Fame Host (https://fame.so) Getting to Aha! with Darshan Mehta https://podcasts.fame.so/getting-to-aha https://feeds.fame.so/getting-to-aha Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. © 1998 - 2024 iResearch, Inc. en-us Tue, 25 Jan 2022 15:09:35 +0000 Sun, 12 Apr 2026 08:46:28 +0000 https://content.fameapp.so/uploads/xj1prmp1/d4a11560-7def-11ec-b89b-85f8c6ab5d1a/d4a116b0-7def-11ec-a3a7-a3ab03ff7022.jpg Getting to Aha! with Darshan Mehta https://podcasts.fame.so/getting-to-aha Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. iResearch Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. No No episodic iResearch Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. Darshan Mehta, iResearch, Getting to Aha, consumer research services, Happy Market Research Podcast, Conversations for Research Rockstars, Engagious Podcast Darshan Mehta team@fame.so No No No [Greatest Hits] Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman https://podcasts.fame.so/e/v85j41zn-greatest-hits-success-through-connection-grace-redman [Greatest Hits] Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman 202 1 No No 81q3xwk1 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author, and success coach Grace Redman to discuss why connection, and not competition, is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author, and success coach Grace Redman to discuss why connection, and not competition, is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections.

Grace Redman is a seasoned entrepreneur, success coach, and the founder of Stansbury Staffing, a thriving staffing firm she has led for over 25 years. With deep business expertise, she helps professionals break through self-imposed limitations to achieve extraordinary success. Having navigated economic shifts and personal hardships, including battling cancer and overcoming family challenges, Grace brings a unique blend of resilience, strategy, and heart to her coaching. She empowers executives, entrepreneurs, and business owners to redefine their limits, embrace authenticity, and unlock their potential in business and life. Ready to transform? Grace is here to help.

KEY TAKEAWAYS
👉 Success is about connection, not competition. Grace Redman shares how shifting her focus from beating the competition to building genuine relationships transformed her 25-year staffing business, leading to sustainable growth and deeper professional fulfillment.
👉 Overcoming self-doubt is key to unlocking potential. Grace discusses how limiting beliefs hold entrepreneurs back and shares practical strategies for breaking through mental barriers to achieve greater success in both business and life.
👉 Storytelling builds trust and engagement. She highlights how authentic storytelling fosters stronger client relationships, making businesses more relatable and memorable in a crowded marketplace.
👉 Resilience drives long-term success. From navigating economic downturns to overcoming personal challenges, Grace’s journey proves perseverance, adaptability, and a strong mindset are essential for business success.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan’s Linkedin
iResearch Website
Grace Redman: https://www.linkedin.com/in/grace-redman-701a30/
Stansbury Staffing:  https://stansburystaffing.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 10 Apr 2026 12:00:00 +0000 iResearch iResearch 2287 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author, and success coach Grace Redman to discuss why connection, and not competition, is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author, and success coach Grace Redman to discuss why connection, and not competition, is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. entrepreneur mindset, business transformation, professional development, leadership growth, staffing industry, boutique business, AI in business, customer engagement strategies, post-pandemic business, virtual connections, emotional intelligence, authentic leadership, human connection, meaningful conversations, business relationships, entrepreneurial insights, personal growth, success coaching, No No Why Leadership Without Ego Is a Superpower: Garry Ridge Explains https://podcasts.fame.so/e/5nz7l598-why-leadership-without-ego-is-a-superpower-garry-ridge Why Leadership Without Ego Is a Superpower: Garry Ridge Explains 201 1 No No 80znyqk0 In this episode of Getting to Aha!, Darshan Mehta speaks with Garry Ridge, Founder of The Learning Movement and former CEO of WD-40 Company, on why great leadership begins with humility, not brilliance. Garry explains how servant leadership builds high-trust cultures where people feel safe, valued, and motivated to contribute. He shares practical frameworks like aligning people with purpose to unlock performance, and replacing fear-driven management with “learning moments” that encourage growth. The conversation explores how empathy, candor, and accountability reshape organizations from within. This episode offers a grounded, actionable perspective on leading with intention and creating workplaces where people genuinely belong. In this episode of Getting to Aha!, Darshan Mehta speaks with Garry Ridge, Founder of The Learning Movement and former CEO of WD-40 Company, on why great leadership begins with humility, not brilliance. Garry explains how servant leadership builds high-trust cultures where people feel safe, valued, and motivated to contribute.

He shares practical frameworks like aligning people with purpose to unlock performance, and replacing fear-driven management with “learning moments” that encourage growth. The conversation explores how empathy, candor, and accountability reshape organizations from within. This episode offers a grounded, actionable perspective on leading with intention and creating workplaces where people genuinely belong.

Garry Ridge is a purpose-driven leader, author, and advisor with over 35 years of global business experience. As former CEO of WD-40 Company, he built a high-trust culture rooted in belonging, learning, and servant leadership. Founder of The Learning Moment, he helps organizations create people-first workplaces. A bestselling author and board member, Garry is widely recognized for his simple yet powerful philosophy: when people thrive, performance follows.

Key Takeaways
👉 Empathy Over Ego Is a Daily Leadership Choice – Garry reframes leadership as a conscious shift from ego-driven control to empathy-led collaboration. Many leaders default to protecting their authority, which limits team trust and performance. By actively seeking feedback on behaviors like listening and micromanaging, leaders can identify blind spots and adjust intentionally. This practice builds psychological safety, strengthens relationships, and enables teams to contribute more openly, ultimately driving stronger execution and better outcomes.
👉 Engagement Multiplies Strategy, Not the Other Way Around – Garry introduces a simple but powerful equation: the will of people amplifies strategy. Organizations often overinvest in planning while neglecting engagement, leaving most of their potential untapped. By building a people-first culture, defining purpose, and encouraging open learning, leaders unlock discretionary effort. When teams feel connected and motivated, they move beyond basic execution and become active drivers of growth, innovation, and measurable business impact.
👉 Being Influenced by Listening Changes Everything – Garry emphasizes that true listening requires a willingness to be changed by what you hear. Most leaders listen to respond, not to understand, which creates disconnect and disengagement. By approaching conversations with curiosity and empathy, leaders can better grasp how their decisions affect others. This shift strengthens trust, improves collaboration, and surfaces deeper insights, enabling teams to solve problems faster and align more effectively around shared goals.
👉 Learning Moments Build Cultures That Innovate Faster – Garry replaces the concept of mistakes with “learning moments” to remove fear and encourage transparency. In many organizations, failures are hidden or blamed, slowing progress and limiting innovation. By openly sharing and rewarding lessons learned, teams feel safe to experiment and improve. This cultural shift accelerates iteration, strengthens collective knowledge, and enables organizations to adapt quickly, turning setbacks into a powerful source of growth.
👉 Purpose Beyond Profit Drives Meaningful Performance – Garry explains that true engagement comes from contributing to something larger than financial outcomes. When organizations focus only on metrics, they create compliance rather than commitment. By clearly defining and communicating a meaningful purpose, leaders inspire teams to connect their work to impact. This sense of meaning increases motivation, strengthens collaboration, and fosters the kind of passion that leads to sustained performance and deeper organizational success.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
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YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Garry Ridge on LinkedIn - https://www.linkedin.com/in/garryridge/
The Learning Moment Website - https://thelearningmoment.net/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 Apr 2026 12:00:00 +0000 iResearch iResearch 2341 In this episode of Getting to Aha!, Darshan Mehta speaks with Garry Ridge, Founder of The Learning Movement and former CEO of WD-40 Company, on why great leadership begins with humility, not brilliance. Garry explains how servant leadership builds high-trust cultures where people feel safe, valued, and motivated to contribute. He shares practical frameworks like aligning people with purpose to unlock performance, and replacing fear-driven management with “learning moments” that encourage growth. The conversation explores how empathy, candor, and accountability reshape organizations from within. This episode offers a grounded, actionable perspective on leading with intention and creating workplaces where people genuinely belong. In this episode of Getting to Aha!, Darshan Mehta speaks with Garry Ridge, Founder of The Learning Movement and former CEO of WD-40 Company, on why great leadership begins with humility, not brilliance. Garry explains how servant leadership builds high-trust cultures where people feel safe, valued, and motivated to contribute. He shares practical frameworks like aligning people with purpose to unlock performance, and replacing fear-driven management with “learning moments” that encourage growth. The conversation explores how empathy, candor, and accountability reshape organizations from within. This episode offers a grounded, actionable perspective on leading with intention and creating workplaces where people genuinely belong. remote work culture challenges, inclusive workplace culture, emotional intelligence in business,, CEO leadership strategies, building employee loyalty, reducing workplace disengagement, company culture development,, servant leadership, organizational culture, leadership insights, employee engagement, workplace belonging, humility in leadership, building great cultures, people-first organizations, leadership moments, No No [Greatest Hits] The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips https://podcasts.fame.so/e/l8qwvqp8-greatest-hits-the-future-of-higher-ed-marketing-carrie-phillips [Greatest Hits] The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips 200 1 No No 80nvry80 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.

Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education.

KEY TAKEAWAYS
👉 Personalization is the Future of Higher Ed Marketing – Carrie Phillips highlights how universities must move beyond one-size-fits-all messaging. She explains how data-driven personalization enhances student engagement and creates more meaningful connections throughout the student journey.
👉 Authenticity Matters More Than Ever – Carrie discusses the shift from polished, corporate-style content to genuine, student-centered storytelling. She shares how universities can balance professional production with organic, relatable content that resonates with prospective students.
👉 Higher Education Marketing is Unique – Unlike traditional B2B or B2C marketing, higher ed marketing involves high-stakes, emotional decision-making. Carrie explores how universities must nurture long-term relationships, from early student recruitment to alumni engagement.
👉 AI is a Tool, Not a Replacement – While AI offers efficiencies in marketing, Carrie stresses the importance of human oversight. She shares practical ways universities can leverage AI without losing the personal connections that define higher education experiences.
👉 Post-COVID Communication Strategies Have Evolved – Carrie examines how the pandemic reshaped university communications. She discusses the need to balance engagement and over-communication, ensuring messaging remains effective and relevant.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan’s Linkedin
iResearch Website
Carrie Phillips on LinkedIn: https://www.linkedin.com/in/carriehphillips/
Carrie Phillips on UA Website https://ualr.edu/communications/people/carrie-phillips/
UA Little Rock Website https://ualr.edu/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 Mar 2026 12:00:00 +0000 iResearch iResearch 2090 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. higher education marketing, communications strategy, digital marketing, higher ed brand management, educational marketing insights, marketing leadership, post-covid university marketing, AI in higher education marketing, student engagement strategies, enrollment marketing tactics, university brand authenticity, data-driven education marketing, No No The Power of Knowing Your “Why”: Lessons in Entrepreneurship with Avi Vatsa https://podcasts.fame.so/e/08jylrvn-why-lessons-in-entrepreneurship-with-avi-vatsa The Power of Knowing Your “Why”: Lessons in Entrepreneurship with Avi Vatsa 199 1 No No 41pqrvy0 In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Avi Vatsa, co-founder of Dailora AI, about the insights that shape meaningful success. Avi reflects on launching his first venture at 15, rebuilding after losing everything during COVID, and learning the importance of purpose-driven entrepreneurship. The conversation explores why understanding your “why” matters more than chasing opportunities, how active listening strengthens teams and relationships, and why setting boundaries is critical for sustainable growth. Avi also discusses balancing ambition with inner clarity, arguing that real progress comes not from doing more, but from aligning action with intention and focusing on what truly matters. In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Avi Vatsa, co-founder of Dailora AI, about the insights that shape meaningful success. Avi reflects on launching his first venture at 15, rebuilding after losing everything during COVID, and learning the importance of purpose-driven entrepreneurship.

The conversation explores why understanding your “why” matters more than chasing opportunities, how active listening strengthens teams and relationships, and why setting boundaries is critical for sustainable growth. Avi also discusses balancing ambition with inner clarity, arguing that real progress comes not from doing more, but from aligning action with intention and focusing on what truly matters.

Avi Vatsa is the co-founder of Dailora AI, an advanced AI-powered voice agent platform designed to automate and enhance business communications. A skilled marketer and strategist with extensive experience across B2B and B2C business models, Avi has launched over two dozen products across 12 industries, built a thriving eight-figure marketing agency, and currently owns six companies spanning advertising, IT, HR, education, and agriculture.

Key Takeaways
👉 Define Your “Why” Before Chasing Opportunity – Avi argues that successful entrepreneurship begins with clarity of purpose, not opportunity. Many professionals pursue ventures without understanding their deeper motivation, which leads to scattered decisions and burnout. By defining whether you’re building for impact, income, legacy, or service, you create a clear decision filter. That purpose becomes a strategic north star guiding partnerships, priorities, and long-term growth.
👉 Purpose, Not Independence, Drives Fulfilment – Avi realized his struggle with traditional employment wasn’t about independence but misalignment with purpose. When people work on projects they genuinely believe in, their behavior changes: ownership increases, creativity expands, and resilience strengthens. Leaders who connect every role to a broader mission unlock stronger engagement, attract better talent, and scale organizations more effectively without relying solely on founder-driven energy.
👉 Burnout Signals the Need for Systems, Not More Effort – Avi’s burnout revealed a common entrepreneurial trap: confusing effort with progress. Working longer hours rarely scales a business beyond a certain point. Sustainable growth requires systems, delegation, and clear priorities. By focusing on high-impact work and empowering teams to handle the rest, leaders unlock leverage, improve productivity, and create the operational structure needed for meaningful expansion.
👉 Active Listening Begins by Removing Your Own Lens – True listening, Avi explains, requires temporarily setting aside your assumptions, reactions, and personal filters. Most people listen while preparing their response, which blocks deeper understanding. Reflecting and acknowledging what someone has said builds trust and psychological safety. This approach uncovers insights others miss and strengthens relationships across teams, clients, and customers.
👉 Strategic Focus Begins With the Discipline of Saying “No” – Avi learned that overcommitment quietly erodes performance. Saying yes to every opportunity creates scattered effort and broken promises. Instead, he advocates a simple decision filter: does it align with purpose, move key metrics, and fit available capacity? Consistently applying this discipline protects focus, improves execution, and allows entrepreneurs to go deeper on initiatives that truly matter.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Avi Vatsa on LinkedIn - https://www.linkedin.com/in/avi-vatsa-43289b3a1/
Dialora.ai Website - https://www.diahttps://www.linkedin.com/in/avi-vatsa-43289b3a1/lora.ai/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Mar 2026 12:00:00 +0000 iResearch iResearch 2860 In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Avi Vatsa, co-founder of Dailora AI, about the insights that shape meaningful success. Avi reflects on launching his first venture at 15, rebuilding after losing everything during COVID, and learning the importance of purpose-driven entrepreneurship. The conversation explores why understanding your “why” matters more than chasing opportunities, how active listening strengthens teams and relationships, and why setting boundaries is critical for sustainable growth. Avi also discusses balancing ambition with inner clarity, arguing that real progress comes not from doing more, but from aligning action with intention and focusing on what truly matters. In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Avi Vatsa, co-founder of Dailora AI, about the insights that shape meaningful success. Avi reflects on launching his first venture at 15, rebuilding after losing everything during COVID, and learning the importance of purpose-driven entrepreneurship. The conversation explores why understanding your “why” matters more than chasing opportunities, how active listening strengthens teams and relationships, and why setting boundaries is critical for sustainable growth. Avi also discusses balancing ambition with inner clarity, arguing that real progress comes not from doing more, but from aligning action with intention and focusing on what truly matters. AI in business communication, voice agent automation, B2B and B2C business models, digital transformation for small businesses, automation tools for customer service, modern leadership challenges, startup culture in India, impact-driven entrepreneurship, conscious business practices, remote team management, entrepreneurship insights, personal growth moments, AI voice agent platform, business coaching, leadership decisions, life-changing moments, entrepreneurial journey, purpose-driven business, building companies, success mindset, No No [Greatest Hits] The Power of Human-Centric Business in an AI World with Gregorio Uglioni https://podcasts.fame.so/e/rnkl1mx8-greatest-hits-human-centric-business-ai-world-gregorio-uglioni [Greatest Hits] The Power of Human-Centric Business in an AI World with Gregorio Uglioni 198 1 No No 70wj57y1 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees.

Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business transformation, including shadowing call center agents to uncover impactful strategies. He offers valuable advice for leaders prioritizing human connection while leveraging technological advancements.

KEY TAKEAWAYS
👉 Gregorio emphasizes that time is our most valuable personal and professional currency. He explains how businesses that respect and optimize customer and employee time can build stronger, lasting relationships.
👉 Shadowing call center agents early in his career shaped Gregorio's understanding of customer experience. He shares how firsthand observation can uncover deep insights into customer pain points, enabling businesses to design more empathetic and effective solutions.
👉 Building emotional connections is essential for successful business transformations. Gregorio explains that companies thrive when they go beyond selling products to creating meaningful experiences that resonate with customers on a personal level.
👉 Gregorio explores the intersection of AI and human connection in business. He highlights that while AI offers efficiency and insights, it is crucial to maintain a human touch to avoid alienating customers in an increasingly digital world.
👉 Active listening and engagement are key to creating a human-centric culture. Gregorio shares actionable advice for leaders to drive transformation by fostering genuine relationships with both employees and customers, leading to greater trust and loyalty.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan’s LinkedIn
iResearch Website
Gregorio Uglioni on LinkedIn:
Forward Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 Mar 2026 12:00:00 +0000 iResearch iResearch 1895 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. business insights podcast, customer experience management, CX leadership, CX expert interviews, business transformation expert, customer experience influencer, leadership development podcast, business strategy podcast, professional growth insights, AI in customer experience, customer experience innovation, business culture evolution, experiential business strategy, customer feedback implementation, customer journey optimization No No The YouTube Strategy for $1-2 M in Lead Conversion with Nate Woodbury https://podcasts.fame.so/e/p8m7w658-the-youtube-strategy-for-1-2-m-in-lead-conversion-with-nate-woodbury The YouTube Strategy for $1-2 M in Lead Conversion with Nate Woodbury 197 1 No No 70v59pl1 In this episode of Getting to Aha!, host Darshan Mehta sits down with Nate Woodbury, CEO of Be The Hero Studios, to challenge the myth that viral videos drive real business growth. Nate shares how a pivotal career shift led him to build YouTube channels generating $1–2M per month in leads by focusing on search-driven, evergreen content. He breaks down the LEAF strategy of targeting hyper-specific questions to capture high-intent prospects, and explains why authority beats attention every time. From leveraging AI to systematise creativity to embracing failure as experimentation, this conversation is a masterclass in sustainable, purpose-driven lead generation. In this episode of Getting to Aha!, host Darshan Mehta sits down with Nate Woodbury, CEO of Be The Hero Studios, to challenge the myth that viral videos drive real business growth. Nate shares how a pivotal career shift led him to build YouTube channels generating $1–2M per month in leads by focusing on search-driven, evergreen content. He breaks down the LEAF strategy of targeting hyper-specific questions to capture high-intent prospects, and explains why authority beats attention every time. From leveraging AI to systematise creativity to embracing failure as experimentation, this conversation is a masterclass in sustainable, purpose-driven lead generation.

Nate Woodbury is the CEO of Be The Hero Studios and a YouTube producer focused on lead generation for coaches, course creators, and entrepreneurs. With 15+ years in web design, SEO, and digital marketing, he created the LEAF strategy—a framework built around ranking hyper-specific search queries to drive qualified leads without relying on ads or viral hits. His clients’ channels have generated $1–2M per month, earning industry-wide recognition.

Key Takeaways
👉 The LEAF Strategy: Precision Beats Popularity – Nate flips traditional content strategy on its head by focusing on hyper-specific, search-driven questions rather than broad, high-traffic topics. Instead of chasing the “trunk,” he targets the “leaves,” the exact phrases ideal clients type into YouTube and Google. This alignment with buyer intent eliminates vanity metrics and attracts qualified leads. By answering eight-to-ten-word search queries directly, brands build authority, consistency, and predictable inbound revenue without relying on ads or viral luck.
👉 Viral Growth vs. Lead Generation: Choose Your Game – Nate draws a sharp distinction between entertainment-driven virality and search-driven conversions. Viral content may inflate views and subscribers, but it often attracts audiences that never convert. Lead generation requires a different strategy entirely, one rooted in intent, not attention. When businesses measure success by revenue instead of reach, their content shifts accordingly. Clarity of purpose prevents wasted effort and builds channels that compound into reliable, client-generating assets.
👉 Failure as Data: The Experimentation Mindset – Resilient entrepreneurs don’t avoid failure; they accelerate it. Nate reframes mistakes as experiments that generate insight, not shame. Each setback becomes feedback that informs the next iteration. This mindset builds emotional endurance, the real entrepreneurial advantage. By replacing self-criticism with curiosity, leaders move faster, take smarter risks, and extract lessons competitors miss. Over time, accumulated experiments transform uncertainty into strategic clarity and sustainable success.
👉 AI as Creative Amplifier, Not Replacement – Rather than replacing talent, Nate uses AI to enhance it. By generating thumbnail concepts and creative variations through AI, his team conserves cognitive energy for refinement and judgment. The result is higher output without burnout. Systematising ideation frees creatives from repetitive strain while preserving human intuition. For leaders, the lesson is clear: deploy AI to expand capacity, elevate quality, and build scalable workflows that energise teams instead of exhausting them.
👉 Survivor Mentality: Solve the Next Small Problem – Overwhelm paralyses; small actions liberate. Nate’s lowest moments taught him to compartmentalise crises into manageable steps. Instead of solving everything at once, he tackled the next immediate problem, then the next. This approach sustains momentum during financial or strategic pressure. Leaders who break large challenges into solvable pieces avoid emotional shutdown and maintain forward motion. Incremental action, chained together, becomes transformative progress.
👉 Evergreen Authority: Content That Compounds Over Time – Sustainable growth comes from creating content that remains valuable for years. Nate shifted from fragile SEO manipulation to answering timeless questions his audience consistently searches. The result: videos that still rank a decade later and generate ongoing leads. Evergreen authority outlasts algorithm changes because it serves genuine demand. By investing in durable, high-quality answers instead of trend-chasing, brands build compounding digital assets that strengthen with time.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Nate Woodbury on LinkedIn - https://www.linkedin.com/in/nate-woodbury/
Nate Woodbury on YouTube - https://www.youtube.com/c/natewoodbury
Be The Hero Studios Website - https://betheherostudios.com/
Be The Hero Studios on Facebook - https://www.facebook.com/BeTheHeroStudios/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 06 Mar 2026 12:00:00 +0000 iResearch iResearch 2690 In this episode of Getting to Aha!, host Darshan Mehta sits down with Nate Woodbury, CEO of Be The Hero Studios, to challenge the myth that viral videos drive real business growth. Nate shares how a pivotal career shift led him to build YouTube channels generating $1–2M per month in leads by focusing on search-driven, evergreen content. He breaks down the LEAF strategy of targeting hyper-specific questions to capture high-intent prospects, and explains why authority beats attention every time. From leveraging AI to systematise creativity to embracing failure as experimentation, this conversation is a masterclass in sustainable, purpose-driven lead generation. In this episode of Getting to Aha!, host Darshan Mehta sits down with Nate Woodbury, CEO of Be The Hero Studios, to challenge the myth that viral videos drive real business growth. Nate shares how a pivotal career shift led him to build YouTube channels generating $1–2M per month in leads by focusing on search-driven, evergreen content. He breaks down the LEAF strategy of targeting hyper-specific questions to capture high-intent prospects, and explains why authority beats attention every time. From leveraging AI to systematise creativity to embracing failure as experimentation, this conversation is a masterclass in sustainable, purpose-driven lead generation. AI in content creation, ChatGPT marketing strategy, Reddit for SEO, content indexing platforms, search engine optimization, creator economy strategy, authority building through content, automation in video production, next-generation SEO tactics, content marketing trends, how to generate leads on YouTube, YouTube strategy for coaches, course creator marketing, scaling YouTube channel, turning viewers into clients, building email lists from YouTube, lead generation machines, YouTube for service-based businesses, coach marketing strategies, business owner growth hacks, YouTube SEO strategy, LEAF strategy, lead generation without paid ads, YouTube ranking algorithm, content marketing for coaches, business growth through YouTube, authority marketing, evergreen content strategy, video content for lead gen, YouTube search optimization, No No [Greatest Hits] The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount https://podcasts.fame.so/e/xn125908-greatest-hits-the-5-whys-deep-diving-into-consumer-behavior-with-brian-lecount [Greatest Hits] The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount 196 1 No No 703rn821 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding.

Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four business lines and nine brands. Previously, Brian was EVP of Strategy at Grey, consulting with global brands on digital and creative solutions. With over 15 years as a mentor and advisor to startups, Brian excels in growth strategy, digital transformation, and unconventional marketing for demand creation and innovation.

KEY TAKEAWAYS
👉 Brian LeCount emphasizes that understanding the emotional drivers behind consumer decisions is essential for creating meaningful marketing strategies. He highlights that both B2B and B2C marketing share emotional underpinnings, as decisions are often rooted in feelings rather than logic.
👉 Brian explains the power of the "5 Whys" framework, which helps uncover deeper insights into consumer behavior. By repeatedly asking "why", marketers can move beyond surface-level observations to reveal core motivations and craft impactful strategies.
👉 Building emotional connections is crucial for brand success, according to Brian. He believes that great marketing goes beyond transactions by creating experiences that resonate personally with consumers, fostering loyalty and long-term relationships.
👉 Brian is optimistic about AI’s transformative role in marketing. He argues that AI can enhance content creation, data analysis, and consumer insights, allowing marketers to work smarter and connect with audiences more effectively.
👉 By understanding consumer journeys, Brian shows how brands can develop strategies that address both emotional and practical needs. He shares a compelling example of creating weeknight recipes for busy parents, emphasizing the emotional value of family meals.
👉 Looking to the future, Brian stresses the importance of authenticity and adaptability in maintaining meaningful consumer connections. In a crowded marketplace, brands must consistently evolve while staying true to their values to remain relevant.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan’s LinkedIn
iResearch Website
Brian LeCount on LinkedIn
Health Carousel Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 Feb 2026 12:00:00 +0000 iResearch iResearch 2088 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. Marketing insights, Consumer behavior, Emotional marketing, Customer decision-making, Marketing strategies, Brand connection, Marketing psychology, Insights for marketing professionals, Strategies for effective marketing, No No $4.5m ARR, $0 Raised, I Have No Idea What I’m Doing: Tom Hunt on Building Fame https://podcasts.fame.so/e/qn0v41pn-4-5m-arr-0-raised-i-have-no-idea-what-i-m-doing-tom-hunt-on-building-fame $4.5m ARR, $0 Raised, I Have No Idea What I’m Doing: Tom Hunt on Building Fame 195 1 No No p1knmlv0 In this episode of Getting to Aha!, Darshan Mehta sits down with Tom Hunt, Founder and CEO of Fame, a top-five globally ranked B2B podcasting agency, to unpack how 15 failed ventures became the foundation for a $4.5M ARR success story. Tom shares why increasing your failure rate accelerates innovation, and how emotional mastery, not intelligence, is the real entrepreneurial edge. He explains why podcasting is B2B’s most underrated relationship engine, how trust compounds through empathy and communication, and why hiring for attitude beats hiring for perfection. Join us for a conversation that reframes rejection as data, relationships as leverage, and “failure” as the raw material of sustainable growth. In this episode of Getting to Aha!, Darshan Mehta sits down with Tom Hunt, Founder and CEO of Fame, a top-five globally ranked B2B podcasting agency, to unpack how 15 failed ventures became the foundation for a $4.5M ARR success story. Tom shares why increasing your failure rate accelerates innovation, and how emotional mastery, not intelligence, is the real entrepreneurial edge. He explains why podcasting is B2B’s most underrated relationship engine, how trust compounds through empathy and communication, and why hiring for attitude beats hiring for perfection. Join us for a conversation that reframes rejection as data, relationships as leverage, and “failure” as the raw material of sustainable growth.

Tom Hunt is the Founder and CEO of Fame, a B2B podcasting agency that has scaled to $4.5M in annual recurring revenue, without external funding. With over seven years of experience in online marketing and a background in management consulting and chemistry, Tom has built Fame into one of the most successful global B2B podcast agencies, helping businesses achieve strategic growth by building brand awareness and pipeline impact.

Key Takeaways
👉 Double Your Failure Rate to Multiply Success – Tom argues that success scales with your willingness to fail more often. The real constraint isn’t intelligence but emotional resilience. Most leaders avoid experimentation because they fear the psychological cost of failure. By allocating structured budgets for testing new channels, products, and audiences, and treating setbacks as data, organizations build insight that competitors can never access. Twenty-five ventures later, Tom proved persistence compounds into breakthrough clarity.
👉 Podcasting as Relationship Leverage, Not Content Marketing – Podcasting’s true ROI isn’t downloads, it’s access. Tom reframes it as a credibility bridge to connect with high-value people who would otherwise remain unreachable. Strategic guest selection turns conversations into partnerships, collaborations, and pipeline opportunities. When leaders invite those they genuinely want to know, the podcast becomes relationship currency, accelerating trust and opening doors traditional networking rarely unlocks.
👉 Communication, Empathy, Trust: The Relationship Flywheel – Strong relationships are built on active listening, genuine empathy, and trust that forms over time. Trust isn’t a starting point; it’s an outcome. Leaders who communicate transparently and demonstrate understanding create deeper partnerships with customers, hires, and collaborators. When empathy replaces snap judgment, hidden potential surfaces and transactional interactions evolve into durable, growth-driving alliances.
👉 Start With 100% Trust to Reveal Character Faster – Entering relationships with full trust accelerates truth. Tom and Darshan argue that people mirror the trust they receive, making early generosity a powerful filter. Rather than cautiously withholding belief, give commitment upfront, observe behaviour, and then decide. This approach speeds up hiring and partnership decisions while replacing suspicion with evidence-based clarity.
👉 Marketing Is Perspective-Taking at Scale – Marketing works only when you understand what others want. Tom reduces the discipline to one core skill: stepping into the customer’s self-interest. Features don’t persuade—alignment does. By combining qualitative insight with behavioural data, leaders can shape offers that save time, reduce cost, or evoke emotion. Influence flows from empathy, not broadcasting.
👉 Make Life Time Value the Priority and Customer Acquisition Cost Will Follow – Obsessing over cheap acquisition often attracts the wrong customers. Tom and Darshan highlight the inverse relationship between customer lifetime value and acquisition cost: when you prioritise retention, onboarding, and customer success, referrals increase, and CAC naturally declines. Sustainable growth comes from acquiring the right customers and building loyalty-based moats that compound over time.

Listen Now!
Fame Host - https://podcasts.fame.so/getting-to-aha
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

Episode Resources:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Tom Hunt on LinkedIn - https://www.linkedin.com/in/tomhuntio/
Fame Website - https://www.fame.so/
Tom’s TEDxTalks guesting: youtube.com/watch?v=i3F08BnhhXM
Tom Hunt YouTube - https://www.youtube.com/channel/UCUNSAzH6sLW-Vrxfn-1BUrw 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Feb 2026 12:00:00 +0000 iResearch iResearch 2318 In this episode of Getting to Aha!, Darshan Mehta sits down with Tom Hunt, Founder and CEO of Fame, a top-five globally ranked B2B podcasting agency, to unpack how 15 failed ventures became the foundation for a $4.5M ARR success story. Tom shares why increasing your failure rate accelerates innovation, and how emotional mastery, not intelligence, is the real entrepreneurial edge. He explains why podcasting is B2B’s most underrated relationship engine, how trust compounds through empathy and communication, and why hiring for attitude beats hiring for perfection. Join us for a conversation that reframes rejection as data, relationships as leverage, and “failure” as the raw material of sustainable growth. In this episode of Getting to Aha!, Darshan Mehta sits down with Tom Hunt, Founder and CEO of Fame, a top-five globally ranked B2B podcasting agency, to unpack how 15 failed ventures became the foundation for a $4.5M ARR success story. Tom shares why increasing your failure rate accelerates innovation, and how emotional mastery, not intelligence, is the real entrepreneurial edge. He explains why podcasting is B2B’s most underrated relationship engine, how trust compounds through empathy and communication, and why hiring for attitude beats hiring for perfection. Join us for a conversation that reframes rejection as data, relationships as leverage, and “failure” as the raw material of sustainable growth. B2B content marketing, podcast marketing strategy, audience engagement tactics, customer experience design, voice of customer insights, SaaS marketing, networking for entrepreneurs, thought leadership podcasting, experiential marketing, relationship-driven business growth, entrepreneur mindset, scaling B2B business, marketing agency growth, founder lessons, business success metrics, customer retention tactics, brand loyalty programs, leadership insights, startup strategy, business relationship management, podcast insights, entrepreneurship journey, B2B podcasting, business failures and lessons, personal growth through failure, conversation and relationships, marketing strategy, customer lifetime value, brand storytelling, No No [Greatest Hits] Authenticity Over Ads: Unlocking Content Secrets with Paul Banks https://podcasts.fame.so/e/r8747z4n-greatest-hits-authenticity-over-ads-unlocking-content-secrets-with-paul-banks [Greatest Hits] Authenticity Over Ads: Unlocking Content Secrets with Paul Banks 194 1 No No k08ylvy1 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age.

Paul Banks is the founder of Javelin Content Management, where he helps coaches, consultants, and ADHD founders build personal brands that accelerate their business success. With a focus on short-form video, Paul leverages cutting-edge technology and efficient workflows to create impactful content with minimal time investment. His team makes content creation effortless, producing weeks' worth of material in just 20 minutes. Paul’s approach eliminates procrastination, boosts confidence, and ensures clients generate consistent engagement across platforms.

KEY TAKEAWAYS
👉 The Journey to Authentic Content Creation - Paul Banks shares his transformative journey from retail to content management, emphasizing the pivotal moments that led him to advocate for authentic, empathy-driven content strategies.
👉 The Power of Curiosity in Conversations - Paul discusses the significance of approaching conversations with curiosity rather than a sales agenda. He explains that genuine interest in others fosters deeper connections and enhances the quality of interactions.
👉 Maximizing Content Creation Efficiency - Paul introduces his innovative approach to content creation, where he helps clients generate four weeks' worth of content in just 20 minutes. He explains the process of transforming a single video into multiple engaging clips, emphasizing the importance of efficiency in today’s fast-paced digital landscape.
👉 Quality Over Quantity in Engagement - Paul challenges the conventional focus on engagement metrics, arguing that the quality of connections is far more important than sheer numbers. He emphasizes that understanding the demographics of those engaging with your content is crucial for effective marketing.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Paul Banks on LinkedIn: https://www.linkedin.com/in/paul-banks007/
Javelin Content Management Website: https://javelincontent.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 Feb 2026 12:00:00 +0000 iResearch iResearch 2933 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. Neurodiversity in the workplace, Effective communication techniques, Personal development, Storytelling in business, Empathy-driven marketing, Social media content management, Building trust through conversations, Active listening skills, Video content creation, Content marketing, Networking strategies, ADHD in the workplace, Insights-driven marketing, LinkedIn content strategies, No No The Growth Trap and How to Escape It with Karl Maier https://podcasts.fame.so/e/p8llk558-the-growth-trap-and-how-to-escape-it-with-karl-maier The Growth Trap and How to Escape It with Karl Maier 193 1 No No x1l69kk1 In this episode of Getting to Aha!, host Darshan Mehta sits down with Karl Maier, fractional CFO and founder of Abunden, to unpack why cash flow, not revenue, is the real lifeline of growing businesses. Karl explains why short-term cash projections are non-negotiable, how rapid growth can quietly drain cash, and the three common financial mistakes that derail otherwise healthy companies. From managing vendor relationships to navigating economic uncertainty, this conversation offers practical frameworks entrepreneurs can use to stay nimble, regain control during turbulence, and turn financial discipline into a lasting competitive advantage. In this episode of Getting to Aha!, host Darshan Mehta sits down with Karl Maier, fractional CFO and founder of Abunden, to unpack why cash flow, not revenue, is the real lifeline of growing businesses. Karl explains why short-term cash projections are non-negotiable, how rapid growth can quietly drain cash, and the three common financial mistakes that derail otherwise healthy companies. From managing vendor relationships to navigating economic uncertainty, this conversation offers practical frameworks entrepreneurs can use to stay nimble, regain control during turbulence, and turn financial discipline into a lasting competitive advantage.

Karl Maier is a CFO and seasoned business advisor with over three decades of experience helping private companies build value, optimize cash flow, and navigate growth. As founder of Abundant, he facilitates peer advisory retreats, roundtables, and coaching for owner-operated industrial businesses, specializing in identifying profit drivers and operational efficiencies.

Key Takeaways
👉 The Three Cash Flow Mistakes That Quietly Kill Growing Companies – Karl explains that most cash crises stem from three avoidable errors: skipping short-term cash forecasts, assuming growth will fix cash shortages, and pushing sales instead of prioritising profitable customers. Many founders rely on today’s bank balance instead of projecting even two weeks ahead. That small discipline enables proactive vendor communication, prevents panic, and turns payment conversations into trust-building partnerships rather than last-minute damage control.
👉 The Growth Paradox: Why Revenue Increases Can Drain Cash – Fast growth feels like success, but Karl warns it often destroys cash. Every new sale requires upfront spending, payroll, inventory, and production, long before customers pay. Profitable businesses fail when this timing gap isn’t funded. Understanding your maximum sustainable growth rate and aligning credit, collections, and operations transforms growth from a cash liability into a controlled, strategic advantage.
👉 Shrink to Grow: Why Selling More Makes Cash Crises Worse – When cash tightens, Karl Maier challenges the instinct to sell harder. New sales extend the cash gap and deepen the problem. Instead, he advocates strategic contraction: focus on high-margin, fast-paying customers, pause low-return activity, and aggressively collect receivables. Once cash stabilises, companies can scale again from strength, proving survival often requires restraint, not expansion.
👉 Vendor Relationships Are a Cash Strategy, Not a Soft Skill – Karl emphasises that early, honest communication with vendors unlocks flexibility money alone can’t buy. Vendors respond far better to transparency and clear repayment plans than silence or late payments. The same logic applies to customers: relationship-driven businesses escape price wars and gain leverage. Trust, not toughness, becomes the most reliable tool in cash management.
👉 The Three Financial Disciplines That Replace Firefighting With Clarity – According to Karl, thriving businesses master three fundamentals: accurate financial reporting, forward-looking cash projections, and real-time dashboards tied to key drivers. Accounting shows the past; cash forecasts shape the future. Dashboards reveal risks before they explode. Together, these tools shift founders from reactive decision-making to strategic control, reducing crises while uncovering hidden profit opportunities.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
RSS -  https://feeds.fame.so/getting-to-aha

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Karl Maier on LinkedIn - https://www.linkedin.com/in/karlkmaier/
Abunden Website - https://abunden.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 06 Feb 2026 12:00:00 +0000 iResearch iResearch 1846 In this episode of Getting to Aha!, host Darshan Mehta sits down with Karl Maier, fractional CFO and founder of Abunden, to unpack why cash flow, not revenue, is the real lifeline of growing businesses. Karl explains why short-term cash projections are non-negotiable, how rapid growth can quietly drain cash, and the three common financial mistakes that derail otherwise healthy companies. From managing vendor relationships to navigating economic uncertainty, this conversation offers practical frameworks entrepreneurs can use to stay nimble, regain control during turbulence, and turn financial discipline into a lasting competitive advantage. In this episode of Getting to Aha!, host Darshan Mehta sits down with Karl Maier, fractional CFO and founder of Abunden, to unpack why cash flow, not revenue, is the real lifeline of growing businesses. Karl explains why short-term cash projections are non-negotiable, how rapid growth can quietly drain cash, and the three common financial mistakes that derail otherwise healthy companies. From managing vendor relationships to navigating economic uncertainty, this conversation offers practical frameworks entrepreneurs can use to stay nimble, regain control during turbulence, and turn financial discipline into a lasting competitive advantage. pricing strategy, customer profitability analysis, industrial business advisory, manufacturing profitability, supply chain cost management, tariff impact on business, economic uncertainty and business planning, AI in business operations, cash flow management, fractional CFO services, business profitability, private company growth, owner-operated businesses, working capital optimization, financial planning for entrepreneurs, CFO advisory services, business efficiency, No No [Greatest Hits] Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley https://podcasts.fame.so/e/m84l9708-greatest-hits-unlocking-success-in-sales-conversations-over-transactions-with-brian-smalley [Greatest Hits] Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley 192 1 No No x16rmj71 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights.

Brian Smalley is the Executive Vice President of Marketing & Sales at National Steel Car, where he leads the marketing, sales, and leasing of railcars across the U.S. and Mexico. With over 16 years in the rail industry and a background as a U.S. Marine, Brian has driven operational excellence and customer growth. Previously serving as Director of Sales at TrinityRail, he is also a veteran mentor and actively contributes to industry organizations like the North East Association of Rail Shippers. His focus is on strategic intelligence, customer-centric selling, and relationship development.

KEY TAKEAWAYS
👉 From Military Service to Leadership: Brian shares how his time in the U.S. Marine Corps shaped his leadership style, emphasizing discipline, resilience, and a focus on continuous growth.
👉 Sales as Relationship Building: Brian explains how his approach to sales has evolved from transactional to relationship-driven, prioritizing customer needs and trust over price.
👉 Trust in Business and Sales: Brian discusses how trust is the foundation of successful sales, leading to deeper conversations and stronger client relationships.
👉 The Future of Rail Transportation: Brian outlines the sustainable growth potential of the rail industry, focusing on its eco-friendly advantages over other transportation methods.
👉 The Importance of Asking the Right Questions: Brian highlights how understanding customer needs requires asking the right questions to uncover deeper insights and create tailored solutions.
👉 Executive Leadership Challenges: Brian reflects on the complexities of executive leadership, balancing immediate wins with long-term strategy and a compelling vision for the future.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Brian Smalley on LinkedIn: https://www.linkedin.com/in/brian-smalley-1463029/
National Steel Car NA Website: https://www.steelcar.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 30 Jan 2026 12:00:00 +0000 iResearch iResearch 2272 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. Personal development, Professional growth, Military discipline, Sales communication, Leadership insights, Overcoming challenges, Emotional intelligence in sales, business relationships, Personal growth for veterans, Navigating corporate culture, Sales techniques for B2B, Understanding customer needs, No No Finding Order in Creative Chaos with Martin Knox https://podcasts.fame.so/e/qn0v945n-finding-order-in-creative-chaos-with-martin-knox Finding Order in Creative Chaos with Martin Knox 191 1 No No p1knym50 In this episode of Getting to Aha!, host Darshan Mehta speaks with Martin Knox, founder of Chardo Animation, about finding clarity amid creative chaos. Drawing on 30 years in global animation, Martin shares how authentic leadership, deep listening, and transparent decision-making unlock inspired teams and resilient cultures. He explains why emotional resonance matters more than budget, how accuracy upfront prevents costly downstream failures, and why great tools are an investment, not an expense. From navigating industry disruption to leading creatives without stifling vision, this conversation offers practical insights on storytelling, trust, and building order that fuels lasting innovation. In this episode of Getting to Aha!, host Darshan Mehta speaks with Martin Knox, founder of Chardo Animation, about finding clarity amid creative chaos. Drawing on 30 years in global animation, Martin shares how authentic leadership, deep listening, and transparent decision-making unlock inspired teams and resilient cultures. He explains why emotional resonance matters more than budget, how accuracy upfront prevents costly downstream failures, and why great tools are an investment, not an expense. From navigating industry disruption to leading creatives without stifling vision, this conversation offers practical insights on storytelling, trust, and building order that fuels lasting innovation.

Martin Knox is the Founder of Chardo Animation and a lifelong builder of studios, teams, and stories. With over 30 years in animation production across North America, Europe, and Asia, he has delivered premium content for film, television, streamers, and web platforms worldwide. Known for blending creativity with management, technology, and business insight, Martin has built award-winning teams and Asia-focused studios, championing transparency, clear communication, and human-centered leadership to turn creative chaos into clarity.

Key Takeaways
👉 Make People Feel Heard to Create Real Buy-In, Not Forced Agreement – Martin explains that alignment doesn’t come from unanimous agreement, but from people feeling genuinely heard. For CMOs and leaders of creative teams, the mistake is confusing listening with compliance. Knox advocates gathering 360-degree input, acknowledging contributions, and clearly explaining decisions when going another way. When creatives understand why their ideas weren’t used, they stay committed instead of disengaging. This simple shift preserves trust, momentum, and quality, because respected teams invest emotionally in the outcome, even when their recommendation isn’t chosen.
👉 Over-Communicate Expectations, Especially in Global Creative Teams – Martin stresses that clarity must be relentless: what’s required, which references matter, and exactly when it’s due, repeated without hesitation. Leaders often assume one conversation equals alignment, but cultural nuance proves otherwise. In many cultures, “yes” signals acknowledgement, not commitment. By restating deliverables, references, and deadlines multiple times, leaders prevent silent misalignment and costly rework. The friction of repetition is far cheaper than missed deadlines, morale damage, and project failure, making overcommunication a leadership advantage, not a weakness.
👉 Accuracy First: The Fastest Way to Actually Hit Deadlines – Rushing inaccurate work destroys timelines instead of saving them. Martin explains that creatives hate redoing emotionally invested work, and early mistakes cascade through production pipelines, crushing schedules and morale. A single flawed decision upstream can cost teams 70–80% more time downstream. His solution: prioritize correctness upfront and communicate transparently when timelines shift. One extra week spent getting it right can save months of rework later, protecting trust, mental health, and long-term delivery speed.
👉 Story and Emotion Will Always Beat Budget and Technology – No matter how advanced the tools, content succeeds only if it makes people feel something. Martin points to South Park’s longevity and Pixar’s recent struggles as proof that emotional truth outperforms production polish. For marketers chasing AI and visual perfection, the lesson is clear: obsess over story, character, and resonance first. A raw, simple animation that hits emotionally will outperform a million-dollar production that feels hollow. Emotion is the real competitive edge.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Martin Knox on LinkedIn - https://www.linkedin.com/in/martyknox/
Chardo Animation Website - https://www.chardo-anim.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 23 Jan 2026 12:00:00 +0000 iResearch iResearch 2667 In this episode of Getting to Aha!, host Darshan Mehta speaks with Martin Knox, founder of Chardo Animation, about finding clarity amid creative chaos. Drawing on 30 years in global animation, Martin shares how authentic leadership, deep listening, and transparent decision-making unlock inspired teams and resilient cultures. He explains why emotional resonance matters more than budget, how accuracy upfront prevents costly downstream failures, and why great tools are an investment, not an expense. From navigating industry disruption to leading creatives without stifling vision, this conversation offers practical insights on storytelling, trust, and building order that fuels lasting innovation. In this episode of Getting to Aha!, host Darshan Mehta speaks with Martin Knox, founder of Chardo Animation, about finding clarity amid creative chaos. Drawing on 30 years in global animation, Martin shares how authentic leadership, deep listening, and transparent decision-making unlock inspired teams and resilient cultures. He explains why emotional resonance matters more than budget, how accuracy upfront prevents costly downstream failures, and why great tools are an investment, not an expense. From navigating industry disruption to leading creatives without stifling vision, this conversation offers practical insights on storytelling, trust, and building order that fuels lasting innovation. AI animation tools, animation industry evolution, future of animation content, anime content explosion, hand-drawn animation revival, digital animation trends, animation and streaming platforms, short-form animation content, Instagram animation creators, YouTube animation success, AI-generated animation, animation authenticity vs. efficiency, animation outsourcing to Asia, emerging animation markets, animation content monetization, Gen Z animation consumption, animation industry insights, creative leadership, animation production management, animation career journey, storytelling in animation No No [Greatest Hits] Unlocking the Power of Social Insights with Maz Nadjm https://podcasts.fame.so/e/v85j9rvn-greatest-hits-unlocking-the-power-of-social-insights-with-maz-nadjm [Greatest Hits] Unlocking the Power of Social Insights with Maz Nadjm 190 1 No No 81q3l981 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.

Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies.

KEY TAKEAWAYS
👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture.
👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity.
👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities.
👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use.
👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media.

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Episode Resources

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 16 Jan 2026 12:00:00 +0000 iResearch iResearch 1561 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. Social Media Marketing Insights, Generative AI in Marketing, Importance of Customer Sentiment, Social Media Strategy, Misconceptions Social Media, Insights in Marketing, Vegan Lipstick, Implications of AI, Future of AI, Enhancing AI Marketing No No Why Childhood Patterns Still Run Your Workplace with Sylvia Lafair https://podcasts.fame.so/e/1np72w78-why-childhood-patterns-still-run-your-workplace-with-sylvia-lafair Why Childhood Patterns Still Run Your Workplace with Sylvia Lafair 189 1 No No z0r47240 In this episode of Getting to Aha!, host Darshan Mehta speaks with leadership expert Sylvia Lafair about how invisible stress patterns, often learned in childhood, quietly shape our behaviour at work. Sylvia explains why professional challenges are rarely just about skills or strategy, and more about subconscious survival patterns that surface under pressure. Together, they explore how leaders can identify these patterns, bridge the gap between the conscious and subconscious mind, and transform reactive behaviours into intentional leadership. The conversation offers practical tools for clearing the past, improving workplace relationships, and creating lasting personal and professional change. In this episode of Getting to Aha!, host Darshan Mehta speaks with leadership expert Sylvia Lafair about how invisible stress patterns, often learned in childhood, quietly shape our behaviour at work. Sylvia explains why professional challenges are rarely just about skills or strategy, and more about subconscious survival patterns that surface under pressure. Together, they explore how leaders can identify these patterns, bridge the gap between the conscious and subconscious mind, and transform reactive behaviours into intentional leadership. The conversation offers practical tools for clearing the past, improving workplace relationships, and creating lasting personal and professional change.

Sylvia Lafair is an internationally recognised leadership and communications expert, the CEO and cofounder of Creative Energy Options, and a bestselling author of Don’t Bring It to Work. With over three decades of experience coaching executives, entrepreneurs, and global teams, she specialises in leadership development, conflict resolution, and organisational transformation. Sylvia is known for helping leaders uncover hidden behavioural patterns, turn workplace tension into trust, and lead with greater clarity, confidence, and authenticity.

KEY TAKEAWAYS
👉 Invisible Stress at Work: The Childhood Patterns Driving Leadership Behaviour – Sylvia explains that the most damaging stress at work is invisible, formed in childhood as survival strategies and triggered under pressure. For CMOs and senior leaders, this explains why teams default to people-pleasing, avoidance, or control even when it hurts performance. These unconscious patterns recreate family dynamics inside organisations. Lafair’s observe, understand, transform framework helps leaders identify triggers, trace their origins, and consciously choose responses aligned with values, unlocking psychological safety, clearer communication, and authentic leadership presence.
👉 The 13 Childhood Patterns Shaping How You Lead Teams – Sylvia outlines 13 recurring childhood patterns, such as the pleaser, avoider, and controller, that silently influence leadership style, hiring decisions, and conflict management. For CMOs, these patterns explain burnout, unresolved tension, and stalled collaboration. The pleaser overcommits and resents; the avoider delays hard conversations until dysfunction grows. Transformation begins with awareness, followed by deliberate behavioral shifts, and the pleaser becomes a truth-teller, the avoider an initiator, thereby creating trust, decisiveness, and healthier team dynamics.
👉 The Sankofa Map: Clearing the Past to Free Your Leadership Present –  Sylvia introduces the Sankofa Map, a framework for tracing generational messages around success, money, worth, and sacrifice that unconsciously shape leadership choices. CMOs often operate from inherited narratives, such as equating value with productivity or believing that success requires exhaustion. By mapping these patterns and validating them through real conversations with family, leaders gain emotional clarity and agency. The result is more authentic decision-making, expanded strategic vision, and teams no longer constrained by unexamined legacy beliefs.
👉 Why Inner Work Alone Isn’t Enough: The Power of Relational Conversations – Sylvia stresses that real transformation requires both self-reflection and courageous dialogue with others. CMOs often invest in personal growth but avoid the conversations that dissolve misalignment and resentment. Breakthroughs happen when leaders replace assumptions with curiosity by asking, “What did that mean for you?” instead of reacting defensively. By combining inner awareness with relational work through 1-on-1s, retrospectives, and open dialogue, leaders create cultures of trust where misunderstandings clear quickly and collaboration accelerates.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Sylvia Lafair on LinkedIn - https://www.linkedin.com/in/sylvialafair/
Sylvia Lafair on Facebook - https://www.facebook.com/ceoptions
Sylvia Lafair on YouTube - https://www.youtube.com/@SylviaLafair 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 09 Jan 2026 12:00:00 +0000 iResearch iResearch 2992 In this episode of Getting to Aha!, host Darshan Mehta speaks with leadership expert Sylvia Lafair about how invisible stress patterns, often learned in childhood, quietly shape our behaviour at work. Sylvia explains why professional challenges are rarely just about skills or strategy, and more about subconscious survival patterns that surface under pressure. Together, they explore how leaders can identify these patterns, bridge the gap between the conscious and subconscious mind, and transform reactive behaviours into intentional leadership. The conversation offers practical tools for clearing the past, improving workplace relationships, and creating lasting personal and professional change. In this episode of Getting to Aha!, host Darshan Mehta speaks with leadership expert Sylvia Lafair about how invisible stress patterns, often learned in childhood, quietly shape our behaviour at work. Sylvia explains why professional challenges are rarely just about skills or strategy, and more about subconscious survival patterns that surface under pressure. Together, they explore how leaders can identify these patterns, bridge the gap between the conscious and subconscious mind, and transform reactive behaviours into intentional leadership. The conversation offers practical tools for clearing the past, improving workplace relationships, and creating lasting personal and professional change. modern leadership coaching, workplace mental health, organizational psychology, authentic leadership, workplace wellbeing, executive leadership, management coaching, workplace culture improvement, employee retention, team communication, organizational development, leadership strategy, management challenges, professional growth, high-performance teams, corporate training, HR solutions, leadership development, workplace relationships, invisible stress, behavioral patterns, executive coaching, conflict resolution, family dynamics at work, emotional intelligence, personal insights, No No [Greatest Hits] Compassion, Critical Thinking, and Change with Hawah Kasat https://podcasts.fame.so/e/1n2rkvvn-greatest-hits-compassion-critical-thinking-and-change-with-hawah-kasat [Greatest Hits] Compassion, Critical Thinking, and Change with Hawah Kasat 188 1 No No 2199xww1 In this Greatest Hits episode of Getting to Aha!, we’re revisiting a powerful conversation with Hawah Kasat, global humanitarian and co-founder of One Common Unity. Together, host Darshan Mehta and Hawah Kasat explore the transformative power of life’s defining moments. Hawah reflects on how early travels, a passion for peacebuilding, and a deep commitment to connection through education and the arts shaped his path. This discussion dives into themes of personal growth, meditation, curiosity, and moving beyond survival into a life of meaning. In this Greatest Hits episode of Getting to Aha!, we’re revisiting a powerful conversation with Hawah Kasat, global humanitarian and co-founder of One Common Unity. Together, host Darshan Mehta and Hawah Kasat explore the transformative power of life’s defining moments. Hawah reflects on how early travels, a passion for peacebuilding, and a deep commitment to connection through education and the arts shaped his path. This discussion dives into themes of personal growth, meditation, curiosity, and moving beyond survival into a life of meaning.

Hawah Kasat is the Co-founder and former CEO of One Common Unity (OCU), a nonprofit advancing peace education through music, art, and mental health care. Over more than two decades, he helped grow OCU to serve over 40,000 youths across 25+ schools. A recipient of Georgetown University’s “Legacy of a Dream” Award and Washington, DC’s Mayor’s Arts Award, Hawah has led pioneering work in conflict transformation, trauma-informed care, and positive youth development. A certified yoga and mindfulness teacher, author, filmmaker, and TEDx speaker, he continues to inspire global healing and change and hosts the EVERlutionary podcast, where he invites listeners into conversations about transformation and peace.

KEY TAKEAWAYS
👉 The Impact of Travel on Personal Growth: Hawah discusses how exposure to diverse cultures deepens understanding, fosters curiosity, and shapes a more compassionate perspective on life.
👉 Embracing Discomfort for Transformation: Hawah emphasizes the importance of stepping out of one's comfort zone to facilitate personal and organizational growth, encouraging listeners to thrive beyond survival mode.
👉 The Healing Power of Meditation: Hawah shares his practice of meditation as a tool for mental clarity, creativity, and emotional well-being, advocating for its role in personal and professional development.
👉 Critical Thinking and the Need for Diverse Perspectives: Hawah highlights the significance of questioning beliefs and considering multiple viewpoints in addressing conflicts and promoting growth.
👉 The Role of Arts and Education in Peacebuilding: Hawah reflects on his work with One Common Unity, underscoring how integrating music, art, and mental health care can foster a culture of peace and non-violence.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Hawah Kasat on LinkedIn: https://www.linkedin.com/in/hawah/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 02 Jan 2026 12:00:00 +0000 iResearch iResearch 2513 In this Greatest Hits episode of Getting to Aha!, we’re revisiting a powerful conversation with Hawah Kasat, global humanitarian and co-founder of One Common Unity. Together, host Darshan Mehta and Hawah Kasat explore the transformative power of life’s defining moments. Hawah reflects on how early travels, a passion for peacebuilding, and a deep commitment to connection through education and the arts shaped his path. This discussion dives into themes of personal growth, meditation, curiosity, and moving beyond survival into a life of meaning. In this Greatest Hits episode of Getting to Aha!, we’re revisiting a powerful conversation with Hawah Kasat, global humanitarian and co-founder of One Common Unity. Together, host Darshan Mehta and Hawah Kasat explore the transformative power of life’s defining moments. Hawah reflects on how early travels, a passion for peacebuilding, and a deep commitment to connection through education and the arts shaped his path. This discussion dives into themes of personal growth, meditation, curiosity, and moving beyond survival into a life of meaning. Podcast on personal growth, Humanitarian work insights, personal transformation, Importance of meditation, Critical thinking in learning, leadership advice, Understanding human nature, Embracing discomfort for growth, Regenerative farming projects, Compassion, nonviolence philosophy, Getting to Aha!, Hawah Kasat No No [Greatest Hits] From English Major to EdTech Leader: John Jorgenson’s Transformative Journey https://podcasts.fame.so/e/18p7p96n-greatest-hits-from-english-major-to-edtech-leader-john-jorgenson-s-transformative-journey [Greatest Hits] From English Major to EdTech Leader: John Jorgenson’s Transformative Journey 187 1 No No z1r4vwk1 In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.

John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning. At Cambium, John’s vision is not only to advance education but also to empower his colleagues to achieve their career best.

KEY TAKEAWAYS
👉 The Value of Aligning Marketing with Purpose: John highlights the importance of understanding educators’ needs and aligning marketing efforts with the organization’s mission, ensuring that strategies serve educators and students effectively.
👉 The Role of AI in Personalized Learning: John discusses how AI can revolutionize education by providing real-time insights into student performance, enabling personalized interventions, and improving learning outcomes.
👉 COVID-19’s Impact on Education Technology: The pandemic accelerated the adoption of digital tools in classrooms, prompting a need for streamlined, efficient solutions to adapt to post-pandemic teaching environments.
👉 Branding, Strategy, and Tactics as a Unified Framework: John defines branding as an organization's authentic story, strategy as the overarching goals, and tactics as actionable steps—emphasizing the need for alignment between all three for sustained success.
👉 The Power of Collaboration in EdTech: Through the EdTech CMO Collective, John illustrates the value of peer networks for sharing insights, tackling industry challenges, and fostering innovation within the educational marketing sector.

