Fame Host (https://fame.so) SaaS That App - Building Tech-Enabled Businesses https://podcasts.fame.so/saas-that-app-building-b2b-web-applications https://feeds.fame.so/saas-that-app-building-b2b-web-applications Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder. en Wed, 05 Feb 2025 09:55:04 +0000 Tue, 14 Apr 2026 22:37:13 +0000 https://content.fameapp.so/uploads/4jq4kll1/e044a5a0-cfa6-11f0-9001-df6f4277363e/e044a6c0-cfa6-11f0-a6f7-e54e621999eb.jpg SaaS That App - Building Tech-Enabled Businesses https://podcasts.fame.so/saas-that-app-building-b2b-web-applications Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder. Delta Systems Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder. No No episodic Delta Systems Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder. Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder. Aaron Marchbanks, Justin Edwards, SaaS Apps, B2B, Web Applications, The Changelog Podcast, CodeNewbie Podcast, Developer Tea Aaron Marchbanks team@fame.so No No No Stop Flying Blind: The Financial System Every SaaS Needs with Anthony NItsos https://podcasts.fame.so/e/2n6qlwq8-stop-flying-blind-anthony-nitsos Stop Flying Blind: The Financial System Every SaaS Needs with Anthony NItsos 0 No No j02rljr0 SaaS financial strategy, cash flow forecasting, and the fractional CFO role take center stage as Anthony Nitsos, Founder of SaaS Gurus, joins Aaron Marchbanks and Justin Edwards on SaaS That App. Anthony breaks down why most founders are flying blind without proper financial systems and explains his FinCore methodology for transforming finance from a backward-looking reporting function into a forward-looking strategic engine. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. SaaS financial strategy, cash flow forecasting, and the fractional CFO role take center stage as Anthony Nitsos, Founder of SaaS Gurus, joins Aaron Marchbanks and Justin Edwards on SaaS That App. Anthony breaks down why most founders are flying blind without proper financial systems and explains his FinCore methodology for transforming finance from a backward-looking reporting function into a forward-looking strategic engine.

What You’ll Learn:

How to distinguish between accounting and finance
Why your chart of accounts matters more than you think
The five core SaaS metrics every founder must track
How to avoid the 50% churn trap before seeking investment
Why hiring experienced practitioners beats training in early-stage startups
How AI is reshaping financial operations

Anthony Nitsos is the Founder and Lead Guru at SaaS Gurus, where he helps post-revenue SaaS startups build stronger financial systems and scale with confidence. With decades of experience at the intersection of finance, operations, and technology, Anthony brings proven expertise in transforming finance from a reporting function into a strategic growth engine. Through his proprietary FinCore methodology, he enables SaaS founders to reduce anxiety, improve valuations, and make data-driven decisions.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Highlights:

[00:00] You Think You Understand SaaS Finance? Think Again
[02:03] From Medicine to Manufacturing to Millions: The Wild Path to Finance Mastery
[06:37] Thrown Into the Deep End: First Controller Role & Building From Zero
[11:45] Why I Quit Everything to Build SaaS Gurus
[15:31] The FinCore Method That Changes Everything
[20:05] Bootstrapped vs VC-Backed: Two Completely Different Games
[23:44] The Financial Blind Spots Killing SaaS Companies
[28:37] Hire Slow, Fire Fast (And Why Most Founders Get It Wrong)
[34:42] AI Is Coming for Finance—Here’s What Survives
[39:56] The Truth Every SaaS Founder Needs to Hear Before They Scale

Episode Resources:

Anthony Nitsos on LinkedIn
SaaS Gurus Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

We’d love your feedback. Please take a moment to fill out our audience questionnaire:

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Your input helps us shape future episodes and continue bringing you practical, real-world insights into building B2B web applications.

]]> Tue, 14 Apr 2026 10:30:00 +0000 Delta Systems Delta Systems 2538 SaaS financial strategy, cash flow forecasting, and the fractional CFO role take center stage as Anthony Nitsos, Founder of SaaS Gurus, joins Aaron Marchbanks and Justin Edwards on SaaS That App. Anthony breaks down why most founders are flying blind without proper financial systems and explains his FinCore methodology for transforming finance from a backward-looking reporting function into a forward-looking strategic engine. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. SaaS financial strategy, cash flow forecasting, and the fractional CFO role take center stage as Anthony Nitsos, Founder of SaaS Gurus, joins Aaron Marchbanks and Justin Edwards on SaaS That App. Anthony breaks down why most founders are flying blind without proper financial systems and explains his FinCore methodology for transforming finance from a backward-looking reporting function into a forward-looking strategic engine. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. No No Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom https://podcasts.fame.so/e/m84lqmw8-fail-safe-by-design-kjell-hedstrom Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom 0 No No x16r26v1 Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery. In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery.

In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up.

What You’ll Learn:

How to apply safety-critical engineering principles to startup scaling
Why ‘trust but verify’ works for both human and AI code contributors
The collaboration-first hiring principle that compounds team performance
How to balance multiple customer segments without abandoning your base
Why deploying once per day beats weekly releases for product iteration

Kjell Hedstrom is the CTO of Onfleet, a platform powering last-mile delivery logistics for thousands of businesses worldwide through route optimization and real-time tracking. With a distinguished career spanning air traffic control systems, medical device software, and mission-critical infrastructure, Kjell brings decades of safety-driven engineering expertise to scaling SaaS products in high-stakes, real-world environments.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Chapters:

[00:00] Introduction
[01:57] From the Arctic to Montana
[04:25] Air Traffic Control to Medical Tech
[08:26] How COVID Led to Onfleet
[10:35] Onfleet’s Hard Lessons
[11:49] Ad Break
[12:17] Safety-Critical Thinking Meets Agentic Codings
[14:53] Trust But Verify, Both Directions
[16:32] What the Swedish Army Taught Kjell About Leadership
[18:05] From Weekly Deploys to Daily
[22:16] Building Teams That Don't Need You
[25:48] AI-Powered Analytics and Smarter Routing

Episode Resources:

Kjell Hedstrom on LinkedIn
Onfleet Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 07 Apr 2026 10:30:00 +0000 Delta Systems Delta Systems 1860 Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery. In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery. In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. No No How Joe Walsh is Pivoting a $4B Legacy Business into a SaaS Model https://podcasts.fame.so/e/x8y73lv8-a-4b-saas-business-joe-walsh How Joe Walsh is Pivoting a $4B Legacy Business into a SaaS Model 0 No No l04r5w60 SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets.

What You’ll Learn:

How to use strategic financial partnerships as growth fuel
The "manifest destiny" acquisition playbook
Why pivoting a legacy business beats shutting it down
How to rebrand criticism as curiosity to drive innovation
Why AI adoption is the cost of staying competitive

Joe Walsh is Chairman and CEO of Thryv, a cloud-based SaaS platform serving hundreds of thousands of small and medium-sized businesses with integrated marketing, sales, and growth tools. With over two decades of experience scaling businesses from startup to multi-billion-dollar enterprises, including transforming YellowBook into a $4 billion global powerhouse and pivoting Thryv from a legacy directory publisher into a modern SaaS platform, Joe brings proven expertise in organizational transformation, strategic pivots, and sustainable growth.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

Chapters:

[00:00] Introduction
[01:41] The Drive Behind Joe’s Success
[07:44] Why Joe Replaces Investors Every 2-3 Years
[12:28] The “Manifest Destiny” for Business Expansion
[15:40] From Early-Stage Investing to Operating at Scale
[19:22] Managing a Painful Pivot
[22:08] The Thryv Opportunity: Betting on SMB SaaS
[30:40] The Reality of Rebuilding SaaS Platforms
[34:00] The Simplest Leadership Rule Most People Break
[37:39] How Curiosity-Driven Leadership Fuels Faster AI Innovation
[40:05] Why Small Businesses Win with Thryv
[41:39] The Real Drivers of Success
[45:02] AI Is Reshaping SaaS and Only the Builders Will Win

Episode Resources:

Joe Walsh on LinkedIn
Thryv Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 31 Mar 2026 10:30:00 +0000 Delta Systems Delta Systems 2899 SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp. No No You're Shipping Constantly - So Why Aren't You Growing? With Daniel Layfield https://podcasts.fame.so/e/rnkl1xm8-why-aren-t-you-growing-daniel-layfield You're Shipping Constantly - So Why Aren't You Growing? With Daniel Layfield 0 No No 70wj5y71 Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale. Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale.

What You’ll Learn:

How to diagnose the growth ceiling strangling your business
Why building more features won't fix a broken monetization system
When to A/B test and when to move fast
How to navigate the "complexity tax" in pricing and product design
Why metrics reviews must happen daily or weekly

Daniel Layfield is a seasoned product management leader with experience at SaaS companies like Codecademy, Uber, and currently Diligent. He has progressed from early operational roles to directing product teams, focusing on growth, scaling, and relevant features. Before transitioning to the tech industry, Daniel gained valuable experience in finance and technology, working at J.P. Morgan, Booz Allen Hamilton, and ALaS Consulting LLC in various capacities.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[02:00] Daniel’s Path Into Product Management
[04:12] What Product Management Actually Is
[05:22] Why Pricing Is the Bridge Between Value and Revenue
[06:33] Subscription vs. Usage-Based Pricing
[08:20] The Complexity Tax in Product Decisions
[12:33] How Codecademy Used Pricing Structure to Improve Retention and Cash Flow
[15:33] When A/B Testing Is Useful and When It Slows You Down
[19:31] The Three Systems Every Product Business Needs
[21:41] Why Companies Plateau Between $2M and $15M ARR
[24:01] Why Busy Roadmaps Can Hide Weak Product Strategy
[26:38] Feature Bloat and Staying in Our Lane
[30:59] AI’s Impact on Product Management
[37:04] The Best Advice: Review Your Metrics Constantly
[38:26] Five Overlooked Levers in Subscription Growth

Episode Resources:

Daniel Layfield on LinkedIn
Diligent Website
Subscription Index Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 24 Mar 2026 10:30:00 +0000 Delta Systems Delta Systems 2421 Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale. Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale. No No AI-Assisted Development: Expectations vs. Reality with Richardson Dackam https://podcasts.fame.so/e/1833w7k8-expectations-vs-reality-richardson-dackam AI-Assisted Development: Expectations vs. Reality with Richardson Dackam 0 No No m0jpmwv0 AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix. AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix.

What You’ll Learn:

How to master prompt engineering and context engineering as foundational AI skills
Why AI replaces tasks, not jobs, and how to position your team accordingly
The workflow for rapid MVP development
How to orchestrate multiple AI models for different stages of development
The emerging role of AI skills as reusable, context-driven instructions
Why human judgment remains critical in code review and design validation

Richardson Dackam is a solo founder, software developer, and community builder at the intersection of AI and SaaS, based in Toronto, Ontario. As Founder and AI Builder at N Shipyard, Richardson operates a one-person venture studio turning AI experiments into scalable, SOC 2-compliant products for B2B applications. He also founded AI SaaS tools, such as Railscircle, RichCSS, RailsView marketplace, and others, including 8nodes.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[02:21] Richardson’s Path From Founder to Self-Taught AI Developer
[04:16] The AI Stack Richardson Uses Today
[05:02] The Biggest Misconception About AI
[06:34] Why AI Replaces Tasks, Not Jobs
[08:16] Where Builders Should Start with AI
[09:28] The Most Interesting AI Tools Right Now
[11:08] Richardson’s AI Development Workflow
[16:16] AI Agents, Skills, and Autonomous Systems
[18:15] How AI Is Changing the Role of Developers
[25:15] The Two Most Important Skills For Future Developers
[27:24] How to Build an AI MVP Fast
[32:42] Where to Connect with Richardson

Episode Resources:

Richardson Dackam on LinkedIn
N Shipyard Website
BoxOne Ventures Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn

Delta Systems Website

]]> Tue, 17 Mar 2026 10:30:00 +0000 Delta Systems Delta Systems 2082 AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix. AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix. No No Who Actually Owns Your Code? SaaS Legal Landmines with Gabriel Saade https://podcasts.fame.so/e/x8vljqw8-saas-legal-landmines-gabriel-saade Who Actually Owns Your Code? SaaS Legal Landmines with Gabriel Saade 0 No No 70yp27v1 What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product. What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product.

What You’ll Learn:

How to avoid the "ownership blindside."
Why trademark diligence in Year One prevents million-dollar pivots later
The critical contract clause every software development agreement must include
Protecting your company from predatory service overlays disguised as compliance solutions:
The AI-generated work product ownership trap
Why your outside general counsel needs litigation experience

Gabriel Saade is a Partner at DarrowEverett LLP and Chair of the firm's Intellectual Property and Technology Practice, bringing deep expertise in protecting intellectual property, structuring complex deals, and navigating mergers and acquisitions for growth-stage companies. With a unique background spanning litigation, entrepreneurship, and outside general counsel services to over 100 businesses, Gabriel combines real-world startup experience with sophisticated legal strategy. In this episode, he unpacks critical legal blind spots that founders and tech leaders encounter early in their journey, from trademark and IP ownership pitfalls to emerging challenges in AI-assisted development, while sharing battle-tested insights on building legally resilient, scalable companies.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Intro
[00:02:30] From Failed Baseball Player to IP Law Expert
[00:07:10] Network Over Credentials: Building Your Law Firm Through Relationships
[00:11:41] The Cash-Flow Reality Check: Plan for Disruption Before It Hits
[00:12:53] What Outside General Counsel Does and Why It Matters
[00:17:39] The ADA Compliance Trap: Overlays vs. Real Solutions
[00:23:57] When Compliance Becomes Extortion: The ADA Lawsuit Crisis
[00:32:11] Early-Stage Mistakes That Haunt Tech Companies Later
[00:35:18] Trademark Diligence in Year One Prevents Million-Dollar Pivots
[00:37:07] Prevent Shareholder Warfare: Register IP in the Company's Name
[00:40:02] Own Your Code: Make Work-Product Assignment Automatic
[00:43:11] AI-Generated Work Product Requires Explicit Contractual Guardrails
[00:44:50] Key Takeaways & Where to Connect with Gabriel Saade

Episode Resources:

Gabriel Saade on LinkedIn
DarrowEverett LLP Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 10 Mar 2026 14:39:00 +0000 Delta Systems Delta Systems 2760 What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product. What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product. No No How to Price SaaS for Maximum Growth with Dan Balcauski https://podcasts.fame.so/e/qn0v44ln-price-saas-maximum-growth-dan-balcauski How to Price SaaS for Maximum Growth with Dan Balcauski 0 No No p1knmm20 What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage. What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage.

