mark Ross-Smith, CEO of StatusMatch.Com. They talk all about how he got into the customer loyalty business; why loyalty programs are sometimes more valuable than the businesses themselves; and some of the most common misconceptions of loyalty programs. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Mark Ross-Smith, CEO of StatusMatch.Com. They talk all about how he got into the customer loyalty business; why loyalty programs are sometimes more valuable than the businesses themselves; and some of the most common misconceptions of loyalty programs. customer retention, Mark Ross-Smith, StatusMatch.com, loyalty programs, travelers, elite status, executive, travel industry, airline loyalty, leader, airline industry, measure, airline loyalty programs, marketing, podcast, No No Successful Conversion Rates with Will Laurenson, CEO of Customers Who Click https://podcasts.fame.so/e/pnl33wk8-successful-conversion-rates Successful Conversion Rates with Will Laurenson, CEO of Customers Who Click 26 1 No No x0l44390 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Will Laurenson, CEO of Customers Who Click. Together they delve into the difficulties of taking on all the marketing and retention responsibilities in a startup, where the beginning of the retention process really lies, what the three key areas of conversion rates are, and why you have thirty seconds to grip your customer. This time on Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with marketing expert Will Laurenson. Will is the CEO of Customers Who Click, a digital marketing agency that specializes in conversion rate optimization. With over a decade of experience in digital marketing, Will has helped numerous businesses improve their website conversion rates and increase their online revenue. Will is known for his analytical approach, his expertise in data-driven decision making, and his highly-rated podcast, Customers Who Click.

Together, Lauren and Will delve into the difficulties of taking on all the marketing and retention responsibilities in a startup, where the beginning of the retention process really lies, what the three key areas of conversion rates are, and why you have thirty seconds to grip your customer.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 10 Oct 2023 05:00:00 +0000 Gameball Gameball 2141 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Will Laurenson, CEO of Customers Who Click. Together they delve into the difficulties of taking on all the marketing and retention responsibilities in a startup, where the beginning of the retention process really lies, what the three key areas of conversion rates are, and why you have thirty seconds to grip your customer. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Will Laurenson, CEO of Customers Who Click. Together they delve into the difficulties of taking on all the marketing and retention responsibilities in a startup, where the beginning of the retention process really lies, what the three key areas of conversion rates are, and why you have thirty seconds to grip your customer. customer retention, marketing expert, Will Laurenson, Customers Who Click, digital marketing, specialize, conversion rate optimization, experience, improve, website conversion rate, online revenue, increase, analytical approach, expertise, data-driven decision making, highly rated, podcast, difficulties, marketing, retention, responsibilities, startup, retention process, three key areas, thirty seconds, grip, customer, visitor, occasional buyers, loyal, life-time customers No No How to Understand Customer Emotions with Adam Toporek, CTS Service Solutions https://podcasts.fame.so/e/183q60q8-how-to-understand-customer-emotions How to Understand Customer Emotions with Adam Toporek, CTS Service Solutions 27 1 No No m0j47k40 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer, and unpacking if technology is a hassle for customers or not. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer; and unpacking if technology is a hassle for customers or not.

Adam is a Customer Service Expert at CTS Service Solutions, a customer experience consultancy that helps organizations deliver “Hero-Class” customer service by focusing on scalable and effective real-world solutions. Prior to this, he was the Co-host of Crack the Customer Podcast. He is further the Author of ‘Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines’ and ‘7 Secret Customer Service Techniques Every Expert Knows’.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 24 Oct 2023 05:00:00 +0000 Gameball Gameball 2466 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer, and unpacking if technology is a hassle for customers or not. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer, and unpacking if technology is a hassle for customers or not. Retain, customer retention, Adam Toporek, customer service, CTS Service Solutions, customer's hero, negative and positive emotions, customer, technology, hassle, customer experience consultancy, Hero Class, scalable, effective, real-world solutions, Crack the Customer Podcast, author, Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines, 7 Secret Customer Service Techniques Every Expert Knows, loyal, life-time customers, Gameball No No Customer Service is Part of Your Brand with Khaled Alaa, Head of Experience at Talabat https://podcasts.fame.so/e/vnwrp9p8-customer-service-is-part-of-your-brand-with-khaled-alaa-head-of-experience-at-talabat Customer Service is Part of Your Brand with Khaled Alaa, Head of Experience at Talabat 28 1 No No 81x62r21 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand.

Khaled is the Head of Experience at Talabat, an online food ordering and delivery platform based in the Middle East. As the Head of Experience, Khaled is responsible for overseeing the user experience design, with a focus on enhancing user satisfaction, engagement, and loyalty. He is also involved in developing and implementing customer-centric strategies to improve the overall customer journey and drive business growth.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 07 Nov 2023 05:00:00 +0000 Gameball Gameball 1683 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand. marketing, customer retention, talabat, gameball, lauren desouza, khaled alaa, customer experience, customer loyalty, brand, No No The New Customer Journey with Iman ElNashar of eXtra https://podcasts.fame.so/e/6nrm0vw8-the-new-customer-journey-with-iman-elnashar-of-extra The New Customer Journey with Iman ElNashar of eXtra 29 1 No No 815yn5l1 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention.