Listen Now!
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Spotify - https://bit.ly/3MKeuVR
YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
John Jorgenson on LinkedIn: https://www.linkedin.com/in/jjorgenson/
Cambium Learning Group Website: https://www.cambiumlearning.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 26 Dec 2025 12:00:00 +0000 iResearch iResearch 2109 In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. Educational Technology Solutions, K-12 Education Marketing, AI in Education, Marketing Strategies, Branding in Education, COVID-19 Impact on Education, Personalized Learning with AI, Networking for Education Professionals, EdTech CMO Collective, Educational Marketing No No Turning Pressure into Profit: The Mindset Behind Real Growth with Mo Elhawary https://podcasts.fame.so/e/pnllp62n-turning-pressure-into-profit-the-mindset-behind-real-growth-with-mo-elhawary Turning Pressure into Profit: The Mindset Behind Real Growth with Mo Elhawary 186 1 No No x0l6xpj0 In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Mo Elhawary, who has built multiple high-performing ecommerce brands. Together, they explore why solving real customer problems, not chasing trends, is the foundation of durable growth. Mo breaks down the mechanics of mastering cash flow, improving LTV, and navigating economic uncertainty without resorting to cost-cutting shortcuts. He also shares practical frameworks for validating product ideas, managing inventory wisely, and creating customer experiences that fuel retention and word-of-mouth momentum. This conversation offers grounded, battle-tested insights for founders, marketers, and operators looking to scale with clarity and resilience. In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Mo Elhawary, who has built multiple high-performing ecommerce brands. Together, they explore why solving real customer problems, not chasing trends, is the foundation of durable growth. Mo breaks down the mechanics of mastering cash flow, improving LTV, and navigating economic uncertainty without resorting to cost-cutting shortcuts. He also shares practical frameworks for validating product ideas, managing inventory wisely, and creating customer experiences that fuel retention and word-of-mouth momentum. This conversation offers grounded, battle-tested insights for founders, marketers, and operators looking to scale with clarity and resilience.

Muhammad Elhawary (Mo) is the founder of multiple successful supplement brands and a trusted growth partner to both seven and nine-figure e-commerce companies. With a pharmaceutical background and deep expertise in media buying, content creation, and AI-driven marketing, Mo has helped brands scale profitably through strategic ad campaigns, creative testing, and retention-focused strategies. He also operates Launch Scale Agency, offering comprehensive e-commerce services, from product development to full-funnel marketing.

KEY TAKEAWAYS
👉 Pressure Creates Clarity: Why Stress Signals Your Strategic Pivot – Mo Elhawary shows that financial pressure isn’t a sign of failure; it’s often the wake-up call that reveals when your current path no longer aligns with your values or revenue potential. For CMOs, brand managers, and entrepreneurs, the real skill is recognising when discomfort indicates stagnation, not defeat. Mo’s shift from B2B to ecommerce illustrates the transformation that occurs when you follow pressure toward a model that offers ownership, clarity, and long-term scalability.

👉 The Supplement Industry Blueprint: Structural Advantages for Growth Leaders -  Mo Elhawary outlines four built-in advantages that make supplements a uniquely predictable ecommerce category: massive market expansion, exceptionally low return rates, strong repeat purchase cycles, and dual seasonal revenue peaks. For marketing leaders choosing a niche, the lesson is clear—industry fundamentals matter more than trend attractiveness. By analysing market size, behaviour patterns, and reorder potential before committing spend, leaders avoid unstable categories and gain the cash-flow reliability needed for sustainable scaling.

👉 Solve Real Problems, Not Trends – Mo Elhawary’s research highlights that brands founded on genuine personal pain points consistently outperform trend-chasers. For CMOs and entrepreneurs, the trap is mistaking market noise for opportunity, only to end up in oversaturated spaces with no meaningful differentiation. Mo’s principle of “becoming your own customer” reframes product development around authentic need. Leaders who start with lived problems and validate what existing solutions lack, build businesses fuelled by conviction, resilience, and true competitive defensibility.

👉 The Inventory Trap: Why Cash Flow, Not Margins, Determines Survival – Mo Elhawary exposes a common blind spot: inventory may look like an asset, but it behaves like frozen capital that starves a business of operational cash. For marketing and growth leaders, the operational risk is mistaking paper profitability for financial health. Mo’s solution is disciplined planning—calculating reorder quantities using sales velocity, lead time, and safety buffers; maintaining a thirteen-week cash flow forecast; and working with an advisor who understands ecommerce dynamics. Leaders who master this avoid preventable, cash-draining collapse.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Mo Elhawary on LinkedIn - https://www.linkedin.com/in/mohamed-elhawary/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 19 Dec 2025 12:00:00 +0000 iResearch iResearch 2824 In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Mo Elhawary, who has built multiple high-performing ecommerce brands. Together, they explore why solving real customer problems, not chasing trends, is the foundation of durable growth. Mo breaks down the mechanics of mastering cash flow, improving LTV, and navigating economic uncertainty without resorting to cost-cutting shortcuts. He also shares practical frameworks for validating product ideas, managing inventory wisely, and creating customer experiences that fuel retention and word-of-mouth momentum. This conversation offers grounded, battle-tested insights for founders, marketers, and operators looking to scale with clarity and resilience. In this episode of Getting to Aha!, host Darshan Mehta speaks with entrepreneur Mo Elhawary, who has built multiple high-performing ecommerce brands. Together, they explore why solving real customer problems, not chasing trends, is the foundation of durable growth. Mo breaks down the mechanics of mastering cash flow, improving LTV, and navigating economic uncertainty without resorting to cost-cutting shortcuts. He also shares practical frameworks for validating product ideas, managing inventory wisely, and creating customer experiences that fuel retention and word-of-mouth momentum. This conversation offers grounded, battle-tested insights for founders, marketers, and operators looking to scale with clarity and resilience. business growth mindset, ecommerce brand growth, startup financial advice, founder challenges, AI-driven marketing, ecommerce profitability, supplement industry trends, customer psychology, behavior-based marketing, DTC brand strategy, crowdfunding campaigns, content marketing for ecommerce, marketing funnel optimization, human behavior in business, inventory management, financial forecasting, contribution margin, cost per customer acquisition, repeat purchase rates, direct-to-consumer marketing, retention strategies, creative testing, ad spend optimization, growth gap burn, operational efficiency, No No Stop Climbing the Wrong Ladder: The Power of Redefining Success with Alex Petkas https://podcasts.fame.so/e/286qwqmn-stop-climbing-the-wrong-ladder-the-power-of-redefining-success-with-alex-petkas Stop Climbing the Wrong Ladder: The Power of Redefining Success with Alex Petkas 185 1 No No j12rjr71 In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life. In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life.

Alex Petkas is the founder and host of The Cost of Glory, a podcast dedicated to retelling influential biographies from Greek and Roman antiquity, particularly Plutarch's Parallel Lives. With a PhD from Princeton University and former tenure-track expertise in the intellectual history of post-classical Greek philosophy, Petkas brings scholarly rigor to storytelling about historical figures and their timeless lessons.

KEY TAKEAWAYS
👉 Time as Your Non-Renewable Advantage in Career Decisions – Alex Petkas underscores that time, not titles or security, is your ultimate asset. For CMOs and brand leaders, the insight is that prestige can quietly trap you in roles misaligned with your deeper mission. The real discipline is auditing how you invest your finite “career capital” and whether your work advances purpose, not just status. Alex’s decision to leave tenure exemplifies the shift: when your calling and calendar diverge, staying costs more than leaving.

👉 Journaling as a Tool for Strategic Alignment and Clear Decision-Making – Alex shows that writing forces the subconscious to reveal truths your conscious mind avoids. For marketing leaders, this matters because most decisions are driven by buried assumptions, not strategy. Without introspection, the ego dictates reactive moves that undermine long-term brand health. A simple practice, such as regularly writing down targeted questions, surfaces clarity before major pivots or budget changes. Leaders who build this habit align intuition and strategy, creating brands that grow intentionally instead of chasing competitors.

👉 Precision Questioning as the Key to Unlocking Customer Motivation – Alex reframes the Socratic Method as the art of asking precise, layered questions that expose real motives. For CMOs, the shift is profound: broad customer research yields polite, surface-level answers, while targeted probes uncover emotional drivers behind behaviour. The technique is to peel back each response to reach the “why” beneath the “what.” Leaders who use precise questioning build positioning rooted in authentic customer motivation, creating marketing that resonates instead of relying on assumptions.

👉 First Principles Thinking to Reveal Your Brand’s Core Truth – Alex argues that identifying your core business truth requires stripping away industry assumptions to uncover what customers actually value. For brand managers, the danger is building a strategy on inherited beliefs, as Kodak’s downfall proves. A first-principles audit asks: “If everything changed, what human need do we really serve?” This reframing clarifies positioning, product decisions, and long-term growth paths. Leaders who prioritise core truth over legacy models future-proof their brands and anchor strategy in authentic customer value.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Alex Petkas on LinkedIn - https://www.linkedin.com/in/alex-petkas-50836b33/
Alex Petkas on Twitter - https://x.com/costofglory
Cost of Glory Website - https://www.costofglory.com/
Cost of Glory Podcast - https://www.youtube.com/@costofglory 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 12 Dec 2025 12:00:00 +0000 iResearch iResearch 3229 In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life. In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life. business decision-making, career fulfillment vs. security, authentic leadership principles, building meaningful relationships, time management strategy, personal brand development, thought leadership, mission-driven entrepreneurship, audience engagement through narrative, influencer authenticity, organizational culture change, strategic thinking skills, educational podcasting, historical storytelling for modern audiences, philosophy in business, content creator monetization, audience loyalty through authenticity, thought leadership podcasts, deep-dive biography content, classical wisdom applied to modern life, experiential learning platforms, community-building through dialogue, voice media strategy, No No [Greatest Hits] Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown https://podcasts.fame.so/e/x81206zn-greatest-hits-simple-insights-big-impact-unlocking-customer-insights-with-renee-brown [Greatest Hits] Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown 184 1 No No 713r2750 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.

KEY TAKEAWAYS
👉 The Power of Customer Insights: Renee highlights the importance of ethnographic research in understanding customer pain points, emphasizing how businesses can create meaningful solutions by truly listening to their customers and gathering actionable insights.
👉 Social Media and Authentic Brand Messaging: Both Darshan and Renee discuss how social media has shifted brand messaging, urging companies to engage authentically with their audience, address negative feedback, and foster trust through open communication.
👉 The Role of AI in Marketing: While AI plays a significant role in content creation and SEO, Renee and Darshan caution against over-reliance, advocating for human-driven, authentic marketing that resonates emotionally with consumers.
👉 Feedback and Personal Growth: Renee stresses that seeking feedback and embracing vulnerability is crucial for personal and professional growth, helping individuals build confidence and improve their thinking through constructive criticism and reflection.
👉 Shifting Perspectives on Financial Conversations: Renee explores how financial institutions can encourage open dialogue around money, noting that people are often more comfortable discussing taboo topics like religion than finances, creating opportunities for more vulnerable conversations.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Renee Brown on LinkedIn - https://www.linkedin.com/in/reneedbrown/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 05 Dec 2025 12:00:00 +0000 iResearch iResearch 2173 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. AI in marketing, influencer marketing strategy, content authenticity, TikTok marketing, social media engagement, brand storytelling, consumer behavior, brand communication, marketing leadership, customer experience, digital transformation, marketing feedback,marketing insights, customer research, social media strategy, brand authenticity, financial services marketing, ethnographic research, No No Leadership Lessons Forged in Fire: Featuring Rita Fragoso, Fabiana Lacerca-Allen & Donna Kinsey https://podcasts.fame.so/e/r8klp5pn-leadership-lessons-forged-in-fire-featuring-rita-fragoso-fabiana-lacerca-allen-donna-kinsey Leadership Lessons Forged in Fire: Featuring Rita Fragoso, Fabiana Lacerca-Allen & Donna Kinsey 183 1 No No 71wjlkl0 In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, Chief Compliance Officer at Cipla USA, Rita Fragoso, a retired FBI special agent, and Donna Kinsey, a retired Miami-Dade police major, to uncover how defining early moments shaped their careers in law enforcement and leadership. In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, Chief Compliance Officer at Cipla USA, Rita Fragoso, a retired FBI special agent, and Donna Kinsey, a retired Miami-Dade police major, to uncover how defining early moments shaped their careers in law enforcement and leadership. 

Through stories of overcoming adversity, breaking gender barriers, and transforming resistance into motivation, they share lessons on emotional intelligence, choosing battles wisely, and leading by example. Together, they reveal how purposeful action, self-awareness, and strategic decision-making create stronger teams and more resilient leaders. Their insights offer a powerful blueprint for anyone determined not just to navigate challenges, but to thrive because of them.

Fabiana Lacerca-Allen
Fabiana Lacerca-Allen is a veteran C-level compliance leader with 20+ years guiding global teams in pharma and biotech, and the Chief Compliance Officer at Cipla USA. She advises executives on regulatory strategy, commercialization, and governance, builds compliance-centric cultures, and leads enterprise training. Recognised as a Compliance Week Top Mind, she champions integrity, inclusion, and organisational excellence across highly regulated industries.

Donna Kinsey
Donna Kinsey is a retired Police Major with nearly 30 years in public service, known for pioneering leadership, groundbreaking training reform, and serving as the first woman from her department to attend the FBI National Academy. A decorated leader, she now delivers specialised training nationwide through the FBI National Academy Speakers Bureau.

Rita Fragoso
Rita Fragoso is a retired FBI special agent with 22 years of experience in criminal, national security, and counterterrorism investigations. A certified undercover operative and crisis negotiator, she is known for her leadership, emotional intelligence, and ability to thrive under pressure. She now shares insights on turning adversity into fuel for success.

KEY TAKEAWAYS
👉 Lead by Example to Shape Organizational Culture –  Fabiana Lacerca-Allen shows how direct action, not instruction, is the most persuasive leadership tool. For CMOs and brand leaders, the insight is that teams absorb values through observation, not memos. By consistently modelling the behaviours you want reflected in your brand, you create an invisible blueprint your organisation follows. Her story of quietly helping a homeless man illustrates that authenticity cascades quickly, proving that your daily character becomes your strongest cultural and marketing asset.
👉 Strategic Generosity Creates Competitive Advantage – Donna Kinsey demonstrates that integrity-driven decisions often deliver unexpected long-term returns. For CMOs and entrepreneurs, the takeaway is to support others, even competitors, when the moment demands it, trusting that generosity strengthens your ecosystem. Donna’s choice to loan her weapon to a rival who ultimately beat her later earned industry recognition, proving that value flows back in surprising ways. Leaders who act from principle build reputations that outlast transactions and attract opportunities no strategy alone can secure.
👉 Transform Setbacks Into Knowledge Capital for Team Leverage – Rita Fragoso reframes punitive assignments as powerful skill-building opportunities. For marketing leaders and CMOs, the lesson is to treat organisational obstacles as accelerators for expertise. By mastering the difficult work others avoid, you develop rare knowledge your team will later depend on. Rita’s “punishment” posting ultimately positioned her to mentor dozens of agents, multiplying its value. Leaders who document their hard-won insights convert adversity into an asset that strengthens team capability and elevates organisational performance.
👉 Emotional Intelligence as the Framework for High-Performance Team Dynamics –
 Donna, Fabiana, and Rita emphasise that true leadership starts with reading people accurately. For CMOs and team builders, the takeaway is to tailor management to each individual’s motivations, stressors, and strengths, rather than applying a single style. Emotional misreads—like assigning traumatic work without checking capacity—undermine performance. Regular personal check-ins build psychological safety and reveal unfiltered team needs. Leaders who invest in understanding emotional context place each person in their zone of genius, improving output, morale, and long-term retention.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Fabiana Lacerca-Allen on LinkedIn -  https://www.linkedin.com/in/flacerca/ 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Nov 2025 12:00:00 +0000 iResearch iResearch 2631 In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, Chief Compliance Officer at Cipla USA, Rita Fragoso, a retired FBI special agent, and Donna Kinsey, a retired Miami-Dade police major, to uncover how defining early moments shaped their careers in law enforcement and leadership. In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, Chief Compliance Officer at Cipla USA, Rita Fragoso, a retired FBI special agent, and Donna Kinsey, a retired Miami-Dade police major, to uncover how defining early moments shaped their careers in law enforcement and leadership. authentic leadership, inclusive leadership practices, crisis management and capability, self-awareness in leadership, law enforcement careers, FBI agent stories, police leadership, resilience and determination, leadership challenges, team dynamics, professional development, women breaking barriers, workplace discrimination, learning from failure, servant leadership, emotional intelligence, leadership moments, women in law enforcement, personal growth insights, mentorship, overcoming adversity, career pivotal moments, leadership development, building resilient teams, female empowerment, No No [Greatest Hits] Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi https://podcasts.fame.so/e/1n33094n-greatest-hits-transforming-consumer-insights-with-ai-with-stephen-phillips-founder-and-ceo-of-zappi [Greatest Hits] Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi 182 1 No No m1jpkxz1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. 

Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also discusses his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI!

Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution, co-authored with industry leaders, aims to redefine market research for consumer-centric organizations.

KEY TAKEAWAYS
👉  Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights.
👉  Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis.
👉  The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies.
👉  Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes.
👉  Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research.
👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy
👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes.

Listen Now!
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YouTube - https://bit.ly/3KYAHtd
RSS - https://feeds.fame.so/getting-to-aha

And connect with the host and guests here:
Darshan Mehta on LinkedIn
iResearch Website
Stephen Phillips on LinkedIn
Zappi Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 21 Nov 2025 12:00:00 +0000 iResearch iResearch 2183 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. market research technology, consumer insight platforms, research automation software, insight validation tools, B2B market research, data-driven decision making, consumer centricity, business innovation, marketing effectiveness, brand strategy insights, ROI optimization, consumer insights, artificial intelligence in market research, data analytics, market research automation, AI-powered insights, No No Redefining Success on Your Own Terms with Heather Eason https://podcasts.fame.so/e/l8qwp498-redefining-success-on-your-own-terms-with-heather-eason Redefining Success on Your Own Terms with Heather Eason 181 1 No No 80nv8xl0 In this episode of Getting to Aha!, host Darshan Mehta talks with Heather Eason, Founder and CEO of Select Power Systems, about turning life’s toughest challenges into catalysts for growth. From teen motherhood to leading a multi-million-dollar engineering firm, Heather shares how rejection became her rocket fuel, the power of emotional resilience, and why defining success on your own terms is key. It’s an inspiring conversation on perseverance, intuition, and building both a business and a life with purpose. In this episode of Getting to Aha!, host Darshan Mehta talks with Heather Eason, Founder and CEO of Select Power Systems, about turning life’s toughest challenges into catalysts for growth. From teen motherhood to leading a multi-million-dollar engineering firm, Heather shares how rejection became her rocket fuel, the power of emotional resilience, and why defining success on your own terms is key. It’s an inspiring conversation on perseverance, intuition, and building both a business and a life with purpose.

Heather Eason is the Founder, President, and CEO of Select Power Systems, an engineering and construction firm advancing grid modernization and renewable energy. With over 20 years of experience spanning electric utilities, renewables, and Gen2 renewable diesel, she’s also a published author, board member, and advocate for women in STEM. A results-driven leader and former Fortune 100 executive, Heather holds degrees in electrical engineering and business administration, and champions the belief that everyone has the power to make a difference.

KEY TAKEAWAYS
👉 Calendar Blocking for Non-Negotiable Priorities – Heather Eason shares how treating personal commitments with the same discipline as client meetings transforms work-life integration. For marketing leaders and entrepreneurs, the takeaway is to protect personal priorities through proactive scheduling. By visibly defending family and downtime on your calendar, you model healthy boundaries, enhance focus, and build a culture that values sustainable productivity over burnout.
👉 Reframing Failure as a Gift to Build Intuition – Heather reframes failure as a learning accelerator rather than a personal flaw. For CMOs and founders, this mindset turns every setback into data for better decision-making. By analysing missteps and applying lessons forward, leaders sharpen pattern recognition, strengthen intuition, and convert failure into a competitive advantage that drives smarter, faster business growth.
👉 Trusting Your Gut in Hiring and High-Stakes Decisions – Heather emphasises that intuition is a measurable leadership asset. For marketing executives and entrepreneurs, the lesson is to treat hesitation as an insight, not an inconvenience. When data and instinct conflict, listen to your inner signal; it often flags misalignment before logic catches up. Cultivating this intuitive awareness prevents toxic hires and costly missteps.
👉 The Two-Day Pity Party Rule for Emotional Resilience – Heather introduces a structured approach to emotional recovery: feel disappointment fully for two days, then pivot to action. For business leaders under pressure, this framework ensures emotional processing without paralysis. It balances realism with discipline, helping teams rebound faster, sustain morale, and build long-term resilience without relying on external motivation.
👉 Defining Success on Your Own Terms – Heather challenges conventional growth metrics, urging leaders to define wealth as freedom, not scale. For CMOs and entrepreneurs, the key takeaway is to align business expansion with personal values. By prioritising autonomy, family integration, and sustainable pace over external benchmarks, leaders create businesses that serve their lives, not consume them.
👉 Emotional Regulation Through Experience Prevents Crisis Decisions – Heather demonstrates how repeated exposure to challenges strengthens emotional control during crises. For marketing leaders and founders, this means cultivating calm through accumulated experience. When emotions stay within a healthy range, clarity replaces chaos, enabling better decision-making in high-pressure moments and reducing the costly fallout of reaction-driven choices.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Heather Eason on LinkedIn - https://www.linkedin.com/in/heather-eason/  
Select Power Systems Website - https://www.selectpowersystems.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 14 Nov 2025 12:00:00 +0000 iResearch iResearch 2511 In this episode of Getting to Aha!, host Darshan Mehta talks with Heather Eason, Founder and CEO of Select Power Systems, about turning life’s toughest challenges into catalysts for growth. From teen motherhood to leading a multi-million-dollar engineering firm, Heather shares how rejection became her rocket fuel, the power of emotional resilience, and why defining success on your own terms is key. It’s an inspiring conversation on perseverance, intuition, and building both a business and a life with purpose. In this episode of Getting to Aha!, host Darshan Mehta talks with Heather Eason, Founder and CEO of Select Power Systems, about turning life’s toughest challenges into catalysts for growth. From teen motherhood to leading a multi-million-dollar engineering firm, Heather shares how rejection became her rocket fuel, the power of emotional resilience, and why defining success on your own terms is key. It’s an inspiring conversation on perseverance, intuition, and building both a business and a life with purpose. entrepreneur challenges, business growth strategy, female leadership in STEM, startup founder advice, business decision-making, managing rapid growth, work-life integration tips, building successful teams, grid modernization, electrical engineering, power systems, women in engineering, first-generation success, renewable energy industry, business innovation, AI in business, sustainable business practices, engineering entrepreneurship, entrepreneurial mindset, business owner insights, entrepreneurship moments, work-life balance, business insights, personal growth, female entrepreneur, power industry, leadership journey, business success, decision-making, resilience, No No [Greatest Hits] Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent with Benjamin Moróne https://podcasts.fame.so/e/286qwzyn-greatest-hits-revolutionizing-recruitment-connecting-businesses-to-english-speaking-talent-with-benjamin-morone [Greatest Hits] Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent with Benjamin Moróne 180 1 No No j12rj8w1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment.

Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota has matched over eighty American companies with exceptional talent from EE and LATAM, and has a high success rate, with 49 out of 50 placements being successful on the first try.

KEY TAKEAWAYS
👉 Discussing the challenges he faced when first entering the Eastern European and Latin American markets, Benjamin explains that, initially, building a local brand and gaining credibility was a challenge. However, they overcame it by establishing a presence in the areas they sourced talent from and building relationships.
👉 In terms of customer insights, Benjamin describes how they have a casual relationship with their clients and often ask for feedback through text messages or during client interviews. By maintaining close communication with clients, they are able to continuously improve their onboarding process and ensure client satisfaction.
👉 When asked about the key traits he looks for in candidates, Benjamin emphasizes the importance of candidates asking questions during interviews. He believes that candidates who ask thoughtful questions about growth opportunities and success indicators are more likely to be committed and dedicated to their roles. Benjamin also emphasizes the importance of companies crafting precise, well-thought-out job descriptions that allow Benjamin and his team to accurately match talent to the role.
👉 Regarding the future of Zabota, Benjamin sees opportunities in developing tools to streamline the recruitment process and eliminate barriers to remote work. He wants to make the process seamless and easy for clients, eliminating any hesitations they may have about employing remote workers. In terms of AI, Benjamin mentions that they use it for meeting summaries and skill tests. However, he expresses reservations about using AI for matching candidates to roles, as he believes it is challenging to capture all the necessary details and nuances of a role and company culture.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Benjamin Moróne on Linkedin - www.linkedin.com/in/benjamin-moróne-454009112
Zabota website - https://www.zabota.io

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 07 Nov 2025 12:00:00 +0000 iResearch iResearch 1838 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. recruitment automation, talent screening software, international workforce solutions, remote team management, global talent acquisition, cross-border hiring, remote hiring technology, AI recruitment tools, global talent marketplace, remote onboarding systems, distributed workforce management, international HR solutions, remote work culture, cross-cultural recruitment, time zone management, skill assessment tools, virtual assistant hiring, remote talent recruitment, Eastern European workforce, Latin American talent, international hiring, recruitment process optimization, No No Building Bridges Through Authentic Connection with Tru Pettigrew https://podcasts.fame.so/e/1np7x698-building-bridges-through-authentic-connection-with-tru-pettigrew Building Bridges Through Authentic Connection with Tru Pettigrew 179 1 No No z0r45kw0 In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding. In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding.

Tru Pettigrew is an award-winning marketing executive, author, and public speaker with over two decades of experience in advertising and marketing. As the Founder and Chief Bridge Builder of Tru Access, he helps organisations foster trust and understanding across divides. Formerly the first Chief Impact Officer for the Minnesota Timberwolves and Lynx, Tru led community healing after the George Floyd tragedy. He is the author of Millennials Revealed and We Could All Be Bridge Builders, and a recognised leader in inclusion and community impact.

KEY TAKEAWAYS
👉 Uncovering Your Core Gift: The Power of Transferable Skills - Tru shares how his core talent, connecting and influencing through words, fuelled success across careers as a rapper, marketer, and speaker. For marketing leaders, the takeaway is to identify and leverage core, transferable skills within teams. Recognising these underlying strengths helps professionals adapt to new challenges, innovate across roles, and unlock greater organisational potential.
👉 The 95% Rule: Emotional Decision-Making in Marketing - Tru explains that 95% of consumer decisions stem from emotion, not logic. For marketing executives, this means prioritising emotional resonance over rational persuasion. By designing multisensory brand experiences that engage feeling as much as thought, leaders can build stronger audience bonds, deepen brand loyalty, and create campaigns that truly move people beyond features and functions.
👉 The Business Success Multiplier Framework -  Tru reveals that business success multiplies when brands help customers save time, save money, or make life easier, enhanced exponentially by emotional connection. Marketing leaders should assess value propositions against these levers, ensuring campaigns deliver tangible utility and emotional reward. This framework gives CMOs a simple, strategic lens to drive growth, satisfaction, and brand advocacy.
👉 The Frequency-Familiarity-Trust Model for Building Relationships -  Tru introduces a relationship model where frequent, consistent engagement builds familiarity, which naturally develops trust. For marketers, this highlights the importance of continuous customer connection rather than sporadic outreach. By creating meaningful, ongoing touchpoints, brands can strengthen loyalty, foster advocacy, and cultivate long-term equity rooted in genuine human connection rather than one-time transactions.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Tru Pettigrew on LinkedIn - https://www.linkedin.com/in/tru-pettigrew-100aa62/
Tru Access Website - https://tru-access.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 31 Oct 2025 12:00:00 +0000 iResearch iResearch 2965 In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding. In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding. inclusive leadership, qualitative research marketing, brand authenticity, emotional marketing, customer trust building, brand purpose development, trust building strategies, conscious decision making, business relationships, effective communication, brand essence, marketing psychology, bridge building leadership, marketing insights, personal growth, brand development, emotional intelligence, professional transformation, No No [Greatest Hits] Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures https://podcasts.fame.so/e/68r74xln-greatest-hits-understanding-patient-journeys-the-key-to-healthcare-marketing-success-with-gitesh-dubal-of-nova-spark-ventures [Greatest Hits] Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures 178 1 No No 805r9281 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.

With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies.

KEY TAKEAWAYS
👉 Gitesh emphasizes the importance of experiential learning in sales. Transitioning from marketing to sales, he learned firsthand how physicians perceive products and make decisions about patient care. This experience taught him that the answers are not merely found in corporate headquarters but through genuine interactions in the field. By understanding the physician's perspective and collecting data on patient experiences, he was able to triangulate insights that informed better strategies. This insight illustrates that hands-on experience and active listening are crucial for developing effective sales strategies in healthcare.
👉 In his approach to hiring and leadership, Gitesh looks for traits such as hunger, intellectual curiosity, and positivity. He believes that successful salespeople are often those who ask insightful questions, listen attentively, and engage in collaborative problem-solving. Gitesh also shares that assessing candidates involves open-ended questions that reveal their values and accomplishments, especially those that require teamwork and overcoming challenges. By fostering a culture of positivity and encouraging open communication, he creates an environment where insights can flourish, ultimately leading to greater success for both the team and the organization.
👉 Gitesh emphasizes the role of genuine curiosity in fostering meaningful conversations. He argues that allowing discussions to veer off their prescribed agenda can lead to unexpected insights and deeper understanding. This openness is crucial in settings where complex problems need to be addressed. By creating space for tangential dialogues, leaders can uncover issues and opportunities that may not surface within rigid structures. Gitesh shares how breaking away from strict agendas in leadership meetings at his previous company allowed team members to explore significant challenges, enabling them to generate innovative solutions collaboratively. This approach promotes a culture of inquiry and adaptability, essential for navigating the complexities of today’s business landscape.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn
iResearch Website
Gitesh Dubal on LinkedIn
Nova Spark Ventures website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 24 Oct 2025 11:07:00 +0000 iResearch iResearch 2201 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies. healthcare AI implementation, marketing automation tools, healthcare data analytics, patient journey mapping, social media engagement metrics, digital health marketing, marketing mix optimization, healthcare sales techniques, clinical selling, physician engagement, product launch strategy, healthcare stakeholder management, healthcare marketing insights, sales leadership strategies, customer insights, pharmaceutical marketing, healthcare executive leadership, No No How Great Leaders Grow Through Challenge: A Conversation with Arielle Lechner https://podcasts.fame.so/e/vn5jr998-how-great-leaders-grow-through-challenge-a-conversation-with-arielle-lechner How Great Leaders Grow Through Challenge: A Conversation with Arielle Lechner 177 1 No No 80q39ll0 In this episode of Getting to Aha!, host Darshan Mehta welcomes Arielle Lechner, Executive Coach and founder of NewPO, to explore the deep personal transformations that define great leadership. Arielle shares how leaders can evolve from hands-on founders to strategic visionaries, why embracing discomfort drives growth, and how reframing failure accelerates learning. She also explains the power of intuition in decision-making and the importance of confronting imposter syndrome. This conversation offers practical wisdom for anyone seeking to unlock authentic, resilient, and purpose-driven leadership. In this episode of Getting to Aha!, host Darshan Mehta welcomes Arielle Lechner, Executive Coach and founder of NewPO, to explore the deep personal transformations that define great leadership. Arielle shares how leaders can evolve from hands-on founders to strategic visionaries, why embracing discomfort drives growth, and how reframing failure accelerates learning. She also explains the power of intuition in decision-making and the importance of confronting imposter syndrome. This conversation offers practical wisdom for anyone seeking to unlock authentic, resilient, and purpose-driven leadership.

Arielle Lechner is a seasoned executive coach and founder of NewPO, a boutique coaching firm specializing in transformational leadership. With a background in go-to-market strategy for B2B SaaS and Web3 companies, she has transitioned into helping CEOs, founders, and senior leaders navigate high-stakes challenges and achieve transformational results. Her unique approach blends deep leadership psychology with actionable business growth strategies, focusing particularly on early-stage founders at seed and Series A levels. 

KEY TAKEAWAYS
👉 Recognising Leadership Shadows and Imposter Syndrome: Arielle explains that even top leaders experience imposter syndrome and self-doubt. These “shadows” are universal human patterns, not personal flaws. Through executive coaching, leaders can learn to identify and reframe these unconscious behaviours, helping marketing executives make clearer decisions, lead with confidence, and realise their full leadership potential.
👉 Using Discomfort as a Leadership Compass: Arielle introduces “discomfort as a compass,”  the idea that what leaders avoid often holds the key to growth. By leaning into difficult conversations and decisions, marketing executives can uncover valuable insights, accelerate learning, and transform challenges into breakthrough opportunities. Embracing discomfort helps leaders strengthen resilience and drive meaningful progress.
👉 Transformational Coaching for Lasting Change: Arielle distinguishes between surface-level accountability and deep transformational coaching that rewires thinking patterns. True growth, she notes, comes from shifting how leaders think and show up, not just tracking actions. For marketing executives, this deeper work creates sustainable leadership development and long-term impact beyond the coaching engagement.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Arielle Lechner on LinkedIn - https://www.linkedin.com/in/ariellethecoach/ 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 17 Oct 2025 12:00:00 +0000 iResearch iResearch 1800 In this episode of Getting to Aha!, host Darshan Mehta welcomes Arielle Lechner, Executive Coach and founder of NewPO, to explore the deep personal transformations that define great leadership. Arielle shares how leaders can evolve from hands-on founders to strategic visionaries, why embracing discomfort drives growth, and how reframing failure accelerates learning. She also explains the power of intuition in decision-making and the importance of confronting imposter syndrome. This conversation offers practical wisdom for anyone seeking to unlock authentic, resilient, and purpose-driven leadership. In this episode of Getting to Aha!, host Darshan Mehta welcomes Arielle Lechner, Executive Coach and founder of NewPO, to explore the deep personal transformations that define great leadership. Arielle shares how leaders can evolve from hands-on founders to strategic visionaries, why embracing discomfort drives growth, and how reframing failure accelerates learning. She also explains the power of intuition in decision-making and the importance of confronting imposter syndrome. This conversation offers practical wisdom for anyone seeking to unlock authentic, resilient, and purpose-driven leadership. b2b leadership, SaaS leadership, startup coaching, series A leadership, seed stage coaching, founder mentoring, startup leadership, founder psychology, executive development, leadership transition, scaling challenges, CEO coaching, executive coaching, leadership transformation, business psychology, CEO development, professional growth, transformational leadership, Arielle Lechner, NewPO No No [Greatest Hits] Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health https://podcasts.fame.so/e/q80vm118-greatest-hits-unlock-the-secret-to-unleashing-team-creativity [Greatest Hits] Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health 176 1 No No p0knkll1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace.

Marc Kerachsky has diverse work experience, primarily in marketing and leadership roles. He is currently the Chief Marketing Officer at AMC Health and a Co-Founder of VitalConex. Before that, he worked as a Writer, Blogger, Musician, and Stand-Up Comedian at MarcKayeToday. Marc also held various roles at Philips, including Content and Engagement Leader and Senior Director of Global Marketing. He has also worked at GE Ventures and GE Corporate, where he served as Global Director for healthy imagination initiatives.

Marc started his career at GE Healthcare as a Global Product Leader and Marketing Director positions. Marc began their professional journey at RadPharm as the Marketing & Business Development Director. Marc Kerachsky has a Master of Business Administration (MBA) in Marketing from the Fox School of Business at Temple University.

KEY TAKEAWAYS
👉 Marc emphasizes the importance of storytelling, noting that platforms like The Moth have highlighted the power of personal stories. People connect deeply when they see themselves in others' narratives, which applies across various contexts, from marketing to elections. However, storytelling can be a double-edged sword, as it can be used to inspire or manipulate. He stresses the need to understand both the storyteller's intent and the audience's reception.
👉 Marc discusses the origin of VitalConex, born from an "aha moment" shared with a colleague at a Fortune 500 company. After significant customer engagement and internal communication efforts, they realized the disconnect stemmed from a lack of trust. Vital Connect addresses this by fostering psychological safety and ensemble-based teamwork. They run workshops for changing organizations, using improvisation techniques to enhance creativity, confidence, and collaboration, creating a culture that supports effective problem-solving and innovation.
👉 Marc outlines VitalConex’s three-step process: Compose, Connect, and Cultivate. The first step, Compose, emphasizes building trust and psychological safety within teams, allowing individuals to express themselves openly. The second step, Connect, focuses on linking unrelated ideas through exercises like joke mapping, enhancing creativity and communication. Listening is key, and introverts, often better listeners, excel in this. The final step, Cultivate, ensures that the methods learned are sustainable, fostering an environment where trust and creativity continue to thrive even after the workshops end, embedding these practices into the organization.

Listen Now!
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Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:
Darshan Mehta on LinkedIn
iResearch Website
Marc S Kerachsky on LinkedIn
AMC Health Website
VitalConex Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 10 Oct 2025 12:00:00 +0000 iResearch iResearch 2495 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. leadership development, employee engagement strategies, team culture building, executive communication, change management, healthcare marketing, corporate communications, business transformation, organizational change management, employee experience, organizational storytelling, corporate culture transformation, psychological safety, business communication strategies, workplace trust building, No No Crisis to Clarity: Fabiana Lacerca Allen on Intuitive Leadership https://podcasts.fame.so/e/6nr74yw8-crisis-to-clarity-fabiana-lacerca-allen-on-intuitive-leadership Crisis to Clarity: Fabiana Lacerca Allen on Intuitive Leadership 175 1 No No 815r9pl0 In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, a veteran corporate compliance expert with over 30 years of experience advising Fortune 100 companies. Drawing from her extraordinary personal journey, including surviving kidnapping attempts in Argentina, Fabiana shares powerful lessons on crisis management, situational awareness, and intuitive leadership. She reveals how to train your sixth sense, remain calm under pressure, and turn uncertainty into opportunity. The conversation offers practical strategies for building resilience and leading authentically in challenging times. In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, a veteran corporate compliance expert with over 30 years of experience advising Fortune 100 companies. Drawing from her extraordinary personal journey, including surviving kidnapping attempts in Argentina, Fabiana shares powerful lessons on crisis management, situational awareness, and intuitive leadership. She reveals how to train your sixth sense, remain calm under pressure, and turn uncertainty into opportunity. The conversation offers practical strategies for building resilience and leading authentically in challenging times.

Fabiana Lacerca-Allen is the Chief Compliance Officer at Cipla USA and a seasoned C-level executive with over 20 years of experience in the pharmaceutical and biotech industries. She has led global teams in shaping compliance strategies, guiding Fortune 100 companies through FDA and OIG regulations, mergers, acquisitions, and corporate governance. Recognized as a Top Mind by Compliance Week and a Legal Industry Leader by Hispanic Executive Magazine, Fabiana is passionate about fostering ethical, inclusive cultures and driving compliance excellence worldwide.

KEY TAKEAWAYS
👉 Training Situational Awareness for Leaders: Fabiana explains that situational awareness can be systematically trained through daily observation exercises. By memorising details in new environments, leaders sharpen their pattern recognition and risk assessment skills. This practice helps them detect early warning signs, spot opportunities, and respond faster than competitors.
👉 Balancing Data with Intuition: Fabiana highlights that leaders cannot wait for perfect data in fast-moving markets. Combining analysis with intuition enables timely and flexible decision-making. By staying humble and ready to pivot, CMOs and entrepreneurs gain a competitive edge and avoid analysis paralysis in uncertain environments.
👉 Avoiding Critical Negotiation Mistakes: Fabiana identifies three major negotiation pitfalls: over-aggression, lack of transparency, and pursuing wins at all costs. Instead, she stresses preparation and authenticity, which build long-term partnerships. Leaders who shift focus from short-term victories to sustainable trust, foster credibility and more valuable business relationships.
👉 Turning Crisis into Opportunity: Fabiana reframes crises as chances for growth. With preparation, adaptability, and the right mindset, challenges become stepping stones to innovation. For marketing leaders, this approach ensures teams stay productive and resilient during disruptions, transforming potential setbacks into breakthroughs for brand and business growth.

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Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Fabiana Lacerca-Allen on LinkedIn - https://www.linkedin.com/in/flacerca/
Cipla USA Website - https://usa.cipla.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 03 Oct 2025 12:00:00 +0000 iResearch iResearch 2098 In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, a veteran corporate compliance expert with over 30 years of experience advising Fortune 100 companies. Drawing from her extraordinary personal journey, including surviving kidnapping attempts in Argentina, Fabiana shares powerful lessons on crisis management, situational awareness, and intuitive leadership. She reveals how to train your sixth sense, remain calm under pressure, and turn uncertainty into opportunity. The conversation offers practical strategies for building resilience and leading authentically in challenging times. In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, a veteran corporate compliance expert with over 30 years of experience advising Fortune 100 companies. Drawing from her extraordinary personal journey, including surviving kidnapping attempts in Argentina, Fabiana shares powerful lessons on crisis management, situational awareness, and intuitive leadership. She reveals how to train your sixth sense, remain calm under pressure, and turn uncertainty into opportunity. The conversation offers practical strategies for building resilience and leading authentically in challenging times. crisis capable leadership, corporate resilience training, ethical business culture, compliance program design, crisis negotiation, strategic foresight, executive leadership, corporate risk management, business crisis planning, leadership training, organizational compliance, strategic decision-making, crisis management, corporate compliance, leadership development, risk assessment, situational awareness, crisis preparation, No No [Greatest Hits] Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX https://podcasts.fame.so/e/pnll95yn-greatest-hits-combining-process-improvement-and-customer-experience-a-conversation-with-rick-denton-of-ex4cx [Greatest Hits] Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 174 1 No No x0l6vkr0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.

Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One, and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.

KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on LinkedIn - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 26 Sep 2025 12:00:00 +0000 iResearch iResearch 2349 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. AI in customer experience, digital transformation, customer experience technology, VOC analytics, experience design, CX automation trends, CX ROI measurement, business value creation, executive decision making, operational efficiency, customer experience metrics, revenue growth strategies, customer experience strategy, voice of customer programs, business process improvement, customer insights, customer feedback management, CX transformation, No No The Four Pillars of Sustainable Leadership with Michael Price https://podcasts.fame.so/e/x8vlpx68-the-four-pillars-of-sustainable-leadership-with-michael-price The Four Pillars of Sustainable Leadership with Michael Price 173 1 No No 70ypwxz1 In this episode of Getting to Aha!, host Darshan Mehta welcomes Michael Price, VP of Business Development at Orion Groups, to share his powerful story of resilience and leadership. From overcoming depression and health struggles to building a thriving career in healthcare, Michael discusses the importance of self-care, vulnerability, and intentional living. He reveals how prioritising well-being allows leaders to serve others more effectively and why accountability, discomfort, and resilience are essential for sustainable success. In this episode of Getting to Aha!, host Darshan Mehta welcomes Michael Price, VP of Business Development at Orion Groups, to share his powerful story of resilience and leadership. From overcoming depression and health struggles to building a thriving career in healthcare, Michael discusses the importance of self-care, vulnerability, and intentional living. He reveals how prioritising well-being allows leaders to serve others more effectively and why accountability, discomfort, and resilience are essential for sustainable success.

Michael Price is Vice President of Business Development at Orion Groups and Market President for C-Suite for Christ in Charlotte, where he helps leaders integrate faith into the marketplace. With over 20 years of healthcare IT and executive leadership experience, Michael has managed $200M+ in capital initiatives and guided 400+ projects. As CEO of Michael J Price Ventures, he leverages his expertise and personal journey of resilience to champion holistic well-being, servant leadership, and meaningful organizational impact.

KEY TAKEAWAYS
👉 The Selfish-to-Selfless Leadership Principle: Michael explains why leaders must first prioritise their own well-being to effectively serve others. Through intentional routines like morning reflection before technology, leaders can protect energy, avoid burnout, and show up fully present for their teams. An empty cup cannot pour into others; self-care is the foundation of sustainable leadership.
👉 Building Resilience Through Daily Rituals: Michael shares how protecting the first hour of each day from digital distractions builds calm and clarity. Starting with meditation, exercise, or reading helps leaders maintain perspective, reduce decision fatigue, and handle challenges with greater focus. Intentional routines cultivate resilience that supports both professional performance and personal balance.
👉 Accountability as Servant Leadership: Redefining servant leadership, Michael highlights the importance of empowering teams through accountability, not micromanagement. By focusing on the “why” behind initiatives and training others to make sound decisions, leaders prevent burnout and build stronger organisations. This shift creates more capable teams while ensuring leaders reserve energy for strategic contributions and growth.
👉 The Power of Intentional Leadership Focus: Michael emphasises his “Project Self” philosophy, only saying yes where he can add genuine value. Leaders often dilute their impact by overcommitting; instead, conducting needs assessments and aligning with unique strengths drives meaningful outcomes. Intentional focus ensures energy is reserved for high-value activities while empowering others to step into leadership.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Michael Price on LinkedIn - https://www.linkedin.com/in/michael-price-2841b1b7/
Orion Groups Website - https://oriongrps.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 19 Sep 2025 12:00:00 +0000 iResearch iResearch 1919 In this episode of Getting to Aha!, host Darshan Mehta welcomes Michael Price, VP of Business Development at Orion Groups, to share his powerful story of resilience and leadership. From overcoming depression and health struggles to building a thriving career in healthcare, Michael discusses the importance of self-care, vulnerability, and intentional living. He reveals how prioritising well-being allows leaders to serve others more effectively and why accountability, discomfort, and resilience are essential for sustainable success. In this episode of Getting to Aha!, host Darshan Mehta welcomes Michael Price, VP of Business Development at Orion Groups, to share his powerful story of resilience and leadership. From overcoming depression and health struggles to building a thriving career in healthcare, Michael discusses the importance of self-care, vulnerability, and intentional living. He reveals how prioritising well-being allows leaders to serve others more effectively and why accountability, discomfort, and resilience are essential for sustainable success. healthcare administration, hospital management, medical executive leadership, healthcare IT management, clinical operations, healthcare risk management, patient-centric leadership, healthcare executive insights, leadership development, business transformation, executive wellness, corporate mindfulness, professional resilience, strategic decision-making, mental health recovery, healthcare leadership, personal transformation, resilience building, servant leadership, professional growth, faith in business, No No [Greatest Hits] The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant https://podcasts.fame.so/e/x812lv0n-greatest-hits-the-power-of-personalized-corporate-gifting-a-conversation-with-millie-tadewaldt-of-brilliant [Greatest Hits] The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 172 1 No No 713rv420 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI.

Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries.

KEY TAKEAWAYS
👉 While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients. Millie wanted to improve the process of ordering branded merchandise by applying the principles of modern e-commerce, reducing decision fatigue, and increasing confidence in the purchase.
👉 Millie emphasizes the importance of incorporating technology into the swag-buying process and highlights the need to measure the return on investment (ROI) of gifting programs. She suggests that measuring the impact of gifting on various aspects, such as employee happiness, retention, and culture, is crucial to the success of these programs. To measure the emotional impact of gifting, Millie introduces the concept of "thank you notes," where gift recipients are asked to provide feedback on their experience. This feedback is then shared with clients through a real-time dashboard, allowing them to gauge the positive sentiment and employee comments related to gifting. Millie acknowledges that educating clients about measuring the value of gifting and establishing the right foundations for ROI measurement is a significant part of their work.
👉 Millie highlights three opportunities she saw to make Brilliant different from other swag companies. The first was reducing decision fatigue by presenting clients with a curated selection of options that meet their criteria. The second was focusing on great design and presenting products in a visually appealing way. The third opportunity was leveraging technology to make the ordering process more modern and convenient.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Millie Tadewaldt on LinkedIn - https://www.linkedin.com/in/millietadewaldt
Brilliant website - https://www.brilliantmade.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 12 Sep 2025 12:00:00 +0000 iResearch iResearch 2525 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. corporate gifting, customer experience, swag management, business transformation, brand merchandising, customer insights,decision fatigue, gift personalization, customer service excellence, ROI measurement, concierge service, brand loyalty,executive leadership, startup founder journey, Harvard Law graduate, tech entrepreneurship, business development strategy, company scaling No No The Three C’s of Marketing Success with Teresa Low https://podcasts.fame.so/e/r8741w4n-the-three-c-s-of-marketing-success-with-teresa-low The Three C’s of Marketing Success with Teresa Low 171 1 No No k08yrky1 In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth. In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth.

Teresa Low is a seasoned CMO, growth strategist, and executive coach with over 25 years of experience leading Fortune 500, PE-backed, and founder-led companies. Currently Founder, Executive Coach, Brand and Marketing Consultant at Teresa Low Consulting. She has revitalized iconic brands like York, Courvoisier, and ACME through her blend of data-driven insights and creative storytelling. Passionate about transformation, Teresa helps brands scale without losing their essence and coaches high-achieving women to lead with clarity, confidence, and authenticity, consistently unlocking breakthrough growth and lasting impact.

KEY TAKEAWAYS
👉 The Power of Active Listening in Marketing Success: Teresa shows how true consumer connections start with listening, not broadcasting. By approaching relationships like just like dating, and building trust through dialogue, brands can foster authentic engagement. CMOs should prioritise two-way conversations, replacing one-way messages with collaborative consumer interactions that drive loyalty.
👉 Turning Data into Human Truths: Teresa explains how meaningful insights come from connecting patterns across data points to reveal emotional drivers. Her “You Want What We’re Smoking” campaign grew from observing consumer joy in shared experiences. Marketers should look beyond numbers to uncover the deeper feelings that shape behavior.
👉 The Three-Step Framework for Revitalisation: Teresa shares her process: protect brand equity, assess consumer perception, then align with market dynamics. Success comes from balancing authenticity with evolution. CMOs must avoid surface changes and instead reshape brands around what matters most to both consumers and business goals.
👉 The Three C’s of Marketing Leadership: Teresa highlights Curiosity, Courage, and Conviction as keys to breakthrough innovation. Curiosity sparks fresh ideas, courage drives bold moves, and conviction ensures follow-through despite setbacks. Leaders who embrace these traits can transform brands, inspire teams, and navigate uncertainty with confidence.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Teresa Low on LinkedIn - https://www.linkedin.com/in/teresalow/
Teresa Low Consulting Website - https://www.tx4consulting.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 05 Sep 2025 12:00:00 +0000 iResearch iResearch 2269 In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth. In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She discusses the importance of consumer insights, the role of empathy in brand relationships, and how to balance AI tools with human creativity to drive breakthrough marketing growth. Teresa Low, Darshan Mehta, data analysis, AI in marketing, marketing automation, brand purpose, consumer insights technology, data-driven marketing, digital transformation, marketing innovation strategy, brand equity, marketing innovation, consumer research, creative campaigns, brand storytelling, customer engagement, brand revitalization, marketing insights, consumer behavior, brand transformation, marketing strategy, consumer relationships, No No [Greatest Hits] The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods https://podcasts.fame.so/e/x8vlp018-greatest-hits-the-power-of-moringa-a-conversation-with-lisa-curtis-of-kuli-kuli-foods [Greatest Hits] The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods 170 1 No No 70ypw9q1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward.

Lisa is the founder and CEO of Kuli Kuli Foods, a company specializing in superfood powders and snacks made from the sustainable superfood ingredient moringa. The company's products include nutrition bars, green powder, smoothie mixes, and wellness shots. She has been listed in Forbes 30 Under 30 and Inc Magazine’s Top 100 Female Founders, and has been featured in the Wall Street Journal, New York Times, and other media outlets. Lisa is the author of the forthcoming book Happiness is the New Success.

KEY TAKEAWAYS
👉 Lisa discusses the challenges of maintaining the quality of Moringa sourced from different countries, explaining that the quality varies more by farming operation rather than geography. Kuli Kuli Foods has focused on sourcing directly from small farmers and working with partners to ensure high-quality Moringa. Another challenge is processing it in a way that kills pathogens but preserves the nutrients.
👉 Although educating consumers about Moringa once posed a significant challenge, Lisa and her team have resolved this problem by shifting their focus. They did this by emphasizing how Moringa is a superfood and a “benefit”, rather than just an ingredient. Lisa says that with each of their products, they try to make it clear why people should consume them, illustrating what the specific health benefits are. The company's mission is to act as a gateway to health transformation through community-grown superfoods.
👉 Lisa believes that ethical happiness is the new success. She notices that millennials and other young people are desperate for purpose in life; they want jobs to fulfill them in so many ways. This is why traditional markers of success have changed in this economy. Lisa notes how it’s more difficult to buy a house than it used to be, and more young people are waiting to get married. She recommends that, if you can't find a job that you enjoy, go create your own. Lisa believes that the keys to happiness these days include community and finding a higher purpose.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Lisa Curtis on LinkedIn - https://www.linkedin.com/in/lisamariecurtis
Kuli Kuli Foods website - https://www.kulikulifoods.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 29 Aug 2025 12:00:00 +0000 iResearch iResearch 2086 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Darshan Mehta, Lisa Curtis, Kuli Kuli Foods, plant-based nutrition, regenerative agriculture, ethical sourcing, sustainable superfoods, wellness supplements, clean ingredients, global food innovation, community-driven business model, food sustainability trends, health supplement market, moringa superfood, sustainable food business, Kuli Kuli Foods, Peace Corps entrepreneurship, African superfoods, sustainable farming, nutritional supplements, No No Emotional Intelligence: The Key to Customer Loyalty with Joseph Michelli https://podcasts.fame.so/e/1833x2q8-emotional-intelligence-the-key-to-customer-loyalty-with-joseph-michelli Emotional Intelligence: The Key to Customer Loyalty with Joseph Michelli 169 1 No No m0jp9j40 In this episode of Getting to Aha!, host Darshan Mehta talks again with bestselling author and customer experience expert Joseph Michelli, this time about blending technology with genuine human connection. Drawing from his latest book All Business is Personal, Michelli shares strategies for balancing digital convenience with emotional intelligence, avoiding common mistakes in customer engagement, and creating cultures that prioritise authentic relationships. From Mercedes-Benz to One Medical, learn how leading brands enhance loyalty, boost lifetime value, and humanise business in an AI-driven world. In this episode of Getting to Aha!, host Darshan Mehta talks again with bestselling author and customer experience expert Joseph Michelli, this time about blending technology with genuine human connection. Drawing from his latest book All Business is Personal, Michelli shares strategies for balancing digital convenience with emotional intelligence, avoiding common mistakes in customer engagement, and creating cultures that prioritise authentic relationships. From Mercedes-Benz to One Medical, learn how leading brands enhance loyalty, boost lifetime value, and humanise business in an AI-driven world.

Joseph Michelli is an American psychologist, organizational consultant, and globally sought-after speaker renowned for his expertise in customer experience and business relationships. A New York Times #1 bestselling author of multiple titles, including The Starbucks Experience and Driven to Delight, he helps leaders design loyalty-building, human-centred experiences. With a Ph.D. in Clinical Psychology from USC, multiple global customer service honours, and in his latest book, All Business is Personal, he champions blending digital innovation with genuine emotional connection to drive lasting customer loyalty.

KEY TAKEAWAYS
👉 The Power of Emotional Intelligence in Business Success: Joseph shows how emotional drivers, not just data, build lasting customer relationships and business success. His Mercedes-Benz “Drive a Star Home” program boosted sales and satisfaction by fostering employee-product emotional bonds. CMOs can replicate this by ensuring teams personally experience offerings to create authentic customer connections.
👉 The 300% Lifetime Value Effect of Personal Connections: Research shows personal emotional connections boost customer lifetime value by 300% over transactional ties. Such bonds foster trust, loyalty, and resistance to price-based switching. CMOs should prioritise emotional engagement across touchpoints, as its long-term financial impact far exceeds traditional discount-driven strategies.
👉 Three Critical Mistakes in CX Design: Joseph explains how many brands misjudge technology’s role, overestimating its emotional impact or underestimating its friction-removing value. Without defining desired customer emotions, consistency falters. Success requires balancing digital efficiency with human connection, clearly articulating emotional goals, and empowering teams to deliver them through both tech and personal engagement.
👉 Future-Proofing Through Customer Understanding: Joseph reminds us that in a world racing toward new tech, success still begins with truly knowing your customers. What they say they need and what they don’t say. Instead of chasing every trend, use technology to amplify your strengths and deepen human connections. Let customer insights guide your choices, always aiming for the feelings you want them to carry away.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Joseph Michelli on LinkedIn - https://www.linkedin.com/in/josephmichelli/
Joseph Michelli Website - https://www.josephmichelli.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 22 Aug 2025 12:00:00 +0000 iResearch iResearch 2354 In this episode of Getting to Aha!, host Darshan Mehta talks again with bestselling author and customer experience expert Joseph Michelli, this time about blending technology with genuine human connection. Drawing from his latest book All Business is Personal, Michelli shares strategies for balancing digital convenience with emotional intelligence, avoiding common mistakes in customer engagement, and creating cultures that prioritise authentic relationships. From Mercedes-Benz to One Medical, learn how leading brands enhance loyalty, boost lifetime value, and humanise business in an AI-driven world. In this episode of Getting to Aha!, host Darshan Mehta talks again with bestselling author and customer experience expert Joseph Michelli, this time about blending technology with genuine human connection. Drawing from his latest book All Business is Personal, Michelli shares strategies for balancing digital convenience with emotional intelligence, avoiding common mistakes in customer engagement, and creating cultures that prioritise authentic relationships. From Mercedes-Benz to One Medical, learn how leading brands enhance loyalty, boost lifetime value, and humanise business in an AI-driven world. Joseph Michelli, Darshan Mehta, AI in customer experience, personalized healthcare technology, omnichannel customer engagement, emotional brand connection, digital-human experience balance, executive leadership insights, customer-centric business models, brand innovation strategy, digital transformation leadership, business growth tactics, customer experience strategy, business personalization, human-centered technology, No No Why Hospitality Needs Human Connection: Insights from Anne-Sophie Baret https://podcasts.fame.so/e/0njyw008-why-hospitality-needs-human-connection-insights-from-anne-sophie-baret Why Hospitality Needs Human Connection: Insights from Anne-Sophie Baret 168 1 No No 40pqlmm1 Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values. Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values.

Anne-Sophie Baret is Head of Product Marketing & Trade Marketing at Club Med, with over 15 years of experience in hospitality marketing. She leads 360° strategies that drive innovation, guest satisfaction, and global brand growth, most notably with projects like Club Med Michès and Québec. Anne-Sophie is also the founder of Sagesse, a wellness consultancy empowering organisations through emotional intelligence and authentic leadership. Her work blends strategic vision with heartfelt purpose to create experiences that truly resonate with people worldwide.

KEY TAKEAWAYS
👉 Anne-Sophie reframes hospitality as a platform for self-discovery and connection. She explains how Club Med shifted from service-based to experience-based offerings, like communal dining and cultural programs, to meet modern travellers’ desire for authenticity and emotional resonance.
👉 She also highlights the power of simplicity, sharing how a low-cost sunset ritual became one of Club Med’s most beloved experiences. She encourages brands to prioritise authentic, participatory moments over elaborate entertainment or tech-heavy solutions.
👉 Anne-Sophie shows how frontline insights can drive powerful innovation. A casual spa conversation during quarantine, sparked Club Med’s successful WellnessFusion programme, proving that listening to employees and customers can uncover transformative ideas.
👉 Anne-Sophie champions building community through shared brand experiences. She explains how Club Med fosters organic, post-stay communities via common-interest activities and social media engagement, offering a deeper, more enduring loyalty model than points-based programmes.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Anne-Sophie Baret on LinkedIn - https://www.linkedin.com/in/anne-sophie-baret/
Club Med Website - https://www.clubmed.us/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 15 Aug 2025 12:00:00 +0000 iResearch iResearch 2016 Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values. Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values. B2B hospitality marketing, B2C travel marketing, resort marketing strategy, hospitality brand development, travel industry innovation, guest experience design, hospitality brand strategy, product marketing leadership, marketing innovation, customer engagement, marketing ROI, brand positioning, luxury travel marketing, resort activities, guest satisfaction, travel industry trends, destination marketing, cultural experiences, hospitality marketing, Club Med resorts, travel experiences, wellness tourism, customer experience, all-inclusive resorts, No No [Greatest Hits] Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker https://podcasts.fame.so/e/68r76jqn-greatest-hits-following-your-passion-greg-segal-s-journey-from-lawyer-to-filmmaker [Greatest Hits] Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker 167 1 No No 805rvjw1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director, and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director, and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok.