What You’ll Learn:

Why "what you charge" is less important than "who and how you charge"
How to evaluate price metrics using three core criteria
The difference between value metrics and price metrics
Why charging per AI token usage is a strategic misstep
How to segment existing customers before announcing pricing changes
The operational enforcement gap that kills market signals

Dan Balcauski is the founder of Product Tranquility, a consulting firm specializing in helping B2B SaaS companies design pricing and packaging strategies that authentically reflect customer value. With a background as a computer engineer and product leader across startups and enterprise organizations, Balcauski has spent his career at the intersection of product strategy and business growth. He transforms pricing from a strategic liability into a competitive asset for scaling companies, and hosts the podcast *SaaS Scaling Secrets*, where he interviews B2B SaaS founders navigating the complexities of growth. His work directly addresses one of the most challenging problems in software: aligning pricing models with real customer value and sustainable business models.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Intro
[04:39] Pricing and Packaging Are Two Different Problems
[07:28] Don't Innovate in Pricing; Lean on Market Conventions for New Products
[12:50] Look for Pricing Problems in Discount Dispersion, Not Just Customer Size
[18:26] Value Metrics and Price Metrics Are Different; Align Them
[24:42] Avoid Per-Token Pricing for AI Features
[32:12] Segment Your Customer Base Before Announcing Pricing Changes
[38:33] Enforce Your Discount Policy Consistently
[41:18] Key Takeaways: Strategic Pricing Transforms Your SaaS Business

Episode Resources:

Dan Balcauski on LinkedIn
Product Tranquility Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 03 Mar 2026 10:30:00 +0000 Delta Systems Delta Systems 2593 What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage. What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage. No No The Metric Most SaaS Teams Ignore with Geoff Roberts https://podcasts.fame.so/e/pnm7wm9n-metric-most-saas-teams-ignore-geoff-roberts The Metric Most SaaS Teams Ignore with Geoff Roberts 0 No No 71v59rw0 What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today. What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today.

What You’ll Learn:

Why ‘life profitability’ matters as much as financial profitability
The three-pillar framework for SaaS success
How to run a self-managed, non-hierarchical organization at scale
Why market selection is a strategic advantage you can't ignore
How to position your product for dual customer bases without product confusion

Geoff Roberts is the Co-founder of Outseta, a comprehensive business management platform designed for SaaS founders and digital product creators. With a background in marketing and nearly two decades of startup experience, Roberts has driven growth and strategic pivots across multiple high-impact exits, including Buildium's $580 million acquisition by RealPage and Roambee's acquisition by SAP.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:46] How Geoff Accidentally Got Into SaaS
[02:48] Fixing a Struggling Company
[05:27] Two Very Different Exits
[06:18] The Origin of Outseta
[08:22] What Outseta Actually Does
[10:53] How Non-Technical Builders Became a Major Growth Driver
[13:55] AI Changes Everything (Again)
[14:41] The Challenge of Serving Two Audiences
[16:02] The Concept of Life Profitability
[18:40] Running a Non-Hierarchical Company
[21:05] Equal Pay Rate, Flexible Workload
[25:41] Long-Term Vision and Risk Appetite
[29:07] The SaaS Framework Founders Ignore
[32:07] Market Selection Dictates Success
[33:41] Why Selling to Startups Is Tough
[34:10] Innovating on Company Design

Episode Resources:

Geoff Roberts on LinkedIn
Outseta Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 24 Feb 2026 10:30:00 +0000 Delta Systems Delta Systems 2238 What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today. What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today. No No How Poker Coaching Became a Scalable SaaS with Jason Gondziola https://podcasts.fame.so/e/1833wx28-poker-coaching-scalable-saas-jason-gondziola How Poker Coaching Became a Scalable SaaS with Jason Gondziola 0 No No m0jpm9j0 Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS. Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS.

What You’ll Learn:

How to identify underserved niches by becoming a domain expert
Why assessment infrastructure unlocks market adoption
The bootstrapped developer's AI multiplier for solo building
How to design UX that enforces pedagogical best practices
Why knowledge management beats knowledge creation in saturated markets

Jason Gondziola is a software developer, data manager, and founder of Stratagem, a poker learning management system designed to streamline coaching workflows and player assessment. With a background in philosophy, an MBA, and extensive experience in software development and change management, Jason brings a uniquely interdisciplinary approach to solving the assessment paradox in poker coaching.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:48] What Is Stratagem?
[02:17] Why Poker Coaching Is a Real Niche
[04:19] Too Much Knowledge, Not Enough System
[05:14] How Drills Work in Stratagem
[06:22] One Place for the Coaching Workflow
[08:09] Pricing: Coaches Pay, Players Start Free
[09:37] GTO vs. Exploitative Play
[11:15] Where AI Fits
[12:36] Tech Stack and AI-Assisted Building
[17:02] How Jason Decides It’s Beta-Ready
[25:51] Marketing Plan
[30:04] The Real Goal: Make Assessment Easier
[31:18] Where to Sign Up

Episode Resources:

Jason Gondziola on LinkedIn
Stratagem Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 17 Feb 2026 10:30:00 +0000 Delta Systems Delta Systems 1945 Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS. Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS. No No Bootstrapping a Global SaaS from Vietnam with Milan Milutinovic https://podcasts.fame.so/e/1833wzx8-bootstrapping-global-saas-vietnam Bootstrapping a Global SaaS from Vietnam with Milan Milutinovic 0 No No m0jpm690 What happens when a touring blues musician burns out, teaches himself to code on YouTube, and decides to challenge the App Store from a four-star hotel in Vietnam? In this episode of SaaS That App - Building Tech-Enabled Businesses, Milan Milutinovic, Founder of Conference Cowboy, joins Aaron Marchbanks and Justin Edwards to explore his unconventional journey. What happens when a touring blues musician burns out, teaches himself to code on YouTube, and decides to challenge the App Store from a four-star hotel in Vietnam? In this episode of SaaS That App - Building Tech-Enabled Businesses, Milan Milutinovic, Founder of Conference Cowboy, joins Aaron Marchbanks and Justin Edwards to explore his unconventional journey.

What You’ll Learn:

How to leverage geographic arbitrage to extend your startup runway indefinitely
Why progressive web apps (PWAs) are a superior alternative to native apps for many B2B use cases
How to maintain product focus without becoming bloated
Why pain-driven product design creates immediate user value
How to build brand personality into your product to humanize high-pressure workflows

Milan Milutinovic is the Founder of Conference Cowboy, a progressive web app designed to transform how event organizers and attendees connect at conferences and festivals. With a unique background spanning professional blues music, digital nomadism, and self-taught web development, Milan brings unconventional thinking to the event technology space. His expertise in building lean, focused products positions him as a distinctive voice on solving real problems in the events industry.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[02:33] From Blues to Coding
[16:28] Geo-Arbitrage and Founder Runway
[23:56] What Is Conference Cowboy?
[26:54] Fighting Feature Creep
[31:53] Why Aligning Revenue with Organizer Success Matters
[36:29] The Value of Focused Software
[44:18] “This Is a Priceless Company”

Episode Resources:

Milan Milutinovic on LinkedIn
Conference Cowboy Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 10 Feb 2026 10:30:00 +0000 Delta Systems Delta Systems 2919 What happens when a touring blues musician burns out, teaches himself to code on YouTube, and decides to challenge the App Store from a four-star hotel in Vietnam? In this episode of SaaS That App - Building Tech-Enabled Businesses, Milan Milutinovic, Founder of Conference Cowboy, joins Aaron Marchbanks and Justin Edwards to explore his unconventional journey. What happens when a touring blues musician burns out, teaches himself to code on YouTube, and decides to challenge the App Store from a four-star hotel in Vietnam? In this episode of SaaS That App - Building Tech-Enabled Businesses, Milan Milutinovic, Founder of Conference Cowboy, joins Aaron Marchbanks and Justin Edwards to explore his unconventional journey. No No Be the “Sh*t Umbrella”: CTO Lessons on Leadership, Tech Debt, and Exits https://podcasts.fame.so/e/mn4l930n-lessons-leadership-tech-debt-exits Be the “Sh*t Umbrella”: CTO Lessons on Leadership, Tech Debt, and Exits 0 No No x06rm870 What does a CTO actually do when the product is working, customers are paying, and the company needs to scale without breaking? In this episode of SaaS That App: Building B2B Web Applications, Rishi Ramraj, former Chief Technology Officer at Sling, joins Aaron Marchbanks and Justin Edwards to unpack the real job: protecting revenue, supporting people, and building long-term competitive advantage, in that order. What does a CTO actually do when the product is working, customers are paying, and the company needs to scale without breaking? In this episode of SaaS That App: Building B2B Web Applications, Rishi Ramraj, former Chief Technology Officer at Sling, joins Aaron Marchbanks and Justin Edwards to unpack the real job: protecting revenue, supporting people, and building long-term competitive advantage, in that order.

What You’ll Learn:

How to become a “sh*t umbrella” manager
The three-tier CTO priority framework
Why measurement before optimization prevents wasted engineering effort
How to scale technical teams without proportional headcount growth
Why finding “the shittiest company” accelerates management skill development

Rishi Ramraj is the former Chief Technology Officer at Sling, a shift scheduling and workforce management platform used by businesses to keep teams aligned and operations running smoothly. He has spent over two decades in the technology industry, building and leading software systems across various engineering roles. As the former CTO of Sling, Rishi leads the development of a B2B web application designed to support operational workflows for businesses managing hourly teams.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[02:18] How Rishi Got Into Tech
[06:24] What Good Management Looks Like
[09:16] What Early Startups Taught Rishi
[14:13] Why Keep Working After You Don’t Have To
[19:18] What a CTO Prioritizes
[22:48] How COVID Changed the Scaling Strategy
[24:25] How to Handle Technical Debt Without Rewriting Everything
[28:03] Scaling Without a Big Ops Team
[31:55] What 1:1 Are For
[33:59] The Exit Story
[38:14] Where to Find Rishi

Episode Resources:

Rishi Ramraj on LinkedIn
Sling Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 03 Feb 2026 10:30:00 +0000 Delta Systems Delta Systems 2375 What does a CTO actually do when the product is working, customers are paying, and the company needs to scale without breaking? In this episode of SaaS That App: Building B2B Web Applications, Rishi Ramraj, former Chief Technology Officer at Sling, joins Aaron Marchbanks and Justin Edwards to unpack the real job: protecting revenue, supporting people, and building long-term competitive advantage, in that order. What does a CTO actually do when the product is working, customers are paying, and the company needs to scale without breaking? In this episode of SaaS That App: Building B2B Web Applications, Rishi Ramraj, former Chief Technology Officer at Sling, joins Aaron Marchbanks and Justin Edwards to unpack the real job: protecting revenue, supporting people, and building long-term competitive advantage, in that order. No No Building SaaS Faster in 2026 with Vinay Rao https://podcasts.fame.so/e/1n2rp67n-building-saas-faster-2026-vinay-rao Building SaaS Faster in 2026 with Vinay Rao 0 No No 2199m6n1 Building zero-to-one looks very different from what it did even a year ago. In this episode of SaaS That App - Building Tech-Enabled Businesses, Vinay Rao, Co-Founder and CTO of Elvin, joins Aaron Marchbanks and Justin Edwards to share insights on how to leverage AI tools to accelerate zero-to-one product development. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Building zero-to-one looks very different from what it did even a year ago. In this episode of SaaS That App - Building Tech-Enabled Businesses, Vinay Rao, Co-Founder and CTO of Elvin, joins Aaron Marchbanks and Justin Edwards to share insights on how to leverage AI tools to accelerate zero-to-one product development.

What You’ll Learn:

How to compress your development cycle from weeks to hours using AI pair programming
Why rich context in prompts matters more than perfect prompt engineering
The hidden cost of saving pennies on API calls when you have funding
How to build AI agents that don't require users to become prompt engineers
Why privacy and security must be baked into AI product design from day one

Vinay Rao is the Co-Founder and CTO of Elvin, an AI-powered super app designed to reduce mental noise by creating calmer, more intuitive user experiences. Based in the San Francisco Bay Area, Vinay has built his career around tackling complex infrastructure problems and turning them into products that feel simple on the surface but are powerful underneath.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[02:20] Vinay’s Technical Background
[04:50] AI Tools Used in Early-Stage Development
[06:48] Comparing Claude, Gemini, and Other Models
[10:02] Using AI as a Development Assistant
[12:21] Practical Approaches to Prompting
[15:34] Elvin’s Product Philosophy
[19:10] Integrations and Task Prioritization
[25:50] Privacy and Security Considerations
[29:12] Risks of Automation and Prompt Injection
[32:49] Elvin Launch Strategy
[37:17] Experimental Features and Side Projects

Episode Resources:

Vinay Rao on LinkedIn
Elvin Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 27 Jan 2026 10:30:00 +0000 Delta Systems Delta Systems 2371 Building zero-to-one looks very different from what it did even a year ago. In this episode of SaaS That App - Building Tech-Enabled Businesses, Vinay Rao, Co-Founder and CTO of Elvin, joins Aaron Marchbanks and Justin Edwards to share insights on how to leverage AI tools to accelerate zero-to-one product development. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Building zero-to-one looks very different from what it did even a year ago. In this episode of SaaS That App - Building Tech-Enabled Businesses, Vinay Rao, Co-Founder and CTO of Elvin, joins Aaron Marchbanks and Justin Edwards to share insights on how to leverage AI tools to accelerate zero-to-one product development. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. No No 2026 Predictions That Every Founder Should Plan For https://podcasts.fame.so/e/m84l9kz8-2026-predictions 2026 Predictions That Every Founder Should Plan For 0 No No x16rmwx1 Time to make some bold calls. In this special episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards share a list of 2026 predictions from the Delta Systems team and friends, then put them on the record so they can revisit (and roast) themselves next year. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Time to make some bold calls. In this special episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards share a list of 2026 predictions from the Delta Systems team and friends, then put them on the record so they can revisit (and roast) themselves next year.