Iman is currently the Digital Commerce and Innovation Regional Director at eXtra, a large electronics retailer established in Saudi Arabia in 2003 by United Electronics Company. She also founded Product Guys, a community of product owners, product managers, and business analysts in Egypt, and was the Head of Digital & Innovation Labs at B.TECH.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 21 Nov 2023 05:00:00 +0000 Gameball Gameball 2191 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention. Customer retention, Iman ElNashar, digital commerce, innovation, eXtra, evolution, customer journey, technology, role, people, business, asset, electronics retailer, Saudi Arabia, United Electronics Company, Product Guys, community, product owners, product managers, business analysts, Egypt, B.TECH, loyal, life-time customers No No Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo https://podcasts.fame.so/e/rn70z4v8-should-your-business-be-subscription-based Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo 30 1 No No k18zvyn1 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model!

Ben is the Co-Founder and Technical CEO of Rodeo, a consumer-centric subscription platform for challenger Consumer Packaged Goods brands. As one of the leading names in the subscription space, he also hosts Subscription Radio, a podcast dedicated to understanding the nuts and bolts of subscription commerce.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 05 Dec 2023 05:00:00 +0000 Gameball Gameball 2025 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! Retain, customer retention, Ben Fisher, Rodeo, Business, subscription based service, churn, retention rates, increase revenue, subscription model, consumer-centric, subscription platform, Consumer Packaged Goods brands, subscription space, Subscription Radio, understanding, subscription commerce No No Never Sit in the Lobby with Glenn Poulos of NWS https://podcasts.fame.so/e/1836k0kn-never-sit-in-the-lobby Never Sit in the Lobby with Glenn Poulos of NWS 31 1 No No m0j7vkv1 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do business with always. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do business with always.

Having sold his company Gap Wireless back in February 2022, Glenn is now the current Executive Vice President of NWS, a telecom solutions pioneer empowering service providers, integrators, contractors, and organizations with wired and wireless solutions. A serial entrepreneur and experienced sales executive, Glenn has also recently added the role of author to his resume, launching his book “Never Sit in The Lobby” in 2022.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 19 Dec 2023 05:00:00 +0000 Gameball Gameball 2164 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do business with always. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do business with always. Retain, Glenn Poulos, entrepreneur, author, NWS, cultivate, good relationships, business, key strategies, customers, Gap Wireless, telecom solutions, pioneer, empowering, service providers, integrators, contractors, organizations, wired and wireless solutions, sales executive, Never Sit in The Lobby No No Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs https://podcasts.fame.so/e/vnwk10zn-marketing-trends-that-defined-2023 Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs 32 1 No No 81xnmwy1 For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more. For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more.

Ahmed Khairy is the CEO of Gameball; a leading customer engagement platform that transforms the way CRM marketers and growth teams operate. Gameball’s seamless solution combines gamification, loyalty management, and omnichannel personalization into one integrated workflow, empowering commerce teams to launch comprehensive customer engagement campaigns without the need for extensive technical work or expensive setups. Gameball currently serves over 3,000 businesses worldwide, catering to nearly 50 million consumers.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Thu, 28 Dec 2023 05:00:00 +0000 Gameball Gameball 2136 For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more. For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more. Retain, marketing trends, Ahmed Khairy, Gameball, impact, AI, Marketing strategies, company, personalized, shopping, experience, user-generated, content, customer engagement, CRM marketers, growth teams, operate, seamless solution, gamification, loyalty management, omnichannel personalization, integrated, workflow, commerce, customer engagement, campaigns, technical work, expensive setup, business, consumers No No The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro https://podcasts.fame.so/e/1n23m148-the-value-of-letting-go-of-customers The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro 33 1 No No 219zyp70 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the businesses industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back.

Rand is best known as the Co-Founder and CEO of SparkToro, a company where businesses discover the publications and influencers that impact their target audiences. Rand is an influential voice in the world of marketing and entrepreneurship, sharing his knowledge through speaking engagements, blog posts, and his ongoing commitment to helping marketers navigate the ever-evolving landscape of digital marketing.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 09 Jan 2024 05:00:00 +0000 Gameball Gameball 1601 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the businesses industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the businesses industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back. Retain, Customer Retention, Rand Fishkin, Entrepreneur, author, SparkToro, devil's advocate, challenge, business, industry, retention, real value, customers, effective strategies, win, publications, influencers, impact, target audience, influential voice, marketing, entrepreneurship, knowledge, speaking engagements, blog post, marketers, commitment, ever-evolving, landscape, digital marketing No No COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around! https://podcasts.fame.so/e/r8k0p9vn-get-closer-to-your-customer COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around! 34 1 No No 71wplxw0 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sandeep Dube, COO of Mailchimp. Together, they explore how customer retention can be a simple or far more complex task depending on the industry, and why a many-limbed customer research strategy is the key to understanding how to delight your customers. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account management teams and a customer advisory board to ensure customer value and feedback, and why Sandeep's favorite strategy for customer retention revolves around the words simple, considerate and rewarding.

Sandeep is the COO at Mailchimp, an email marketing platform beloved by clients for their attentive approach to their clients. Customer satisfaction is a vocational concern for Sandeep and for many years he has worked to drive revenue through customer retention at the likes of Activision Blizzard, Delta Airlines, and HSBC, among others!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 23 Jan 2024 05:00:00 +0000 Gameball Gameball 1956 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sandeep Dube, COO of Mailchimp. Together, they explore how customer retention can be a simple or far more complex task depending on the industry, and why a many-limbed customer research strategy is the key to understanding how to delight your customers. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sandeep Dube, COO of Mailchimp. Together, they explore how customer retention can be a simple or far more complex task depending on the industry, and why a many-limbed customer research strategy is the key to understanding how to delight your customers. Customer retention, Sandeep Dube, Mailchimp, email marketing, customer satisfaction, account management teams, customer advisory board, customer value, feedback, strategy, simple, considerate, rewarding, attentive approach, revenue, Activision Blizzard, Delta Airlines, HSBC No No CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend https://podcasts.fame.so/e/l8qkvr38-don-t-try-to-convert-the-wrong-people CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend 35 1 No No 80n7rj21 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures.