Greg Segal is a writer/director and producer based in New York and Asia. He has also worked as an independent producer and legal counsel to production companies' writers, directors, and actors. Greg wrote and directed feature films including The Expat, Chasing Lights, Should've Been Romeo, and Sinners & Saints. He is also a practicing attorney and focuses his practice in corporate law; he is the founder of the Law Office of Gregory Segal.

KEY TAKEAWAYS
👉 Greg's decision to switch careers and pursue his passion for filmmaking earlier than planned serves as a powerful reminder of the importance of prioritizing one's passions. His realization (triggered by 9/11), compelled him to reevaluate his goals and embrace a fulfilling career path. This highlights the need to listen to and act upon our own desires, rather than delaying them indefinitely. By prioritizing his passion for filmmaking, Greg was able to find greater fulfillment and purpose in his career.
👉 Greg's habit of going for walks to reflect and ponder on his life choices emphasizes the value of taking time to contemplate and find clarity. In today's fast-paced world, the ability to pause, introspect, and make informed decisions is crucial. This practice enables individuals to align their choices with their long-term goals and aspirations. Greg's dedication to self-reflection highlights the importance of mindfulness and self-awareness in career transitions. By taking the time to reflect on his career path, Greg was able to make strategic decisions that aligned with his passions and values.
👉 Greg's experience in creating vertical movies for platforms such as TikTok highlights the importance of adapting storytelling techniques to suit different platforms and formats. In a rapidly evolving digital landscape, businesses must understand their customers' preferences and deliver content that captures their attention. This necessitates a deep understanding of customer insights and the ability to tailor content to meet their needs and expectations.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Greg Segal on LinkedIn - https://www.linkedin.com/in/gregory-segal-449221a
Greg Segal on IMDB - https://www.imdb.com/name/nm1639176/bio/?ref_=nm_ov_bio_sm

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 08 Aug 2025 12:00:00 +0000 iResearch iResearch 2253 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director, and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director, and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. vertical content creation, mobile-first entertainment, TikTok storytelling, international film markets, Asian film industry, digital film distribution, career pivot strategies, professional reinvention, work-life balance, remote work lifestyle, global entrepreneurship, creative business ventures, career transitions, filmmaking journey, legal to entertainment, expat experiences, storytelling in film, life decisions, No No [Greatest Hits] The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters https://podcasts.fame.so/e/0njywv68-greatest-hits-the-importance-of-empathy-in-sales-management-insights-from-alan-versteeg-global-chief-revenue-officer-at-growth-matters [Greatest Hits] The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 166 1 No No 40pqly51 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales and the role of sales managers. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales and the role of sales managers.

Alan Versteeg is an engineer turned sales management expert with over two decades of experience in the sales industry. He is the Global Chief Revenue Officer at Growth Matters, who aims to drive sustainable growth in businesses by embedding practical sales execution disciplines. Previously, Alan was the founder of HiredResults (2011 - Aug 2013), and served as the Master Affiliate | South AfricaMaster Affiliate at Frontline Learning (2011 - 2012).

KEY TAKEAWAYS
👉 Alan emphasizes the importance of customer insights in driving business success and shares his frustration with the lack of focus on sales managers in training and development programs. He believes that without investing in sales managers, no amount of training or enablement can have a sustainable impact on sales performance. When asked about the top three characteristics of an effective sales manager, Alan highlights the importance of understanding the broader role of driving customer value, having a passion for unlocking potential in others, and the ability to remain steadfast in the chaos of the sales environment.
👉 Discussing the topic of customer value and how to convey it to salespeople, Alan explains that value is about relevance and closing the gap between customer expectations and experiences. He suggests that salespeople need to be continuously focused on understanding what value means to their customers and engineering systems to close that gap. Darshan and Alan discuss the Socratic method of selling, which involves asking questions to guide customers to insights and deeper understanding, and agree that this approach is effective in establishing a connection and solving customer problems.
👉 Alan believes that empathy is the most important human trait for a salesperson as it enables them to step into the customer's shoes and understand their needs and challenges. Empathy fosters curiosity and customer-centricity, which are essential for building strong relationships and driving sales success. He emphasizes that if people want to connect with you, they show interest in you, and empathy is about understanding what others are going through. Alan adds that objection handling is a lack of empathy, as empathy can prevent objections from arising in the first place. They discuss the concept of “noble intent” and how it can be trained to improve empathy. By focusing on the right mindset and meaning, salespeople can build empathy by asking good questions that lead customers to insights and show that they care about their world.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Alan Versteeg on LinkedIn - https://www.linkedin.com/in/alanversteeg
Growth Matters website: https://www.growthmattersintl.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 01 Aug 2025 12:00:00 +0000 iResearch iResearch 1994 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales and the role of sales managers. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales and the role of sales managers. sales management expertise, sales leadership development, customer value creation, noble purpose selling, sales coaching fundamentals, engineering to sales transition, virtual selling techniques, sales manager characteristics, emotional intelligence in sales, empathy in sales leadership , generative AI in sales, virtual sales management, human-to-human selling, question-based coaching, sales technology integration, sales transformation strategy, revenue leadership, sales team development, customer insights management, sales performance optimization No No Why Well-Being and Performance Must Coexist: A Conversation with Mohan Sivaloganathan https://podcasts.fame.so/e/28xz2yk8-why-well-being-and-performance-must-coexist-a-conversation-with-mohan-sivaloganathan Why Well-Being and Performance Must Coexist: A Conversation with Mohan Sivaloganathan 165 1 No No 60mkm970 In this episode of Getting to Aha!, host Darshan Mehta sits down with Mohan Sivaloganathan, founder of Harmonious Leadership, to discuss a revolutionary approach to leadership that unites well-being with performance. Together, they explore why outdated leadership models fall short and how joy-centered, sustainable practices can boost engagement, collaboration, and innovation. With frameworks like “Unity of Purpose” and strategies to build lasting culture change, Mohan shares powerful insights to help leaders drive meaningful transformation in uncertain times. In this episode of Getting to Aha!, host Darshan Mehta sits down with Mohan Sivaloganathan, founder of Harmonious Leadership, to discuss a revolutionary approach to leadership that unites well-being with performance. Together, they explore why outdated leadership models fall short and how joy-centered, sustainable practices can boost engagement, collaboration, and innovation. With frameworks like “Unity of Purpose” and strategies to build lasting culture change, Mohan shares powerful insights to help leaders drive meaningful transformation in uncertain times.

Mohan Sivaloganathan is the founder of Harmonious Leadership, helping organizations reimagine leadership by aligning performance with well-being. A former CEO and strategic advisor with 20+ years of experience, Mohan guides transformative change across sectors. His work blends identity, strategy, and storytelling to build cultures where leaders and bold ideas thrive. A TED speaker, recognized changemaker, and hip-hop artist by night, Mohan brings authenticity, creativity, and vision to every engagement, challenging outdated norms and activating the next era of inclusive, people-first leadership.

KEY TAKEAWAYS
👉 Mohan introduces the “Unity of Purpose” concept, showing how it breaks down silos, boosts cross-functional collaboration, and connects teams to shared goals. At Our Turn, this approach helped achieve a 100% employee Net Promoter Score and drove impactful policy change through enhanced alignment and teamwork.
👉 Mohan outlines a three-step framework for sustainable leadership transformation: shift mindsets, introduce new leadership characteristics, and embed changes through performance systems. This method helped Our Turn foster innovation and deep employee engagement even under pressure.
👉 Mohan reframes joy as a strategic leadership tool; not a luxury. He explains how intentionally cultivating joy builds resilience, fuels innovation, and supports sustained high performance, especially in uncertain times, as demonstrated during resource-constrained periods at Our Turn.
👉 Mohan advocates integrating creativity, like music, storytelling, and film, into leadership development. He explains how this approach helps leaders embody new mindsets and unlock emotional intelligence, especially among technical teams, enriching team culture and development efforts.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Mohan Sivaloganathan on LinkedIn - https://www.linkedin.com/in/msivaloganathan/
Harmonious Leadership Website - https://www.harmoniousleaders.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 25 Jul 2025 12:00:00 +0000 iResearch iResearch 2070 In this episode of Getting to Aha!, host Darshan Mehta sits down with Mohan Sivaloganathan, founder of Harmonious Leadership, to discuss a revolutionary approach to leadership that unites well-being with performance. Together, they explore why outdated leadership models fall short and how joy-centered, sustainable practices can boost engagement, collaboration, and innovation. With frameworks like “Unity of Purpose” and strategies to build lasting culture change, Mohan shares powerful insights to help leaders drive meaningful transformation in uncertain times. In this episode of Getting to Aha!, host Darshan Mehta sits down with Mohan Sivaloganathan, founder of Harmonious Leadership, to discuss a revolutionary approach to leadership that unites well-being with performance. Together, they explore why outdated leadership models fall short and how joy-centered, sustainable practices can boost engagement, collaboration, and innovation. With frameworks like “Unity of Purpose” and strategies to build lasting culture change, Mohan shares powerful insights to help leaders drive meaningful transformation in uncertain times. Gen Z leadership, workplace harmony, employee wellbeing, sustainable leadership, inclusive leadership, leadership consciousness, harmonious leadership, leadership strategies, workplace innovation, talent retention, leadership mindset, organizational change, executive development, leadership transformation, organizational culture, social impact, mindset change, workplace wellbeing, No No [Greatest Hits] Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound https://podcasts.fame.so/e/lnqw3m2n-greatest-hits-disruptive-innovation-in-the-restaurant-industry-insights-from-steve-bigari-evp-ai-for-restaurants-at-soundhound [Greatest Hits] Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 164 1 No No 81nv26k1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry.

Steve Bigari has over forty years in the restaurant industry and has founded several businesses, including Mr. Biggs in 2005 and SYNQ3 Restaurant Solutions; he was the CEO of SYNQ3, a provider of restaurant solutions with a focus on technology and customer experience, for over sixteen years. Steve is currently the EVP, AI for Restaurants at SoundHound, and co-hosts Techuisine, a restaurant technology podcast exploring the latest trends and innovations in restaurant technology.

KEY TAKEAWAYS
👉 Looking forward, Steve anticipates three trends that will reshape the future of the restaurant industry: staffing, training, and costs. He suggests that serious staffing shortages are affecting the industry, causing some establishments to be unable to open. Steve adds that laws being passed may exacerbate this problem. Secondly, while AI can never fully replace a human, Steve says that it can supplement certain processes. Lastly, he recommends adapting to different languages and cultures for those organizations that want to expand globally. He says that “everything is moving so quickly right now. I've never seen anything like it in all my years.”
👉 Steve offers clients a set of seven key questions to ask whenever someone tries to sell them a product or solution. The first is, “Can you give me a demo right now?” A quick way to gauge how ready and real the product is. The second question digs deeper: “Can we try it in a live environment, like an actual restaurant that’s operating today?” This helps determine whether the solution holds up under real-world conditions. Next, he asks, “Are humans used anywhere in the process?” a critical question, especially for AI tools that often rely on human input to fill in gaps, where the technology isn’t quite there yet. The fourth question is about timing: “How long until I see the results you're promising today?” The fifth gets into scalability: “What’s your process for rolling this out in restaurants?” The sixth asks whether the product is backed by a patent, which speaks to how defensible or unique the technology is. Finally, Steve asks, “Do you own the tech stack you’re selling?” because if the vendor doesn’t own what they’re offering, it could lead to serious problems down the line.
👉 Ultimately, Steve is enthusiastic about the rapid developments in the restaurant industry. Despite being a self-professed “old restaurant guy”, he loves meeting clients who are cutting-edge thinkers. He is particularly excited by advancements in drive-through technology, suggesting that it could “appear in every aspect of your life in retail, hotels, hospitality, travel”.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Steve Bigari on LinkedIn - https://www.linkedin.com/in/steve-bigari-b827ab5
Soundhound website: https://www.soundhound.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 18 Jul 2025 12:00:00 +0000 iResearch iResearch 2015 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. AI restaurant solutions, voice-enabled ordering systems, smart restaurant technology, restaurant automation trends, contactless ordering solutions, restaurant tech innovation 2024, generative AI in restaurants, restaurant IoT integration, restaurant innovation strategy, restaurant technology ROI, restaurant operations management, customer service automation, restaurant digital transformation, business process optimization, restaurant technology innovation, AI drive-thru solutions, customer experience optimization, restaurant automation, SoundHound restaurant solutions, digital transformation in restaurants, Soundhound, No No Why Storytelling Beats Strategy in Education Marketing with Joseph Lapin https://podcasts.fame.so/e/vn5jzjx8-why-storytelling-beats-strategy-in-education-marketing-with-joseph-lapin Why Storytelling Beats Strategy in Education Marketing with Joseph Lapin 163 1 No No 80q3k360 In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you’re in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation. In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you’re in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation.

Joseph Lapin is the founder of Campbell Learn, where he helps higher education institutions and edtech organizations drive scalable growth through strategic marketing, storytelling, and enrollment journey design. A seasoned marketing leader, he previously served as head of marketing at Bisk and co-founded Circa Interactive, leading both to industry recognition and acquisition. With deep expertise in enrollment growth, content strategy, and digital innovation, Joseph partners with universities to create transformative student experiences that drive engagement, differentiation, and long-term success.

KEY TAKEAWAYS
👉 Joseph explains the three pillars of effective storytelling: clear individual desires, customer-centric narratives, and measurable outcomes. For Northwestern Law, this approach shifted focus from lawyers to STEM professionals needing legal skills, boosting engagement and lowering acquisition costs, by aligning messaging with real career goals.
👉 Joseph breaks down how conflict in storytelling doesn’t require “slaying dragons.” Instead, it’s about showing real people overcoming everyday challenges. He shares the story of a mother driven into education policy by her child’s struggles, highlighting how relatable tension drives deeper audience connection.
👉 Joseph reveals why emotional connection matters more than what audiences say they want. He cites Henry Ford and Apple as examples, explaining how tapping into subconscious motivations through testing and emotion-first messaging leads to more compelling, high-converting campaigns.
👉 Joseph shows how a San Diego brewery stood out in a crowded IPA market by highlighting the founders’ shipbuilding roots. Instead of focusing on product specs, they leaned into brand heritage, proving that authentic founder stories linked to universal themes can powerfully differentiate in saturated markets.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Joseph Lapin on LinkedIn - https://www.linkedin.com/in/joseph-lapin/
Campbell Learn on LinkedIn - https://www.linkedin.com/company/campbell-learn/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 11 Jul 2025 12:00:00 +0000 iResearch iResearch 2153 In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you’re in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation. In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you’re in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation. storytelling in marketing, higher education marketing, hero's journey marketing, emotional marketing strategy, brand storytelling, educational transformation, customer journey mapping, enrollment marketing, university branding, direct response marketing, conflict in storytelling, marketing ROI, student recruitment, marketing agency founder, higher education consultant, brand strategist, marketing leadership, enrollment growth, marketing innovation, student engagement No No TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing https://podcasts.fame.so/e/1n33yq4n-tiktok-to-town-hall-jeff-harmon-on-reinventing-university-marketing TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing 162 1 No No m1jpy4z1 On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today. On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today.

Jeff Harmon is a seasoned marketing and communications executive with a proven track record of driving revenue growth, elevating brands, and fostering cross-functional collaboration. With experience spanning higher education, health and wellness, software, and web development, Jeff excels in strategic marketing, brand management, and data-driven decision-making. His expertise includes crisis communications, content strategy, and integrated media planning. Known for leading high-energy, creative teams, Jeff leverages analytics, customer insights, and digital tools to deliver impactful, measurable results across diverse industries and platforms.

KEY TAKEAWAYS
👉 Jeff shares how TikTok has reshaped higher ed marketing by requiring fast, authentic content that connects with Gen Z. By empowering student workers to co-create and critique content, Southern Illinois University boosts engagement and builds brand awareness through organic storytelling tailored to the platform’s unique culture.
👉 Jeff outlines a strategic geographic targeting framework that focuses digital advertising and outreach within 13–14 nearby states. By concentrating resources and partnering with local high schools and community colleges, this approach reversed a decade-long enrollment decline and fueled consistent student growth.
👉 Jeff explains how community focus groups revealed surprising brand perceptions, leading to the "Discover Your Unexpected" campaign. Testing taglines via digital ads helped refine messaging, ensuring emotional resonance with prospective students while creating a distinct identity that stands out from larger competitors.
👉 Jeff emphasizes the value of a student-centered feedback loop by employing 25+ student workers across departments. These students provide ongoing input on messaging and creative, helping ensure relevance and resonance, especially on rapidly evolving platforms like social media.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Jeff Harmon on LinkedIn - https://www.linkedin.com/in/jeff-harmon-abb4422/
Southern Illinois University Carbondale Website - https://siu.edu/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 04 Jul 2025 12:00:00 +0000 iResearch iResearch 1689 On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today. On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today. TikTok university marketing, AI in higher education marketing, Gen Z student recruitment, digital advertising education, university social media strategy, social media marketing education, student recruitment, university branding, marketing ROI, enrollment funnel, marketing analytics education, higher education marketing, university marketing strategy, digital marketing in education, marketing communications, enrollment marketing, No No [Greatest Hits] Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited https://podcasts.fame.so/e/qn0v5zmn-greatest-hits-exploring-the-world-a-journey-of-aha-moments-with-heath-tredell-of-bablake-house-limited [Greatest Hits] Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 161 1 No No p1kn53k0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions.

Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers holistic well-being, a homely environment and exceptional care. He also holds an Economics and Marketing degree from Warwick Business School and a teaching qualification. Heath is currently attempting to sail around the world with his wife.

KEY TAKEAWAYS
👉 Heath realized the importance of balancing three facets of life: time, money, and health. He realized that the choices people make with their money can greatly impact their life experiences. This realization inspired him to prioritize experiences over material possessions and set a goal to retire early and travel the world. Heath emphasizes that people have a lot less time than they think, so they should plan accordingly.
👉 In his second year of university, Heath met two old ladies with similar socio-economic backgrounds. He observed that one had chosen a path that had given her wonderful memories she could look back on, but the other hadn’t. He realized that he never wanted to be the old person in a care home who has no stories to tell and no life experiences to look back on. Heath admits that, although this might lead to some regrets, it would also lead to joy.
👉 Despite having no prior sailing experience, Heath and his wife are aiming to spend the next decade sailing around the world to explore different cultures and beautiful locations. They have already sailed through France, Monaco, Italy, Sicily, Greece, Albania, and are currently in Montenegro. They plan to sail westwards and eventually circumnavigate the globe. Heath emphasizes that their goal is not just to see beaches but to experience diverse cultures and immerse themselves in different countries. They believe in making the most of life.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Sawasdeekat YouTube channel: https://www.youtube.com/@Sawasdeekat
Bablake House website: https://www.bablakehouse.co.uk

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 27 Jun 2025 12:00:00 +0000 iResearch iResearch 2596 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions. Darshan Mehta, Heath Tredell, Bablake House Limited, Travel and exploration, Retiring early, Sailing around the world, Prioritizing experiences over material possessions, Care home business, COVID-19 pandemic setbacks, Buying a boat, YouTube channel documenting, YT Channel Journey No No Turning Customer Feedback into Growth Engines with Don Polite https://podcasts.fame.so/e/68r7910n-turning-customer-feedback-into-growth-engines-with-don-polite Turning Customer Feedback into Growth Engines with Don Polite 160 1 No No 805rqkn1 On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership. On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

Don Polite is a seasoned marketing executive with a track record at companies like Johnson Controls, Abbott, Disney, and Nestlé. He has led multimillion-dollar campaigns, managed high-profile partnerships, and driven strategic transformations. A Northwestern and Kellogg alum, Don is also a board member and guest lecturer, committed to building strong teams and impactful brand experiences.

KEY TAKEAWAYS
👉 Don shares how marketing becomes a strategic growth driver when deeply integrated with finance, product, and sales teams. By establishing regular cross-functional touchpoints, marketers align insights with business goals, enabling better product development and making it easier to secure investment from leadership.
👉 Don outlines his approach to building Voice of Customer programs by starting with subject matter experts. He explains how combining annual deep-dive surveys with real-time touchpoint feedback and always closing the loop with customers ensures trust, participation, and actionable insights across the organization.
👉 Don introduces the “60-40 Approach” to customer insights, balancing 60% quantitative data with 40% qualitative input. He explains that open-ended questions and follow-up conversations reveal critical context, especially in complex B2B environments, leading to more precise product and service improvements.
👉 Don emphasizes the need for diverse, team-oriented marketers who bring curiosity and cross-industry experience. He shares how collaborative mindsets and a “team-first” culture drive innovation, challenge assumptions, and enable continuous improvement across marketing functions.
👉 Don explains how marketers must evolve into organizational evangelists, connecting customer needs with enterprise-wide solutions. This means moving beyond siloed tactics to influence business strategy, unify departments, and demonstrate how marketing insights fuel performance across the full customer journey.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
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RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Don Polite on LinkedIn - https://www.linkedin.com/in/donaldpolite/
SKYGEN USA Website - https://www.skygenusa.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Jun 2025 12:00:00 +0000 iResearch iResearch 2058 On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership. On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership. Darshan Mehta, Don Polite, SKYGEN USA, AI in marketing, healthcare software marketing, marketing automation, customer journey analytics, digital transformation, marketing technology, personalization strategies, data-driven marketing, CMO insights, marketing executive career, healthcare technology marketing, B2B marketing strategy, corporate marketing leadership, marketing team management, SaaS marketing, marketing leadership, customer insights, voice of customer program, healthcare marketing, marketing analytics, brand strategy, marketing transformation, No No [Greatest Hits] Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe https://podcasts.fame.so/e/18p7yj9n-greatest-hits-misconceptions-and-realities-exploring-performance-enhancement-with-dustin-elliott-of-the-vitamin-shoppe [Greatest Hits] Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 159 1 No No z1r46nw1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare.

Dustin Elliott is the Senior Brand Manager at The Vitamin Shoppe and has over two decades of experience in the health and wellness industry. At The Vitamin Shoppe, he is responsible for branding strategy, product development, business management, and customer and market analysis. He holds a Bachelor's in Exercise Physiology from Florida International University.

KEY TAKEAWAYS
👉 Dustin discusses the misconceptions people have about nutrition and performance enhancement, including the association of performance enhancement with detriment to health and the negative perception of pharmaceuticals in this space. He explains that he wants to expand the definition of ‘performance enhancement’ to relate more to self-improvement, whether for elite athletes or for everyday individuals striving to be the best at what they do. Due to negative press, the public often takes a negative view of performance enhancement, but Dustin says it can increase longevity and have long-term health benefits if people practice restraint.
👉 Dustin’s experience with lymphoma changed his outlook on health and well-being. He began to understand the significance of gut health after chemotherapy led to acid reflux and other digestive issues. Dustin says that one of the big things that has changed for him is how the gut impacts not only performance, where you have a lot of researchers who are looking at the gut biomes of athletes, but also how it impacts human health in general. This has led to Dustin placing a higher value on things like fiber intake to support the gut biome. Never forget about the gut-brain connection!
👉 Dustin notes the growing trend for functional foods and the potential for healthier alternatives to processed snacks to improve overall health and combat obesity, expressing concerns about the impact of artificial sweeteners and processed ingredients on gut health. He also explores the challenges of changing people's choices and preferences when it comes to food, acknowledging that processed foods are still prevalent. However, Dustin still expresses hope that functional food options will become more readily available and affordable, leading to healthier choices for everyday individuals.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Dustin Elliot on LinkedIn - https://www.linkedin.com/in/duelliott
The Vitamin Shoppe website: https://www.vitaminshoppe.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 Jun 2025 12:00:00 +0000 iResearch iResearch 2580 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Darshan Mehta, Dustin Elliott, Vitamin Shoppe, Customer insights for businesses, Supplements industry, Nutrition and performance enhancement, Gut biome and human health, Functional foods and healthier alternatives, Impact of clinics on customer preferences, Nutrition education and processed foods, Artificial sweeteners and gut health, Liquid diets and exercise for weight gain, Nutrition and social aspects of human health No No Ken Kring on Thinking Beyond Silos: The Power of Integration https://podcasts.fame.so/e/l8qw3yk8-ken-kring-on-thinking-beyond-silos-the-power-of-integration Ken Kring on Thinking Beyond Silos: The Power of Integration 158 1 No No 80nv2570 On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today’s complex business landscape. On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today’s complex business landscape.

Ken Kring is a seasoned business leader and strategic marketing expert, known for his innovative approach to integrated thinking and business strategy. With extensive experience at major retailers including Walmart, Walgreens, and Sears Holding Corporation, Ken has developed expertise in designing and executing initiatives that overcome barriers, shift perceptions, and drive profitable behaviors. He previously worked with Rooted Wealth Advisors and Cancer Treatment Centers of America, where he honed his methodology for understanding business flows and customer experience.

KEY TAKEAWAYS
👉 Ken introduces the “Puzzle Box Lid” principle as a metaphor for integrated thinking. He explains that departments operate in isolation without a shared vision of the bigger picture. By aligning teams around this unifying framework, companies like Walmart become agile and responsive, while those like Sears suffer from siloed inefficiency.
👉 Ken outlines his Six-Step Brand Positioning Framework, a fill-in-the-blank system that helps businesses shift customer behavior. By identifying current and desired perceptions, and the barriers in between, this approach aligns marketing and operations, turning strategic intent into measurable outcomes across large, complex organizations.
👉 Ken shares the “Head-to-Heart” customer journey model to illustrate how customers move from awareness to loyalty. By diagnosing where customers are stuck, whether in cognition (“head”) or emotion/experience (“heart”), teams can tailor solutions precisely, turning stalled initiatives into actionable strategies that enhance retention and engagement.
👉 Ken discusses the three fundamental elements of successful business flow: customer experience, operational efficiency, and decision impact. He explains how businesses that internalize these flows can move with agility, like “100 pounds of piranhas,” instead of lumbering like “one 100-pound shark”—a metaphor for responsiveness and coordination.
👉 Ken emphasizes that integrated thinking isn't just strategy; it’s a mindset shift. He shows how even the most effective frameworks fail without organizational buy-in and highlights the need for visualizing relationships between data points, rather than focusing on isolated metrics, to drive smarter, faster, and more connected decisions.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Ken Kring on LinkedIn - https://www.linkedin.com/in/kenkring/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 06 Jun 2025 12:00:00 +0000 iResearch iResearch 2382 On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today’s complex business landscape. On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today’s complex business landscape. integrated thinking, business strategy, organizational flow, customer experience, business communication, brand positioning, business flows, decision making process, organizational alignment, business leaders, corporate strategists, marketing executives, organizational change managers, business consultants, strategic integration, customer journey mapping, cross-functional collaboration, business transformation, organizational effectiveness, retail strategy, corporate communications, business model optimization, strategic planning, change management No No [Greatest Hits] Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency https://podcasts.fame.so/e/28xzyr58-greatest-hits-building-brands-through-creative-storytelling-lessons-from-matt-swieca-of-the-martin-agency [Greatest Hits] Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 157 1 No No 60mk9qw0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. The agency has a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.

KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that the quick, unpolished videos end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural, and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that conventional advertising cannot.
👉 Darshan and Matt discuss the Martin Agency's success and what sets it apart. Matt attributes their success to how they tailor their campaigns based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.

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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 30 May 2025 12:00:00 +0000 iResearch iResearch 1836 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. Customer insights podcast, video production, Content consumption, Social media advertising, Influencer marketing, Traditional digital ads, Brand-building, Tangible ROI, Creative storytelling, Digital marketing and advertising, No No Neil Twa on Cracking the Code to $100M Amazon FBA Success https://podcasts.fame.so/e/1n2ryk1n-neil-twa-on-cracking-the-code-to-100m-amazon-fba-success Neil Twa on Cracking the Code to $100M Amazon FBA Success 156 1 No No 2199jxp1 In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace.
In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace.

Neil Twa is the CEO of Voltage Holdings, a company that launches, operates, and acquires e-commerce brands focusing on Amazon FBA. With over a decade of experience and $ 100 M+ in sales, Neil helps aspiring entrepreneurs build “almost automated” income streams through his proven 5:5 Game Plan. His unique "pay as you profit" model offers hands-on mentoring, brand-building strategies, and done-for-you services that empower sellers to scale profitably and exit successfully, all with minimal weekly time commitment.

KEY TAKEAWAYS
👉 Neil introduces the “Green Light Process,” a data-driven framework for product selection using four key metrics, including search volume, pricing, and margin to validate ideas. This approach eliminates guesswork and reduces risk, enabling more consistent and successful product launches.
👉 Neil emphasizes the power of premium packaging, advocating for “iPhone-style” presentation to elevate brand perception. By leading with design and quality, sellers can command higher prices and differentiate from commodity competitors early on.
👉 Treating Amazon as a serious business, not a side hustle, is critical, Neil explains. He recommends investing $100K+ in the first year to capture just 1% of large markets with a 3–5 year exit strategy rooted in sustained brand building.
👉 Neil outlines three core drivers of success on Amazon: adequate capitalization, expert mentorship, and long-term thinking. Without these, most sellers either burn out or fail due to unrealistic expectations and poor decision-making.
👉 Neil shares how AI is transforming product research. His team uses AI tools to predict product viability with 80% accuracy, leveraging vast data sets to confidently make smarter, faster, and more cost-effective product decisions.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Neil Twa on LinkedIn - https://www.linkedin.com/in/neiltwa/
Voltage Holdings LLC - https://asinspectorpro.kartra.com/page/inK75

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 23 May 2025 12:00:00 +0000 iResearch iResearch 2393 In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace. In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace. Darshan Mehta, Neil Twa, Voltage Holdings LLC, AI in ecommerce, chinese sellers competition, multichannel selling, premium product positioning, sustainable revenue, marketplace optimization, amazon FBA strategy, ecommerce business scaling, product innovation, brand building, physical product sales, amazon seller success, amazon seller tips, ecommerce entrepreneurship, business automation, passive income strategies, product sourcing guide, scaling operations, No No [Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos https://podcasts.fame.so/e/q80vk1r8-greatest-hits-insights-and-empathy-building-meaningful-customer-relationships-with-alex-genov-head-of-customer-research-and-marketing-insights-at-zappos [Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 155 1 No No p0kn9lq1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.

Alex is the Head of Customer Research and Marketing Insights at Zappos’ family of companies, where he has worked for over nine years. He describes his career goal as "helping teams create remarkable products and services that make people's lives easier and more enjoyable". Alex has over fifteen years of experience in marketing insights and has also worked at ACTIVE Network, Intuit, and State Farm Insurance. He is the author of Forget the Customer, See the Person.

KEY TAKEAWAYS
👉 Alex discusses the three things most people get wrong about creating remarkable products and services that make people's lives easier and more enjoyable. These include relying too much on data, focusing on optimizing channels rather than the customer's perspective, and neglecting the importance of hospitality.
👉 Alex says that technology should be balanced with a human touch, noting that Zappos is working on providing personalized recommendations and assistance in the online shopping experience. Reflecting on the changes in consumer behavior during and after the COVID-19 pandemic, Alex says that while there was an initial shift towards online shopping, he found that people still value in-person experiences and the human connection. Alex emphasizes the importance of understanding consumers' needs and motivations to provide a tailored and empathetic experience.
👉 Alex expands on AI and its potential in enhancing customer experiences. He discusses AI's linguistic capabilities and its use in language-related tasks such as writing and editing. Acknowledging the undeniable benefits of AI in specific fields, he also expresses curiosity about its potential in creating personalized digital experiences and making interactions with websites more conversational.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
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RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Alex Genov on LinkedIn - https://www.linkedin.com/in/alexgenov
Zappos website: https://www.zappos.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 16 May 2025 12:00:00 +0000 iResearch iResearch 2286 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm. Customer insights, Marketing insights, Remarkable products, Customer loyalty, Customer service in the digital realm, Online shopping experience, Consumer behavior during COVID-19, Empathy in customer experiences, Creating great customer experiences, Artificial intelligence in customer interactions No No Kai Fuentes on the Power of Cultural Nuance in Market Research https://podcasts.fame.so/e/m84lzzj8-kai-fuentes-on-the-power-of-cultural-nuance-in-market-research Kai Fuentes on the Power of Cultural Nuance in Market Research 154 1 No No x16rxxz1 In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI. In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.

Kai Fuentes is the President and Founder of Ebony Marketing Systems, a pioneering figure in multicultural market research with over 20 years of experience in qualitative and quantitative methodologies. As a second-generation market researcher who conducted her first in-depth interview at age 12, she has developed deep expertise in understanding diverse consumer segments and ethnic-bound perceptions. Under her leadership, EMS has become a key player in multicultural research, working with major clients such as McDonald's, Chrysler, and the US Army.

KEY TAKEAWAYS
👉 Kai emphasizes that in qualitative research, “less is more.” By limiting moderator guides to 5–6 essential questions, her team creates space for respondents to reflect deeply on the topic. This open-ended approach encourages subconscious insights to surface, leading to richer, more authentic stories that drive meaningful, human-centered research outcomes.
👉 Kai shares how understanding cultural nuance is essential for successful recruitment. She explains that Latina moms respond better to emails, while AAPI moms need direct outreach and trust-building. These distinctions, rooted in culture, gender, and values, ensure researchers create safe, comfortable environments that elicit genuine insights across diverse communities.
👉 Kai goes on to describe how her firm pivoted from consumer-focused research to social impact work. Projects like improving breastfeeding support for Black mothers now “sing to their soul,” demonstrating how culturally informed research can inform policy, shape public health campaigns, and bring tangible benefits to underserved communities.
👉 Responsible use of AI is a key value for Kai. She explains that her firm uses AI for efficiency, editing emails and developing screeners, but avoids it for core analysis. By keeping human judgment at the heart of insights, they preserve authenticity while preparing for thoughtful tech integration in future research.
👉 Kai reframes research as a relationship, not a transaction. She emphasizes the importance of trust, grace, and creating emotional safety in the research process. By allowing respondents to tell their full stories without judgment or pressure, she and her team uncover truths that wouldn’t surface through more mechanical methods.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Kai Fuentes on LinkedIn - https://www.linkedin.com/in/kai-k-fuentes-b80b2929/
Ebony Marketing Systems Website - https://www.ebonysystems.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 09 May 2025 12:00:00 +0000 iResearch iResearch 1981 In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI. In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI. Darshan Mehta, Kai Fuentes, Ebony Marketing Systems, multicultural market research, insights methodology, qualitative research, diversity in research, market research evolution, research leadership, ethnic consumer segments, research recruitment strategies, multicultural marketing, social science research, consumer behavior insights, research methodology, market research career path, research business owner, multicultural research expert, qualitative moderator, research industry leader, minority-owned business, AI in market research, multicultural insights, less is more methodology, diverse consumer segments, AAPI research, Latino market research, African American research No No [Greatest Hits] Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green https://podcasts.fame.so/e/r87yx9w8-greatest-hits-debunking-nutrition-myths-taking-a-balanced-approach-with-ross-franklin-founder-of-pure-green [Greatest Hits] Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 153 1 No No k08m34k1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.

Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. Pure Green is a juice bar franchise that has over 100 locations open or in development, across 15 different states. The company's products include made-to-order superfood smoothies, acai bowls, and cold-pressed juice. Their franchise division is on pace to have over 100 stores open by the end of 2023. Ross is also a best-selling author and a highly sought-after keynote speaker with over two decades of experience building prestige brands within the health and wellness industry.

KEY TAKEAWAYS
👉 Ross explores the topic of customer service and the lessons learned from working in the fitness industry. He emphasizes the importance of treating customers as guests and delivering a warm, friendly, and engaging experience. Ross highlights examples of good hospitality displayed by Pure Green franchise partners, such as going above and beyond to return a customer's lost keys or including handwritten cards with delivery orders.
👉 Darshan and Ross discuss the principles of entrepreneurial success highlighted in Ross's book, The Success Formula. They emphasize the importance of taking action and avoiding analysis paralysis. Ross believes that what holds people back is the inability to take action. His advice is simple: “Just take the action and you can always recalibrate afterwards.” He also highlights the power of physiology and tonality in effective communication.
👉 Ross stresses the importance of hiring ‘doers’. Organizations must hire people with integrity who do what they say they’re going to do. Ross prefers employees who are high performers and “get stuck into the daily grind”. Without this urgency, Ross says it’s likely that they wouldn’t be the right cultural fit at Pure Green.

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Apple - https://apple.co/3gsuA31
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YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Ross Franklin on LinkedIn - https://www.linkedin.com/in/rossfranklin
Pure Green website: https://www.puregreen.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 02 May 2025 12:00:00 +0000 iResearch iResearch 1984 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. Pure Green, Customer insights in business, Launch of customer insights podcast, Health and wellness industry, Nutrition for optimal health, Superfood nutrition, Fitness industry challenges, Pure Green juice bar franchise, Misconceptions about nutrition, Balanced approach to nutrition, fitness industry, Darshan Mehta, Ross Franklin No No Work, Wander, Repeat: The Digital Nomad Path to Purpose and Connection with Stephanie Rogers https://podcasts.fame.so/e/rn7yx5wn-work-wander-repeat-the-digital-nomad-path-to-purpose-and-connection-with-stephanie-rogers Work, Wander, Repeat: The Digital Nomad Path to Purpose and Connection with Stephanie Rogers 152 1 No No k18m39k0 In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle. In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle.

Stephanie Rogers is a Senior Account Manager at Fame, a leading B2B podcast agency, where she specializes in crafting high-impact audio experiences and digital content strategy. As a digital nomad and cultural explorer, she combines her expertise in international business development, education, and language instruction with a passion for mindful living and global connectivity. With certifications in multi-style yoga teaching and Ayurvedic training, Stephanie brings a unique perspective on balancing professional success with personal wellness and location independence.

KEY TAKEAWAYS
👉 Stephanie emphasizes that you don’t need massive savings to start a digital nomad lifestyle; only strategic planning. By choosing cost-effective destinations like Southeast Asia, she explains how new nomads can reduce living costs and stretch their budgets while maintaining a fulfilling lifestyle abroad.
👉 Stephanie shares that safety as a solo traveler is a learned skill and highlights how developing a “street savvy” instinct while choosing culturally warm and hospitable destinations helps mitigate risk. With mindful awareness and experience, nomads can confidently navigate unfamiliar environments and embrace solo travel with greater peace of mind.
👉 Stephanie goes on to explain how the impermanence of a nomadic life often leads to deeper, more authentic connections. She describes forming fast, meaningful bonds with like-minded travelers, especially women, who value openness and independence, allowing space for genuine interaction without the pressure of long-term commitment.
👉 Maintaining long-distance relationships while traveling is possible with intentional effort. Stephanie recommends scheduling regular video calls to nurture meaningful friendships and maintain emotional stability. By sharing experiences and checking in regularly, digital nomads can stay connected to their support systems back home.
👉 Stephanie reframes uncertainty as a tool for growth, not fear. She explains how letting go of rigid expectations opens up space for personal evolution, cultural learning, and unexpected joy. For her, embracing the unknown has become a key part of what makes the digital nomad lifestyle so rewarding.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Stephanie Rogers on LinkedIn - https://www.linkedin.com/in/stephanie-rogers-870531119/
Stephanie’s substack https://stefrangipani.substack.com/
Fame website - https://www.fame.so

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 25 Apr 2025 12:00:00 +0000 iResearch iResearch 1989 In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle. In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining relationships, embracing uncertainty, and balancing work with exploration. From debunking myths to sharing practical tips, this conversation is a must-listen for anyone curious about the digital nomad lifestyle. Darshan Mehta, Stephanie Rogers, Fame, digital nomad lifestyle, remote work, international travel, cultural experiences, nomadic entrepreneurship, location independence, travel safety, cultural adaptation, work-life balance, making connections abroad, budget travel tips, digital nomad community, expat relationships, travel mindset, cultural immersion, remote work opportunities, b2b podcasting, content strategy, yoga teaching, cultural exchange, international business, language instruction, personal growth stories, travel insights, cultural perspectives, nomad transformation, relationship building abroad, travel uncertainty No No [Greatest Hits] Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the Founder of Utah’s Largest Off-Site Caterer https://podcasts.fame.so/e/x8ymrkv8-greatest-hits-constant-innovation-fearlessness-and-humor-lessons-from-mary-crafts-the-founder-of-utah-s-largest-off-site-caterer [Greatest Hits] Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the Founder of Utah’s Largest Off-Site Caterer 151 1 No No l04n2z60 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences.

Mary Crafts has over forty years of experience in the food and beverage industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Crafts is the recipient of 22 Best of State Awards, 13 “CATIE” (Catered Arts Through Innovative Excellence) Awards, and the International Caterers Association’s Caterer of the Year Award. Recently, Mary started Mary Crafts, Inc., a nonprofit that folds in Mary’s skills in business consulting, speaking, podcasting, authoring, and life coaching. Mary also hosts the podcast Crafting a Meaningful Life and has written a book called Unbounded: From Sorrow to Summit.

KEY TAKEAWAYS
👉 Mary highlights the significance of vulnerability when creating genuine connections with others. By embracing vulnerability, she has fostered empathy, promoted oneness, and encouraged acceptance among her team and clients. This approach has strengthened her relationships and contributed to the overall success of her catering business.
👉Mary attributes her success to her unwavering commitment to learning and self-improvement. She urges individuals to remain aware of their motivations, seek growth opportunities, and embrace new challenges to enhance their personal and professional lives. Mary's dedication to continuous learning has been a driving force behind her success and has allowed her to stay ahead in such a competitive industry.
👉Differentiation is key. Mary says that when she started her business, eighty catering companies served food that looked exactly the same. This means she noticed a gap in the market for gourmet-style catering that didn’t break the bank, and thought up new ways to present food that excited customers.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Mary Crafts on Linkedin - https://www.linkedin.com/in/marycrafts/
Mary Crafts website: https://marycraftsinc.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 18 Apr 2025 12:00:00 +0000 iResearch iResearch 2590 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also discusses the value of continuous learning and creating unique customer experiences. Darshan Mehta, Mary Crafts, Mary Crafts, Inc., Culinary Crafts, Customer insights podcast, Getting to Aha, Food and beverage industry, Catering, Multimillion-dollar empire, Leadership, Fear of failure, Creating experiences for customers, No No The Aha! Moment in Parenting: Insight, Intuition, and Innovation with Ami Meoded https://podcasts.fame.so/e/4892k03n-the-aha-moment-in-parenting-insight-intuition-and-innovation-with-ami-meoded The Aha! Moment in Parenting: Insight, Intuition, and Innovation with Ami Meoded 150 1 No No v17vm420 In this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care, about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape lifelong growth. Discover how their device, Elora, supports nurturing relationships through data-driven insights, empowering caregivers to connect more meaningfully while reducing anxiety around parenting. In this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape lifelong growth. Discover how their device, Elora, supports nurturing relationships through data-driven insights, empowering caregivers to connect more meaningfully while reducing anxiety around parenting.

Ami Meoded is the Co-founder and Chief Marketing Officer at LittleOne.Care, pioneering innovative baby monitoring technology. As the driving force behind the Elora Baby Wellness monitor, Ami combines his personal experiences and professional expertise to revolutionize early childhood development monitoring.

KEY TAKEAWAYS
👉 Ami emphasizes that genuine engagement with babies is not about checking off tasks but about being fully present—smiling, hugging, talking, and connecting in real moments. He explains that these natural interactions form the bedrock of communication and emotional development in the first 24 months of life, shaping how children relate to others and express themselves as they grow.
👉 Building trust through consistent parental responses is a major theme, and Ami shares how predictable timing, whether it’s 30 seconds or a minute, helps babies feel secure. He highlights that it’s not about speed but reliability, which allows infants to develop confidence in their environment without fostering anxiety or dependency.
👉 Ami reveals how baby monitoring technology can serve as a mirror for parents, helping them break negative generational patterns. He shares a powerful story of a father who changed his communication style after noticing harsh tones, showing how objective data, when delivered without judgment, can lead to meaningful, lasting change.
👉 Rethinking gamification in parenting, Ami advocates for a community-based approach that motivates without pressure. He explains how measuring trends like how often cities sing to babies creates healthy engagement and encourages positive habits, fostering improvement without triggering personal competition or stress.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Ami Meoded on LinkedIn - https://www.linkedin.com/in/ami-meoded/
LittleOne.Care website: https://www.littleone.care/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 11 Apr 2025 12:00:00 +0000 iResearch iResearch 2855 In this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care, about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape lifelong growth. Discover how their device, Elora, supports nurturing relationships through data-driven insights, empowering caregivers to connect more meaningfully while reducing anxiety around parenting. In this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care, about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape lifelong growth. Discover how their device, Elora, supports nurturing relationships through data-driven insights, empowering caregivers to connect more meaningfully while reducing anxiety around parenting. Darshan Mehta, Ami Meoded, LittleOne.Care, baby development, infant monitoring technology, parental communication, early childhood development, baby wellness tracking, smart baby monitors, AI parenting technology, infant wellness tracking, baby development apps, parenting data analytics, infant behavioral monitoring, parenting podcast, child development insights, baby care expertise, infant wellness tips, parenting technology reviews, baby monitoring advice No No [Greatest Hits] The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr https://podcasts.fame.so/e/p8lx7178-greatest-hits-the-power-of-customer-insights-uncovering-why-customers-do-what-they-do-with-vashte-johnson-of-slidedesignr [Greatest Hits] The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 149 1 No No x1ln8m81 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations.

Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Research Consultants Association, a global network of qualitative research professionals.

KEY TAKEAWAYS
👉 When defining insights, Vashte emphasizes that they are not simply an accumulation of facts or observations. Instead, they are practical tools with direct use for clients. She stresses the importance of finding the underlying message within the data and connecting it to the client's problem.

👉 One misconception addressed in the conversation is that insights need to be groundbreaking or entirely unique. Both Darshan and Vashte agree that insights can stem from combining different observations and simply articulating a core truth that resonates with clients. Visualizing insights in a logical framework that clients can easily understand and apply is crucial.

👉 Vashte's insights accelerator model comprises four key components. The first component is adopting a consultant's mindset, which involves thinking beyond the data and considering the larger context and implications. The second component is understanding the audience, as insights need to be tailored to the specific needs and preferences of the clients. The third component is reclaiming time for deep connections, allowing oneself time to think and form connections before diving into the design process. The fourth component focuses on the idea hierarchy, where the most important insights are prioritized and presented effectively.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Vashte Johnson on LinkedIn - https://www.linkedin.com/in/vashte
Slidedesignr website: https://www.slidedesignr.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 04 Apr 2025 12:00:00 +0000 iResearch iResearch 3286 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations. Darshan Mehta, Vashte Johnson, Slidedesignr, Customer insights, Visualizing insights, Insights deliverables, Consumer research, Visualization consultant, Storytelling in insights, clarity in visualizations, engagement in visualizations, AI insights, AI visualization, customer experience in insights, No No From Noise to Knowledge: Mastering Data-Driven Decisions with Sid Jain https://podcasts.fame.so/e/r87yxp68-from-noise-to-knowledge-mastering-data-driven-decisions-with-sid-jain From Noise to Knowledge: Mastering Data-Driven Decisions with Sid Jain 148 1 No No k08m3521 On this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolving role of AI in analytics. Tune in for valuable strategies to turn numbers into actionable intelligence. On this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolving role of AI in analytics. Tune in for valuable strategies to turn numbers into actionable intelligence.

Sid Jain is the Head of Insights at Gain.pro, where he leads a research team focused on private equity intelligence in Europe. With an extensive background in data analytics across finance, AI, and private equity, Sid has held notable positions, including Vice President Product Manager at JPMorgan and Senior Analyst at ChartMogul. His expertise lies in analyzing complex datasets to uncover valuable market trends and investment opportunities, particularly in the European private equity sector. His approach to combining quantitative analysis with strategic insight offers valuable perspectives for professionals interested in data-driven decision-making and market intelligence.

KEY TAKEAWAYS

👉 Sid emphasizes that true insights go beyond surface-level data, either confirming existing beliefs or revealing unexpected truths. He explains that simply having data isn't enough; extracting meaningful patterns that drive better decision-making is key. Sid highlights the importance of interpreting financial data with context to uncover hidden opportunities.

👉 AI is revolutionizing the way analysts work, and Sid shares how tools like ChatGPT have transformed his workflow. AI has become a valuable asset in modern analytics, from automating coding tasks to enhancing data interpretation. However, Sid stresses that while AI can streamline processes, human judgment remains crucial in extracting truly valuable insights.

👉 Analyzing private equity investments requires more than just crunching numbers—it demands a strategic approach to data. Sid explains the importance of estimating assets under management through portfolio analysis, handling outliers, and selecting the right financial metrics. Proper data cleaning and structuring are essential to making sound investment decisions.

👉 Sid offers three key pieces of advice for aspiring data analysts: follow your energy, master data storytelling, and focus on insights over tools. He encourages analysts to develop a passion for their work, communicate findings effectively, and prioritize deep insights rather than getting lost in technical tools. Success in data analytics comes from understanding the bigger picture.

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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Sid Jain on Linkedin - https://www.linkedin.com/in/heysidjain/
Gain.pro website: https://www.gain.pro/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Mar 2025 12:00:00 +0000 iResearch iResearch 1206 On this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolving role of AI in analytics. Tune in for valuable strategies to turn numbers into actionable intelligence. On this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolving role of AI in analytics. Tune in for valuable strategies to turn numbers into actionable intelligence. Darshan Mehta, Sid Jain, Gain.pro, data analytics insights, private equity intelligence, business data analysis, financial data insights, data-driven decision making, AI in data analytics, ChatGPT for analysis, European private equity, data storytelling, investment trends 2024, private equity sector mix, private equity investments, market intelligence tools, financial data visualization, investment portfolio analysis, data-driven investing, No No [Greatest Hits] The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors https://podcasts.fame.so/e/x8ymj798-greatest-hits-the-significance-of-customer-insights-for-business-success-with-arnold-lee-of-cfo-growth-advisors [Greatest Hits] The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 147 1 No No l04nvrm0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.

Arnold has over thirty years of experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO services to startups, small and medium-sized businesses, and middle market companies in Silicon Valley and the San Francisco Bay Area. Arnold has given hands-on financial and strategic support to over 200 startups and small businesses, as well as medium-sized and large companies in various fields such as technology cleantech, financial services, consumer products, and food and beverage. While pursuing his Master's, he contributed research to the best-selling management book ​Built to Last: Successful Habits of Visionary Companies.

KEY TAKEAWAYS

👉 Arnold emphasizes that, despite being a cliche, all growth is not good. It might be tempting to always be growing—growth means more customers, more revenue, more market share—but it can be hard to maintain this balance. Arnold stresses that “the right kind of growth” must be prioritized. Although his company is all about enabling growth, it always focuses on making it smart, efficient, and profitable.

👉 It’s important not to immediately partner with the first person who makes you a business offer. Arnold suggests that it’s harder to get a divorce than it is to part from a bad business partner. He says that, in effect, a business partner is a partner forever. This idea should make people “more careful and deliberate” about who they associate with. Just because someone wants to put a certain amount of money into the business doesn’t automatically make them the right person.

👉 Arnold says understanding customer needs and preferences is paramount for success. Businesses that fail to gather and utilize customer insights are at a disadvantage, as they are unable to tailor their products, services, and strategies to meet evolving customer expectations. By gathering and analyzing insights on demographics, purchasing behavior, preferences, and feedback, businesses can better understand their target market and make informed decisions to address their needs effectively.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Arnold Lee on Linkedin - https://www.linkedin.com/in/arnold-lee-706372
CFO Growth Advisors website: https://www.cfogrowthadvisors.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 21 Mar 2025 12:00:00 +0000 iResearch iResearch 3009 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Darshan Mehta, Arnold Lee, CFO Growth Advisors, Balancing growth with profitability, product-market fit, profitability over growth, customer identification, Unit economics, Smart and profitable growth, customer behavior, customer insights for businesses, No No Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman https://podcasts.fame.so/e/p8m516w8-success-through-connection-why-relationships-matter-more-than-competition-with-grace-redman Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman 146 1 No No 70vlzp90 In this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. In this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections.

Grace Redman is a seasoned entrepreneur, success coach, and the founder of Stansbury Staffing, a thriving staffing firm she has led for over 25 years. With deep business expertise, she helps professionals break through self-imposed limitations to achieve extraordinary success. Having navigated economic shifts and personal hardships—including battling cancer and overcoming family challenges—Grace brings a unique blend of resilience, strategy, and heart to her coaching. She empowers executives, entrepreneurs, and business owners to redefine their limits, embrace authenticity, and unlock their potential in business and life. Ready to transform? Grace is here to help.

KEY TAKEAWAYS
👉 Success is about connection, not competition. Grace Redman shares how shifting her focus from beating the competition to building genuine relationships transformed her 25-year staffing business, leading to sustainable growth and deeper professional fulfillment.

👉 Overcoming self-doubt is key to unlocking potential. Grace discusses how limiting beliefs hold entrepreneurs back and shares practical strategies for breaking through mental barriers to achieve greater success in both business and life.

👉 Storytelling builds trust and engagement. She highlights how authentic storytelling fosters stronger client relationships, making businesses more relatable and memorable in a crowded marketplace.

👉 Resilience drives long-term success. From navigating economic downturns to overcoming personal challenges, Grace’s journey proves perseverance, adaptability, and a strong mindset are essential for business success.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Grace Redman: https://www.linkedin.com/in/grace-redman-701a30/ 
Stansbury Staffing:  https://stansburystaffing.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 14 Mar 2025 12:00:00 +0000 iResearch iResearch 2287 In this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. In this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. Darshan Mehta, Grace Redman, Stansbury Staffing, human connection, meaningful conversations, business relationships, entrepreneurial insights, personal growth, success coaching, entrepreneur mindset, business transformation, professional development, leadership growth, staffing industry, boutique business, AI in business, customer engagement strategies, post-pandemic business, virtual connections, emotional intelligence, authentic leadership No No [Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka https://podcasts.fame.so/e/1n20x7yn-greatest-hits-from-lawyer-to-creative-director-journeying-into-insights-and-storytelling-with-kory-grushka [Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 145 1 No No 219qlnj1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focussed on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding.

KEY TAKEAWAYS

👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain.

👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018.

👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573
Stories Bureau:  https://www.linkedin.com/company/storiesbureau 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 07 Mar 2025 12:00:00 +0000 iResearch iResearch 2836 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Darshan Mehta, Kory Grushka, Stories Bureau, customer insights in business, importance of customer behavior, marketing philosophy, change in marketing strategy, advocacy for insights, segmentation project insights, insights for decision-makers, hierarchy in storytelling, visual design, No No The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips https://podcasts.fame.so/e/pnlx5k9n-the-future-of-higher-ed-marketing-personalization-authenticity-with-carrie-phillips The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips 144 1 No No x0lnk9v0 In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.

Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education.

KEY TAKEAWAYS

👉 Personalization is the Future of Higher Ed Marketing – Carrie Phillips highlights how universities must move beyond one-size-fits-all messaging. She explains how data-driven personalization enhances student engagement and creates more meaningful connections throughout the student journey.

👉 Authenticity Matters More Than Ever – Carrie discusses the shift from polished, corporate-style content to genuine, student-centered storytelling. She shares how universities can balance professional production with organic, relatable content that resonates with prospective students.

👉 Higher Education Marketing is Unique – Unlike traditional B2B or B2C marketing, higher ed marketing involves high-stakes, emotional decision-making. Carrie explores how universities must nurture long-term relationships, from early student recruitment to alumni engagement.

👉 AI is a Tool, Not a Replacement – While AI offers efficiencies in marketing, Carrie stresses the importance of human oversight. She shares practical ways universities can leverage AI without losing the personal connections that define higher education experiences.

👉 Post-COVID Communication Strategies Have Evolved – Carrie examines how the pandemic reshaped university communications. She discusses the need to balance engagement and over-communication, ensuring messaging remains effective and relevant.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Carrie Phillips on LinkedIn - https://www.linkedin.com/in/carriehphillips/
UA Little Rock Website -  https://ualr.edu/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 28 Feb 2025 12:00:00 +0000 iResearch iResearch 2090 In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. Darshan Mehta, Carrie Phillips, University of Arkansas, data-driven education marketing, AI in higher education marketing, enrollment marketing tactics, university brand experience, higher ed social media strategy, campus communications, university marketing leadership, educational marketing insights, higher ed brand management, digital marketing in education, university communications strategy, higher education marketing, No No [Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas https://podcasts.fame.so/e/rn7y91xn-greatest-hits-differentiation-and-authenticity-in-marketing-with-alex-montas [Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas 143 1 No No k18m4r30 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.

Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by 400% and scaled its subscription business from $1M to $100M. At TubeBuddy, he drove a 30% revenue increase in six months. A former Verizon marketing leader and award-winning strategist, Alex thrives at the intersection of data, creativity, and leadership.

KEY TAKEAWAYS

👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch.

👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself.

👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing; it’s a rule for life.

👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow.

👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling.

👉 Being human is a strategy for success. As machines can do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested.

👉 Find a niche. In any organization, there will be a small project that you can work on. If you can join a small division and cultivate success, then bigger roles will follow.

👉 Insights are everything. If you have complex data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Alex Montas on LinkedIn - https://www.linkedin.com/in/almontas/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 21 Feb 2025 12:00:00 +0000 iResearch iResearch 1794 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Darshan Mehta, Alex Montas, Entrepreneurial mindset, Brand marketing, Performance marketing, Data-driven decisions, AI in marketing, Content creation, SEO applications, Humanity in marketing, Authenticity in marketing, No No The Power of Human-Centric Business in an AI World with Gregorio Uglioni https://podcasts.fame.so/e/0nj0r06n-the-power-of-human-centric-business-in-an-ai-world-with-gregorio-uglioni The Power of Human-Centric Business in an AI World with Gregorio Uglioni 142 1 No No 40pmvm51 In this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. In this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees.

Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business transformation, including shadowing call center agents to uncover impactful strategies. He offers valuable advice for leaders prioritizing human connection while leveraging technological advancements.

KEY TAKEAWAYS

👉 Gregorio emphasizes that time is our most valuable personal and professional currency. He explains how businesses that respect and optimize customer and employee time can build stronger, lasting relationships.

👉 Shadowing call center agents early in his career shaped Gregorio's understanding of customer experience. He shares how firsthand observation can uncover deep insights into customer pain points, enabling businesses to design more empathetic and effective solutions.

👉 Building emotional connections is essential for successful business transformations. Gregorio explains that companies thrive when they go beyond selling products to creating meaningful experiences that resonate with customers on a personal level.

👉 Gregorio explores the intersection of AI and human connection in business. He highlights that while AI offers efficiency and insights, it is crucial to maintain a human touch to avoid alienating customers in an increasingly digital world.