What You’ll Learn:

Why Edge AI will shift compute from data centers to user devices
How LLM-generated code becomes the majority of new code written this year
Why typed languages become non-negotiable for AI-assisted development
The emerging senior developer role shift
How hosting costs spike despite AI efficiency gains
Why AI-generated art, music, and writing will proliferate with zero attribution guardrails

Justin Edwards is the CIO at Delta Systems, where he helps businesses turn messy ideas into working software, and the co-host of SaaS That App. Before joining Delta in 2022, Justin ran Iterative Consulting, a custom software shop, and later co-founded Strive DB, a SaaS company serving victim-service organizations. Across those roles, he’s gone from wiring up early-stage prototypes to steering large-scale digital rebuilds, and everything in between.

Aaron Marchbanks is the Head of Engineering at Delta Systems and Co-host of SaaS That App. He has spent nearly two decades helping startups and established businesses alike bring their software products to life. Since joining Delta in 2006, Aaron has played a key role in launching and scaling dozens of B2B SaaS products across various industries, including logistics, healthcare, and professional services.

Highlights:

[00:00] Introduction
[02:55] Edge AI Will Become a Big Deal
[04:02] Most Code Will Be Written By LLMs
[05:05] Typed Languages Surge and Testing Becomes the Real Job
[07:00] Hosting Costs Increase Due to AI Infrastructure Demand
[07:21] A Giant AI-Related Data Breach
[07:59] ‘Internet-Destroying’ Outage Driven by DNS/Network Issues
[09:14] Senior Dev Salaries Rise While Headcount Drops
[10:37] GLP-1 Weight-Loss Drugs Shift to ‘Maintenance Forever’
[12:33] AI Runs Roughshod Over the Arts
[14:40] AI Fatigue Becomes Real
[15:16] Grandma AI
[18:55] The Anti-Hyphen Rebellion
[20:30] Coordinated AI-Agent Botnet Attacks
[21:18] The promise: Revisit in a Year and Score the Predictions

Episode Resources:

Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 20 Jan 2026 10:30:00 +0000 Delta Systems Delta Systems 1351 Time to make some bold calls. In this special episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards share a list of 2026 predictions from the Delta Systems team and friends, then put them on the record so they can revisit (and roast) themselves next year. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Time to make some bold calls. In this special episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards share a list of 2026 predictions from the Delta Systems team and friends, then put them on the record so they can revisit (and roast) themselves next year. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Top 10 SaaS Lessons (Best of 2025) https://podcasts.fame.so/e/mn4lk07n-top-10-saas-lessons-best-of-2025 Top 10 SaaS Lessons (Best of 2025) 0 No No x06rw7j0 To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat.

What You’ll Learn:

How to overcome the impostor syndrome holding you back as a founder or leader
Why having affordable tooling doesn't automatically qualify you to run a business
How to identify the steps in your business cycle that you can control and optimize to accelerate growth
Why selling your business is a one-way door that requires absolute conviction
How to stay within your framework's recommended tooling and standards
Why successful client partnerships require diagnosing motivations before prescribing solutions
The distinction between technical rewrites and product-level improvements

TK Herman is an accomplished entrepreneur and tech industry veteran who currently serves as a Co-Founder and Board Member at Factor AE. With over 20 years of experience in software development and business leadership, he previously founded and led Aptera, a successful custom software development company that he grew from 2 employees to over 120 before its acquisition in 2021.

Tom Hunt is the founder and CEO of Fame, a fully-remote podcast marketing agency helping B2B brands create and scale shows that drive real business value. With 17 startup attempts under his belt and a deep background in content marketing, Tom has built Fame around a product-led philosophy: software and services that market themselves. He also hosts Confessions of a B2B Entrepreneur and is a strong advocate for building brands through trust, retention, and insanely good content.

Rob Walling is a serial entrepreneur, investor, and author who has built, scaled, and sold multiple SaaS companies, including Drip. He’s the co-founder of TinySeed, the first startup accelerator for bootstrapped SaaS founders, and MicroConf, a global community for indie software entrepreneurs. Rob also hosts the long-running Startups for the Rest of Us podcast, has authored The SaaS Playbook and Exit Strategy, and is known for his practical, no-BS approach to building and exiting profitable SaaS companies.

Brian Stinar is the Co-Founder and CEO of Noventum Custom Software. With over 12 years of experience and a background in Computer Science from New Mexico Tech, as well as a master's from the University of New Mexico, he has transformed his consultancy into a recurring revenue business model focused on long-term client partnerships.

Highlights:

[00:00] Introduction
[02:27] The CEO Fear Nobody Admits
[04:01] Launching a SaaS With a Complete stack for $500/Month
[06:33] The Flywheel Metaphor
[07:34] Selling Is a One-Way Door
[09:15] Don’t Fight the Framework
[11:15] Trust-First Consulting
[13:30] Motivation Over Resources
[14:57] Rewrite vs. Reality
[16:53] A Reality Check on How Hard SaaS Really Is
[18:13] Culture Is the Moat

Episode Resources:

TK Herman on LinkedIn
Joe Kowalski on LinkedIn
Tom Hunt on LinkedIn
Rob Walling on LinkedIn
Ben Curtis on LinkedIn
Brian Stinar on LinkedIn
Steve Powell on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 16 Dec 2025 10:30:00 +0000 Delta Systems Delta Systems 1258 To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp No No Freemium, Feedback, and Fighting Google: How Jotform Bootstrapped 35M+ Users https://podcasts.fame.so/e/rnklpm78-jotform-bootstrapped-35m-users Freemium, Feedback, and Fighting Google: How Jotform Bootstrapped 35M+ Users 0 No No 70wjl761 How do you bootstrap a category-defining SaaS product to 35M+ users while competing against giants like Google and still stay profitable? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to discuss why freemium models drive sustainable growth, how automation and AI can transform your operations, and the key strategies behind building products that users genuinely love. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp How do you bootstrap a category-defining SaaS product to 35M+ users while competing against giants like Google and still stay profitable? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to discuss why freemium models drive sustainable growth, how automation and AI can transform your operations, and the key strategies behind building products that users genuinely love.

What You’ll Learn:

Why freemium works when others say it shouldn't
How to transition from the founder doing everything to scaling teams
The automation flywheel framework for reclaiming founder time
Why AI product development requires throwing out traditional UI/UX playbooks
How to turn AI failures into team leverage and product improvements
How to use your own product as a testing ground for customer problems

Aytekin Tank is the Founder and CEO of Jotform, a bootstrapped SaaS platform that has grown to serve 35 million users globally. With a background in computer science, Aytekin has built his career around solving automation challenges for businesses, nonprofits, healthcare, and education sectors. He is the author of Automate Your Busy Work, host of the AI Agents podcast, and a pioneering voice in agentic AI development. Aytekin’s work in product-led growth, freemium strategies, and AI-driven customer support has made him an essential voice for founders and tech leaders navigating the intersection of automation and artificial intelligence.

[00:00] Introduction
[01:04] The Pain Worth Solving
[02:26] Quitting a Great Job to Go All-In
[06:13] Jotform’s Strategy
[09:53] Asking Users to Pay
[12:29] Why Freemium Won
[17:25] Automating Workflows
[24:58] Hack Week Sparks Jotform AI Agents
[30:34] From 25% to 75% Resolution in 3 Months
[37:07] AI Product Development Has New Rules
[41:26] Where to Find More From Aytekin

Episode Resources:

Aytekin Tank on LinkedIn
Jotform Website
Automate Your Busywork Book
AI Agents Podcast
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 09 Dec 2025 10:30:00 +0000 Delta Systems Delta Systems 2609 How do you bootstrap a category-defining SaaS product to 35M+ users while competing against giants like Google and still stay profitable? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to discuss why freemium models drive sustainable growth, how automation and AI can transform your operations, and the key strategies behind building products that users genuinely love. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp How do you bootstrap a category-defining SaaS product to 35M+ users while competing against giants like Google and still stay profitable? In this episode of SaaS That App: Building B2B Web Applications, Aytekin Tank, Founder and CEO of Jotform, joins Justin Edwards to discuss why freemium models drive sustainable growth, how automation and AI can transform your operations, and the key strategies behind building products that users genuinely love. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No How Cockroach Mode + Curiosity Rebuilt a Career from Scratch https://podcasts.fame.so/e/68r71zvn-cockroach-mode-talent-stacking-curiosity How Cockroach Mode + Curiosity Rebuilt a Career from Scratch 0 No No 805rk451 What does it take to go from $160,000 in student debt to financial independence and then reinvent yourself as a self-taught developer? In this episode of SaaS That App: Building B2B Web Applications, Jonathan Mendonsa, Co-founder of ChooseFI, joins Justin Edwards to share how principles like talent stacking, cockroach mode, and curiosity-driven learning can help anyone design a career and life on their own terms. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp What does it take to go from $160,000 in student debt to financial independence and then reinvent yourself as a self-taught developer? In this episode of SaaS That App: Building B2B Web Applications, Jonathan Mendonsa, Co-founder of ChooseFI, joins Justin Edwards to share how principles like talent stacking, cockroach mode, and curiosity-driven learning can help anyone design a career and life on their own terms.

What You’ll Learn:

Jonathan’s lessons from building a platform for tens of thousands of users
How to escape debt-driven career constraints
Why financial independence is really about reclaiming your time
The cockroach mode advantage for bootstrapped builders

Jonathan Mendonsa is the Co-founder of ChooseFI, a financial independence podcast with millions of downloads and hundreds of local community groups globally. With a background in pharmacy and a self-taught expertise in full-stack development, he has successfully built a platform ecosystem serving tens of thousands of users within the ChooseFI community.

[00:00] Introduction
[01:03] From Pharmacy to Freedom
[04:57] Financial Independence as a Mindset
[10:20] The Real Cost of Frugality
[20:53] Why AI Will Reward or Replace You
[25:20] Why Curious Killers Are Winning the Job Market
[30:21] Building From Scratch
[33:56] Audience-First Development
[44:08] Iteration as Intuition
[51:16] Jonathan’s Core Life Principles

Episode Resources:

Jonathan Mendonsa on LinkedIn
ChooseFI Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 02 Dec 2025 10:30:00 +0000 Delta Systems Delta Systems 3293 What does it take to go from $160,000 in student debt to financial independence and then reinvent yourself as a self-taught developer? In this episode of SaaS That App: Building B2B Web Applications, Jonathan Mendonsa, Co-founder of ChooseFI, joins Justin Edwards to share how principles like talent stacking, cockroach mode, and curiosity-driven learning can help anyone design a career and life on their own terms. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp What does it take to go from $160,000 in student debt to financial independence and then reinvent yourself as a self-taught developer? In this episode of SaaS That App: Building B2B Web Applications, Jonathan Mendonsa, Co-founder of ChooseFI, joins Justin Edwards to share how principles like talent stacking, cockroach mode, and curiosity-driven learning can help anyone design a career and life on their own terms. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Thanksgiving Special: What Really Fuels Entrepreneurs https://podcasts.fame.so/e/mn4lk56n-thanksgiving-special Thanksgiving Special: What Really Fuels Entrepreneurs 0 No No x06rw3k0 On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children.

What You’ll Learn:

How to design your SaaS business around life priorities
Why managing founder psychology is the real competitive advantage
The marriage stress test every tech founder must navigate
How to sacrifice strategically without sacrificing what matters

Tom Buchok is a SaaS entrepreneur, an expert in scaling businesses in the tech space, and the Principal at Reach Frequency, where he advises and coaches B2B SaaS founders on leadership and growth strategies. As the former CEO and Co-founder of MailCharts, he led the company through a decade of growth before its successful acquisition by Validity in 2022. With deep expertise in bootstrapped SaaS businesses and product-led growth strategies, Tom transformed MailCharts from a "Wayback Machine for emails" concept into a revolutionary platform for e-commerce marketers optimizing email campaigns. Currently, Tom focuses on helping other SaaS entrepreneurs navigate their growth journeys while maintaining work-life balance and operational efficiency.

Rob Walling is a serial entrepreneur, investor, and author who has built, scaled, and sold multiple SaaS companies, including Drip. He’s the co-founder of TinySeed, the first startup accelerator for bootstrapped SaaS founders, and MicroConf, a global community for indie software entrepreneurs. Through TinySeed, he has invested in more than 200 startups, helping founders grow sustainable, capital-efficient businesses without chasing unicorn status. Rob hosts the long-running Startups for the Rest of Us podcast, has authored The SaaS Playbook and Exit Strategy, and is known for his practical, no-BS approach to building and exiting profitable SaaS companies.

Joe Kowalski is the managing partner of SaaS Labs, where he leverages over two decades of experience in SaaS entrepreneurship to guide and invest in emerging tech startups. Following a successful exit from ServiceMonster, Joe now focuses on helping founders navigate the challenges of building sustainable tech businesses. As an investor and mentor, Joe specializes in identifying promising micro-SaaS opportunities and helping technical founders develop the comprehensive skill set needed to build successful companies in today's rapidly evolving tech landscape.