Uzair is the Founder and Community Lead of CRM DXB, a CRM and retention consulting company specializing in advising, implementing, automating, and scaling CRM for companies. He draws on his decade-long experience in CRM and passion for community-building and problem-solving to deliver tailor-made solutions to his clients. Prior to this, he was Global Head of CRM at Rain, a cryptocurrency brokerage.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 06 Feb 2024 05:00:00 +0000 Gameball Gameball 1842 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Retain, Customer Retention, Uzair Hamid, CRM DXB, customer relationship management, CRM, marketing, habit forming, customers, habit formation measures, retention consulting company, advising, implementing, automating, scaling, community building, problem-solving, tailor-made solutions No No Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions https://podcasts.fame.so/e/vnwkjz7n-customer-experience-legend-customer-service-hasn-t-changed-don-t-spend-on-socials-loyalty-needs-emotions Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions 0 1 No No 81xnvyq1 In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, every time. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, every time.

Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 13 Feb 2024 05:00:00 +0000 Gameball Gameball 1847 In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, every time. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, every time. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees. No No Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies https://podcasts.fame.so/e/58z9j7vn-customer-retention-maestro Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies 0 1 No No 81zkvn90 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they are unpacking the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing.

Kris Rudeegraap is the Co-Founder and CEO of Sendoso, a company that helps businesses engage with customers throughout the buyer's journey. With a focus on trackable, measurable, and scalable strategies, Kris has led Sendoso to provide innovative solutions that enhance marketing ROI and improve customer relationships.

Here’s the link to the examples of personalized customer gift ideas that Kris references during the episode.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 20 Feb 2024 05:00:00 +0000 Gameball Gameball 1619 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they are unpacking the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they are unpacking the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. retain, customer retention, Kris Rudeegraap, Sendoso, humanizing, sales process, account-based marketing, business, engage, customers, buyer's journey, trackable, measurable, scalable, strategy, innovative solutions, marketing, ROI, customer relationships No No Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently https://podcasts.fame.so/e/r870lj5n-customer-experience-consultant-where-you-find-loyalty-how-you-control-customer-experiences-why-you-need-to-treat-customers-differently Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently 0 1 No No k08zj690 In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same. In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same.

Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 27 Feb 2024 05:00:00 +0000 Gameball Gameball 1885 In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same. In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same. marketing, podcast, lauren desouza, adrian swinscoe, retain, gameball, customer retention, customer experience, customer loyalty, loyalty, No No Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term https://podcasts.fame.so/e/489x20jn-staying-connected-to-the-customer Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term 0 1 No No v17zv4w0 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term.

At the time of recording, Sara Caldwell was the VP of customer experience at Dovetail, a customer insights hub helping thousands of teams build better products. Sara draws on her 10+ years of experience in customer focused roles as well as her experience as a high-school teacher in San Francisco. Sara has recently been appointed Head of Customer Success at OpenAI.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 05 Mar 2024 05:00:00 +0000 Gameball Gameball 1658 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. Retain, customer retention, Sara Caldwell, customer experience, Dovetail, decision-first customer research, retention, customer, staying connected, customer facing teams, customer insight hub, customer focused, go-to-market strategy, Asana, work management No No Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated https://podcasts.fame.so/e/28641qw8-superfan-expert-how-to-create-superfans-5-keys-to-customer-retention-treat-customers-how-you-want-to-be-treated Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated 0 1 No No j12z2rj1 In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy. In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart.

This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 12 Mar 2024 05:00:00 +0000 Gameball Gameball 1980 In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy. In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart. This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy. brittany hodak, marketing, retain, podcast, customer retention, superfan, superfans, customer experience, customer service, loyalty, business, lauren desouza, gameball, No No Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like! https://podcasts.fame.so/e/18pklpxn-understand-your-secret-sauce Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like! 0 1 No No z1ryzv50 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and increasing customer engagement. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like.

Damon is the Co-Founder and managing director of Exit Your Way, where he helps founders increase business value, prepare for sale, and then sell their businesses. His vast experience running businesses and consulting has given Damon a unique perspective on turning businesses around to make them more profitable.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 19 Mar 2024 05:00:00 +0000 Gameball Gameball 2191 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and increasing customer engagement. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and increasing customer engagement. Retain, customer retention, Damon Pistulka, Exit Your Way, role technology, marketing dream, business value, sale, business, profitable No No Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience https://podcasts.fame.so/e/1836422n-former-director-at-sony-gamify-everything-get-out-of-the-90s-the-importance-of-customer-experience Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience 0 1 No No m0j7zjj1 In this Greatest Hits episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years. In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals.

This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 26 Mar 2024 05:00:00 +0000 Gameball Gameball 2406 In this Greatest Hits episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years. In this Greatest Hits episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals. This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years. No No Founder of CX Journey: The 3 Key Questions Every Company Needs to Ask Itself, Becoming an Expert in Organizational Culture & How to Harness Predictive Analytics https://podcasts.fame.so/e/x8ykp738-the-3-key-questions Founder of CX Journey: The 3 Key Questions Every Company Needs to Ask Itself, Becoming an Expert in Organizational Culture & How to Harness Predictive Analytics 0 1 No No l04zjr50 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers.