👉 Active listening and engagement are key to creating a human-centric culture. Gregorio shares actionable advice for leaders to drive transformation by fostering genuine relationships with both employees and customers, leading to greater trust and loyalty.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Gregorio Uglioni on LinkedIn: https://www.linkedin.com/in/gregorio-uglioni/
Forward Website: https://forwardwith.ch/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 14 Feb 2025 12:00:00 +0000 iResearch iResearch 1895 In this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. In this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. Darshan Mehta, Gregorio Uglioni, customer feedback, digital transformation, organizational culture, business relationship, business culture evolution, AI in customer experience, CX leadership, corporate culture, business transformation strategies, customer experience management, customer experience transformation, human-centric business, business insights podcast, No No [Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. https://podcasts.fame.so/e/4n9240x8-greatest-hits-abandoning-alcoholic-rituals-with-ila-byrne-co-founder-at-parch-spirits-co [Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 141 1 No No v07vn4z1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights.

Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019, Forbes named her as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas.

KEY TAKEAWAYS

👉 The Power of Curiosity in Entrepreneurship: Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people engage, whether watching certain TV shows or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her become the best entrepreneur possible. Those in the entrepreneurial space would do well to imitate her and learn and gather as much information as possible.

👉Rising Spirits: Changing Consumer Preferences: Over the last decade, beer and wine have declined in popularity in the alcohol market, and spirits are constantly increasing. That’s mainly owed to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can.

👉Embracing the New Drinking Culture: The modern drinker is, at the moment, someone who abandons rituals and remains their true self rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘We’re not anti-alcohol, we’re pro-moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to talk to liquor stores.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Ila Byrne On LinkedIn: https://www.linkedin.com/in/ila-byrne-228283/
Parch Spirits On LinkedIn: https://www.linkedin.com/company/parchspiritsco/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 07 Feb 2025 12:00:00 +0000 iResearch iResearch 2639 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. Darshan Mehta, Ila Byrne, Parch Spirits Co, Alcohol industry trends, Consumer insights in beverage industry, Non-alcoholic beverage market growth, Holistic drinking movement, Innovation in alcoholic beverages, Low and no alcohol trends, Health and wellness in drinking habits, Sustainable beverage innovation, Changing consumer preferences in alcohol, Future of the alcohol market No No The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount https://podcasts.fame.so/e/18pv0168-the-5-whys-deep-diving-into-consumer-behavior-with-brian-lecount The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount 140 1 No No z1r3qrk0 In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding.

Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four business lines and nine brands. Previously, Brian was EVP of Strategy at Grey, consulting with global brands on digital and creative solutions. With over 15 years as a mentor and advisor to startups, Brian excels in growth strategy, digital transformation, and unconventional marketing for demand creation and innovation.

KEY TAKEAWAYS

👉 Brian LeCount emphasizes that understanding the emotional drivers behind consumer decisions is essential for creating meaningful marketing strategies. He highlights that both B2B and B2C marketing share emotional underpinnings, as decisions are often rooted in feelings rather than logic.

👉 Brian explains the power of the "5 Whys" framework, which helps uncover deeper insights into consumer behavior. By repeatedly asking "why", marketers can move beyond surface-level observations to reveal core motivations and craft impactful strategies.

👉 Building emotional connections is crucial for brand success, according to Brian. He believes that great marketing goes beyond transactions by creating experiences that resonate personally with consumers, fostering loyalty and long-term relationships.

👉 Brian is optimistic about AI’s transformative role in marketing. He argues that AI can enhance content creation, data analysis, and consumer insights, allowing marketers to work smarter and connect with audiences more effectively.

👉 By understanding consumer journeys, Brian shows how brands can develop strategies that address both emotional and practical needs. He shares a compelling example of creating weeknight recipes for busy parents, emphasizing the emotional value of family meals.

👉 Looking to the future, Brian stresses the importance of authenticity and adaptability in maintaining meaningful consumer connections. In a crowded marketplace, brands must consistently evolve while staying true to their values to remain relevant.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Brian LeCount on LinkedIn - https://www.linkedin.com/in/brianlecount/
Health Carousel Website - https://www.healthcarousel.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 31 Jan 2025 12:00:00 +0000 iResearch iResearch 2088 In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. Darshan Mehta, Health Carousel, Marketing psychology, Strategies for effective marketing, Understanding consumer emotions, Marketing strategies, Brand connection, Customer decision-making, Marketing insights, Consumer behavior, Emotional marketing, No No [Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures https://podcasts.fame.so/e/x814p02n-greatest-hits-forever-changing-the-food-delivery-industry-with-ashutosh-mahindru-founder-ceo-at-foodtech-ventures [Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 139 1 No No 713pl2r0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works!

Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in various industries, we can’t wait for you to hear his story!

KEY TAKEAWAYS

👉 Ashutosh believes that, to succeed, you need to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something that doesn’t fit the status quo. All of his Aha! Moments were rewarding and enriching, but part of him does wish he could go back and change some of them.

👉 Ashutosh acknowledges that he had a very fortunate upbringing however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own.

👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up.

👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it.

👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer.

👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can.

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 24 Jan 2025 12:00:00 +0000 iResearch iResearch 2084 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Darshan Mehta, Ashutosh Mahindru, Foodtech Ventures, food delivery innovation, baking on-the-go platform, starting your first business, mobile food delivery business, food delivery quality control, innovative food solutions, fresh ingredient delivery, entrepreneur lessons learned No No Authenticity Over Ads: Unlocking Content Secrets with Paul Banks https://podcasts.fame.so/e/m84xryl8-authenticity-over-ads-unlocking-content-secrets-with-paul-banks Authenticity Over Ads: Unlocking Content Secrets with Paul Banks 138 1 No No x16lpnr1 In this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. In this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age.

Paul Banks is the founder of Javelin Content Management, where he helps coaches, consultants, and ADHD founders build personal brands that accelerate their business success. With a focus on short-form video, Paul leverages cutting-edge technology and efficient workflows to create impactful content with minimal time investment. His team makes content creation effortless, producing weeks' worth of material in just 20 minutes. Paul’s approach eliminates procrastination, boosts confidence, and ensures clients generate consistent engagement across platforms.

KEY TAKEAWAYS

👉 The Journey to Authentic Content Creation - Paul Banks shares his transformative journey from retail to content management, emphasizing the pivotal moments that led him to advocate for authentic, empathy-driven content strategies.

👉 The Power of Curiosity in Conversations - Paul discusses the significance of approaching conversations with curiosity rather than a sales agenda. He explains that genuine interest in others fosters deeper connections and enhances the quality of interactions.

👉 Maximizing Content Creation Efficiency - Paul introduces his innovative approach to content creation, where he helps clients generate four weeks' worth of content in just 20 minutes. He explains the process of transforming a single video into multiple engaging clips, emphasizing the importance of efficiency in today’s fast-paced digital landscape.

👉 Quality Over Quantity in Engagement - Paul challenges the conventional focus on engagement metrics, arguing that the quality of connections is far more important than sheer numbers. He emphasizes that understanding the demographics of those engaging with your content is crucial for effective marketing.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Paul Banks on LinkedIn - https://www.linkedin.com/in/paul-banks007/
Javelin Content Management Website - https://javelincontent.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 17 Jan 2025 12:00:00 +0000 iResearch iResearch 2933 In this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. In this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. Darshan Mehta, Paul Banks, Javelin Content Management, Authentic content creation, social media marketing strategies, efficient content creation, personal brand building, short-form video content, genuine conversations in marketing, repurposing video content, boosting brand visibility, quality engagement over quantity, emerging technologies in content creation No No [Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple https://podcasts.fame.so/e/v8w49xln-greatest-hits-take-the-road-that-scares-the-hell-out-of-you-christine-trippi-the-wise-pineapple [Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple 137 1 No No 80x7rl81 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life. With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life. With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple.

When she’s not being an inspirational force within the hospitality industry, she’s hosting her podcast, The Wise Pineapple - Juicy Tidbits, as well as exploring the world and saying yes to adventure, “terrifying her hubby”.

Key Takeaways

👉 Christine's first Aha! moment came when she realized she wanted to work at a hotel. That experience ignited her passion for hospitality, taught her the power of saying “yes,” and led her to meet her husband. She learned that when faced with a tough decision, to choose the option that “scares the hell out of you,” because that’s where the real growth happens.

👉 Accepting a job that doesn’t challenge or excite you will quickly drain your energy and creativity. Christine reflects on her brief time as a front desk receptionist, where she felt unchallenged and dissatisfied. She learned that a job that doesn’t push you will leave you merely surviving rather than thriving. So, how do you know it’s time for more? Christine says it’s when you start hitting the snooze button on your alarm clock.

👉 Saying “no” can be uncomfortable and anxiety-inducing because it’s often associated with negativity. The best way to navigate this is by first building a connection with your customers. Getting to know them helps calm that fight-or-flight response, allowing you to offer solutions that improve their experience.

👉 When a straightforward “yes” isn’t possible, Christine doesn’t lead with the truth or a flat “no.” Instead, she builds customer rapport and focuses on finding creative ways to assist them. Customers care less about the details of what’s possible and more about getting their needs met, and it’s our job in customer service to find ways to provide that.

👉 Legendary service isn’t just about cleanliness—it’s about making people feel special. Christine’s goal is to make regular people feel like movie stars and movie stars feel like regular people. Personalizing the experience is key, but it has to come from a place of genuine care. Legendary service only works if you truly believe in it and are committed to doing your best for your customers.

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 10 Jan 2025 12:00:00 +0000 iResearch iResearch 2465 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life. With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life. With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. Darshan Mehta, Christine Trippi, The Wise Pineapple, hospitality leadership, customer service tips, legendary service, positivity in leadership, transformative leadership strategies, personalized customer experience. No No Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley https://podcasts.fame.so/e/1n3m754n-unlocking-success-sales-conversations-over-transactions-brian-smalley Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley 136 1 No No m1j2wnz1 In this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. In this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights.

Brian Smalley is the Executive Vice President of Marketing & Sales at National Steel Car, where he leads the marketing, sales, and leasing of railcars across the U.S. and Mexico. With over 16 years in the rail industry and a background as a U.S. Marine, Brian has driven operational excellence and customer growth. Previously serving as Director of Sales at TrinityRail, he is also a veteran mentor and actively contributes to industry organizations like the North East Association of Rail Shippers. His focus is on strategic intelligence, customer-centric selling, and relationship development.

KEY TAKEAWAYS

👉 From Military Service to Leadership: Brian shares how his time in the U.S. Marine Corps shaped his leadership style, emphasizing discipline, resilience, and a focus on continuous growth.

👉 Sales as Relationship Building: Brian explains how his approach to sales has evolved from transactional to relationship-driven, prioritizing customer needs and trust over price.

👉 Trust in Business and Sales: Brian discusses how trust is the foundation of successful sales, leading to deeper conversations and stronger client relationships.

👉 The Future of Rail Transportation: Brian outlines the sustainable growth potential of the rail industry, focusing on its eco-friendly advantages over other transportation methods.

👉 The Importance of Asking the Right Questions: Brian highlights how understanding customer needs requires asking the right questions to uncover deeper insights and create tailored solutions.

👉 Executive Leadership Challenges: Brian reflects on the complexities of executive leadership, balancing immediate wins with long-term strategy and a compelling vision for the future.

Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Brian Smalley on LinkedIn: https://www.linkedin.com/in/brian-smalley-1463029/
National Steel Car NA Website: https://www.steelcar.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 Jan 2025 12:00:00 +0000 iResearch iResearch 2272 In this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. In this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. Darshan Mehta, Brian Smalley, National Steel Car, rail transportation sustainability, U.S. Marine Corps leadership, relationship-driven sales, customer-centric selling, trust in business, future of rail industry, executive leadership challenges, sustainable rail growth, nature of sales, business relationships, Business and Sales, Asking the Right Questions, Leadership Challenges No No [Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint https://podcasts.fame.so/e/1npvmm3n-greatest-hits-data-driven-content-with-becky-lawlor-redpoint [Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 135 1 No No z0r3ppx1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence.

Becky Lawlor is a seasoned B2B tech content marketer with over 20 years of experience, helping clients from startups to Fortune 500s achieve their goals through original research-based content. At Redpoint, she specializes in creating tailored, thought-leading materials that drive performance and results. Armed with a Master of Fine Arts in Creative Writing, Becky’s expertise has delivered remarkable outcomes, including over 2.5 million readers and $255,000 in free media and advertising.

KEY TAKEAWAYS

👉 Original research creates impactful content; it involves creating new, unique data through various methods. It’s high effort but yields a high reward. 

👉 Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 

👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 

👉 Mix your methods. Variety is the spice of life, so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 

👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 

👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications targeted for coverage. 

👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So, make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 

👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 

👉 Data-driven will lead to a world that is obsessed with numbers. Credibility is key; numbers are nothing without the insights they give us, so make sure you are using your data to tell a story and adapt the narrative based on the results. 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 Dec 2024 12:00:00 +0000 iResearch iResearch 2011 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. Darshan Mehta, Becky Lawlor, Redpoint, content marketing strategy, niche research, original research content, B2B tech marketing, AI in content creation, data-driven storytelling, affordable excellence, thought leadership, audience insights, qualitative and quantitative research No No [Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting https://podcasts.fame.so/e/lnq2xj98-greatest-hits-unlocking-cultural-insights-in-branding-kalil-vicioso [Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting 134 1 No No 81nk9zl0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color.

Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends.

Kalil Vicioso is the Principal Consultant at Tiny Hat Consulting, specializing in empowering brands through cultural and consumer insights. With over 20 years of experience, he has developed innovative research tools, including a groundbreaking product with the Marriott School of Business, saving clients millions in wasteful spending. Kalil has advised major brands like Hilton on design, marketing, and brand strategy. As a board member of Insights in Color, he champions diversity in research and marketing while mentoring businesses through Helperstreet’s on-demand learning platform.

KEY TAKEAWAYS

👉 Take Advantage of Every Opportunity
  • Business opportunities are everywhere; pause, observe, and let curiosity spark inspiration.
  • For valuable cultural insights, pay attention to how people live, interact, and activities flow.
  • Everyday items, like a vacuum cleaner, can reveal cultural shifts.

👉 The Place of Curiosity and Observation
  • Enhance curiosity through reading, podcasts, and diverse resources.
  • Deconstruct activities into roles, characters, and motivations for a clearer cultural view.
  • Understand how "setting" shapes cultural structures.

👉 Culture is Very Sensorial
  • Culture goes beyond food, music, and language; it permeates daily life.
  • We all live in a “water culture,” constantly immersed in it.
  • Culture expresses itself through language, interactions, music, and more.

👉 Three Things Every Company Should Know When Pursuing Cultural Insights
  • Focus on lived experiences to uncover meaningful audience connections.
  • View culture as a lens, not a fixed identity, for seeing the world.
  • Stay aware of trending words, songs, and symbols shaping culture.

👉 Play with the "Structure" Like a Puzzle
  • Treat structure like a puzzle; dismantle to learn how components fit and interact.
  • Solve problems backward by considering audience-brand interactions.
  • Approach structure like detective work to uncover deeper insights.

👉 Cultural Insights Versus Normal Insights
  • Cultural insights emphasize the role and importance of culture in context.
  • Use cultural insights to craft communication that resonates with specific audiences.
  • Draw on cultural insights for inspiration and fresh ideas.

👉 Research Barriers and How to Overcome Them
  • Transform academic concepts into practical, approachable models.
  • Explore culture as multi-layered, beyond a singular identity.
  • Address the lack of representation by involving diverse perspectives in research.

👉 How to Communicate with People Not Immersed in Culture
  • Share narratives and personal stories to create a connection.
  • Step outside your position to understand different perspectives.
  • Engage customers in workshops to actively work with insights.
  • Use intentional disruption to reveal hidden dynamics.
  • Diversity within groups fosters deeper audience understanding.

👉 Roles of Cultural Insights and Diversity
  • Diversity and inclusion roles are growing in prominence across industries.
  • Diverse senior leadership attracts varied talent pools.
  • Relationships deepen cultural understanding beyond surface-level introductions.
  • Leverage data and qualitative methods for richer insights.

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Dec 2024 12:00:00 +0000 iResearch iResearch 2966 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. Darshan Mehta, Kalil Vicioso, Tiny Hat Consulting, cultural insights, consumer insights, multicultural marketing, diversity in research, marketing strategy, cultural trends, bilingual projects, diversity and inclusion No No Unlocking the Power of Social Insights with Maz Nadjm https://podcasts.fame.so/e/x8ym2648-unlocking-the-power-of-social-insights-with-maz-nadjm Unlocking the Power of Social Insights with Maz Nadjm 133 1 No No l04nq790 In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.

Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies.

KEY TAKEAWAYS

👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture.

👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity.

👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities.

👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use.

👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Maz Nadjm on LinkedIn: https://www.linkedin.com/in/maznadjm/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 13 Dec 2024 12:00:00 +0000 iResearch iResearch 1561 In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. Darshan Mehta, Maz Nadjm, social media insights, generative AI in marketing, AI-driven personalization, customer behavior analysis, AI-powered business innovation, future of AI in marketing, ethical AI practices, leveraging social platforms, generative AI trends, human oversight in AI, Tata Consultancy Services No No Compassion, Critical Thinking, and Change with Hawah Kasat https://podcasts.fame.so/e/1npvlvkn-compassion-critical-thinking-and-change-with-hawah-kasat Compassion, Critical Thinking, and Change with Hawah Kasat 132 1 No No z0r3z3y1 In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity. In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity.

Hawah Kasat is the Co-founder and former CEO of One Common Unity (OCU), a nonprofit dedicated to peace education through music, art, and mental health care. With over 20 years of leadership, Hawah grew OCU to serve over 40,000 youths across 25+ schools. A recipient of Georgetown University's "Legacy of A Dream" Award and Washington, DC's Mayor's Arts Award, he has pioneered efforts in conflict transformation, trauma-informed care, and positive youth development. A certified yoga and mindfulness teacher, Hawah is also an author, filmmaker, and TEDx speaker. His work continues to inspire global change and healing. He is also the host of the EVERlutionary podcast, where he incites global healing and transformation.

KEY TAKEAWAYS

👉 The Impact of Travel on Personal Growth: Hawah discusses how exposure to diverse cultures deepens understanding, fosters curiosity, and shapes a more compassionate perspective on life.

👉 Embracing Discomfort for Transformation: Hawah emphasizes the importance of stepping out of one's comfort zone to facilitate personal and organizational growth, encouraging listeners to thrive beyond survival mode.

👉 The Healing Power of Meditation: Hawah shares his practice of meditation as a tool for mental clarity, creativity, and emotional well-being, advocating for its role in personal and professional development.

👉 Critical Thinking and the Need for Diverse Perspectives: Hawah highlights the significance of questioning beliefs and considering multiple viewpoints in addressing conflicts and promoting growth.

👉 The Role of Arts and Education in Peacebuilding: Hawah reflects on his work with One Common Unity, underscoring how integrating music, art, and mental health care can foster a culture of peace and non-violence.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Hawah Kasat on LinkedIn: https://www.linkedin.com/in/hawah/
One Common Unity Website: https://onecommonunity.org/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 06 Dec 2024 12:00:00 +0000 iResearch iResearch 2513 In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity. In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity. Darshan Mehta, Hawah Kasat, One Common Unity, peace education, transformative moments, personal growth, meditation benefits, conflict transformation, trauma-informed care, critical thinking, thriving beyond survival No No From English Major to EdTech Leader: John Jorgenson’s Transformative Journey https://podcasts.fame.so/e/mn4x0q5n-from-english-major-to-edtech-leader-john-jorgenson-s-transformative-journey From English Major to EdTech Leader: John Jorgenson’s Transformative Journey 131 1 No No x06l7230 In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.

John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning. At Cambium, John’s vision is not only to advance education but also to empower his colleagues to achieve their career best.

KEY TAKEAWAYS

👉 The Value of Aligning Marketing with Purpose: John highlights the importance of understanding educators’ needs and aligning marketing efforts with the organization’s mission, ensuring that strategies serve educators and students effectively.

👉 The Role of AI in Personalized Learning: John discusses how AI can revolutionize education by providing real-time insights into student performance, enabling personalized interventions, and improving learning outcomes.

👉 COVID-19’s Impact on Education Technology: The pandemic accelerated the adoption of digital tools in classrooms, prompting a need for streamlined, efficient solutions to adapt to post-pandemic teaching environments.

👉 Branding, Strategy, and Tactics as a Unified Framework: John defines branding as an organization's authentic story, strategy as the overarching goals, and tactics as actionable steps—emphasizing the need for alignment between all three for sustained success.

👉 The Power of Collaboration in EdTech: Through the EdTech CMO Collective, John illustrates the value of peer networks for sharing insights, tackling industry challenges, and fostering innovation within the educational marketing sector.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
John Jorgenson on LinkedIn: https://www.linkedin.com/in/jjorgenson/
Cambium Learning Group Website: https://www.cambiumlearning.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 29 Nov 2024 12:00:00 +0000 iResearch iResearch 2109 In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. Darshan Mehta, John Jorgenson, Cambium Learning Group, EdTech marketing, personalized learning, AI in education, K-12 education, EdTech CMO Collective, education technology trends, branding and strategy in education No No [Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way https://podcasts.fame.so/e/q80q6jqn-greatest-hits-a-guide-to-great-customer-service-with-robert-spector-author-of-the-nordstrom-way [Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way 130 1 No No p0kpzxp1 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.

Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customer's needs first, using Nordstrom as a case study. Robert helps companies become and remain genuinely customer-centric. He is the author of several best-selling books on successful businesses and individuals. He is a speaker on the Nordstrom Way and how they grew the company by putting their customers first. Some books he has written include The Nordstrom Way, Amazon Get Big Fast, and Mom and Pop Shop, among others.

Key Takeaways

👉 To grow your company, you need to be customer-centric. Good customer service will bring in more sales for the business and improve its reputation. 

👉 The beauty of customer service is the positive results it yields. When customers see that you prioritize them, they tend to bring in more customers for the business. Customers are the best and cheapest publicity tools.

👉 Nordstrom has remained at the top of the game because they emphasize their customers a lot. To run a successful business, customers must be given the best services. 

👉 Encourage healthy competition in the workplace. Introduce competition between sales teams, competition between departments, and competition between retail stores. This will raise tension and help increase revenue for the business. 

👉 Have what your customers are looking for. Customers tend to go to stores that have their needs as it proves to them that they are the priority. 

👉 The easiest way to become a better salesman is to get a mentor at your place of work, someone you can look up to and try to emulate. A mentor is like a guide for a salesman to get better. 

👉 Nordstrom focused on three major criteria to better their business, which are: 
  • Customer Service 
  • Sales
  •  Teamwork 

👉 Technology has made it easy for customers to get what they want without physically being present at a store. Businesses must learn to leverage it.

Listen now!
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Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Robert Spector on LinkedIn: https://www.linkedin.com/in/therobertspector/
Robert Spector Website: https://www.therobertspector.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 22 Nov 2024 12:00:00 +0000 iResearch iResearch 2759 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. Darshan Mehta, Robert Spector, customer service, Nordstrom Way, customer-centric, successful business, improve reputation, positive results, mentor for sales, increase revenue, healthy competition, leverage technology No No Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown https://podcasts.fame.so/e/r87y51w8-simple-insights-big-impact-unlocking-customer-insights-with-renee-brown Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown 129 1 No No k08m9rk1 In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.

KEY TAKEAWAYS

👉 The Power of Customer Insights: Renee highlights the importance of ethnographic research in understanding customer pain points, emphasizing how businesses can create meaningful solutions by truly listening to their customers and gathering actionable insights.

👉 Social Media and Authentic Brand Messaging: Both Darshan and Renee discuss how social media has shifted brand messaging, urging companies to engage authentically with their audience, address negative feedback, and foster trust through open communication.

👉 The Role of AI in Marketing: While AI plays a significant role in content creation and SEO, Renee and Darshan caution against over-reliance, advocating for human-driven, authentic marketing that resonates emotionally with consumers.

👉 Feedback and Personal Growth: Renee stresses that seeking feedback and embracing vulnerability is crucial for personal and professional growth, helping individuals build confidence and improve their thinking through constructive criticism and reflection.

👉 Shifting Perspectives on Financial Conversations: Renee explores how financial institutions can encourage open dialogue around money, noting that people are often more comfortable discussing taboo topics like religion than finances, creating opportunities for more vulnerable conversations.

Listen Now!
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Renee Brown on LinkedIn - https://www.linkedin.com/in/reneedbrown/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 15 Nov 2024 12:00:00 +0000 iResearch iResearch 2173 In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. Darshan Mehta, Renee Brown, Customer insights, Marketing strategies, Social media engagement, Ethnographic research, Financial conversations, AI in marketing, Influencer marketing, Emotional engagement in marketing, Authentic brand messaging No No [Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team https://podcasts.fame.so/e/28x01yy8-greatest-hits-tension-conflict-the-key-to-brand-storytelling-with-joe-lazer-head-of-marketing-at-a-team [Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team 128 1 No No 60m6l991 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten.

Joe leads marketing at A.Team, the first team network connecting top product builders with leading companies. A contributor to Fast Company, he covers tech industry trends and authored Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You (2018). Before joining A.Team, Joe served as Vice President of Marketing at Contently, where he directed editorial strategy, overseeing publications like The Content Strategist, The Freelancer, and Contently Quarterly, their print magazine.

KEY TAKEAWAYS

👉 Storytelling without emotion means it isn’t a good story. A genuine sense of rising tension and conflict is the key to great storytelling. Joe cites the latest Apple advertisement as an example - it’s intense, and the viewers are on the edge of their seats. It’s what gets an audience to engage with a brand’s story and watch anything a brand posts for more than the first two seconds. Humans love stories with conflict and tension, so if you’re creating an advertisement or a marketing campaign, try to keep that in mind.

👉 There is a lot of content out there, and the entire concept of tension at its core has changed. Viewers have become accustomed to quick cuts within storytelling to keep their minds addicted and engaged. It’s rare to find any mainstream content nowadays that really takes its time and lets the audience sit in a certain feeling; they’re constantly fighting for attention. Joe even talks about how it’s a massive issue in children’s content, how there’s an algorithmically addictive content machine that’s constantly competing for children’s brains. It’s slightly worrying, and it's only getting worse with TikTok and other social media platforms.

👉 The first three seconds of your content - especially short-form content - is the key to engaging your audience. You need to keep them interested, so if you have conflict or tension, people present in the video, and some sort of action, you’re on the right track. You just need to ensure the rest of the footage engages them. Start asking yourself what you could be doing differently and what storytelling techniques you could use to your advantage. Never be afraid to experiment.

👉 Reach is essential for your marketing content, but does it resonate with your audience? There’s no use trying to reach thousands of people if the content you’re trying to get them with is not very good at the end of the day. All people want is to feel something; as a marketer, you owe it to the audience and yourself to provide that.

Listen now!
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RSS -  https://bit.ly/3AFrUs6

Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Joe Lazer on LinkedIn: https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/
A.Team Website: https://www.a.team/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 08 Nov 2024 12:00:00 +0000 iResearch iResearch 2314 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten. Darshan Mehta, Joe Lazer, A.Team, Customer insights in business, storytelling in marketing, emotion in captivating an audience, technology on storytelling, AI in content creation, Risks and benefits of AI, Human input in AI-generated content, Limitations of AI, Future of storytelling No No Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi https://podcasts.fame.so/e/pnm57qpn-transforming-consumer-insights-with-ai-stephen-phillips-of-zappi Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi 127 1 No No 71vl5vq1 In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.

Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI!

Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution, co-authored with industry leaders, aims to redefine market research for consumer-centric organizations.

KEY TAKEAWAYS

👉  Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights.

👉  Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis.

👉  The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies.

👉  Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes.

👉  Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research.

👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy

👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Stephen Phillips on LinkedIn: https://www.linkedin.com/in/steve-phillips-2121ab/
Zappi Website: https://www.zappi.io/web/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 01 Nov 2024 12:00:00 +0000 iResearch iResearch 2183 In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Darshan Mehta, Stephen Phillips, Zappi, Consumer Insights with AI, AI in Market Research, Human Oversight in AI, Data-Driven Business Outcomes, Consumer Insights, AI-Driven Decision Making, Behavioral Economics, Sustainability in Consumer Insights, Automating Insights with AI, No No [Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe https://podcasts.fame.so/e/v8w4p63n-greatest-hits-lessons-of-an-entrepreneur-with-nikhil-jain-of-mealawe [Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 126 1 No No 80x72p91 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with  Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens.

Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s transforming the industry with fresh, delicious homemade meals. He also serves as Vice President of Rotaract and is the Founder of VIBRANCY. His previous roles include Channel Partner at Exampil Solutions, Founder of Sparkles Valley, and Marketing & Public Relations Specialist at PICT Entrepreneurship Development Cell.

KEY TAKEAWAYS

👉 Nikhil was profoundly impacted by the phrase, "The goal is to die with memories, not dreams." He aims not just to dream but to turn those dreams into lasting memories through action.

👉 His entrepreneurial journey has been filled with challenges, and the first lesson he learned was the importance of caution—never to trust anyone fully. It's crucial to be prepared legally and ethically for setbacks, ensuring that agreements and contracts are always signed as a safeguard for all parties involved.

👉 The second lesson emphasizes the need for thorough documentation. Keeping detailed records of plans and essential documents is vital; without them, clarity—the cornerstone of entrepreneurial success—can be lost.

👉 The third and most crucial lesson is the need for consistency and passion. Staying motivated and genuinely caring about your goals is essential, or you risk regretting your decisions as a business owner.

👉 Nikhil highlights curiosity as a significant asset in his career. It enabled him to discover how to make Mealawe a viable business and identify the market gap for his offerings.

👉 He notes that finding chefs for Mealawe is a lengthy process, as they must ensure all kitchens meet hygiene and safety standards. While time-consuming, these steps are essential to making the business a reality.

Listen now!
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Spotify - https://spoti.fi/3B0lVy6
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RSS -  https://bit.ly/3AFrUs6

Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Nikhil Jain on LinkedIn: https://www.linkedin.com/in/nikhiljain13

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 25 Oct 2024 12:00:00 +0000 iResearch iResearch 1749 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. Darshan Mehta, Nikhil Jain, Mealawe, Customer Insights, Entrepreneurship, Growth Hacking, Home Cooks , Eco-Friendly Packaging, Food Industry, No No Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota https://podcasts.fame.so/e/x8vqljwn-revolutionizing-recruitment-connecting-businesses-to-english-speaking-talent-benjamin-morone Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota 125 1 No No 70y7p2v0 In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment.

Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota have matched over eighty American companies with exceptional talent from EE and LATAM, and have a high success rate, with 49 out of 50 placements being successful on the first try.

KEY TAKEAWAYS

👉 Discussing the challenges he faced when first entering the Eastern European and Latin American markets, Benjamin explains that, initially, building a local brand and gaining credibility was a challenge. However, they overcame it by establishing a presence in the areas they sourced talent from and building relationships.

👉 In terms of customer insights, Benjamin describes how they have a casual relationship with their clients and often ask for feedback through text messages or during client interviews. By maintaining close communication with clients, they are able to continuously improve their onboarding process and ensure client satisfaction.

👉 When asked about the key traits he looks for in candidates, Benjamin emphasizes the importance of candidates asking questions during interviews. He believes that candidates who ask thoughtful questions about growth opportunities and success indicators are more likely to be committed and dedicated to their roles. Benjamin also emphasizes the importance of companies crafting precise, well thought-out job descriptions that allow Benjamin and his team to accurately match talent to the role.

👉 Regarding the future of Zabota, Benjamin sees opportunities in developing tools to streamline the recruitment process and eliminate barriers to remote work. He wants to make the process seamless and easy for clients, eliminating any hesitations they may have about employing remote workers. In terms of AI, Benjamin mentions that they use it for meeting summaries and skill tests. However, he expresses reservations about using AI for matching candidates to roles, as he believes it is challenging to capture all the necessary details and nuances of a role and company culture.

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Benjamin Moróne on Linkedin - www.linkedin.com/in/benjamin-moróne-454009112
Zabota website - https://www.zabota.io

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 18 Oct 2024 12:00:00 +0000 iResearch iResearch 1838 In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Darshan Mehta, Benjamin Moróne, Zabota, Customer insights, Recruitment firm, AI in recruitment, AI, Remote work, Entrepreneur, recruitment industry, building a local brand, Candidate success traits, Client feedback, Remote workforce solutions, Recruitment tools No No [Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro https://podcasts.fame.so/e/x8142wyn-greatest-hits-online-qualitative-research-dan-fleetwood-questionpro [Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro 124 1 No No 713prxq0 Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research. Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.

As the President of Research and Insights at QuestionPro, Dan brings over 15 years of market research experience and a passion for how software empowers businesses to gather feedback and generate actionable insights. His tech career began early, recognizing the industry's rapid growth. Before joining QuestionPro, Dan was the Project Management Director at Pacific Market Research, leveraging technology platforms to enhance research efforts and drive better decision-making.

Key Takeaways

👉 Atomic Research Value - Atomic research creates a structured corporate taxonomy for managing user insights.

👉Insight Accessibility - Atomic research stores information for easy future access and long-term insights.

👉 Optimal Survey Length - A 10-12 minute survey is ideal; longer surveys need incentives and transparency.

👉 Atomic Research Implementation - Steps: Locate all qualitative data, allocate resources, and create ongoing processes.

👉  Survey Creator's Perspective - Ensure you'd be willing to take the survey you send out.

👉  Interactive Survey Design - Make surveys engaging with smiley rankings, thumbs-ups, images, videos, and progress bars.

👉 Avoid Respondent Fatigue - Surveys over 12 minutes lead to participant drop-off.

👉 Avoid Overcomplication - Don't overwhelm respondents with complex logic or difficult paths in your survey.

👉 Online Community Insights - Use online communities for quick, real-time market feedback and adjustments.

👉 Data CRM Question - "Most companies have CRMs for customers, but what about for their  data?"

👉 Video Engagement - Incorporating videos can boost future online survey engagement.

👉 Heatmap Analysis - Interactive questions and heatmaps offer clear insights into respondent preferences.

Listen now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
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RSS -  https://bit.ly/3AFrUs6

Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Dan Fleetwood on LinkedIn: linkedin.com/in/danfleetwood
QuestionPro Website: questionpro.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 11 Oct 2024 12:00:00 +0000 iResearch iResearch 2271 Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research. Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research. Darshan Mehta, Dan Fleetwood, QuestionPro, Atomic Research, Optimizing Online Survey Responses, Market Research, Survey Presentation Tips, Online Qualitative Research, Research Insights, Market Research Technology, Survey Length Optimization, Survey Engagement, Online Market Feedback, Data CRM, Survey Drop-off Prevention, Heatmap Analysis No No Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures https://podcasts.fame.so/e/q80qv5pn-patient-journeys-the-key-to-healthcare-marketing-success-gitesh-dubal-nova-spark-ventures Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures 123 1 No No p0kpn5v1 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.

With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies.

KEY TAKEAWAYS

👉 Gitesh emphasizes the importance of experiential learning in sales. Transitioning from marketing to sales, he learned firsthand how physicians perceive products and make decisions about patient care. This experience taught him that the answers are not merely found in corporate headquarters but through genuine interactions in the field. By understanding the physician's perspective and collecting data on patient experiences, he was able to triangulate insights that informed better strategies. This insight illustrates that hands-on experience and active listening are crucial for developing effective sales strategies in healthcare.

👉 In his approach to hiring and leadership, Gitesh looks for traits such as hunger, intellectual curiosity, and positivity. He believes that successful salespeople are often those who ask insightful questions, listen attentively, and engage in collaborative problem-solving. Gitesh also shares that assessing candidates involves open-ended questions that reveal their values and accomplishments, especially those that require teamwork and overcoming challenges. By fostering a culture of positivity and encouraging open communication, he creates an environment where insights can flourish, ultimately leading to greater success for both the team and the organization.

👉 Gitesh emphasizes the role of genuine curiosity in fostering meaningful conversations. He argues that allowing discussions to veer off their prescribed agenda can lead to unexpected insights and deeper understanding. This openness is crucial in settings where complex problems need to be addressed. By creating space for tangential dialogues, leaders can uncover issues and opportunities that may not surface within rigid structures. Gitesh shares how breaking away from strict agendas in leadership meetings at his previous company allowed team members to explore significant challenges, enabling them to generate innovative solutions collaboratively. This approach promotes a culture of inquiry and adaptability, essential for navigating the complexities of today’s business landscape.

Listen Now!
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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Gitesh Dubal on Linkedin - https://www.linkedin.com/in/giteshdubal/
Nova Spark Ventures website - https://nova-spark.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 04 Oct 2024 12:00:00 +0000 iResearch iResearch 2201 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. Darshan Mehta, Gitesh Dubal, Nova Spark Ventures, Healthcare marketing, Customer insights, Patient journey, Sales strategies, AI in healthcare, AI, data in healthcare sales, healthcare sales, healthcare therapies, automation tools, patient-centric approach, Data insights No No [Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties https://podcasts.fame.so/e/6nrrrx5n-greatest-hits-creative-marketing-vs-ai-what-future-holds-for-influencers-and-brands-with-gil-eyal [Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties 122 1 No No 81566230 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.

Gil Eyal has been recognized as one of the 30 most influential figures in influencer marketing. In his role at Silverstein Properties, he drives marketing innovation while supporting start-ups through Stardust Ventures, which focuses on consumer-oriented technology companies. Gil has a notable history in the crypto space and was the president and founder of HYPR, a leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under Gil's leadership, HYPR earned several accolades, including the 2019 Best Content Marketing Tech Platform award. He has reshaped how many leading agencies and brands approach influencer marketing, leveraging data, analytics, and demographic insights akin to traditional digital marketing methods. Throughout his career, Gil has collaborated with A-list personalities in music, film, and sports, such as Leonardo DiCaprio, Tobey Maguire, and Zendaya.

KEY TAKEAWAYS

👉 Pursue Passion: Prioritize passion and happiness over societal norms when making career choices. Success is not a linear path; it’s about maximizing opportunities.

👉 Unconventional Approach: Embrace a bold approach and view perceived weaknesses as strengths; create content that differentiates itself.

👉 Evolving Influencer Marketing: Influencer marketing has shifted significantly; adapt to changes in social media algorithms and focus on the effectiveness of live streams and smaller influencers.

👉 Strategic Celebrity Endorsements: Ensure that celebrity endorsements are both strategic and authentic, prioritizing values and narrative alignment over sheer follower count.

👉 Avoid Mismatches: Mismatched endorsements can breed skepticism; choose celebrities who authentically align with the brand’s values.

👉 The Power of Storytelling: Successful marketing campaigns are rooted in storytelling, crucial for shaping consumer perceptions and engagement. Authenticity in storytelling is key.

👉 Continuous Testing: Maintain a mindset of ongoing testing and optimization; be willing to experiment, learn from failures, and adapt strategies accordingly.

👉 Influencer Impact: Understand that influencer marketing isn't just about numbers; genuine impact is measured by resonance rather than reach.

👉 Focus on Conversions: Shift your focus from clicks and views to conversions—the ultimate metric for marketing success lies in turning users into loyal customers.

👉 AI’s Transformative Future: AI is poised to revolutionize marketing through precise measurement, tailored activations with micro-influencers, and automating tasks ranging from content creation to optimization.

Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Gil Eyal on LinkedIn: linkedin.com/in/gileyal
Silverstein Properties Website: http://www.silversteinproperties.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 27 Sep 2024 12:00:00 +0000 iResearch iResearch 2221 In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape. In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape. Darshan Mehta, Gil Eyal, Silverstein Properties, Influencer marketing, Celebrity endorsements, marketing, Future of marketing, AI, AI in marketing, Measuring marketing success, Creative marketing, Digital marketing, Marketing KPIs No No Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health https://podcasts.fame.so/e/x81444vn-unleashing-team-creativity-with-simple-storytelling-hack-insights-marc-kerachsky Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health 121 1 No No 713ppp40 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. In this episode of Getting to Aha!, Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace.

Marc Kerachsky has diverse work experience, primarily in marketing and leadership roles. He is currently the Chief Marketing Officer at AMC Health and a Co-Founder of VitalConex. Before that, he worked as a Writer, Blogger, Musician, and Stand-Up Comedian at MarcKayeToday. Marc also held various roles at Philips, including Content and engagement Leader and senior director of Global Marketing. He has also worked at GE Ventures and GE Corporate, where he served as Global Director for healthy imagination initiatives.

Marc started his career at GE Healthcare as a Global Product Leader and Marketing Director positions. Marc began their professional journey at RadPharm as the Marketing & Business Development Director. Marc Kerachsky has a Master of Business Administration (MBA) in Marketing from the Fox School of Business at Temple University.

KEY TAKEAWAYS

👉 Marc emphasizes the importance of storytelling, noting that platforms like The Moth have highlighted the power of personal stories. People connect deeply when they see themselves in others' narratives, which applies across various contexts, from marketing to elections. However, storytelling can be a double-edged sword, as it can be used to inspire or manipulate. He stresses the need to understand both the storyteller's intent and the audience's reception.

👉 Marc discusses the origin of VitalConex, born from an "aha moment" shared with a colleague at a Fortune 500 company. After significant customer engagement and internal communication efforts, they realized the disconnect stemmed from a lack of trust. VitalConex addresses this by fostering psychological safety and ensemble-based teamwork. They run workshops for changing organizations, using improvisation techniques to enhance creativity, confidence, and collaboration, creating a culture that supports effective problem-solving and innovation.

👉 Marc outlines VitalConex’s three-step process: Compose, Connect, and Cultivate. The first step, Compose, emphasizes building trust and psychological safety within teams, allowing individuals to express themselves openly. The second step, Connect, focuses on linking unrelated ideas through exercises like joke mapping, enhancing creativity and communication. Listening is key, and introverts, often better listeners, excel in this. The final step, Cultivate, ensures that the methods learned are sustainable, fostering an environment where trust and creativity continue to thrive even after the workshops end, embedding these practices into the organization.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin
iResearch Website
Marc S Kerachsky on LinkedIn
AMC Health Website
VitalConex Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Sep 2024 12:00:00 +0000 iResearch iResearch 2495 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. Darshan Mehta, Marc Kerachsky, AMC Health, healthcare marketing, VitalConeX, Workshop techniques, Insights in mental health, Psychological safety, Humor in corporate culture, Marketing, Leadership No No [Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies https://podcasts.fame.so/e/182006m8-greatest-hits-intricacy-of-polling-with-john-zogby [Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 120 1 No No 209qq6y0 In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News.

Together, they explore how John became involved in polling and opinion research, the role of online surveys in predicting voter turnout, and the value of yes-no polling questions. They also cover qualitative research methods like focus groups and interviews, the evolution of the American dream post-COVID, and corporate social responsibility. Tune in for a thought-provoking conversation packed with insights!

KEY TAKEAWAYS

👉 In the last century, polling has come to be known as a scientific way of gathering public opinion. In the broadest sense, polling is the act of seeking public opinion. No matter who is in charge, it matters what people think. There are a multitude of ways to retrieve this information, but one of the best ways is to get ahold of people from all sorts of occupations and backgrounds and simply ask them what they’re thinking. 

👉 When John began his venture into polling, almost everyone had a landline phone; however, as time went on, technology evolved and grew into something completely different. Fewer people stay home nowadays, fewer people have landlines, and ignoring phone calls has become the standard among most people. This was why John put time and research into online polling, so that he could reach those people.

👉 Polling can offer fascinating insights into the political and demographic landscape of an area. It can tell them a lot about who is voting, where these people are in their lives, where they will be in the future, and how they got there; it helps them find out if there is a meaning behind a vote or if it’s random. It’s for this reason, polling is widely considered to be a science.

👉 In his book “The Transformation of the American Dream,” John identified that boomers are questioning if there is more to life than materialistic success, while Millennials are looking for ways to live authentically in order to feel fulfilled. This trend has been referred to as "secular spiritualism". Additionally, Gen Z and millennials are increasingly demanding corporate social responsibility from employers, as well as time to work in their communities or contribute to those suffering.

👉 In his new manuscript, John explains that it is a study of his work and projects that really worked - those aha! moments. It wasn’t just polling, it was also going into schools, finding the root of people’s problems, and figuring out a way to solve them.

👉 One of the biggest mistakes pollers can make is relying extensively on random probability sampling, which in election polling can leave skewed results - for example, too many democrats and not a lot of republicans, or vice versa, meaning the polls lack a sense of reality. 

👉 John says that anything can happen when it comes to elections, and predictions can change as time goes on. He says that if there were an election today, the Republican party would most likely win control of the house of representatives. This is due to the conspiracy of the “stolen election” and the Democrats’ sanctimonious and didactic attitude. But, the more the Republican party pursues this tactic of spin and scrutiny, the less chance they have of getting the next ten percent they need to win elections.

👉 Polling is important; however, John describes it as “small data”. It will never replace people talking to each other and finding out what’s important. A robot can read your bank transactions and your data, but humans can look into the heart.

Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

Episode Resources
John Zogby Strategies
John Zogby LinkedIn
Madden School of Business
The Transformation of the American Dream

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 Sep 2024 12:00:00 +0000 iResearch iResearch 2714 In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. Darshan Mehta, John Zogby, John Zogby Strategies, Opinion Research, Online Surveys, Polling Analysis, Qualitative Research Methods, Corporate Social Responsibility, Secular Spiritualism, Creative Destruction, Neo-Tribes Research No No Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX https://podcasts.fame.so/e/lnq224w8-combining-process-improvement-and-customer-experience-rick-denton Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 119 1 No No 81nkkxv0 In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.

Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.

KEY TAKEAWAYS

👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.

👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.

👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 06 Sep 2024 12:00:00 +0000 iResearch iResearch 2349 In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. Darshan Mehta, Rick Denton, EX4CX, Customer Experience, customer-centric approach, voice of the customer, CX, VOC, CX programs, Customer feedback, Process improvement, Business decisions, Customer satisfaction, Tangible business results, Survey design, Technology in CX No No [Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands https://podcasts.fame.so/e/p8lxm7m8-greatest-hits-leverage-foundational-research-for-business-insights-stephen-griffiths [Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands 118 1 No No x1ln7871 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company! In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company!

Stephen is the Director of Insights & Strategy at Post Consumer Brands where he heads up a consumer insights team. He has a deep passion for understanding how consumers behave. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including Fruity Pebbles, General Mills, P&G and Unitedhealth Group. At Post Consumer Brands he leads his team in researching customer and market opportunities to inform business strategies for their clients.

KEY TAKEAWAYS

👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge.

👉 Insights contribute to the growth of a business by showing how business or customer processes work.

👉 When researching data points, distinguish between noise and real insight.

👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data.

👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas.

👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to digging deep beyond facts and observations.

👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise.

👉 When gathering data, seek to strike a balance between qualitative and quantitative data

👉 You can get insight into your business by observing a market category unrelated to yours.

👉 Businesses need consumer insight to understand underlying needs.

Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Stephen Griffiths on LinkedIn
Post Consumer Brands Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 30 Aug 2024 12:00:00 +0000 iResearch iResearch 2585 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company! In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company! Darshan Mehta, Stephen Griffiths, Post Consumer Brands, qualitative data, quantitative data, market research, body of knowledge, growth of business, Market Insights, Customer Insight Research, Foundational Research, Fast Iteration, External Inspiration, Statistical Significance, Behavioral Science, Cross-Functional Teams No No The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant https://podcasts.fame.so/e/0nj04y6n-personalized-corporate-gifting-with-millie-tadewaldt-of-brilliant The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 117 1 No No 40pm7q51 In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI.

Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries.

KEY TAKEAWAYS

👉 While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients. Millie wanted to improve the process of ordering branded merchandise by applying the principles of modern e-commerce, reducing decision fatigue, and increasing confidence in the purchase.

👉 Millie emphasizes the importance of incorporating technology into the swag-buying process and highlights the need to measure the return on investment (ROI) of gifting programs. She suggests that measuring the impact of gifting on various aspects, such as employee happiness, retention, and culture, is crucial to the success of these programs. To measure the emotional impact of gifting, Millie introduces the concept of "thank you notes," where gift recipients are asked to provide feedback on their experience. This feedback is then shared with clients through a real-time dashboard, allowing them to gauge the positive sentiment and employee comments related to gifting. Millie acknowledges that educating clients about measuring the value of gifting and establishing the right foundations for ROI measurement is a significant part of their work.

👉 Millie highlights three opportunities she saw to make Brilliant different from other swag companies. The first was reducing decision fatigue by presenting clients with a curated selection of options that meet their criteria. The second was focusing on great design and presenting products in a visually appealing way. The third opportunity was leveraging technology to make the ordering process more modern and convenient.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch website - https://iresearch.com
Millie Tadewaldt on Linkedin - https://www.linkedin.com/in/millietadewaldt
Brilliant website - https://www.brilliantmade.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 23 Aug 2024 12:00:00 +0000 iResearch iResearch 2525 In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Darshan Mehta, Millie Tadewaldt, Brilliant, Corporate Gifting, ROI, branded merchandise, e-commerce, customer-centric, swag-buying industry, AI, No No [Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research https://podcasts.fame.so/e/x8vqzvjn-greatest-hits-boosting-customer-experience-through-behavioural-insights-andrew-custage [Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 116 1 No No 70y76r20 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers.

Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the insights and analytics function at Medallia, a software development company that specializes in customer experience management, technology, and business intelligence.

KEY TAKEAWAYS

👉 Use data to help clients understand the impact of your program

👉 There are programs in the market that aren’t backed up by proper analysis

👉 Learn how to strike a balance between qualitative and quantitative data

👉 Insights for business strategies are generated through aggregate-based data on lots of people

👉 Derive business ideas from discovering what triggers customer behavior by using behavioral insights and customizing survey questions

👉 Getting data and insights to formulate business strategies can be challenging if panelists are reluctant

👉 The difference between virtual kitchens and traditional kitchens is customer preference, which influences the customer experience

👉  Dynamic pricing influences the behavioral patterns of customers; customers' experiences are improved when business strategies that provide products that are affordable to them

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Andrew Custage on LinkedIn
Medallia Website 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 16 Aug 2024 12:00:00 +0000 iResearch iResearch 2617 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers. Darshan Mehta, Andrew Custage, qualitative data, quantitative data, marketing, food service industry, marketing strategies, business growth, Medallia No No The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods https://podcasts.fame.so/e/68rrk678-the-power-of-moringa-lisa-curtis-of-kuli-kuli-foods The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods 115 1 No No 8056zvr1 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward.

Lisa is the founder and CEO of Kuli Kuli Foods, a company that specializes in superfood powders and snacks made from the sustainable superfood ingredient called Moringa. The company's products include nutrition bars, green powder, smoothie mixes, and wellness shots. She has been listed in Forbes 30 Under 30 and Inc Magazine’s Top 100 Female Founders, and been featured in Wall Street Journal, New York Times and other media outlets. Lisa is the author of the forthcoming book Happiness is the New Success.

KEY TAKEAWAYS

👉 Lisa discusses the challenges of maintaining the quality of Moringa sourced from different countries, explaining that the quality varies more by farming operation rather than geography. Kuli Kuli Foods has focused on sourcing directly from small farmers and working with partners to ensure high-quality Moringa. Another challenge is processing it in a way that kills pathogens, but preserves the nutrients.

👉 Although educating consumers about Moringa once posed a significant challenge, Lisa and her team have resolved this problem by shifting their focus. They did this by emphasizing how Moringa is a superfood and a “benefit”, rather than just an ingredient. Lisa says that with each of their products they try to make it clear why people should consume them, illustrating what the specific health benefits are. The company's mission is to act as a gateway to health transformation through community-grown superfoods.

👉 Lisa believes that ethical happiness is the new success. She notices that millennials and other young people are desperate for purpose in life, they want jobs to fulfill them in so many ways. This is why traditional markers of success have changed in this economy. Lisa notes how it’s more difficult to buy a house than it used to be, and more young people are waiting to get married. She recommends that, if you can't find a job that you enjoy, go create your own. Lisa believes that the keys to happiness these days include community and finding a higher purpose.

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Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch website - https://iresearch.com
Lisa Curtis on Linkedin - https://www.linkedin.com/in/lisamariecurtis
Kuli Kuli Foods website - https://www.kulikulifoods.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 09 Aug 2024 12:00:00 +0000 iResearch iResearch 2086 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Darshan Mehta, Lisa Curtis, Kuli Kuli Foods, food products, high-quality ingredients, superfood, superfood powders, Moringa, nutrition bars, green powder, smoothie mixes, wellness shots, Peace Corps, Regenerative agriculture No No [Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse https://podcasts.fame.so/e/18pv4798-greatest-hits-simpler-retail-is-the-more-successful-it-will-be-sanjai-george [Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 114 1 No No z1r394w0 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities.

As the CEO of Double Horse, a family-run business turned professional organization that provides good, high quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds talent into a cohesive team, driven by a focused customer oriented approach to achieve the targeted goals of the organization. Prior to this he was the CEO of retail brand Fathima Group of Companies, and was also the CEO of Nesto Group.

With so much experience as a CEO, he’s the best person to talk to for this episode of Getting to Aha!

KEY TAKEAWAYS

👉 If you’re really determined and good at what you do, if you really believe in your work, then there is no way you won’t get an ‘Aha!’ moment. Sanjai says that he’s had plenty of Aha! moments, but his favorite, and the one he’s most proud of, was planning a promotion in conjunction with Black Friday. It was also the first time he said ‘no’ to customers entering his shop, which showed him he didn’t have to take on everything all the time.

👉 Retail is very simple, we just have a tendency to overcomplicate it – at least, that’s what Sanjai believes. He would put attractive offers in his shop and sell to people whilst also providing good customer service, communicating clearly with customers about what they wanted. You have to keep things simple in order to attract customers.

👉 In order to achieve simplicity in your business, you have to articulate your thoughts very clearly. By this, Sanjai means that he clearly communicates with his team about his thoughts and goals, because you won’t always be talking to a team of intellectuals, you’re more likely to be talking to a team with various backgrounds and levels of education. You have to speak in a language that they will understand.

👉 Ever since Covid, ecommerce and online strategies have become even more of a priority. Whilst online and ecommerce has been consistently prominent over the last few years, it seems to have spiked in popularity, with both businesses and customers often heading online in the first instance. In fact, some businesses are even focusing their marketing efforts more on the online side of things.

👉 Sanjai says that people and businesses are now far more focused on making sure inefficiencies and errors are ironed out and taken care of. People want to innovate and give something new to the customer to ensure they’ll stick around, especially in a post-Covid world. How are you innovating and making your customers feel happier in your business?

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Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
IResearch Website - https://iresearch.com
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Sanjai George on LinkedIn 
Sanjai George on Twitter
Sanjai George on company website 
Youtube

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 02 Aug 2024 12:00:00 +0000 iResearch iResearch 2359 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities. Darshan Mehta, Sanjai George, Double Horse, retail, retail landscape, customer feedback, Customer insights , Business success, Indian retail industry, Effective communication, Customer convenience, Modern consumer No No Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker https://podcasts.fame.so/e/q80q39vn-following-your-passion-greg-segal-journey-lawyer-to-filmmaker Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker 113 1 No No p0kp4yn1 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok.

Greg Segal is a writer/director and producer based in New York and Asia. He has also worked as an independent producer and legal counsel to production companies' writers, directors, and actors. Greg wrote and directed feature films including The Expat, Chasing Lights, Should've Been Romeo, and Sinners & Saints. He is also a practicing attorney and focuses his practice in corporate law; he is the founder of the Law Office of Gregory Segal.

KEY TAKEAWAYS

👉 Greg's decision to switch careers and pursue his passion for filmmaking earlier than planned serves as a powerful reminder of the importance of prioritizing one's passions. His realization (triggered by 9/11), compelled him to reevaluate his goals and embrace a fulfilling career path. This highlights the need to listen to and act upon our own desires, rather than delaying them indefinitely. By prioritizing his passion for filmmaking, Greg was able to find greater fulfillment and purpose in his career.

👉 Greg's habit of going for walks to reflect and ponder on his life choices emphasizes the value of taking time to contemplate and find clarity. In today's fast-paced world, the ability to pause, introspect, and make informed decisions is crucial. This practice enables individuals to align their choices with their long-term goals and aspirations. Greg's dedication to self-reflection highlights the importance of mindfulness and self-awareness in career transitions. By taking the time to reflect on his career path, Greg was able to make strategic decisions that aligned with his passions and values.

👉 Greg's experience in creating vertical movies for platforms such as TikTok highlights the importance of adapting storytelling techniques to suit different platforms and formats. In a rapidly evolving digital landscape, businesses must understand their customers' preferences and deliver content that captures their attention. This necessitates a deep understanding of customer insights and the ability to tailor content to meet their needs and expectations.

Listen Now!

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Greg Segal on Linkedin - https://www.linkedin.com/in/gregory-segal-449221a
Greg Segal on IMDB - https://www.imdb.com/name/nm1639176/bio/?ref_=nm_ov_bio_sm 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 26 Jul 2024 12:00:00 +0000 iResearch iResearch 2253 In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Darshan Mehta, Greg Segal, Career paths, Pursuing passion, filmmaking, perspective and goals, life choices, Living abroad, film industry No No [Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk https://podcasts.fame.so/e/m84x34j8-greatest-hits-turning-a-hobby-into-a-career-jim-turner-and-steve-sidelnyk [Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 112 1 No No x16l89z1 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process.

Steve Sidelnyk is a highly accomplished session drummer and music programmer who has worked with a multitude of A-list artists over his storied career. From answering an advert for ‘drummer needed’ for Paul Weller in 1983 to opening the Grammys twice with Madonna and featuring on numerous Hollywood soundtracks, Steve is one of the world's most in-demand live and studio musicians.

Jim Turner is a long time entertainment industry professional whose 40+ year career straddles Music, Film, and TV. Having previously worked as a session musician with Steve on British multi-million selling artists: Black, Bros, and Lisa Stansfield, Jim established himself as one of the top commercial music producers for brands such as Pepsi, Esso, Ellesse, Coca-Cola, and Nike before moving to Los Angeles to work on film and music projects. He has worked with Guillermo Del Toro on Hellboy II as well as the Tekken franchise, and has further developed projects for both Netflix and HBO.

KEY TAKEAWAYS

👉 Steve has always loved music, having followed his brother’s band around as a child. When he learnt the drums, his priority wasn’t to earn money from the hobby but to play in something that he thought was cool. He was all about music; he didn’t consider what might happen later or make a plan B, he just wanted the music to be a part of his life. Jim was similar, as a child he decided that music was what resonated with him. After watching The Crusaders, he quit his job, bought a saxophone, and just started. His Aha! moment came when on tour as a support act and he realized he was the only one who could see real talent, and so he started doing session work instead of being in a band, beginning his work with Steve.

👉 Steve’s pivotal turning point in his career came when his band played Live Aid and were the second band on after Status Quo in 1985. It was the first time he’d ever been on TV, and a week later he was recognised at an airport as the drummer in the band. Having never been recognised before, he realized that he had made something out of his hobby. Jim, on the other hand, doesn’t believe he had one pivotal moment, but attributes his success to deciding to focus on session playing at a higher level, rather than just local work. He realized that if you’re working for somebody and you’re not the primary talent, you’re always expendable.

👉 Everybody is prone to a bit of imposter syndrome in their career, especially if they are achieving some level of success. Jim shares that his experience being the only person in his band to recognise talent gave him the confidence that he was on the right path with his career. It took him ages to say that he was a professional musician; it wasn’t until he was paying off his mortgage and had platinum records on the wall. When he turned to composing music for commercials, he lost his confidence again; he wasn’t comfortable claiming to be a composer since he was no Mozart in his own eyes. He was always just waiting for someone to claim him to be a fraud.