[00:00] Introduction
[01:25] Building for Freedom
[02:43] Managing the Founder’s Mindset
[04:30] Family First, Always
[06:55] Closing Thoughts

Episode Resources:

Tom Buchok on LinkedIn
Rob Walling’s Website
Rob Walling on LinkedIn
Joe Kowalski on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 25 Nov 2025 10:30:00 +0000 Delta Systems Delta Systems 433 On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp No No ICP Mistakes, Startup Failure, and the Workflow Platform That Changed Everything https://podcasts.fame.so/e/x8y70048-icp-mistakes-startup ICP Mistakes, Startup Failure, and the Workflow Platform That Changed Everything 0 No No l04rpp90 What if the right process management system could transform how your entire organization handles compliance, onboarding, and critical operations? In this episode of SaaS That App: Building B2B Web Applications, Vinay Patankar, Co-founder and CEO of Process Street, joins Aaron Marchbanks and Justin Edwards to share how an early obsession with computers led him into entrepreneurship, how a failed video startup reshaped the way he builds companies, and why high-stakes industries are Process Street’s most passionate users. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. What if the right process management system could transform how your entire organization handles compliance, onboarding, and critical operations? In this episode of SaaS That App: Building B2B Web Applications, Vinay Patankar, Co-founder and CEO of Process Street, joins Aaron Marchbanks and Justin Edwards to share how an early obsession with computers led him into entrepreneurship, how a failed video startup reshaped the way he builds companies, and why high-stakes industries are Process Street’s most passionate users.

What You’ll Learn:

How to identify your true ideal customer through usage patterns, not assumptions
Why runway flexibility and co-founder alignment matter more than initial capital
The power of combining “what to do” with “how to do it” in operational tools
How to avoid the checklist trap and build defensible B2B software
Why horizontal product strategies fail and vertical ICPs win
How to layer AI strategically into existing platforms for compounded value

Vinay Patankar is the Co-founder and CEO of Process Street, a workflow management and compliance operations platform serving regulated industries worldwide. With a background spanning remote team management, digital entrepreneurship, and SaaS product development, Vinay has built one of the most widely adopted process automation tools, trusted by organizations across healthcare and nuclear power plants. Recognized by AWS for innovation in compliance automation, he brings deep expertise in translating complex operational challenges into scalable, human-centered solutions.

Highlights:

[00:00] Introduction
[01:43] Vinay’s Unlikely Origin Story
[05:45] Losing a Job, Finding a Direction
[10:58] The Ambitious Leap: Building Vitoto
[17:12] Lessons From Failure and the Value of Runway
[22:01] The Birth of Process Street
[26:36] Integrating SOPs Directly Into Checklists
[29:33] From SMBs to High-Stakes Environments
[34:14] Why Templates Aren’t Enough
[36:27] Entering the AI Era
[45:26] Vinay’s Advice to Founders

Episode Resources:

Vinay Patankar on LinkedIn
Process Street Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 18 Nov 2025 10:30:00 +0000 Delta Systems Delta Systems 2899 What if the right process management system could transform how your entire organization handles compliance, onboarding, and critical operations? In this episode of SaaS That App: Building B2B Web Applications, Vinay Patankar, Co-founder and CEO of Process Street, joins Aaron Marchbanks and Justin Edwards to share how an early obsession with computers led him into entrepreneurship, how a failed video startup reshaped the way he builds companies, and why high-stakes industries are Process Street’s most passionate users. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. What if the right process management system could transform how your entire organization handles compliance, onboarding, and critical operations? In this episode of SaaS That App: Building B2B Web Applications, Vinay Patankar, Co-founder and CEO of Process Street, joins Aaron Marchbanks and Justin Edwards to share how an early obsession with computers led him into entrepreneurship, how a failed video startup reshaped the way he builds companies, and why high-stakes industries are Process Street’s most passionate users. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No Behind Schedule, Over-budget, and... Happy? https://podcasts.fame.so/e/4n9mz6vn-behind-schedule-over-budget-and-happy Behind Schedule, Over-budget, and... Happy? 0 No No v07rkq51 When Daniel Cannon started his home renovation in Puerto Vallarta, Mexico, he expected a typical construction project: create a plan, hire contractors, and get it done in a few months. What he didn’t expect was how strikingly similar the entire experience would be to building custom software and how many of his hard-won lessons from software consulting would apply to keeping his dream house project from turning into a nightmare. In this episode of SaaS That App: Building B2B Web Applications, Daniel joins hosts Aaron Marchbanks and Justin Edwards to unpack the surprising parallels between building software and remodeling homes. From scope creep and over-engineered visions to broken plumbing and software bugs, they share war stories, hard-won lessons, and a framework for handling shifting goals, mismatched expectations, and evolving priorities in any project. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. When Daniel Cannon started his home renovation in Puerto Vallarta, Mexico, he expected a typical construction project: create a plan, hire contractors, and get it done in a few months. What he didn’t expect was how strikingly similar the entire experience would be to building custom software and how many of his hard-won lessons from software consulting would apply to keeping his dream house project from turning into a nightmare.

In this episode of SaaS That App: Building B2B Web Applications, Daniel joins hosts Aaron Marchbanks and Justin Edwards to unpack the surprising parallels between building software and remodeling homes. From scope creep and over-engineered visions to broken plumbing and software bugs, they share war stories, hard-won lessons, and a framework for handling shifting goals, mismatched expectations, and evolving priorities in any project.

What You’ll Learn:

How to replace fixed bids with flexible collaboration models
Why discovery conversations should focus on mission
The trust-building pattern
How to educate clients on what you can’t know upfront
Why regular touchpoints and visible progress matter more than detailed plans

Daniel Cannon is the Chief Innovation Officer at Delta Systems and Founder and CEO of Strive DB, bringing a wealth of experience in modern web development frameworks and architectures. His expertise spans full-stack development, with particular depth in Ruby on Rails and modern JavaScript frameworks. Daniel's hands-on experience with both traditional and cutting-edge technologies, combined with his ability to evaluate technical trade-offs in practical business contexts, provides valuable insights for organizations navigating technology decisions.

Highlights:

[00:00] Introduction
[01:07] The Remodeling Metaphor
[04:10] Dreams vs. Reality in Scope
[06:06] Trust and the Expert Trap
[10:32] Estimating Costs: A Fool’s Job
[14:11] Scope Creep Is Real
[16:43] Be Involved or Be Disappointed
[22:30] Goals Will Move and That’s Okay
[28:28] Agile vs. Waterfall
[31:15] What Is a Bug, Really?
[35:30] Off-the-Shelf vs. Custom Builds
[44:22] Over-Prioritizing Design Over Functionality
[50:04] Final Takeaways

Episode Resources:

Daniel Cannon on LinkedIn
Strive DB Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp.

]]> Tue, 11 Nov 2025 10:30:00 +0000 Delta Systems Delta Systems 3354 When Daniel Cannon started his home renovation in Puerto Vallarta, Mexico, he expected a typical construction project: create a plan, hire contractors, and get it done in a few months. What he didn’t expect was how strikingly similar the entire experience would be to building custom software and how many of his hard-won lessons from software consulting would apply to keeping his dream house project from turning into a nightmare. In this episode of SaaS That App: Building B2B Web Applications, Daniel joins hosts Aaron Marchbanks and Justin Edwards to unpack the surprising parallels between building software and remodeling homes. From scope creep and over-engineered visions to broken plumbing and software bugs, they share war stories, hard-won lessons, and a framework for handling shifting goals, mismatched expectations, and evolving priorities in any project. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. When Daniel Cannon started his home renovation in Puerto Vallarta, Mexico, he expected a typical construction project: create a plan, hire contractors, and get it done in a few months. What he didn’t expect was how strikingly similar the entire experience would be to building custom software and how many of his hard-won lessons from software consulting would apply to keeping his dream house project from turning into a nightmare. In this episode of SaaS That App: Building B2B Web Applications, Daniel joins hosts Aaron Marchbanks and Justin Edwards to unpack the surprising parallels between building software and remodeling homes. From scope creep and over-engineered visions to broken plumbing and software bugs, they share war stories, hard-won lessons, and a framework for handling shifting goals, mismatched expectations, and evolving priorities in any project. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No When AWS Broke the Internet: What Really Happened and How to Prepare https://podcasts.fame.so/e/18p7pr9n-when-aws-broke-the-internet When AWS Broke the Internet: What Really Happened and How to Prepare 0 No No z1r4vlw1 When half the internet went offline due to a single DNS misconfiguration in AWS’s US East 1 region, it exposed a critical reality: even the world’s most sophisticated cloud infrastructure can fail in unexpected ways. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, joins hosts Aaron Marchbanks and Justin Edwards to break down exactly what happened during the outage, why it cascaded across Netflix, Spotify, and countless other services, and what it means for how you should architect your own systems. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. When half the internet went offline due to a single DNS misconfiguration in AWS’s US East 1 region, it exposed a critical reality: even the world’s most sophisticated cloud infrastructure can fail in unexpected ways. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, joins hosts Aaron Marchbanks and Justin Edwards to break down exactly what happened during the outage, why it cascaded across Netflix, Spotify, and countless other services, and what it means for how you should architect your own systems.

What You’ll Learn:

How to diagnose the root cause before rushing to fix it
Why single-region deployments are a calculated business trade-off
The framework for evaluating infrastructure criticality
How to communicate transparently during outages to build trust instead of eroding it
Why race conditions in distributed systems are insidious and require architectural thinking
The hidden vulnerability of correlated failures in redundant systems

[00:00] Introduction
[01:13] What Happened in AWS East?
[05:56] The Domino Effect
[08:00] How AWS Should Respond
[10:24] Explaining Outages to Clients
[19:30] Transparency Builds Trust
[27:15] Postmortems and Prevention
[29:08] Final Takeaway

Episode Resources:

Daniel Cannon on LinkedIn
Strive DB Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp.

]]> Tue, 04 Nov 2025 10:30:00 +0000 Delta Systems Delta Systems 1879 When half the internet went offline due to a single DNS misconfiguration in AWS’s US East 1 region, it exposed a critical reality: even the world’s most sophisticated cloud infrastructure can fail in unexpected ways. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, joins hosts Aaron Marchbanks and Justin Edwards to break down exactly what happened during the outage, why it cascaded across Netflix, Spotify, and countless other services, and what it means for how you should architect your own systems. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. When half the internet went offline due to a single DNS misconfiguration in AWS’s US East 1 region, it exposed a critical reality: even the world’s most sophisticated cloud infrastructure can fail in unexpected ways. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, joins hosts Aaron Marchbanks and Justin Edwards to break down exactly what happened during the outage, why it cascaded across Netflix, Spotify, and countless other services, and what it means for how you should architect your own systems. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No From Problem to Product: Turning Personal Frustrations Into Tech Solutions https://podcasts.fame.so/e/2n6q3kw8-from-problem-to-product-turning-personal-frustrations-into-tech-solutions From Problem to Product: Turning Personal Frustrations Into Tech Solutions 0 No No j02rx6j0 This software engineer turned entrepreneur revolutionizes hotel booking with an innovative solution for short-term stays. In this episode of SaaS That App: Building B2B Web Applications, Jared Lerner, co-founder and CEO of Nappr, joins Aaron Marchbanks and Justin Edwards to share how his personal sleep struggles led to a startup idea in 2014, and how he pivoted through brick-and-mortar nap shops, the pandemic, and into a scalable hotel marketplace. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. This software engineer turned entrepreneur revolutionizes hotel booking with an innovative solution for short-term stays. In this episode of SaaS That App: Building B2B Web Applications, Jared Lerner, co-founder and CEO of Nappr, joins Aaron Marchbanks and Justin Edwards to share how his personal sleep struggles led to a startup idea in 2014, and how he pivoted through brick-and-mortar nap shops, the pandemic, and into a scalable hotel marketplace.

What You’ll Learn:

How to transform a personal pain point into a viable marketplace business model
Why focusing on hotel vacancy periods creates win-win opportunities for both hotels and travelers
How to build and maintain a lightweight tech stack for rapid marketplace scaling
The "Direct-to-Hotel" integration approach for real-time inventory management and booking
Why early customer feedback and proper developer vetting are crucial for startup success
The importance of balancing technical perfection with market validation in early-stage startups

Jared Lerner is the co-founder and CEO of Nappr, a tech-driven platform revolutionizing how travelers book short-term hotel stays for rest and relaxation. With a background in software engineering and startup culture, Jared combined his technical expertise with his personal experience dealing with sleep challenges to create an innovative marketplace solution. After pivoting from a brick-and-mortar concept in 2014 to the current hotel marketplace model, he has successfully built a platform that connects tired travelers with available hotel rooms during off-peak hours. Under his leadership, Nappr has grown to serve hundreds of monthly users while maintaining a strong focus on company culture and work-life balance.

[00:00] Introduction
[02:36] The Sleep Problem That Sparked a Startup
[04:52] From Developer to Founder
[06:47] Startup Culture, Tech Pivots, and Passion
[09:51] The Real Startup Timeline
[12:36] Viral Marketing with a Mattress in Manhattan
[14:27] How Nappr Books Rooms in 30 Seconds
[16:17] Convincing Hotels to Monetize Daytime Vacancy
[21:03] The Business Model Breakdown
[22:37] Fast Feedback, Real-Time Fixes
[26:23] From 10 to 250 Bookings a Month
[28:30] Lessons for Technical Founders

Episode Resources:

Jared Lerner on LinkedIn
Nappr Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp.