Annette is a multi-award winning customer experience expert and author. She has over 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, and the overall experience, and designing employee and customer experience strategies to deliver a better experience for all. Annette is also an official member of the Forbes Coaches Council, an invitation-only organization of leading business and career coaches.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 02 Apr 2024 05:00:00 +0000 Gameball Gameball 1576 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. Retain, Customer Retention, Annette Franz, CX Journey Together, culture, predictive analytics, needs, employee, customers, customer experience expert, author, retention, satisfaction, engagement, overall experience, customer experience strategies, Forbes Coaches Council, leading business, career coaches No No Google Ads Mastermind: Don’t Be A Perfectionist, Balance Your Retention & Don’t Put All Your Eggs In One Basket https://podcasts.fame.so/e/x8ykp238-google-ads-mastermind-don-t-be-a-perfectionist-balance-your-retention-don-t-put-all-your-eggs-in-one-basket Google Ads Mastermind: Don’t Be A Perfectionist, Balance Your Retention & Don’t Put All Your Eggs In One Basket 0 1 No No l04zjq50 In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing. In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands.

Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 09 Apr 2024 05:00:00 +0000 Gameball Gameball 1695 In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing. In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands. Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing. marketing, jem bourouh, lauren desouza, adcubator, retain, gameball, customer retention, google ads, customer experience, podcast, customer loyalty, No No Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer https://podcasts.fame.so/e/x8vzr6y8-unleashing-ai-in-customer-retention Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer 0 1 No No 70y6lz41 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention.

James has vast experience in leveraging B2B content strategies and copywriting to engage and retain customers. At Aampe, James spearheads the first truly AI-driven approach to CRM Marketing Automation, which allows apps to create personalized, omni-channel customer experiences to increase customer engagement and retention. A man of many talents, James is the Founder and Chief Storyteller at Kid’s Books for Business, a Conversational Tech Copywriter at James Tech Copywriting, and a Content Strategist at Thought Bakery. To top it off, he’s recently written his first children’s book, Mabel the Chameleon.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 16 Apr 2024 05:00:00 +0000 Gameball Gameball 1925 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. Retain, customer retention, James Laurain, Aampe, marketer, copywriting, AI, B2B content strategies, retain customers, AI-driven, CRM Marketing Automation, omni-channel customer experience, customer engagement, Kid's Book for Business, James Tech Copywriting, Thought Bakery, children's book, Mabel the Chameleon No No Subscriptions Expert: Stop Subscription Stressing, Create Customer Experience & Dig Into The Why https://podcasts.fame.so/e/p8mx1jrn-dig-into-the-why Subscriptions Expert: Stop Subscription Stressing, Create Customer Experience & Dig Into The Why 0 1 No No 70v2z7y0 In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their conversation, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders.

During their conversation, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 23 Apr 2024 04:00:00 +0000 Gameball Gameball 1943 In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their conversation, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their conversation, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model. marketing, subscription, subscription model, podcast, matthew holman, gameball, lauren desouza, qpilot, No No CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge https://podcasts.fame.so/e/28640ym8-understanding-customer-preferences-using-ai CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge 0 1 No No j12zyw71 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service.

Giovanni has a vast amount of experience working with some of the best companies in customer retention and growth marketing, such as TikTok, Airbnb, Olio, Miro, HotelTonight and Coinbase. He has been working in CRM for over eight years, specializing in high-growth tech companies and mobile-first businesses. In Giovanni’s roles as lead CRM, he has developed expertise in customer lifecycle programs, retention strategy, data science, and team management.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 30 Apr 2024 05:00:00 +0000 Gameball Gameball 1768 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. Retain, customer retention, Giovanni Zacchia, marketing, TikTok, technology, CRM, AI, mobile technology, customer service, growth marketing, Airbnb, Olio, Miro, HotelTonight, Coinbase, high-growth, tech company, mobile-first businesses, customer lifecycle program, retention strategy, data science, team management No No HelloFresh CRM Lead: Time To Be Novel, Making Customers More Than Profit & Cracking The Database Code https://podcasts.fame.so/e/v855zwm8-making-customers-more-than-profit HelloFresh CRM Lead: Time To Be Novel, Making Customers More Than Profit & Cracking The Database Code 0 1 No No 81qqkjz1 In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.

In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 07 May 2024 05:00:00 +0000 Gameball Gameball 1874 In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service. marketing,CRM,hellofresh,alice clark,gameball,customer retention,customer experience,customer engagement, No No Email & SMS Guru: Dominating the Wild West of Email Marketing, The Power of User-Generated Content & Why Your Email Marketing Campaigns Aren’t Working https://podcasts.fame.so/e/mn4xwvxn-power-of-user-generated-content Email & SMS Guru: Dominating the Wild West of Email Marketing, The Power of User-Generated Content & Why Your Email Marketing Campaigns Aren’t Working 0 1 No No x06lv4l0 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBEL, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, and how to stay on top of future industry updates. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBLE, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, how to stay on top of future industry updates, explain why some email marketing campaigns fail, and analyse the power of user-generated content.