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Jim’s LinkedIn - https://www.linkedin.com/in/jimturnerceo 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 19 Jul 2024 12:00:00 +0000 iResearch iResearch 2395 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process. Darshan Mehta, Jim Turner, Steve Sidelnyk, music industry, entertainment industry, customer insights, business, Career paths, movies, commercial, film industry, Mentorship No No The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters https://podcasts.fame.so/e/l8q259yn-empathy-in-sales-management-alan-versteeg-growth-matters The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 111 1 No No 80nk3l51 In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers.

Alan Versteeg is an engineer turned sales management expert with over two decades of experience in the sales industry. He is the Global Chief Revenue Officer at Growth Matters, who aim to drive sustainable growth in businesses by embedding practical sales execution disciplines. Previously, Alan was the founder of HiredResults (2011 - Aug 2013), and served as the Master Affiliate | South AfricaMaster Affiliate at Frontline Learning (2011 - 2012).

KEY TAKEAWAYS

👉 Alan emphasizes the importance of customer insights in driving business success and shares his frustration with the lack of focus on sales managers in training and development programs. He believes that without investing in sales managers, no amount of training or enablement can have a sustainable impact on sales performance. When asked about the top three characteristics of an effective sales manager, Alan highlights the importance of understanding the broader role of driving customer value, having a passion for unlocking potential in others, and the ability to remain steadfast in the chaos of the sales environment.

👉 Discussing the topic of customer value and how to convey it to salespeople, Alan explains that value is about relevance and closing the gap between customer expectations and experiences. He suggests that salespeople need to be continuously focused on understanding what value means to their customers and engineering systems to close that gap. Darshan and Alan discuss the Socratic method of selling, which involves asking questions to guide customers to insights and deeper understanding, and agree that this approach is effective in establishing a connection and solving customer problems.

👉 Alan believes that empathy is the most important human trait for a salesperson as it enables them to step into the customer's shoes and understand their needs and challenges. Empathy fosters curiosity and customer-centricity, which are essential for building strong relationships and driving sales success. He emphasizes that if people want to connect with you, they show interest in you, and empathy is about understanding what others are going through. Alan adds that objection handling is a lack of empathy, as empathy can prevent objections from arising in the first place. They discuss the concept of “noble intent” and how it can be trained to improve empathy. By focusing on the right mindset and meaning, salespeople can build empathy by asking good questions that lead customers to insights and show that they care about their world.

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Alan Versteeg on Linkedin - https://www.linkedin.com/in/alanversteeg
Growth Matters website: https://www.growthmattersintl.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 12 Jul 2024 12:00:00 +0000 iResearch iResearch 1994 In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Darshan Mehta, Alan Versteeg, Growth Matters , Sales management, Customer insights, Sales training, Customer value, Socratic method, Virtual selling, AI in sales, No No [Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth https://podcasts.fame.so/e/vn5549vn-greatest-hits-how-twitter-changed-the-branding-game-brandon-rhoten [Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 110 1 No No 80qqxl80 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.

Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief Marketing Officer at GroundTruth, a media company turning real-world behavior into marketing that delivers real results, and Growth Advisor at SOCi, Perion, liifer, and Papa Johns.

KEY TAKEAWAYS

👉 One of Darshan’s first aha! moments came with the introduction of Twitter in 2006. Seeing brands “sound like people” changed how his team worked at Wendy’s to build their digital/social presence: they wanted to sound like a personality. Suddenly, almost every brand transitioned from sterile and corporate with one-way communication with customers to having deeper personalities and customer interactions. Brandon’s mindset completely shifted. At the time, Wendy’s was working towards attracting customers under forty and Twitter provided a pathway to achieve that.

👉 Brandon often sees brands assuming that all you have to do for successful digital marketing is have a social media presence. While this will work in select instances, he clarifies that it’s all about what problem you’re trying to solve. Before diving into a social media or digital strategy, you need to establish what you’re trying to accomplish. For example, if you’re a new brand starting out, you need to figure out who you’re selling to and what message will resonate with them. THEN, you can go onto what communication channel will work best for getting that message out there.

👉 According to Brandon, customer insights are essential in digital marketing, particularly when you’re learning what works and what doesn’t for your marketing plan. While you could learn a certain amount of this from analytics, they are limited in what they can tell you. Brandon explains that you can use analytics to aid in understanding what’s working but that you need to look into the processes you’re putting in front of customers and how they are using them so you can adjust and readjust accordingly. To illustrate, Brandon shares the example of AirBnB. They were so focused on getting good click rates that they initially didn’t notice that these clicks weren’t generating sales and they were just wasting money with their efforts to improve them.

Listen Now!
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Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
IResearch Website - https://iresearch.com
Brandon Rhoten: https://www.linkedin.com/in/brandonrhoten
GroundTruth: https://www.linkedin.com/company/groundtruthco 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 05 Jul 2024 12:00:00 +0000 iResearch iResearch 2549 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer. AI in marketing, Lifetime value, digital marketing, Customer acquisition costs, Social media, Strategic approach, Long-term growth, Darshan Mehta, Brandon Rhoten, Customer insights, Digital marketing, No No Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound https://podcasts.fame.so/e/18pv1vq8-disruptive-innovation-in-the-restaurant-industry-steve-bigari Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 109 1 No No z1r3r380 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry.

Steve Bigari has over forty years in the restaurant industry and has founded several businesses, including Mr. Biggs in 2005 and Synq3 Restaurant Solutions; he was the CEO of SYNQ3, a provider of restaurant solutions with a focus on technology and customer experience, for over sixteen years. Steve is currently the EVP, AI for Restaurants at SoundHound, and co-hosts Techuisine, a restaurant technology podcast exploring the latest trends and innovations in restaurant technology.

KEY TAKEAWAYS

👉 Looking forward, Steve anticipates three trends that will reshape the future of the restaurant industry: staffing, training and costs. He suggests there are serious staffing shortages that are affecting the industry and mean that some establishments are unable to open; Steve adds that there are laws being passed that may exacerbate this problem. Secondly, while AI can never fully replace a human, Steve says that there are certain processes that can be supplemented by AI. Lastly, Steve recommends adapting to different languages and cultures for those organizations that want to expand globally. He says that “everything is moving so quickly right now. I've never seen anything like it in all my years.”

👉 Steve offers seven questions to clients when somebody tries to sell them something. The first is “can you give me a demo right now?”. The second is “can we do that in a live environment in an actual restaurant that’s working today”. Number three is “are humans used anywhere in the process”, since people like to use humans to nudge along things like AI, which isn't ready yet. The fourth is “how long until the promise is realized what you're selling me today?”. The next is “what's the process by which you roll it out in restaurants?” —in short, how can it be scaled? The sixth refers to whether there’s a patent or not, and the seventh regards whether they use their own tech stack, since “if you're buying from somebody that doesn't own what they're selling, that could come back to haunt you”.

👉 Ultimately, Steve is enthusiastic about the rapid developments in the restaurant industry. Despite being a self-professed “old restaurant guy”, he loves meeting clients that are cutting-edge thinkers. He is particularly excited by advancements in drive-through technology, suggesting that it could “appear in every aspect of your life in retail, hotels, hospitality, travel”.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Steve Bigari on Linkedin - https://www.linkedin.com/in/steve-bigari-b827ab5
Soundhound website: https://www.soundhound.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Jun 2024 12:00:00 +0000 iResearch iResearch 2015 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. Darshan Mehta, Steve Bigari, Soundhound, AI, Restaurant industry, restaurant technology, Customer experience, drive thru operations, AI solutions No No [Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand https://podcasts.fame.so/e/183mwyz8-greatest-hits-power-of-the-subconscious-shalini-josh-yamdagni [Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 108 1 No No m0j2my60 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain.

Shalini is an international expert in pain relief and bestselling author of the book, Instant Pain Relief. She actively helps people living with chronic pain who are frustrated with the medical system but are open and willing to alternative approaches.

KEY TAKEAWAYS

👉 Shalini grew up in a small town in the Himalayan foothills, attending boarding school far from her parents’ home in Bangkok. When she could attend an international school, she studied in Bangkok. Then, she studied psychology and social work at university in India. Her first jobs were in psychology and social work, and she was actively chasing more money, even if the roles were not fulfilling. At age 38, feeling very dissatisfied with her life, Shalini started to experience extreme rib pain and was diagnosed with costochondritis. Although she was told she would feel better within a week of taking painkillers, the pain didn’t stop, only getting worse when stronger medication was used. She bought all sorts of therapeutic devices to relieve the pain, but nothing was helping, and her medical team was stumped. Her friend convinced her to attend a self-awareness seminar, which proved to be life-changing for her. The host recommended she try Emotional Freedom Techniques (EFT), which instantly relieved her pain.

👉 In her practices, Shalini has seen instances where EFT is unsuccessful. She shares a story of a man who was brought in by his wife after suffering from breathing issues and pain for years. For every question Shalini asked, he had a way out, avoiding getting to the root cause of his issues. His wife got back in touch with Shalini, explaining that the issues started after he and his brother had a huge financial loss in their business, causing his name to be tarnished in the community. Since then, any time he stepped into the office, he would experience migraines and breathing problems. Shalini explains that his subconscious mind was protecting him from the trauma, causing pain when he went to the office. Shalini likens it to self-sabotage and explains that a mindset shift can alter patient outcomes with the simple question: What is the upside of staying in pain?

👉Today, people often complain about lower back pain, attributing it to sitting at a desk all day or carrying heavy bags. Shalini points out that most of us sit at desks all day, but not everyone has pain. Over her career in EFT, she has had many aha moments on the different aches and pains across the body. She has discovered that pain in your back is rooted in support issues. When you have lower back pain, you should ask yourself, “Where in my life do I feel like I lack support?” She explains how one particular client had lower back pain, and when she asked about the lack of support in his life, he explained he had always felt like it since his dad died when he was only ten years old. At age ten, he was made to be the “man of the house,” locking him into pain patterns for the rest of his life. Shalini and EFT were able to help him through the pain, unlocking the deeper root issues.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Shalini Yamdagni: https://www.linkedin.com/in/shalinijoshiyamdagni
EFT Thailand: https://eftthailand.com
Instant Pain Relief: https://www.amazon.com/dp/B09TPYVJDT/ref=tsm_1_fb_lk 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 21 Jun 2024 12:00:00 +0000 iResearch iResearch 2876 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain. Lower back pain causes, Shalini Yamdagni, Emotional Freedom, Instant Pain Relief, Chronic pain relief, Managing chronic pain, EFT practitioner, Emotional well-being, Physical health No No Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited https://podcasts.fame.so/e/v8w4mwpn-exploring-the-world-a-journey-of-aha-moments-heath-tredell Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 107 1 No No 80x74k21 In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions.

Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers holistic wellbeing, exceptional care, and a homely environment. He also holds  an Economics and Marketing degree from Warwick Business School, and has a teaching qualification. Heath is currently attempting to sail around the world with his wife.

KEY TAKEAWAYS

👉 Heath realized the importance of balancing three facets of life: time, money, health. He realized that the choices people make with their money can greatly impact their life experiences. This realization inspired him to prioritize experiences over material possessions and set a goal to retire early and travel the world. Heath emphasizes that people have a lot less time than they think, so should plan accordingly.

👉 In his second year of university, Heath met two old ladies with a similar socio-economic background. He observed that one had chosen a path that had given her wonderful memories she could look back on, but the other hadn’t. He realized that he never wanted to be the old person in a care home who hasn't got any stories to tell and hasn't got any life experiences to look back on. Heath admits that, although this might lead to some regrets, it would also lead to joy.

👉 Despite having no prior sailing experience, Heath and his wife are aiming to spend the next decade sailing around the world to explore different cultures and beautiful locations. They have already sailed through France, Monaco, Italy, Sicily, Greece, Albania, and are currently in Montenegro. They plan to sail westwards and eventually circumnavigate the globe. Heath emphasizes that their goal is not just to see beaches but to experience diverse cultures and immerse themselves in different countries. They believe in making the most of life.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
IResearch Website - https://iresearch.com
Sawasdeekat YouTube channel: https://www.youtube.com/@Sawasdeekat
Bablake House website: https://www.bablakehouse.co.uk

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 14 Jun 2024 12:00:00 +0000 iResearch iResearch 2397 In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Darshan Mehta, Heath Tredell, Bablake House Limited, Sawasdeekat, Travel and exploration, Retiring early, Care home business, No No [Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo https://podcasts.fame.so/e/r87ywqw8-greatest-hits-mastering-influencer-marketing-business-growth-prateek-panda [Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 106 1 No No k08mkxk1 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth.

Prateek is a three-time entrepreneur and marketing leader, guiding startups in their growth journey, scaling from zero to over $25 million in Annual Recurring Revenue (ARR). His innovative strategies and methods have gained recognition in well-known publications such as TechInAsia, Forbes, and Entrepreneur Magazine.

Prateek has features on lists like "40 Under 40 Founders & Executives" by StartupBeat and "Indian Tech Leaders of 2023" by TheTechPanda. Beyond his entrepreneurial efforts, Prateek is also actively involved as a Startup Mentor and Advisor for various businesses. Moreover, he is the Co-Founder of Appknox and host of the IMpulse - The Influencer Marketing Podcast.

Key Takeaways

👉 Experience makes entrepreneurship progressively easier, even if challenges still persist. Prateek's journey from a 19-year-old founder to a well-versed business leader highlights the importance of resilience and adaptability, which helps you grow stronger mentally and handle tasks like fundraising, customer acquisition, and team building more skillfully. Moreover, Prateek learned why it's crucial to view investors as business partners while retaining control over his vision, as well as the necessity of listening to customers.

👉 Influencer marketing is emerging as a highly effective alternative to traditional advertising, especially given rising costs and decreasing ROI of digital ads. Once seen as a tool for brand visibility, influencer marketing is now evolving into a measurable, performance-driven channel, thanks to its authenticity and credibility of influencers.

👉 Brands must prioritize working with influencers who genuinely resonate with their audience, often shown by their willingness to share both positives and negatives about a product. Also, it's essential to look beyond follower counts, as these can be misleading due to fake followers. Demographic alignments and engagement rates are key metrics.

👉 Influencer campaign budgets significantly vary, with costs for a single TikTok post ranging from $300 to $30,000. So, don't over-invest in a single influencer, especially if your brand is new to this form of marketing; diversify your influencer portfolio and experiment with various post formats. Secondly, communicate your campaign goals clearly and authentically with influencers. For instance, if you promote an early-stage product, seek sign-ups from users genuinely interested in engaging with and improving the product, not just increasing sign-up numbers.

👉 The power of influence in decision-making is a fundamental aspect of human behavior, which allows both B2B and B2C to harness the full potential of influencer marketing. In the B2B content, this influence often occurs within closed group discussions and professional networks. Influencer marketing is about leveraging these natural, influential relationships. But the key moment is identifying the right influencers who resonate authentically with the target audience.

👉 When assessing the effectiveness of influencer marketing, you have to align ROI measurement with campaign goals. Luckily, modern tools enable precise tracking of consumer journeys from influencer interaction to purchase. Beyond that, evaluating an influencer's ethics and authenticity is critical. So, focus on building long-term relationships with influencers for more meaningful and effective campaigns rather than one-off posts.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
Prateek Panda: https://www.linkedin.com/in/prateekpanda/
Phyllo: https://www.getphyllo.com/


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 07 Jun 2024 12:00:00 +0000 iResearch iResearch 2679 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth. In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth. Customer insights, Influencer marketing, Phyllo data gateway, Creator data access, Fake followers, ROI-driven, campaign success, Fake vs real followers, Philosophy, spirituality No No Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe https://podcasts.fame.so/e/v855rmp8-misconceptions-realities-exploring-performance-enhancement-dustin-elliott Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 105 1 No No 81qq9zp1 In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare.

Dustin Elliott is the Senior Brand Manager at The Vitamin Shoppe, and has over two decades of experience in the health and wellness industry. At The Vitamin Shoppe, he is responsible for branding strategy, product development, business management, and customer and market analysis. He holds a Bachelor's in Exercise Physiology from the Florida International University.

KEY TAKEAWAYS

👉 Dustin discusses the misconceptions people have about nutrition and performance enhancement, including the association of performance enhancement with detriment to health and the negative perception of pharmaceuticals in this space. He explains that he wants to expand the definition of ‘performance enhancement’ to relate more to self-improvement, whether for elite athletes, or for everyday individuals striving to be the best at what they do. Due to negative press, the public often takes a negative view of performance enhancement, but Dustin says it can increase longevity and have long term health benefits if people practice restraint.

👉 Dustin’s experience with lymphoma changed his outlook on health and wellbeing. He began to understand the significance of gut health after chemotherapy led to acid reflux and other digestion issues. Dustin says that one of the big things that has changed for him is how the gut impacts not only performance—where you have a lot of researchers who are looking at the gut biomes of athletes—but how it impacts human health in general. This has led to Dustin placing a higher value on things like fiber intake to support the gut biome. Never forget about the gut-brain connection!

👉 Dustin notes the growing trend for functional foods and the potential for healthier alternatives to processed snacks to improve overall health and combat obesity, expressing concerns about the impact of artificial sweeteners and processed ingredients on gut health. He also explores the challenges of changing people's choices and preferences when it comes to food, acknowledging that processed foods are still prevalent. However, Dustin still expresses hope that functional food options will become more readily available and affordable, leading to healthier choices for everyday individuals.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
IResearch Website - https://iresearch.com
Dustin Elliot on Linkedin - https://www.linkedin.com/in/duelliott
The Vitamin Shoppe website: https://www.vitaminshoppe.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 31 May 2024 12:00:00 +0000 iResearch iResearch 2580 In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Darshan Mehta, Dustin Elliott, Vitamin Shop, Customer insights for business, Supplements industry, Nutrition enhancement, performance enhancement, Gut biome, human health, Functional foods, healthier alternatives, Nutrition education, Artificial sweeteners, gut health, No No [Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu https://podcasts.fame.so/e/1820w2r8-greatest-hits-experiences-beyond-the-product-xuan-xu [Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu 104 1 No No 209qr490 In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey. In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey.

Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a business consultant in Germany but changed paths to the creative industry in 2014. She founded her own company in 2017 to obtain independent artistic freedom to produce innovative, memorable, and meaningful experiences. She has conducted various projects cutting across multiple industries, including recent projects in food and beverage, hospitality events, and entertainment.

KEY TAKEAWAYS

👉 Xuan’s first aha moment came when she took a consultancy trip to Bangkok. There, she met Ashley, who was opposite to anyone she had met before. He inspired her to take a step into the creative world, doing something based on her passion that truly came from her core. She realized that she wanted to create a world that would allow the people interacting with her to experience something they may not have previously had access to; she found the world of experiential design.

👉 To Xuan, differentiating between skills and components is essential. Skills are the things you learn and master, whereas components are what you have naturally or gain through life experiences. For experiential design, three components are necessary: passion, creativity, and vision. On the skill side, you need analysis, strategy, and execution. The latter are intentionally learned, but the former are not.

👉 Today, people seek for experiences beyond the product. To Xuan, this is because the product has become a commodity. They now expect good service and products by default, so they search for good experiences. It’s not just about a tangible product or whether it is delivered well; it’s about the emotional experience and journey from the first time they hear about your brand to post-purchase.

Subscribe Here!

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And connect with the host and guests here:

Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Xuan’s LinkedIn - https://www.linkedin.com/in/xuan-xu-6720b048
Xuan Xu Experiences Website - https://www.xuanxu.de 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 24 May 2024 12:00:00 +0000 iResearch iResearch 3126 In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey. In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey. digitalization, experiential designers, Holistic brand experiences, Maggie Choo bar, Immersive atmosphere, Transformative moment, Comprehensive story, Augmented reality No No Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency https://podcasts.fame.so/e/68rrwpv8-building-brands-creative-storytelling-lessons-matt-swieca Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 103 1 No No 8056lm51 In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.

KEY TAKEAWAYS

👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.

👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.

👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 17 May 2024 12:00:00 +0000 iResearch iResearch 1836 In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. Customer Insights, Storytelling, Digital Marketing, Advertising, Authenticity, Social Media, Influencer Marketing, Content Creation, Precision Targeting, Brand Building, Video production, Content consumption, Social media advertising, Traditional digital ads, Tangible ROI No No [Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online https://podcasts.fame.so/e/p8m50yk8-greatest-hits-philosophy-of-unleadership-steve-krull [Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 102 1 No No 70vln460 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out! In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out!

Previously, Steve was the VP of Strategy and Sales at Huble Digital and excelled in what he calls “unleadership”. He believes in collaboration and leading by example; remaining vulnerable and open to new ideas, accepting feedback…and doing good things.

KEY TAKEAWAYS

👉Steve defines “unleadership” in business as more of a philosophy than a methodology. It all comes down to being a good person and trusting the people and your team around you, and once you do that, your leadership characteristics will shine through.

👉People learn from their experiences and their mistakes. As a leader of a team or an organization, you have to let people make mistakes and hit walls, otherwise they won’t learn what you want them to. Some leaders may see this as a frivolous exercise, but Steve believes it’s necessary. It affords them the opportunity to grow.

👉As a leader, you must decide what to focus on. Steve talks about how communication strategies are something that all leaders should think about. How are you having conversations? How are you presenting facts to people? The way you deliver a message to someone else is so important, and exactly the same can be said for an organization's brand and marketing.

👉Steve’s wife was diagnosed with cancer at the start of the COVID-19 pandemic, and he describes her as an inspiration. Although there were some tough times, and it can be easy to bury your head in the sand and avoid everything, it's all about how you get back up and keep moving forward. At some point, you have to face everything rather than running away. The same idea applies to business - if you’re losing customers, face it, figure out the reasoning, and learn.

👉The customer experience should always equal the business’ performance. If you were to go to a restaurant and the food was good, but the service was bad, you might give it another shot just to see, and the same if the roles were swapped. However, if both are bad, then no amount of marketing or advertising will fix that. You have to make sure your customer experience is always the best it can be.

👉As a result of COVID-19, more money and effort have gone into digital marketing. Although it seems like this was the direction it was going in anyway, it was only accelerated by the pandemic; there have been massive changes in analytics and privacy. People expect more from businesses than they did before, resulting in them carrying a heavier weight of responsibility.

Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
RSS -  https://bit.ly/3AFrUs6

Episode Resources
Steve Krull on  Linkedin
Steve Krull on Instagram
Steve Krull on Twitter
Be Found Online Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 10 May 2024 12:00:00 +0000 iResearch iResearch 2613 In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out! In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out! Digital Marketing, Un-Leadership, Customer Insights, Augmented Reality (AR), Artificial Intelligence (AI), Voice Search, First-Party Data, Google Analytics, Amazon E-Commerce Platforms, Emotional Intelligence No No Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos https://podcasts.fame.so/e/p8m5r058-insights-empathy-building-meaningful-customer-relationships-alex-genov Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 101 1 No No 70vlynl0 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm.

Alex is the Head of Customer Research and Marketing Insights at Zappos’ family of companies, where he has worked for over nine years. He describes his career goal as "helping teams create remarkable products and services that make people's lives easier and more enjoyable". Alex has over fifteen years of experience in marketing insights, and has also worked at ACTIVE Network, Intuit, and State Farm Insurance. He is the author of the book Forget the Customer, See the Person.

KEY TAKEAWAYS

👉 Alex discusses the three things that most people get wrong about creating remarkable products and services that make people's lives easier and more enjoyable. These include relying too much on data, focusing on optimizing channels rather than the customer's perspective, and neglecting the importance of hospitality.

👉 Alex says that technology should be balanced with a human touch, noting that Zappos is working on providing personalized recommendations and assistance in the online shopping experience. Reflecting on the changes in consumer behavior during and after the COVID-19 pandemic, Alex says that while there was an initial shift towards online shopping, he found that people still value in-person experiences and the human connection. Alex emphasizes the importance of understanding consumers' needs and motivations in order to provide a tailored and empathetic experience.

👉 Alex expands on the topic of AI and its potential in enhancing customer experiences. He discusses AI's linguistic capabilities and its use in language-related tasks such as writing and editing. Acknowledging the undeniable benefits of AI in certain fields, he also expresses curiosity about its potential in creating personalized digital experiences and making interactions with websites more conversational.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Alex Genov on Linkedin - https://www.linkedin.com/in/alexgenov
Zappos website: https://www.zappos.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 May 2024 12:00:00 +0000 iResearch iResearch 2286 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm. Getting to Aha!, Darshan Mehta, Alex Genov, Zappos, data reliance, channel optimization, hospitality, marketing insights, No No [Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. https://podcasts.fame.so/e/vn55pk7n-greatest-hits-handling-challenging-interactions-haider-aabidi [Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 100 1 No No 80qqpr50 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.

Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of D2C, he originally served as the Director of Brand Marketing. Prior to joining, he was the National Manager of Student Awareness at IMS Learning Resources; the Founder & CEO of MBAP; and a Sales & Distribution Consultant at Deloitte.

KEY TAKEAWAYS

👉 When it comes to your own professional success in any industry (not just marketing or consumer insights), you need to be able to challenge yourself. You need to ensure you’re surrounded by people who are better than you and push you to think about things in ways you might not have done so before. If you put yourself in a room where you’re the only one who doesn’t know everything, then you’re actually in the perfect place to learn something new. Embrace it; don’t feel disheartened by it.

👉 Everyone in business should be taking calculated risks; it comes part and parcel. It’s all about how much you know about your own limitations and strengths. Haider tells us about his shift from tech into business; even though everyone told him he couldn’t do it because he didn’t know about it, he knew that if he did some research and put the work in, he could figure it out. He took a calculated risk; now, he understands the foundations of business and has the wisdom of communicating with consumers.

👉 Once you understand how customers work, you can begin to interact with them in a way that will benefit and grow your business. Haider talks about creating personalized interactions with them on a mass level, how we can do that, and why businesses find it such a difficult feat. The one thing he’s taken away from his own analysis is that you have to respect the customer and who they are as a person; respect the time they take to give your business attention.

Subscribe Here!

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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Google - https://bit.ly/47Y0Lkp
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Haider’s LinkedIn - https://www.linkedin.com/in/haider-aabidi-101071175/
Country Chicken Co. LinkedIn - https://www.linkedin.com/company/countrychickenco/
Country Chicken Co. Website - http://www.countrychickenco.in/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 26 Apr 2024 12:00:00 +0000 iResearch iResearch 1802 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. entrepreneurship, Country Chicken, tech into business, foundations of business, marketing No No Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green https://podcasts.fame.so/e/4n9xkm18-debunking-nutrition-myths-taking-balanced-approach-ross-franklin Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 99 1 No No v07zmrx1 In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.

Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. Pure Green is a juice bar franchise that has over 100 locations open or in development across 15 different states. The company's products include made-to-order superfood smoothies, acai bowls, and cold-pressed juice. Their franchise division is on pace to have over 100 stores open by the end of 2023. Ross is also a best-selling author, and a highly sought-after keynote speaker with over two decades of experience building prestige brands within the health and wellness industry.

KEY TAKEAWAYS

👉 Ross explores the topic of customer service and the lessons learned from working in the fitness industry. He emphasizes the importance of treating customers as guests and delivering a warm, friendly, and engaging experience. Ross highlights examples of good hospitality displayed by Pure Green franchise partners, such as going above and beyond to return a customer's lost keys or including handwritten cards with delivery orders.

👉 Darshan and Ross discuss the principles of entrepreneurial success highlighted in Ross's book, The Success Formula. They emphasize the importance of taking action and not getting caught up in analysis paralysis. Ross believes that what holds people back is the inability to take action. His advice is simple: “Just take the action and you can always recalibrate afterwards.” He also highlights the power of physiology and tonality in effective communication.

👉 Ross stresses the importance of hiring ‘doers’. It’s vital that organizations hire people with integrity that do what they say they’re going to do. Ross prefers employees that are high performers, and “get stuck into the daily grind”. Without this urgency, Ross says it’s likely that they wouldn’t be the right cultural fit at Pure Green.

Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
Ross Franklin on LinkedIn - https://www.linkedin.com/in/rossfranklin
Pure Green website: https://www.puregreen.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 19 Apr 2024 12:00:00 +0000 iResearch iResearch 1984 In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. Getting to Aha!, Darshan Mehta, Ross Franklin, Pure Green, fitness industry, superfoods, juice bar, health, wellness industry, entrepreneurial success No No [Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s https://podcasts.fame.so/e/1836ryln-greatest-hits-switching-mindsets-engineering-to-marketing [Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 98 1 No No m0j73y51 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!

Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was the Vice President for Strategy and Operations at Webenza India and was Principal Consultant at Experience Ideas! 

We can’t wait for you to hear what he has to share with us!

KEY TAKEAWAYS

👉 One of Pavangopal’s first Aha! moments was when he went into architecture and engineering and realized it wasn’t what he wanted to do at all. But regardless, he built a product with his engineering skills and no one was coming to purchase it; it wasn’t until they spoke with some senior marketing professionals that they realized, even though they’d created something that was unique, no one actually wanted it. It was there that the marketing lessons started to kick in; they started with the customer and worked towards the product, rather than the other way round.

👉 Despite the fact Pavangopal’s job as an engineer wasn’t what he wanted to do, there are things that marketers could learn from them and vice versa. It’s important for marketers to understand some of the key intricacies behind the products they sell, and engineers need to understand what the customer wants and needs. You need to start defining the boundaries of the problem you’re trying to solve and work towards an objective: after all, that’s the aim of marketing and engineering, no?

👉 Pavangopal used to throw loads of different features onto his products just to see how much they could do, but now he approaches them from the point of view of what the customer wants and whether they’ll find it delightful. He makes sure that it ticks off all the basic boxes first and foremost so that the customer is happy, and then he would add all the extras. Some people don’t realize that having too many features can be overwhelming, and that people much prefer simplicity over anything else.

👉 Nandu’s never takes their eyes off the competition. When you’re in marketing, half of the job is keeping an eye on them! You need to understand the consumer behavior and why they’re going to people that aren’t you. However, consumer behaviors are notoriously difficult to change, so instead of putting emphasis on what the competitor is doing all the time, try to focus on your core values and principles – it’s the only way to grow.

Subscribe Here!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Pavangopal on LinkedIn - https://www.linkedin.com/in/pavangopal
Nandu’s Website - https://www.nandus.com
Other media:
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Financial Express
Fnb News
The Week

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 12 Apr 2024 12:00:00 +0000 iResearch iResearch 1993 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Engineering, Marketing, omnichannel, packaged foods, No No Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer https://podcasts.fame.so/e/2864kvw8-constant-innovation-fearlessness-humor-lessons-mary-crafts Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer 97 1 No No j12z63j1 In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. 

Mary Crafts has over forty years experience in the food and beverages industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Crafts is the recipient of 22 Best of State Awards, 13 “CATIE” (Catered Arts Through Innovative Excellence) Awards, and International Caterers Association’s Caterer of the Year Award. Recently, Mary started Mary Crafts, Inc, a nonprofit that folds in Mary’s skills in business consulting, speaking, podcasting, author, and life coaching. Mary also hosts the podcast Crafting a Meaningful Life and has authored a book called Unbounded: From Sorrow to Summit.

KEY TAKEAWAYS 

👉 Mary highlights the significance of vulnerability when creating genuine connections with others. By embracing vulnerability, she has been able to foster empathy, promote oneness, and encourage acceptance among her team and clients. This approach has not only strengthened her relationships but has also contributed to the overall success of her catering business.

👉Mary attributes her success to her unwavering commitment to learning and self-improvement. She urges individuals to remain aware of their motivations, seek opportunities for growth, and embrace new challenges to enhance their personal and professional lives. Mary's dedication to continuous learning has been a driving force behind her success and has allowed her to stay ahead in such a competitive industry. 

👉Differentiation is key. Mary says that when she started her business, there were eighty catering companies that all served food that looked exactly the same. This means she noticed a gap in the market for gourmet-style catering that didn’t break the bank, and thought up new ways to present food that got customers excited.

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Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Mary Crafts on Linkedin - https://www.linkedin.com/in/marycrafts/
Mary Crafts website: https://marycraftsinc.com/ 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 05 Apr 2024 12:00:00 +0000 iResearch iResearch 2590 In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. Getting to Aha!, Darshan Mehta, Mary Crafts, Culinary Crafts, catering, food industry, Beverage industry, No No [Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd https://podcasts.fame.so/e/58z9v2qn-greatesthits-simplicity-to-find-your-aha-monish-debnath [Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 96 1 No No 81zk9pj0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands in the food industry, even if they focus on health. This episode is a must-listen for anyone intrigued by the intersection of psychology, business, and delicious food.

Monish is the Chief Marketing Officer and a Founding Team Member of WickedGüd, a food and beverage retailer on a mission to “UnJunk” India and the World one kitchen at a time. Prior to this, he was the Lead Strategist and Vice President of Strategic Planning at Havas, where he assessed creative ideas by grounding them in strategic consumer insights. He is an entrepreneur, design thinker, philosopher, and activist with a passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.

We can’t wait for you to hear what he has to share with us!

KEY TAKEAWAYS

👉 Monish has been intrigued by consumer behavior since he was very young. Now, he sees humans behave differently based on their exposure to the external environment, culture, and people around them. He has seen certain behaviors that seem to cut across cultures, which in and of itself was a big aha moment. To him, simple moments such as food choices based on culture are more significant aha moments than complex moments you never expect to happen. It is all about driving for simplicity. 

👉 According to Monish, every day is a day of insights and aha moments, yet people always struggle to find them. This is because they are not new; they are already existing and evolving. For example, when he ventured into the food and drink industry, he realized that a good mom always says no and a bad mom always says yes. This is not a judgment on their parenting but an observation that the mother who wants good for her family will say no to many things in the food space. That is a progressive mom. This is something people experience growing up and likely feel annoyed about, but it becomes an aha moment later in life.

👉 Food is important to Indian culture, and Monish got into the food industry to bring about desperately needed disruptions.. He wanted to bring healthiness to indulgent foods where health was a missing narrative. He and his team wrapped healthy ingredients into indulgent dishes: pasta and noodles. The whole idea was to take something healthy and make it just as indulgent and delicious as comfort foods while still appealing to the market.

👉 Taste is intricate, and taste is linear. You either like something, or you don’t. When it comes to food, India is a taste-first culture, not a health-first culture, and so Monish and his team have had to put taste as the top priority, both in their development and their marketing. As they are developing new products, they are constantly gaining consumer feedback and keep improving their recipes to ensure that the food is just as delicious as the typical versions, but with all the added health benefits of their ingredient choices. They have also had to focus on texture and appearance, ensuring their products are appealing before consumers taste them. One way they have done this is by incorporating a transparent exclamation point on their packaging so that consumers see the food item before they even open the box, knowing what to expect.

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And connect with the host and guests here:

IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
WickedGüd Website - http://www.wickedgud.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 29 Mar 2024 12:00:00 +0000 iResearch iResearch 2016 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. Abhilasha, Open Secret, Getting to Aha! Darshan Mehta, food, beverages, ecommerce, customer insight, data research, customer engagement, buying triggers , insight sessions, research insight, data insight No No The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr https://podcasts.fame.so/e/18239kkn-uncovering-why-customers-do-what-they-do-vashte-johnson The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 95 1 No No 209z8xx1 In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.

Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Research Consultants Association, a global network of qualitative research professionals. 

KEY TAKEAWAYS 

👉 When defining insights, Vashte emphasizes that they are not simply an accumulation of facts or observations. Instead, they are practical tools with direct use for clients. She stresses the importance of finding the underlying message within the data and connecting it to the client's problem. 

👉 One misconception that is addressed in the conversation is the idea that insights need to be groundbreaking or entirely unique. Both Darshan and Vashte agreed that insights can stem from combining different observations and simply articulating a core truth that resonates with clients. It is crucial to visualize insights in a logical framework that clients can easily understand and apply. 

👉 Vashte's insights accelerator model comprises four key components. The first component is adopting a consultant's mindset, which involves thinking beyond the data and considering the larger context and implications. The second component is understanding the audience, as insights need to be tailored to the specific needs and preferences of the clients. The third component is reclaiming time for deep connections, allowing oneself time to think and form connections before diving into the design process. Lastly, the fourth component focuses on the idea hierarchy, where the most important insights are prioritized and presented effectively.

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Vashte Johnson on Linkedin - https://www.linkedin.com/in/vashte
Slidedesignr website: https://www.slidedesignr.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 22 Mar 2024 12:00:00 +0000 iResearch iResearch 3286 In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Getting to Aha!, Darshan Mehta, Vashte Johnson, Slidedesignr, qualitative research, quantitative research, No No [Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen https://podcasts.fame.so/e/pnmx23j8-greatest-hits-passion-to-succeed-karthikeyan-selvaraj [Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 94 1 No No 71v2xk71 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as outlining the importance of mentorship in business.

Karthikeyan is India’s leading cloud kitchen coach, entrepreneur, author and motivational speaker. With over five years of experience in cloud kitchens, QSRs and fine dining Restaurants, he’s supporting aspiring food entrepreneurs across the globe to achieve their vision and unlock their full potential. Not only is he the Founder and CEO of Dunkel Kitchen, but he’s also the Founder of Biryani 2 Home (B2H), a biryani-specialized multi-cuisine restaurant!

KEY TAKEAWAYS

👉 Karthikeyan started in the corporate world, but his love was always for food, so he decided to jump into the food industry with all hands on deck. For a first-generation entrepreneur, things are never going to be easy, and unfortunately, passion alone isn’t enough to get you places in business. One day, it had gotten to the point where he was ready to give up, but his wife encouraged him to find ways to succeed, and it worked out!

👉 Although passion is good for an entrepreneur, it shouldn’t be the sole thing you rely on to succeed. Business requires a lot of different factors and moving parts, but it all needs to be done with some passion. Karthikeyan believes that, if making money is your only goal, then you will surely fail because, if there’s one thing customers care about, it’s what your values are; if you’re doing it for shallow reasons, then people will be able to tell.

👉 When you start off as an entrepreneur, you will find that you have a huge lack of financial knowledge; this won’t necessarily be your fault, because not everyone is taught about it. It will be a hurdle for sure, but you will be able to overcome it. With a bit of self-education and experience, it will all come together. 

👉 Mentorship is incredibly important. Karthikeyan says that, to this day, he has a business coach that helps him through the process. It was because of them that his life became easier and he gained more clarity on what he should be doing. He spent half a decade of his entrepreneurship journey putting everything as a blueprint for his online courses so that he can support aspiring food entrepreneurs. 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 15 Mar 2024 12:00:00 +0000 iResearch iResearch 1829 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! Karthikeyan Selvaraj, Dunkel Kitchen, Getting to Aha!, Darshan Mehta, cloud kitchen, food, beverages, ecommerce, customer insight, data research, customer engagement, buying triggers , insight sessions, research insight, data insight No No The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors https://podcasts.fame.so/e/2n64q9mn-significance-of-customer-insights-business-success-arnold-lee The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 93 1 No No j02zrn70 In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.

Arnold has over thirty years experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO services to startups, small and medium-sized businesses, and middle market companies in Silicon Valley and the San Francisco Bay Area. Arnold has given hands-on financial and strategic support to over 200 startups and small businesses, as well as medium-sized and large companies in various fields such as technology cleantech, financial services, consumer products, and food and beverage. While pursuing his Master's, he contributed research to the best-selling management book ​Built to Last: Successful Habits of Visionary Companies.

KEY TAKEAWAYS 

👉 Arnold emphasizes that, despite being a cliche, all growth is not good growth. It might be tempting to always be growing—growth means more customers, more revenue, more market share—but it can be hard to maintain this balance. Arnold stresses that “the right kind of growth” must be prioritized. Although his company is all about enabling growth, they always focus on making it smart, efficient, and profitable. 

👉 It’s important not to immediately partner with the first person that makes you a business offer. Arnold suggests that it’s harder to get a divorce than it is to part from a bad business partner. He says that, in effect, a business partner is a partner forever. This idea should make people “more careful and deliberate” about who they associate with. Just because someone wants to put a certain amount of money into the business doesn’t automatically make them the right person. 

👉 Arnold says that understanding customer needs and preferences is paramount to achieving success. Businesses that fail to gather and utilize customer insights are at a disadvantage, as they are unable to tailor their products, services, and strategies to meet evolving customer expectations. By gathering and analyzing insights on demographics, purchasing behavior, preferences, and feedback, businesses can gain a deeper understanding of their target market and make informed decisions to address their needs effectively.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
CFO Growth Advisors website: https://www.cfogrowthadvisors.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 08 Mar 2024 12:00:00 +0000 iResearch iResearch 3009 In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Getting to Aha!, Darshan Mehta, Arnold Lee, CFO Growth, interim, demographics, purchasing behavior No No [Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku https://podcasts.fame.so/e/0nj40zxn-greatest-hits-future-help-of-consumer-danielle-blugrind [Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku 92 1 No No 40p7mkp1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.

With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the Senior Consumer Manager at Roku, a world-famous brand of hardware digital media players which offer access to online streaming platforms. Previously, she was the Director of Consumer Insights and Brand Strategy at Taco Bell.

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉Ultimately, market research is all about human behavior, because at the end of the day, all consumers and customers are human beings just like the rest of us. Danielle explains that it was her passion for this aspect of the job that drew her towards it and, as a result, led her to become an “insights devotee”

👉To be an expert in the field of consumer insights, one must really care about what they do and have a natural curiosity about how people think and behave. Danielle has that very curiosity, and although such a feeling may have killed the cat, it only elevated her to exponential levels.

👉 When thinking up new, innovative ideas for your business, there is absolutely no point in trying to reinvent the wheel. Danielle tells a story about when they were trying to develop ideas for a new Taco Bell promotion and realized that the obvious answer wasn’t to recreate a bunch of flavors, but rather to collaborate with Doritos - an idea which in hindsight seems glaringly obvious. 

👉It’s important to try and figure out who exactly your customers are through insights. For example, in the world of streaming, it’s about looking at not just the customers' demographics but also at the geographical aspect. Different parts of the world have different rules and regulations regarding streaming, so figuring out who the customers are and what position they’re in can help a tremendous amount.

👉Always ask yourself: how do people feel when they see your ads? There is a multitude of ways to figure out the answer to this question. You can look at the data and examine what results they’re getting; you can look at what people are actually saying about your ads, or you could try your best to look at them objectively and listen to your gut.

👉 It’s all about the why. Why are consumers paying attention to and interacting with you? Why are customers interested in what you do? Take a look at the data and really listen to what your customers have to say!

👉 Roku is known for how easy its platform is to use and has become one of the most popular streaming methods to this day. It is made specifically for people who don’t want a complicated system. In order to get customers on board with your product, always keep it simple on the surface! Simplicity eases customers into it.

Listen now!


Episode Resources

Danielle’s LinkedIn
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 01 Mar 2024 12:00:00 +0000 iResearch iResearch 2052 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. Getting to Aha, Darshan Mehta, Danielle Blugrind, Roku, client engagement, emotions and feelings marketing, sales motivators and emotions, customer behavior, customer success, customer emotional triggers, research participants, customer insight, customer engagement, insight sessions, buying triggers , data insight, No No From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka https://podcasts.fame.so/e/qn022j0n-lawyer-director-insights-storytelling-kory-grushka From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 91 1 No No p1krrx60 n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding.


KEY TAKEAWAYS

👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain.

👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 

👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 23 Feb 2024 12:00:00 +0000 iResearch iResearch 2836 n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Getting to Aha!, Darshan Mehta, Kory Grushka, Stories Bureau, legal career, AI, creative entrepreneurial, No No [Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research https://podcasts.fame.so/e/q8023rl8-greatest-hits-building-connection-with-lynn-adelmund [Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 90 1 No No p0kr4q21 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professionals can get too caught up in semantics; and why insights are all about building a connection with customers. They also chat about the overabundance of data, making it more difficult to read and sort through it all!

Lynn is the Senior VP of Market Research at Trifecta Research, but she was previously a Business Insights Manager at Kreg Tool Company, and was also the VP and Chief Insights Officer at GlynnDevins. In fact, for nineteen years she was an Analyst, Manager, and Director of Research over at Informa, proving that she’s more than experienced in all things insights. 

What Lynn doesn’t know about insights simply isn’t worth knowing!

KEY TAKEAWAYS

👉Lynn recalls early on in her career when she was asked to create an analysis for the first time. She pulled out what she thought was a great analytics technique and wrote a great report. However, once it reached the president's desk, he saw that there was a typo and stopped reading immediately. From this, she learned that insights are only as good as the way you communicate them!

👉Any insight professional loves when you figure out what’s driving a consumer. Lynn says that consumers love technology as long as it’s supporting something they love in their life; if someone loves their iPhone, it’ll be because there is something they love on it; someone might love Facebook, not just because it’s Facebook, but because it allows them to connect with their grandchildren. Everything consumers do, they do for the sake of a connection.

👉Insights and research pros can sometimes get a little caught up in the semantics, but Lynn believes that true insight is new knowledge that allows us to better connect with customers and stakeholders. They help us serve customers and allow us to understand them more clearly. 

👉The world of insights has evolved and grown a significant amount in the last few years, and a lot of that growth is due to new technologies and tools. There used to be a time when, in order to get some of the best insights, you had to go door-to-door, but now we have tools that can analyze data and examine customer behaviors and habits, making for more detailed insights. 

👉Despite the fact that new technologies and tools have allowed us to access more data, it is equally just as hard to keep up with that data due to its sheer volume of it. In fact, Lynn mentions that, in certain niche audiences, they’ve gone back to doing telephone interviews rather than gathering data in the new, modern way - it’s almost as if they’ve time-traveled!

👉In order to retrieve good qualitative data, you need to make sure you have decent stakeholder involvement and that you know what you’re doing! Not only that, but you need to ensure you leave your biases behind. Make sure you go into it with an open mind and be ready to listen; don’t go in thinking you already know a topic and that they’re going to confirm what you already know!

Listen now!


Episode Resources


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 16 Feb 2024 12:00:00 +0000 iResearch iResearch 1543 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. Lynn Adelmund, Trifecta Research, Darshan Mehta, Getting to Aha, sales motivators and emotions, customer behavior, customer emotional triggers, data research, data and analytics, data insight, research participants, brand and marketing research, acquire customer feedback, data and analytics definition, customer behavior No No Differentiation and Authenticity in Marketing with Alex Montas of BENlabs https://podcasts.fame.so/e/v8wk24w8-differentiation-authenticity-marketing-alex-montas Differentiation and Authenticity in Marketing with Alex Montas of BENlabs 89 1 No No 80xn37k0 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.

Alex Montas is a marketer with extensive experience across various channels. Alex has worked in big corporations like Verizon and Bloomberg, as well as medium to small startups like BENlabs, where he currently serves as the EVP of Marketing and Growth. After receiving an MB, Alex started in finance before becoming a product manager and finally settling on marketing. This vast real-world experience was channeled into his success at various companies, including Bloomberg Media where he reduced paid media costs by 400%, TubeBuddy where he increased revenue by 30%, and Verizon where he gained an incremental 300k subscribers. At BENlabs he helmed the rebrand, helped transform it from an agency model to an AI tech-oriented firm, and currently oversees all marketing for the company.

KEY TAKEAWAYS

👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch.

👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself.

👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing, it’s a rule for life.

👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow.

👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling.

👉 Being human is a strategy for success. As machines are able to do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested.

👉 Find a niche. In any organization there will be a small project that you can set to work on. If you can join a small division and cultivate success, then bigger and bigger roles will follow.

👉 Insights are everything. If you have hard data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Alex Montas on Linkedin - https://www.linkedin.com/in/almontas
BENlabs Website: https://www.BENlabs.com


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 09 Feb 2024 12:00:00 +0000 iResearch iResearch 1794 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Getting to Aha!, Darshan Mehta, Alex Montas, entrepreneurial mindset, digital landscape, AI in marketing, AI tech-oriented No No [Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton https://podcasts.fame.so/e/q8024408-greatest-hits-ai-understand-consumer-alex-charlton [Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton 88 1 No No p0krmm61 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.

With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research.

KEY TAKEAWAYS

👉 Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights.

👉 For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client.

👉 Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs.

👉 Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities.

Subscribe Here!


And connect with the host and guests here:

iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
VERVE Website - https://www.addverve.com 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 02 Feb 2024 12:00:00 +0000 iResearch iResearch 1964 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. Alex Charlton, VERVE, Getting to Aha!, Darshan Mehta, customer insights, AI, research processes, marketing strategies, human intelligence, artificial intelligence, data storytelling, market research, strategic consulting, technology, media, telecoms industry, digital advertising, effective collaboration, consumer actions, data collection No No Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint https://podcasts.fame.so/e/6nrk3l98-data-driven-content-with-becky-lawlor-redpoint Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 87 1 No No 815zx8q0 In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.

Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, offering tailored, thought-leading, high-quality content to help clients reach their content marketing goals. She has over 20 years of experience as a B2B tech content marketing, copywriter, and consultant for startups to Fortune 500s. Specializing in generating original research-based content, Becky crafts content that drives performance unlike nobody else. With a Master of Fine Arts in Creative Writing, Becky has helped companies achieve over 2.5 million readers and generated over $255,000 worth of free media and advertising. 


KEY TAKEAWAYS

👉 Original research creates impactful content, it involves creating new unique data through a wide range of methods. It’s high effort but high reward. 

👉 Insight over results always. Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 

👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 

👉 Mix your methods. Variety is the spice of life so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 

👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 

👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications that have been targeted for coverage. 

👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 

👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 

👉 Data-driven will lead to a world that is obsessed with numbers. Remember credibility is key, numbers are nothing without the insights they give us so make sure you are using your data to tell a story and adapt the narrative based on the results. 




Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Becky Lawlor on Linkedin - https://www.linkedin.com/in/beckylawlor/
Redpoint Website - https://redpointcontent.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 26 Jan 2024 12:00:00 +0000 iResearch iResearch 2011 In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. No No [Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents https://podcasts.fame.so/e/x8yk0v08-greatest-hits-why-customers-act-rebecca-brooks [Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 86 1 No No l04zp6p0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.  

Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do, and why they are doing it. She uses insights from her research to find explanations and provide solutions to modern-day consumer problems and help businesses and brands make better decisions. Rebecca is the CEO & Founder of Alter Agents, a market research consultancy providing innovative quantitative and qualitative solutions that deliver consumer insights to businesses. 

KEY TAKEAWAYS

👉 “When people are answering questions, they're answering kind of an idealized version of themselves”

👉 Rather than asking people, “What will you do?”, ask them what they did and why they did it

👉 Brands should always think from the consumers’ perspective, not from what you as a brand want to know, but what is their experience?

👉 There is no defined path to purchase 

👉 With Gen Z, we’ve come to a point where customer loyalty is incredibly hard to hold on to

👉 “Shopper promiscuity” in customers is due to the ease of access to information about several existing brands and markets, and the constant pursuit of the best products 

👉 The increase in customer research is due to the societal and self-imposed pressure to make informed decisions in purchases

👉 “[Brand] is packaging. It is advertising. But it is also who you are, what you stand for, how you are seen in the world, how you handle controversy, how you talk about things that have gone wrong. All of that is now part of the brand identity, and all have to be given equal attention"  

👉 Customer experience is “not only about innovating in terms of the products in your category, but it's also thinking about innovating the customer's experience so that you are living up to experiences that they're getting from other brands, even if those brands aren't in your category”

👉 Understand the emotional driver behind customers' purchases

👉 Creating an emotional connection between customers and your product is a great way to improve customer experience and aid customer retention

👉 “Understand who your shopper is, and where are they on the scale and kind of what are their needs at the moment. Are you really serving what their emotional health is?” 

👉 The ability to connect to customers' emotional side, figure out the driving force behind them, and make them happy are powerful components in the enhancement of customer experience 

Listen Now!

RSS -  https://bit.ly/3AFrUs6 

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Rebecca Brooks: https://www.linkedin.com/in/rebeccalbrooks/
Alter Agents: http://www.alteragents.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 19 Jan 2024 13:02:00 +0000 iResearch iResearch 2960 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Getting to Aha!, Darshan Mehta, Gil Eyal, Content Marketing, traditional digital marketing, Silverstein Properties, Julius Works, influencer marketing automation, influencer marketing, HYPR, Stardust Ventures, No No Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties https://podcasts.fame.so/e/xnvzw2zn-influencer-marketing-celebrity-endorsements-gil-eyal Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties 85 1 No No 71y6vk60 In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conversions in marketing metrics, longevity and scalability of marketing channels, and the evolution of AI in marketing. 

Gil Eyal was named one of the 30 most influential people in influencer marketing. Alongside heading up marketing innovation at Silverstein Properties, Gil also supports start-ups under Stardust Ventures, which works with consumer-focused technology companies. He was an early player in the crypto space and was the president and founder of HYPR, a market leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under his leadership, HYPR won multiple awards, including the 2019 Best Content Marketing Tech Platform. Gil has revolutionized the way many of the world's biggest agencies and brands are running influencer marketing by focusing on the same data, analytics, and demographic information relevant to traditional digital marketing. Gil has worked with some of the biggest names in music, film, and sports, including Leonardo DiCaprio, Tobey Maguire, and Zendaya. 

KEY TAKEAWAYS

👉Prioritize passion and happiness over societal expectations in your career choices. Recognize that success isn't confined to a predefined path; it's about recognizing opportunities and making the most of them.

👉Embrace a bold and unconventional approach; consider weakness as a strength and create content that stands out. 

👉 Influencer marketing has evolved. Adapt to changes in social media algorithms and recognize where influencer marketing remains effective by focusing more on live streams and smaller influencers. 

👉 Celebrity endorsements should be strategic and authentic. Look beyond the sheer following and consider the values and narrative alignment. 

👉 Mismatched endorsements can lead to skepticism; choose celebrities based on authentic alignment with the brand.

👉 Regardless of the endorsement, successful marketing campaigns hinge on effective storytelling. Storytelling plays a crucial role in shaping consumer perception and engagement, so it's vital it connects and is rooted in authenticity. 

👉 Embrace a mindset of constant testing and optimization. Whether in influencer marketing or other channels, be willing to experiment, learn from mistakes, and adapt strategies for continual improvement.

👉 Uncover the truth about influencer marketing – it's not just about the numbers. Don’t believe the myth that a massive follower count guarantees influence. Genuine impact is found in resonance, not just reach.

👉 Forget clicks and views. Conversions are the undisputed king of marketing metrics. The focus shifts to transforming users into committed customers, a metric that truly matters.

👉 The future belongs to AI. From precise measurement to tailored activations with micro-influencers, AI is set to revolutionize marketing, automating tasks from content creation to optimization.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Gil Eyal on Linkedin - http://www.gileyal.com/
Silverstein Properties Website: http://www.silversteinproperties.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 12 Jan 2024 12:00:00 +0000 iResearch iResearch 2221 In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. Getting to Aha!, Darshan Mehta, Gil Eyal, Content Marketing, traditional digital marketing, Silverstein Properties, Julius Works, influencer marketing automation, influencer marketing, HYPR, Stardust Ventures, No No Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition) https://podcasts.fame.so/e/qn021yvn-our-best-moments-top-5-episodes-2nd-content-sheet Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition) 84 1 No No p1krl7n0 Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.

We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing their incredible tips, wisdom, and insights gained from their jaw-dropping Aha! moments. To express our gratitude for your fantastic support, we're thrilled to kick off the new year by revisiting some of the most unforgettable Aha! moments from our recent 20 episodes.

A special shoutout and heartfelt thank you to luminaries like Luka Popovac, Katrina German, Alex Charlton, Joe Lazer, and Ila Byrne. 🌟 Their invaluable contributions have made this journey truly remarkable.

While we wish we could feature all our extraordinary guests today, we're excited about the many more spectacular moments to come in future episodes.

Join me on this awe-inspiring ride, as we're confident that this year will bring even more riveting conversations that will leave you breathless with excitement.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac
Grain Crop Website - https://www.graincorp.com.au
Katrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 05 Jan 2024 12:00:00 +0000 iResearch iResearch 824 Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. No No [Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German https://podcasts.fame.so/e/v8wk1mp8-greatest-hits-digital-scales-katrina-german [Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 83 1 No No 80xnm420 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal causes, and its potential detriment to mental health. She passionately advocates for mindful and limited usage, offering invaluable tips for striking a balance. A fervent believer in the internet's promise to drive positive change, Katrina underscores the need for ethical guiding principles and a chorus of diverse voices to navigate its future.

Katrina German is the Founder and CEO of Ethical Digital, a company that is changing the trajectory of the Internet through inclusive digital marketing, strategy, research, training, and certification. An accomplished entrepreneur, she has won numerous awards such as CBC Future 40 Under 40, YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications''. Katrina is passionate about using technology to solve problems and make the world a better place, and is dedicated to increasing diversity in the technology industry and ensuring that the Internet is a positive and inclusive space for all.

KEY TAKEAWAYS

👉 One of the most significant concerns surrounding digital marketing and social media is its impact on mental health. Research conducted by Ethical Digital has shown a clear correlation between social media use and anxiety, depression, self-esteem issues, and sleep problems. This has led to a growing awareness of the need for individuals to be conscious of how their online experiences affect their well-being. Katrina emphasizes the importance of limiting social media usage and being mindful of the reasons behind one's online presence. By understanding why we use social media and ensuring that it aligns with our personal goals and values, we can create a healthier relationship with these platforms. Additionally, she highlights the need to consider the impact of social media on children and the importance of guiding their online experiences to promote positive mental health.

👉 Diversity is a crucial aspect of digital marketing that is often overlooked. While women are active users of social media platforms, there is still a lack of representation and inclusion in the creation and development of digital marketing strategies. Only a small percentage of technology companies are founded by women, and even fewer receive funding. This lack of diversity limits the perspectives and experiences that shape the digital landscape. Katrina believes that increasing diversity in the technology industry is essential for creating a more inclusive and ethical Internet. By including more diverse voices in the decision-making process, we can ensure that the products and services being developed meet the needs of a broader range of people. This, in turn, will lead to more innovative solutions and a more equitable digital space.

👉 Artificial intelligence (AI) plays a significant role in shaping the human experience online. Algorithms analyze vast amounts of data to make predictions and recommendations, but they are not without their ethical challenges. Bias can be inadvertently introduced into AI systems, leading to discriminatory outcomes. It is crucial to address these biases and ensure that AI is used in a way that is fair and inclusive. Katrina emphasizes the need for diverse perspectives in the development of AI systems to prevent the perpetuation of bias. By involving people from different backgrounds and cultures, we can create AI systems that are more representative and ethical. 

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And connect with the host and guests here:
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Ethical Digital Website - https://www.ethicaldigital.ca 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 29 Dec 2023 13:01:00 +0000 iResearch iResearch 2570 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Getting to Aha!, Darshan Mehta, Katrina German, Ethical Digital, diversity , digital marketing, strategy, research, training, certification, Internet , digital marketing, inclusivity, ethics, accountability No No Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo https://podcasts.fame.so/e/lnqk9wxn-influencer-marketing-prateek-panda-phyllo Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 82 1 No No 81n7lv90 In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth.

Prateek is a three-time entrepreneur and marketing leader, guiding startups in their growth journey, scaling from zero to over $25 million in Annual Recurring Revenue (ARR). His innovative strategies and methods have gained recognition in well-known publications such as TechInAsia, Forbes, and Entrepreneur Magazine.

Prateek has features on lists like "40 Under 40 Founders & Executives" by StartupBeat and "Indian Tech Leaders of 2023" by TheTechPanda. Beyond his entrepreneurial efforts, Prateek is also actively involved as a Startup Mentor and Advisor for various businesses. Moreover, he is the Co-Founder of Appknox and host of the IMpulse - The Influencer Marketing Podcast.