]]> Tue, 28 Oct 2025 12:57:00 +0000 Delta Systems Delta Systems 1927 This software engineer turned entrepreneur revolutionizes hotel booking with an innovative solution for short-term stays. In this episode of SaaS That App: Building B2B Web Applications, Jared Lerner, co-founder and CEO of Nappr, joins Aaron Marchbanks and Justin Edwards to share how his personal sleep struggles led to a startup idea in 2014, and how he pivoted through brick-and-mortar nap shops, the pandemic, and into a scalable hotel marketplace. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. This software engineer turned entrepreneur revolutionizes hotel booking with an innovative solution for short-term stays. In this episode of SaaS That App: Building B2B Web Applications, Jared Lerner, co-founder and CEO of Nappr, joins Aaron Marchbanks and Justin Edwards to share how his personal sleep struggles led to a startup idea in 2014, and how he pivoted through brick-and-mortar nap shops, the pandemic, and into a scalable hotel marketplace. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No SaaS Lessons You Can't Afford to Miss https://podcasts.fame.so/e/1n2rm95n-saas-lessons-you-cant-afford-to-miss SaaS Lessons You Can't Afford to Miss 0 No No 2199y831 The difference between moderate success and industry dominance in B2B software often comes down to early strategic decisions. This Best-Of Episode of SaaS That App: Building B2B Web Applications features three tech industry veterans who share their hard-earned wisdom about building and scaling successful software: Brett Calhoun, Tom Buchok, and Joe Kowalski. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp The difference between moderate success and industry dominance in B2B software often comes down to early strategic decisions. This Best-Of Episode of SaaS That App: Building B2B Web Applications features three tech industry veterans who share their hard-earned wisdom about building and scaling successful software: Brett Calhoun, Tom Buchok, and Joe Kowalski.

What You’ll Learn:

Why vertical market selection can make or break your SaaS business
How to avoid the common pricing pitfalls that limit growth
The framework for identifying revenue expansion opportunities within your existing customer base
Why domain expertise and technical capability are crucial factors in venture funding decisions
How to successfully implement Product-Led Growth (PLG) strategies for B2B SaaS
The strategic advantages of focusing on self-service customers versus enterprise deals
Why Missouri is emerging as an unexpected hub for tech innovation and startup success
How to leverage startup weekends and incubators to validate and launch tech businesses

Brett Calhoun is the co-founder and general partner at Redbud VC, a venture capital firm focused on early-stage technology companies across the United States with particular emphasis on the heartland region. As an innovator in venture capital and SaaS, Brett brings vast experience from both sides of the startup ecosystem as a founder with companies like Stealth and CapGains, and as an investor identifying and nurturing high-potential tech ventures. His unique approach combines hands-on operational experience with strategic investment expertise, particularly in vertical software solutions and B2B applications.

[00:00] Introduction
[01:42] Brett Calhoun Insights
[07:00] Tom Buchok Insights
[12:50] Joe Kowalski Insights

Want to Hear Their Full Stories? Click the links below:

Brett Calhoun Episode

Apple: https://tinyurl.com/3x7a54p8
Spotify: https://tinyurl.com/3vvfx2dz
YouTube: https://youtu.be/nFzfT7wAvTY

Tom Buchok Episode

Apple Podcast: https://tinyurl.com/yxnmay2h
Spotify: https://tinyurl.com/2expfje8
YouTube: https://youtu.be/9D28xK98oY4

Joe Kowalski Episode

Episode Resources:

Brett Calhoun on LinkedIn
Redbud VC Website
Tom Buchok on LinkedIn
Joe Kowalski on LinkedIn
SaaS Labs Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Wed, 22 Oct 2025 14:20:00 +0000 Delta Systems Delta Systems 1175 The difference between moderate success and industry dominance in B2B software often comes down to early strategic decisions. This Best-Of Episode of SaaS That App: Building B2B Web Applications features three tech industry veterans who share their hard-earned wisdom about building and scaling successful software: Brett Calhoun, Tom Buchok, and Joe Kowalski. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp The difference between moderate success and industry dominance in B2B software often comes down to early strategic decisions. This Best-Of Episode of SaaS That App: Building B2B Web Applications features three tech industry veterans who share their hard-earned wisdom about building and scaling successful software: Brett Calhoun, Tom Buchok, and Joe Kowalski. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Building What Matters: Culture as a Moat, Scrappy SaaS, and Startup Reality with Steve Powell https://podcasts.fame.so/e/x8vlww98-building-what-matters-culture-as-a-moat-scrappy-saas-and-startup-reality-with-steve-powell Building What Matters: Culture as a Moat, Scrappy SaaS, and Startup Reality with Steve Powell 0 No No 70ypvv31 Steve Powell has been building software long before SaaS had a name. In this conversation with Aaron Marchbanks, he shares the stories and scars that shaped Delta Systems, from cutting global phone bills with a few clever lines of code to powering one of the biggest crowdfunding launches in history. They dive into culture as a true moat, how to right-size early ambition, and why the best founders focus on solving real problems instead of chasing perfect ideas. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. Steve Powell has been building software long before SaaS had a name. In this conversation with Aaron Marchbanks, he shares the stories and scars that shaped Delta Systems, from cutting global phone bills with a few clever lines of code to powering one of the biggest crowdfunding launches in history. They dive into culture as a true moat, how to right-size early ambition, and why the best founders focus on solving real problems instead of chasing perfect ideas.

What You’ll Learn:

Why culture, done right, keeps great people and clients for decades
The story behind Delta Systems’ role in Glowforge’s record-breaking launch
How to right-size your vision and build for 1,000 users before chasing a million
Why early founders should talk less about ownership and more about proof of concept
How “stupid simple” products win against overbuilt enterprise software
What today’s SaaS builders can learn from two decades of solving real customer pain

Steve Powell is a software entrepreneur, investor, and co-owner of Delta Systems, a full-service software engineering consultancy known for building and maintaining high-stakes web and ecommerce systems for over 900 clients. With more than 25 years in technology and business, Steve has turned Delta from a local training outfit into a trusted national partner for SaaS and enterprise development. Before Delta, he co-founded and sold SoftCell Communications, one of the earliest email-monitoring software firms, and later built Delta’s software division from the ground up before acquiring the company in 2005. Beyond his work at Delta, Steve mentors founders through Missouri Startup Weekend, guiding them on product focus, scaling strategy, and what he calls “right-sized ambition.” Known for his sharp wit and pragmatic storytelling, Steve describes himself as an “entrepreneur, raconteur, and provocateur.” His core philosophy is simple: build what matters, stay curious, and keep sending ships out, because only the ones you launch ever come back.

Highlights:

[00:00] Introduction
[00:01] Culture Is a Moat, Not Perks
[03:00] From Engineer to Entrepreneur
[08:40] Before SaaS Had a Name
[12:51] Building Delta’s Software Division
[19:25] Glowforge and the $30M Launch
[22:59] Right-Sizing Ambition
[26:57] Mentoring Through Startup Weekends
[29:33] Common Founder Mistakes
[35:10] Frameworks That Stick
[40:23] Send More Ships

Episode Resources:

Delta Systems Website
Steve Powell on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp.

]]> Tue, 14 Oct 2025 10:30:00 +0000 Delta Systems Delta Systems 2167 Steve Powell has been building software long before SaaS had a name. In this conversation with Aaron Marchbanks, he shares the stories and scars that shaped Delta Systems, from cutting global phone bills with a few clever lines of code to powering one of the biggest crowdfunding launches in history. They dive into culture as a true moat, how to right-size early ambition, and why the best founders focus on solving real problems instead of chasing perfect ideas. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. Steve Powell has been building software long before SaaS had a name. In this conversation with Aaron Marchbanks, he shares the stories and scars that shaped Delta Systems, from cutting global phone bills with a few clever lines of code to powering one of the biggest crowdfunding launches in history. They dive into culture as a true moat, how to right-size early ambition, and why the best founders focus on solving real problems instead of chasing perfect ideas. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No Why 90% of Developer Tools Fail and How Honeybadger Thrived https://podcasts.fame.so/e/18p7xw0n-how-honeybadger-thrived Why 90% of Developer Tools Fail and How Honeybadger Thrived 0 No No z1r452q1 SaaS business tips for web app development, product strategy, and founders' journey lessons for scaling and thriving in SaaS life. In this episode of SaaS That App: Building B2B Web Applications, Ben Curtis, co-founder of Honeybadger, joins Aaron Marchbanks to share how Honeybadger went from a scrappy side project to a beloved tool for developers. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp SaaS business tips for web app development, product strategy, and founders' journey lessons for scaling and thriving in SaaS life. In this episode of SaaS That App: Building B2B Web Applications, Ben Curtis, co-founder of Honeybadger, joins Aaron Marchbanks to share how Honeybadger went from a scrappy side project to a beloved tool for developers.

What You’ll Learn:

Why usage-based billing models work better than project-based pricing for monitoring services
Evaluating whether remote work suits your development team and company culture
How to assess potential hires for remote positions beyond technical skills
Why balancing AI tools with fundamental development practices prevents skill atrophy
Choosing between in-house development teams and agencies
How to maintain product quality while scaling from MVP to a mature application

Ben Curtis is the co-founder of Honeybadger, a leading application monitoring service, and the President of Tesly, where he helps business owners develop custom web and mobile applications. With over two decades of experience in technology entrepreneurship, Ben has established himself as an expert in transforming ideas into successful tech products, including founding Catch the Best, a recruitment process optimization platform. As a self-taught developer with a business background, he combines technical expertise with practical business acumen to help entrepreneurs navigate the challenges of building and scaling tech-enabled businesses.

Highlights:

[00:00] Introduction
[01:49] How a TRS-80 Sparked a Lifelong Dev Journey
[03:36] Why Honeybadger Was Born Out of Frustration
[06:16] What They Got Wrong (and Fixed Fast) with Pricing
[08:46] Building a Full Dev Monitoring Suite
[10:47] Ben’s Thoughtful Approach to AI in Dev Tools
[11:51] GDPR, Data Privacy, and Lessons from Launching in the EU
[13:47] How to Help Founders Go From Idea to Execution
[16:24] Why Founders Should Focus on Experience, Not Tech Stacks
[17:52] Coaching Entrepreneurs on Product vs. Tech Tradeoffs
[20:09] The One Piece of Advice Ben Always Gives Founders
[21:04] When to Hire In-House vs. Use an Agency
[22:51] The Honest Truth About Remote Work
[25:09] How Honeybadger Screens for Remote Culture Fit
[28:26] Are Devs Becoming AI-Dependent?
[33:12] What’s Next for Honeybadger?

Episode Resources:

Ben Curtis on LinkedIn
Honeybadger Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 07 Oct 2025 10:30:00 +0000 Delta Systems Delta Systems 2097 SaaS business tips for web app development, product strategy, and founders' journey lessons for scaling and thriving in SaaS life. In this episode of SaaS That App: Building B2B Web Applications, Ben Curtis, co-founder of Honeybadger, joins Aaron Marchbanks to share how Honeybadger went from a scrappy side project to a beloved tool for developers. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp SaaS business tips for web app development, product strategy, and founders' journey lessons for scaling and thriving in SaaS life. In this episode of SaaS That App: Building B2B Web Applications, Ben Curtis, co-founder of Honeybadger, joins Aaron Marchbanks to share how Honeybadger went from a scrappy side project to a beloved tool for developers. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Scaling SaaS with Values, Culture, and AI Feedback with Stefano Grossi https://podcasts.fame.so/e/0njy7598-scaling-saas-values-culture-ai-stefano-grossi Scaling SaaS with Values, Culture, and AI Feedback with Stefano Grossi 0 No No 40pqw981 In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks explores with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks discusses with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback.

What You’ll Learn:

How firefighting shaped Stefano’s leadership style and stress management
Why values outlast culture when scaling SaaS companies
Lessons from migrating tens of thousands of customers off a legacy platform
The power of decision logs for transparency and alignment
How to frame technical debt in terms that executives understand
Why outcome over output beats feature obsession
How Branco.ai is pioneering continuous AI-driven feedback to replace reviews

Stefano Grossi is an executive technologist, product leader, and founder of Branco.ai, a B2B platform that uses AI-driven feedback and action plans to align company strategy with employee growth. He is also the Chief Technology & Product Officer at FreshBooks, where he has led product innovation, international expansion, and the integration of financial solutions like Stripe Connect and payroll to better serve small businesses. Previously, he scaled product development teams by 5X at SOTI, introduced Continuous Delivery and Infrastructure as Code, and increased profitability by 40%. With over 20 years in technology leadership and a background that uniquely spans firefighting, software engineering, and executive management, Stefano is known for building high-performance teams, translating technical debt into business impact, and pioneering new approaches to culture, values, and performance management in the SaaS industry.

[00:00] Introduction
[01:11] From Firefighter to Technologist
[03:26] Balancing Night Shifts and Software Development
[04:47] Why FreshBooks: Learning Culture at Scale
[06:41] The Longest Hiring Process and Joining FreshBooks
[08:25] Expanding to Europe Without Losing Culture
[10:07] Values vs. Culture: The Cornerstones of Scale
[13:49] The Challenges of Legacy Platform Migration
[16:22] Decision Logs, Transparency, and Communication
[22:14] Technical Debt and the Pyramid of Needs
[26:49] Fail Fast vs. Outcome Over Output
[30:31] Why Stefano Founded Branco.ai
[36:34] AI-Driven Continuous Feedback in Practice
[42:30] What’s Next for Branco.ai

Episode Resources:

Branco.ai Website
Branco.ai Blog (Contains tools to support professional growth)
Stefano Grossi on LinkedIn
FreshBooks Website
“The Pyramid of Needs: Selling Technical Debt to the Board” Article by Stefano
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp.

]]> Tue, 30 Sep 2025 10:30:00 +0000 Delta Systems Delta Systems 2330 In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks explores with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. In SaaS leadership and product development, values often outlast culture. Few journeys highlight this better than Stefano Grossi’s path from firefighter to technologist, FreshBooks CPTO, and founder of Branco.ai. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks explores with Stefano how scaling SaaS requires translating technical debt into dollars, leading with values, and replacing broken performance reviews with AI-driven feedback. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp. No No From Bootstrapped to Bought: Sustainable SaaS Growth with Tom Buchok https://podcasts.fame.so/e/q80vwy28-sustainable-saas-growth-tom-buchok From Bootstrapped to Bought: Sustainable SaaS Growth with Tom Buchok 0 No No p0kn87r1 SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance.