Ben is a two-time founder who has generated $26M+ in email & SMS revenue. At his company, NOBLE, for two years Ben has been leading the email and SMS marketing industry with a healthy mix of analytical skills and creative flair. NOBLE is a leader in the email marketing industry, specializing in reputation recovery, rapid scaling of owned audiences, and list monetization for ecommerce brands and publishers. He is also an Austin Committee Member for the American Advertising Federation, and works as an Advisor for H Street Digital.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 14 May 2024 05:00:00 +0000 Gameball Gameball 1603 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBEL, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, and how to stay on top of future industry updates. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBEL, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, and how to stay on top of future industry updates. Ben Billups, NOBLE, email marketing, SMS marketing, customer retention, deliverability tactics, industry updates, email campaign success, failure analysis, user-generated content, reputation recovery, audience scaling, list monetization, ecommerce marketing, publisher marketing, analytical skills, creative marketing No No The Godfather of Customer Experience: Don’t Forget To Be Human, Find Your Superpowers & Bring Empathy To Work https://podcasts.fame.so/e/08j067x8-the-godfather-of-customer-experience The Godfather of Customer Experience: Don’t Forget To Be Human, Find Your Superpowers & Bring Empathy To Work 0 1 No No 41pm5wp0 In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplines of customer experience and experience management.

In the episode, Lauren and Bruce discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 21 May 2024 05:00:00 +0000 Gameball Gameball 1736 In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin, the “Godfather of Customer Experience”. The pair discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy. marketing,retention,customer retention,customer experience,customer engagement,lauren desouza,bruce temkin,gameball,podcast,retain, No No Customer Service Rockstar: Understanding Neurodiversity, How to Retain Neurodiverse Employees & Customers & How to Understand Your Audience https://podcasts.fame.so/e/r87yrlv8-customer-service-rockstar-understanding-neurodiversity-how-to-retain-neurodiverse-employees-customers-how-to-understand-your-audience Customer Service Rockstar: Understanding Neurodiversity, How to Retain Neurodiverse Employees & Customers & How to Understand Your Audience 0 1 No No k08m8jn1 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, they discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces and how to include and retain neurodiverse customers. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, Lauren and Peter discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces, how to include and retain neurodiverse customers, and how to understand your audience.

Peter is a renowned expert in customer service, a Futurist in Residence at BluShark Digital law firm, and founder of Shankminds: Business Masterminds. He is also a keynote speaker focussed on the importance of neurodiversity at work and how companies can become Neurodivergent-friendly. He hosts the Faster than Normal podcast, one of the top ADHD podcasts out there. He’s recently announced a collaborative venture to launch Mental Capital: a consultancy that helps companies attract, hire, and retain neurodiverse employees while also creating neuro inclusive workplaces.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 28 May 2024 05:00:00 +0000 Gameball Gameball 1361 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, they discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces and how to include and retain neurodiverse customers. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, they discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces and how to include and retain neurodiverse customers. Customer Retention Podcast, Lauren DeSouza, Peter Shankman, Neurodiverse Employees, Neuro Inclusive Workplaces, Retaining Neurodiverse Customers, Audience Understanding, Customer Service Expert, BluShark Digital, Shankminds Business Masterminds, Neurodiversity at Work, Neurodivergent-Friendly Companies, Faster than Normal Podcast, ADHD Podcast, Mental Capital Consultancy, Attracting Neurodiverse Talent, Hiring Neurodiverse Employees, Keynote Speaker on Neurodiversity, Entrepreneurship and Neurodiversity, Inclusive Workplace Practices No No Customer Experience Legend: The Power of Listening, Obsess Over Retention & Why Social Media is the Great Equalizer https://podcasts.fame.so/e/pnlxr1xn-the-power-of-listening Customer Experience Legend: The Power of Listening, Obsess Over Retention & Why Social Media is the Great Equalizer 0 1 No No x0lnwmn0 In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business and marketing. Simply put, when Dave talks, you should listen.

In the episode, Lauren and Dave discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 04 Jun 2024 05:00:00 +0000 Gameball Gameball 1735 In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. In the episode, the pair discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. New York Times, Dave Kerpen, Serial entrepreneur, Co-founder, Executive Chairman, International keynote speaker, Power of listening, Customer retention strategy, Loyal customers, Lifetime customers, retention, dave kerpen, apprentice, likeable business, customer experience, lauren desouza, No No Customer Success Head: Why You Should be Investing in Personal Branding, How Understanding Consumer Psychology Changes the Game & Who Are the Most Admired Brands https://podcasts.fame.so/e/mn4xkjrn-investing-in-personal-branding Customer Success Head: Why You Should be Investing in Personal Branding, How Understanding Consumer Psychology Changes the Game & Who Are the Most Admired Brands 0 1 No No x06lwzp0 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, a leading corporate podcast agency throughout Asia. Together, they discuss the importance of understanding the psychology of consumer behavior for excellent customer experience, the power of storytelling, and building meaningful connections. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, to discuss how understanding consumer psychology can change the way that companies treat their customers. Together, Lauren and Rachel talk through the power of personal branding through storytelling, why it’s important to build meaningful, human connections, and which brands they admire the most.