Key Takeaways

👉 Experience makes entrepreneurship progressively easier, even if challenges still persist. Prateek's journey from a 19-year-old founder to a well-versed business leader highlights the importance of resilience and adaptability, which helps you grow stronger mentally and handle tasks like fundraising, customer acquisition, and team building more skillfully. Moreover, Prateek learned why it's crucial to view investors as business partners while retaining control over his vision, as well as the necessity of listening to customers.

👉 Influencer marketing is emerging as a highly effective alternative to traditional advertising, especially given rising costs and decreasing ROI of digital ads. Once seen as a tool for brand visibility, influencer marketing is now evolving into a measurable, performance-driven channel, thanks to its authenticity and credibility of influencers. 

👉 Brands must prioritize working with influencers who genuinely resonate with their audience, often shown by their willingness to share both positives and negatives about a product. Also, it's essential to look beyond follower counts, as these can be misleading due to fake followers. Demographic alignments and engagement rates are key metrics.

👉 Influencer campaign budgets significantly vary, with costs for a single TikTok post ranging from $300 to $30,000. So, don't over-invest in a single influencer, especially if your brand is new to this form of marketing; diversify your influencer portfolio and experiment with various post formats. Secondly, communicate your campaign goals clearly and authentically with influencers. For instance, if you promote an early-stage product, seek sign-ups from users genuinely interested in engaging with and improving the product, not just increasing sign-up numbers.

👉 The power of influence in decision-making is a fundamental aspect of human behavior, which allows both B2B and B2C to harness the full potential of influencer marketing. In the B2B content, this influence often occurs within closed group discussions and professional networks. Influencer marketing is about leveraging these natural, influential relationships. But the key moment is identifying the right influencers who resonate authentically with the target audience.

👉 When assessing the effectiveness of influencer marketing, you have to align ROI measurement with campaign goals. Luckily, modern tools enable precise tracking of consumer journeys from influencer interaction to purchase. Beyond that, evaluating an influencer's ethics and authenticity is critical. So, focus on building long-term relationships with influencers for more meaningful and effective campaigns rather than one-off posts.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 22 Dec 2023 13:05:00 +0000 iResearch iResearch 2679 In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. Getting to Aha!, Darshan Mehta, Prateek Panda, B2B content, Phyllo, Influencer marketing, Startup Mentor, innovative strategies, growth journey, startups, influencers, authenticity and ethics, influencer marketing, campaign goals, No No [Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!" https://podcasts.fame.so/e/28647yl8-greatest-hits-louie-gravance-service-superpower [Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!" 81 1 No No j12zmwl1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.  

Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Company and the Disney Institute, where he designed customer service training programs. Many a time, he is referred to as “the guy that can make the Disney service concepts work outside of Disney.” Since his departure from Disney, he has worked as a consultant, customer service speaker, and corporate culture guru. 

KEY TAKEAWAYS

👉 “In great service, you have to do what you don't have to do”

👉 Appeal to customers’ emotions by appealing to every sense from the moment they make contact with your product or service 

👉 “An investment of yourself is an investment in yourself”

👉 Be an inspiration to others; inspire other people to be everything that they can be, that they're already hardwired to be 

👉 “The one learns from the wizard, and the wizard learns from the one”

👉 There's power in the connection between delighting an audience and delighting a customer

👉 “...Serving someone and something other than yourself is…a superpower”

👉 “Great service serves the server first"  

👉 Tell stories through your services; engage customers or clients in a shared narrative 

👉 “You're not just selling things or providing a service; every transaction is an emotional transaction”

👉 “Exceeding anyone's expectations is exceeding your own, thus being stronger”

👉 “Whether we can see it in our vision at that moment or not, every time we exceed anyone's expectations, we broaden the horizon of what we're willing and able to be”

👉 “Give recognition for the values that your customers wish for the most and not the values you need the most”

👉 Recognition is a magic wand and a sharp weapon that should not be misused

👉 Although there is power in not being afraid of failure, everyone needs to have a gigantic failure when they're young

👉 People truly learn from experience versus just being told what to do

Listen now!

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 15 Dec 2023 12:00:00 +0000 iResearch iResearch 2927 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. The Power of Service, Louie Gravance, Author of Service is a Superpower,customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand https://podcasts.fame.so/e/18pkwjrn-subconscious-shalini-josh-yamdagni-eft-thailand Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 80 1 No No z1ry2nl0 In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions. In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.

Shalini is an international expert in pain relief and bestselling author of the book, Instant Pain Relief. She actively helps people living with chronic pain who are frustrated with the medical system but are open and willing to alternative approaches. 

KEY TAKEAWAYS

👉 Shalini grew up in a small town in the Himalayan foothills, attending boarding school far from her parents’ home in Bangkok. When she could attend an international school, she studied in Bangkok. Then, she studied psychology and social work at a university in India. Her first jobs were in psychology and social work, and she was actively chasing more money, even if the roles were not fulfilling. At age 38, feeling very dissatisfied with her life, Shalini started to experience extreme rib pain and was diagnosed with costochondritis. Although she was told she would feel better within a week of taking painkillers, the pain didn’t stop, only getting worse when stronger medication was used. She bought all sorts of therapeutic devices to relieve the pain, but nothing was helping, and her medical team was stumped. Her friend convinced her to attend a self-awareness seminar, which proved to be life-changing for her. The host recommended she try Emotional Freedom Techniques (EFT), which instantly relieved her pain. 

👉 In her practices, Shalini has seen instances where EFT is unsuccessful. She shares a story of a man who was brought in by his wife after suffering from breathing issues and pain for years. For every question Shalini asked, he had a way out, avoiding getting to the root cause of his issues. His wife got back in touch with Shalini, explaining that the issues started after he and his brother had a huge financial loss in their business, causing his name to be tarnished in the community. Since then, any time he stepped into the office, he would experience migraines and breathing problems. Shalini explains that his subconscious mind was protecting him from the trauma, causing pain when he went to the office. Shalini likens it to self-sabotage and explains that a mindset shift can alter patient outcomes with the simple question: What is the upside of staying in pain?

👉Today, people often complain about lower back pain, attributing it to sitting at a desk all day or carrying heavy bags. Shalini points out that most of us sit at desks all day, but not everyone has pain. Over her career in EFT, she has had many aha moments on the different aches and pains across the body. She has discovered that pain in your back is rooted in support issues. When you have lower back pain, you should ask yourself, “Where in my life do I feel like I lack support?” She explains how one particular client had lower back pain, and when she asked about the lack of support in his life, he explained he had always felt like it since his dad died when he was only ten years old. At age ten, he was made to be the “man of the house,” locking him into pain patterns for the rest of his life. Shalini and EFT were able to help him through the pain, unlocking the deeper root issues. 

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
EFT Thailand: https://eftthailand.com 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 08 Dec 2023 13:13:00 +0000 iResearch iResearch 2876 In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions. In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions. Getting to Aha!, Darshan Mehta, Shalini Joshi Yamdagni,, self-sabotage, subconscious mind, Chronic Pain Relief, mindset, mindset , No No [Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts https://podcasts.fame.so/e/68rkypvn-greatest-hits-human-behavior-diane-magers [Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts 79 1 No No 805zpm51 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. In this Greatest  Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers.

With over twenty-five years of experience, Diane has proven her unparalleled ability to identify opportunities in customer interactions, resulting in her being known as an “innovative and creative strategist” among her peers. As the Founder and Chief Experience Officer of Experience Catalysts, she consults with a myriad of companies to support and educate them as they build their customer experience practices, as well as speaking at Customer Experience events.

KEY TAKEAWAYS

👉Having started her career as a clinical psychologist, Diane has always been interested in human behavior, putting her in a particularly advantageous position when realizing she was in the “business of people”. In fact, you’d be hard-pressed to find anyone in customer experience that doesn’t believe they are in the business of people; customer experience and insights are all about understanding how people behave and react to your business.

👉The definition of what an insight truly is can differ wildly from others. But Diane says she encourages people to think about what an insight is and lock the definition down in their heads. She defines an insight as "that moment where you’ve created an association between pieces of information and the interpretation of what the need is, and how making the association between two things creates that ‘oh my gosh, I never thought of that before’”. In other words, an insight is the very ‘Aha!’ moment we’re all searching for.

👉Communication is key. Oftentimes, an expert in a particular field will favor what is tactical over what is comfortable or best for the customer. This is where customer insights come in; by listening to customers and figuring out what they like and are comfortable with, businesses can best cater to them rather than giving in to what they deem to be tactical.

👉What really represents a customer isn’t what data and metrics say about them but rather what we do with that data and the questions we ask. Emotion drives human behavior, not data and metrics, so it’s important to put yourself in your customer’s shoes. Diane says, “It’s what we do which drives emotion, which drives behavior, which impacts your business results”.

👉Over the last couple of years, ever since the pandemic, businesses and brands have had to shift their approach to customer experience. People needed them when it mattered most, and that same level of demand is still prevalent today.

👉 Not only do you need to connect with your customers, but you need to connect with your employees too. Again, we are all humans driven by emotion; putting a script on employees and customers doesn’t work. Humans and their behaviors are the very lifeblood of a business, so we have to start making connections rather than viewing them as pure data and numbers. 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 01 Dec 2023 12:15:00 +0000 iResearch iResearch 2242 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. Darshan Mehta, Getting to Aha, Human Behavior, metrics and data, customer and employee behavior,Diane Magers, sales motivators and emotions, customers and employees relation, emotions and feelings marketing, customer emotional triggers, customer insight focused, buying triggers ,insight sessions, customer engagement, sales engagement, customer insights, Experience Catalysts, customer insight, data and analytics No No How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth https://podcasts.fame.so/e/x8vz0ym8-twitter-branding-game-brandon-rhoten How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 78 1 No No 70y694m1 In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Together, they delve into the introduction of Twitter and how that impacted branding for many companies; explore the big mistakes brands make when establishing their digital and social marketing strategies; and highlight the importance of customer insights for understanding the success of your marketing plan.

Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief Marketing Officer at GroundTruth, a media company turning real-world behavior into marketing that delivers real results, and Growth Advisor at SOCi, Perion, liifer, and Papa Johns.

KEY TAKEAWAYS

👉 One of Darshan’s first aha! moments came with the introduction of Twitter in 2006. Seeing brands “sound like people” changed how his team worked at Wendy’s to build their digital/social presence: they wanted to sound like a personality. Suddenly, almost every brand transitioned from sterile and corporate with one-way communication with customers to having deeper personalities and customer interactions. Brandon’s mindset completely shifted. At the time, Wendy’s was working towards attracting customers under forty and Twitter provided a pathway to achieve that.

👉 Brandon often sees brands assuming that all you have to do for successful digital marketing is have a social media presence. While this will work in select instances, he clarifies that it’s all about what problem you’re trying to solve. Before diving into a social media or digital strategy, you need to establish what you’re trying to accomplish. For example, if you’re a new brand starting out, you need to figure out who you’re selling to and what message will resonate with them. THEN, you can go onto what communication channel will work best for getting that message out there. 

👉 According to Brandon, customer insights are essential in digital marketing, particularly when you’re learning what works and what doesn’t for your marketing plan. While you could learn a certain amount of this from analytics, they are limited in what they can tell you. Brandon explains that you can use analytics to aid in understanding what’s working but that you need to look into the processes you’re putting in front of customers and how they are using them so you can adjust and readjust accordingly. To illustrate, Brandon shares the example of AirBnB. They were so focused on getting good click rates that they initially didn’t notice that these clicks weren’t generating sales and they were just wasting money with their efforts to improve them. 

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 24 Nov 2023 13:30:00 +0000 iResearch iResearch 2549 In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Getting to Aha!, Darshan Mehta,Brandon Rhoten, GroundTruth, Twitter, brands, branding, strategiesm branding strategies, social marketing strategies, digital strategies, customer insights, marketing plan, Wendy's, brand personalities, social media presence, No No [Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR https://podcasts.fame.so/e/qn037k08-greatest-hits-bryant-leech-panels [Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR 77 1 No No p1k4w960 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. 

He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction. 

KEY TAKEAWAYS

👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view

👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year

👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel

👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as: 
  • Search Engine Optimization SEO 
  • Incentified Games

👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"

👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel

👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are: 
  • Using IP addresses for signups/logins
  • Understanding the textualization within people's answers to open-ended questions

👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages

👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys

👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools

Listen now!

bCast - https://bit.ly/3ACsRBz


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 17 Nov 2023 12:57:00 +0000 iResearch iResearch 1540 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. No No Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. https://podcasts.fame.so/e/1np4lpjn-abandoning-alcoholic-rituals-ila-byrne Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 76 1 No No z0r9zvn1 In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights.

Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019 she was named by Forbes as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas.

KEY TAKEAWAYS

👉 Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people are engaging, whether it's watching certain shows on TV or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her to become the best entrepreneur she possibly can be. Those in the entrepreneurial space would do well to imitate her, to learn and gather as much information as they can.

👉 Over the last decade, beer and wine have been declining in popularity in the alcohol market, and spirits are constantly increasing. That’s owed largely to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can. 

👉 The modern drinker is someone who is in the moment; someone who abandons rituals and remains their true self, rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘we’re not anti-alcohol, we’re pro moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to really talk to liquor stores.
Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 10 Nov 2023 12:00:00 +0000 iResearch iResearch 2639 In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Getting to Aha!, Darshan Mehta, Ila Byrne, Parch Spirits Co., Parch Spirits, customer insight, data research, data and analytics, employee insights, customer insights, sales engagement, client engagement, customer engagement, buying triggers, insight sessions, research insight, data insight, customer insight focused, research participants, screen participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, brand and marketing research, customer emotional triggers, customers and employees relation, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, customer success, customer behavior, No No [Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret https://podcasts.fame.so/e/6nrm7228-greatest-hits-innovation-curiosity-abhilasha [Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret 75 1 No No 815yr771 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! In this Greatest HIts episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! They delve into her widespread, diverse career journey in numerous industries (education, healthtech, consumer tech); the drive of innovation, curiosity and learning to be human; and what failure really looks like.

On top of that, Abhilasha is also a Mentor at the Founder Institute and was previously the Chief of Staff at Hike, the Vice President of Strategy and Operations at Elucidata Corporation, and an associate at Innosight. She’s been featured in various interviews and podcasts, including Women Who Build and Network Capital, where she discusses her career and journey to Harvard Business School and life after graduation.

Listen out for what this Harvard graduate has to say about the world of Insights!

KEY TAKEAWAYS

👉 Abhilasha has worked across numerous industries: education, healthtech, and consumer tech, and now she’s working in the ecommerce food and beverages space. She says the goal behind all of these careers is to look at how technology or business models can be delivered in a new way to the consumer. For example, education has been done for years upon years, but how do you scale it to the most remote parts of a country? How do you make it so your food and beverages brand reaches the right amount of people and appeal to the consumer? With each industry comes a different challenge, and that’s the connection between these industries.

👉 When asked whether it was innovation, curiosity, or learning what it means to be human that drove her in all of her roles, Abhilasha says that it’s likely a combination of all three. She says she enjoyed finding connections between the products and the consumer, and this, in turn, provides fascinating consumer insights which can lead to incredible, innovative things for a business. 

👉 Failure comes in many different forms. Some might say it’s not reaching your goals; some might say it’s not trying; and others may go as far as to say the real failure is not learning from your mistakes. Abhilasha agrees with this, for her motto is to learn from your failures. She recalls a time she built something that didn’t really solve a problem for a user, but she doesn’t think she failed because she learned from it and adapted!

👉 Open Secret started off as a brand that did everything: sweet, savory, beverages. Eventually, however, they realized they weren’t really competing with smaller niche brands, and were instead competing with the larger ones. Their aim is to give people the tools to make ‘better for you’ choices across the board so that they can stick out compared to the bigger companies. 

Listen now!


Episode Resources

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 Nov 2023 12:00:00 +0000 iResearch iResearch 2070 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! Getting to Aha!, Darshan Mehta, Abhilasha Sinha, Open Secret, healthy, diet, food and beverages, No No Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team https://podcasts.fame.so/e/1n3qm96n-tension-conflict-brand-storytelling-joe-lazer Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team 74 1 No No m1j42x71 In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. They get into Joe’s aha! moment; why storytelling is so, so important; why you need to make sure people resonate with what you’re putting out there; and how our shorter attention spans have impacted the way we market.

Joe is the Head of Marketing at A.Team, the first team network of world-class product builders, coming together to build what's next for top companies. He is also a Contributor at the Fast Company, reporting on key issues in the tech industry. In 2018, he wrote Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. Prior to this, he worked at Contently as the Vice President of Marketing, where he led editorial efforts, including running The Content Strategist, The Freelancer, and the print magazine, Contently Quarterly. 

KEY TAKEAWAYS

👉 Storytelling without emotion means it isn’t really a good story. The key to great storytelling is a genuine sense of rising tension and conflict. Joe cites the latest Apple advertisement as an example of this - it’s intense and the viewers are on the edge of their seats. It’s what gets an audience to engage with a brand’s story and gets them to watch anything a brand posts for more than the first two seconds. Humans love stories with conflict and tension, so if you’re creating an advertisement or a marketing campaign, try to keep that in mind.

👉 There is a hell of a lot of content out there, and the entire concept of tension at its core has changed. Viewers have become accustomed to quick cuts within storytelling to keep your mind addicted and engaged. It’s rare to find any mainstream content nowadays that really takes its time and lets the audience sit in a certain feeling; they’re constantly fighting for attention. Joe even talks about how it’s a huge issue in children’s content, how there’s an algorithmically addictive content machine that’s constantly competing for childrens’ brains. It’s slightly worrying, and with TikTok and other social media platforms, it’s only getting worse.

👉 The first three seconds of your content - especially short-form content - is the key to getting your audience engaged. You need to keep them interested, so if you have conflict or tension, if you have people present in the video, along with some sort of action, then you’re on the right track. You just need to ensure the rest of the video is engaging enough for them. Start asking yourself what you could be doing differently, and what storytelling techniques you could use to your advantage. Never be afraid to experiment.

👉 Reach is important when it comes to your marketing content, but does it resonate with your audience? There’s no use trying to reach thousands of people if the content you’re trying to reach them with is, at the end of the day, not very good content. All people want is to feel something, and as a marketer, you owe it to the audience and to yourself to provide that.

Listen Now!


And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 Oct 2023 12:14:00 +0000 iResearch iResearch 2314 In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. Getting to Aha!, Darshan Mehta, Joe Lazer, A.Team, mainstream content, marketing campaign, advertisement , Storytelling , Contently Quarterly, The Freelancer, The Content Strategist, Storytelling Edge, product builders, tech industry, No No [Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media https://podcasts.fame.so/e/5nzj99zn-greatest-hits-connect-don-t-sell-brooke-sellas [Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media 73 1 No No 80zvkkl0 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. 

Brooke Sellas is a digital marketing consultant specializing in done-for-you social media management, social media listening, customer experience, and community & customer care through social media. She is a social media speaker and Companion of The Marketing Companion podcast. Brooke is also an adjunct lecturer at the University of California, teaching a digital marketing 1.0 certification course, and she is currently working on releasing a book titled “Conversations That Connect.” 

KEY TAKEAWAYS

👉 Seek out negative feedback. If all the feedback you get from people is positive, you would have no incentive to change as everything already appears perfect

👉 If you take the time to listen to, understand, and work on easing customers’ pain points, developing brand loyalty among customers will be a piece of cake

👉 A lot of brands find it difficult to apologize or accept wrongfulness. Whereas, if they can just be open, authentic, and transparent, it will be easier to gain the trust and loyalty of consumers 

👉 Like every other kind of relationship, the relationship between brands and customers thrives on reciprocity and trust. Brands can successfully create a strong bond between their customers and business by moving past cliches and fact-based information to communicate opinions and feelings

👉 “Nearly everyone's in a camp of facts. Very few are in the camp of opinions and feelings. So if you want to differentiate, if your strategy is stagnant, this is where you have to go to — conversations versus campaigns”

👉 Customer-centric conversations should come first. Campaigns can then be a supplement to that

👉 To connect with your customers, understand your own brand values, figure out how you can connect your values with the values of your audience, and then use conversations to have topics and themes around these values through opinions and feelings

👉 Use social media to build loyalty and relationships at scale and on an individual level

👉 Customer care does not begin post-purchase. It starts right from conversations had around your brand even before your product is purchased

👉 Use KPIs to track your business and social media goals. Develop a social media strategy. First, know your social media goals and how they tie to your business goals. Then come up with KPIs that will help you meet those goals. Benchmark them, write monthly goals, and keep track of whether or not you meet those KPIs

👉 Focus on getting engagement on socials rather than accumulating followers, as this helps with easy conversion

👉 It’s not about the number of posts you make; it’s about the quality

👉 The higher peer-to-peer recommendations about a product are, the higher the share of voice on social media

👉 Identify your customers and tailor your content to their interests

👉 Use social listening to mirror your customers. Avoid corporate-speak and use words or phrases used by customers for content marketing and brand messaging

👉 “If you truly want to focus on CX, social media and social-led customer care should be a part of your budget…”

👉 Look at what's happening on socials. Understand how much of it is acquisition and how much is about support. Then make a plan for meeting people there and make sure that your response times are as fast as possible

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Oct 2023 12:00:00 +0000 iResearch iResearch 2588 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. No No How AI Helps You Better Understand Your Consumer with Alex Charlton https://podcasts.fame.so/e/x816rx7n-ai-understand-consumer-alex-charlton-verve How AI Helps You Better Understand Your Consumer with Alex Charlton 72 1 No No 7137zjy1 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.

With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research.

KEY TAKEAWAYS

👉 Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights.

👉 For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client.

👉 Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs.

👉 Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities.

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And connect with the host and guests here:

iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
VERVE Website - https://www.addverve.com 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 Oct 2023 12:00:00 +0000 iResearch iResearch 1964 In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. Alex Charlton, VERVE, Getting to Aha!, Darshan Mehta, customer insights, AI, research processes, marketing strategies, human intelligence, artificial intelligence, data storytelling, market research, strategic consulting, technology, media, telecoms industry, digital advertising, effective collaboration, consumer actions, data collection No No [Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower https://podcasts.fame.so/e/r87llm7n-greatest-hits-data-analysis-interpretation-gail-conn [Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower 71 1 No No k08jjwl0 In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us! In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. 

Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations.

We can’t wait for you to hear what she has to share with us!

KEY TAKEAWAYS

👉 Surveys are boring, and participants completing a boring survey will not be engaged and share how they really feel. You need to create a storyline through your survey, but keep it short and snappy. Add in images and audio to keep your participants engaged. Gail describes creating a survey where each question builds upon the previous one, but is short in itself, and in the end the participant has made their perfect advert. If a respondent isn’t engaged in the beginning, they are just going to keep clicking through for speed.

👉 Gail shares her top tips for developing a quantitative survey. First - understand your sample, if the right people are not doing your survey, it does not matter what you ask. Second - work with people who know how to write a good questionnaire, that way you can ensure it will be engaging. Third - keep it short, people don’t have the attention span for a long questionnaire. Designing it in the best way will produce the best results for a corporation.

👉 With so many tools for creating them, there is now an overabundance of surveys out there. Thus, it is crucial to be distinct in your survey. With tens of thousands distributed daily, you don’t want yours to get lost in the ether. Gail’s team never repeats a survey, each one is unique, to combat this problem. Part of the job of a survey writer is to keep engaging your people, and keeping it insightful to the group, otherwise there’s no point in doing the service.

👉 Market research is really structured curiosity: learning about your customers through observing and asking questions. Ultimately, you are trying to understand what is driving their decisions, getting a glimpse into their subconscious. But they’re human beings, they’re complex, there are so many conflicting factors affecting their decision making, so you need to be open minded in understanding the data. Look for the hidden, seemingly unrelated factors. 

Subscribe Here!


And connect with the host and guests here:

IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 06 Oct 2023 11:06:00 +0000 iResearch iResearch 2228 In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us! In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us! No No Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German https://podcasts.fame.so/e/v850653n-digital-ethics-inclusivity-accountability-katrina-german Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 70 1 No No 81qyvqm1 In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal causes, and its potential detriment to mental health. She passionately advocates for mindful and limited usage, offering invaluable tips for striking a balance. A fervent believer in the internet's promise to drive positive change, Katrina underscores the need for ethical guiding principles and a chorus of diverse voices to navigate its future.

Katrina German is the Founder and CEO of Ethical Digital, a company that is changing the trajectory of the Internet through inclusive digital marketing, strategy, research, training, and certification. An accomplished entrepreneur, she has won numerous awards such as CBC Future 40 Under 40, YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications''. Katrina is passionate about using technology to solve problems and make the world a better place, and is dedicated to increasing diversity in the technology industry and ensuring that the Internet is a positive and inclusive space for all.

KEY TAKEAWAYS

👉 One of the most significant concerns surrounding digital marketing and social media is its impact on mental health. Research conducted by Ethical Digital has shown a clear correlation between social media use and anxiety, depression, self-esteem issues, and sleep problems. This has led to a growing awareness of the need for individuals to be conscious of how their online experiences affect their well-being. Katrina emphasizes the importance of limiting social media usage and being mindful of the reasons behind one's online presence. By understanding why we use social media and ensuring that it aligns with our personal goals and values, we can create a healthier relationship with these platforms. Additionally, she highlights the need to consider the impact of social media on children and the importance of guiding their online experiences to promote positive mental health.

👉 Diversity is a crucial aspect of digital marketing that is often overlooked. While women are active users of social media platforms, there is still a lack of representation and inclusion in the creation and development of digital marketing strategies. Only a small percentage of technology companies are founded by women, and even fewer receive funding. This lack of diversity limits the perspectives and experiences that shape the digital landscape. Katrina believes that increasing diversity in the technology industry is essential for creating a more inclusive and ethical Internet. By including more diverse voices in the decision-making process, we can ensure that the products and services being developed meet the needs of a broader range of people. This, in turn, will lead to more innovative solutions and a more equitable digital space.

👉 Artificial intelligence (AI) plays a significant role in shaping the human experience online. Algorithms analyze vast amounts of data to make predictions and recommendations, but they are not without their ethical challenges. Bias can be inadvertently introduced into AI systems, leading to discriminatory outcomes. It is crucial to address these biases and ensure that AI is used in a way that is fair and inclusive. Katrina emphasizes the need for diverse perspectives in the development of AI systems to prevent the perpetuation of bias. By involving people from different backgrounds and cultures, we can create AI systems that are more representative and ethical. 

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iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Ethical Digital Website - https://www.ethicaldigital.ca 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 29 Sep 2023 12:00:00 +0000 iResearch iResearch 2570 In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Getting to Aha!, Darshan Mehta, Katrina German, Ethical Digital, diversity , digital marketing, strategy, research, training, certification, Internet , digital marketing, inclusivity, ethics, accountability No No [Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive https://podcasts.fame.so/e/v85070zn-greatest-hits-customer-experience-luka-popovac [Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive 69 1 No No 81qy5yk1 In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making In this Greatest  Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making

Luka is a Senior Customer Experience Executive of a leading agribusiness and food ingredients processor who proudly connects with customers and rural communities, delivering value through both innovation and expertise! Prior to this, however, he was the Head of Customer Experience at Mcdonald's (a fast-food company that needs no introduction), and was also a National Customer Experience and Capability Manager at Volkswagen Group Australia for eleven years! 

He’s a passionate person who fully believes in the customer experience, something that becomes evident right away during the episode!

KEY TAKEAWAYS

👉 Like many other in customer experience, Luka first started off in digital marketing. He claims he saw customer experience as a tactical thing, something you do to help customers when things go wrong. It was when he was presenting to stakeholders that he realized: the customer experience needs a shift and a change in direction in everything they do. The thing is, everyone has their own definition of what customer experience really is, but for him, it’s the concept that helps the company orient towards truly serving the needs of its customers, not just making sure people are well trained. It starts all the way at the mission and vision of the company. 

👉 Yes, your customers are important and you need to ensure that your employees are interacting with them appropriately and to the best of their ability, but something you need to ask yourself is this: are you doing the right thing by your employees? If they’re not happy in their roles, if you’re not setting them up for success or paying them right, then they will get burnt out, which means they won’t be able to provide excellent customer experiences.

👉 A lot of companies still don’t understand how to approach customer experience properly; they tend to get stuck in the analytics and numbers of it all, that somehow they can measure a customer’s happiness through data, but that’s not true. You need to go all the way back to the mission and vision of the company - What do you stand for? What’s your purpose? Where do you want to go and how do you envision your customer persona? If you can figure this out and use customer experience as the number one key to your decision-making, the rest should fall into place.

👉 You need to strive to understand the customer; you’re never going to understand them a hundred percent, but you need to develop a deeper understanding of them through the experiences they’ve had. Usually, customers are striving for something that is not often done in the corporate world: balance. In fact, customers are looking for strong values in a company, whether that’s through the environment, good employee relationships, a focus on customers - anything. You can’t just give vague statements that somewhat allude to particular values, you need to get specific.

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac
Grain Crop Website - https://www.graincorp.com.au
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 22 Sep 2023 12:21:00 +0000 iResearch iResearch 2672 In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making Luka Popovac, Grain Corp, Getting to Aha, Darshan Mehta, marketing,survey, Customer Experience, data analysis, data, data analytics, research, data research, marketing, marketing data, marketing strategy, customer insight, customer insight focused, customer insights, customer behavior, greatest hits, No No Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk https://podcasts.fame.so/e/pnl306y8-hobby-career-jim-turner-steve-sidelnyk Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 68 1 No No x0l4qpr0 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. Steve and Jim share their most exciting memories, explore the pivotal early moments in their careers, and highlight their struggles with imposter syndrome.

Steve Sidelnyk is a highly accomplished session drummer and music programmer who has worked with a multitude of A-list artists over his storied career. From answering an advert for ‘drummer needed’ for Paul Weller in 1983 to opening the Grammys twice with Madonna and featuring on numerous Hollywood soundtracks, Steve is one of the world's most in-demand live and studio musicians. 

Jim Turner is a long-time entertainment industry professional whose 40+ year career straddles Music, Film, and TV. Having previously worked as a session musician with Steve on British multi-million-selling artists: Black, Bros, and Lisa Stansfield, Jim established himself as one of the top commercial music producers for brands such as Pepsi, Esso, Ellesse, Coca-Cola, and Nike before moving to Los Angeles to work on film and music projects. He has worked with Guillermo Del Toro on Hellboy II as well as the Tekken franchise, and has further developed projects for both Netflix and HBO. 

KEY TAKEAWAYS

👉 Steve has always loved music, having followed his brother’s band around as a child. When he learned the drums, his priority wasn’t to earn money from the hobby but to play something that he thought was cool. He was all about music; he didn’t consider what might happen later or make a plan B, he just wanted the music to be a part of his life. Jim was similar, as a child he decided that music was what resonated with him. After watching The Crusaders, he quit his job, bought a saxophone, and just started. His Aha! moment came when on tour as a support act and he realized he was the only one who could see real talent, so he started doing session work instead of being in a band, beginning his work with Steve. 

👉 Steve’s pivotal turning point in his career came when his band played Live Aid and was the second band after Status Quo in 1985. It was the first time he’d ever been on TV, and a week later he was recognized at an airport as the drummer in the band. Having never been recognised before, he realized that he had made something out of his hobby. Jim, on the other hand, doesn’t believe he had one pivotal moment, but attributes his success to deciding to focus on a session playing at a higher level, rather than just local work. He realized that if you’re working for somebody and you’re not the primary talent, you’re always expendable.

👉 Everybody is prone to a bit of imposter syndrome in their career, especially if they are achieving some level of success. Jim shares that his experience being the only person in his band to recognise talent gave him the confidence that he was on the right path with his career. It took him ages to say that he was a professional musician; it wasn’t until he was paying off his mortgage and had platinum records on the wall. When he turned to composing music for commercials, he lost his confidence again; he wasn’t comfortable claiming to be a composer since he was no Mozart in his own eyes. He was always just waiting for someone to claim him to be a fraud. 

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And connect with the host and guests here:

iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 15 Sep 2023 12:00:00 +0000 iResearch iResearch 2395 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. Getting to Aha!, Darshan Mehta, Steve Sidelnyk, Jim Turner, music industry, session drummer, music programmer, entertainment industry, commercial music producers, imposter syndrome, band, composing music, talent, music career, insights, movies, music industry, No No Experiences Beyond the Product with Experiential Designer, Xuan Xu https://podcasts.fame.so/e/182j6zy8-experiences-experiential-designer-xuan-xu Experiences Beyond the Product with Experiential Designer, Xuan Xu 67 1 No No 20926vj1 In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together, we discuss Xuan’s transformative journey from business consultancy to experiential design. She shares insights into the growing importance of experiential design in today’s business landscape and the shift in consumer expectations from the product to the experience.

Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a business consultant in Germany but changed paths to the creative industry in 2014. She founded her own company in 2017 to obtain independent artistic freedom to produce innovative, memorable, and meaningful experiences. She has conducted various projects cutting across multiple industries, including recent projects in food and beverage, hospitality events, and entertainment. 

KEY TAKEAWAYS

👉 Xuan’s first aha moment came when she took a consultancy trip to Bangkok. There, she met Ashley, who was opposite to anyone she had met before. He inspired her to take a step into the creative world, doing something based on her passion that truly came from her core. She realized that she wanted to create a world that would allow the people interacting with her to experience something they may not have previously had access to; she found the world of experiential design. 

👉 To Xuan, differentiating between skills and components is essential. Skills are the things you learn and master, whereas components are what you have naturally or gain through life experiences. For experiential design, three components are necessary: passion, creativity, and vision. On the skill side, you need analysis, strategy, and execution. The latter are intentionally learned, but the former are not.

👉 Today, people seek for experiences beyond the product. To Xuan, this is because the product has become a commodity. They now expect good service and products by default, so they search for good experiences. It’s not just about a tangible product or whether it is delivered well; it’s about the emotional experience and journey from the first time they hear about your brand to post-purchase. 

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And connect with the host and guests here:

iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Xuan Xu Experiences Website - https://www.xuanxu.de 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 08 Sep 2023 11:58:00 +0000 iResearch iResearch 3126 In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Xuan Xu, Xuan Xu Experiences, Getting to Aha! Darshan Mehta, experiential design, creative industry, passion, creativity, vision, analysis, strategy, execution, good service, emotional experience, customer journey, brand name, customer experience No No Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. https://podcasts.fame.so/e/v8wrm3xn-handling-challenging-interactions-haider-aabidi- Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 66 1 No No 80x649l0 In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.

Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of D2C, he originally served as the Director of Brand Marketing. Prior to joining, he was the National Manager of Student Awareness at IMS Learning Resources; the Founder & CEO of MBAP; and a Sales & Distribution Consultant at Deloitte.

KEY TAKEAWAYS

👉 When it comes to your own professional success in any industry (not just marketing or consumer insights), you need to be able to challenge yourself. You need to ensure you’re surrounded by people who are better than you and push you to think about things in ways you might not have done before. If you put yourself in a room where you’re the only one who doesn’t know everything, then you’re actually in the perfect place to learn something new. Embrace it; don’t feel disheartened by it.

👉 Everyone in business should be taking calculated risks; it comes part and parcel. It’s all about how much you know about your own limitations and strengths. Haider tells us about his shift from tech into business; even though everyone told him he couldn’t do it because he didn’t know about it, he knew that if he did some research and put the work in, he could figure it out. He took a calculated risk; now, he understands the foundations of business and has the wisdom of communicating with consumers.

👉 Once you understand how customers work, you can begin to interact with them in a way that will benefit and grow your business. Haider talks about creating personalized interactions with them on a mass level, how we can do that, and why businesses find it such a difficult feat. The one thing he’s taken away from his own analysis is that you have to respect the customer and who they are as a person; respect the time they take to give your business attention.

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And connect with the host and guests here:

iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Country Chicken Co. Website - http://www.countrychickenco.in/ 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 01 Sep 2023 12:00:00 +0000 iResearch iResearch 1802 In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. Haider Aabidi, Country Chicken, Getting to Aha! Darshan Mehta, food, consumer insights, ecommerce, customer insight, data research, customer engagement, buying triggers , insight sessions, research insight, data insight, employee insights customer insights, acquire customer feedback No No Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd https://podcasts.fame.so/e/xnv2wk5n-find-simplicity-to-find-your-aha-with-monish-debnath-cmo-of-wickedgued Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 65 1 No No 71ykvy81 In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands in the food industry, even if they focus on health. This episode is a must-listen for anyone intrigued by the intersection of psychology, business, and delicious food.

Monish is the Chief Marketing Officer and a Founding Team Member of WickedGüd, a food and beverage retailer on a mission to “UnJunk” India and the World one kitchen at a time. Prior to this, he was the Lead Strategist and Vice President of Strategic Planning at Havas, where he assessed creative ideas by grounding them in strategic consumer insights. He is an entrepreneur, design thinker, philosopher, and activist with a passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.

We can’t wait for you to hear what he has to share with us!

KEY TAKEAWAYS

👉 Monish has been intrigued by consumer behavior since he was very young. Now, he sees humans behave differently based on their exposure to the external environment, culture, and people around them. He has seen certain behaviors that seem to cut across cultures, which in and of itself was a big aha moment. To him, simple moments such as food choices based on culture are more significant aha moments than complex moments you never expect to happen. It is all about driving for simplicity. 

👉 According to Monish, every day is a day of insights and aha moments, yet people always struggle to find them. This is because they are not new; they are already existing and evolving. For example, when he ventured into the food and drink industry, he realized that a good mom always says no and a bad mom always says yes. This is not a judgment on their parenting but an observation that the mother who wants good for her family will say no to many things in the food space. That is a progressive mom. This is something people experience growing up and likely feel annoyed about, but it becomes an aha moment later in life.

👉 Food is important to Indian culture, and Monish got into the food industry to bring about desperately needed disruptions.. He wanted to bring healthiness to indulgent foods where health was a missing narrative. He and his team wrapped healthy ingredients into indulgent dishes: pasta and noodles. The whole idea was to take something healthy and make it just as indulgent and delicious as comfort foods while still appealing to the market.

👉 Taste is intricate, and taste is linear. You either like something, or you don’t. When it comes to food, India is a taste-first culture, not a health-first culture, and so Monish and his team have had to put taste as the top priority, both in their development and their marketing. As they are developing new products, they are constantly gaining consumer feedback and keep improving their recipes to ensure that the food is just as delicious as the typical versions, but with all the added health benefits of their ingredient choices. They have also had to focus on texture and appearance, ensuring their products are appealing before consumers taste them. One way they have done this is by incorporating a transparent exclamation point on their packaging so that consumers see the food item before they even open the box, knowing what to expect.

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And connect with the host and guests here:

IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
WickedGüd Website - http://www.wickedgud.com 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 25 Aug 2023 12:00:00 +0000 iResearch iResearch 2016 In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. Abhilasha, Open Secret, Getting to Aha! Darshan Mehta, food, beverages, ecommerce, customer insight, data research, customer engagement, buying triggers , insight sessions, research insight, data insight No No [Greatest Hits] How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate https://podcasts.fame.so/e/vnwrwy08-greatest-hits-agile-research-daniel-enson [Greatest Hits] How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate 64 1 No No 81x6k5w1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

With over fifteen years of experience to draw on, he’s the man to go to for all phases of research, including study design, sample planning, advanced data analysis, and actionable storytelling. He’s the VP of Research Solutions at Toluna Corporate, an organization delivering real-time consumer insights at the speed of the on-demand economy, and has been there for over nine years, starting out as a Research Director.

One of his previous colleagues described him as “an effective and talented boss and teammate. Regardless of what else is going on, he's always there to support and mentor those that work with him and for him”.

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉One of the key aspects of market research and consumer insights is being able to think on your feet and question your own assumptions. Just because your campaign or marketing idea didn’t do super well at the beginning, it doesn’t mean it’s a failure or that it’s bad; it may just require a little tweaking.

👉Daniel’s favorite part of research is storytelling; it means you can present something to clients in a way that all the data makes sense. To do this, you need to make a good, well-thought-out questionnaire and choose the right methodology. It’s all about weaving the data into a coherent, interesting story. It’s no easy task, but when it all comes together, it can feel extremely satisfying.

👉With the help of agile research (a research method where feedback is collected quickly and continuously), researching data has been made much easier. But, as Daniel points out, it wasn’t always this way. When he started out in the industry fifteen years ago, there weren’t any companies out there using the agile methodology; the research took much longer and wasn’t necessarily always accurate. Viewing the data in real-time is far more helpful, also meaning it’s more valid and legitimate.

👉Before you shift towards agile research, there are two things you should keep in mind: know who your target audience is, and don’t try to fit every single thing into one template. Without these two pillars, your campaign will surely collapse. It’s incredibly important to make sure you’re keeping track of everything in a clean and accessible way.

👉Oftentimes, there are far too many questions in a survey or questionnaire, which can result in way much data, which isn’t useful at all! Daniel says that something you can do to stop this from happening is to make a quick sample poll just to figure out what the people want. This way, your questions will be more streamlined and straightforward, filtering out the futile ones.

👉For a successful research team, diversity is key. You need to make sure you have people from traditional market research jobs, science, psychology, writing, and analytics, as well as people with different strengths and interests who want to learn more about research. But most importantly, they need to be able to work as part of a team.

Listen now!


Episode Resources

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 18 Aug 2023 12:00:00 +0000 iResearch iResearch 1228 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! Daniel Enson, Toluna Corporate, Darshan Mehta, Getting to Aha!, data analysis and interpretation, data and analytics definition, data and analytics benefits, research participants, data insight, research insight, data and analytics, data research, No No [Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp https://podcasts.fame.so/e/p8m6p0xn-greatest-hits-customer-education-erika-putinsky [Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp 63 1 No No 70vpqn20 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area.

Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services.  Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer. 

KEY TAKEAWAYS

👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product. 

👉 Create effective social media content that can educate customers on your products and services in an accessible way.

👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company.

👉 Listen to customer feedback and use it to improve the customer experience.

👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime.

👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps.

👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers.

👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making.

👉 For a business to be successful, all departments of the business need to work in close contact with each other.

👉 Video content can be a great source for better customer engagement.

👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers.

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 11 Aug 2023 13:42:00 +0000 iResearch iResearch 2136 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. Getting to Aha, Darshan Mehta, Erika Putinsky, Mailchimp, customer education, business growth, social media, Mailchimp, customer insight, customer engagement, customer insight focused, customer success No No Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret https://podcasts.fame.so/e/4n9v7k78-innovation-curiosity-being-human-abhilasha-sinha Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret 62 1 No No v0756m60 In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! They delve into her widespread, diverse career journey in numerous industries (education, healthtech, consumer tech); the drive of innovation, curiosity, and learning to be human; and what failure really looks like.

On top of that, Abhilasha is also a Mentor at the Founder Institute and was previously the Chief of Staff at Hike, the Vice President of Strategy and Operations at Elucidata Corporation, and an associate at Innosight. She’s been featured in various interviews and podcasts, including Women Who Build and Network Capital, where she discusses her career and journey to Harvard Business School and life after graduation.

Listen out for what this Harvard graduate has to say about the world of Insights!

KEY TAKEAWAYS

👉 Abhilasha has worked across numerous industries: education, healthtech, and consumer tech, and now she’s working in the ecommerce food and beverages space. She says the goal behind all of these careers is to look at how technology or business models can be delivered in a new way to the consumer. For example, education has been done for years upon years, but how do you scale it to the most remote parts of a country? How do you make it so your food and beverages brand reaches the right amount of people and appeal to the consumer? With each industry comes a different challenge, and that’s the connection between these industries.

👉 When asked whether it was innovation, curiosity, or learning what it means to be human that drove her in all of her roles, Abhilasha says that it’s likely a combination of all three. She says she enjoyed finding connections between the products and the consumer, and this, in turn, provides fascinating consumer insights which can lead to incredible, innovative things for a business. 

👉 Failure comes in many different forms. Some might say it’s not reaching your goals; some might say it’s not trying; and others may go as far as to say the real failure is not learning from your mistakes. Abhilasha agrees with this, for her motto is to learn from your failures. She recalls a time she built something that didn’t really solve a problem for a user, but she doesn’t think she failed because she learned from it and adapted!

👉 Open Secret started off as a brand that did everything: sweet, savory, beverages. Eventually, however, they realized they weren’t really competing with smaller niche brands, and were instead competing with the larger ones. Their aim is to give people the tools to make ‘better for you’ choices across the board so that they can stick out compared to the bigger companies. 

Listen now!


Episode Resources

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 04 Aug 2023 12:00:00 +0000 iResearch iResearch 2070 In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! Getting to Aha!, Darshan Mehta, Abhilasha Sinha, Open Secret, healthy, diet, food and beverages, No No [Greatest Hits] The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey https://podcasts.fame.so/e/183qy538-greatest-hits-customer-centricity-annette-franz [Greatest Hits] The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey 61 1 No No m0j4ynp0 In this episode of Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. They also dive headfirst into the annoying habit that businesses have of ignoring customer feedback, as well as why leadership needs to change.

In addition to being the Founder and CEO of CX Journey, Annette Franz is also a keynote speaker, coach, consultant, and thought leader, and was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider. With thirty years in the CX profession under her belt, her book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), is a testament to how much knowledge and advice she has to offer. 

KEY TAKEAWAYS

👉 Customer Experience wasn’t always a widely talked about subject within businesses. Back in the early 2000s, there wasn’t much of an understanding about what customer experience truly was. Over time, however, metrics and data became a more prominent aspect of marketing; they were read and interpreted in different ways, and businesses were finally beginning to understand that customer loyalty and satisfaction were two separate things. It wasn’t until 2010 that CX became more widely talked about.

👉 The customer experience really begins at the moment of need, when the customer has a problem that needs solving. The minute that moment comes into fruition, it’s up to businesses and CX professionals to act fast and come up with ways to solve the problem. It’s all part of the customer life cycle.

👉 Don’t just be customer focused, be customer-centric! But what’s the difference between the two? Well, the former is more tactical and focuses on the short-term approaches of what to do when a customer is in front of you. The latter, however, is far more strategic, meaning it takes into account long-term strategies for retaining customers and making sure they come back.

👉 Annette recalls a client who had a really unhealthy approach to customer relationships before the introduction of CX; they would think that customers were trying to take advantage of them, leading to a lot of resentful feelings towards them, breeding toxicity. It wasn’t until there was an analysis of the business’ core values that the idea of ‘customer trust’ came to be. Through this, they were able to decide what behaviors were acceptable or not.

👉 Whilst customer experience is so important, we need to also remember how the employee’s experience factors in, after all, the two are inherently linked. You can’t have a good relationship with your customers if your employees aren’t happy - it’s about striking that balance.

👉 Businesses have the annoying habit of getting feedback from customers and then not doing anything with it. It’s very important to keep up-to-date on what your customers want, otherwise, they will leave you for a competitor who actually does listen. By taking their feedback into account, you are actively telling your customers that you hear them and that you are working to make their experience better.

👉 It starts at the top: you have to change the mindset of business leaders before being able to make a real difference for your customers. There is the assumption that leaders are completely separated from the customer experience, that there is a wall between them - in order for change, this needs to not be the case.

Listen now!

RSS -  https://bit.ly/3AFrUs6

Episode Resources

Annette’s LinkedIn


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Jul 2023 13:47:00 +0000 iResearch iResearch 1973 In this episode of Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. In this episode of Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. customer journey, Getting to Aha, Darshan Mehta, Annette Franz, CX Journey, customer insight, client engagement, customer engagement, customer emotional triggers, customer success, customer behavior, customer insight focused, emotions and feelings marketing, sales motivators and emotions No No [Greatest Hits] Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience https://podcasts.fame.so/e/lnq03408-greatest-hits-humanize-customers-joseph-michelli [Greatest Hits] Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience 60 1 No No 81n42x41 In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Joseph is an internationally sought-after speaker, psychologist, author, and organizational consultant. He passes on his knowledge in ways that encourage workplaces to be joyful and productive, focusing on the customer experience. He has been the CEO of The Michelli Experience - a full-service, human experience delivery company that helps leaders attract and engage customers - for over twenty-five years; is an Opinion Columnist at CEOWORLD magazine; and has also won the Asian Brand Excellence Award.

Whatever Joseph doesn’t know about customer experience, it isn’t worth knowing…

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉Joseph began his career in radio after winning a competition to visit a radio station when he was thirteen. By the time he finished college, however, he had realized that his career would be in something quite different, which is what led him down the path of customer experience. But he’s always stayed in touch with the man who gave him that job and considers the lessons he’d learned from him to be one of his Aha! moments.

👉Part of being successful means you need to tap into your natural curiosity. Whilst it is true that as we go our way in life, we lose some of our drive and curiosity, but we must always try to keep on challenging ourselves and be willing to go to the next level. Never be afraid to learn new things, it’ll benefit you dramatically in the long run!

👉 During the pandemic, one thing became exceedingly clear to Joseph: leaders didn’t know what they were doing. It was a very difficult and unpredictable time for everyone, and even they admitted that they were clueless on how to respond - as a result, it was Joseph’s job to help them retain customers. He asked them what they were relying on and what tactics they had in place, and found himself giving advice to more and more people, which is how he came up with his next book.

👉A philosopher once said, “the first duty of love is to listen,” but Joseph has altered that to “the first duty of leadership is to listen,” and then added, “the second duty of leadership is to listen more”. The most important part of being a business leader is to listen to the people around you and to figure out how to lead them in the best way possible. 

👉In the early days of the pandemic, Joseph tells a story about when they’d call customers simply  to thank them for visiting. Naturally, customers were very skeptical at first, but it turned out to be a very authentic, genuine way to make customers feel appreciated. Since then, they’ve put more time and energy into appreciating their customers, not just monetarily, but humanistically.

👉Brands tend to confuse the need to be interesting as a goal, when really, they need to be interested. If a company is interested in its customers, then the customers will eventually become interested in them. All relationships, even in the B2C world, are a two-way street - there has to be some give and take rather than just take.

👉 To Joseph, “customer satisfaction” means meeting expectations, but “customer delight” means exceeding those expectations. The latter is far more emotional, and you can feel it in your chest when a company goes above and beyond for you. 

Listen now!


Episode Resources

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 21 Jul 2023 12:00:00 +0000 iResearch iResearch 2153 In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! Joseph Michelli, The Michelli Experience, curiousity, customoer satisfaction, customer engagement, research insight, customer success, data analysis and interpretation, brand and marketing research, customers and employees relation, customer insights, customer insight, branding, brand. brand engagement, engage customers, Darshan Mehta, customer experience, Getting to Aha!, No No [Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing https://podcasts.fame.so/e/6nrmyz68-greatest-hits-statistical-personas-priscilla-mckinney [Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing 59 1 No No 815yp4v1 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. They discuss Priscilla's aha! moments, improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. 

Priscilla is the CEO of Little Bird Marketing. She helps businesses succeed by building their brand and delivering sustainable lead generation. Priscilla believes a business should be unique and think like their customers to build a sustainable brand. Before Little Bird, she worked with Clear Entertainment & Marketing Group, where she focused on improving the portfolio of companies as Chief Executive Officer. 

KEY TAKEAWAYS

👉 To improve your business growth, you need to apply SOAR logic; S- Strategy, O - Organize, A - Accountability, R - Repeat

👉 A business strategy should be unique to your brand - don’t mimic competitors' strategies

👉 Get a clear perspective of the market to help develop a persona for the business

👉 Whenever possible, put yourself in the customer's shoes to see what kind of strategy you should be pursuing, including consideration of their financial situations

👉 If a strategy can't be adapted to new circumstances, it's not accountable

👉 Create a work plan showing what you intend to achieve, then derive a strategy from this plan

👉 A brand strategy should be centered around your ideal customer, including brand building and purpose

👉 Before developing a statistical persona, know your ideal client. You need to filter your clients, remove those that aren't your market target, and focus on the ideal ones

👉 The ideal number of statistical personas to build is four, but when you are a new business, don’t exceed two

👉 The process of statistical persona development isn't meant to be rigid, but should be meaningful to the customers 

👉 When developing statistical personas, have conversations with the customers and determine how they use your products

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 14 Jul 2023 12:05:00 +0000 iResearch iResearch 2509 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. Statistical Personas, Business Growth, Priscilla McKinney, Little Bird Marketing, Darshan Mehta, getting to aha, insight sessions, customer success, data and analytics, data insight, brand and marketing research, content marketing, lead generation No No Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen https://podcasts.fame.so/e/28xjv3r8-is-passion-enough-karthikeyan-selvaraj Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 58 1 No No 60mpz4q1 In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as outlining the importance of mentorship in business.

Karthikeyan is India’s leading cloud kitchen coach, entrepreneur, author and motivational speaker. With over five years of experience in cloud kitchens, QSRs and fine dining Restaurants, he’s supporting aspiring food entrepreneurs across the globe to achieve their vision and unlock their full potential. Not only is he the Founder and CEO of Dunkel Kitchen, but he’s also the Founder of Biryani 2 Home (B2H), a biryani-specialized multi-cuisine restaurant!

KEY TAKEAWAYS

👉 Karthikeyan started in the corporate world, but his love was always for food, so he decided to jump into the food industry with all hands on deck. For a first-generation entrepreneur, things are never going to be easy, and unfortunately, passion alone isn’t enough to get you places in business. One day, it had gotten to the point where he was ready to give up, but his wife encouraged him to find ways to succeed, and it worked out!

👉 Although passion is good for an entrepreneur, it shouldn’t be the sole thing you rely on to succeed. Business requires a lot of different factors and moving parts, but it all needs to be done with some passion. Karthikeyan believes that, if making money is your only goal, then you will surely fail because, if there’s one thing customers care about, it’s what your values are; if you’re doing it for shallow reasons, then people will be able to tell.

👉 When you start off as an entrepreneur, you will find that you have a huge lack of financial knowledge; this won’t necessarily be your fault, because not everyone is taught about it. It will be a hurdle for sure, but you will be able to overcome it. With a bit of self-education and experience, it will all come together. 

👉 Mentorship is incredibly important. Karthikeyan says that, to this day, he has a business coach that helps him through the process. It was because of them that his life became easier and he gained more clarity on what he should be doing. He spent half a decade of his entrepreneurship journey putting everything as a blueprint for his online courses so that he can support aspiring food entrepreneurs. 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 07 Jul 2023 12:00:00 +0000 iResearch iResearch 1829 In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! Karthikeyan Selvaraj, Dunkel Kitchen, Getting to Aha!, Darshan Mehta, cloud kitchen, food, beverages, ecommerce, customer insight, data research, customer engagement, buying triggers , insight sessions, research insight, data insight No No Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive https://podcasts.fame.so/e/58z46zy8-customer-experience-with-luka-popovac Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive 57 1 No No 81z62l81 In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making

Luka is a Senior Customer Experience Executive of a leading agribusiness and food ingredients processor who proudly connects with customers and rural communities, delivering value through both innovation and expertise! Prior to this, however, he was the Head of Customer Experience at Mcdonald's (a fast-food company that needs no introduction), and was also a National Customer Experience and Capability Manager at Volkswagen Group Australia for eleven years! 

He’s a passionate person who fully believes in the customer experience, something which becomes evident right away during the episode!


KEY TAKEAWAYS

👉 Like many other in customer experience, Luka first started off in digital marketing. He claims he saw customer experience as a tactical thing, something you do to help customers when things go wrong. It was when he was presenting to stakeholders that he realized: the customer experience needs a shift and a change in direction in everything they do. The thing is, everyone has their own definition of what customer experience really is, but for him, it’s the concept that helps the company orient towards truly serving the needs of its customers, not just making sure people are well trained. It starts all the way at the mission and vision of the company. 

👉 Yes, your customers are important and you need to ensure that your employees are interacting with them appropriately and to the best of their ability, but something you need to ask yourself is this: are you doing the right thing by your employees? If they’re not happy in their roles, if you’re not setting them up for success or paying them right, then they will get burnt out, which means they won’t be able to provide excellent customer experiences.

👉 A lot of companies still don’t understand how to approach customer experience properly; they tend to get stuck in the analytics and numbers of it all, that somehow they can measure a customer’s happiness through data, but that’s not true. You need to go all the way back to the mission and vision of the company - What do you stand for? What’s your purpose? Where do you want to go and how do you envision your customer persona? If you can figure this out and use customer experience as the number one key to your decision-making, the rest should fall into place.

👉 You need to strive to understand the customer; you’re never going to understand them a hundred percent, but you need to develop a deeper understanding of them through the experiences they’ve had. Usually, customers are striving for something that is not often done in the corporate world: balance. In fact, customers are looking for strong values in a company, whether that’s through the environment, good employee relationships, a focus on customers - anything. You can’t just give vague statements that somewhat allude to particular values, you need to get specific.

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac
Grain Crop Website - https://www.graincorp.com.au

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 30 Jun 2023 12:00:00 +0000 iResearch iResearch 2672 In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making Luka Popovac, Grain Corp, Getting to Aha, Darshan Mehta, marketing,survey, Customer Experience, data analysis, data, data analytics, research, data research, marketing, marketing data, marketing strategy, customer insight, customer insight focused, customer insights, customer behavior No No Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower https://podcasts.fame.so/e/5nz4ql3n-data-analysis-interpretation-insights-gail-conn Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower 56 1 No No 80z6jy50 In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. 

Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations.

We can’t wait for you to hear what she has to share with us!

KEY TAKEAWAYS

👉 Surveys are boring, and participants completing a boring survey will not be engaged and share how they really feel. You need to create a storyline through your survey, but keep it short and snappy. Add in images and audio to keep your participants engaged. Gail describes creating a survey where each question builds upon the previous one, but is short in itself, and in the end the participant has made their perfect advert. If a respondent isn’t engaged in the beginning, they are just going to keep clicking through for speed.

👉 Gail shares her top tips for developing a quantitative survey. First - understand your sample, if the right people are not doing your survey, it does not matter what you ask. Second - work with people who know how to write a good questionnaire, that way you can ensure it will be engaging. Third - keep it short, people don’t have the attention span for a long questionnaire. Designing it in the best way will produce the best results for a corporation.

👉 With so many tools for creating them, there is now an overabundance of surveys out there. Thus, it is crucial to be distinct in your survey. With tens of thousands distributed daily, you don’t want yours to get lost in the ether. Gail’s team never repeats a survey, each one is unique, to combat this problem. Part of the job of a survey writer is to keep engaging your people, and keeping it insightful to the group, otherwise there’s no point in doing the service.

👉 Market research is really structured curiosity: learning about your customers through observing and asking questions. Ultimately, you are trying to understand what is driving their decisions, getting a glimpse into their subconscious. But they’re human beings, they’re complex, there are so many conflicting factors affecting their decision-making, so you need to be open-minded in understanding the data. Look for the hidden, seemingly unrelated factors. 

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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 23 Jun 2023 12:00:00 +0000 iResearch iResearch 2228 In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. marketing, GGail Conn. PhiPower, survey., data analysis, data, data analytics., research, data research, marketing, marketing data, marketing strategy, Getting to Aha!, Darshan Mehta, customer insight, customer insight focused, customer insights, customer behavior No No [Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business https://podcasts.fame.so/e/68rzx508-greatest-hits-behavioral-economics-melina-palmer [Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business 55 1 No No 805423n1 In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.