What You’ll Learn:

How to build a sustainable SaaS business using product-led growth without burning out
Why focusing on self-service customers can lead to more predictable, scalable growth
How to navigate the transition from consulting to product-based revenue
The strategic approach to handling enterprise clients without derailing your core business
Why exit planning should focus on building an efficient business first, sales second

Highlights

[00:00] Introduction
[01:47] Meet Tom Buchok
[06:47] The Wayback Machine for Emails
[10:19] The Long, Slow Ramp of SaaS Growth
[16:38] Product-Led Growth in Action
[20:55] Redefining Startup Culture
[28:48] When to Say No to Enterprise Clients
[34:45] The Exit to Validity
[41:52] The Power of MicroConf

Episode Resources:

Tom Buchok on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 23 Sep 2025 10:30:00 +0000 Delta Systems Delta Systems 2863 SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp SaaS founders and B2B startup builders, today, we dive into building, leading, and exiting a SaaS business. In this episode of SaaS That App: Building B2B Web Applications, Tom Buchok, the Principal at Reach Frequency, joins Aaron Marchbanks and Justin Edwards to share his experience building and selling a bootstrapped SaaS company, focusing on sustainable growth and work-life balance. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Scaling SaaS Smarter: Growth & Retention Strategies with Rob Walling https://podcasts.fame.so/e/mn4lyxvn-growth-retention-strategies-rob-walling Scaling SaaS Smarter: Growth & Retention Strategies with Rob Walling 0 No No x06rnl40 Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind.

What You’ll Learn:

Why friends and family aren’t validation (and what is)
How to predict plateaus before you hit them
The four SaaS “cheat codes” and when they apply
Why product and engineering are two different roles (and why that matters)
The psychology of being a founder and how to survive it
When to think about an exit (and how to avoid regretting it)

Rob Walling is a serial entrepreneur, investor, and author who has built, scaled, and sold multiple SaaS companies, including Drip. He’s the co-founder of TinySeed, the first startup accelerator for bootstrapped SaaS founders, and MicroConf, a global community for indie software entrepreneurs. Through TinySeed, he has invested in more than 200 startups, helping founders grow sustainable, capital-efficient businesses without chasing unicorn status. Rob hosts the long-running Startups for the Rest of Us podcast, has authored The SaaS Playbook and Exit Strategy, and is known for his practical, no-BS approach to building and exiting profitable SaaS companies.

[00:00] Introduction
[01:21] From Construction to Coding to SaaS
[03:43] The Problem with Most SaaS Validation
[05:53] How Drip Started (and Plateaued)
[08:16] Why Validation Isn’t 100% Proof
[11:50] The Three Reasons SaaS Plateaus Early
[13:21] The 7 Post-Product-Market Fit Plateaus
[16:44] SaaS Cheat Code #1: Expansion Revenue
[20:33] Net Negative Churn Explained
[22:39] When Cheat Codes Don’t Apply
[25:22] The Grind; Even for Experienced Founders
[28:40] Managing Founder Psychology
[34:27] Thinking About an Exit (and Doing It Without Regret)
[41:03] What TinySeed Looks for in Founders

Episode Resources:

Rob Walling’s Website
Rob Walling on LinkedIn
Startups for the Rest of Us Podcast
MicroConf YouTube Channel
TinySeed Website
The SaaS Playbook: Build a Multimillion Dollar Startup Without Venture Capital
Exit Strategy: The Entrepreneurs Guide to Selling Your Business Without Regret
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 16 Sep 2025 10:30:00 +0000 Delta Systems Delta Systems 2702 Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Rob Walling has launched and sold SaaS products, invested in over 200 startups, and built a global founder community, so he knows the patterns behind success and failure. In this episode of SaaS That App: Building B2B Web Applications, the TinySeed co-founder joins Aaron Marchbanks and Justin Edwards to break down why most early SaaS idea validation is done wrong, the 7 plateaus every founder will hit, and the “cheat codes” that can accelerate growth. He shares how to think about churn and expansion revenue, why pricing is your biggest lever, and why even seasoned founders can’t shortcut the grind of building a profitable SaaS business. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Burn it Down and Start Over: When is it Time to Rewrite? https://podcasts.fame.so/e/rnklqw08-when-is-it-time-to-rewrite Burn it Down and Start Over: When is it Time to Rewrite? 0 No No 70wjq4p1 If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy. Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy.

Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites.

What You’ll Learn:

How to determine if a rewrite is truly necessary versus addressing technical debt incrementally
Why finding product-market fit should happen before significant software development
How to execute a successful rewrite when supporting existing users and revenue streams
Why scalability alone is rarely a valid reason for a complete software rewrite
The three critical signs that indicate a rewrite might be necessary
How to maintain code quality and avoid technical debt through regular maintenance budgets

Nolan Alimonti is a Senior Architect and Team Lead at Delta Systems, where he tackles complex client projects by uniting front-end speed with backend clarity. With deep experience in React and Ruby on Rails, he’s known for simplifying messy codebases, improving scalability, and steering apps toward cleaner, maintainable architecture. A hands-on specialist in modern Rails development, Nolan has led significant refactors, helping teams migrate from TurboLinks-era code to sleek, serviceable Turbo and Stimulus builds. His goal is to make apps snappier and smoother, while keeping the stack lean and intentional.

Daniel Cannon is the Founder of Strive DB and Chief Innovation Officer at Delta Systems, where he drives the adoption of emerging technologies and modern development practices across the organization. A senior developer with a history of tackling thorny technical challenges, Daniel has a knack for questioning assumptions, stress-testing ideas, and finding pragmatic ways to turn cutting-edge tools into everyday solutions. His perspective on Turbo, Stimulus, and Rails comes from hands-on experience shaping how these tools are used in real-world applications and mentoring teams through the learning curve.

[00:00] Introduction
[01:43] When a Rewrite Actually Makes Sense
[03:54] Scalability Is a Nice Problem to Have
[07:09] Code That Scares Off Developers
[11:30] Are You Rewriting or Reimagining?
[16:03] Transitional APIs
[17:10] How to Avoid Ever Needing a Rewrite
[21:35] Real-World Rewrites
[28:09] Final Advice

Episode Resources:

Daniel Cannon on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 09 Sep 2025 10:30:00 +0000 Delta Systems Delta Systems 1878 If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy. Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp If you’re scaling a SaaS business or building a software startup, this episode explores rewrites, UX, and product strategy. Software rewrites are rarely the right solution. But when necessary, they require clear vision, strong business justification, and careful execution to succeed. In this episode of SaaS That App: Building B2B Web Applications, Daniel Cannon, Chief Innovation Officer at Delta Systems, and Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, join host Justin Edwards to discuss when software rewrites make sense, how to avoid them, and real-world experiences with successful and challenging rewrites. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No SaaS That Sells Itself: Growth Without Ads or Cold Outreach https://podcasts.fame.so/e/lnqw944n-saas-that-sells-itself SaaS That Sells Itself: Growth Without Ads or Cold Outreach 0 No No 81nvlxx1 Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp In this episode, we chat about B2B SaaS growth, product-led growth, viral loops, customer retention & scaling startups without paid ads.

Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust.

What You’ll Learn:

What product-led growth looks like in real SaaS tools and how to design for it
Why outbound and ads are “leaking energy” from your system
How to build viral loops into your product, without being annoying
What the Fame Flywheel is and why it works
How Fame qualifies ideal customers (and when they fire them)
Why employee retention fuels customer retention
Why content marketing and podcasts pay off, but only if you play the long game

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:15] From Chemistry to SaaS
[04:52] Building a Global Remote Team
[06:46] Product-Led Growth vs Paid Ads
[10:16] Tom’s Non-Negotiable for SaaS Products
[13:40] Inside the Fame Flywheel
[18:37] Why Referrals Beat Acquisition
[22:10] Firing Clients to Protect Culture
[30:40] The ROI of Podcasting
[33:46] Lessons in Values-Based Leadership

Episode Resources:

Fame Website
Tom Hunt on LinkedIn
Confessions of a B2B Entrepreneur Podcast
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website
Join the Conversation

]]> Tue, 02 Sep 2025 10:30:00 +0000 Delta Systems Delta Systems 2175 Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No React Native vs. Native Apps: Finding the Right Fit https://podcasts.fame.so/e/v85jw3qn-react-native-vs-native-apps-finding-the-right-fit React Native vs. Native Apps: Finding the Right Fit 0 No No 81q3jmn1 Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision.

What You’ll Learn:

How to determine when native mobile development is truly necessary versus when cross-platform solutions are more practical
Why React Native has become the preferred choice for most business applications
The real business impact of maintaining separate native codebases for iOS and Android versus a single React Native codebase
How to evaluate team composition and hiring strategies when choosing between native and cross-platform development
Why performance considerations should drive native development decisions
How to leverage React Native for Web to create a unified codebase across mobile and web platforms

Kevin is a Team Lead at Delta Systems, bringing deep expertise in both native Android development and cross-platform mobile development using React Native. Originally joining Delta Systems through an acquisition as an Android developer, Kevin successfully transitioned to become proficient in React Native and Ruby on Rails, demonstrating exceptional adaptability and technical prowess. With a strong background in embedded systems and C++ development, he offers valuable insights on the strategic decisions between native mobile development and cross-platform solutions.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:12] Native vs. Cross-Compiled Basics
[02:33] When Does Native Still Make Sense?
[07:35] The Cost of Maintaining 3 Apps
[15:49] Alternatives to React Native
[26:42] Reskilling Journeys
[32:07] The Double-Edged Sword of Abstractions
[37:52] Debugging and Testing Realities
[41:12] When to Choose What

Episode Resources:

Kevin Erl on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website
Join the Conversation

]]> Tue, 26 Aug 2025 10:30:00 +0000 Delta Systems Delta Systems 2280 Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Should you build native mobile apps for iOS and Android or use React Native for your next project? In this episode of SaaS That App: Building B2B Web Applications, Kevin Erl, a Team Lead at Delta Systems, joins Aaron Marchbanks and Justin Edwards to dive into when native development makes sense, why React Native is often the better choice, and practical considerations for technical leaders making this decision. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No From Idea to MVP: The Early-Stage Decisions That Will Make or Break Your Startup https://podcasts.fame.so/e/p8m702j8-from-idea-to-mvp-the-early-stage-decisions-that-will-make-or-break-your-startup From Idea to MVP: The Early-Stage Decisions That Will Make or Break Your Startup 0 No No 70v5nx71 Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications.

What You’ll Learn:

How to conduct effective customer discovery before building your MVP
Why becoming a practitioner in your target industry dramatically increases your chances of building the right solution
The "Must Have vs. Nice to Have" framework for making critical early-stage product decisions
How to evaluate and select the right development team
Why founders should resist charging for pre-MVP products and focus instead on user adoption

Evan is the founder of Results.now, a pioneering fractional C-suite operator for startups, and co-founder/COO of Half a Hire. With over 25 years of experience launching and leading startups, he has helped build and scale more than 25 ventures across e-sports, AI, and web applications. A respected voice in startup operations and product development, Evan brings valuable insights on building software that solves real business problems, drawing from his extensive experience as both an operator and investor in the B2B technology space.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:26] MVP First, Fast and Dirty
[03:00] Customer Discovery Until You’re Blue in the Face
[05:23] Turning Feedback Into Product Decisions
[07:18] How to Vet a Dev Team
[10:13] Should You Sell Before You Build?
[12:49] Why MVP Budgeting Equals Startup Survival
[16:59] Metrics That Matter
[25:17] Why Most Founders Fail
[27:38] Raising Capital or Raising False Hope?
[31:29] Startup Killers
[37:24] Where Can You Find Evan?

Episode Resources:

Evan Shubin on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website
Join the Conversation

]]> Tue, 19 Aug 2025 10:30:00 +0000 Delta Systems Delta Systems 2411 Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No What Makes a Founder Fundable: Inside the VC Playbook with Brett Calhoun https://podcasts.fame.so/e/x8121vwn-what-makes-a-founder-fundable-inside-the-vc-playbook-with-brett-calhoun What Makes a Founder Fundable: Inside the VC Playbook with Brett Calhoun 0 No No 713rw4x0 Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs.

What You’ll Learn:

Why founders should focus on building conviction before seeking investment
How to leverage emerging AI capabilities to unlock opportunities in traditionally low-tech industries
Why distribution channels and customer acquisition strategies matter more than cutting-edge technology
How to demonstrate long-term vision when pitching to investors
The advantages of building tech companies in the Midwest

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:02] Founder to VC
[03:14] What Redbud VC Looks For in Founders
[05:22] The Venture Capital Gap in the Midwest
[09:52] Missouri Startup Weekend
[18:26] How Being a Founder Makes You a Better VC
[21:06] Unsexy Sectors, Big Potential
[25:33] Fintech Still Wins
[29:20] Fundraising Advice for First-Time Founders
[33:12] What Great Founders Know

Episode Resources:

Brett Calhoun on LinkedIn
Redbud VC Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 12 Aug 2025 10:30:00 +0000 Delta Systems Delta Systems 1639 Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Venture capital in the heartland is evolving, creating unique opportunities for tech entrepreneurs. In this episode of SaaS That App: Building B2B Web Applications, Brett Calhoun, co-founder and general partner at Redbud VC, joins Aaron Marchbanks and Justin Edwards to share insights about investing in early-stage tech companies, building sustainable startup ecosystems in the Midwest, and identifying promising founders beyond traditional tech hubs. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No JavaScript Optional: How Turbo is Rewriting the Rails Stack https://podcasts.fame.so/e/6nr761y8-turbo-in-rails-how-hotwire-is-reshaping-web-development JavaScript Optional: How Turbo is Rewriting the Rails Stack 0 No No 815rvkp0 From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world.