Rachel has a huge passion for psychology and human connections, which serves her well in her career. Using her psychology know-how, she is an expert in personal branding.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 11 Jun 2024 05:00:00 +0000 Gameball Gameball 1835 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, a leading corporate podcast agency throughout Asia. Together, they discuss the importance of understanding the psychology of consumer behavior for excellent customer experience, the power of storytelling, and building meaningful connections. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, a leading corporate podcast agency throughout Asia. Together, they discuss the importance of understanding the psychology of consumer behavior for excellent customer experience, the power of storytelling, and building meaningful connections. Customer Retention, Consumer Psychology, Personal Branding, Storytelling, Human Connections, Client Success, Lauren DeSouza, Rachel Franklin-Heys, Pikkal & Co., Brand Admiration, Meaningful Connections, Expert Insights, Retain No No Shopify Expert: Don’t Take Your Foot Off The Gas, Read The Room & Technology Isn’t The Answer https://podcasts.fame.so/e/pnlxpzwn-shopify-expert-don-t-take-your-foot-off-the-gas-read-the-room-technology-isn-t-the-answer Shopify Expert: Don’t Take Your Foot Off The Gas, Read The Room & Technology Isn’t The Answer 0 1 No No x0lnx230 In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling. In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling.

John is a Senior Product Marketing Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2C and B2B.

A past colleague of John’s had nothing but praise to say about him: “John’s ability to handle questions and effortlessly reassure key stakeholders throughout the project was unlike anything I have seen. He went out of his way to really understand the nuisances of the agricultural industry and our dealer network; this helped us innovate and build new solutions above and beyond the initial ask”

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 18 Jun 2024 05:00:00 +0000 Gameball Gameball 2358 In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling. In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling. John Sime, Senior Product Marketing Manager, Shopify, global commerce brand, product and technology-focused marketer, e-commerce, consumer packaged goods, tourism, B2C and B2B, sales, creative teams, ambiguity, problem-solving, technology in marketing, measuring retention strategies, marketing expertise, customer loyalty, Gameball, shopify, retention, marketing, customer retention, retain, podcast, customer experience, customer engagement,b2b,b2c No No Customer Experience Expert: The Feeling That Customers Want the Most, The Problem with Personalization & The Role Gratitude Plays in Customer Experience https://podcasts.fame.so/e/68rr3mj8-maestro-of-customer-experience Customer Experience Expert: The Feeling That Customers Want the Most, The Problem with Personalization & The Role Gratitude Plays in Customer Experience 0 1 No No 8056xyj1 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss personalization, the impact of unexpected wins, and the role gratitude plays in customer experience. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss how to look at personalization in a completely different way, the monumental impact that the feeling of an unexpected win has on customers, and the role gratitude plays in customer experience.

Dennis Wakabayashi, from the Global Voice of CX, has over 170k audience members worldwide via Team Wakabayashi. He is also an Advisory Board Member for the Call and Contact Center Expo US, and an International Innovation Advisor to Cemantica too. Plus, Dennis hosts the podcasts and YouTube channels, CX In the Wild and The CX Tea Show.

If you'd prefer to watch the episode instead, simply click here!

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]]> Tue, 25 Jun 2024 05:00:00 +0000 Gameball Gameball 1601 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss personalization, the impact of unexpected wins, and the role gratitude plays in customer experience. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss personalization, the impact of unexpected wins, and the role gratitude plays in customer experience. Retain, customer retention, Lauren DeSouza, Dennis Wakabayashi, CX Hall of Fame, customer experience, personalization, monumental impact, unexpected win, customers, role gratitude, Global Voice of CX, Team Wakabayashi, Call and Contact Center Expo US, International Innovation Advisor to Camantica, YouTube channels, CX In the Wild, The CX Tea Show No No Customer Experience Mastermind: Wear Your Customer’s Shoes, The Love Formula & Answer The Right Questions https://podcasts.fame.so/e/183mjky8-customer-experience-mastermind Customer Experience Mastermind: Wear Your Customer’s Shoes, The Love Formula & Answer The Right Questions 0 1 No No m0j2qvy0 In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer’s shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is! In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer’s shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is!

Howard is the CEO of FROM, The Digital Transformation Agency, an agency which helps companies transform from where they are to where they need to be with today’s digital-first customers. He is also the author of the Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance. He was previously the Vice President of Media and Entertainment at Capgemini.

One of his previous colleagues, Bill Graham, described him as “super smart, strategic, energetic, thoughtful, engaged – Howard has it all.”

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 02 Jul 2024 05:00:00 +0000 Gameball Gameball 2264 In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer’s shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is! In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer’s shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is! Howard Tiersky, FROM, Digital Transformation Agency, digital transformation, customer journey, Digital Customers, Wall Street Journal, The Antidote to Irrelevance, revenue and growth, customer experience, love formula,customers,customer,customer retention,customer experience,marketing,marketing strategies,lauren desouza,from,Winning Digital Customers: The Antidote to Irrelevance, No No Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For https://podcasts.fame.so/e/x8vqvpqn-revenue-strategies-expert Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For 0 1 No No 70y7rw70 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon Kucher. Together they discuss the importance of customer retention and how businesses can build strong relationships with their customers, practical strategies for prioritizing retention, and valuable insights for driving long-term revenue growth. In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price is an illusion and why building things people want to pay for is the difference between success and failure.

Eddie specializes in developing high-growth revenue strategies, and conducting effective go-to-marketing planning to achieve recurring revenue excellence. As well as being a licensed attorney, he is a contributor to the best-selling book Monetizing Innovation: How Smart Companies Design the Product Around the Price. Eddie has started and operated multiple companies with a total valuation in excess of three billion dollars, and is a frequent keynote speaker and lecturer at universities including Stanford, Yale and Havard.