Melina Palmer the Founder and CEO of The Brainy Business, a company that provides behavioral economics consulting to businesses all around the globe. She is also an Instructor for the Applied Behavioural Economics Certificate, a Columnist at Inc. Magazine., and an Author of What Your Customer Wants And Can’t Tell You. She is an incredibly passionate speaker whom audiences of all sizes and industries have praised: “Her fun, conversational approach is bringing behavioral economics out of academia and into application”

KEY TAKEAWAYS

👉Behavioral Economics is, essentially, the psychology of why people do what they do, why they buy what they buy, and how our brains actually work rather than how we think they should. Melina explains that the main problem of traditional economics is that it assumes everyone makes rational decisions in everything they do, but if humans are known for anything, it’s for their complex emotions and often irrational decision-making. Behavioral Economics takes both psychology and neuroscience into consideration, resulting in a more accurate, empathetic approach to economics and insights.

👉Melina’s first ‘Aha!’ moment, and possibly the most prominent one, came to her when she was studying in business school and came across a small section within a large textbook that spoke about the psychology of making decisions. For the next ten years, she searched high and low for a Master's course in that very topic and was greeted with only disappointment and rejection. It wasn’t until she attended a talk on Behavioral Economics that she found what she was looking for!

👉What’s the difference between Behavioral Economics and Behavioral Science? Some argue that the former only comes into play when money is involved, but Melina believes that there is always an exchange happening, it doesn’t have to be monetary. Behavioral Economics is all around us, even if it’s something as simple as swapping desks at work or reporting to someone new, there is always some sort of exchange.

👉A key tip that Melina mentions is ‘how you say something is much more important than what you are saying.’ How something is presented to us influences the way that we feel about it, and she believes that businesses could really benefit from this lesson. Sometimes, the reason a product might be a flop could be as simple as a poor choice of wording. 

👉 Behavioral Economics isn’t just the future of businesses, it’s the future of everything; businesses are made up of people, and it’s important to remember that. Don’t treat the people working for you as data and numbers, treat them with empathy and genuineness/

👉Melina discusses an anecdote about a team that was meant to design a nuclear power plant but was hung up on building a bikeshed first. At first glance, this seems ridiculous and unimportant, but think about it for a second: if they couldn’t build something that simple, how could they confidently begin work on a huge, scary powerplant? 

👉Behavioral experimentation can involve something as simple as ending emails on a question rather than a statement. This can be used to figure out how customers or audiences perceive you and whether or not you should stick with it.

Listen now!

Episode Resources:
 
Melina Palmer on LinkedIn

Melina Palmer on Instagram

Melina Palmer on Twitter

Melina Palmer’s Website

Melina Palmer’s  Books

The Brainy Business Website

The Brainy Business Podcast

The Brainy Business on Youtube
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 16 Jun 2023 12:09:00 +0000 iResearch iResearch 2656 In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. greatest hits, Getting to Aha, Darshan Mehta, The Brainy Business, Behavioral Economics, Melina Palmer, customer insight, sales motivators and emotions, customer emotional triggers, data research, customer behavior, customer engagement, buying triggers No No [Greatest Hits] Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions https://podcasts.fame.so/e/28xj1kq8-greatest-hits-seo-and-data-leslie-talbot [Greatest Hits] Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions 54 1 No No 60mpl731 In this greatest episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.

Leslie is the Senior Vice President of Marketing at Corporate Visions, the leading provider of science-backed sales and marketing training and consulting services. Prior to this, she was the Founder and Principal of G2G Sales Communications, the Director of Content Services at Pragmatech Software (now Qvidian), and a Partner/Senior Writer at Inkable! She’s also written an article titled “Marketing is Moving Further Down the Sales Funnel” - an excellent read!

KEY TAKEAWAYS

👉 We talk a lot about Aha! moments here and the external factors of what led to them, but Leslie argues that it’s the way you respond to situations that create the Aha! moments. You have to ask yourself if where you are right now is where you want to be. She says that once she realized she could make money from writing, an Aha! moment went off in her head: she could combine her love and passion for writing with her sales knowledge to start a whole new career!

👉 If you’re not careful, your imposter syndrome will be your downfall; you need to trust yourself and your work. When people are telling you that you’re good at something, listen to them and, more importantly, trust what they’re saying is true. Leslie believed that her dreams of writing were a childish pipedream and that she should’ve been focusing on business and sales, but the world and the people around her just kept pushing her to do more!

👉 Leslie says that, at Corporate Visions, there is a massive focus on storytelling because it’s our stories that drive the world; our brains operate through stories. If you don’t understand something, your brain will think up a story to fill in the blanks. If you can tell a story to your customers and make them the hero of their own stories, then you’ll have sold them on your product or service. 

👉 Business people tend to shy away from telling stories, instead choosing to lead with facts and figures. But all business decisions actually come from emotional places. It comes from thinking about what drives a customer to make a certain point, and looking into insights into how they think along with their values. Build your story around where the customer is, rather than just throwing data at them.

👉 The wisdom of conventional marketers isn’t necessarily wrong, but it is limited. There is such a focus on automation and digital marketing recently, but the reason most marketers get into marketing is that they don’t like math and science, and yet those two things are thrown onto them and it can become overwhelming and disheartening. Sometimes the story can get lost because of ‘SEO’. A lot of marketers feel imprisoned by that.

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

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Corporate Vision Website - https://corporatevisions.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 09 Jun 2023 12:28:00 +0000 iResearch iResearch 2561 In this greatest episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. In this greatest episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. Leslie Talbot, Corporate Visions, marketing, Getting to Aha!, Darshan Mehta, customer insight, customer insight focused, customer insights, customer behavior No No Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s https://podcasts.fame.so/e/2n6jq67n-switching-mindsets-engineering-to-marketing-pavangopal Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 53 1 No No j024r9m0 In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!

Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest-growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was the Vice President for Strategy and Operations at Webenza India and was Principal Consultant at Experience Ideas! 

We can’t wait for you to hear what he has to share with us!

KEY TAKEAWAYS

👉 One of Pavangopal’s first Aha! moments was when he went into architecture and engineering and realized it wasn’t what he wanted to do at all. But regardless, he built a product with his engineering skills and no one was coming to purchase it; it wasn’t until they spoke with some senior marketing professionals that they realized, even though they’d created something that was unique, no one actually wanted it. It was there that the marketing lessons started to kick in; they started with the customer and worked towards the product, rather than the other way round.

👉 Despite the fact Pavangopal’s job as an engineer wasn’t what he wanted to do, there are things that marketers could learn from them and vice versa. It’s important for marketers to understand some of the key intricacies behind the products they sell, and engineers need to understand what the customer wants and needs. You need to start defining the boundaries of the problem you’re trying to solve and work towards an objective: after all, that’s the aim of marketing and engineering, no?

👉 Pavangopal used to throw loads of different features onto his products just to see how much they could do, but now he approaches them from the point of view of what the customer wants and whether they’ll find it delightful. He makes sure that it ticks off all the basic boxes first and foremost so that the customer is happy, and then he would add all the extras. Some people don’t realize that having too many features can be overwhelming and that people much prefer simplicity over anything else.

👉 Nandu’s never takes their eyes off the competition. When you’re in marketing, half of the job is keeping an eye on them! You need to understand the consumer behavior and why they’re going to people that aren’t you. However, consumer behaviors are notoriously difficult to change, so instead of putting emphasis on what the competitor is doing all the time, try to focus on your core values and principles – it’s the only way to grow.

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And connect with the host and guests here:

IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Pavangopal on LinkedIn - https://www.linkedin.com/in/pavangopal
Nandu’s Website - https://www.nandus.com
Nandu’s LinkedIn

Other media: 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 02 Jun 2023 12:00:00 +0000 iResearch iResearch 1993 In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal A, Nadu's, Darshan Mehta, Getting to Aha, customer insights, marketing insights, retail, business insights, brand and marketing research, data insight, brand and marketing insights, consumer behavior, customer service No No The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse https://podcasts.fame.so/e/lnqzw1q8-simpler-retail-sanjai-george-double-horse The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 52 1 No No 81nnvpy1 In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities. In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities.

As the CEO of Double Horse, a family-run business turned professional organization that provides good, high-quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds talent into a cohesive team, driven by a focused customer-oriented approach to achieve the targeted goals of the organization. Prior to this he was the CEO of retail brand Fathima Group of Companies, and was also the CEO of Nesto Group. 

With so much experience as a CEO, he’s the best person to talk to for this episode of Getting to Aha!

KEY TAKEAWAYS

👉 If you’re really determined and good at what you do, if you really believe in your work, then there is no way you won’t get an ‘Aha!’ moment. Sanjai says that he’s had plenty of Aha! moments, but his favorite, and the one he’s most proud of, was planning a promotion in conjunction with Black Friday. It was also the first time he said ‘no’ to customers entering his shop, which showed him he didn’t have to take on everything all the time.

👉 Retail is very simple, we just have a tendency to overcomplicate it – at least, that’s what Sanjai believes. He would put attractive offers in his shop and sell to people whilst also providing good customer service, communicating clearly with customers about what they wanted. You have to keep things simple in order to attract customers.

👉 In order to achieve simplicity in your business, you have to articulate your thoughts very clearly. By this, Sanjai means that he clearly communicates with his team about his thoughts and goals, because you won’t always be talking to a team of intellectuals, you’re more likely to be talking to a team with various backgrounds and levels of education. You have to speak in a language that they will understand.

👉 Ever since Covid, ecommerce and online strategies have become even more of a priority. Whilst online and ecommerce has been consistently prominent over the last few years, it seems to have spiked in popularity, with both businesses and customers often heading online in the first instance. In fact, some businesses are even focusing their marketing efforts more on the online side of things.

👉 Sanjai says that people and businesses are now far more focused on making sure inefficiencies and errors are ironed out and taken care of. People want to innovate and give something new to the customer to ensure they’ll stick around, especially in a post-Covid world. How are you innovating and making your customers feel happier in your business?

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And connect with the host and guests here:

IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Sanjai George on LinkedIn 
Sanjai George on Twitter
Sanjai George on company website 
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 26 May 2023 12:00:00 +0000 iResearch iResearch 2359 In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities. In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities. Sanjai George, Double Horse, Darshan Mehta, Getting to Aha, customer insights, marketing insights, retail, business insights, brand and marketing research, data insight, brand and marketing research No No Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures https://podcasts.fame.so/e/286j1jm8-food-delivery-industry-ashutosh-mahindru Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 51 1 No No j1242471 In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works!

Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart, and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in a variety of industries, we can’t wait for you to hear his story!

KEY TAKEAWAYS

👉 Ashutosh believes that, in order to succeed, you need to be able to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something which doesn’t just fit into the status quo. All of his Aha! moments were rewarding and enriching, but part of him does wish he could go back and change some of them.

👉 Ashutosh acknowledges that he had a very fortunate upbringing, however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own.

👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up.

👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it.

👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer.

👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can.

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IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
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Sanjai George on Twitter
Sanjai George on company website 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 19 May 2023 12:15:00 +0000 iResearch iResearch 2084 In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Ashutosh Mahindru, Foodtech Ventures, Darshan Mehta, pizza, innovation, customer service insights, food delivery, food service, customer service, marketing, No No The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe https://podcasts.fame.so/e/183l6mvn-entrepreneur-nikhil-jain-mealawe The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 50 1 No No m0j572r1 In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end. In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end.

Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s redefining the industry with fresh, tasty homemade food. Not only that, he is also the Vice President of Rotaract and Founder of VIBRANCY. Some of his previous roles include being a Channel Partner at Exampil Solutions, the Founder of Sparkles Valley, and a Marketing & Public Relations Specialist at PICT Entrepreneurship Development Cell.

KEY TAKEAWAYS

👉 When Nikhil heard the phrase ‘the goal is to die with memories, not dreams’, it impacted him in a very profound way. He wanted to not just dream about something, but also make it happen and turn his dreams into real-life memories.

👉 Nikhil’s entrepreneurial journey was a tricky one, accompanied by several setbacks. Controversially, the first lesson he learned was to never trust anyone, you should be prepared both legally and ethically for any setbacks - make sure agreements and contracts are always signed as a contingency for all parties involved!

👉 The second lesson he learned was to keep everything documented - this includes your plans and important documents that will be needed in the future. If none of it is written down or documented, then you won’t have the clarity that is so essential to your success as an entrepreneur.

👉 Thirdly - and this is the most important one - you must have consistency and passion. That is the key; you must be motivated by and really care about what you want to accomplish, otherwise, you will regret your decisions as a business owner.

👉 Curiosity is something that really benefits Nikhil in his career journey. Without it, he wouldn’t have figured out how to make Mealawe work as a business or, more than that, he wouldn’t have discovered the gap in the market for what he was offering.

👉 Nikhil says that the process of finding chefs for Mealawe is a very lengthy one. They have to check that everything is hygienic and clean - that all the food is safe to eat. This can take a lot of time, but without these steps, they wouldn’t be able to make the business a reality. 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 12 May 2023 12:00:00 +0000 iResearch iResearch 1749 In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end. In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end. Getting to Aha, Darshan Mehta, Nikhil Jain, Mealawe, food delivery service, marketing, virtual kitchens, homemade food. entrepreneurship, No No Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes https://podcasts.fame.so/e/mn434658-best-aha-moments-top-5-insights Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes 49 1 No No x0689k30 It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes. It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more!

We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes.

We've had the privilege of chatting with an array of extraordinary minds, and although we wish we could feature them all today, we know there will be many more spectacular moments to come in future episodes.

A special shoutout and heartfelt thank you to the following luminaries: Stephen Griffiths of Level2, Melina Palmer of The Brainy Business, Priscilla McKinney of Little Bird Marketing, Nishat Mehta of IRI, and Daniel Enson of Toluna Corporate! 

Their invaluable contributions to our audience have made this journey truly remarkable.  We've been on an awe-inspiring ride, and we're confident that this year will bring even more riveting conversations that will leave you breathless with excitement.

Listen Now! 


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 05 May 2023 12:00:00 +0000 iResearch iResearch 744 It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes. It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes. Getting to Aha, Stephen Griffiths, Level2, Melina Palmer, The Brainy Business, Priscilla McKinney, Little Bird Marketing, Nishat Mehta, IRI, Daniel Enson, Toluna Corporate, Compilation episode, consumer insights, thankyou, consumer research, customer success No No [Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI https://podcasts.fame.so/e/08jzzmv8-greatest-hits-nishat-mehta [Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI 48 1 No No 41pkk3y0 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. They discuss some of Nishat’s Aha! moments, whether the carrot or the stick approach to management is more effective, and why consumer behavior has been more geared towards variety in recent years. They also delve into the difficulty of trying to attain brand loyalty in recent years and why the context surrounding consumer data is more important than the data on its own.

Nishat is the President of IRI and recently became the President of Global Solutions at Circana. He was the SVP of Brand Media and Customer Communications at 84.51˚ and a Forbes council member. Nishat got his Bachelor’s degree in Applied Mathematics and his Master’s in Computer Science at the prestigious Harvard University! 

This is one episode you don’t want to miss!

KEY TAKEAWAYS

👉Nishat’s background originally began in mathematics and computer science, but he admits that he doesn’t use any of it in his current work. However, he says learning about debugging components and thinking about how they come back together is a skill that applies to everything in life, whether working a job as a general manager or planning a wedding. It’s helped him learn to apply various skills in his career.

👉We all know the idea of the “carrot and stick” approach of reward and punishment, and Nishat says that he’s had experiences with managers and mentors in his career where both have worked for him. He says, however, that people are far more motivated by the “carrot” (reward) method. Trying to lead through fear of punishment will not yield positive results, only rushed and half-baked ones.

👉When it comes to consumer behavior, Nishat believes that we need to personalize their experience; after all, no two people are the same, so assuming that the entire world’s population is consumers is just a sweeping generalization based on an outdated idea of demographics. Even before COVID, people were doing things only made popular because of the pandemic: using hand sanitizer every day, mixing their own drinks, and working from home. They weren’t a majority, but they were people that were ignored in favor of demographics.

👉We always talk about how the pandemic changed consumer insights and behaviors, but we often get too bogged down in the details, failing to offer a concise explanation for it. But Nishat explains it as this: “For a host of reasons, we had to become more welcoming of variety, and we’ve seen that as both a positive and a challenge to the industry”.

👉It is no longer acceptable to jump onto a big consumer trend and put all your resources into it because trends, by their very definition, will fade and go away, and people will move on to the next thing. There will be consumers that stay with that trend, but if brands put all their eggs into one particular basket, then they will miss out on everything else. 

👉Consumers will always be looking for variety, and every consumer is different. In some categories, consumers are all about efficiency, in others, they might be about experience. It’s about their values, thoughts and, what means something to them. It’s about keeping a pulse on what’s going on with the consumer's mindset and how it’s changing over time.

👉More data isn’t going to give us more clarity, at least not on its own. It’s the context surrounding the data that will help us understand how consumers think; everything is always about context. After all, what makes consumers who they are aren’t their demographics, but rather the values that drive their decisions. 

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Episode Resources



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Apr 2023 12:00:00 +0000 iResearch iResearch 2274 In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. Nishat Mehta, IRI, Darshan Mehta, Getting to Aha, data research, data and analytics, data insight, research participants, brand and marketing research, acquire customer feedback, data and analytics definition, customer behavior No No Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions https://podcasts.fame.so/e/5nz443rn-marketers-seo-and-data-leslie-talbot Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions 47 1 No No 80z66540 In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.

Leslie is the Senior Vice President of Marketing at Corporate Visions, the leading provider of science-backed sales and marketing training and consulting services. Prior to this, she was the Founder and Principal of G2G Sales Communications, the Director of Content Services at Pragmatech Software (now Qvidian), and a Partner/Senior Writer at Inkable! She’s also written an article titled “Marketing is Moving Further Down the Sales Funnel” - an excellent read!

KEY TAKEAWAYS

👉 We talk a lot about Aha! moments here and the external factors of what led to them, but Leslie argues that it’s the way you respond to situations that create the Aha! moments. You have to ask yourself if where you are right now is where you want to be. She says that once she realized she could make money from writing, an Aha! moment went off in her head: she could combine her love and passion for writing with her sales knowledge to start a whole new career!

👉 If you’re not careful, your imposter syndrome will be your downfall; you need to trust yourself and your work. When people are telling you that you’re good at something, listen to them and, more importantly, trust what they’re saying is true. Leslie believed that her dreams of writing were a childish pipedream and that she should’ve been focusing on business and sales, but the world and the people around her just kept pushing her to do more!

👉 Leslie says that, at Corporate Visions, there is a massive focus on storytelling because it’s our stories that drive the world; our brains operate through stories. If you don’t understand something, your brain will think up a story to fill in the blanks. If you can tell a story to your customers and make them the hero of their own stories, then you’ll have sold them on your product or service. 

👉 Business people tend to shy away from telling stories, instead choosing to lead with facts and figures. But all business decisions actually come from emotional places. It comes from thinking about what drives a customer to make a certain point, and looking into insights into how they think along with their values. Build your story around where the customer is, rather than just throwing data at them.

👉 The wisdom of conventional marketers isn’t necessarily wrong, but it is limited. There is such a focus on automation and digital marketing recently, but the reason most marketers get into marketing is that they don’t like math and science, and yet those two things are thrown onto them and it can become overwhelming and disheartening. Sometimes the story can get lost because of ‘SEO’. A lot of marketers feel imprisoned by that.

If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 21 Apr 2023 12:00:00 +0000 iResearch iResearch 2561 In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. Leslie Talbot, Corporate Visions, marketing, Getting to Aha!, Darshan Mehta, customer insight, customer insight focused, customer insights, customer behavior No No [Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 https://podcasts.fame.so/e/rnkz51w8-greatest-hits-foundational-research-stephen-griffiths [Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 46 1 No No 70w2k541 In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. 

Stephen is the Director of Consumer Insights at Level2 and the Co-founder of Insights Career Network. He has a deep passion for understanding how consumers behave. His job also entails crafting products and services for companies that solve consumer problems. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including General Mills, P&G, Unitedhealth Group, etc. At Level2, he leads the Voice of the Customer (VoC) and consumer research efforts.  

KEY TAKEAWAYS

👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge.

👉 Insights contribute to the growth of a business by showing how business or customer processes work.

👉 When researching data points, distinguish between noise and real insight.

👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data.

👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas in the market.

👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to dig deep beyond facts and observations. 

👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise.

👉 When gathering data, seek to strike a balance between qualitative and quantitative data

👉 You can get insight into your business by observing a market category unrelated to yours. 

👉 Businesses need consumer insight to understand underlying needs.

Listen now!

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 14 Apr 2023 12:00:00 +0000 iResearch iResearch 2585 In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. Stephen Griffiths, Business Insight, Darshan Mehta, Getting to Aha, qualitative research, quantitative research, market research,brand and marketing research, data analysis and interpretation, customer insight, acquire customer feedback, customer emotional triggers, customer insights, customer engagement, customer insight focused, acquire customer feedback, No No All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research https://podcasts.fame.so/e/xn1v5xr8-insights-building-a-connection-lynn-adelmund All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 45 1 No No 7034njz1 In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professionals can get too caught up in semantics; and why insights are all about building a connection with customers. They also chat about the overabundance of data, making it more difficult to read and sort through it all!

Lynn is the Senior VP of Market Research at Trifecta Research, but she was previously a Business Insights Manager at Kreg Tool Company, and was also the VP and Chief Insights Officer at GlynnDevins. In fact, for nineteen years she was an Analyst, Manager, and Director of Research over at Informa, proving that she’s more than experienced in all things insights. 

What Lynn doesn’t know about insights simply isn’t worth knowing!

KEY TAKEAWAYS

👉Lynn recalls early on in her career when she was asked to create an analysis for the first time. She pulled out what she thought was a great analytics technique and wrote a great report. However, once it reached the president's desk, he saw that there was a typo and stopped reading immediately. From this, she learned that insights are only as good as the way you communicate them!

👉Any insight professional loves when you figure out what’s driving a consumer. Lynn says that consumers love technology as long as it’s supporting something they love in their life; if someone loves their iPhone, it’ll be because there is something they love on it; someone might love Facebook, not just because it’s Facebook, but because it allows them to connect with their grandchildren. Everything consumers do, they do for the sake of a connection.

👉Insights and research pros can sometimes get a little caught up in the semantics, but Lynn believes that true insight is new knowledge that allows us to better connect with customers and stakeholders. They help us serve customers and allow us to understand them more clearly. 

👉The world of insights has evolved and grown a significant amount in the last few years, and a lot of that growth is due to new technologies and tools. There used to be a time when, in order to get some of the best insights, you had to go door-to-door, but now we have tools that can analyze data and examine customer behaviors and habits, making for more detailed insights. 

👉Despite the fact that new technologies and tools have allowed us to access more data, it is equally just as hard to keep up with that data due to its sheer volume of it. In fact, Lynn mentions that, in certain niche audiences, they’ve gone back to doing telephone interviews rather than gathering data in the new, modern way - it’s almost as if they’ve time-traveled!

👉In order to retrieve good qualitative data, you need to make sure you have decent stakeholder involvement and that you know what you’re doing! Not only that, but you need to ensure you leave your biases behind. Make sure you go into it with an open mind and be ready to listen; don’t go in thinking you already know a topic and that they’re going to confirm what you already know!

Listen now!


Episode Resources


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 31 Mar 2023 12:30:00 +0000 iResearch iResearch 1543 In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. Lynn Adelmund, Trifecta Research, Darshan Mehta, Getting to Aha, sales motivators and emotions, customer behavior, customer emotional triggers, data research, data and analytics, data insight, research participants, brand and marketing research, acquire customer feedback, data and analytics definition, customer behavior No No Remember: No Consumer is the Same with Nishat Mehta, President of IRI https://podcasts.fame.so/e/m843929n-no-consumer-is-the-same-nishat-mehta Remember: No Consumer is the Same with Nishat Mehta, President of IRI 44 1 No No x168m5m1 In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. They discuss some of Nishat’s Aha! moments, whether the carrot or the stick approach to management is more effective, and why consumer behavior has been more geared towards variety in recent years. They also delve into the difficulty of trying to attain brand loyalty in recent years and why the context surrounding consumer data is more important than the data on its own.

Nishat is the President of IRI and recently became the President of Global Solutions at Circana. He was the SVP of Brand Media and Customer Communications at 84.51˚ and a Forbes council member. Nishat got his Bachelor’s degree in Applied Mathematics and his Master’s in Computer Science at the prestigious Harvard University! 

This is one episode you don’t want to miss!

KEY TAKEAWAYS

👉Nishat’s background originally began in mathematics and computer science, but he admits that he doesn’t use any of it in his current work. However, he says learning about debugging components and thinking about how they come back together is a skill that applies to everything in life, whether working a job as a general manager or planning a wedding. It’s helped him learn to apply various skills in his career.

👉We all know the idea of the “carrot and stick” approach of reward and punishment, and Nishat says that he’s had experiences with managers and mentors in his career where both have worked for him. He says, however, that people are far more motivated by the “carrot” (reward) method. Trying to lead through fear of punishment will not yield positive results, only rushed and half-baked ones.

👉When it comes to consumer behavior, Nishat believes that we need to personalize their experience; after all, no two people are the same, so assuming that the entire world’s population is consumers is just a sweeping generalization based on an outdated idea of demographics. Even before COVID, people were doing things only made popular because of the pandemic: using hand sanitizer every day, mixing their own drinks, and working from home. They weren’t a majority, but they were people that were ignored in favor of demographics.

👉We always talk about how the pandemic changed consumer insights and behaviors, but we often get too bogged down in the details, failing to offer a concise explanation for it. But Nishat explains it as this: “For a host of reasons, we had to become more welcoming of variety, and we’ve seen that as both a positive and a challenge to the industry”.

👉It is no longer acceptable to jump onto a big consumer trend and put all your resources into it because trends, by their very definition, will fade and go away, and people will move on to the next thing. There will be consumers that stay with that trend, but if brands put all their eggs into one particular basket, then they will miss out on everything else. 

👉Consumers will always be looking for variety, and every consumer is different. In some categories, consumers are all about efficiency, in others, they might be about experience. It’s about their values, thoughts and, what means something to them. It’s about keeping a pulse on what’s going on with the consumer's mindset and how it’s changing over time.

👉More data isn’t going to give us more clarity, at least not on its own. It’s the context surrounding the data that will help us understand how consumers think; everything is always about context. After all, what makes consumers who they are aren’t their demographics, but rather the values that drive their decisions. 

Listen now!


Episode Resources


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 24 Mar 2023 12:00:00 +0000 iResearch iResearch 2274 In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. Nishat Mehta, IRI, Darshan Mehta, Getting to Aha, data research, data and analytics, data insight, research participants, brand and marketing research, acquire customer feedback, data and analytics definition, customer behavior No No How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate https://podcasts.fame.so/e/mn43kqp8-agile-research-marketing-world-daniel-enson How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate 43 1 No No x068w2y0 In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

With over fifteen years of experience to draw on, he’s the man to go to for all phases of research, including study design, sample planning, advanced data analysis, and actionable storytelling. He’s the VP of Research Solutions at Toluna Corporate, an organization delivering real-time consumer insights at the speed of the on-demand economy, and has been there for over nine years, starting out as a Research Director.

One of his previous colleagues described him as “an effective and talented boss and teammate. Regardless of what else is going on, he's always there to support and mentor those that work with him and for him”.

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉One of the key aspects of market research and consumer insights is being able to think on your feet and question your own assumptions. Just because your campaign or marketing idea didn’t do super well at the beginning, it doesn’t mean it’s a failure or that it’s bad; it may just require a little tweaking.

👉Daniel’s favorite part of research is storytelling; it means you can present something to clients in a way that all the data makes sense. To do this, you need to make a good, well-thought-out questionnaire and choose the right methodology. It’s all about weaving the data into a coherent, interesting story. It’s no easy task, but when it all comes together, it can feel extremely satisfying.

👉With the help of agile research (a research method where feedback is collected quickly and continuously), researching data has been made much easier. But, as Daniel points out, it wasn’t always this way. When he started out in the industry fifteen years ago, there weren’t any companies out there using the agile methodology; the research took much longer and wasn’t necessarily always accurate. Viewing the data in real-time is far more helpful, also meaning it’s more valid and legitimate.

👉Before you shift towards agile research, there are two things you should keep in mind: know who your target audience is, and don’t try to fit every single thing into one template. Without these two pillars, your campaign will surely collapse. It’s incredibly important to make sure you’re keeping track of everything in a clean and accessible way.

👉Oftentimes, there are far too many questions in a survey or questionnaire, which can result in way much data, which isn’t useful at all! Daniel says that something you can do to stop this from happening is to make a quick sample poll just to figure out what the people want. This way, your questions will be more streamlined and straightforward, filtering out the futile ones.

👉For a successful research team, diversity is key. You need to make sure you have people from traditional market research jobs, science, psychology, writing, and analytics, as well as people with different strengths and interests who want to learn more about research. But most importantly, they need to be able to work as part of a team.

Listen now!


Episode Resources


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 17 Mar 2023 12:00:00 +0000 iResearch iResearch 1228 In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! Daniel Enson, Toluna Corporate, Darshan Mehta, Getting to Aha!, data analysis and interpretation, data and analytics definition, data and analytics benefits, research participants, data insight, research insight, data and analytics, data research, No No Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience https://podcasts.fame.so/e/286j3q48-appreciate-humanize-customers-joseph-michelli Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience 42 1 No No j124xrz1 In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Joseph is an internationally sought-after speaker, psychologist, author, and organizational consultant. He passes on his knowledge in ways that encourage workplaces to be joyful and productive, focusing on the customer experience. He has been the CEO of The Michelli Experience - a full-service, human experience delivery company that helps leaders attract and engage customers - for over twenty-five years; is an Opinion Columnist at CEOWORLD magazine; and has also won the Asian Brand Excellence Award.

Whatever Joseph doesn’t know about customer experience, it isn’t worth knowing…

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉Joseph began his career in radio after winning a competition to visit a radio station when he was thirteen. By the time he finished college, however, he had realized that his career would be in something quite different, which is what led him down the path of customer experience. But he’s always stayed in touch with the man who gave him that job and considers the lessons he’d learned from him to be one of his Aha! moments.

👉Part of being successful means you need to tap into your natural curiosity. Whilst it is true that as we go our way in life, we lose some of our drive and curiosity, but we must always try to keep on challenging ourselves and be willing to go to the next level. Never be afraid to learn new things, it’ll benefit you dramatically in the long run!

👉 During the pandemic, one thing became exceedingly clear to Joseph: leaders didn’t know what they were doing. It was a very difficult and unpredictable time for everyone, and even they admitted that they were clueless on how to respond - as a result, it was Joseph’s job to help them retain customers. He asked them what they were relying on and what tactics they had in place, and found himself giving advice to more and more people, which is how he came up with his next book.

👉A philosopher once said, “the first duty of love is to listen,” but Joseph has altered that to “the first duty of leadership is to listen,” and then added, “the second duty of leadership is to listen more”. The most important part of being a business leader is to listen to the people around you and to figure out how to lead them in the best way possible. 

👉In the early days of the pandemic, Joseph tells a story about when they’d call customers simply  to thank them for visiting. Naturally, customers were very skeptical at first, but it turned out to be a very authentic, genuine way to make customers feel appreciated. Since then, they’ve put more time and energy into appreciating their customers, not just monetarily, but humanistically.

👉Brands tend to confuse the need to be interesting as a goal, when really, they need to be interested. If a company is interested in its customers, then the customers will eventually become interested in them. All relationships, even in the B2C world, are a two-way street - there has to be some give and take rather than just take.

👉 To Joseph, “customer satisfaction” means meeting expectations, but “customer delight” means exceeding those expectations. The latter is far more emotional, and you can feel it in your chest when a company goes above and beyond for you. 

Listen now!


Episode Resources


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 10 Mar 2023 12:00:00 +0000 iResearch iResearch 2153 In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! Joseph Michelli, The Michelli Experience, customer engagement, research insight, customer success, data analysis and interpretation, brand and marketing research, customers and employees relation, customer insights, customer insight, engage customers, Darshan Mehta, customer experience, Getting to Aha!, No No Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku https://podcasts.fame.so/e/1n3l1348-consumer-insights-danielle-blugrind-roku Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku 41 1 No No m1j58pz0 In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.

With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the Senior Consumer Manager at Roku, a world-famous brand of hardware digital media players which offer access to online streaming platforms. Previously, she was the Director of Consumer Insights and Brand Strategy at Taco Bell.

Tune in to this week’s episode of Getting to Aha! to find out more!

KEY TAKEAWAYS:

👉Ultimately, market research is all about human behavior, because at the end of the day, all consumers and customers are human beings just like the rest of us. Danielle explains that it was her passion for this aspect of the job that drew her towards it and, as a result, led her to become an “insights devotee”

👉To be an expert in the field of consumer insights, one must really care about what they do and have a natural curiosity about how people think and behave. Danielle has that very curiosity, and although such a feeling may have killed the cat, it only elevated her to exponential levels.

👉 When thinking up new, innovative ideas for your business, there is absolutely no point in trying to reinvent the wheel. Danielle tells a story about when they were trying to develop ideas for a new Taco Bell promotion and realized that the obvious answer wasn’t to recreate a bunch of flavors, but rather to collaborate with Doritos - an idea which in hindsight seems glaringly obvious. 

👉It’s important to try and figure out who exactly your customers are through insights. For example, in the world of streaming, it’s about looking at not just the customers' demographics but also at the geographical aspect. Different parts of the world have different rules and regulations regarding streaming, so figuring out who the customers are and what position they’re in can help a tremendous amount.

👉Always ask yourself: how do people feel when they see your ads? There is a multitude of ways to figure out the answer to this question. You can look at the data and examine what results they’re getting; you can look at what people are actually saying about your ads, or you could try your best to look at them objectively and listen to your gut.

👉 It’s all about the why. Why are consumers paying attention to and interacting with you? Why are customers interested in what you do? Take a look at the data and really listen to what your customers have to say!

👉 Roku is known for how easy its platform is to use and has become one of the most popular streaming methods to this day. It is made specifically for people who don’t want a complicated system. In order to get customers on board with your product, always keep it simple on the surface! Simplicity eases customers into it.

Listen now!


Episode Resources

Danielle’s LinkedIn
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 Mar 2023 12:00:00 +0000 iResearch iResearch 2052 In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. Getting to Aha, Darshan Mehta, Danielle Blugrind, Roku, client engagement, emotions and feelings marketing, sales motivators and emotions, customer behavior, customer success, customer emotional triggers, research participants, customer insight, customer engagement, insight sessions, buying triggers , data insight, No No The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey https://podcasts.fame.so/e/1n22wy5n-customer-centricity-annette-franz-cx-journey The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey 40 1 No No 2194rj30 In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. They also dive headfirst into the annoying habit that businesses have of ignoring customer feedback, as well as why leadership needs to change.

In addition to being the Founder and CEO of CX Journey, Annette Franz is also a keynote speaker, coach, consultant, and thought leader, and was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider. With thirty years in the CX profession under her belt, her book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), is a testament to how much knowledge and advice she has to offer. 

KEY TAKEAWAYS

👉 Customer Experience wasn’t always a widely talked about subject within businesses. Back in the early 2000s, there wasn’t much of an understanding about what customer experience truly was. Over time, however, metrics and data became a more prominent aspect of marketing; they were read and interpreted in different ways, and businesses were finally beginning to understand that customer loyalty and satisfaction were two separate things. It wasn’t until 2010 that CX became more widely talked about.

👉 The customer experience really begins at the moment of need, when the customer has a problem that needs solving. The minute that moment comes into fruition, it’s up to businesses and CX professionals to act fast and come up with ways to solve the problem. It’s all part of the customer life cycle.

👉 Don’t just be customer focused, be customer-centric! But what’s the difference between the two? Well, the former is more tactical and focuses on the short-term approaches of what to do when a customer is in front of you. The latter, however, is far more strategic, meaning it takes into account long-term strategies for retaining customers and making sure they come back.

👉 Annette recalls a client who had a really unhealthy approach to customer relationships before the introduction of CX; they would think that customers were trying to take advantage of them, leading to a lot of resentful feelings towards them, breeding toxicity. It wasn’t until there was an analysis of the business’ core values that the idea of ‘customer trust’ came to be. Through this, they were able to decide what behaviors were acceptable or not.

👉 Whilst customer experience is so important, we need to also remember how the employee’s experience factors in, after all, the two are inherently linked. You can’t have a good relationship with your customers if your employees aren’t happy - it’s about striking that balance.

👉 Businesses have the annoying habit of getting feedback from customers and then not doing anything with it. It’s very important to keep up-to-date on what your customers want, otherwise, they will leave you for a competitor who actually does listen. By taking their feedback into account, you are actively telling your customers that you hear them and that you are working to make their experience better.

👉 It starts at the top: you have to change the mindset of business leaders before being able to make a real difference for your customers. There is the assumption that leaders are completely separated from the customer experience, that there is a wall between them - in order for change, this needs to not be the case.

Listen now!

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Episode Resources

Annette’s LinkedIn



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 24 Feb 2023 12:00:00 +0000 iResearch iResearch 1973 In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. Getting to Aha!, Darshan Mehta, Annette Franz, CX Journey, customer insight, client engagement, customer engagement, customer emotional triggers, customer success, customer behavior, customer insight focused, emotions and feelings marketing, sales motivators and emotions No No The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online https://podcasts.fame.so/e/0njz6vpn-unleadership-steve-krull-be-found-online The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 39 1 No No 40pk5y61 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance.

Previously, Steve was the VP of Strategy and Sales at Huble Digital and excelled in what he calls “unleadership”. He believes in collaboration and leading by example; remaining vulnerable and open to new ideas, accepting feedback…and doing good things. 

KEY TAKEAWAYS

👉Steve defines “unleadership” in business as more of a philosophy than a methodology. It all comes down to being a good person and trusting the people and your team around you, and once you do that, your leadership characteristics will shine through. 

👉People learn from their experiences and their mistakes. As a leader of a team or an organization, you have to let people make mistakes and hit walls, otherwise, they won’t learn what you want them to. Some leaders may see this as a frivolous exercise, but Steve believes it’s necessary. It affords them the opportunity to grow.

👉As a leader, you must decide what to focus on. Steve talks about how communication strategies are something that all leaders should think about. How are you having conversations? How are you presenting facts to people? The way you deliver a message to someone else is so important, and exactly the same can be said for an organization's brand and marketing.

👉Steve’s wife was diagnosed with cancer at the start of the COVID-19 pandemic, and he describes her as an inspiration. Although there were some tough times, and it can be easy to bury your head in the sand and avoid everything, it's all about how you get back up and keep moving forward. At some point, you have to face everything rather than run away. The same idea applies to business - if you’re losing customers, face it, figure out the reasoning, and learn.

👉The customer experience should always equal the business’ performance. If you were to go to a restaurant and the food was good, but the service was bad, you might give it another shot just to see, and the same if the roles were swapped. However, if both are bad, then no amount of marketing or advertising will fix that. You have to make sure your customer experience is always the best it can be.

👉As a result of COVID-19, more money and effort have gone into digital marketing. Although it seems like this was the direction it was going in anyway, it was only accelerated by the pandemic; there have been massive changes in analytics and privacy. People expect more from businesses than they did before, resulting in them carrying a heavier weight of responsibility.

Listen now!


Episode Resources

Steve Krull Linkedin

Steve Krull on Instagram

Steve Krull on Twitter

Be Found Online Website

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 17 Feb 2023 12:00:00 +0000 iResearch iResearch 2613 In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance. In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance. Steve Krull, Be Found Online, Darshan Mehta, client engagement, insight sessions, customers and employees relation, Getting to Aha, customer success,leadership, employee insights, customer insights, No No CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts https://podcasts.fame.so/e/q80xp3w8-human-behavior-diane-magers-experience-catalysts CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts 38 1 No No p0kjv481 In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers.

With over twenty-five years of experience, Diane has proven her unparalleled ability to identify opportunities in customer interactions, resulting in her being known as an “innovative and creative strategist” among her peers. As the Founder and Chief Experience Officer of Experience Catalysts, she consults with a myriad of companies to support and educate them as they build their customer experience practices, as well as speaking at Customer Experience events.

KEY TAKEAWAYS

👉Having started her career as a clinical psychologist, Diane has always been interested in human behavior, putting her in a particularly advantageous position when realizing she was in the “business of people”. In fact, you’d be hard-pressed to find anyone in customer experience that doesn’t believe they are in the business of people; customer experience and insights are all about understanding how people behave and react to your business.

👉The definition of what an insight truly is can differ wildly from others. But Diane says she encourages people to think about what an insight is and lock the definition down in their heads. She defines an insight as "that moment where you’ve created an association between pieces of information and the interpretation of what the need is, and how making the association between two things creates that ‘oh my gosh, I never thought of that before’”. In other words, an insight is the very ‘Aha!’ moment we’re all searching for.

👉Communication is key. Oftentimes, an expert in a particular field will favor what is tactical over what is comfortable or best for the customer. This is where customer insights come in; by listening to customers and figuring out what they like and are comfortable with, businesses can best cater to them rather than giving in to what they deem to be tactical.

👉What really represents a customer isn’t what data and metrics say about them but rather what we do with that data and the questions we ask. Emotion drives human behavior, not data and metrics, so it’s important to put yourself in your customer’s shoes. Diane says, “It’s what we do which drives emotion, which drives behavior, which impacts your business results”.

👉Over the last couple of years, ever since the pandemic, businesses and brands have had to shift their approach to customer experience. People needed them when it mattered most, and that same level of demand is still prevalent today.

👉 Not only do you need to connect with your customers, but you need to connect with your employees too. Again, we are all humans driven by emotion; putting a script on employees and customers doesn’t work. Humans and their behaviors are the very lifeblood of a business, so we have to start making connections rather than viewing them as pure data and numbers.

Listen now!


Episode Resources:

Diane Magers on Linkedin

Diane Magers on Facebook

Diane Magers on Twitter

Diane Magers on MSU 

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 10 Feb 2023 12:00:00 +0000 iResearch iResearch 2242 In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers. Darshan Mehta, Getting to Aha, Human Behavior, Diane Magers, sales motivators and emotions, customers and employees relation, emotions and feelings marketing, customer emotional triggers, customer insight focused, buying triggers ,insight sessions, customer engagement, sales engagement, customer insights, Experience Catalysts, customer insight, data and analytics No No Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business https://podcasts.fame.so/e/xn1vyj08-behavioral-economics-melina-palmer-brainy-business Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business 37 1 No No 7034q321 In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.

Melina Palmer the Founder and CEO of The Brainy Business, a company that provides behavioral economics consulting to businesses all around the globe. She is also an Instructor for the Applied Behavioural Economics Certificate, a Columnist at Inc. Magazine., and an Author of What Your Customer Wants And Can’t Tell You. She is an incredibly passionate speaker whom audiences of all sizes and industries have praised: “Her fun, conversational approach is bringing behavioral economics out of academia and into application”

KEY TAKEAWAYS

👉Behavioral Economics is, essentially, the psychology of why people do what they do, why they buy what they buy, and how our brains actually work rather than how we think they should. Melina explains that the main problem of traditional economics is that it assumes everyone makes rational decisions in everything they do, but if humans are known for anything, it’s for their complex emotions and often irrational decision-making. Behavioral Economics takes both psychology and neuroscience into consideration, resulting in a more accurate, empathetic approach to economics and insights.

👉Melina’s first ‘Aha!’ moment, and possibly the most prominent one, came to her when she was studying in business school and came across a small section within a large textbook that spoke about the psychology of making decisions. For the next ten years, she searched high and low for a Master's course in that very topic and was greeted with only disappointment and rejection. It wasn’t until she attended a talk on Behavioral Economics that she found what she was looking for!

👉What’s the difference between Behavioral Economics and Behavioral Science? Some argue that the former only comes into play when money is involved, but Melina believes that there is always an exchange happening, it doesn’t have to be monetary. Behavioral Economics is all around us, even if it’s something as simple as swapping desks at work or reporting to someone new, there is always some sort of exchange.

👉A key tip that Melina mentions is ‘how you say something is much more important than what you are saying.’ How something is presented to us influences the way that we feel about it, and she believes that businesses could really benefit from this lesson. Sometimes, the reason a product might be a flop could be as simple as a poor choice of wording. 

👉 Behavioral Economics isn’t just the future of businesses, it’s the future of everything; businesses are made up of people, and it’s important to remember that. Don’t treat the people working for you as data and numbers, treat them with empathy and genuineness/

👉Melina discusses an anecdote about a team that was meant to design a nuclear power plant but was hung up on building a bikeshed first. At first glance, this seems ridiculous and unimportant, but think about it for a second: if they couldn’t build something that simple, how could they confidently begin work on a huge, scary powerplant? 

👉Behavioral experimentation can involve something as simple as ending emails on a question rather than a statement. This can be used to figure out how customers or audiences perceive you and whether or not you should stick with it.

Listen now!

Episode Resources:
 
Melina Palmer on LinkedIn

Melina Palmer on Instagram

Melina Palmer on Twitter

Melina Palmer’s Website

Melina Palmer’s  Books

The Brainy Business Website

The Brainy Business Podcast

The Brainy Business on Youtube

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 03 Feb 2023 12:00:00 +0000 iResearch iResearch 2656 In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. Getting to Aha, Darshan Mehta, The Brainy Business, Behavioral Economics, Melina Palmer, customer insight, sales motivators and emotions, customer emotional triggers, data research, customer behavior, customer engagement, buying triggers No No [ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights https://podcasts.fame.so/e/p8lzqvm8-greatest-hits-lost-art-listening-katrina-noelle [ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights 36 1 No No x1l25z71 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. 

Katrina Noelle is a speaker, mentor, and active member of Women in Research, the Qualitative Research Consultant Association (QRCA), the Insights Association, ESOMAR, and the Women’s Business Enterprise National Council (WBENC). She is the president of KNow Research, a full-service qualitative consultancy that creates a client-customized design to deliver quality insights. Katrina is also the Co-Founder of Scoot Insights, where she uses in-person research methodologies to gather in-depth feedback. She works to make customer-centric decisions for organizations she works with.

KEY TAKEAWAYS

👉 Take feedback and listen to what customers want and need

👉 Talk to consumers physically to get “that raw in-the-moment” feedback about their experience with your brand 

👉 Define your brand’s objective for conducting a qualitative research

👉 Be that brand that listens to its customers. Then use the feedback you get to create a direction that solves that problem

👉 When conducting interviews or group discussions, be your authentic self. Don’t turn into a different version of yourself. Be as transparent as is appropriate 

👉 You’re more likely to be trusted if people don't perceive you as fake, pretentious, or uncaring

👉 Clients want “...that richness. They want video, they want stories, they want personas. They want that feeling that they can hang onto something that represents their target audiences”

👉 Keeping your employees happy increases the chances of your customers’ happiness as well

👉 Pay attention to the kind of feedback you’re getting. “...If we keep hearing it, maybe it's leading us to something that we should talk about”

👉 When you get negative feedback, especially on digital platforms, “figure out how to redirect the conversation or at least highlight what you want the brand to portray and be”

👉 “It's never good to fake either curiosity or empathy because people can tell”

👉 Listen. Give more time and space to customers. Let them finish a thought without interrupting

👉 Although intuition is important in qualitative research work, there's also practice and preparation  to make the flow of conversation more impactful

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 Jan 2023 20:01:00 +0000 iResearch iResearch 2406 In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. The Lost Art of Listening, Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies https://podcasts.fame.so/e/rn72x008-survey-polling-john-zogby-getting-to-aha The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 35 1 No No k18p3zz1 In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more. In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. He has been featured as an election analyst for ABC Australia, BBC, CBC, and NBC News. 

They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys to reach likely voters, predicting voter turnout, asking yes-no questions in polling, using qualitative research methods such as focus groups and one-on-one interviews, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more. Don't miss this insightful podcast conversation!

KEY TAKEAWAYS

👉 In the last century, polling has come to be known as a scientific way of gathering public opinion. In the broadest sense, polling is the act of seeking public opinion. No matter who is in charge, it matters what people think. There are a multitude of ways to retrieve this information, but one of the best ways is to get ahold of people from all sorts of occupations and backgrounds and simply ask them what they’re thinking. 

👉 When John began his venture into polling, almost everyone had a landline phone; however, as time went on, technology evolved and grew into something completely different. Fewer people stay home nowadays, fewer people have landlines, and ignoring phone calls has become the standard among most people. This was why John put time and research into online polling, so that he could reach those people.

👉 Polling can offer fascinating insights into the political and demographic landscape of an area. It can tell them a lot about who is voting, where these people are in their lives, where they will be in the future, and how they got there; it helps them find out if there is a meaning behind a vote or if it’s random. It’s for this reason, polling is widely considered to be a science.

👉 In his book “The Transformation of the American Dream,” John identified that boomers are questioning if there is more to life than materialistic success, while Millennials are looking for ways to live authentically in order to feel fulfilled. This trend has been referred to as "secular spiritualism". Additionally, Gen Z and millennials are increasingly demanding corporate social responsibility from employers, as well as time to work in their communities or contribute to those suffering.

👉 In his new manuscript, John explains that it is a study of his work and projects that really worked - those aha! moments. It wasn’t just polling, it was also going into schools, finding the root of people’s problems, and figuring out a way to solve them.

👉 One of the biggest mistakes pollers can make is relying extensively on random probability sampling, which in election polling can leave skewed results - for example, too many democrats and not a lot of republicans, or vice versa, meaning the polls lack a sense of reality. 

👉 John says that anything can happen when it comes to elections, and predictions can change as time goes on. He says that if there were an election today, the Republican party would most likely win control of the house of representatives. This is due to the conspiracy of the “stolen election” and the Democrats’ sanctimonious and didactic attitude. But, the more the Republican party pursues this tactic of spin and scrutiny, the less chance they have of getting the next ten percent they need to win elections.

👉 Polling is important; however, John describes it as “small data”. It will never replace people talking to each other and finding out what’s important. A robot can read your bank transactions and your data, but humans can look into the heart.

Listen now!

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 20 Jan 2023 12:00:00 +0000 iResearch iResearch 2714 In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more. In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more. John Zogby, Getting to Aha, Survey, Polling, data analysis and interpretation, Darshan Mehta, research participants, Data ,data and analytics, data research, No No [ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker https://podcasts.fame.so/e/rnk5xx5n-remarkable-customer-experience-dan-gingiss [ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker 34 1 No No 70wkyyk0 In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. 

Dan Gingiss is a keynote speaker, author, and podcaster, skilled in executive coaching, business, marketing, and brand consulting, corporate training, and content strategies. He has worked as Head of Customer Experience at Discover Financial Services, Senior Director, Global Social Media at McDonald's, Head of Digital Marketing at Humana, and Vice President, Marketing at Persado. He has been in the marketing space for 20 years and is the Chief Experience Officer at The Experience Maker. He assists companies in turning customer experience into their best marketing strategy by empowering every employee to become an experience maker. 

KEY TAKEAWAYS

👉 Be observant. Pay more attention to the experiences customers have. “...With being more observant, you can really figure out, not only what you like as a customer and do more of that for your customers, but also what you don't like”

👉 “Become a customer of your own business and go through the process…do the things you're asking customers to do, and if they annoy you, then stop doing them for your customers”

👉 “...Today's consumer wants to have a relationship with the companies that they spend their hard-earned dollars…They want to feel appreciated. They want to feel like not only are they loyal to the company, but the company's loyal to them”

👉 “Too many executives are not customers of their own company. Or even worse, they’re VIP customers.“ They have no idea how normal customers are treated

👉 “Too many companies are competing on either price or product, and today, competing on price has become a loser's game”

👉 “Customer experience is not a soft skill. It is an absolutely critical piece to business success. Every company should have a C-level executive in charge of it. It's that important”

👉 Customer experience is an ultimate differentiator because your employees deliver it. You have unique employees; therefore, they can deliver a unique experience. They just have to be taught what a good experience looks like

👉 The difference between companies that have endless loyalty with their customers and companies that are still struggling to get it is that one takes the time to get to know customers and understand what they're going through, while the other does not

👉 “If you're a CEO, take a couple of minutes every week and call a customer and just say, hi” 

👉 While surveys can help get feedback, they should not be the only source of feedback. “...in addition to a quantitative survey that gives you scores, you've got to get that qualitative feedback, which can be done in a survey as well, where you ask for open-ended questions...”

👉 “Don't be afraid of complaints because people who complain do so because they care. They want you to fix it for them so they can keep being your customer”

👉 The way to create experiences people want to talk about is to go from creating average, uninteresting experiences to creating extraordinary experiences

👉  “If you want inspiration, do not look at your direct competitors”

👉 Impact customer experience by targeting all human senses and evoking emotion in them

👉 “When you have an experience that is so profound, you don't ever forget it”


Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 13 Jan 2023 12:00:00 +0000 iResearch iResearch 2937 In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. Customer Experience, Dan Gingiss, Getting to Aha, Darshan Mehta, customer success, customers and employees relation, customer insight focused, brand and marketing research, research participants, customer insights, employee insights, brand trust, brand loyalty, employee empowerment, customer insight, No No How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 https://podcasts.fame.so/e/rn72jy58-foundational-research-business-insights-stephen-griffiths How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 33 1 No No k18p6m91 In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. 

Stephen is the Director of Consumer Insights at Level2 and the Co-founder of Insights Career Network. He has a deep passion for understanding how consumers behave. His job also entails crafting products and services for companies that solve consumer problems. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including General Mills, P&G, Unitedhealth Group, etc. At Level2, he leads the Voice of the Customer (VoC) and consumer research efforts.  

KEY TAKEAWAYS

👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge.

👉 Insights contribute to the growth of a business by showing how business or customer processes work.

👉 When researching data points, distinguish between noise and real insight.

👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data.

👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas in the market.

👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to dig deep beyond facts and observations. 

👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise.

👉 When gathering data, seek to strike a balance between qualitative and quantitative data

👉 You can get insight into your business by observing a market category unrelated to yours. 

👉 Businesses need consumer insight to understand underlying needs.

Listen now!

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 06 Jan 2023 12:00:00 +0000 iResearch iResearch 2585 In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. Stephen Griffiths, Business Insight, Darshan Mehta, Getting to Aha, brand and marketing research, data analysis and interpretation, customer insight, acquire customer feedback, customer emotional triggers, customer insights, customer engagement, customer insight focused, acquire customer feedback, No No [Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse https://podcasts.fame.so/e/lnq5mlyn-greatest-hits-growth-pathway-kristin-luck [Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse 32 1 No No 81n36w50 In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.  In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more. 

Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.

KEY TAKEAWAYS

👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that”

👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring

👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have”

👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?”

👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible

👉 Read a lot and do it daily until it becomes a habit

👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon

👉 Follow your passions with all of your heart  


Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 30 Dec 2022 12:00:00 +0000 iResearch iResearch 2481 In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others. In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others. No No The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing https://podcasts.fame.so/e/2n6v9wzn-statistical-personas-business-growth-priscilla-mckinney The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing 31 1 No No j023nj81 In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. They discuss Priscilla's aha! moments, improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. 

Priscilla is the CEO of Little Bird Marketing. She helps businesses succeed by building their brand and delivering sustainable lead generation. Priscilla believes a business should be unique and think like their customers to build a sustainable brand. Before Little Bird, she worked with Clear Entertainment & Marketing Group, where she focused on improving the portfolio of companies as Chief Executive Officer. 

KEY TAKEAWAYS

👉 To improve your business growth, you need to apply SOAR logic; S- Strategy, O - Organize, A - Accountability, R - Repeat

👉 A business strategy should be unique to your brand - don’t mimic competitors' strategies

👉 Get a clear perspective of the market to help develop a persona for the business

👉 Whenever possible, put yourself in the customer's shoes to see what kind of strategy you should be pursuing, including consideration of their financial situations

👉 If a strategy can't be adapted to new circumstances, it's not accountable

👉 Create a work plan showing what you intend to achieve, then derive a strategy from this plan

👉 A brand strategy should be centered around your ideal customer, including brand building and purpose

👉 Before developing a statistical persona, know your ideal client. You need to filter your clients, remove those that aren't your market target, and focus on the ideal ones

👉 The ideal number of statistical personas to build is four, but when you are a new business, don’t exceed two

👉 The process of statistical persona development isn't meant to be rigid, but should be meaningful to the customers 

👉 When developing statistical personas, have conversations with the customers and determine how they use your products

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 23 Dec 2022 12:00:00 +0000 iResearch iResearch 2509 In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. Statistical Personas, Business Growth, Priscilla McKinney, Little Bird Marketing, Darshan Mehta, getting to aha, insight sessions, customer success, data and analytics, data insight, brand and marketing research No No Aha! Moments From Our First 20 Episodes https://podcasts.fame.so/e/vn544p58-aha-moments-from-our-first-20-episodes Aha! Moments From Our First 20 Episodes 30 1 No No 80qxxpq1 Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 16 Dec 2022 15:44:00 +0000 iResearch iResearch 1455 Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations. Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations. No No Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research https://podcasts.fame.so/e/0njq9w08-boosting-customer-experience-through-behavioural-insights-with-andrew-custage-head-of-insights-at-medallia-market-research Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 29 1 No No 40px8lm0 In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. They discuss Andrew’s aha! moments, the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. 

Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the insights and analytics function at Medallia, a software development company that specializes in customer experience management, technology, and business intelligence. 

KEY TAKEAWAYS

👉 Use data to help clients understand the impact of your program 

👉 There are programs in the market that aren’t backed up by proper analysis 

👉 Learn how to strike a balance between qualitative and quantitative data 

👉 Insights for business strategies are generated through aggregate-based data on lots of people

👉 Derive business ideas from discovering what triggers customer behavior by using behavioral insights and customizing survey questions

👉 Getting data and insights to formulate business strategies can be challenging if panelists are reluctant

👉 The difference between virtual kitchens and traditional kitchens is customer preference, which influencers the customer experience

👉  Dynamic pricing influences the behavioral patterns of customers; customers' experiences are improved when business strategies that provide products that are affordable to them

Listen Now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 09 Dec 2022 12:00:00 +0000 iResearch iResearch 2617 In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. Darshan Mehta, Andrew Custage, customer experience, business strategies , data insight, customer experience management, brand and marketing research No No [Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” https://podcasts.fame.so/e/lnqvxxp8-greatest-hits-nicholas-zeisler-customer-experience [Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” 28 1 No No 81nr9981 In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback. In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.  

Nicholas Zeisler is a Customer Experience Executive, CX Strategist, and Principal at Zeisler Consulting. He’s also a host, Head of Customer Experience at Founders Live, and the author of “We’re Doing CX Wrong and How To Get It Right.” Nicholas’ expertise lies in building organizations’ customer-centricity by aligning corporate and Customer Experience strategies, developing Voice of the Customer (VoC) functions, strategy alignment, and fostering a customer-centric culture. He’s a Lean Six Sigma Black Belt, a Certified Scrum Master, and holds a Master’s Degree in Operations Research.

KEY TAKEAWAYS

👉 If you're more customer-centric, your customers will be happier, thereby increasing their chances of coming back

👉 “Voice of the customer {VoC} is not the end of your CX journey. It's the beginning” 

👉 “Use your voice of the customer to actually do something.” It's very important to take action with the information that you get from your customer insights program—the purpose of your VoC program should be to identify things for you to do

👉 The reason you do CX shouldn't be for ROI, sales, or revenue. It should be to eliminate the gap that may exist between your customer's experiences and your brand promise

👉 “Don't just rely on surveys; get out there [and] walk in your customers' shoes”

👉 “Start with why. Understand why you're doing CX in the first place, and that will flow down to all the different parts of your VoC”

👉 Ask something meaningful based on what you're trying to accomplish. When you're ascertaining your insights from your VoC program, think beyond NPS and C-SAT

👉 “Don’t be an ‘askhole.’ Actually, take action based on what your customers are telling you”

👉 Walk in your customer's shoes; it's even more valuable than surveying

👉 “...When I use the term brand promise, I'm talking about a conglomeration of your mission, vision, your values, your principles, what you're trying to deliver”

👉 Ask open-ended questions in your VoC

👉 “The whole purpose of VoC is to solicit negative feedback”

👉 When you listen to your customers, you can find that niche, and you can develop your brand promise in a way that ties in with your priorities, values, and principles 

👉 If you concentrate on your brand promises, you’re asking how you can make experiences real to our customers

👉 Listen to your customers

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 02 Dec 2022 12:00:00 +0000 iResearch iResearch 2882 In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback. In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback. Darshan Mehta, Listening, VoC, Nicholas Zeisler, Customer Experience, customer satisfaction, brand, brand promise, voice of customer, feedback, customer service, customer insights No No The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp https://podcasts.fame.so/e/x81527z8-customer-education-business-growth-erika-putinsky The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp 27 1 No No 713nry50 In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area.

Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services.  Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer. 

KEY TAKEAWAYS

👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product. 

👉 Create effective social media content that can educate customers on your products and services in an accessible way.

👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company.

👉 Listen to customer feedback and use it to improve the customer experience.

👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime.

👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps.

👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers.

👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making.

👉 For a business to be successful, all departments of the business need to work in close contact with each other.

👉 Video content can be a great source for better customer engagement.

👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers.

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 25 Nov 2022 12:00:00 +0000 iResearch iResearch 2136 In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth. Darshan Mehta, Erika Putinsky, customer education, business growth, social media, Mailchimp, customer insight, customer engagement, customer insight focused, customer success No No [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates https://podcasts.fame.so/e/28x4k9w8-greatest-hits-laura-beavin-yates [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates 26 1 No No 60mr7x81 In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior. In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior. 

She also talks about how individual demographics can contribute to our life experiences. Laura touches on how this area of research helps in neuromarketing and brand marketing and how it allows insights leaders to create content that emotionally captivates consumers and drives action. 

Laura Beavin-Yates is a neuromarketing consultant and the Senior Vice President of Customer Success at Immersion, a neuroscience software startup making neuro-insights available to companies. As a startup leader and insights expert, Laura measures what captivates consumers emotionally and uses that information to predict future behaviors. She graduated from Claremont Graduate University with a Ph.D. in Cognitive Psychology. Laura is also a professor with expertise in research.

KEY TAKEAWAYS

👉 You can understand neurological functioning by exploring observable behavior, tangible moments, and building theories that can either be supported or debunked. 

👉 “One of the challenges with asking people how they feel about something is that it's difficult inherently as a human to report how we're really feeling, especially if we're asked how we feel about something that happened in the past.”

👉 Neuroscience methodologies aim to measure people's unconscious reactions to an experience at the moment that people have them, as opposed to asking after the fact.

👉 Neuroscientific researchers view a conscious response as something that we are asked and something that is happening that requires reflection.

👉 “...When you ask somebody to become consciously aware of their feelings, they start putting mental effort toward that and less mental effort on actually consuming the experience.”

👉 “A lot of what we do and how we interact with the world occurs below our actual awareness.”

👉 At Immersion, we look at the extent to which the brain is connecting with an experience and define that as emotional resonance.

👉 “Ultimately, emotions are a subjective thing that we are assigning to our experiences later.”

👉 Your emotions are involved in the process of your brain getting value and coding something as important.

👉” …If people release those hormones (dopamine or oxytocin), they're more likely to actually donate some of their hard-earned money toward an organization that produced that video."

👉 With the release of dopamine or oxytocin, we can predict whether or not someone is likely to do something.

👉 After 12 years of research, researchers found that the one predictor of oxytocin release and future behavior and actions is variation in cardiac rhythm.

👉 One of the most significant benefits of neuro-based insights is that you get more unbiased answers.

👉 Higher immersion yields a higher likelihood of engaging in some behavior later, like changes in market behavior and consumer behavior.

👉 Neuroscience aims to identify things that are going to relate to future behavior, or are more likely to be unbiased answers that will yield better outcomes for businesses.

👉 “Our demographics can contribute to our life experiences, and that ultimately contributes to how things connect to us.”

👉 “...If you don't have the capacity to measure every demographic or target your specific group, there's also value in getting those brain reactions to early-stage content or early-stage concepts.”

👉 “Our perceptions are constructed by our brains.”

Listen now!


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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 18 Nov 2022 12:00:00 +0000 iResearch iResearch 3102 In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior. In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior. Darshan Mehta, Laura Beavin-Yates, customer insight, customer engagement, customer success, emotions and feelings marketing, brand and marketing research, customer emotional triggers, sales motivators and emotions No No A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way. https://podcasts.fame.so/e/mn453008-great-customer-service-robert-spector A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way. 25 1 No No x0638771 In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of The Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.

Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customers' needs first, using Nordstrom as a case study. Robert helps companies become and remain truly customer-centric. He is the author of several best-selling books on successful businesses and individuals. He is a speaker on the Nordstrom Way and how they grew the company by putting their customers first. Some of the books he has written include The Nordstrom Way, Amazon Get Big Fast, and Mom and Pop Shop, among others.


KEY TAKEAWAYS

👉 To grow your company, you need to be customer-centric. Having good customer service will bring in more sales for the business and improve the reputation of the business. 

👉 The beauty of customer service is the positive results it yields. When a customer sees that you prioritize them, they tend to bring in more customers for the business. Customers are the best and cheapest publicity tools.

👉 Nordstrom has remained at the top of the game because they put a lot of emphasis on their customers. To run a successful business, customers need to be given the very best services. 

👉 Encourage healthy competition in the workplace. Introduce competition between sales teams, competition between departments, and competition between retail stores. This will raise tension and help increase revenue for the business. 

👉 Have what your customers are looking for. Customers tend to go to stores that have their needs as it proves to them that they are the priority. 

👉 The easiest way to become a better salesman is to get a mentor at your place of work, someone you can look up to and try to emulate. A mentor is like a guide for a salesman to get better. 

👉 Nordstrom focused on three major criteria to better their business, which are: 
  •  Customer Service 
  •  Sales
  •  Teamwork 

👉 Technology has made it easy for customers to get what they want without physically being present at a store. Businesses must learn to leverage it.

Listen Now!

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 11 Nov 2022 12:00:00 +0000 iResearch iResearch 2759 In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. Darshan Mehta, Robert Spector, Getting to Aha, The Nordstrom Way, customer service, salesmen, customer-centric, customer insight, employee insights, sales engagement, customer engagement No No [Greatest Hits ] The Simplicity of Leadership with Katie Anderson https://podcasts.fame.so/e/p8l1wjkn-greatest-hits-katie-anderson [Greatest Hits ] The Simplicity of Leadership with Katie Anderson 24 1 No No x1lm3l90 In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. 

They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.  

Katie Anderson is the founder and principal consultant at Katie Anderson Consulting. She is also an internationally recognized leadership and learning coach, professional speaker, and the author of the international best-selling book "Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning." 

Katie has over 20 years of experience creating and supporting change and improvement in many industries. Her passions go beyond just learning and spill over to her love for travel. She has lived in 5 different countries outside the United States, including Australia, the UK, Japan, Spain, and the Dominican Republic. Katie is a B.A. holder with honors from Stanford University, and was a Fulbright Scholar in Australia, where she was awarded a Master’s degree in public health from Sydney University.

KEY TAKEAWAYS

👉 Develop a passion and attitude for learning.

👉 “We need to learn how to be a leader. And then we need to lead with a mindset and intention of learning, not just learning for ourselves and our own sake, but helping others learn.”

👉 Leadership is not just about how to achieve results; it’s about how you are helping people get more effective in the process of learning to achieve those results.

👉 Develop a mindset of curiosity and how to lead to inspire learning in people.  

👉 “When you move into a leadership or in a consulting or coaching role, your responsibility, your purpose is no longer about necessarily you being the expert with all the answers, but it's about you helping other people move towards the answer.”

👉 A leader’s role includes not just command and control, but also directing and providing  support to others and simultaneously looking for opportunities for improvement. 

👉 The simplicity of leadership is explained by answering the questions ‘Where do we need to go?’ ‘How can I help you figure out how to get there?’, and ‘What do I need to do to improve myself as well?’

👉 Creating a culture and attitude towards learning is not as complicated or complex as people say it is, but it requires putting intentional effort into showing up in a different way. 

👉 “‘Pay attention to the quality of your questions.”

👉 “Develop a habit of daily reflection because reflection is where the learning happens.”

👉 Know what your role or your purpose is.  

👉 Be intentional and purposeful about how you're having conversations. Learn to have open, blameless, and engaging conversations. 

👉 Asking questions helps us avoid making assumptions, helps us understand and fix the root problems, and makes us better teammates.

👉 Stop telling people what to do as it takes away their opportunity to go through problem-solving and puts the burden on your own back.

👉 “When we connect with purpose and can align our actions, then we have a real positive and meaningful impact in the world.”

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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 04 Nov 2022 12:00:00 +0000 iResearch iResearch 2221 In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. Learning to Lead, Leading to Learn, The Simplicity of Leadership, Katie Anderson, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. https://podcasts.fame.so/e/6nr2j5jn-play-and-work--mike-montague Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. 23 1 No No 8157j3j1 In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area. In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area.

Mike is the founder of Playful Humans, a community designed to help the burned-out and bored get re-energized and engaged with life. His mission is to help adults rediscover the power of play and avoid a midlife crisis. He is also a Game Show Host, Public Speaker, and a Podcaster and has been a radio DJ, web designer, and karaoke host. In addition to the Playful Humans Podcast, Mike hosts the How to Succeed Podcast for sales and business leaders.


KEY TAKEAWAYS

👉 Don't push yourself too hard, thinking you'll find something worthwhile if you get there fast enough. If you can't find happiness where you are, you're not going to find it in the next place.

👉”If you work more than sixty hours for more than six weeks in a row, you start producing results less than if you had just worked forty hours the whole time.”

👉 People that play more and smile more are more attractive. Attractive people are more likely to be hired, dated, and accepted by their peers. They also tend to perform better on the job and receive higher praise from superiors. If you merely adopt a more optimistic outlook, it will have a ripple effect throughout your life.

👉 “When you're doing something you enjoy, you do it better and work a lot harder at it.”

👉 “It may take some time for your mind to shift into a playful frame of mind naturally, so I recommend playing first by attempting to force it a bit to get into that play state.”

👉 With computers serving as machines, it's time to finally end this vicious cycle of working hard or nothing. Humans are no longer required to perform the routine labor that can now be performed by machines; Instead, humans should now take on the role of making novel connections, shaping human ideals, and fostering human creativity.

👉 You don't have to be the "class clown" kind or someone like "Steve Martin," "Robin Williams," or "Jim Carey" to have a playful personality. You can also find folks who enjoy puzzles, board games, solo nature exploration, water sports like snorkeling, and facilitating fun activities for others to participate in.

👉 Things to do to stay playful

  • Create more than you consume, "watching Netflix and endless scrolling on social media; you're not gonna have a great day."
  • Manage your expectations, "if you can find a way to lower your desires, you will get more than you expect."
  • Use the "Hell Yes or No" framework. The more you can say no to things and people that wear you down and drain your energy, the more time you have to say "hell yes" to the things that bring you joy and excite you, and the more happiness you'll feel long term.

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 28 Oct 2022 12:00:00 +0000 iResearch iResearch 2879 In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area. In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area. Play and Work The Winning Combination, Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No [Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion https://podcasts.fame.so/e/08jllxv8-greatest-hits-focusing-customer-success-mo-mckibbin [Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion 22 1 No No 41prrpy1 In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.

Mo started her journey in acting, which taught the many lessons she then went to use in her following customer success roles. After a couple of work experiences, she pivoted into customer service and technical support. Before joining Moxion, Mo worked for companies like Groove, Upworthy, Help Scout, and Brightback. 

KEY TAKEAWAYS:

👉 Being a CSM is about listening to people, understanding, empathizing and letting it affect you. Customer success involves listening and talking to customers.

👉 ”If you're not building a product for your customers, who are you building it for?”

👉 “It's your job to listen, absorb, and understand the customer's feedback and feelings.”

👉 Sales and success are about receiving what a customer wants and then using that information to apply your product to their needs.

👉 Customer experience is a larger umbrella that customer success falls into.

👉 Customer success represents a set of processes and operations that ensures your customers are successful in using the product to accomplish the outcomes that they chose the product for. Customer experience is the whole big picture of the customer's interactions with your business.

👉 Moxion attributes most of its roadmap to customer feedback and a part to innovation.

👉 Regarding feedback, you don't necessarily need a research department. Simply change how you organize, categorize, segment, and frame that feedback

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 21 Oct 2022 12:00:00 +0000 iResearch iResearch 3072 In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. Focusing on Customer Success, Mo McKibbin, Head of Customer Support & Success at Moxion, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company https://podcasts.fame.so/e/48915lw8-net-promoter-system-rob-markey How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company 21 1 No No v17x8j90 In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more.  

Rob Markey helps companies become and remain truly customer-centric. He is an architect of customer experience transformation, employee engagement, marketing, and sales capabilities development for dozens of the world's largest companies. Rob Markey is the creator of the Net Promoter System, Co-author of The Ultimate Question 2.0., a keynote speaker, leader of the NPS Loyalty Forum, and Founder of Bain & Company's Customer practice.

KEY TAKEAWAYS

👉 The net promoter score is a single metric that shows whether your customers will stay longer, buy more, tell their friends, and other things that drive customer lifetime value

👉 The beauty of the net promoter score is its simplicity. It's based on one question and allows you to compare across customer segments when it's done properly on a competitive benchmark. Also, it will enable you to compare the performance of different companies in an industry and predict their relative growth rates

👉 As businesses get bigger, the decision makers get further away from that day-to-day interaction with customers. This makes collecting feedback harder. Hence, the basic elements of the net promoter system can be applied at any scale.

👉 The benefits of the net promoter system are greatest when your company reaches a size where it's harder for decision-makers and leaders to have regular, detailed information and contact with your customers 

👉 The net promoter system has both quantitative and qualitative components. However, the most important is the qualitative component

👉 When you collect feedback from your customers, and they know it's you, especially when you do it after an interaction, the score that you collect from your customers with your survey is not comparable to a score collected in another industry by a third party research firm in a double-blind market research survey

👉 To deliver more value to your customers than your competitors, you have to: 
  • Dig in and understand those customers' needs 
  • Know how they're experiencing doing business with you
  • Know their pain points and where the opportunities are to deliver value that they're not getting anywhere else

👉 To be customer-centric, you have to keep up with changes and continually offer them increasing value every time they do business with you

👉 What customers want from your business is a function, not just some static and raw underlying need, but it's shaped:
  • By their experiences with other companies and other industries 
  • By what your competitors doing

 👉 Customers will demand more from you tomorrow than they do today, and their standards and expectations will change over time

Listen Now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 14 Oct 2022 12:00:00 +0000 iResearch iResearch 2587 In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more. How to Effectively Use Net Promoter System NPS for Customer Retention, Rob Markey, Partner at Bain & Company, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No [Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media https://podcasts.fame.so/e/qn04pr3n-greatest-hits-connect-don-t-sell-with-brooke-sellas-founder-ceo-of-b-squared-media [Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media 20 1 No No p1kmvq41 As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. 

Brooke Sellas is a digital marketing consultant specializing in done-for-you social media management, social media listening, customer experience, and community & customer care through social media. She is a social media speaker and Companion of The Marketing Companion podcast. Brooke is also an adjunct lecturer at the University of California, teaching a digital marketing 1.0 certification course, and she is currently working on releasing a book titled “Conversations That Connect.” 


KEY TAKEAWAYS

👉 Seek out negative feedback. If all the feedback you get from people is positive, you would have no incentive to change as everything already appears perfect

👉 If you take the time to listen to, understand, and work on easing customers’ pain points, developing brand loyalty among customers will be a piece of cake

👉 A lot of brands find it difficult to apologize or accept wrongfulness. Whereas, if they can just be open, authentic, and transparent, it will be easier to gain the trust and loyalty of consumers 

👉 Like every other kind of relationship, the relationship between brands and customers thrives on reciprocity and trust. Brands can successfully create a strong bond between their customers and business by moving past cliches and fact-based information to communicate opinions and feelings

👉 “Nearly everyone's in a camp of facts. Very few are in the camp of opinions and feelings. So if you want to differentiate, if your strategy is stagnant, this is where you have to go to — conversations versus campaigns”

👉 Customer-centric conversations should come first. Campaigns can then be a supplement to that

👉 To connect with your customers, understand your own brand values, figure out how you can connect your values with the values of your audience, and then use conversations to have topics and themes around these values through opinions and feelings

👉 Use social media to build loyalty and relationships at scale and on an individual level

👉 Customer care does not begin post-purchase. It starts right from conversations had around your brand even before your product is purchased

👉 Use KPIs to track your business and social media goals. Develop a social media strategy. First, know your social media goals and how they tie to your business goals. Then come up with KPIs that will help you meet those goals. Benchmark them, write monthly goals, and keep track of whether or not you meet those KPIs

👉 Focus on getting engagement on socials rather than accumulating followers, as this helps with easy conversion

👉 It’s not about the number of posts you make; it’s about the quality

👉 The higher peer-to-peer recommendations about a product are, the higher the share of voice on social media

👉 Identify your customers and tailor your content to their interests

👉 Use social listening to mirror your customers. Avoid corporate-speak and use words or phrases used by customers for content marketing and brand messaging

👉 “If you truly want to focus on CX, social media and social-led customer care should be a part of your budget…”

👉 Look at what's happening on socials. Understand how much of it is acquisition and how much is about support. Then make a plan for meeting people there and make sure that your response times are as fast as possible



Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 07 Oct 2022 10:35:00 +0000 iResearch iResearch 2588 As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. No No The Power of Service with Louie Gravance, Author of "Service is a Superpower!" https://podcasts.fame.so/e/4891q418-the-power-of-service-louie-gravance The Power of Service with Louie Gravance, Author of "Service is a Superpower!" 19 1 No No v17x7nx0 In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.  

Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Company and the Disney Institute, where he designed customer service training programs. Many a time, he is referred to as “the guy that can make the Disney service concepts work outside of Disney.” Since his departure from Disney, he has worked as a consultant, customer service speaker, and corporate culture guru. 

KEY TAKEAWAYS

👉 “In great service, you have to do what you don't have to do”

👉 Appeal to customers’ emotions by appealing to every sense from the moment they make contact with your product or service 

👉 “An investment of yourself is an investment in yourself”

👉 Be an inspiration to others; inspire other people to be everything that they can be, that they're already hardwired to be 

👉 “The one learns from the wizard, and the wizard learns from the one”

👉 There's power in the connection between delighting an audience and delighting a customer

👉 “...Serving someone and something other than yourself is…a superpower”

👉 “Great service serves the server first"  

👉 Tell stories through your services; engage customers or clients in a shared narrative 

👉 “You're not just selling things or providing a service; every transaction is an emotional transaction”

👉 “Exceeding anyone's expectations is exceeding your own, thus being stronger”

👉 “Whether we can see it in our vision at that moment or not, every time we exceed anyone's expectations, we broaden the horizon of what we're willing and able to be”

👉 “Give recognition for the values that your customers wish for the most and not the values you need the most”

👉 Recognition is a magic wand and a sharp weapon that should not be misused

👉 Although there is power in not being afraid of failure, everyone needs to have a gigantic failure when they're young

👉 People truly learn from experience versus just being told what to do

Listen now!

RSS -  https://bit.ly/3AFrUs6 

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 30 Sep 2022 12:00:00 +0000 iResearch iResearch 2927 In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. The Power of Service, Louie Gravance, Author of Service is a Superpower,customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR https://podcasts.fame.so/e/p8lklmrn-panels-market-insights-bryant-leech The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR 18 1 No No x1l967w0 In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. 

They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. 

He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction. 

KEY TAKEAWAYS

👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view

👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year

👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel

👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as; 
  • Search Engine Optimization SEO 
  • Incentified Games

👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"

👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel

👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are: 
  • Using IP addresses for signups/logins
  • Understanding the textualization within people's answers to open-ended questions

👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages

👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys

👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools

Listen now!

bCast - https://bit.ly/3ACsRBz



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 16 Sep 2022 12:00:00 +0000 iResearch iResearch 1540 In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. The Role of Panels in Generating Quality Market Insights, Bryant Leech, Vice President Agile Insights & Platform Solutions,at InnovatMR, customer insight, data research, data and analytics, employee insights, customer insights, sales engagement, client engagement, customer engagement, buying triggers,insight sessions,research insight,data insight, customer insight focused, research participants, screen participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, brand and marketing research, customer emotional triggers, cutomers and employees relation, cutomers and employees relation, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions No No Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion https://podcasts.fame.so/e/xnvmqml8-focusing-customer-success-mo-mckibbin Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion 17 1 No No 71ym7mp1 In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.

Mo started her journey in acting, which taught the many lessons she then went to use in her following customer success roles. After a couple of work experiences, she pivoted into customer service and technical support. Before joining Moxion, Mo worked for companies like Groove, Upworthy, Help Scout, and Brightback. 

KEY TAKEAWAYS:

👉 Being a CSM is about listening to people, understanding, empathizing, and letting it affect you. Customer success involves listening and talking to customers

👉 ”If you're not building a product for your customers, who are you building it for?”

👉 “It's your job to listen, absorb, and understand the customer's feedback and feelings”

👉 Sales and success are about receiving what a customer wants and then using that information to apply your product to their needs

👉 Customer experience is a larger umbrella that customer success falls into

👉 Customer represents a set of processes and operations that ensures your customers are successful in using successfully the product to accomplish the outcomes that they chose the product for. Customer experience is the whole big picture of the customer's interactions with your business

👉 Moxion attributes most of its roadmap to customer feedback and a part to innovation

👉 Regarding feedback, you don't necessarily need a research department. Simply change how you organize, categorize, segment, and frame that feedback

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 02 Sep 2022 12:00:00 +0000 iResearch iResearch 3072 In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. Focusing on Customer Success, Mo McKibbin, Head of Customer Support & Success at Moxion, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting https://podcasts.fame.so/e/28xm3z7n-cultural-insights-in-branding-kalil-vicioso Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting 16 1 No No 60m54kn0 In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color. In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.

They discuss Kalil’s aha! journey, his career, bi-lingual, and multi-cultural projects in creating a more integrated marketing approach by highlighting the importance and influence of cultural trends.

Kalil has a twenty-year career distinguished by shifting research boundaries, challenges, and breaking barriers. He is a bi-lingual, multi-cultural expert in creating a more integrated marketing approach by highlighting the importance and influence of cultural trends.

KEY TAKEAWAYS

👉 Take Advantage of Every Opportunity
  • Business opportunities are all around us; sometimes, it takes a spark of inspiration to see them. Take a few moments to pause and look around you; a viable opportunity may pop up
  • Never underestimate the power of your curiosity and observation. Paying attention to how people live, relate, the flow of activities, etc., is critical for cultural insight
  • Something as basic as a vacuum cleaner can help you discover cultural changes around you

👉 The Place of Curiosity and Observation
  • Improve your curiosity and observation by a lot of reading, listening to podcasts, and other audio-visual resources
  • Deconstructing the flow of people's activities into roles, characters, and props that influence their actions and the motivation behind their actions will help you get a better cultural view
  • "Setting" affects the cultural structure

👉 Culture is very Sensorial
  • Culture is not all about food, music, and language; it transcends all these
  • We live in a "water culture" with every one of us swimming in it
  • Culture is very sensitive. We live and breathe in it. Culture expresses itself in language, food, interactions, music, etc. 
👉 Three Things Every Company Should Know When Pursuing Cultural Insights
  • Focus on the lived experience. By doing so, you'll discover important nuances that help you connect better with different audiences
  • See culture as a lens and not the core identity. Culture is the lens through which people see the world.
  • Pay attention to trending words, songs, etc. These are important components that shape culture
  • In addition, "play" is important in your approach. By deconstructing it and seeing how the pieces interact and what happens if you switch one thing out versus another, you create ample space for the working parts to flow

👉 Play with the "Structure" Like a Puzzle
  • The structure is like putting together a puzzle. You disassemble it to learn how the various components fit together and interact
  • The problem is solved backward. When your audiences interact with your brand, you think about who they're with
  • In other words, you're dismantling it to find out how it came together. When done effectively, it almost seems like detective work

👉 Cultural Insights Versus Normal Insights
  • The key difference is foregrounding; the importance of culture, how it plays out, and where it is most useful
  • Cultural insights are very useful when developing communication that connects with a certain target
  • Cultural insights are essential when you're looking for inspiration for new ideas

👉 Research Barriers and How to Overcome Them
  • How to turn academic concepts into something that is both practical and approachable. This is all about making models and finding out how to make them more useful
  • Some of the ideas relate to culture and identity. Help individuals perceive culture in a multi-layered manner by perceiving it beyond an identity
  • Increasing the amount of representation. There hasn't been enough representation, and often the best understanding comes from a mix of what you're seeing, asking, and experiencing
  • Having a varied group of persons involved in cultural insights has hindered reaching a greater degree of cultural insight

👉 How to Communicate with People Not Immersed in Culture
  • Sharing narratives is beneficial, particularly when individuals share their personal stories
  • It's critical to take a break from your position
  • They are getting customers to actively participate in seminars and work with the insight rather than just accepting comments
  • Intentional disruption makes explicit things that were implicit or things that people just sort of hinted about
  • Having enough diversity within a group helps understand your audience

👉 Roles Cultural Insights and Diversity
  • More individuals have been promoted to diversity and inclusion roles in recent years
  • In addition, more individuals are becoming CMOs and other sorts of leadership positions
  • When you have a diversified senior leadership team, you attract a more varied pool of applicants
  • Food is one of the main ways new cultures are introduced, but once you have a relationship with someone, you get to understand and see that culture is way deeper
  • Data is key. Use different platforms to get qualitative. Find different ways to explore qualitative interviewing and whatever other methodology

👉 Influence of COVID-19
  • Increasingly hybrid work settings are becoming more popular
  • People like to work from home, but there is a point at which they miss having coworkers nearby
  • The co-working spaces workflow and design will be crucial in determining who succeeds in this sector
  • Science is essential for cultural understanding. Science impacts how it is created and disseminated, how people perceive it, and what cultural signifiers of legitimacy exist

👉 Qualitative Research in Cultural Insights
  • Examples of posts and search queries. Qualitative data can be used in the same way as quantitative data
  • The need for qualitative data has risen. Much of the data shows what individuals have done, but they don't tell you why they're doing it
  • Because work settings are changing rapidly, one topic that will need to be examined post-COVID is how people think and feel
  • Many brands seek it since it is the only option for a competitive advantage. When you think about it, the only way to grasp it is to understand why better

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 19 Aug 2022 12:00:00 +0000 iResearch iResearch 2882 In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color. In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color. Cultural Insights in Branding, Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion https://podcasts.fame.so/e/18p2zw08-emotions-consumer-behavior-laura-beavin-yates Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion 15 1 No No z1r7m2q0 In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior. In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior. 

She also talks about how individual demographics can contribute to our life experiences. Laura touches on how this area of research helps in neuromarketing and brand marketing and how it allows insights leaders to create content that emotionally captivates consumers and drives action. 

Laura Beavin-Yates is a neuromarketing consultant and the Senior Vice President of Customer Success at Immersion, a neuroscience software startup making neuro-insights available to companies. As a startup leader and insights expert, Laura measures what captivates consumers emotionally and uses that information to predict future behaviors. She graduated from Claremont Graduate University with a Ph.D. in Cognitive Psychology. Laura is also a professor with expertise in research.

KEY TAKEAWAYS

👉 You can understand neurological functioning by exploring observable behavior, tangible moments and building theories that can either be supported or debunked 

👉 “One of the challenges with asking people how they feel about something is that it's difficult inherently as a human to report how we're really feeling, especially if we're asked how we feel about something that happened in the past”

👉 Neuroscience methodologies aim to measure people's unconscious reactions to an experience at the moment that people have them, as opposed to asking after the fact

👉 Neuroscientific researchers view a conscious response as something that we are asked and something that is happening that requires reflection

👉 “...When you ask somebody to become consciously aware of their feelings, they start putting mental effort toward that and less mental effort on actually consuming the experience”

👉 “A lot of what we do and how we interact with the world occurs below our actual awareness”

👉 At Immersion, we look at the extent to which the brain is connecting with an experience and define that as emotional resonance

👉 “Ultimately, emotions are a subjective thing that we are assigning to our experiences later”

👉 Your emotions are involved in the process of your brain getting value and coding something as important

👉” …If people release those hormones (dopamine or oxytocin), they're more likely to actually donate some of their hard-earned money toward an organization that produced that video

👉 With the release of dopamine or oxytocin, we can predict whether or not someone is likely to do something

👉 After 12 years of research, researchers found that the one predictor of oxytocin release and future behavior and actions is variation in cardiac rhythm

👉 One of the most significant benefits of neuro-based insights is that you get more unbiased answers

👉 Higher immersion yields a higher likelihood of engaging in some behavior later, like changes in market behavior and consumer behavior

👉 Neuroscience aims to identify things that are going to relate to future behavior, or are more likely to be unbiased answers that will yield better outcomes for businesses

👉 “Our demographics can contribute to our life experiences, and that ultimately contributes to how things connect to us”

👉 “...If you don't have the capacity to measure every demographic or target your specific group, there's also value in getting those brain reactions to early-stage content or early-stage concepts”

👉 “Our perceptions are constructed by our brains”

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 05 Aug 2022 12:00:00 +0000 iResearch iResearch 3102 In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior. In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior. Emotions & Consumer Behavior, Laura Beavin-Yates, Senior Vice President of Customer Success, Immersion, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights https://podcasts.fame.so/e/4n99r12n-lost-art-of-listening-katrina-noelle The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights 14 1 No No v07lpxv1 In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. 

Katrina Noelle is a speaker, mentor, and active member of Women in Research, the Qualitative Research Consultant Association (QRCA), the Insights Association, ESOMAR, and the Women’s Business Enterprise National Council (WBENC). She is the president of KNow Research, a full-service qualitative consultancy that creates a client-customized design to deliver quality insights. Katrina is also the Co-Founder of Scoot Insights, where she uses in-person research methodologies to gather in-depth feedback. She works to make customer-centric decisions for organizations she works with.

KEY TAKEAWAYS

👉 Take feedback and listen to what customers want and need

👉 Talk to consumers physically to get “that raw in-the-moment” feedback about their experience with your brand 

👉 Define your brand’s objective for conducting a qualitative research

👉 Be that brand that listens to its customers. Then use the feedback you get to create a direction that solves that problem

👉 When conducting interviews or group discussions, be your authentic self. Don’t turn into a different version of yourself. Be as transparent as is appropriate 

👉 You’re more likely to be trusted if people don't perceive you as fake, pretentious, or uncaring

👉 Clients want “...that richness. They want video, they want stories, they want personas. They want that feeling that they can hang onto something that represents their target audiences”

👉 Keeping your employees happy increases the chances of your customers’ happiness as well

👉 Pay attention to the kind of feedback you’re getting. “...If we keep hearing it, maybe it's leading us to something that we should talk about”

👉 When you get negative feedback, especially on digital platforms, “figure out how to redirect the conversation or at least highlight what you want the brand to portray and be”

👉 “It's never good to fake either curiosity or empathy because people can tell”

👉 Listen. Give more time and space to customers. Let them finish a thought without interrupting

👉 Although intuition is important in qualitative research work, there's also practice and preparation  to make the flow of conversation more impactful

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 22 Jul 2022 12:00:00 +0000 iResearch iResearch 2406 In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. The Lost Art of Listening, Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” https://podcasts.fame.so/e/0njxx4wn-listening-to-voc-nicholas-zeisler Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” 13 1 No No 40ppp7l0 In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.  

Nicholas Zeisler is a Customer Experience Executive, CX Strategist, and Principal at Zeisler Consulting. He’s also a host, Head of Customer Experience at Founders Live, and the author of “We’re Doing CX Wrong and How To Get It Right.” Nicholas’ expertise lies in building organizations’ customer-centricity by aligning corporate and Customer Experience strategies, developing Voice of the Customer (VoC) functions, strategy alignment, and fostering a customer-centric culture. He’s a Lean Six Sigma Black Belt, a Certified Scrum Master, and holds a Master’s Degree in Operations Research.


KEY TAKEAWAYS

👉 If you're more customer-centric, your customers will be happier, thereby increasing their chances of coming back

👉 “Voice of the customer {VoC} is not the end of your CX journey. It's the beginning” 

👉 “Use your voice of the customer to actually do something.” It's very important to take action with the information that you get from your customer insights program—the purpose of your VoC program should be to identify things for you to do

👉 The reason you do CX shouldn't be for ROI, sales, or revenue. It should be to eliminate the gap that may exist between your customer's experiences and your brand promise

👉 “Don't just rely on surveys; get out there [and] walk in your customers' shoes”

👉 “Start with why. Understand why you're doing CX in the first place, and that will flow down to all the different parts of your VoC”

👉 Ask something meaningful based on what you're trying to accomplish. When you're ascertaining your insights from your VoC program, think beyond NPS and C-SAT

👉 “Don’t be an ‘askhole.’ Actually take action based on what your customers are telling you”

👉 Walk in your customer's shoes; it's even more valuable than surveying

👉 “...When I use the term brand promise, I'm talking about a conglomeration of your mission, vision, your values, your principles, what you're trying to deliver”

👉 Ask open-ended questions in your VoC

👉 “The whole purpose of VoC is to solicit negative feedback”

👉 When you listen to your customers, you can find that niche, and you can develop your brand promise in a way that ties in with your priorities, values, and principles 

👉 If you concentrate on your brand promises, you’re asking how you can make experiences real to our customers

👉 Listen to your customers

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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 08 Jul 2022 12:00:00 +0000 iResearch iResearch 2882 In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. Listening to the VoC, Nicholas Zeisler, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro https://podcasts.fame.so/e/vn591w2n-qualitative-user-research-dan-fleetwood Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro 12 1 No No 80qlwj21 In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, role of online communities in market research, and much more. 

They delve into the influence of COVID on online survey adoption and accessibility, the role and impact of atomic research, survey presentation recommendations, and the future of online qualitative user research.

Dan is the President of Research and Insights at QuestionPro. He has over fifteen years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. His role in tech started early in his career, where he saw rapid growth in the market and realized he wanted to do something in tech.  Prior to QuestionPro, he worked with Pacific Market Research, where he used technology platforms as the project management director.

KEY TAKEAWAYS

👉 Atomic research is an essential element of insight and research repositories, as it aids the creation of a structure that provides a corporate taxonomy for effectively managing user research

👉 Atomic research not only breaks down information, but also stores it for easy access, which clients can refer to later when they need additional insights over time

👉 A survey length of ten to twelve minutes is optimal, and if it will be longer, respondents should be informed and incentivized. If it is multiple choice, Dan recommends drafting between twenty and thirty questions, with five to eight demographic questions

👉 Three steps to implementing atomic research;

  • Know currently where all the qualitative research information is
  • Dedicate some resources to get it there
  • Make it a regular process through training programs to get the information coming in

👉 When you are sending out a survey, make sure that you would take it yourself

👉 Make your survey more interactive, meaningful and fun for respondents using smileys ranking, thumbs up, images and videos, and progress bars

👉 The ideal length for a survey is ten to twelve minutes, before you start to experience respondent fatigue

👉 One common survey mistake is attempting to make it excessively complicated with overly complex logic such that the respondent is unable to comprehend the study path

👉 Online communities are essentially about having a quick pulse on what's going on in the market to adjust to certain changes

👉 “Most companies have a CRM for customers, but what do they have for their data?”

👉 Videos can lead to better engagement with online surveys in the future

👉 With more interactive questions, Heatmap analysis can also provide clear insights on preferences of respondents

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 24 Jun 2022 12:00:00 +0000 iResearch iResearch 2271 In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more. Online Qualitative User Research: Challenges and Approaches, Dan Fleetwood, QuestionPro, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA https://podcasts.fame.so/e/v859wll8-managing-audience-intelligence-phil-irvine Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA 11 1 No No 81qlj770 In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence. In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence.  

Phil Irvine is a marketing expert who manages customer programs and experiences and drives customer-centric focus and audience at scale. He is also a marketing manager, operations manager, and customer experience manager who drives growth in e-commerce and streaming businesses. Phil manages digital marketing strategy teams that build performance marketing, creativity, and analytics support. In 2009, he graduated from UCLA Anderson School of Management with an MBA in Strategy/Real Estate. Phil is the Vice President of Audience Intelligence at RPA, a modern advertising agency with a “people first” perspective. At RPA, he oversees audience intelligence and insights and manages audience strategy and activation for businesses. He is also the podcast host of “Clear the Air with RPA.” 

KEY TAKEAWAYS

👉 The audience research and discovery phase can be broken down into four quadrants: demographic traits, media consumption traits, attitudinal traits, and motivational traits 

👉 Do your research before making a decision; look into past performance, the market, and your competitors 

👉 “If you can get access to your current customers or past customers and try to look at that data and see what types of lifestyle, behavioral, attitudinal traits kind of over-index for people who have actually transacted with you, that should be used as an input into your creative design and creative direction”

👉 To build a connection with your consumers, align your messaging with them 

👉 Customer centricity is not just outbound advertising or direct marketing, where you're proactively trying to communicate with customers. It is also the management of inbound experiences where customers have an omnichannel experience

👉 In trying to create an omnichannel experience for consumers, you need to have a mindset change. You need to change the mode of thinking of your leadership and workers 

👉 Show visualizations of how you can adjust different consumer experiences and constantly test new things 

👉 To foster customer loyalty, ensure you treat your best customers the right way and prioritize your resources to make sure they stay happy. Note that this does not mean you won't treat your other customers right

👉 When it comes to audience intelligence, some brands are too reliant on data and don't take the time to think through whether insight is practical and makes sense or not. On the other hand, some brands spend too much time thinking about what's practical and what makes sense and don't listen to the data. Strike a balance between the two, and you'll have a lock on audience intelligence 

👉 Don't over-rely on data. Take a step back and think through what's practical

👉 The ability to detect customer preferences regarding online versus in-person experiences and tailoring those interactions with your brand to their preferences is important 

Listen Now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 10 Jun 2022 12:00:00 +0000 iResearch iResearch 2149 In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence. In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence. Managing Audience Intelligence, Phil Irvine, Audience Intelligence at RPA, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker https://podcasts.fame.so/e/x8y9l4j8-customer-experience-dan-gingiss Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker 10 1 No No l04mw9v1 In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. 

Dan Gingiss is a keynote speaker, author, and podcaster, skilled in executive coaching, business, marketing, brand consulting, corporate training, and content strategies. He has worked as Head of Customer Experience at Discover Financial Services, Senior Director, Global Social Media at McDonald's, Head of Digital Marketing at Humana, and Vice President, Marketing at Persado. He has been in the marketing space for 20 years and is the Chief Experience Officer at The Experience Maker. He assists companies in turning customer experience into their best marketing strategy by empowering every employee to become an experience maker. 

KEY TAKEAWAYS

👉 Be observant. Pay more attention to the experiences customers have. “...With being more observant, you can really figure out, not only what you like as a customer and do more of that for your customers, but also what you don't like”

👉 “Become a customer of your own business and go through the process…do the things you're asking customers to do, and if they annoy you, then stop doing them for your customers”

👉 “...Today's consumer wants to have a relationship with the companies that they spend their hard-earned dollars…They want to feel appreciated. They want to feel like not only are they loyal to the company, but the company's loyal to them”

👉 “Too many executives are not customers of their own company. Or even worse, they’re VIP customers.“ They have no idea how normal customers are treated

👉 “Too many companies are competing on either price or product, and today, competing on price has become a loser's game”

👉 “Customer experience is not a soft skill. It is an absolutely critical piece to business success. Every company should have a C-level executive in charge of it. It's that important”

👉 Customer experience is an ultimate differentiator because your employees deliver it. You have unique employees; therefore, they can deliver a unique experience. They just have to be taught what a good experience looks like

👉 The difference between companies that have endless loyalty with their customers and companies that are still struggling to get it is that one takes the time to get to know customers and understand what they're going through, while the other does not

👉 “If you're a CEO, take a couple of minutes every week and call a customer and just say, hi” 

👉 While surveys can help get feedback, they should not be the only source of feedback. “...in addition to a quantitative survey that gives you scores, you've got to get that qualitative feedback, which can be done in a survey as well, where you ask for open-ended questions...”

👉 “Don't be afraid of complaints because people who complain do so because they care. They want you to fix it for them so they can keep being your customer”

👉 The way to create experiences people want to talk about is to go from creating average, uninteresting experiences to creating extraordinary experiences

👉  “If you want inspiration, do not look at your direct competitors”

👉 Impact customer experience by targeting all human senses and evoking emotion in them

👉 “When you have an experience that is so profound, you don't ever forget it”

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 27 May 2022 12:00:00 +0000 iResearch iResearch 2937 In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. Creating a Remarkable Customer Experience, Dan Gingiss, Chief Experience Officer at The Experience Maker, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media https://podcasts.fame.so/e/r87wxrv8-connect-dont-sell-brooke-sellas Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media 9 1 No No k08k38n1 In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. 

Brooke Sellas is a digital marketing consultant specializing in done-for-you social media management, social media listening, customer experience, and community & customer care through social media. She is a social media speaker and Companion of The Marketing Companion podcast. Brooke is also an adjunct lecturer at the University of California teaching a digital marketing 1.0 certification course, and she is currently working on releasing a book titled “Conversations That Connect.” 


KEY TAKEAWAYS

👉 Seek out negative feedback. If all the feedback you get from people are positive, you would have no incentive to change as everything already appears perfect

👉 If you take the time to listen to, understand, and work on easing customers’ pain points, developing brand loyalty among customers will be a piece of cake

👉 A lot of brands find it difficult to apologize or accept wrongfulness. Whereas, if they can just be open, authentic, and transparent, it will be easier to gain the trust and loyalty of consumers 

👉 Like every other kind of relationship, the relationship between brands and customers thrives on reciprocity and trust. Brands can successfully create a strong bond between their customers and business by moving past cliches and fact-based information to communicate opinions and feelings

👉 “Nearly everyone's in a camp of facts. Very few are in the camp of opinions and feelings. So if you want to differentiate, if your strategy is stagnant, this is where you have to go to — conversations versus campaigns”

👉 Customer-centric conversations should come first. Campaigns can then be a supplement to that

👉 To connect with your customers, understand your own brand values, figure out how you can connect your values with the values of your audience, and then use conversations to have topics and themes around these values through opinions and feelings

👉 Use social media to build loyalty and relationships at scale and on an individual level

👉 Customer care does not begin post-purchase. It starts right from conversations had around your brand even before your product is purchased

👉 Use KPIs to track your business and social media goals. Develop a social media strategy. First, know your social media goals and how they tie to your business goals. Then come up with KPIs that will help you meet those goals. Benchmark them, write monthly goals, and keep track of whether or not you meet those KPIs

👉 Focus on getting engagement on socials rather than accumulating followers, as this helps with easy conversion

👉 It’s not about the number of posts you make; it’s about the quality

👉 The higher peer-to-peer recommendations about a product are, the higher the share of voice on social media

👉 Identify your customers and tailor your content to their interests

👉 Use social listening to mirror your customers. Avoid corporate-speak and use words or phrases used by customers for content marketing and brand messaging

👉 “If you truly want to focus on CX, social media and social-led customer care should be a part of your budget…”

👉 Look at what's happening on socials. Understand how much of it is acquisition and how much is about support. Then make a plan for meeting people there and make sure that your response times are as fast as possible

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 13 May 2022 12:00:00 +0000 iResearch iResearch 2588 In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. Connect, Don’t Sell, Brooke Sellas, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents https://podcasts.fame.so/e/58zyvx6n-why-customers-act-the-way-they-do-with-rebecca-brooks-ceo-founder-of-alter-agents Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 8 1 No No 81z89721 In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.  

Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do, and why they are doing it. She uses insights from her research to find explanations and provide solutions to modern-day consumer problems and help businesses and brands make better decisions. Rebecca is the CEO & Founder of Alter Agents, a market research consultancy providing innovative quantitative and qualitative solutions that deliver consumer insights to businesses. 

KEY TAKEAWAYS

👉 “When people are answering questions, they're answering kind of an idealized version of themselves”

👉 Rather than asking people, “What will you do?”, ask them what they did and why they did it

👉 Brands should always think from the consumers’ perspective, not from what you as a brand want to know, but what is their experience?

👉 There is no defined path to purchase 

👉 With Gen Z, we’ve come to a point where customer loyalty is incredibly hard to hold on to

👉 “Shopper promiscuity” in customers is due to the ease of access to information about several existing brands and markets, and the constant pursuit of the best products 

👉 The increase in customer research is due to the societal and self-imposed pressure to make informed decisions in purchases

👉 “[Brand] is packaging. It is advertising. But it is also who you are, what you stand for, how you are seen in the world, how you handle controversy, how you talk about things that have gone wrong. All of that is now part of the brand identity, and all have to be given equal attention"  

👉 Customer experience is “not only about innovating in terms of the products in your category, but it's also thinking about innovating the customer's experience so that you are living up to experiences that they're getting from other brands, even if those brands aren't in your category”

👉 Understand the emotional driver behind customers' purchases

👉 Creating an emotional connection between customers and your product is a great way to improve customer experience and aid customer retention

👉 “Understand who your shopper is, and where are they on the scale and kind of what are their needs at the moment. Are you really serving what their emotional health is?” 

👉 The ability to connect to customers' emotional side, figure out the driving force behind them, and make them happy are powerful components in the enhancement of customer experience 

Listen Now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 29 Apr 2022 12:00:00 +0000 iResearch iResearch 2960 In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Why Customers Act the Way They Do, Rebecca Brooks, Alter Agents, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No The Simplicity of Leadership with Katie Anderson https://podcasts.fame.so/e/58zyklmn-the-simplicity-of-leadership-with-katie-anderson-author-of-learning-to-lead-leading-to-learn The Simplicity of Leadership with Katie Anderson 7 1 No No 81z8xym1 In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. 

They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.  

Katie Anderson is the founder and principal consultant at Katie Anderson Consulting. She is also an internationally recognized leadership and learning coach, professional speaker, and the author of the international best-selling book "Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning." 

Katie has over 20 years of experience creating and supporting change and improvement in many industries. Her passions go beyond just learning and spill over to her love for travel. She has lived in 5 different countries outside the United States, including Australia, the UK, Japan, Spain, and the Dominican Republic. Katie is a B.A. holder with honors from Stanford University, and was a Fulbright Scholar in Australia, where she was awarded a Master’s degree in public health from Sydney University.


KEY TAKEAWAYS

👉 Develop a passion and attitude for learning

👉 “We need to learn how to be a leader. And then we need to lead with a mindset and intention of learning, not just learning for ourselves and our own sake, but helping others learn”

👉 Leadership is not just about how to achieve results; it’s about how you are helping people get more effective in the process of learning to achieve those results

👉 Develop a mindset of curiosity and how to lead to inspire learning in people  

👉 “When you move into a leadership or in a consulting or coaching role, your responsibility, your purpose is no longer about necessarily you being the expert with all the answers, but it's about you helping other people move towards the answer”

👉 A leader’s role includes not just command and control, but also directing and providing  support to others and simultaneously looking for opportunities for improvement 

👉 The simplicity of leadership is explained by answering the questions ‘Where do we need to go?’ ‘How can I help you figure out how to get there?’, and ‘What do I need to do to improve myself as well?’

👉 Creating a culture and attitude towards learning is not as complicated or complex as people say it is, but it requires putting intentional effort into showing up in a different way 

👉 “‘Pay attention to the quality of your questions”

👉 “Develop a habit of daily reflection because reflection is where the learning happens”

👉 Know what your role or your purpose is  

👉 Be intentional and purposeful about how you're having conversations. Learn to have open, blameless, and engaging conversations 

👉 Asking questions helps us avoid making assumptions, helps us understand and fix the root problems, and makes us better teammates

👉 Stop telling people what to do as it takes away their opportunity to go through problem-solving and puts the burden on your own back

👉 “When we connect with purpose and can align our actions, then we have a real positive and meaningful impact in the world”


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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 15 Apr 2022 12:00:00 +0000 iResearch iResearch 2221 In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. Learning to Lead, Leading to Learn, The Simplicity of Leadership, Katie Anderson, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems" https://podcasts.fame.so/e/1nppv7qn-critical-thinking-with-jamie-flinchbaugh-author-of-people-solve-problems Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems" 6 1 No No z0rv3480 In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition. Jamie Flinchbaugh is a lean thought-leader, an entrepreneur, a senior executive, and a consultant. He assists teams with accelerating their journey by creating solutions to their problems and providing the tools and education needed to make lean leaders successful. Jamie is a board member,  co-founder, advisor, or angel investor to multiple companies and has 30 years of learning-oriented experience in various industries. He is also the author of “People Solve Problems: The Power of Every Person, Every Day, Every Problem,” and the founder of JFlinch.

KEY TAKEAWAYS

👉 Strategic thinkers are good problem solvers
👉 “…Tools sometimes get in the way of the thinking”
👉 Cultivate the right mindset to engage with a problem with a sense of curiosity, exploration, and humility
👉 Develop a thirst for knowledge  
👉 It is impossible to teach a person to be a critical thinker if they are satisfied with who they are and unwilling to open up their minds
👉 “...You learn through discovery…”
👉 Get comfortable with challenging your thought processes and decisions
👉 You need to create an inflection point for yourself or have it created for you. This inflection/feedback provides you with a new perspective to try again in a different way 
👉 If you can develop and maintain your sense of purpose and the drive to grow, your critical thinking and problems solving skills will only continue to improve exponentially  
👉 Practice deep reflection through deep structured thinking 
👉 Integrate both analytical thinking and intuition into your problem-solving process
👉 “...Get it out of your head and make it real.” Write your thoughts and conclusions down, as this simple act solidifies the idea you have conceived 
👉 The problem-solving process starts with asking yourself first what you don't know, what you need to learn, and how to learn it 
👉 Think beyond the template. “The template is just a job aid. It's just a starting point. It's not the goal itself.”
👉 We constantly look for formulas to get things done, but the ultimate formula is thinking, exploring, and continuous learning 
👉 “There's a lot of things you can't control. Roll with it, always be curious, and move forward.”

Listen now!

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Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 01 Apr 2022 12:00:00 +0000 iResearch iResearch 2685 In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition. In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition. Critical Thinking, People Solve Problems, Jamie Flinchbaugh, customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing, aha moments, getting to aha, iresearch No No Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes” https://podcasts.fame.so/e/x8y0kxmn-making-good-decisions-with-gerard-ibarra-author-of-good-decisions-better-outcomes Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes” 5 1 No No l04pz3n0 In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more. Gerard Ibarra is a consultant, author, speaker and a serial entrepreneur, who uses his experience across multiple spheres of life to help companies and businesses make well-rounded and informed decisions for companies. Using several methods and analyses, he helps to bring company stakeholders together to improve their processes and reduce costs. Gerard, the Principal Consultant at Ibarra & Associates Business Consulting, received his Ph.D. in Logistics Systems Engineering and Operations Research from Southern Methodist University’s (SMU) Lyle School of Engineering.

KEY TAKEAWAYS

👉 Perform risk analysis; it is a method of making decisions in order to eliminate risks and evaluate the risk/benefit ratio of every task
👉 “Don’t let your emotions get the best of you”
👉 In every decision you make, have your true goal in mind. Have a clear image of what it is you’re trying to accomplish, as it will help you achieve that goal
👉 Consider the totality of all the factors that will make your final decision a good one, i.e., put everything into consideration and leave no stone unturned
👉 Negotiation is a great skill to have in decision-making. It helps narrow your options down, thereby giving you a clearer picture of the choice you're about to make
👉 Avoid walking into the confirmation bias trap. Get your  ego out the door and evaluate your options objectively in order to make the best possible decision
👉 “...There are things that you know, there are things that you don't know. But the worst ones are, there are things that you don't know that you don't know…”
👉 Getting people involved in a decision-making process helps create a balance because "if everybody's guts put together, then you'd make a better decision" 
👉 Get perspectives, viewpoints, and opinions different from yours from key players in your business or life. Doing so will help you make informed and better decisions and reduces the risk of making a wrong decision
👉 Draw up a chart to separate your needs from your wants so you can easily tell if the decision you're about to make is rational or emotional
👉 Have an exit strategy; a plan B. “...Part of that exit strategy should be, if this is not what was right, what do I do next?”
👉 During the process of critical thinking, when you’re making a life-changing decision, you have to stay focused

Listen now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd  
RSS -  https://bit.ly/3AFrUs6

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 18 Mar 2022 12:00:00 +0000 iResearch iResearch 2421 In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more. making good decisions, gerard ibarra, aha moments, getting to aha, iresearch customer insight, customer insight focused, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing No No The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt https://podcasts.fame.so/e/4n9z03r8-the-art-of-data-visualization-with-randy-krum-founder-chief-designer-at-infonewt The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt 4 1 No No v07k42p0 In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more. Randy Krum is a Data Visualization & Infographics Designer, Author, Consultant, Speaker, Instructor, and President at InfoNewt. He is also the owner & author of Cool Infographics and is passionate about communicating insights through visuals. He liaises with multiple companies to visualize internal data such as internal processes, marketing strategies, consumer experiences, product differentiation, qualitative and quantitative research, website statistics, and so on.


KEY TAKEAWAYS

👉 Visualize your data because visual information is not only easier and faster to understand, but it's more memorable.

👉 “Go beyond (software) defaults.”

👉 “Focus on one thing that you're trying to communicate, don't try and throw everything into one chart.”

👉 “Try to minimize the text as much as possible and make as much of that communication visual as you can so that they're paying attention to you, to visuals, to where we're trying to focus your attention…”

👉 Be different. Think outside the box. Approach all work with a fresh perspective and tap into something simple yet unique that will resonate with those employing your services. 

👉 People like to feel like they belong in a story. They like to feel like the message is meant for them alone. Communicate to that part of them. 

👉 Make your visuals relevant to the data/message you're trying to pass across and make them memorable for the audience.

👉 “Data visualization design is not about making your charts pretty. It's really about communicating the data.” Data visualization is more about storytelling; therefore, tell a great story through your design. 

👉 Help clients figure out the insights they want to communicate and access the thought processes behind them by walking them through a design process.

👉 Know your audience and what you want them to do with the data you provide them. People only need you to tell them what to do to do what you need them to do. Instead of a heavy sales pitch or a heavy-handed persuasiveness, a simple call to action will do the trick most of the time.

👉 Get involved in trials and market experiments to gauge your market’s understanding of your data and their response to it. 

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
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]]> Fri, 04 Mar 2022 12:00:00 +0000 iResearch iResearch 2070 In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more. In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more. Art of Data Visualization, randy krum, InfoNewt, data visualization, data research, data and analytics, data and analytics benefits, data and analytics meaning, data and analytics definition, data analysis and interpretation, sales motivators and emotions, employee insights, customer insights, sales engagement, client engagement, customer engagement, brand and marketing research, cutomers and employees relation, buying triggers, customer emotional triggers, insight sessions, research insight, data insight, research participants, screening participants in research, acquire customer feedback, rich and detail feedback, emotions and feelings marketing No No Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit https://podcasts.fame.so/e/xnv56zq8-tailoring-market-research-to-brand-strategy-with-whitney-dunlap-fowler-owner-independent-brand-strategist-at-a-touch-of-whit Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit 3 1 No No 71y8z670 In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands. Whitney Dunlap-Fowler is the Owner & Independent Brand Strategist at A Touch of Whit. She is a freelance cultural strategist, semiotics expert, and future-proofing brand strategy maven. She has almost ten years of experience with fortune 500 companies from across the globe and uses her knowledge to build up brands. Whitney, a researcher and historian is also the Founder at Insights in Color. 

KEY TAKEAWAYS

👉 Take a step out of your comfort zone to amass knowledge

👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist”

👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life

👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on

👉 Challenge yourself

Listen now!



Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 25 Feb 2022 12:00:00 +0000 iResearch iResearch 2447 In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands. In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands. Tailoring Market Research to Brand Strategy, Whitney Dunlap-Fowler, A Touch of Whit, Darshan Mehta, iResearch, Getting to Aha, consumer research services, Happy Market Research Podcast, Conversations for Research Rockstars, Engagious Podcast No No Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations https://podcasts.fame.so/e/q80jr068-be-amazing-or-go-home-with-shep-hyken-chief-amazement-officer-at-shepard-presentations Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations 2 1 No No p0kxq6z1 In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more. Shep Hyken is a customer service and experience expert, passionate about delivering amazing experiences for his customers. He is a keynote speaker and authority leader on giving customers the best possible experiences and customer retention in business. He is also a New York Times, Wall Street Journal, USA Today bestselling author of seven books, including Moments of Magic®, The Loyal Customer, and Be Amazing or Go Home. 

KEY TAKEAWAYS

👉 The customer experience entails a lot of things, from showing appreciation to getting feedback and making improvements based on these feedbacks

👉 Insight is more than just a thought; it is internalizing and turning observation into action

👉 Do not let life go by you. Pay attention to the goings-on around you and seek out opportunities. Condition your brain to seek out opportunities linked to what you’re doing

👉 Customer experience begins the moment the customer starts thinking about what they want and how they’ll get it. It begins when want is just a figment of the customer's imagination

👉 “The best businesses recognize it's not about getting a customer; it's keeping a customer and getting them to come back over and over again”

👉 “Recognize all of the different ways customers interact with you, plot them out, and understand the journey that they take.”

👉 Remember; “Interaction over transaction, because the interaction is part of something bigger, the transaction means there's a finality to it.”

👉 “Customer loyalty to me is not defined as a lifetime. It's really defined as every next time opportunity” 

👉 Every company employee needs to be adequately trained on their role in contributing to customer experience. They need to understand what the vision of service and experience is for the customer

👉 “Amazement isn't about being over the top and blowing people away with the most incredible service they've ever had…it's just consistently and predictably a tiny bit above average…”

👉 “Train the customer to use the tools that will make them happier when they do business with you”

Listen now!


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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

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]]> Fri, 18 Feb 2022 12:00:00 +0000 iResearch iResearch 2523 In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more. In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more. Be Amazing or Go Home, Shepard Presentations, Shep Hyken, Darshan Mehta, iResearch, Getting to Aha, consumer research services, Happy Market Research Podcast, Conversations for Research Rockstars, Engagious Podcast No No The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse https://podcasts.fame.so/e/lnqpvjm8-the-pathway-to-growth-with-kristin-luck-founder-managing-partner-at-scalehouse The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse 1 1 No No 81n8rz61 In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more. Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.

KEY TAKEAWAYS

👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that”

👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring

👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have”

👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?”

👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible

👉 Read a lot and do it daily until it becomes a habit

👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon

👉 Follow your passions with all of your heart  

Listen now!


Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Fri, 11 Feb 2022 12:00:00 +0000 iResearch iResearch 2481 In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more. In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more. ScaleHouse, Kristin Luck, The Pathway to Growth, scaling, marketresearch, customerresearch, iResearch, No No Welcome to Getting to Aha! https://podcasts.fame.so/e/qn0j10kn-trailer-episode-0 Welcome to Getting to Aha! 0 No No p1kxl690 Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 
If you are interested in joining Getting to Aha! as a guest, please complete this form
]]> Tue, 25 Jan 2022 15:28:00 +0000 Darshan Mehta Darshan Mehta 276 Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta. Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta. Darshan Mehta, iResearch, Getting to Aha, consumer research services, Happy Market Research Podcast, Conversations for Research Rockstars, Engagious Podcast No No