What You’ll Learn:

What Turbo actually does and why Rails made the shift away from TurboLinks
How Turbo reduces (but doesn’t eliminate) the need for JavaScript in modern apps
Where Turbo shines: CRUD apps, business platforms, and clean server-side rendering
Where Turbo struggles: debugging, scaling, and highly interactive consumer apps
Why knowing Turbo is becoming “table stakes” for Rails developers

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:20] What Turbo Is and Why It Matters
[03:40] Turbo vs. Heavy JavaScript Front-Ends
[08:40] How Turbo Changes the Way Developers Build Views
[14:30] Turbo Drive, Frames, and Streams Explained
[19:45] The Hard Stuff: Debugging Turbo and Stimulus
[25:50] Should Turbo Be Your Default for New Projects?
[30:20] Migrating from TurboLinks to Turbo: What to Expect
[35:35] When Turbo Hits a Wall: Where You Still Need SPAs
[41:25] Scaling, Analytics, and the “Millions of Users” Question

Episode Resources:

Daniel Cannon on LinkedIn
Aaron Marchbanks on LinkedIn
Nolan Alimonti on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 05 Aug 2025 10:30:00 +0000 Delta Systems Delta Systems 2273 From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp From Turbo Drive, Turbo Frames, and Turbo Streams to the rise of Hotwire and the slow decline of heavy JavaScript, this episode of SaaS That App: Building B2B Web Applications dives into it all. Nolan Alimonti, Senior Architect and Team Lead at Delta Systems, and Daniel Cannon, the company’s Chief Innovation Officer and Founder of Strive DB, join Aaron Marchbanks and Justin Edwards to unpack how Turbo is changing Rails development, what it makes easier, where it adds complexity, and why it’s sparking both excitement and debate in the dev world. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No The Unsung Visionary: Inside the Founder-Adjacent Role https://podcasts.fame.so/e/qn0vpwxn-the-unsung-visionary-inside-the-founder-adjacent-role The Unsung Visionary: Inside the Founder-Adjacent Role 0 No No p1knv8j0 From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments.

What You’ll Learn:

The Founder-Adjacent framework for technical leaders
Why trust-building between founders and technical leadership is crucial for startup success
How to build and manage remote development teams across cultural and linguistic boundaries
Why choosing the right tech stack matters for long-term scalability
How to cultivate team culture and prevent turnover

Matthew Benzel is the Chief Technology Officer at DeliverThat, the leading catering delivery platform operating across all 50 states with over 25,000 drivers. With vast experience in enterprise software development at companies like Onosys, GoDaddy, and Spotify, Matthew specializes in transforming complex logistical challenges into scalable tech solutions. As a self-described founder-adjacent leader, he has spearheaded major technological innovations at DeliverThat, including the launch of their new driver app and strategic integrations with platforms like Cartwheel.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:47] From Enterprise to Startup
[04:25] Why Matthew Left Spotify for a Food Delivery Startup
[07:48] Founder-Adjacent Leadership Defined
[10:19] Career Growth Through Wearing Many Hats
[16:25] Building a Remote-First Dev Team
[20:50] Focus Time vs. Meetings
[23:23] Cross-Cultural Collaboration and the Power of In-Person
[29:02] AI and ML in Logistics Tech

Episode Resources:

Matthew Benzel on LinkedIn
DeliverThat Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 29 Jul 2025 10:30:00 +0000 Delta Systems Delta Systems 1993 From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Will AI Replace Software Engineers—or Just Redefine Them? https://podcasts.fame.so/e/08jyjm4n-will-ai-replace-software-engineers-or-just-redefine-them Will AI Replace Software Engineers—or Just Redefine Them? 0 No No 41pqn370 AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at _SaasThatApp AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it.

What You’ll Learn:

How to cultivate an AI-forward mindset across engineering teams
Why traditional software engineering roles will evolve rather than disappear
The experimentation first framework for evaluating and implementing AI tools
How to balance code quality and security when integrating AI-generated code into production
Why remote teams require specialized approaches for AI tool adoption and training

Karynn Ikeda is an AI strategist and engineering leader at Babylist, where she drives AI adoption initiatives for the trusted platform serving millions of growing families. With over a decade of experience spanning software engineering, strategic operations, and digital storytelling, she has been instrumental in shaping how organizations embrace technological transformation. As an expert in human-centered technology implementation, Karynn focuses on amplifying the human experience through AI adoption while addressing practical challenges faced by engineering teams.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[00:51] From Greek Mythology to Hackathons
[03:07] Helping Experts Embrace a Beginner’s Mindset
[06:01] The Real Reasons People Resist AI
[08:51] Will AI Replace Software Engineers?
[14:50] Should Companies Pick AI Tools Carefully?
[18:09] What Does an AI-Forward Company Look Like?
[25:22] Remote Teams and AI Adoption
[27:59] Keeping Code Quality When AI Writes the Code
[32:19] The Wild West of AI Regulation
[39:20] The Next Big Shift

Episode Resources:

Karynn Ikeda on LinkedIn
Karynn’s Arc Substack
Babylist Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 22 Jul 2025 10:30:00 +0000 Delta Systems Delta Systems 2221 AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at _SaasThatApp AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at _SaasThatApp No No Lights, Camera… SaaS? The App That’s Transforming Film Sets https://podcasts.fame.so/e/x8y7ly58-lights-camera-saas-the-app-that-s-transforming-film-sets Lights, Camera… SaaS? The App That’s Transforming Film Sets 0 No No l04rw4y0 Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website.

What You’ll Learn:

How to validate product ideas through low-fidelity prototypes and real-world user testing
Why choosing the right development partner involves more than just pricing
The "Design for Everyone is Design for No One" principle
How to leverage industry expertise to identify and solve genuine operational problems

Ryan and Bob are the co-founders of Rolling!, an information-sharing app designed specifically for the film industry. Ryan brings a unique blend of film production and tech consulting experience, having transitioned from working as an assistant production coordinator in Louisiana's film industry to developing technology solutions. Bob serves as the company's resident expert on film production and on-set operations, bringing invaluable firsthand experience from his ongoing work in the industry. Together, they've developed Rolling! to solve critical communication challenges on film sets, particularly addressing the need for real-time status updates and efficient information sharing among crew members.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:05] What Is Rolling?
[15:07] Movie Production vs. SaaS
[18:08] How the App Works
[26:31] Testing in the Trenches
[34:09] Driving Adoption on Set
[38:23] Choosing the Right Dev Partner
[45:51] The Global Playbook
[54:01] Beyond Film?

Episode Resources:

Ryan Sands on LinkedIn
Bob Shambo on LinkedIn
Rolling! Website
AdMedia Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 15 Jul 2025 10:30:00 +0000 Delta Systems Delta Systems 2444 Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp No No Joe Kowalski $1B Mistake? Picking the Wrong Vertical https://podcasts.fame.so/e/mn4lpj6n-joe-kowalski-1b-mistake-picking-the-wrong-vertical Joe Kowalski $1B Mistake? Picking the Wrong Vertical 0 No No x06ryzk0 In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world. In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: we treat people like colleagues, not just customers. Maybe that’s why we typically spend years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from us on our website.

What You’ll Learn:

How to identify and validate profitable vertical markets for B2B SaaS products
The framework for building micro-SaaS companies capable of reaching $3-5M ARR and $15-20M exits
Why founder character and commitment matter more than initial product ideas
The bootstrap vs. VC decision framework
How to balance product development with sustainable growth

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights and YouTube Chapters:

[00:00] Introduction
[01:30] From Grinding Aluminum to the Lab
[02:36] Cancer, Code, and the Birth of a SaaS Pioneer
[06:06] The Billion-Dollar Vertical Joe Missed
[09:02] Pricing Mistakes That Cost Millions
[12:56] The Opportunity and Trap of AI for Founders
[16:42] When Marketing Made the Money
[20:26] What Joe Looks for in Founders Now
[24:02] The Harsh Truth: No Balance at the Beginning
[29:47] Would Joe Do It All Again?
[35:11] What’s Next for Joe?

Episode Resources:

Joe Kowalski on LinkedIn
SaaS Labs Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

]]> Tue, 08 Jul 2025 10:30:00 +0000 Delta Systems Delta Systems 2768 In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world. In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world. No No Cracking the B2B Marketplace Code with Brett Farmiloe https://podcasts.fame.so/e/x8y7lq48-cracking-the-b2b-marketplace-code-with-brett-farmiloe Cracking the B2B Marketplace Code with Brett Farmiloe 0 No No l04rw890 The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform. The SaaS platform Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform.

What You’ll Learn:

How to identify when your service business should transition to a SaaS model
The "Magic Moments" framework for tracking key metrics that truly matter in B2B SaaS
Why marketplace equilibrium is crucial and how to balance both sides effectively
The "Manual First, Automate Second" principle for building sustainable SaaS solutions
Why real human knowledge remains the key differentiator

Brett is the Founder and CEO of Featured, a pioneering platform that connects experts with publishing opportunities and has facilitated over one million expert answers. With a background in accounting and digital marketing, Brett transformed his experience running a successful SEO agency serving 500+ small businesses into an innovative SaaS solution. He previously founded the companies Markitors and Pursue The Passion, led digital marketing initiatives for Laughing Man Coffee (later acquired by Keurig), and recently acquired and revived the renowned HARO (Help A Reporter Out) platform.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:10] The Hot Pocket Hustle
[04:37] Early Lessons From Pursue The Passion
[05:48] From Agency to SaaS
[09:05] What Is Featured?
[11:08] The Marketplace Balancing Act
[13:11] Building with AI
[19:52] Why This Founder Created 300 Niche Media Sites
[22:18] Dogfooding and Community Feedback
[25:44] Giving Rejected Answers a Second Life
[29:04] Why “Magic Moments” Matter More Than Metrics
[31:50] Brett’s Advice for Aspiring SaaS Founders

Episode Resources:

Brett Farmiloe on LinkedIn
Featured Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 01 Jul 2025 12:53:00 +0000 Delta Systems Delta Systems 2188 The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform. The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform. No No The Brutal Truth About Being a Startup CEO with Steve Benson https://podcasts.fame.so/e/vn5jzkk8-the-brutal-truth-about-being-a-startup-ceo-with-steve-benson The Brutal Truth About Being a Startup CEO with Steve Benson 0 No No 80q3krr0 Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams. Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth.

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey bootstrapping a successful B2B mapping solution for field sales teams.

What You’ll Learn:

How to validate product ideas by securing customer commitments before building features
Why focusing on early-stage hires is crucial for long-term success in bootstrapped companies
Why global talent acquisition is essential for competing with tech giants
The framework for deciding when to spin off features into separate products versus keeping them integrated
How to build resilient technology solutions when dependent on third-party platforms like Google Maps

Steve Benson is the Founder and CEO of Badger Maps, a pioneering platform that helps outside sales teams optimize their routes and increase productivity. With a vast background in sales leadership at companies like Google, IBM, and HP, Steve has spent over a decade developing software solutions that address real-world challenges faced by field sales professionals. Under his leadership, Badger Maps has grown to 92 employees and expanded its offerings to include Badger Sales University and Grid Squid.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:32] From Sales to SaaS
[02:55] Where the Idea for Badger Maps Came From
[06:06] MVP to Must-Have
[08:35] Lassoing Ideas from Users
[13:33] Building on Google’s Backbone
[15:39] The Hardest Part of Staying Relevant
[21:11] The Global Talent Advantage
[27:26] When to Spin Out a Product vs. Build Features
[38:02] Brutally Honest Advice for Founders

Episode Resources:

Steve Benson on LinkedIn
Badger Maps Website
Badger Sales University Website
Outside Sales Talk Podcast
Sales Hall of Fame Website
Grid Squid Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 24 Jun 2025 10:30:00 +0000 Delta Systems Delta Systems 2209 Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams. Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams. No No Most Startups Build the Wrong Product First https://podcasts.fame.so/e/pnm7r3ln-most-startups-build-the-wrong-product-first Most Startups Build the Wrong Product First 0 No No 71v5ykj0 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products.

What You’ll Learn:

How to validate software ideas through ethnographic research
The 5D framework for systematically developing B2B software
Why human-centered design should drive technology decisions, not the other way around
How to define the right MVP using the Functionality-Usability-Desirability Triangle
Why distributed development teams can be as effective as co-located ones when managed properly

Wayne is the co-founder and Chief Product Officer at Founders Workshop, where he helps entrepreneurs transform ideas into market-ready, scalable software products. With decades of experience spanning education, UI/UX, startups, and venture capital, he has guided hundreds of founders through the development process using his innovative 5D methodology. As a veteran product strategist, Wayne brings particular insight to the challenges of building B2B web applications, focusing on creating solutions that don't just look good but deliver real business value and solve authentic customer problems.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:41] The First Question for Founders
[02:47] The 5D Process for Building SaaS
[04:29] Why Founders Often Get It Wrong
[06:24] From Ideas to Prototypes
[10:30] How to Know When It’s Time to Build
[12:48] Why Focus Groups Don’t Work
[16:19] Building Trust with Distributed Teams
[23:41] The Myth of the “Done” MVP
[25:20] Why “Build Fast, Fix Later” Can Backfire
[31:57] Where Most Founders Go Wrong

Episode Resources:

Wayne Neale on LinkedIn
Founders Workshop Website
Kydak Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 17 Jun 2025 10:30:00 +0000 Delta Systems Delta Systems 2002 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products. No No An AI Sales Engine That Actually Feels Human with Dan Wegner https://podcasts.fame.so/e/68r796ln-an-ai-sales-engine-that-actually-feels-human-with-dan-wegner An AI Sales Engine That Actually Feels Human with Dan Wegner 0 No No 805rqv81 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.