If you'd prefer to watch the episode instead, simply click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 09 Jul 2024 05:00:00 +0000 Gameball Gameball 1684 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon Kucher. Together they discuss the importance of customer retention and how businesses can build strong relationships with their customers, practical strategies for prioritizing retention, and valuable insights for driving long-term revenue growth. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon Kucher. Together they discuss the importance of customer retention and how businesses can build strong relationships with their customers, practical strategies for prioritizing retention, and valuable insights for driving long-term revenue growth. Retain, customer retention, Eddie Hartman, Simon-Kucher, coffin industry, tragic example, business retention strategy, price, success and failure, high-growth revenue strategies, go-to-market planning, recurring revenue excellence, licensed attorney, best-selling book, Monetizing Innovation: How Smart Companies Design the Product Around the Price, keynote speaker, lecturer, Stanford, Yale, Harvard No No Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers https://podcasts.fame.so/e/p8lx0z18-customer-experience-expert Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers 0 1 No No x1lnq2m1 In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receive a Certified Customer Experience Professionals (CCXP) designation. All of this experience led Jim to publish his most recent book, Do B2B Better: Drive Growth through Game-Changing Customer Experience, which is considered a must-read within the industry.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 16 Jul 2024 05:00:00 +0000 Gameball Gameball 2325 In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. Jim Tincher, Heart of the Customer, customer experience, Retain, customer retention, consulting, customer journey, engagement, loyalty, Best Buy, customer engagement initiatives, Do B2B Better: Drive Growth through Game-Changing Customer Experience, changemakers, hopefuls, marketing, emotional approach No No SEO Experts: Everything You Need to Know About SEO, Why SEO isn’t Dead & Do You Know Your Audience? https://podcasts.fame.so/e/x8vq3k9n-why-seo-isnt-dead SEO Experts: Everything You Need to Know About SEO, Why SEO isn’t Dead & Do You Know Your Audience? 0 1 No No 70y7ny30 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights, including the need for valuable content, understanding audience intent, and integrating SEO into the organization. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin, partners and co-founders of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights on the need for valuable content, understanding audience intent, and integrating SEO into the organization.

Scott and Brent are partners and co-founders of New Media Advisors, which partners with in-house marketing executives to help build, develop and optimize their internal SEO, content capabilities and vendor relationships. Before this, they both worked in the marketing department at Choice Hotels International, and in digital marketing at the Bank of America.

If you'd prefer to watch the episode instead, simply click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 23 Jul 2024 05:00:00 +0000 Gameball Gameball 1930 In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights, including the need for valuable content, understanding audience intent, and integrating SEO into the organization. In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights, including the need for valuable content, understanding audience intent, and integrating SEO into the organization. retain, customer retention, Scott Gardner, Brent Bouldin, New Media Advisors, SEO, growth, valuable content, audience intent, marketing, content capabilities, vendor relationships, Choice Hotels International, digital marketing, Bank of America No No CRM Specialist: How to Make Your Emails Stand Out, Breaking Down Lifecycle Marketing & Remember to Brighten Your Customers’ Days https://podcasts.fame.so/e/vnw4j338-brighten-your-customers-days CRM Specialist: How to Make Your Emails Stand Out, Breaking Down Lifecycle Marketing & Remember to Brighten Your Customers’ Days 0 1 No No 81x7v990 In this Greatest Hits episode, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. In this Greatest Hits episode, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with the marketing efforts of both Depop and Skyscanner.

In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 30 Jul 2024 05:00:00 +0000 Gameball Gameball 1810 In this Greatest Hits episode, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. In this Greatest Hits episode, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing. Lauren DeSouza, Elyssa Verhoogen, Marketing Consultant, lifecycle marketing, customer relationships, revenue growth, Senior CRM & Lifecycle Marketing Consultant, Dojo, Depop, Skyscanner, build relationship, customer anxiety, personalization, visitors, occasional buyers, loyal customers, Gameball,lifecycle marketing,marketing,retention,customer experience,customer retention,customer engagement,customer loyalty, No No Customer Feedback Specialist: The Value of Customer Feedback, How AI is Changing the Game and What Movie has the Best Marketing? https://podcasts.fame.so/e/q80q3qzn-the-value-of-customer-feedback Customer Feedback Specialist: The Value of Customer Feedback, How AI is Changing the Game and What Movie has the Best Marketing? 0 1 No No p0kp4p31 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input. In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Prashant Mahajan, Founder of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input. Remember, if you want to retain your customers, you need to listen to them.

Prashant brings a wealth of experience from his career spanning India, Southeast Asia, Japan, and San Francisco. As a product manager turned entrepreneur, he shares insights on the challenges companies face in incorporating customer feedback and how Zeta.io aims to bridge this gap. Prashant also delves into the role of AI in analyzing customer feedback at scale and the importance of communicating actions taken based on feedback to customers.

If you'd prefer to watch the episode instead, simply click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 06 Aug 2024 05:00:00 +0000 Gameball Gameball 1555 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input. Retain, Customer Retention, Prashant Mahajan, Zeta.io, product development, AI, practical strategies, customer input, entrepreneur, customer feedback, No No Shopify Expert: Why You Need To Personalize, When To Solve Problems & How To Be Agile https://podcasts.fame.so/e/6nrrmkln-why-you-need-to-personalize Shopify Expert: Why You Need To Personalize, When To Solve Problems & How To Be Agile 0 1 No No 8156yz80 In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree Limited and was a Business Consultant for 2degrees mobile.

In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 13 Aug 2024 05:00:00 +0000 Gameball Gameball 1908 In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale. Retain, Lauren, Cole Atkinson, Senior Product Manager, Shopify, global commerce company, retail business, Sales & Marketing Manager, Rubber Tree Limited, Business Consultant, 2degrees mobile, lifelong customers, customer treatment, retention, international scale, Gameball,customer retention,customer engagement,customer experience,customer loyalty,podcast,lauren desouza,gameball,shoptify,retention,customers, No No Customer Experience Genius: Eight Phases of Customer Emotions, Pay Attention To Retention & Turn Customers Into Advocates https://podcasts.fame.so/e/xnymk9xn-customer-experience-genius Customer Experience Genius: Eight Phases of Customer Emotions, Pay Attention To Retention & Turn Customers Into Advocates 0 1 No No l14nzm31 In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Again, which provides practical tips and strategies for creating long-lasting customer relationships. Joey is also a sought-after keynote speaker and has delivered presentations on marketing at conferences and events around the world.

In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation.

If you’d like to check out Joey’s book, click here.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 20 Aug 2024 05:00:00 +0000 Gameball Gameball 2934 In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation. Customer experience, Expert, Joey Coleman, Design Symphony, Consultancy, Memorable experiences, Lasting experiences, Customers, Best-selling book, Never Lose a Customer Again, Long-lasting customer relationships, Keynote speaker, Marketing, Conferences, Events, Pattern recognition, Advocates, Brand, Eight phases of customer experience, Taylor Swift, Brilliant marketer, No No Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins https://podcasts.fame.so/e/2n614j98-balancing-acquisition-and-retention Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins 0 1 No No j022z4n0 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza is joined by Francisco Bram, VP of Product Marketing, Brand and Business Development at Albertsons Companies. They discuss leveraging customer insights for product development, the importance of customer retention, and how to build strong customer relationships in both startups and large corporations. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza interviews Francisco Bram, who leads marketing for Albertsons Companies’ Health, Pharmacy and Nutrition Businesses. Francisco, with extensive experience from Uber and Siemens, discusses the transition between large corporations and startups, emphasizing the critical role of a customer-centric approach. He highlights the importance of understanding the customer journey and utilizing feedback to create a customer-first culture.

The discussion between Lauren and Francisco also covers strategies for both customer acquisition and retention, why we should celebrate small victories, which film has the best marketing and why Gary V is an ideal desert island companion.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 27 Aug 2024 05:00:00 +0000 Gameball Gameball 1998 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza is joined by Francisco Bram, VP of Product Marketing, Brand and Business Development at Albertsons Companies. They discuss leveraging customer insights for product development, the importance of customer retention, and how to build strong customer relationships in both startups and large corporations. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza is joined by Francisco Bram, VP of Product Marketing, Brand and Business Development at Albertsons Companies. They discuss leveraging customer insights for product development, the importance of customer retention, and how to build strong customer relationships in both startups and large corporations. Retain, Customer Retention, Francisco Bram, Albertsons Companies, Uber, Siemens, large corporations, startups, customer-centric approach, customer journey, customer-first culture, customer acquisition, customer retention No No Gamification Expert: What’s New in Gamification, The Dark Side of Gamification & Are We Suffering From Gamification Fatigue? https://podcasts.fame.so/e/183m6578-whats-new-in-gamification Gamification Expert: What’s New in Gamification, The Dark Side of Gamification & Are We Suffering From Gamification Fatigue? 0 1 No No m0j27nw0 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Moe Ash, Founder and Learning Architect at The Catalyst. They discuss the concept of gamification fatigue, recent innovations in the field, and how businesses can adapt their retention strategies to avoid customer burnout. In this special episode of Retain: The Customer Retention Podcast, Moe Ash, Founder and Learning Architect at The Catalyst, returns to the show. Last year, Moe joined Retain for a gamification special. Since it was so well received, we’re doing it all over again. This time, we’re asking Moe, what’s new in the world of gamification? Plus, Lauren and Moe discuss the concept of gamification fatigue, recent innovations in the field, and how businesses can adapt their retention strategies to avoid customer burnout.

Moe Ash is a leading figure in gamification and learning experiences with over 15 years of experience in the field. As the founder of The Catalyst, Moe specializes in creating innovative learning experiences through gamification. His expertise spans across various industries, from educational institutions to corporate giants, making him a valuable voice in the evolving landscape of customer engagement and retention strategies.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Tue, 03 Sep 2024 05:00:00 +0000 Gameball Gameball 1997 In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Moe Ash, Founder and Learning Architect at The Catalyst. They discuss the concept of gamification fatigue, recent innovations in the field, and how businesses can adapt their retention strategies to avoid customer burnout. In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Moe Ash, Founder and Learning Architect at The Catalyst. They discuss the concept of gamification fatigue, recent innovations in the field, and how businesses can adapt their retention strategies to avoid customer burnout. Retain, customer retention, Moe Ash, The Catalyst, gamification, world of gamification, gamification fatigue, retention strategies, customer burnout, learning experiences, customer engagement, retention strategies No No Thank You, Retain Listeners! Share Your Thoughts for the Next Chapter https://podcasts.fame.so/e/xn14rm78-thank-you-retain-listeners Thank You, Retain Listeners! Share Your Thoughts for the Next Chapter 0 1 No No 703pzky1 In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025. In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025.

But before we go, we need your help! We want to know what you’ve enjoyed about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future.

We’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

]]> Thu, 12 Sep 2024 05:00:00 +0000 Gameball Gameball 105 In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025. In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025. Retain, Customer Retention, loyal listeners, two-year anniversary, feedback form, insights suggestions, seasonal break No No