What You’ll Learn:

How to automate tedious sales development tasks while maintaining personalized communication
Why AI works best when enhancing human capabilities rather than replacing them entirely
How to leverage LinkedIn's data for highly personalized AI-driven outreach
Why curiosity is becoming the most crucial skill for sales professionals in an AI-driven world
The evolution of sales team structures as AI takes over routine prospecting tasks

Dan Wegner is the Co-Founder of AI Sales Prospector and CEO of Traffic Resources International. He has over 20 years of experience in software development and architecture, working with brands like Apple, IBM, and Target, alongside startups and small businesses. His work spans custom development, marketing automation, and leading development teams at companies like Konica Minolta and GED Testing Service.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:34] The Sweet Spot of AI
[02:40] Automating the Boring Stuff
[04:17] AI That Reads Between the Lines
[08:48] Bypassing the Algorithm
[10:15] Replacing Multiple SDRs with One Tool
[16:30] The Skills Sales Teams Actually Need
[20:19] Why Voice-Driven Interfaces Are the Future of Sales Tools

Episode Resources:

Dan Wegner on LinkedIn
Traffic Resources International Website
AI Sales Prospector Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 10 Jun 2025 10:30:00 +0000 Delta Systems Delta Systems 1776 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps. No No Drones, Django, and Saying No to Bad Clients with Brian Stinar https://podcasts.fame.so/e/18p7r5kn-drones-django-and-saying-no-to-bad-clients-with-brian-stinar Drones, Django, and Saying No to Bad Clients with Brian Stinar 0 No No z1r4ljy1 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets.

What You’ll Learn:

How to transition from project-based consulting to sustainable recurring revenue models
Why boot camps should be viewed as starting points rather than complete solutions for tech education
How to identify ideal consulting clients by focusing on well-defined business problems
Why technical solutions must be driven by business problems rather than technology preferences
How to balance innovative product development with stable consulting revenue

With over 12 years of experience and a background in Computer Science from New Mexico Tech, as well as a master's from the University of New Mexico, Brian has transformed his consultancy into a recurring revenue business model focused on long-term client partnerships. His company handles everything from enterprise-level Django applications to WordPress development while also pursuing innovative projects like drone-based computer vision systems for agricultural applications and housing management software for nonprofits.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:28] Building Noventum and Software Stack Choices
[05:03] Monolithic vs Microservices
[07:08] How the New Mexico Tech Scene Has Evolved
[09:26] Bootcamps: Springboard or Mirage?
[17:28] Growing with Recurring Revenue
[22:48] From Consulting to Scalable Products
[23:59] Drones, Homelessness Tech, and Real-World Innovation
[30:29] Who Should Hire a Consultancy
[35:05] Why Consultant Push Back

Episode Resources:

Brian Stinar on LinkedIn
Noventum Custom Software Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 03 Jun 2025 10:30:00 +0000 Delta Systems Delta Systems 2626 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets. No No How One AI Insight Took YellowBird from MVP to Market Leader https://podcasts.fame.so/e/r874pm3n-how-one-ai-insight-took-yellowbird-from-mvp-to-market-leader How One AI Insight Took YellowBird from MVP to Market Leader 0 No No k08y5w71 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.

What You’ll Learn:

How to validate business concepts with minimal tech investment
Why prioritizing core functionality over perfect technology stack choices matters in early-stage startups
The "Stack Ranking" principle for prioritizing feature development in B2B SaaS applications
How to leverage AI for matching specialized professionals with specific business needs
The critical balance between rapid MVP deployment and sustainable technical architecture

Michael is the Founder and CEO of YellowBird, an AI-powered SaaS platform transforming workplace safety and risk management. With a technology career that started in the early 1990s, Michael has grown YellowBird into an INC 5000 company that connects organizations with Environmental Health and Safety (EHS) professionals. His insights on leveraging “wisdom-enabled AI” and creating targeted solutions for specific industry needs offer valuable lessons for tech leaders and entrepreneurs building B2B SaaS applications.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction & Meeting Michael Zalle
[01:26] Michael’s Tech Origins
[02:46] YellowBird’s Core Concept
[04:45] The Problem YellowBird Solves
[06:46] How YellowBird Uses AI
[12:59] Early Tech Choices
[15:12] MVP and Iterative Growth
[22:33] Lessons in Tech Development
[29:22] The Importance of Prioritization
[33:37] The Stability and Scalability of YellowBird
[44:23] What’s Next for YellowBird?
[50:45] Tech and Workforce Evolution

Episode Resources:

Michael Zalle on LinkedIn
YellowBird Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 27 May 2025 14:36:00 +0000 Delta Systems Delta Systems 2821 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs. No No Why Most Startups Fail and How to Avoid It https://podcasts.fame.so/e/2n6qp338-why-most-startups-fail-and-how-to-avoid-it Why Most Startups Fail and How to Avoid It 0 No No j02r5xx0 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination.

What You’ll Learn:

The "Rule of One" principle for startup success
How to build authentic startup communities through values-first networking and real-world connections
Why three-generation livability is becoming a crucial factor in building sustainable tech hubs
How to transition from technical expertise to successful entrepreneurship
Why personalized AI learning platforms and smart energy systems represent major opportunities in Arizona's tech landscape

With a vast background in mechanical engineering and tech leadership, including pivotal roles at Apple, PayPal, and US Robotics, Don has helped shape some of Silicon Valley's most influential companies. As a founding member of the Arizona Venture Alliance and creator of the Arizona Nerd Network, today, he is spearheading efforts to establish Arizona as a major tech hub.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[01:25] From Apple to Arizona
[02:42] Arizona’s Untapped Tech Potential
[06:00] The State of Builders
[10:51] Why Arizona Attracts Builders
[15:54] Advice for Early-Stage Startups
[22:50] Beware the Helpers Who Haven’t Played the Game
[25:21] Nerd Network Spotlight
[35:56] Don’s Final Thoughts

Episode Resources:

Don Fotsch on LinkedIn
Battery Detection Solutions AI Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 20 May 2025 10:30:00 +0000 Delta Systems Delta Systems 2252 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination. No No .NET vs. Rails: Which Tech Stack Will Save Your Startup? https://podcasts.fame.so/e/pnllq4rn-net-vs-rails-which-tech-stack-will-save-your-startup .NET vs. Rails: Which Tech Stack Will Save Your Startup? 0 No No x0l65yw0 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why.

What You’ll Learn:

How to evaluate tech stack choices based on organizational fit, team size, and compliance requirements
Why open source frameworks excel for rapid prototyping and early-stage startups
The trade-offs between .NET's enterprise-ready structure and Rails' development speed
How to assess developer talent pools and hiring considerations across different tech stacks
Why conventional frameworks like Rails and .NET outperform emerging technologies for new SaaS products

Damon is the Founder and CEO of ThisWay Development and a .NET expert with over 20 years of experience in enterprise-level software development. He specializes in building secure, scalable applications and has particular expertise working with insurance companies and financial institutions who need complex compliance solutions. His deep understanding of Microsoft technologies and emphasis on robust system design makes him a valuable voice on enterprise software architecture.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction
[02:20] Rails and Open Source
[03:28] Why Enterprises Love .NET
[04:47] Rails vs .NET at Scale
[11:07] Blame Microsoft When Stuff Breaks?
[17:18] Hiring: Who Can You Actually Find?
[20:06] Do Dev Certifications Matter?
[27:52] What Building in Rails Feels Like
[31:37] When AI Writes Bad Code
[36:19] Ideal Use Cases: Rails or .NET?
[40:00] Closing Thoughts

Episode Resources:

Damon Altamore on LinkedIn
ThisWay Development Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Daniel Cannon on LinkedIn
Delta Systems Website

#SaaSThatAppPodcast #NETvsRails #TechStackSelection

]]> Tue, 13 May 2025 10:30:00 +0000 Delta Systems Delta Systems 2916 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why. No No The Case Against SPAs https://podcasts.fame.so/e/xn14zz18-the-case-against-spas The Case Against SPAs 0 No No 703p55w1 In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs). In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs).

Daniel brings a wealth of experience in modern web development frameworks and architectures. His expertise spans full-stack development, with particular depth in Ruby on Rails and modern JavaScript frameworks. Daniel's hands-on experience with both traditional and cutting-edge technologies, combined with his ability to evaluate technical trade-offs in practical business contexts, provides valuable insights for organizations navigating technology decisions.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.

Highlights:

[00:00] - Introduction
[02:44] - The Overhype of SPAs
[06:47] - Perception vs. Reality in User Experience
[10:11] - How SPAs Shift the Performance Burden From Servers to Users' Devices
[14:25] - The Caching Conundrum
[18:05] - Does a SPA Necessarily Mean a Smaller, Leaner App?
[20:27] - The Hidden Costs of SPAs
[33:40] - SEO Challenges with SPAs
[39:32] - Where SPAs Often Get Security Wrong
[50:35] - How Turbo Offers the Benefits of SPAs Without the Downsides

Episode Resources:

Daniel Cannon on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Tue, 06 May 2025 10:30:00 +0000 Delta Systems Delta Systems 2759 In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs). In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs). No No The Print Shop That Automated Its Way to Growth https://podcasts.fame.so/e/lnq2qxx8-the-print-shop-that-automated-its-way-to-growth The Print Shop That Automated Its Way to Growth 0 No No 81nky990 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees. Reid shares his journey from accidental t-shirt entrepreneur to established B2B printer, discussing marketplace challenges, business pivots, and his approach to sustainable growth through customized technology solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees, a custom screen printing and embroidery business. Reid shares his unconventional journey from marketing professional to print shop owner, starting with an accidental t-shirt business that began when a test e-commerce site unexpectedly received orders.

Reid details how opportunistic pivots led to establishing a legitimate print business. He discusses navigating the evolution of online marketplaces from gold mines to increasingly exploitative platforms, which eventually pushed him to establish a physical storefront as a stability anchor.

The conversation covers how a recent digital transformation project helped integrate their complex quoting system into a streamlined interface that serves both customers and employees. Reid also shares his philosophy on sustainable growth, employee happiness through technology, and why he believes there's "such a thing as being too big."

Highlights:

[00:00] - Introduction
[01:55] - Screen Printing for Everyone
[04:00] - From Advertising to Apparel
[07:07] - The Early Days of eCommerce
[11:11] - Building a Game-Changing Quoting System
[14:44] - Making Life Easier for Employees
[16:56] - Not Your Average eCommerce Setup
[20:44] - Kill Your Darlings, Not Your Children
[22:45] - What’s Next for Fast Yowi Tees?

Episode Resources:

Reid Lyle, founder and owner of Fast Yowi Tees
Aaron Marchbanks, Head of Engineering of Delta Systems, host
Justin Edwards, CIO of Delta Systems, co-host
Fast Yowi website

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.

]]> Tue, 29 Apr 2025 10:30:00 +0000 Delta Systems Delta Systems 2674 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees. Reid shares his journey from accidental t-shirt entrepreneur to established B2B printer, discussing marketplace challenges, business pivots, and his approach to sustainable growth through customized technology solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees. Reid shares his journey from accidental t-shirt entrepreneur to established B2B printer, discussing marketplace challenges, business pivots, and his approach to sustainable growth through customized technology solutions. No No How Strong Culture Built a Stronger SaaS https://podcasts.fame.so/e/v855ql18-how-strong-culture-built-a-stronger-saas How Strong Culture Built a Stronger SaaS 0 No No 81qqn7w1 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.

TK is an accomplished entrepreneur and tech industry veteran. With over 20 years of experience in software development and business leadership, he previously founded and led Aptera, a successful custom software development company that he grew from 2 employees to over 120 before its acquisition in 2021. Under his strategic guidance, Factor AE has expanded to serve over 300 companies nationwide.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.

Highlights:

[00:00] Introduction & Meeting TK Herman
[03:35] Selling a Business
[05:15] The Power of Peer Networks
[07:26] Building a Company Culture that Retains Talent
[10:10] The Birth of Factor AE
[16:12] The Sale of Aptera & Lessons Learned
[23:06] Going All-In on SaaS
[26:20] Scaling Factor AE
[30:55] TK’s Three Keys to Business Success
[36:15] Final Thoughts & Where to Find TK

Episode Resources:

TK Herman on LinkedIn
Factor AE Website
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website

]]> Wed, 23 Apr 2025 10:30:00 +0000 Delta Systems Delta Systems 2356 In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth. No No Trailer https://podcasts.fame.so/e/4892k3mn-trailer Trailer 0 No No v17vm2r0 🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️ Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff. Hosted by: Aaron Marchbanks and Justin Edwards 👉 Subscribe now and start building smarter, not harder. 💡 #SaaS #TechPodcast #StartupTips #B2BTech #SaaSThatApp 🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️

Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff.

🎧 What you’ll get:
✅ Behind-the-scenes startup stories—how founders tackled real challenges
✅ Practical business takeaways you can actually use (not just theory)
✅ Tech solutions that work—not just the latest shiny objects
✅ Honest conversations about scaling struggles, working with agencies, and knowing when to go in-house or rewrite your app

🔥 Plus, expect a healthy dose of bad puns and battle-tested wisdom from people who’ve been there, done that, and have the SaaS scars to prove it.

Hosted by: Aaron Marchbanks and Justin Edwards

👉 Subscribe now and start building smarter, not harder. 💡

#SaaS #TechPodcast #StartupTips #B2BTech #SaaSThatApp

]]> Fri, 18 Apr 2025 11:00:00 +0000 Delta Systems Delta Systems 46 🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️ Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff. Hosted by: Aaron Marchbanks and Justin Edwards 👉 Subscribe now and start building smarter, not harder. 💡 #SaaS #TechPodcast #StartupTips #B2BTech #SaaSThatApp 🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️ Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff. Hosted by: Aaron Marchbanks and Justin Edwards 👉 Subscribe now and start building smarter, not harder. 💡 #SaaS #TechPodcast #StartupTips #B2BTech #SaaSThatApp No No